WrapFam Unleashed - September 2024

Editorial September 2024

6/ Liner Notes

The International Language James “Ruggs” Kochevar breaks down the language barrier.

8/ The Wrap Business

Slow Down to Speed Up

Matt Richart talks about the benefits of the evaluation process.

12 / Feature

The Vehiclewrapper Manifesto Industry veteran and MoB Member Shad Interligi shares his mantra and shares why it’s as relevant today as it was when he wrote it.

18 / Opinion

My Love Language is Getting Paid

Jonathan Belkus-Blair, My Wrap Game, issues a wake-up call about about rising costs of doing business.

21/ Featured Podcast Series

p32 p26

WrapOn Podcast

Scott Decker sits down with Ken Mahlschnee, owner of Bullitt Auto, to talk about racing.

22/ Pro Tip

Overcoming Technician Addiction

Brent Knott offers a deep dive into understanding how you may be limiting your growth opportunities.

p54

September 2024 l WrapFam Unleashed l 3

Editorial

Ad Index

September 2024

26 / Shop Profile

52 / Ask John

Carlos Alverio shares how he wrapped his way to a lifelong passion.

You’ve heard him say it, but what does he mean, when he calls someone a "killer"?

MetroWrapz

“Killers”

Digital EFX…………………………11 FESPA……………………………… 31 General Formulations……… 63 Paint is Dead…………………… 63 School of Wrap……………… 61

32 / The Centerfold

56 / Featured Wraps

Wensco……………………………… 7

US RaceTronics leverages artist Brandon West’s talents to bring this incredible design to the track.

A visual showcase of inspiration.

WRAPIX Academy…………… 61

60/ In the News

Wrap Glove……………………… BC

Bringing you the latest news.

Wrap IQ…………………………… 17

61/ Trainers Spotlight

Wrap Nation……………………… 2

The Art of Speed

41 / Featured Video Series Branded NOT Blanded

Dan Antonelli unleashes two of his designers to give you the Top 5 Rules for an effective truck wrap.

42 / English Design Studio

Turning a Classic into a Modern-Day Masterpiece A French Take on an American Classic

45 / Francais.

Studio de Design

Transformer un Classique en Chef-d'œuvre Moderne Une Approche Française d'un Classique Américain

48 / Windows, Walls & Floors (WWF)

The “Stairwell of Inspiration” Luis Vivas reveals this vibrant transformation from a drab stairwell to a passageway under the sea.

4 l WrapFam Unleashed l September 2024

Gallery

Industry Updates

WWWRAP……………………… 25

Wrap Institute…………………… 5

Trainer Profiles

A look at who’s ready to train you for success!

63/ Products

Product Showcase

Bringing you the industry’s latest innovations.

66 / Video Minute

Understanding Tension Lines The Tallest Wrapper Alive, Matthew Wolynski, imparts more wrap-tip gold.

67 / WrapToons

The Wrap’s Markets Dedicated Toon!

Dallas Fowler’s unique perspective and artistic gift to the wrap world.

- On the Cover -

France’s Skin Graphics shows why they're one of Europe's top design firms with this stunning renovation. Méryll Berger shares this incredible build in this month’s Design Studio starting on page 42.

NEW WEBSITE WRAP IT LIKE A PRO!

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September 2024

Liner

Notes

What is the International Language?

VOL. 1 ISSUE 9 www.thewrapfam.com Publisher, Editor-in-Chief James “Ruggs” Kochevar ruggs@thewrapfam.com

T

he romantic in us says love is the international language. English is considered the international language of commerce. But in our world, vinyl is the international language.

Think about it. It doesn’t matter what brand you’re working with. It doesn’t matter if it’s printed or color-change. It doesn’t change if it’s color-shift or chrome. It can even be PPF or tint. It’s about reading the film. It’s about understanding its properties, tendencies, and ability to conform to the object in front of you. It’s knowing the conditions and what is required. It’s about acknowledging limitations; how far you can heat it and stretch it without destroying yourself or the film. It’s about comprehending what it’s saying to you at that moment. And, like in every good relationship, it’s about reducing tension to make everything run smoothly.

Every wrapper in the world speaks this language. They know what every bubble, wrinkle and fold means and how to interpret it to work the task at hand. Wrap contests are a perfect opportunity to watch wrappers from different countries come together and “talk” vinyl, even when they can’t speak each other's native tongue. It’s really cool.

This language transcends borders, races, sexes, and creeds. This language binds a community of like-minded graphics professionals together, from manufacturers to distributors, designers to installers, and shop owners to enthusiasts. This language is what makes the Wrap Fam what it is. It’s the adhesive if you will…

Cheers!

-Ruggs

6 l WrapFam Unleashed l September 2024

Art Director, Graphic Design Leslie Kochevar leslie@northstargraphicspromo.com

Contributors John Duever john@wrapiq.com Matt Richart matt@digitalefx.com Dallas Fowler dallas@digitalefx.com Guest Contributors Dan Antonelli Scott Decker Matthew Wolynski Johnathan Belkus-Blair Brent Knott Shad Interligi Brandon West Trish Donovan Carlos Alverio Méryll Berger Luis Vivas

@WrapFamUnleashed WrapFam Unleashed is a registered DBA of North Star Graphics & Promotions. Reproduction in part or in full without written permission from the publisher is prohibited. WrapFam Unleashed is published in the U.S. Contents copyright 2024, WrapFam Unleashed. ©

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The Wrap Biz

Slow Down to Speed Up

By Matt Richart ince Dallas and I started our company Digital EFX Wraps back in 2004 it has almost been a blur. I think we all can agree how

take time, precision, and attention to detail, and requires a heaping amount of craftsmanship.

The deadlines of what our clients require and ask for daily create some of that urgency and

time flies past us each year. Do you remember how many times you have heard someone say “If you have made it four years in business you are good” before?

I feel like I have heard that a thousand times since we have been in business and every year that we made it I felt as if we were getting close to that goal. As I sit here typing this article, I’m now fully aware that that four-year benchmark means absolutely nothing. The point I’m trying to make is every year in business goes by way too fast. Before you know it you look up and you may have doubled in size. Your company may now

speed in how we move each day. When you become busy in your company this is when things can get rough and turbulent. I have found personally that you must be extremely careful when work becomes overbearing and injects massive amounts of stress into you and your team. This is when communication lines break down. This is when your team starts to assume a lot of information that turns into issues, and mistakes, and decreases the overall morale of your shop. When we as owners or professionals engage in this type of deadline process without communicating properly and being 100% transparent, we can start to crumble. This is when you get blinders on and only focus on what’s

be in its 2nd, 3rd, or 4th building. The company you started in the beginning may have evolved into something else that you never expected.

The goals you set for year one may still be your goals in your seventh year of business. I feel like business really speeds up time for most people.

When you combine that with having a family you must cherish each day. It’s amazing how life can seem so long but it goes by so quickly.

Our industry in my opinion is a fast-paced process. Installation of graphics and film does

right in front of you and not what’s coming down the road. This is when you can let off the gas pedal of creating more relationships with new clients and neglecting your current customers.

This is when you can stop doing marketing and advertising because you are slammed. I also know for a fact this is when you can potentially start to drop balls on your entire process from sales to installation. It’s very easy to lose focus on your business when you are dealing with growing pains, deadlines, and stress that is pressing on

8 l WrapFam Unleashed l September 2024

your company. Another issue that happens when you are slammed and overwhelmed is you can lose your desire. This can be in your business life or even more importantly your personal life. The final straw for me was when we were having major growing pains and I lost control of our team, culture, goals, and where we truly were going. This is when I had a mentor tell me that I needed to “Slow Down to Speed Up”.

When I first heard this statement, it really woke me up. It hit home for me and our company. Our business of twenty years was built on hard work, passion, and dedication to our industry but as I said earlier it has flown by. Our biggest challenge was how do we get to the next level. How do we grow properly, redefine our streams of revenue, change our pricing structure, and create a new plan to achieve our new goals? When all these thoughts and ideas were on my plate it started to create some anxiety that I had never experienced before. To be honest it was the first time that I really felt overwhelmed. That’s when I started to learn how to slow down to speed back up.

The first step for us was to stop and realize where we came from. We went back over to our very first shop which we started in back in 2004. This immediately put everything back into perspective. It made us realize how much we had grown since we first started. It made us realize

how all those late nights, stressful days, and lunch breaks where we were overwhelmed are now finally starting to pay off. My point to this is to never forget where you started. Take time occasionally to reflect on how you were wired years ago. Think about what used to stress you out back then vs now. It’s amazing to me to see the vast differences in time and how it affects us.

The second step for us was to slow down some of our processes during our regular workday to make room for time. I say time because that was what we needed to start reverse engineering our sales process. We reverse-engineered our installation process. We started to make time with our team to figure out our strengths and September 2024 l WrapFam Unleashed l 9

The Wrap Biz

weaknesses. We finally made one of our goals in our company to make time to slow down.

I finally realized that going 90 miles per hour wasn’t working anymore. Our entire company and team needed to be re-aligned as well. This allowed us to redefine who we were individually and who we were as a company. I will admit this was a very difficult process until we got used to drinking from a fire hydrant. I recommend

something that our company is still working on.

It’s nice to slow down and look at what you and your team have accomplished. When you can do it together it makes it even much more rewarding.

When you can get to the point of realizing where you came from, how to reverse engineer your processes, and how to create time to nourish your existing client relationships you are already starting to Slow Down to Speed up. Imagine

trying just one topic or area in your business that needs help. Take time to back away from it.

Take time to discuss the issue with your team.

Ask them how they might be able to remedy the issue or situation. Give the issue two different scenarios and how each might have a different result. I think you will be happy and satisfied if you try just one objective. From there you can start to tackle other issues that you may have.

The third step for our company was to slow down for our clients and customers. What I’m referring to is to spend a little more time communicating with them. Take some time to nourish those relationships you have built over the years or decades with your clients. Take some to lunch. Play a round of golf with some of your good customers. Invite them with some other new potential business owners that you would like to meet. Allow your sales team to meet your clients for coffee, lunch, or a nice dinner from time to time. The most important part of step three for us is to slow down for your number one client.

Your TEAM. Take them out to dinner sometimes.

Create more team-building activities for you to bond and learn more about each other. Create that culture and be consistent with it. This is

this: you're at Thanksgiving dinner, and you dive into your first plate or two with lightning speed.

But then, you need to take a breather—loosen that belt, maybe even pop a button, and catch some football highlights. Once you've given your stomach a chance to settle, you're ready to return to the feast with a renewed appetite.

This approach isn't just about taking breaks; it's about strategic pauses that lead to greater productivity. By slowing down, you're giving yourself the chance to reassess, realign, and refocus on what truly matters in your business. It's in these moments of pause that true innovation and growth can occur. Remember, success isn't just about how fast you can go, but how well you can sustain your pace over the long haul.

Don't be afraid to hit pause and recharge.

Because when you do, you'll come back with explosive energy, like a cannon firing off again!

10 l WrapFam Unleashed l September 2024

Matt Richart Matt@digitalefxwraps.com Co-Owner/CFO, Digital EFX Wraps LLC. Instructor, Inside The Wrap Shop

Member Spotlight

The Vehiclewrapper

MANIFESTO

Still Guides Me

by Shad Interligi

I

t’s been over a decade since I created The Vehiclewrapper Manifesto. It's evolved from a stream of consciousness, into a Word doc, and finally a visual representation of my guiding principles. This is something I've shared with close friends over the years but never distributed widely, until now. When given the opportunity to contribute to this magazine, I saw the contributions of the exceptional work of my peers—a group so committed to mutual support and skill-building—and I knew I wanted to share something unique. This is dedicated to those 12 l WrapFam Unleashed l September 2024

about to wrap, and to those that have wrapped before upon whose tired shoulders we stand.

The vehicle wrapping industry has always attracted a certain “type” of person. While our age, location, and strengths are diverse, the vehicle wrapper “type” typically possesses a unique combination of manual dexterity, adaptability, creativity, flexibility (both literally and figuratively), and a willingness to take risks.

Additionally, the ability to problem-solve on the fly and deliver exceptional results, even under lessthan-ideal circumstances, is crucial for success.

Let's face it, • If you’re not good with your hands you're not good at this job.

• If you’re not okay with wild hours, you're not good for this job.

• If you’re not flexible, sometimes literally, you're not good for this job.

• If you don't know how to occasionally put lipstick on a pig with a smile, • you’re not good for this job.

• If you don’t occasionally take some risks, you’re not going to get ahead at this job.

So, yea, of course, this vehicle wrapper brotherhood was the community of professionals I wanted to be a part of, and if you are reading this, you clearly are as well and I'm happy to report the sisterhood has grown considerably so thank you, everyone.

First things first, my time in this industry has spanned nearly 30 years and it is the only career I have ever had: • 1996-1999: Getting my start in sign shops, learning the basics in Elmont, NY and San Francisco, CA. Young and September 2024 l WrapFam Unleashed l 13

The Vehiclewrapper

MANIFESTO Still Guides Me

dumb and having fun, but learning.

• 2000-2008: Building my skills, wrapping over 1000 vehicles, living

•

• •

•

in NYC, and becoming a business owner, husband, and father.

2008-2012: Shifting the focus to managing employees, expanding into building wraps, and eventually creating The Vehiclewrapper Manifesto in 2012.

2013-2019: Taking calculated risks and exploring new opportunities in the field.

2020-2022: With work scarce in NYC (Covid19), Real Hit Media pivoted to project management within the large format industry, focusing on building wraps.

2023-Present: Expanding my network, refining processes, training professionals, and collaborating with industry experts.

Those years in NYC really dialing in the craft as well as the business was some of the best years ever for me and at the time I had no idea where we would end up (still don’t) but I knew it was time to get my experiences in a creative way, so it was on that mission I set out all those years ago. It's wild to think over a decade has passed since I published The Vehiclewrapper Manifesto. Hopefully, these insights have proven as valuable to you as they have to me.

Let's dive deeper into some of my favorites (and remember, always wrap those edges and make clean cuts, even under the hood!!

14 l WrapFam Unleashed l September 2024

Hire people to cover your weaknesses and covet them. - This principle is at the top of my list for a reason. Nobody's perfect. We all have strengths and areas where we could use some help. Smart leaders know this and bring on people who shine in those areas. Let them do their thing, and when they excel, make sure they know you appreciate their contributions. It's a win-win: they get to do what they're great at, and you build a stronger, more well-rounded team.

If you are not evolving, you are devolving. - This one's been a guiding principle throughout my career. Think about it: I started out weeding

You are only as good as your last wrap. Tough but true, and not just in the wrap game. People remember standout work, and they also remember when you mess up. With a name like mine, I learned this lesson early on. So, do yourself a favor and make sure your work is memorable for all the right reasons. Your reputation—and your client's satisfaction—depends on it.

Social media is a good thing. - Honestly, I've grown to hate this one, but it's undeniably important. You might be surprised at the number of followers we have on FB and IG, considering I'm not exactly a social media enthusiast. The secret is that early on, I was genuinely passionate about it, and people responded to that. Passion is contagious, but regurgitated content is forgettable. So, even if you're not a social media fan, find a way to make it work for you and your business. I will try and take my own advice on this one as well.

September 2024 l WrapFam Unleashed l 15

The Vehiclewrapper

MANIFESTO Still Guides Me

and taping in a sign shop, then moved on to learning substrates, fieldwork, and engraving ADA signage, and eventually became a traveling installer, a vehicle wrapper, a business owner, and even a building wrapper. There were bumps along the way - who doesn't experience failure at some point? - but I learned from those experiences, refocused on my strengths, and dove headfirst into systems and project management. Now I'm a system integrator working across the US. It's been a wild ride, and I'm nowhere near done.

The key is to never stop learning and growing.

Create to-do lists and make it a point to do them. - I'm a firm believer that organization is the key to success (I've probably said "if I'm nothing, I'm organized" a million times). There's just no better feeling than crossing items off that list and knowing you've conquered the day. Write it down, prioritize it, get it done.

Stay cool. - This means keeping your composure in sticky situations and also remembering to take breaks and hydrate when the sun's beating down on you. It's like they say, you catch more flies with honey, and nobody wants a cranky, overheated wrapper. So, whether you're dealing with a tricky client or a sweltering summer day, remember to chill out and keep things smooth daddy-o.

Maintain realistic expectations and overdeliver. - This is still a core value for us today.

It's easy to exaggerate a problem, but clear 16 l WrapFam Unleashed l September 2024

communication is key. Make sure everyone involved understands your intentions and the scope of the work. If you have concerns, don't be afraid to voice them, but do so constructively and professionally. Ultimately, exceeding expectations is what sets you apart.

Over the past decade, I've focused on fostering a sense of community within the industry, particularly with the Masters of Branding (MoB). My dedication to this field has driven me to seek out like-minded professionals who share my passion for innovation and excellence. Risk-taking has been crucial to my journey, leading to successful outcomes that have kept me ahead of industry trends. As I reflect on the current state of branding and installation, I see the potential for continued growth and innovation, and I'm committed to shaping the future of this dynamic industry.

I encourage anyone passionate about branding and installation to seek out opportunities for collaboration and mentorship.

Together, we can continue to shape the future of this dynamic and ever-evolving field.

Shad Interligi Owner, Real Hit Media

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Opinion

Getting Paid is my Love Language

By Jonathan Belkus-Blair, My Wrap Game ell, it is. There’s no substitute for being paid. It has no equal. No matter how charming or persuasive you are, nothing beats the sheer joy of seeing that deposit hit your account on time. But, unfortunately, not every payment arrives promptly. Sometimes, it takes too long, and the feeling of being abandoned sets in.

When payments are delayed, our esteemed debtors often try to reassure us with polite excuses and soft promises. But these can’t be cashed at the bank. I can’t buy milk with assurances. And as much as I’d love to come in and discuss it, my car won’t run on empty promises.

And if it did, I’d likely be told that Linda, the one who handles payments, only works Wednesdays.

This may seem feeble, but for many businesses and sole traders struggling to cope with the deepening costs crisis, we need to be less patient with poor financial conduct and the soporific nincompoops who embody it. So, in good humor, I’ve decided to dissect the most common dead-on-arrival excuses I’ve received for late payments, so we can confront this supine culture 18 l WrapFam Unleashed l September 2024

of acquiescence that we’ve allowed to fester.

Yikes, that was a mouthful.

Still with me? Ok, great.

“I’ll pay you when my customer pays me.”

That’s reasonable. Because clearly, my agreement is with your customer, not you. If you’ve ever done business with anyone, anywhere, at any time, then you’ve undoubtedly been graced with this verbal frolic. It’s a classic. While in previous years I’ve blindly accepted this as a normal business practice, I’ve come to realize that it’s an attempt to shift the responsibility of cash flow management onto me. At best, it highlights poor financial planning, and at worst, it reveals ethical subversion.

I can already hear you saying, “John, you’re being unreasonable. Sometimes times are tough and we need to manage our creditors effectively to keep the business going.” Granted, keeping the doors open is essential, but that’s beside the point. Using this excuse signals poor financial planning or that your installer is simply not a priority. It raises red flags about reliability and trustworthiness, which can have a ripple effect throughout the industry and make others hesitant to work with you. And let’s not forget the obvious that these factors do not abridge a creditor’s terms of service. Should I insult your intelligence by explaining this? Let’s move on.

“Please be patient, I have more work coming your way.” Ah yes, the dangling carrot

of future work. Despite my horse-like qualities, I do not, in fact, chase after my food. While future opportunities are always appreciated, they do not pay the bills that are due today.

This tactic attempts to distract from the immediate issue of an outstanding debt. It suggests that the only way to secure future work is to overlook the current debt, leading to a cycle of dependency and uncertainty.

And besides, who’s asking for future work? It’s a bit presumptuous to assume I need it when I can diversify and seek opportunities elsewhere. After all, your competitors are bidding on the same opportunities, and they’ll likely be looking for a friendly neighborhood installer to assist them. Am I being callous?

Trust is built on reliability and consistency, not on vague promises of future work. So, let’s keep our promises today before talking about tomorrow.

“I’ve been busy and haven’t had time to pay you.” Well, forgive me for intruding.

I’m truly gratified that you found a moment to respond to my fourth reminder.

Making a payment is, as you know, an arduous and monumental task - perhaps as challenging as synchronized swimming or competitive knitting. But this persistent procrastination raises serious questions about your overall business management. Is being too busy really an excuse for neglecting

such essential administrative tasks? If you're struggling to keep up with payments, I wonder what else is slipping through the cracks.

Recently, my girlfriend has begun “matching the energy” of the retailers that serve her.

When they’re supportive, she’s supportive.

But when they’re difficult and petulant, well, you can imagine. So, in characteristic style, forgive me if I’m suddenly too busy to provide quotes and confirm appointments.

At least you found time to read this article. “Can you resend your invoices so I know what’s outstanding?” I just need to limber up before I touch my toes.

This request, while it may seem harmless, often feels like a stalling tactic. It’s not just about poor record-keeping; it's about not taking action when the invoice first appeared or when a reminder was received.

Like, it feels like I’m putting all the effort into this relationship and I just think it’s funny. But let’s suppose there was a genuine administrative breakdown due to an influx of work or a major structural change that led to some records being missed. How many times are you going to drop the ball before I kick you off the court? Maybe it’s time to invest in a good filing system. Maybe Janet needs to go. Or, just a thought, perhaps we could start prioritizing respect in our business interactions.

September 2024 l WrapFam Unleashed l 19

Opinion

Conclusion I get it, every business faces challenges and unexpected hurdles, but how we handle these situations speaks volumes about our professionalism and integrity. The excuses we’ve explored all have one thing in common; they shift responsibility and erode trust.

Remember, your reputation in business is everything. Late payments don't just affect your suppliers; they can damage your standing in the industry as a whole. By prioritizing timely payments, you're investing in long-term relationships and a positive business image.

So, let's be real. If there's a problem, own

it. If a payment is delayed, address it directly.

Transparency and accountability are far more effective than a string of excuses. It's time to leave behind the worn-out justifications and embrace a culture of honesty and respect.

After all, getting paid is our love language, and it’s high time we all spoke it fluently.

My Wrap Game Logo [2024] - Final Version Preferred Formats

All Acceptable Formats

Incorrect Formats (etc.)

Jonathan Belkus-Blair Owner, My Wrap Game

Spruce

C: 90 M: 73 64 Y: 52 K: 56

Gold

C: 10 M: 29 Y: 63 K: 0 CMYK breakdown is for reference only.

Please ensure that the logo always has a blue overtone. It must not look green or purple.

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Featured Podcast Series

WATCH

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Scott Decker is the founder of Wrap On Tools, a company dedicated to providing high-quality tools specifically designed for the vehicle wrap industry. With years of hands-on experience in the field, Scott understands the challenges faced by installers and has developed innovative solutions to make the wrapping process more efficient and precise.

Ken Mahlschnee (Bullitt Auto) PT 1 Ken Mahlschnee of Bullitt Auto discusses his journey in the automotive industry, the challenges he faced in building his business, and the importance of quality service and customer relationships in the success of Bullitt Auto. Ken shares insights into how he approaches car detailing, the value of hard work, and his dedication to customer satisfaction.

September 2024 l WrapFam Unleashed l 21

Pro Tip

Overcoming Technician Addiction How I Transformed My Business and Life

By Brent Knott

reaking Free from the Technician Trap: For years, I was stuck in the technician trap. I woke up every morning, put on my work clothes, and showed up to the same grind. Despite staying up late, consuming podcasts, reading books, and even doing challenges like 75 Hard, I found myself repeating the same old tasks without ever moving the needle. I wasn’t growing, and neither was my business. Sound familiar? If you feel trapped in this cycle, this story might resonate with you.

Many of us start as skilled technicians— whether we’re vehicle wrappers, barbers, tattoo artists, HVAC techs, or any other trade. We master our craft working for someone else, and then one day, we decide we can do it better on our own. So we open our businesses, confident in our skills, only to realize that running a business requires a completely different set of abilities.

The day-to-day grind consumes us, and before we know it, we’re busy, but we’re not growing.

For years, I prided myself on being the hardest worker anyone knew. Customers would stop by the shop at 10 p.m. to chat and bring me dinner because they knew I was still there. That validation felt good, but it was also 22 l WrapFam Unleashed l September 2024

counterproductive. Looking back, I realize that those late nights didn’t bring me closer to success; they were just part of the trap I was stuck in.

The Moment I Went All-In on Myself The first step to breaking free is going all in— but not on the business, on yourself. I spent years doing the opposite, and the result was exhaustion, frustration, and a 300-pound body that wasn’t serving me or my goals. The turning point came when I decided to prioritize my personal growth.

That meant not just focusing on the business but focusing on my health, mindset, and leadership.

I came across a quote that changed everything for me: "Act as if it was impossible to fail." It was a simple but powerful idea, and I decided to fully embrace it. Instead of holding on to every little task in my business, I hired people to replace me. And yes, at first, I needed two or three people to do what I had been doing on my own. But that’s okay—delegation is key.

This is where most of us get stuck. We think, No one can do it as well as I can. They’ll mess up.

They’ll fail. But here’s a truth bomb: “80% done by someone else is 100% awesome” (Dan Martell quote). Once I let go of my ego and embraced this principle, my business started to change. I focused on building my team, empowering them to grow, and removing myself from the technician role.

Creating a Roadmap for Growth One of the biggest lessons I learned is that you can’t expect people to succeed without giving them the tools and guidance they need.

When I first started delegating, I realized my business lacked a clear roadmap for growth. So I created one, both for myself and for my team.

For my installers, we developed a “Road to 100K” plan that outlined exactly how they could advance within the company. It was

customer contact to the follow-up after a job, everything was mapped out in granular detail.

By breaking down each step, we created a system that was easy to follow and allowed us to improve efficiency at every level. No more guesswork—everyone knew

simple: No one was given a promotion; they promoted themselves. If they met specific benchmarks, they moved up. If they didn’t, they were let go. The clarity of this system worked wonders. Everyone knew what was expected of them, and those who truly wanted to grow had the opportunity to do so.

One of our installers, AJ, took this challenge to heart. He would go home and wrap his own car at night, using scrap material to practice and improve his skills. Within months, he promoted himself and began earning a great wage. The pride he took in his work and the gratitude he expressed for the opportunity were powerful reminders that people want to be seen, heard, and appreciated.

Mapping Out the Business As business owners, we often find ourselves wearing too many hats. We’re not just technicians; we’re also salespeople, marketers, managers, and more. The key to scaling, however, is to map out your business like a roadmap. I began doing this by visually laying out every process in the business on a whiteboard (or in my case, a tool called Lucid Chart). From the initial

their role, what was expected, and how to achieve the best results. This not only streamlined operations but also freed me from micromanaging every detail. I finally had the time to focus on big-picture growth.

Removing Yourself from the Grind The biggest challenge for any entrepreneur is removing themselves from the daily grind.

It’s hard. It’s uncomfortable. But it’s also the September 2024 l WrapFam Unleashed l 23

Pro Tip

As I lost weight, my authority and respect within the team grew. They saw me taking care of myself, and it motivated them to do the same. When I said something, they listened because they knew I meant it.

In 2 short years, I went from 300lbs to completing a 100 Mile Ultra. If I could do that then metaphorically, an Installer can become a savvy business owner who operates through leveraging money and his wisdom instead of only with his hands and hard labor.

In Summary - Pick Your Hard only way to truly grow your business. For years, I worked myself into the ground, sacrificing time with my family and friends. I validated my absence from important life events by telling myself that the grind was worth it.

But here’s the reality: There’s always going to be more work to do. The question is, are you going to be the one doing it, or are you going to empower others to step up so you can enjoy the fruits of your labor? Not only that are YOU robbing THEM of opportunity.

This was the biggest mental shift for me.

To fully remove myself from the business, I committed to something I hated—running. Yes, running. As a 300-pound guy, I wasn’t exactly built for long-distance runs, but it forced me to step away from the shop, decompress, and think. This new routine gave me the mental space to strategize about the business without being consumed by the daily operations.

24 l WrapFam Unleashed l September 2024

Scaling a business isn’t easy. In fact, it’s incredibly hard. But staying in the technician role for the rest of your life is even harder.

The goal is to build something that can thrive without you. That takes time, effort, and the willingness to let go of control. But it’s worth it.

As we near the end of the year, I challenge you to go all in on yourself. Break free from the technician trap, delegate, build systems, and most importantly, prioritize your personal growth. The road to success isn’t easy, but it’s a lot better than grinding away until your body gives out. And trust me, the other side is much more rewarding.

Brent Knott Owner, Design it Wraps & Graphics

ShopProfile

26 l WrapFam Unleashed l September 2024

MetroWrapz

Wrapping My Way to a Lifelong Passion

By Carlos Alverio

M

y introduction to this industry started as a teenager. I worked for my older brother at a small sign shop in Chicago. It was a summer job to earn a little money before returning to school.

He showed me the basics of how to squeegee and how to not cut myself with an X-acto knife. I learned about weeding and taping vinyl, painting MDO plywood, installing signage, screen printing, and handpainting banners. Lettering cars, box trucks and trailers were the next step. A few years in, I was given my first van to wrap. This was new to me as I dealt with

@ metrowrapz mostly signage. I didn’t know how to wrap but, I was up for the challenge. It was, after all, just another job to complete.

I realized from early on that I operated without fear of failure.

I mean, how difficult can it be?

It’s just a big sticker, right?

Turns out, not as easy as I thought. The project was for a local rap artist, which is how they promoted their CDs at the time. My brother gave me the film, layout, and a very simple set of instructions: "Make it look like the picture". I still use those instructions to this day.

I was given two days and took the full two days to complete it.

I had no concept of technique or what it would take to wrap a vehicle. I just knew I had to put this film on this vehicle before the deadline. I don't remember every detail of this project as it was so long ago. I do remember the customer was happy, so I must’ve done something right.

After high school, parttime became full-time. Summer work became a path to earning a living doing something I had a knack for. Didn’t have any plans, just working, until I figured out my “real “career. This wasn’t supposed to be long-term. I viewed this as just a job with no opportunity for growth, not September 2024 l WrapFam Unleashed l 27

ShopProfile

The Kaseya Center where the Miami Heat play.

28 l WrapFam Unleashed l September 2024

realizing how wrong that view would be. I met my wife in 1997 and we married in 2000. Before our one-year anniversary, we packed our bags, loaded the truck and moved to a warmer climate… Miami. I started working at a small sign shop, again. About a year later, I received a call and soon after would interview at another sign company in Hollywood.

It was there that I met Bruno Dede and began my tenure at Metro Group Miami (“Metro”).

After working in the sign industry for over a decade, I decided to return to college.

Never really viewed this as my path. I thought I would eventually make a career change to education or criminal law.

This was my new goal. In the meantime, I would continue to work at Metro as a Graphic Designer. Knowing that my skill set extended into production and installation, I would get pulled from time to time to help in those areas. This is happening more and more. We did need help in production and installation. I began to

plug myself in areas of need.

I had the experience to jump right in and help. Wherever the company had a need, I tried to help. All these moves within the company had me thinking I might’ve been in the right industry all along. I’m good at what I do and have a strong work ethic to match. I ended up moving to the Production/ Installation side as that was our biggest area of need. The more I made, the more I ended up wanting to understand how the business side works.

How do I make sure our team works together as best they can? My responsibilities were increasing and I needed to learn to manage people. I figured since I had already been in the business well over a decade and I enjoyed what I do, making it a career made sense. Would you look at that, I figured out my “real” career. I switched majors to earn my degree in Business Management. This was going to be my path to growth.

Though I had no formal training in wraps, that didn’t stop my progression. I learned

through trial and error, asked a lot of questions, and made it a habit to practice before going live. I got better throughout the years. I always made sure everything was done to the best of my ability. I take pride in everything I do, and my work was no exception. My work is a reflection of who I am. We are starting to take on more challenging projects and are wrapping more vehicles. In February 2012, Bruno made an investment and sent me to take the 3M certification exam in Minnesota. I’m happy, somewhat nervous, and don’t know what to expect. I showed up to take the test without taking the class.

After two days of installation and written exams, I pass and get my first certification.

Looking back, I wish I had taken the class. Relieved, I start thinking about what’s next.

In 2015 I was invited to go again to Minnesota and participate in a new training program for 3M Knifeless Accreditation. It was here that I met some great installers who I now call friends and

became part of the first group in the world to hold this accreditation. Since then, I have taken training for many different manufacturers. The certifications I currently hold are 3M Certified (for the Company), Avery Dennison Certified Wrap Installer, Orafol Certified Vehicle Wrap Installer, and KPMF Certified Vehicle Wrap Installer. This is the progression I thought would happen. I felt that training in different films should help me as an installer. I would have a better understanding of techniques and how different films are installed.

We’ve built a solid team at Metro and are now heavily involved in the wrap industry.

Years of hard work, late nights, and great projects help launch MetroWrapz as a premier wrap company. I’m very proud to have been a part of building that success together with Bruno. This success led to demo invites at SEMA & ISA as well as Wrap Like a King wins in 2014, 2018, & 2019. I’m traveling to wrap vehicles for NBA players at their homes.

September 2024 l WrapFam Unleashed l 29

ShopProfile

Wraps Live event held at MetroWrapz in 2019.

Custom F1 Mia Helmet for Bruno.

30 l WrapFam Unleashed l September 2024

We are doing projects for all the major sports teams in South Florida. I’m meeting wrappers from all parts of the world.

This hard work and dedication lead to the next step in my journey. In 2020, I was invited to become a 3M Authorized Trainer. This role allows me to guide and mentor new and current installers, sharing my knowledge and helping them advance their skills. I make sure to let students know about the great opportunities this industry affords as well as caution them to take care of their health. This is a fun industry, but not without any downsides. My advice is to be mindful of your health, as the physical demands of wrapping can take a toll. Late nights and time away from your family can become challenging. We twist and turn our bodies and absorb a ton of stress. Stretching, exercising, and paying attention to your body’s limits are incredibly important. I used to be Team “No Sleep”, getting things done no matter how long it took. That’s definitely

Finally, you must put in the work. not the case going into year 33. I’m on Team “I Need Sleep”. You will not make it far moving at half speed. You will get out of I learned that everyone needs this industry what you put in. a healthy work/life balance.

I’ve had an interesting Most wrappers I know were consistently burning the candle ride since my introduction to this industry. I moved across at both ends before eventually the country, have gone through realizing that our bodies don’t extensive training, earned recover as fast as we age.

My advice to installers just multiple certifications, and getting started is don’t be afraid met some wonderful people. to invest in yourself. Get trained I have climbed the ranks from graphic designer to becoming in multiple classes offered by a Lead installer and G.M. in a different manufacturers. This will help you understand the differences between the films.

Each brand of film installs differently from placement to technique. This will make for better all-around installers. I believe that one of the most common mistakes installers make is thinking each film installs the same as the others.

There are quirks to every film.

Understanding the differences will make the installer more successful. Another piece of advice is to try new tools. Find the ones that work for you.

There are so many options out there, you a bound to find something that will work for you.

world-respected company. I’ve had the opportunity to work on some incredibly interesting projects with all the pro sports teams in South Florida as well as big events like F1, Miami Open, and the Super Bowl.

I became a trainer and have been able to contribute to an industry that provided me with an opportunity to turn my "summer job" into a longstanding and rewarding career.

September 2024 l WrapFam Unleashed l 31

The

Centerfold

The

@brand_on_the_car_vinyl 32 l WrapFam Unleashed l September 2024

Art of Speed

By Brandon West & Trish Donovan Photos by Brayan Castiblanco September 2024 l WrapFam Unleashed l 33

The

Centerfold

A

s the world of motorsports has evolved, so too has the way that car designs come to life. When US RaceTronics started racing competitively in 1993, their race cars were painted. The process required specialists in clean environments to make sure the finished product was perfect; changes required time and planning. In addition to being a cumbersome method, the paint added additional weight to the cars which could affect performance. While it was the technology 34 l WrapFam Unleashed l August 2024

available at the time, it wasn’t always efficient.

When the team transitioned to sports cars in 2015, they also introduced a new way of installing the car designs. Wrapping the cars was more cost-effective, could be done at the track and allowed the team to add new sponsors with little lead time before the race weekend or sometimes even between practice and qualifying. The flexibility allowed the team to add new sponsors quickly while still maintaining the integrity of the original design with their existing sponsors.

August 2024 l WrapFam Unleashed l 35

The

Centerfold

36 l WrapFam Unleashed l September 2024

US RaceTronics was fortunate to acquire talented artist Brandon West in 2022 to lead the way on their current wrap efforts. Before West’s arrival, the race team used third-party vendors such as One11 Ink; a large format digital print company based in Valencia, CA to do the majority of their race car wraps. While the company still does some of the initial wrap installs, due to the number of cars the team

currently runs, West does a couple of initial car wrap installs along with the majority of re-wraps.

“We’re really lucky to have Brandon (West) on our team,” team principal Shane Seneviratne said. “His talent and dedication to getting the wraps done in a timely manner while ensuring that they meet the sponsors’ expectations is a huge bonus for us. I remember back when I first

September 2024 l WrapFam Unleashed l 37

The

Centerfold

38 l WrapFam Unleashed l September 2024

started working in racing and we had to wait to get our cars repainted if we wanted to do even minor changes. Brandon can update wraps, repair damaged wraps and add sponsor logos right at the track, allowing us way more flexibility than we had in the past. I’m incredibly happy to have him as a member of the Forte Racing team.”

While the team’s IMSA WeatherTech Forte Racing GTD No. 78 Lamborghini GT3 is West’s main focus as that car can need up to a 50 – 75% rewrap after the endurance races, there is seldom a race where the majority of the team’s cars do not need at least some of their wrap replaced. There was even a very rare occasion at Road America in 2023 where a full wrap midweekend was needed. Here’s what happened.

The Forte Racing GTD No. 78 Lamborghini GT3 car crashed in practice on Friday with damage to the tub meaning that it was unable to be used again. The team had just purchased a new car, but it hadn’t been race-prepped or wrapped coming into the weekend. As the crew spent the entire night at the track getting

Typically, a full wrap takes about two days to

the car mechanically ready for qualifying on

complete, though it can take longer depending on

Saturday, West was also there wrapping the

various factors. For instance, if West is working

car piece-by-piece so that all of the team’s

alone, which often happens, the process may take

sponsors would still be represented during

longer. Given that West managed to complete

the televised race on Sunday. By the start

the Road America full wrap in such a short time,

of the race the newly prepped and wrapped

it highlights the accomplishment even more.

car looked just like the car that had rolled

Absolute precision is needed when wrapping

off the transporter on Thursday afternoon

professional race cars as sponsors are very

much to the surprise of the race announcers

aware of how their logos look; they will notice

and many of the others in the paddock.

if their logo is not perfectly placed. Wrapping September 2024 l WrapFam Unleashed l 39

The

Centerfold

at the track can make that challenging. One of the most difficult things about wrapping at the track is weather conditions such as wind and rain. It’s also particularly difficult for West if he’s working on a wrap alone while the crew is working on the car as it requires him to wrap removable panels off the car.

West, who is self-taught, has worked on several different car models with many different liveries but focuses mainly on the team’s many Lamborghinis as well as their Ligier LMP3 race cars. Each car has its own sponsors and the vision for how each car should look is unique.

While some cars look like typical race cars, others have themes such as the one that was wrapped to look like it’s made from wood or the one that looked like it was covered in graffiti.

West also had the opportunity to change the livery for the Forte Racing 2023 Petit LeMans GTD winning No. 78 at last year’s season finale.

West and the teamwork with different vendors to help bring these unique ideas to life, currently using One11 Ink or Andy Blackmore to help turn ideas into finalized designs. The team is looking to bring the printing component inhouse and expand on their in-house capabilities as they move forward. They hope to eventually design their own liveries and get the proper equipment to be able to print their own wraps.

While they do have a plotter, they’ve yet to acquire all the equipment necessary to fully bring this portion of the program in-house.

40 l WrapFam Unleashed l September 2024

The team’s wraps mainly use 3M vinyl but can also use Avery and Hexus. Rolls of wrap are stocked on the team’s trailers in the colors needed to maintain the integrity of the designs on each of the cars. Extra sponsor logos are kept on hand at all times in case they need to be replaced due to crash damage or just the normal wear and tear received during races.

“I am very grateful to US RaceTronics team owner Shane Seneviratne for encouraging me to channel my art into this new arena,” West said.

“Working with Forte Racing, Shane’s professional race team has given me an opportunity to learn and grow in this new medium and I love it.

Wrap repairs and logo additions, a process that we used to have to send to vendors, can now be done at our own race shop or at the track. I’m able to do car wrap repairs on-site and add new sponsor logos at any time. Sometimes I still have to wait for the carbon guy to finish his repair before I can finish wrapping the car and get it loaded on a trailer, but that’s still way faster than it was before I started.

The team is using my company Brand-On The Car Vinyl for not only their WeatherTech GTD Lamborghini but also many of their customer-owned cars. I’m really proud of what I’m accomplishing here.”

West’s advice to other wrappers is, “Don't be afraid. Just dive in. Try to give yourself more time than you think you need and remember that practice makes perfect.”

Featured Video Series

WATCH

NOW

Dan Antonelli is the owner of KickCharge Creative, an award-winning branding agency specializing in small business marketing. With over 20 years of experience, Dan has elevated countless brands through impactful designs, particularly in vehicle wraps. His expertise in branding and graphic design has made KickCharge Creative a leader in the industry, delivering innovative and attention-grabbing solutions.

5 Rules for an Effective Vehicle Wrap Kevin and Corinne, two talented graphic designers at KickCharge, specialize in turning bland vehicle wraps into standout designs by following proven rules for effective wraps. Their work emphasizes the importance of cohesive branding, prominent logos, and clean design, going beyond basic suggestions.

In this video, they explore Dan Antonelli's "5 Rules for Effective Vehicle Wrap Design" and demonstrate how each rule is applied to create visually striking and functional wraps.

September 2024 l WrapFam Unleashed l 41

Design Studio

Turning a

Classic

into a Modern-Day

Masterpiece

By Méryll Berger 42 l WrapFam Unleashed l September 2024

See page 45 for the French version + more photos!

@meryllberger

WATCH

NOW

September 2024 l WrapFam Unleashed l 43

Design Studio

T

he team at Skin Graphics spent over 300 hours restoring a 1932 Ford Coupe and decided to wrap it for the 2024 Avery Wrap Like Royalty contest. The wrap used 10 different Avery Dennison Graphics materials.

For the sides, SWF Pear White printed and laminated DOL1480, and MPI 2040 printed and laminated DOL 2460 gloss, to achieve the desired light and shadow effects. Lines in SWF Rising Sun gloss. Stencils were done with Avery Sign Mask. Gold leaf was also applied for a finishing touch. On the trunk and top, SWF Rising Sun gloss was used once again, as the big curves called for something brilliant.

Next, we decided to play with transparent elements. With a see-through hood, this only made sense. For this effect, MPI 1540 Ultra Clear 44 l WrapFam Unleashed l September 2024

was used on both sides. The layering film gave a deep flame design, but the concept didn’t stop there. We tattooed the vinyl as well, to help us achieve our pinstripping. The nose of the hood above the grill was masked and spray-painted to give a misted glow-in-the-dark effect.

But then we went deeper and wrapped some of the accessories. For a futuristic take on the fuel tanks, SWF Matte Black and MPI 1105 EARS. They are the bomb! ;) The fun didn’t stop there as we went for the interior. The inside panel of the trunk is a stunning print done on SWF Carmin Red printed and laminated DOL 1460. The same material was used for the dash and door frames.

Win or lose, this car and this wrap is a dream come true. We hope you enjoyed this journey of transformation as much as we did.

Studio de Design

Transformer un

Classique

en Chef-d'oeuvre

Moderne !

Par Méryll Berger

See page 42 for the English version + more photos!

@meryllberger September 2024 l WrapFam Unleashed l 45

Studio de Design

WATCH

NOW

46 l WrapFam Unleashed l September 2024

L

'équipe de Skin Graphics a passé plus de 300 heures à restaurer une Ford Coupe de 1932 et a décidé de la revêtir pour le concours Avery Wrap Like Royalty 2024. Le film de protection utilisé comprend 10 matériaux différents d'Avery Dennison Graphics.

Pour les côtés, nous avons utilisé le SWF Pear White imprimé et laminé avec le DOL1480, ainsi que le MPI 2040 imprimé et laminé avec le DOL 2460 gloss, afin d'obtenir les effets de lumière et d'ombre souhaités. Les lignes sont en SWF Rising Sun gloss. Les pochoirs ont été réalisés avec le Avery Sign Mask. De la feuille d'or a également été appliquée pour une touche finale. Sur le coffre et le toit, le SWF Rising Sun gloss a été utilisé une fois de plus, car les grandes courbes nécessitaient quelque chose de brillant.

Ensuite, nous avons décidé de jouer avec des éléments transparents. Avec un capot transparent, cela allait de soi. Pour cet effet, le MPI 1540 Ultra Clear a été utilisé des deux côtés. Le film

de superposition a donné un design de flammes profond, mais le concept ne s'est pas arrêté là.

Nous avons aussi tatoué le vinyle pour nous aider à réaliser nos rayures. Le nez du capot audessus de la calandre a été masqué et peint en spray pour donner un effet brillant dans le noir.

Mais nous sommes allés plus loin et avons enveloppé certains accessoires. Pour un look futuriste des réservoirs de carburant, nous avons utilisé le SWF Matte Black et le MPI 1105 EARS. Ils sont incroyables ! ;) Le plaisir ne s'est pas arrêté là puisque nous avons également travaillé sur l'intérieur. Le panneau intérieur du coffre est une impression époustouflante réalisée sur le SWF Carmin Red imprimé et laminé avec le DOL 1460. Le même matériau a été utilisé pour le tableau de bord et les cadres de porte.

Gagner ou perdre, cette voiture et ce film de protection sont un rêve devenu réalité.

Nous espérons que vous avez apprécié ce voyage de transformation autant que nous.

September 2024 l WrapFam Unleashed l 47

WWF

Windows, Walls, Floors

Stairwell of Imagination

A Vivas Inc., Avery Dennison and Roland DGA collaboration.

Courtesy of Luis Vivas, Vivas Inc., Images © 2024 Avery Dennison Corporation. All rights reserved.

Almost everything that we in the graphics industry do is about marketing and branding and personal expression. And we love it! This is a great business. Vivas Inc. is proud to have served renowned brands such as Disney, Uber, UC Berkeley, and Reddit. But every once in a while, an opportunity comes along to work on a project with a higher purpose.

That was the case with the Stairwell of Imagination project at Sherman Elementary School in San Francisco. Vivas was invited by Roland DGA to help transform the nearly 100-year-old building’s drab three-story central stairwell into something truly extraordinary.

Sherman Elementary, a K-5 public school, has long been recognized for its commitment to academic excellence, social-emotional growth, and equitable access for its diverse community of learners. The project aimed to promote inclusivity through innovative interior design for students of all ages, backgrounds, and learning styles.

To create an environment truly representative of this mission, the school and Roland worked with local neurodiverse specialists and educators to combine sensory and educational design components to strike the right balance between youthful creativity 48 l WrapFam Unleashed l September 2024

and functionality. The actual design elements of the murals were based on input from Sherman Elementary students and staff.

The full installation spans 2,900 feet and includes unique digitally printed graphics and 3D elements for children to discover. Roland turned to San Francisco-based Vivas to design and produce the wallcoverings. The fullservice graphic design and printing company founded by Luis Vivas in 2010 has established a particular reputation for wall art and graphics.

Some of the overall challenges for this project included logistical coordination, surface preparation and ensuring precise alignment of the graphics on the stairwell walls, which included wooden moldings.

Through careful planning, communication and teamwork, Vivas was able to overcome these challenges and deliver outstanding results.

Vivas opted for latex printing due to its versatility, eco-friendliness, and ability to produce high-quality prints with vivid colors. The durability and flexibility of latex printing made it the ideal choice for a hightraffic area like a school staircase.

For the media, Vivas specified Avery Dennison MPI 2105 flexible high gloss calendered vinyl. This film offers excellent printability, durability, and vibrant color reproduction, ensuring the longevity and visual

The interactive installation, spanning 2,900 feet, features Avery Dennison wall films with custom digitally printed graphics and 3D elements. Designed to support classroom curriculum, it engages children with colorful imagery and hidden educational discoveries.

September 2024 l WrapFam Unleashed l 49

WWF

Windows, Walls, Floors

impact of the graphics. The prints turned out exceptionally well, with vibrant colors and precise details that shone through under the Avery Dennison DOL 2080 matte overlaminate.

It took approximately two weeks to complete production, from pre-press preparation to final output, and another seven days to install the wall coverings. Now the stairwell is working its magic every school day.

The journey begins on the lower level, deep under the sea, inspired by the school’s beloved mascot, the Sherman Shark. You see the shark passing by a variety of fish and a welcome greeting in six different 50 l WrapFam Unleashed l September 2024

languages spoken by children at the school.

As you make your way to the surface, you’ll interact with school expectations and values (Be Safe, Helpful, Accountable, Respectful, and Kind - Be a SHARK!) and start to recognize sights familiar to the Bay Area. You might even catch a glimpse of hot air balloons floating past math facts as they climb the floors of the school. A rocketship taking off in the corner gives you a hint of the theme of the top floor where the oldest kids enter outer space. That’s where the children will learn about the planets, engage with a maze to get to the moon, and even say hi to the Sherman Shark, who’s going for a space walk.

“I imagine our children growing with the

space,” said Sherman Elementary Principal Helen Parker Leigh. “As kindergartners, they will only manage to touch the kelp of the ocean floor and count the crabs and numbers they see. By the time they are fifth graders, they will be able to reach for the stars on the top floor and interact with all the exciting 3D elements.

The social-emotional tools that are showcased on the mural will stay with them for life.”

Luis Vivas Chief Executive Officer, Vivas Inc

GET IT

IN PRINT

We now offer on-demand print copies of WrapFam Unleashed.

September 2024 l WrapFam Unleashed l 51

Ask John

“Killers”

By John Duever WrapFam Unleashedasked me: “You talk about surrounding yourself with killers. Who’s a killer?” reat question and topic, thank you.

Let’s start out by defining who I personally consider to be a” killer.”

A killer is someone that will push you, do their best to outwork you at every single minute, they will tell you the truth even if no one else will, someone that will talk crap to your face, and fight for you behind your back, your ride or die, they will hold you accountable. Someone that you can lean on, and respect in most or all aspects of their lives. These people are in a constant state of self-improvement and even if they fail on their goals or aspirations, they get back up and attach day after day.

These types of people are hard to find, straight up. In all my years, I have only a few people close to me that I consider killers, especially in my close inner circle.

However, there are different parts of your life that require different types of killers.

The Work Killer We all want these types of killers at work but they are hard to find. They can be built and trained but you must find the right person first 52 l WrapFam Unleashed l September 2024

with the right “go after it” mentality. These people go the extra mile every single day. These people go above and beyond every day and lead by example with little to no push. They hold their team members accountable and lead by example in most or all aspects of their jobs.

People that believe in you and are not afraid to give their opinions on things specifically on topics related to your business. They are the type of people that NEVER, and I mean NEVER point out a problem without a thoughtful suggested solution to the problem. These people are in a constant state of business and self-improvement to better the business as a whole. They have answers to the issues you point out and the best response you can ever get from a business killer is “Yes, I noticed that a few weeks ago, and here is the solution I have been working on or already implemented.” When you find a killer for your business you must do whatever it takes to keep these people on your team.

The Friend Killer The older I get the fewer close friends I have, just part of life. The people I chose to surround myself with in my inner circle are all killers in their own rights. These people love to hear about your wins, they do not get jealous of your success, and they feed off of your successes and use that as fire for their lives. These people are there for you

at 2 am when you need to talk or are there for you when you need advice. They critically think and make YOU think about all aspects of a situation, not just agree with you to appease your stance on something. I have a few of these people in my life that are not local to me, they are all around the country.

We may see each other once a year but we talk on a regular basis. Being local has nothing to do with having close friends in my opinion.

Why let any amount of distance hold you back from pouring into your friends especially when you can pick up the phone and reach the other side of the globe in a matter of seconds?

The friend killer is one of the most valuable people you can ever come across in your life and should be treated as such and the relationship must be reciprocated or it will not work for the long run.

The Competitive Killer These are people you love to hate, during actual competition. People that push you to do your best when you are competing in anything.

These people might be better than you at a certain competition but because of that you learn and grow as you compete. They do their best to not only beat you in competition but also coach you to be your best because they are killers themselves. When I compete in anything I try to coach my competition. Why? Because I want to beat people at their absolute best so there are no excuses as to why I won. I first learned

about these people during my first vehicle wrap competitions. Orlando 2008 I competed in my first vehicle wrap competition and met a guy named Jim Miller. I knew right away I was going to do well in the competition, but I also knew I’d have my hands full with Jim because he was good, really good. Jim and I have competed against each other more times than I can count over the years and I have grown to know and love Jim and his family. I also want to smash Jim at every competition, as he does me, and this has made us close friends. We respect each other because of this. Jim makes me a better wrapper, a better father, and a better person. As much as I want to kick Jim’s ass every time the bell rings for us to compete, the value he has brought to my life is unprecedented.

Jim is the definition of a killer in all aspects.

Some of the most competitive people in the world, whether it be in wrap competitions, business, sports or just winning at life in general, are the people you want to surround yourself with.

The Spouse/Partner killer I see many people in relationships where they are just along for the ride or they dictate how their relationships work, or it is one-sided

Have a question for John?

Submit your question: September 2024 l WrapFam Unleashed l 53

Ask John

and “they’re the boss”, it is laughable to me. I am married to a straight killer. My wife Stephanie and I have been together for 22+ years and we

share 3 children, she is my best friend. She is my rock and I worship the ground she walks on, and that is reciprocated. Stephanie holds me accountable, isn’t afraid to call me out on my bullshit, and puts me in my place when I need it. She respects me and when I am wrong she tells me. I respect her so much that I make the right decisions so she has no reason to ever be ashamed of me or being married to me. I win big to selfishly make her look good. I work hard so I can provide her with anything she could ever imagine. Stephanie is the toughest person I have ever met in my life and the fact that she has been able to wrangle me in and keep me grounded is a testament to who she is at her core. I believe 54 l WrapFam Unleashed l September 2024

these people come along once in a lifetime and you better make them your priority because if you lose them you will never forgive yourself.

Killers don’t only fall into one of these areas, they can fall into multiple or ALL of these categories or other categories as well. When you find someone who falls into all of them and the feelings are reciprocated you better hold that person near and dear to you because that may happen only a couple of times in your entire life.

The adhesive-backed industry is absolutely full of killers, you just have to find the right people that align with your views and beliefs and hold those people near and dear to you. Also, make sure anyone claiming to be a killer actually is a killer. Lots of fakeness out there and the last thing you want is to trust someone only to find out they are not what they portray.

One of the best ways for you to find and surround yourself with killers is to join a mastermind or coaching group. People in these groups are investing in themselves and staying in a constant state of selfimprovement. If you want to be a killer yourself, you better surround yourself with killers and the best way to do that is this right here.

John Duever John@wrapiq.com Co-Owner/Operator, Vinyl Images Founder/CEO, WrapIQ

Featured

Wraps Feast Your Eyes on

FOODTRUCKS

@colorchangewraps

56 l WrapFam Unleashed l September 2024

@euniqueautostyling

@justinbaileywraps

September 2024 l WrapFam Unleashed l 57

Featured

Wraps

@pdxwraps

@wrapstyle

58 l WrapFam Unleashed l September 2024

@picturethisad

@atchleygraphics

September 2024 l WrapFam Unleashed l 59

In the News

Unwrapping WrapFest’s New Features

competition returns, where

sary with the launch of a re-

WrapFest 2024 returns

20 world-class wrappers will

designed website that offers a

to Silverstone Racing Circuit

compete in various challenges.

host of new features aimed at

from October 3-4, promising

Judged by industry veterans

enhancing the learning expe-

to be the UK’s top event for

like Kiss Lajos, the winner will

rience for its global communi-

vehicle and surface detail-

advance to the World Wrap

ty of wrapping professionals.

ing professionals. This year,

Masters Final in 2025. Oth-

The site now includes im-

a brand-new Surface Deco-

er event highlights include

proved video search function-

ration Showcase will debut,

live demonstrations in the pit

ality, making it easier for users

offering a range of products

garages, the Wrap Warrior

to find the specific content

for interior spaces, including

Battle hosted by The Wrap

they need, whether they are

furniture wraps, window films,

Institute, and the opportunity

beginners or seasoned pros.

and wall coverings. Attend-

to book a one-on-one busi-

ees can participate in hands-

ness consultation with celeb-

ditions is the introduction

on demos led by independent

rity car wrapper Yiannimize.

of live TWI Town Hall ses-

trainers and industry experts.

The event will feature

The World Wrap Masters

To cap off the event, a

is celebrating its 10th anniver-

One of the standout ad-

sions, where members can

Wrap Party will be held at

engage directly with industry

the popular WrapTalks pro-

Blackpit Brewery on the eve-

leaders such as Justin Pate,

gram, including sessions on

ning of October 3. Register

Rainer Lorz, and Dimas Bra-

designing effective fleet liv-

to attend and take part in

sil. The new site also pro-

eries by Keiran McCabe of

this comprehensive gath-

vides exclusive discounts

RGVA Vehicle Graphics and a

ering of the vinyl and sur-

on essential tools, equip-

panel discussion on ‘Women

face detailing community.

ment, and workflow apps,

in Wrap,’ moderated by Paige

www.wrapfest.com

Walton of The Vehicle Wrapping Academy. F1 Graphic Designer Sean Bull will also present on the role of design and technology in Formula 1.

their wrapping projects.

The Wrap Institute Celebrates 10 Years with the Launch of a New Website The Wrap Institute (TWI)

60 l WrapFam Unleashed l September 2024

helping members optimize With flexible membership options available—silver, gold, and platinum levels—TWI ensures that every user can find a plan that suits

W

elcome to the Trainer Spotlight, where we highlight individual trainers. The spotlighted trainers are industry leaders with a wealth of knowledge to share, offering valuable tips, techniques,

and hands-on experiences that will empower you to excel in your wrap craft. Be sure to visit their websites for more info and training dates.

Adam Sumner

WRAPIX Academy Burbank, CA 91502 818-433-7548 Adam@wrapixacademy.com Wrapix Academy is the only west coast 3M Authorized training and testing facility. With over 6000 square feet our training facility is dedicated only to graphic installations. We offer 11 different hands on stations to build and refine skills. Whether you be new to the industry or a seasoned professional, our training classes can be adapted to fit any need.

Jamie Mullican School Of Wrap Nashville, TN 37210 (615) 646-3277 mully@schoolofwrap.com Located in the heart of the music city, School of Wrap is a 3M Authorized Training Facility offering 3 different certifications and training. As 3M Preferred Installer you will be recognized as among the best in the industry. Promote yourself and your business as a leader in installations and 3M will list and promote you as well. Our training will teach you the latest techniques and standards used in the industry.

YOUR SPOTLIGHT HERE

(303) 219-0827 ruggs@thewrapfam.com September 2024 l WrapFam Unleashed l 61

In the News

their needs and budget.

live demonstrations of the

ation Party (WWWRAP) is

latest installation techniques

set to take over SEMA 2024

tute website and explore the

and get hands-on experi-

once again on November 6

enhanced features designed

ence with new products. The

at IPEC Las Vegas. Known as

to make you a more effi-

zone will also offer workshops

the best party in the vehi-

cient and effective wrapper.

and certification programs,

cle wrap industry, WWWRAP

making it a must-visit for

has become a must-attend

anyone looking to enhance

event for professionals look-

their skills and credentials.

ing to network, celebrate, and

Visit the new Wrap Insti-

www.wrapinstitute.com | Email: info@wrapinstitute.com

PRINTING United Gears Up for 2024 Expo

In addition to the vast

recognize the achievements

exhibition floor, PRINTING

within the wrap community.

PRINTING United Expo

United Expo 2024 will host

Organized by industry

2024, scheduled for October

a series of educational ses-

veteran Austin Smith, this

10-12, is set to be the most

sions covering a wide range

year’s WWWRAP promis-

comprehensive printing event

of topics, from sustainable

es to be bigger and better,

globally, offering over a mil-

printing practices to digital

with the theme “All about

lion square feet of exhibition

transformation. The Mas-

MORE in 2024!” The event

space dedicated to the lat-

ters of Branding are rumored

will feature live entertain-

est trends, technologies, and

to be planning booth take-

ment, exclusive giveaways,

innovations in the printing

overs, adding an extra layer

and plenty of opportunities

industry. The event will bring

of excitement to the event.

for attendees to connect with

together the entire printing

Registration is now open,

peers and industry leaders.

ecosystem, from commercial

and attendees can use the

As always, WWWRAP

printers to manufacturers,

code 573941 for a free Expo

will spotlight the most inno-

providing a unique opportu-

Pass. www.printingunited.

vative wraps and recognize

nity for attendees to explore

com | Phone: 888-385-3588

the top wrappers of the year.

cutting-edge solutions and connect with industry leaders.

This year's expo will feature the PDAA Installer Zone, where attendees can watch 62 l WrapFam Unleashed l September 2024

Registration is Now

WWWRAP Returns to SEMA 2024 The World Wide Wrap Recognition and Appreci-

Open: www.wwwrap.com | Email: info@wwwrap.com

New

Products

D

Launching a New Product or Innovation?

iscover the latest in wrap industry innovations. Here, we feature cutting-edge tools, materials, and

solutions designed to enhance your wrap projects. These new offerings come from

Showcase it here in New Products

leading manufacturers, boasting advanced

This is your space to highlight the

features and improved efficiencies.

latest in industry advancements.

Explore these novel products to stay at the forefront of wrap technology and elevate your craft. Visit their websites for detailed information and availability.

GF 227 WallMark® Lite is Back!

(303) 219-0827 ruggs@thewrapfam.com

Revolutionize Your Ride with Paint is Dead PPF Unmatched Protection & Style with PID Paint Protection Films

Versatile and Removable Wall Graphics Solutions GF 227 WallMark® Lite features a matte white 3.4 mil flexible vinyl with easy-apply removable adhesive.

Compatible with various printers, See WallMark® in it's ideal for murals and temporary action at wallpaper. Its thin, conformable PRINTING UNITED material and 90# layflat liner ensure Booth #SL8184 simple installation and removal, Sept. 10-12, 2024 perfect for versatile wall graphics.

•

20 Vibrant PPF Colors

•

•

3 Advanced Clear PPF Options

Self-Healing Technology

•

•

Installer-Friendly

Durable & Customizable

Email: info@paintisdead.shop www.paintisdead.shop September 2024 l WrapFam Unleashed l 63

In the News

Xtreme Fest Hosts Latin Wrapper Competition Medellin, Colombia, recently hosted Xtreme Fest, a three-day event that featured the first edition of the Latin Wrapper Competition, organized by Jimmy Osorio and

and materials in the industry.

compete for the coveted title.

The winners were Dar-

Organizers praised all the

win Restrepo, who took first

teams, sponsors, and collab-

place, followed by Alejandro

orators who made the event

León in second, Jaider Mendo-

a success, with special recog-

za in third, and Ferney Agude-

nition given to the PH Ama-

lo in fourth. The event was a

ral team for their outstanding

resounding success, draw-

performance. U.S. competitor

ing attention to the growing

Javier Cruz, who participated

prominence of Latin American

as a Virtual Contest winner,

wrappers on the global stage.

expressed his admiration for

Email: jimmygraphics@ gmail.com

unforgettable experience.

petition attracted 26 contes-

Supported by ma-

tants from across Colombia,

jor sponsors like Arlon,

including cities like Bogota,

Joker Wrap Tools, Mima-

Cali, and Medellin, who com-

ki, and GWM, Cambea #13

peted in a series of knockout

continues to be a bench-

rounds and a final challenge. perts Luis Tirado, Cristofer Otalvaro, and Rafael Munos Morales, the event highlighted the exceptional talent within the Latin American wrapping community. Sponsored by leading brands such as TeckWrap, SunTek Films, and Vinyl Colors, the competition showcased the latest techniques 64 l WrapFam Unleashed l September 2024

tions he witnessed during the event, calling it a unique and

Jimmy Graphics. The com-

Judged by industry ex-

the energy, passion, and emo-

mark for excellence in

ALLTAK/TEKTON Shine at Cambea #13 in Brazil

the wrapping industry.

Cambea #13, Brazil’s

Email: info@cambea.com

www.cambea.com |

premier wraps competition, recently concluded with PH Amaral of Envelopamento taking first place. Held at the Festival Interlagos, the event brought together the best wrappers in the country to

Have news to share?

Submit it using the link below or email edit@thwrapfam.com

ACCELERATE YOUR BUSINESS REVERSE LOGO

Reach Your Target Audience with: • Exclusive Issue Sponsorships

• New Product Showcases

• Eye-Catching Display Ads

• Trainer Spotlights

Don't get left behind - advertise with us!

Contact: (303) 219-0827 or advertise@thewrapfam.com September 2024 l WrapFam Unleashed l 65

Video Minute

TALLEST WRAPPER ALIVE @TallestWrapperAlive Matthew Wolynski, known as the "Tallest Wrapper Alive," has over 15 years of experience in the vehicle wrap industry. As a Certified 3M Trainer, he provides instruction not only in color change but also in windows, walls, floors, fleet, and Paint Protection Film (PPF). Certified by 3M, Xpel, Hexis, Arlon, and others, Matthew offers commercial wraps, full color changes, and PPF services, along with private training and staff consulting.

Understanding Tension Lines in PPF Matthew Wolynski demonstrates how to wrap a side mirror using Paint Protection Film (PPF). He explains the importance of understanding and managing tension lines in the PPF, providing tips and tricks for manipulating the substrate to achieve a smooth, professional finish. This one minute video focuses on practical techniques for working with PPF, particularly in challenging areas like side mirrors.

WATCH

NOW

66 l WrapFam Unleashed l September 2024

September 2024 l WrapFam Unleashed l 67

68 l WrapFam Unleashed l September 2024