The Centerfold: East Coast VS West CoastCOAST

EAST COAST VS WEST COAST

By Jen & Steve Carney, Carbon Wraps

This Ferrari 296gtb took part in the 2023 goldRush Rally. The owner wanted a 90s hip-hop-themed wrap design. With that said, we delved into East Coast vs West Coast, Biggie and Tupac. We did a deep dive into 90’s hip-hop—reinvigorating our playlists, watching documentaries, and reminiscing about who we listened to “back in the day.”

This is where we started creating lists of some of the artists we knew we wanted to include, as well as some of the iconic culturally significant moments. Like the parental advisory label on the roof, the gold chains on the hood, the laidback West Coast palm tree vibe, and the East Coast bustling urban city vibe.

The West Coast side showcases Dr. Dre, Snoop Dogg, Nate Dogg, Warren G, Suge Knight, Coolio, 2Pac, and Ice Cube. The East Coast side features DMX (Jen’s fav), Biggie, Diddy, Nas, 50 Cent, and Jay Z. The hood has various artists and groups highlighted, like Wu-Tang, Ruff Ryders, NWA.

This one was a hit, not a one-hit wonder, and won goldRush Rally’s best wrap for 2023. This was exciting since we have been designing for clients’ goldRush cars since 2016. Sooo, “if ya don’t know, now ya know...”

Print Media: 3M

IJ280 with 8428g lam

Printer: Epson

Surecolor S80600

Photo Cred: Zuumy