Plan
Final Strategic Framework 2024–34
The fine wine regions of Western Australia are celebrated the world over.
Working collaboratively to advocate and promote the growth of a sustainable and profitable Western Australian wine sector.
Expand domestic and international markets – through growth in value, diversification of markets, and growth in premium wine sales targeting:
i.Sales to export markets comprise 15 per cent of total production
ii.Export sales average of $15 per bottle free on board (FOB)
iii.Increase the market share, value and volume of domestic fine wine sales in Australia by 2.0 per cent plus CPI per annum (wholesale and direct to consumer).
To be recognised for our sustainability – by becoming international leaders in sustainable wine production by targeting :
i.The highest share of growers and producers in Australia who are accredited sustainable producers to international standards
ii.Consumers recognise Western Australia as one of the top ten regions internationally for sustainable fine wine production.
Regu atory and policy environment – work collaboratively with government and regulators to address current challenges for industry in relation to the current regulatory and policy environment to achieve the best outcomes for industry.
Regu ation and policy preparedness –establish a regulatory and policy action plan to position the industry to respond quickly to future regulatory and policy requirements that impact the industry.
Strategic Priority: Industry Leadership
Ensure strong leadership, and a coordinated approach to the implementation of the Strategy and its key priorities and initiatives.
Data strategy developed in agreement with industry to ensure the efficient and effective capture of key data to understand and report on the current and future state of the industry
Set of industry data collected on an annual basis Consolidated data available to industry to support their own strategic planning.
Strategic Priority: Brand
Enhance the brand of the fine wine regions of Western Australia in local, national and international markets to grow its reputation and reach.
Support the wine regions in producing fine wine and in promoting their regional identity Develop buy local strategies for our fine wines so that they are increasingly the first choice of consumers
Develop strategies aimed at the greater promotion of premium wines.
Strategic Priority: Market opportunities
Promote the fine wine regions of Western Australia to local, interstate and international customers and consumers to grow demand for fine and premium wine in these markets.
Strategic Priority: Industry sustainability
Build industry sustainability to support growth and investment in the industry and its value chain to ensure the fine wine regions of Western Australia are viable, dynamic and responsible, and can continue to produce the fine wines that they are known for.
Promote the adoption of sustainable practices in the wine industry supply chain
Inform industry on the environmental, social and governance research and trends Advocate the environmental, social and governance credentials of industry.
Strategic Priority: Regulation and policy
Work with Local, State and Federal government and other stakeholders positively and responsibly to develop a supportive regulatory and policy framework.
Western Australia Wine Industry Strategic Priori ties Alignment to National One Sector Plan
Western Australia Wine Industry Strategic Priori ties Alignment to National One Sector Plan
4.2
4.3
RegulationandPolicy
5.1 Regulatory and policy environment
Our
5.2 Regulation and policy preparedness
Our consumers, customers and community Collaborate to share information; improve CommunicationsInvest in and disseminate consumer insights group
Our sustainabilitySupport Sustainable Winegrowing Australia; Communicate emission reductions commitments; Advocate for global harmonisation of sustainability frameworks
Our place and productAdvocate for assistance and policy development; support producers to adapt products and packaging
Provide research and adoption program focused on sustainable outcomesand climate adaptive and mitigative practises and products; enhance data provision and auditing; promote sustainability and sustainable practises
in co-design innovation to align products with consumer and market demand
Our consumers, customers and community Collaborate to share information;improve communicationsInvest in and disseminate consumer insights group
Our sustainabilitySupport Sustainable Winegrowing Australia; Communicate emission reductions commitments; Advocate for global harmonisation of sustainability frameworks
Provide research and adoption program focused on sustainable outcomes and climate adaptive and mitigative practises and products; enhance data provision and auditing; promote sustainability and sustainable practises
Our peopleStrengthen advocacy effortsDevelop the leaders of tomorrow and sk illed leaders of today
Our place and productAdvocate for assistance and policy development; support producers to adapt products and packaging Invest in co-design innovation to align products with consumer and market demand
Our consumers, customers and community Collaborate to share information; improve CommunicationsInvest in and disseminate consumer insights group
Our sustainabilitySupport Sustainable Winegrowing Australia; Communicate emission reductions commitments; Advocate for global harmonisation of sustainability frameworks
Provide research and adoption program focused on sustainable outcomes and climate adaptive and mitigative practises and products; enhance data provision and auditing; promote sustainability and sustainable practises
2024-25 Wines of Western Australia Work Plan
2024-25 Wines of Western Australia Work Plan
