The Clear View
Leaving Money on the Table Expanding Your Shop’s Services for Maximum Profit By Narayan Andrews Are you leaving money on the table in your shop? Are customers taking their vehicles to another shop to realize the restyle they envisioned from day one? If you’re unsure, the answer is probably yes. As a business owner, it’s crucial to identify areas where potential revenue is being overlooked. Not offering paint protection film (PPF) and window tint is a significant opportunity where I have personally seen shops miss out on profits. If your shop only provides wraps, you really need to work on making the crossover to be a one-stop shop. Aim to offer all three services in-house and stop redirecting your clients to other shops. When I started Spectrum Auto and decided to offer PPF, window tint, and wraps, I had several friends and competitors laugh at the idea and tell me I was crazy. Now, it has come full circle, and shops are offering more in-house services. Transforming your shop into a one-stop destination for restyling is the best way to ensure you’re making the maximum profit and giving your customers the best experience possible. Paint protection film can be a great way to attract customers who do not want to completely change the look of their vehicle but wish to protect the paint from unsightly rock chips and chemicals applied to the road during winter storms. Numerous PPF training programs 36 l WrapFam Unleashed l January 2024
are currently offered, making them easily accessible nationwide. As an Avery Dennison trainer, I’m partial to their training program and personally use their materials in my own shop. Many wrappers might find applying PPF very similar to applying vinyl, making it a manageable transition for a vinyl installer. Paint protection film is thicker than vinyl, providing a different feel, but it is very much doable for someone accustomed to cutting vinyl and wrapping vehicles. At this point, paint protection film can be applied wet or dry, depending on the brand a shop chooses to offer, fitting the installer’s preferences. Given the rising cost of vehicles, PPF is an investment in protecting your vehicle and is typically an easy upsell. You can help your customers protect their vehicle’s paint while also increasing profits for your shop. Window tint is another way that a wrap shop can position itself as a one-stop shop for a total vehicle makeover. A newly wrapped and restyled car can look incomplete without fresh window tint to accompany that new wrap and make everything look nice and clean. Even if a customer doesn’t opt for a full restyle, window tint is the least expensive way for them to change the look of a vehicle. It’s also an easy way for you, the shop owner, to make a solid profit with minimal overhead. Window tint film isn’t very expensive, especially compared to PPF and vinyl. For example, if you tint a four-door
