One for Children
World Vision Newsletter for Corporate Partnerships June 2020
Asia CEO, World Vision in search for the next CSR Company of the Year The Asia CEO Awards (ACA) and World Vision Development Foundation (WVDF) are set to recognize organizations that embrace their social commitment to the Philippines through corporate social responsibility (CSR). WVDF National Director Rommel V. Fuerte said the child-focused humanitarian organization is delighted to launch the CSR Company of the Year award at the 11th Asia CEO Awards. “As our country navigates the new normal, it is imperative that we appreciate the efforts of our partners supporting education, health and nutrition, economic development, disaster risk reduction, child protection and many other contributions to society,” Fuerte added. ACA Chairman Richard Mills said that “through Asia CEO Awards, the largest business awards in the Asia Pacific Region, the whole country can acknowledge the most accomplished leadership teams and individuals who have demonstrated outstanding successes for their organizations and good will to others.” FINDING PURPOSE IN THE AGE OF PANDEMIC Public Relations Society of the Philippines (PRSP) president, Norman Agatep, said that “solutions that address today’s shifting business mindsets and customer habits are found in companies’ brand purpose, and that what you do to help today will define how people will see you post COVID-19.” Moreover, the head of PRSP, the country’s premier organization for communication and public relations (PR) professionals, advised that as companies implement marketing strategies and CSR, they should remember that first, the baseline response should be to protect and support employees and customers; second, businesses should be the business people need them to be by leaning towards public service and evaluating shifting priorities. “Let us help spur the economy, and we should channel resources to those who can help and see how people will be beyond grateful to companies contributing to the cause,” Agatep added. WHO CAN JOIN? ACA President Rebecca Bustamante said “this is a chance for business people to show how driven they are in leading this country back to employment and prosperity for all Filipinos.” The award is open to corporate and non-corporate organizations with existing CSR programs, with majority of demonstrable results, major new activities or initiatives should have occurred within the current calendar year but may have begun earlier. Entries will be judged according to the following criteria: Leadership Commitment, Sustainability, Workforce Involvement, Relevance and Social Impact.
DepEd, World Vision officially launch Abutin Na10 na gagamitin po ng ating mga guro o ng ating mga mag-aaral o maski po transistor radio na battery-powered.” “Ang isa rin sa mga layunin ng Abutin Na10 ay i-synergize o pagsama-samahin yung mga effort at resources ng ating mga partners. Indeed, Abutin Na10 is a game changer with the way we work together. Because here we can put our resources together instead of spreading ourselves too thinly in reaching the most vulnerable children,” Jetonzo added.
World Vision Development Foundation (WVDF), in partnership with the Department of Education (DepEd), officially introduced the “Abutin Na10 — Para sa Sampung Milyong Mag-aaral, Sampung Piso, Sampung Araw, Sampung Milyong Pilipino” campaign to the public via a virtual launch on Facebook last June 30. Abutin Na10, is an initiative that aims to raise funds to help implement DepEd’s Learning Continuity Plan.
Abutin Na10 will mobilize partners to encourage stakeholders to contribute Php10 for 10 days to be able to implement BELCP interventions. Individual contributions may be small, but WVDF National Director Rommel V. Fuerte stressed that each donation will go a long way. “As we embark on this mission of helping at least 10 million learners, I would like to gain confidence in the truth that there are strength in numbers,” Fuerte said. “We want to highlight partnership and being together for children especially during this time.”
Hosted by World Vision Ambassadors Jasmine CurtisSmith and JJ Dolor, the online launch gave an overview of the significance, objectives and the strategies of the Abutin Na10 campaign. “As we launch this program, we would like to target 10 million Filipinos to donate Php10 every day for 10 days or 100 pesos to the campaign to raise for the reproduction of self-learning materials,” explained DepEd Secretary Leonor Magtolis Briones. “Not all our regions and our islands are connected or have access to the internet or online programs or platforms or smartphones or even television or radio so we are producing self-learning materials.” Sec. Briones also extended her gratitude to World Vision for partnering with DepEd. “Thank you for conceptualizing this project. We hope that we’ll be able to achieve this goal and reach not only the learners in the urban areas, not only the learners in the accessible municipalities and cities but largely those who cannot be reached by the traditional means, those who are left behind, those who are lagging.” ONE FOR CHILDREN Meanwhile, DepEd Undersecretary Tonisito M.C. Umali and World Vision Education Technical Program Manager Geomel Jetonzo emphasized the importance of cooperation among various stakeholders in addressing education, especially during the COVID-19 pandemic. “Ito pong partnership nating ito with World Vision ay talaga pong tayo po ay nagpapasalamat,” USec. Umali said. “Napakahalaga po sa amin dahil ito po ay maaring gamitin para po makatulong sa pagpapalimbag o pagpapaimprenta sa aming tinatawag na self-learning modules. Ang bahagi rin po nito ay puwedeng gamiting pambili ng gadgets, smartphones
CHAMPIONING LONG-TERM SOLUTIONS World Vision Chairperson Chief Justice Reynato S. Puno (ret.) also expressed his support to the Abutin Na10 project, citing how it can ensure long-term solutions to the challenges faced by the education sector in the Philippines. “The vision of Abutin Na10 is also long-term. Through this partnership, it seeks to contribute enduring solutions to the current gaps in education in the country and also to equip learners with 21st century skills,” Chief Justice Puno said. “Let us therefore help this state represented by the Dept. of Education to discharge its constitutional duty to protect and promote the right of all citizens to quality education at all levels and also to take appropriate steps to make such education accessible to all.” “Ang pamunuan po ng World Vision sa Pilipinas ay lubos na nagagalak sa suporta ng bawat organisasyon na inyong kinakatawan,” said WVDF Resource Development Director Jun Godornes. “Umaasa po kami sa ating pagtutulungan upang maitaguyod ang edukasyon sa ating bansa. Ang bawat isa po sa atin dito ay champion ng education, champion ng kabataang Pilipino.”
EMPLOYEE ENGAGEMENT Breaking COVID-19 boundaries through art Cheris Yuen does not believe she is particularly good at art nor does she believe that she is exceptional at design. Even so, the long-time World Vision child sponsor from Hong Kong knows that no matter the level of an artist’s skill, the message and sincerity behind an artwork will resonate with its audience. This was the reason that compelled Cheris to join World Vision’s virtual corporate volunteerism program, an initiative that allows citizens and employees to commit their time and talents to helping vulnerable children even if they are not physically present in the communities they want to serve. In her spare time, Cheris made artworks for World Vision’s public engagement and awareness campaigns in the Philippines, including the 5k campaign challenge, a project aimed to encourage students and their families to take part in the local COVID-19 emergency response, and the Abutin Na10 campaign, a fundraising effort for public school students in partnership with the Philippines’ education department. “The COVID-19 outbreak has kept people apart, where hugging, kissing or handshaking has become a risk. On the contrary, there are people, including risking their lives in the frontline to serve the sick and the underprivileged. What can I do, within my limited skills and knowledge, to contribute to the community?” shared Cheris, who works as the Global Markets Risk Vice President of Bank of America in Hong Kong. BREAKING BOUNDARIES While Cheris is happy to contribute to worthwhile and relevant causes for children, she is also thankful that volunteering has given her additional opportunities to spend time with her son at home. “The idea of virtual volunteering is perfect for me as it overcomes the physical boundary of geographical distance and time zone constraints,” she explained. “As a pleasant surprise, my 12-year-old son, who just started his summer holiday, offered to help colouring and digitalising my artworks.”
“As a child sponsor, World Vision has been my longstanding supporting charity. I truly believe how lives can change by their works in serving the underprivileged,” Cheris added. “We are grateful to have the chance to participate in charities. We strongly believe each of our small-step can make a difference to the world.” World Vision is a child-focused humanitarian organization that partners with like-minded companies and individuals to advance and protect the wellbeing of children. As of June 15, World Vision’s COVID-19 emergency response in the Philippines has reached 5.2 million individuals, including more than 1.2 million children.
PHP 500 for every child
For more information, visit www.worldvision.org.ph DSWD-SB-SP-00093-2020, valid from July 9, 2020 to July 10, 2021; nationwide.
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