TNT (Tips n’ Tricks)
The Great Divide: Traditional Art vs AI Assisted Art - Part II Understanding and Managing “Perceived Value” By Dallas Fowler n this evolving art landscape, I want to talk about and give insight into the complex world of AI art vs traditional art pricing. It’s a common perception that digital art, seemingly created with just a few typed words, raises questions about its true value. What is the worth of an image that is created almost instantaneously? On the other hand, traditional art, born from a meticulous process involving sketching, inking, and coloring, is often seen as more valuable due to its conventional creation method. The real question then becomes: What is the true worth of art, and how should one approach pricing? This dilemma is important when comparing AI-generated art to art created in my current, more traditional style and craft. Determining the value of these different art forms requires careful consideration of various factors such as creativity, time investment, and the artist’s unique touch.
AI-Generated Art
Let’s dissect the process for each style of art. Imagine a customer approaches you and requests a piece of art, understanding that it can’t be copyrighted and is fine with it being AIgenerated. The process begins with brainstorming to understand their vision. If you have experience with AI art generation tools, you’ll know it’s challenging to initially define what the customer wants. Moreover, achieving consistent revisions while maintaining the same art style and subject matter after each prompt is a complex task. 60 l WrapFam Unleashed l February 2024
“I realized the significance of exploring this art form when two particular clients visited me last month. One was from a chimney sweep company, well-versed in AI-generated art, and had even created his own images. When he showed me these AI-generated images, he asked if I could create something similar. He was aware of the copyright limitations with AI art but was interested in using it for a vehicle wrap design, integrating AI-generated elements. This raised an interesting question: Given my knowledge and skills in layout and design, should I charge for adapting an AI-generated image for commercial use? For a completely original mascot design, I’d normally charge between $800 to $2500, considering the unique creation from scratch. However, for AI-generated art, which he’s content with despite its non-copyrightable nature, I feel a fair value would be between $250 to $500. This price reflects the hours spent on prompting and tweaking the AI program for coding and diving into detailed descriptions. It’s a different skill set, but it involves a creative process that, while not producing one-of-a-kind art, still requires expertise and time.” “One major advantage of AI in art creation, I believe, lies in its ability to rapidly produce mood boards, textures, and themes. It excels in prototyping concepts swiftly, allowing for a quick evaluation of whether a certain direction is worth exploring. This rapid generation capability is invaluable for swiftly visualizing ideas and determining their potential.” The fun part for me simply is experimenting with a program like Mid Journey can be both cool and fun, especially when exploring diverse
