WrapFam Unleashed - 2025 Media Kit

2025 Media Kit

For Wrappers By Wrappers

The standard of vinyl installation coverage.

We’ve changed the game in the wrap industry. Join us each month as we dive into the intricate world of wraps, featuring wrap legends, behind-the-scenes stories, tales of challenging clients, expert advice, invaluable how-to tips and tricks, and yes, even a Centerfold!

What We Offer On-Demand Printed Copies:

Featured Content:

Available each month for those who prefer a tangible reading experience. This extends the lifespan of your advertising and allows for pass-along readership.

We showcase legends, share behind-the-scenes stories, provide expert advice, and offer in-depth analysis of industry trends.

Your brand can be part of these engaging narratives.

Exclusive Sponsorship Opportunities:

Our sponsorship packages offer unparalleled visibility and association with cutting-edge wrap projects and industry innovations.

Monthly Digital Content:

Delivered free directly to industry email inboxes, we reach professionals where they are. This ensures your message gets in front of decision-makers promptly and consistently.

Our Reach in just 9 issues:

262,900 Global Audience: We reach 262,900 individuals worldwide each month, giving your brand international exposure.

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116

Channels of Distribution: Articles: Our content is distributed We published 116 wraps, via email and across PPF, and tint-focused social media platforms for articles, demonstrating maximum visibility. our comprehensive industry coverage.

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230

Featured Shops: 235 shops were featured, showcasing our deep connections within the community.

Mentions: 230 manufacturers/ suppliers were mentioned, highlighting our role as a key industry resource.

Why Advertise With Us? Targeted Reach:

High Engagement:

Industry Authority:

Innovative Platform:

Flexible Options:

Brand Association:

Connect with our readership who includes decision-makers, influencers, and enthusiasts who are actively seeking the latest products and services.

Our content is designed to be highly usable and shareable on social media.

This amplifies your message beyond our direct audience, increasing your brand’s visibility and reach.

We offer the deepest market coverage in the industry.

Associating your brand with us positions you as a leader in the wrap community.

We’ve revolutionized how the wrap industry consumes content. By advertising with us, you’re aligning your brand with innovation and forward-thinking.

From digital placements to print ads, sponsorships to product features, we offer a range of advertising solutions to suit your marketing goals and budget.

Be seen alongside industry legends, cutting-edge projects, and expert advice.

This association enhances your brand’s credibility and appeal.

Advertising Rates & Specifications

1/6 h

Ad Rates (Price Per Issue) Ad Type

Open

1/3 V

3x

6x

9x

Annual

2-Pg Spread $3,000

$2,850

$2,700

$2,400

$2,100

Full Page

$2,000

$1,900

$1,800

$1,600

$1,400

1/2 Page

$1,250

$1,188

$1,125

$1,000

$875

1/3 Page

$750

$715

$675

$600

$525

1/4 Page

$625

$595

$565

$500

$425

1/6 Page

$500

$475

$450

$400

$350

1/2 V

1/6 V

1/3 h

Specialty Sizes (Price Per Issue) •

• •

Exclusive Issue Sponsor: $4000 • Includes Full-page ad + digital enhancements (exclusive issue announcement leaderboard ad and cover logo).

Trainer Spotlight: Display 1/6 v - $250 New Products: Display 1/4 v- FREE

1/2 H

Ad Dimensions • • • • • • • •

2-Pg Spread (bleed): 2-Pg Spread (trim): Full Page (bleed): Full Page (trim): 1/2 Vertical: 1/2 Horizontal: 1/3 Horizontal: 1/3 Vertical:

17.285” x 11.25” 17” x 11” 8.875” x 11.25” 8.5” x 11” 5” x 7.5” 7.5” x 4.875” 5.25” x 4.75” 2.5” x 8.375”

• • • •

1/4 Horizontal: 1/4 Vertical: 1/6 Vertical: 1/6 Horizontal:

4.75” x 3.25” 3.5” x 4.875” 2.5” x 5” 5” x 2.5”

• • •

Leaderboard Large Banner Small Banner

700 x 90 px 700 x 300 px 350 x350 px

Ad Specifications • • • • • •

1/4 h

1/4 V

Leaderboard Ad

Format: High-resolution (300 DPI) JPEG, PNG or PDF Color Mode: CMYK Minimum Font Size: 12pt (14pt bold for knockout text) Full Page with bleed should have 0.5” margins (safe area) and minium 0.125” bleed.

Submission: Email to art@thewrapfam.com or use file transfer for large files Deadline: Refer to production schedule

Banner Ad Rates (Price Per Email) Ad

Open

3x

6x

9x

Annual

Large

$1,000

$950

$900

$850

$800

Small

$500

$475

$450

$425

$400

Maxium 2 small and 1 large available per email.

Need help with ad design? Contact us at art@thewrapfam.com for complimentary ad creation.

Small Banner Ad

Small Banner Ad

Large Banner Ad

Editorial Approach & Content We pride ourselves on delivering content that’s as dynamic and innovative as the wrap industry itself. Our editorial approach is designed to keep our readers engaged and informed, reflecting the latest trends and techniques in the world of vinyl installation. We don’t use a traditional editorial calendar. Our content is driven by user-generated content (UGC) and market trends, ensuring relevance and authenticity.

Three Key Factors Driving Our Content Strategy: User-Generated Content (UGC): We tap into the creativity and expertise of our global community of wrappers.

This ensures our content is authentic, relevant, and truly representative of the industry’s pulse.

1

Market Trends: We keep our finger on the pulse of the industry, covering emerging techniques, materials, and business practices as they develop. This allows our readers to stay ahead of the curve and adapt to changing market demands.

2

Themed Features: While maintaining flexibility, we curate themed content that resonates with our readers. Popular themes include CyberTruck wraps, food trucks, and patriotic designs, allowing us to dive deep into specific niches within the wrap world.

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Monthly Highlights Featured Wraps

• • •

Each month, we showcase exceptional wrap projects from around the globe. Our features have included: Cutting-edge CyberTruck wraps that push the boundaries of futuristic design.

Creative food truck transformations that blend branding with mouth-watering visuals.

Patriotic wraps that celebrate national pride through innovative designs.

Shop & Installer Spotlights

• • •

We put the spotlight on talented professionals and innovative shops worldwide, including: Bustling urban wrap centers at the forefront of industry trends.

Small-town specialists offering unique, personalized services.

Mobile installers bringing expert wrapping directly to clients.

In-Depth Articles

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Our comprehensive coverage includes: Interviews: One-on-one conversations with industry pioneers and rising stars, offering insights into their success and vision for the future.

Installation Guides: Step-by-step walkthroughs of challenging projects, helping our readers improve their skills and tackle complex jobs with confidence.

Business Advice: Practical strategies for shop growth, client retention, and market expansion, helping our readers build thriving businesses.

Design Insights: Exploration of the latest trends in wrap design and visual branding, inspiring creativity and innovation.

Exposés: Investigative pieces on industry challenges and opportunities, keeping our readers informed about the bigger picture.

Ready to wrap up your advertising strategy? Contact us at advertise@thewrap.com to feature your brand!

Unique WrapFam Unleashed Features Inside Scoop We provide a direct line to manufacturers, offering free product advice straight from the source. This feature helps our readers stay informed about the latest materials and techniques, directly from those who create them, fostering innovation and excellence in the industry.

Centerfold Our centerfold feature goes beyond the ordinary, presenting larger-than-life projects that push the boundaries of wrap installation. This showcase demonstrates the true potential of vinyl application and inspires our readers to think big.

2025 Production Schedule Issue

Ad Deadline

Editorial Deadline

Publish Date

January

12/13/24

12/20/24

1/1/25

February

1/17/25

1/24/25

2/3/25

March

2/14/25

2/21/25

3/3/25

April

3/14/25

3/21/25

4/1/25

May

4/11/25

4/18/25

5/1/25

June

5/14/25

5/22/25

6/2/25

July

6/13/25

6/20/25

7/1/25

August

7/11/25

7/18/25

8/1/25

September

8/15/25

8/22/25

9/2/25

October

9/12/25

9/19/25

10/1/25

November

10/15/25

10/23/25

11/3/25

December

11/12/25

11/20/25

12/1/25

Don’t miss your opportunity to get in front of the wrap community!

Contact:

James “Ruggs” Kochevar Phone: (303) 219-0827 Email: ruggs@thewrapfam.com Website: www.thewrapfam.com

@WrapFamUnleashed