contact:
Brandon Bird: brandon.bird@3d-identity.com
Bob Bangham: bob.bangham@3d-identity. com
https://www.3d-identity.com/home/markets/sports-entertainment/
no boundaries
3d-identity is a leading Experiential Graphic Design (XGD) studio specializing in signage, graphics, and branding programs for sports and entertainment venues, hospitality spaces, and corporate workplaces, campuses. We blend brand storytelling, signage, wayfinding, placemaking, and environmental art to shape immersive, high-impact environments.
Based in Denver, Colorado, 3d-identity is a division of Workplace Elements, a $160 million company delivering end-to-end workplace interior solutions. Backed by Elements’ resources, we’re able to scale our services and meet the demands of diverse, and complex projects.
With more than a decade in operation, a team of 20+ experts, 3d-identity helps Fortune 500 companies, startups, and nonprofits bring their brands to life in the built environment. Our leadership brings over 30 years of experience in XGD, establishing 3d-identity as a leader in design - and purpose-driven brand integration.
we bring to each project:
• A deep understanding of branding in sports and entertainment environments
• Proven expertise in designing cohesive signage, wayfinding and branding integration
• A collaborative, hands-on approach tailored to each client’s vision and goals
what is experience branding?
Experiential Branding is the art of applying brand strategy and storytelling to the built environment, crafting a unique visual identity, personality, and sense of place that elevates visitor experiences and transforms venues into true “destinations.”
Our clients thrive by creating places where people come to have fun, and we specialize in bringing those spaces to life. We activate destinations and events through traditional and interactive signage, graphics, and artwork, seamlessly integrated into the architecture. By blending creativity with strategic insight, we design amenities that reflect each destination’s unique character and charm. Our focus is on creating cohesive, engaging environments that tell a story and inspire a sense of wonder. From wayfinding systems that effortlessly guide visitors to iconic landmarks that become must-see attractions, our work ensures that every detail enhances the overall visitor experience.
brand strategy
• brand messaging + storytelling
• naming + logo design
• visual identity + design standards
master planning
• brand experience planning
• fan experience planning
• sponsorship master planning
• environmental graphics and signage
• wayfinding
• branded amentities and sponsor zones
• exhibits, mobile marketing, and brand events
Identity Signage
Civic Icons
Concourse F&B
Interactive Event Entertainment
Architectural Signage, Wayfinding and Placemaking
Branded Environments
Themed Environments
Activation