World Vision Newsletter for Corporate Partnerships July 2021
MSMEs come together for the World Vision and ComCo SEA’s Cause Marketing for Good As part of their initiative to support MSMEs, global development and advocacy organization World Vision and regional integrated communications agency ComCo Southeast Asia held the Cause Marketing for Good Virtual Conference to give MSMEs the chance to do good for themselves and for others. Different experts from renowned brands and agencies around the country joined the event and shared information, experiences and learnings about cause-related marketing or CRM to help equip MSMEs on how to champion social issues through their marketing efforts. It’s been over a year since COVID-19 struck and people all around the world are still trying to cope. Millions were left jobless as businesses closed down in the middle of the pandemic. In the Philippines, micro, small and medium enterprises or MSMEs were hit especially hard as they try to keep their businesses afloat while facing huge hurdles brought about by economic downturn, quarantine regulations, and the pandemic itself. But even when faced with these challenges, MSMEs from around the country have come together to find ways to give back to vulnerable communities. “We at World Vision together with ComCo Southeast Asia and our esteemed speakers are honored to present this online conference in hopes that it will inspire MSMEs to start or to strengthen their own cause marketing initiatives,” shared World Vision National Director Rommel Fuerte. “Likewise, we thank all our corporate partners throughout the years for working with us in various initiatives that promote children’s wellbeing. As we lift each other this time of pandemic and look after vulnerable families, communities and all children, may God sustain us and be our ultimate source of strength, wisdom and peace.” The online conference included sessions on defining CRM and developing and implementing a CRM campaign by Angela Totanes, marketing manager of Robinsons Supermarket; CRM’s impact on brand image, sales and consumer behavior by David Viray, head of branding and creatives at AirAsia; the results of their study “Cause Marketing & Driving Digital Uplift” by Miko David, president and co-founder of David and Golyat; and how to use e-commerce to forward your cause by Yshana Wong, Lazada Philippines’ strategic partnerships senior associate. There was also a panel on how to create effective CRM campaigns featuring experts and practitioners of the field such as Ferdinand Bondoy, regional integration and chief executive director, partner and co-founder of ComCo Southeast Asia for public relations and Third Domingo, founder and CEO of IdeasXMachina for creative.
67 student ambassador candidates raised funds for the education of Filipino children From May to June, 2021, students from different schools joined this year’s 5K Campaign Challenge. Last year, students were able to raise funds for families who lost their livelihood during the first enhanced community quarantine. This year, World Vision in the Philippiens honor a different set of amazing students inspired by compassion and leadership. Abutin Na10 Campaign is a partnership between World Vision and the Department of Education to ensure that millions of students in the country, especially the poorest and most vulnerable, have access to learning modalities. Focusing on the said campaign, 67 student ambassador candidates across the Philippines showed their bravery and compassion to successfully fundraise in providing gadgets and modules to support many Filipino learners. They proved that no one is ever too young to step out of his or her own comfort zone to raise awareness and advocate the education of children amidst the pandemic. The goal was simply to raise PHP 5,000 that will help 50 children get needed educational resources. World Vision acknowledges its 5K Campaign Challenge 2021 sponsors Promate, Urbanize, and U|Elements for recognizing and celebrating efforts the outstanding youth have made. Together, the students were able to raise PHP 315,000 and support 3,150 children by the end of the challenge.
Top Advocates
FIRST ACHIEVERS
TOP FUNDRAISERS
ARISHA BHATTACHARYA CARINA LU BERNICE LIBERIA
PAIGE CHANG IMMA SANTOS LUISA CARANDANG
KREISHA ASPAREN YASHMIN GARCIA LEANNE GACUSAN
Many learners struggle with their lessons due to the impacts of the pandemic.
Be the reason a child learns and stays in school. DONATE A SCHOOL KIT! DSWD-SB-SP-00093-2020
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Wichelle Cruz
Private Sector Partnerships Manager
wichelle_cruz@wvi.org +63917 511 6640
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