2025 Media Kit
For Wrappers By Wrappers
The standard of vinyl installation coverage.
We’ve changed the game in the wrap industry. Join us each month as we dive into the intricate world of wraps, featuring wrap legends, behind-the-scenes stories, tales of challenging clients, expert advice, invaluable how-to tips and tricks, and yes, even a Centerfold!
What We Offer
On-Demand
Printed Copies:
Available each month for those who prefer a tangible reading experience. This extends the lifespan of your advertising and allows for pass-along readership.
Featured Content:
We showcase legends, share behind-the-scenes stories, provide expert advice, and offer in-depth analysis of industry trends. Your brand can be part of these engaging narratives.
Exclusive Sponsorship Opportunities:
Our sponsorship packages offer unparalleled visibility and association with cutting-edge wrap projects and industry innovations.
Our Reach in just 9 issues:
Monthly Digital Content:
Delivered free directly to industry email inboxes, we reach professionals where they are. This ensures your message gets in front of decision-makers promptly and consistently.
262,900 6 116 235 230
Global Audience:
We reach 262,900 individuals worldwide each month, giving your brand international exposure.
Channels of Distribution:
Our content is distributed via email and across social media platforms for maximum visibility.
Articles:
We published 116 wraps, PPF, and tint-focused articles, demonstrating our comprehensive industry coverage.
Why Advertise With Us?
Targeted Reach:
Connect with our readership who includes decision-makers, influencers, and enthusiasts who are actively seeking the latest products and services.
Our content is designed to be highly usable and shareable on social media. This amplifies your message beyond our direct audience, increasing your brand’s visibility and reach.
We offer the deepest market coverage in the industry. Associating your brand with us positions you as a leader in the wrap community.
Featured Shops: 235 shops were featured, showcasing our deep connections within the community.
We’ve revolutionized how the wrap industry consumes content. By advertising with us, you’re aligning your brand with innovation and forward-thinking.
From digital placements to print ads, sponsorships to product features, we offer a range of advertising solutions to suit your marketing goals and budget.
Mentions: 230 manufacturers/ suppliers were mentioned, highlighting our role as a key industry resource.
Be seen alongside industry legends, cutting-edge projects, and expert advice. This association enhances your brand’s credibility and appeal.
Advertising Rates & Specifications
Ad Rates (Price Per Issue)
1/2 Page
1/3 Page $750 $715 $675
1/4 Page $625 $595 $565 $500 $425
1/6 Page $500 $475 $450 $400 $350
Specialty Sizes (Price Per Issue)
• Exclusive Issue Sponsor: $4000
• Includes Full-page ad + digital enhancements (exclusive issue announcement leaderboard ad and cover logo).
• Trainer Spotlight: Display 1/6 v - $250
• New Products: Display 1/4 v- FREE
Ad Dimensions
• 2-Pg Spread (bleed): 17.285” x 11.25”
• 2-Pg Spread (trim): 17” x 11”
• Full Page (bleed): 8.875” x 11.25”
• Full Page (trim): 8.5” x 11”
• 1/2 Vertical: 5” x 7.5”
• 1/2 Horizontal: 7.5” x 4.875”
• 1/3 Horizontal: 5.25” x 4.75”
• 1/3 Vertical: 2.5” x 8.375”
Ad Specifications
• 1/4 Horizontal: 4.75” x 3.25”
• 1/4 Vertical: 3.5” x 4.875”
• 1/6 Vertical: 2.5” x 5”
• 1/6 Horizontal: 5” x 2.5”
• Leaderboard
• Format: High-resolution (300 DPI) JPEG, PNG or PDF
• Color Mode: CMYK
• Minimum Font Size: 12pt (14pt bold for knockout text)
• Full Page with bleed should have 0.5” margins (safe area) and minium 0.125” bleed.
• Submission: Email to art@thewrapfam.com or use file transfer for large files
• Deadline: Refer to production schedule
Banner Ad Rates (Price Per Email)
Need help with ad design? Contact us at art@thewrapfam.com for complimentary ad creation.
Editorial Approach & Content
We pride ourselves on delivering content that’s as dynamic and innovative as the wrap industry itself. Our editorial approach is designed to keep our readers engaged and informed, reflecting the latest trends and techniques in the world of vinyl installation. We don’t use a traditional editorial calendar. Our content is driven by user-generated content (UGC) and market trends, ensuring relevance and authenticity.
Three Key Factors Driving Our Content Strategy:
1
User-Generated Content (UGC): We tap into the creativity and expertise of our global community of wrappers. This ensures our content is authentic, relevant, and truly representative of the industry’s pulse.
2
Market Trends: We keep our finger on the pulse of the industry, covering emerging techniques, materials, and business practices as they develop. This allows our readers to stay ahead of the curve and adapt to changing market demands.
3
Themed Features: While maintaining flexibility, we curate themed content that resonates with our readers. Popular themes include CyberTruck wraps, food trucks, and patriotic designs, allowing us to dive deep into specific niches within the wrap world.
Monthly Highlights
Featured Wraps
Each month, we showcase exceptional wrap projects from around the globe. Our features have included:
• Cutting-edge CyberTruck wraps that push the boundaries of futuristic design.
• Creative food truck transformations that blend branding with mouth-watering visuals.
• Patriotic wraps that celebrate national pride through innovative designs.
Shop & Installer Spotlights
We put the spotlight on talented professionals and innovative shops worldwide, including:
• Bustling urban wrap centers at the forefront of industry trends.
• Small-town specialists offering unique, personalized services.
• Mobile installers bringing expert wrapping directly to clients.
In-Depth Articles
Our comprehensive coverage includes:
• Interviews: One-on-one conversations with industry pioneers and rising stars, offering insights into their success and vision for the future.
• Installation Guides: Step-by-step walkthroughs of challenging projects, helping our readers improve their skills and tackle complex jobs with confidence.
• Business Advice: Practical strategies for shop growth, client retention, and market expansion, helping our readers build thriving businesses.
• Design Insights: Exploration of the latest trends in wrap design and visual branding, inspiring creativity and innovation.
• Exposés: Investigative pieces on industry challenges and opportunities, keeping our readers informed about the bigger picture.
Ready to wrap up your advertising strategy? Contact us at advertise@thewrap.com to feature your brand!
Unique WrapFam Unleashed Features
Inside Scoop
We provide a direct line to manufacturers, offering free product advice straight from the source. This feature helps our readers stay informed about the latest materials and techniques, directly from those who create them, fostering innovation and excellence in the industry.
Centerfold
Our centerfold feature goes beyond the ordinary, presenting larger-than-life projects that push the boundaries of wrap installation. This showcase demonstrates the true potential of vinyl application and inspires our readers to think big.
2025 Production Schedule
