contact:
Brandon Bird: brandon.bird@3d-identity.com
Bob Bangham: bob.bangham@3d-identity. com
https://www.3d-identity.com/home/markets/sports-entertainment/
no boundaries
3d-identity is a leading Experiential Graphic Design (XGD) studio specializing in signage, graphics, and branding programs for sports and entertainment venues, hospitality spaces, and corporate workplaces, campuses. We blend brand storytelling, signage, wayfinding, placemaking, and environmental art to shape immersive, high-impact environments.
Based in Denver, Colorado, 3d-identity is a division of Workplace Elements, a $160 million company delivering end-to-end workplace interior solutions. Backed by Elements’ resources, we’re able to scale our services and meet the demands of diverse, and complex projects.
With more than a decade in operation, a team of 20+ experts, 3d-identity helps Fortune 500 companies, startups, and nonprofits bring their brands to life in the built environment. Our leadership brings over 30 years of experience in XGD, establishing 3d-identity as a leader in design - and purpose-driven brand integration.
we bring to each project:
• A deep understanding of branding in sports and entertainment environments
• Proven expertise in designing cohesive signage, wayfinding and branding integration
• A collaborative, hands-on approach tailored to each client’s vision and goals
skillfully diverse
Our team includes storytellers, interior designers, graphic designers, and hands-on project managers. This unique dynamic truly sets us apart, allowing us to approach every project holistically and deploy the right mix of skill sets to build you a truly one-of-a-kind space.
what is experience branding?
Experiential Branding is the art of applying brand strategy and storytelling to the built environment, crafting a unique visual identity, personality, and sense of place that elevates visitor experiences and transforms venues into true “destinations.”
Our clients thrive by creating places where people come to have fun, and we specialize in bringing those spaces to life. We activate destinations and events through traditional and interactive signage, graphics, and artwork, seamlessly integrated into the architecture. By blending creativity with strategic insight, we design amenities that reflect each destination’s unique character and charm. Our focus is on creating cohesive, engaging environments that tell a story and inspire a sense of wonder. From wayfinding systems that effortlessly guide visitors to iconic landmarks that become must-see attractions, our work ensures that every detail enhances the overall visitor experience.
brand strategy
• brand messaging + storytelling
• naming + logo design
• visual identity + design standards
master planning
• brand experience planning
• fan experience planning
• sponsorship master planning
placemaking
• environmental graphics and signage
• wayfinding
• branded amentities and sponsor zones
• exhibits, mobile marketing, and brand events
Retail + Restaurant
Playground
Hospitality + Multifamily
+
Workplace + Amenities
Sports + Entertainment
The 3d-identity team has extensive expertise in creating great fan experiences through storytelling, brand graphics, wayfinding, and sponsored amenities for Sports and Entertainment Venues. We help teams to create dynamic sponsored amenitites that build meaningful connections between fans and the team they love.
Retail + Restaurant
At 3d-identity we work with retailers and restaurateurs to design environments that enhance and amplify brands. We create an emotional connection between retail/restaurants spaces and their target audience. We use storytelling bring theses spaces to life; creating site-specific signage, murals, artwork, digital displays, & visual merchandising.
Hospitality + Multifamily
We create unique identities that resonate with guests & residents. Consistent use of logos, colors, and design elements across signage, wall graphics, and digital displays helps establish a strong brand presence. We integrate storytelling into architecture to create themed environments that reflect a unique attitude, culture, or location, enhancing the guest experience.
Workplace + Amenities
We bring storytelling to workplace projects, by amplifying branding & celebrating culture. Many of these projects focus on firstimpression & lobby experiences, and extend to amenity activation and comprehensive wayfinding systems. We partner with endusers, architects, and developers for TI and corporate campus projects across the country.
corporate workplace
sports + entertainment
case studies
OC VIBE
Anaheim CA
Client: OC Sports & Entertainment
OCVIBE is a 100-acre, $4 billion mixed-use development in Anaheim, California, anchored by a revitalized Honda Center, home of the Anaheim Ducks. The entertainment district will feature a 5,700-seat open-air concert venue, the reimagined Golden Bear rock club, and a two-story culinary destination with 21 chef-driven concepts and six themed bars.
OCVIBE will also include 20 acres of public parks, two 4-acre community gathering spaces, multifamily housing, boutique hotels, and office and retail spaces.
3D-Identity has been assisting OC Sports & Entertainment and Smith Clementi Architects to develop a cohesive placemaking strategy integrating branding, wayfinding, and experiential graphics.
With construction underway. 3D-Identity is refining entitlements and developing signage and wayfinding for key areas, including parking garages, hotels, residential buildings, and transit hubs.
Project Executive: Bob Bangham
Lead Designer: Rowena Macaraeg
Project Manager: Clara Carpenter
• Wayfinding
• Identity Signage
• Entitlements
Viking Legacy Ship: U.S. Bank Stadium
Minneapolis, MN
Client: Minnesota Vikings
3d-identity—then known as RipBang Studios— partnered with Nelson Architects to deliver the Viking Legacy Ship: a sculptural landmark blending history, technology, and fan engagement. Inspired by a Viking longship, the 107-foot installation centers on a curved 2,000 sq.ft. HD video screen as its sail, showcasing live content, team messaging, and game-day energy.
The ship features Viking shields and timeline exhibits heated fountains below the ship create steam in winter, a 13-foot dragon figurehead and a wayfindingintegrated stern. A plaza of 12,000 engraved pavers celebrates fans and local supporters, making it a true community landmark.
• Sculptural Monument
• Water Feature
• Video Wall
• Historical Exhibit Design
Principal and PM: Bob Bangham
Design Director: Rowena Macaraeg
Architect: HKS, NELSON
SHIP // MINNESOTA, MN
Zone, Civic Plaza, Identity Signage, Sponsor Recognition
Amway (KIA) Center
Orlando, FL
Client: Minnesota Vikings
Home of the Orlando Magic, the Amway Center is a multipurpose arena hosting sports and entertainment events.
3DI designed wayfinding and placemaking features around the venue, including public artwork and a Walk of Fame celebrating the adjacent historic Parramore District. The scope also included 19 sponsorship zones featuring clubs, restaurants, retail, concessions, a kids’ play area, and a Magic Hall of Fame. The signage and branding work focused on enhancing fan engagement and creating a cohesive experience that celebrates both the team and the local culture.
Principal and PM: Bob Bangham
Design Director: Rowena Macaraeg
Architect: Populous
• Branding
• Signage
• Amenity Areas
• Sponsor Activation + Integration
AMWAY CENTER // ORLANDO, FL
Magic Fan Shop Experience, Retail Design, Sponsor Integration
AMWAY CENTER // ORLANDO, FL
Fan Zone, Branding, Sponsor Integration
AMWAY CENTER // ORLANDO, FL
Orlando Magic Hall of Fame, Exhibit Design, Marketing
Durham Bulls Athletic Park
Durham NC
Client: Durham Bulls, D3 Development
With the 10,000 seat ballpark renovation already under construction, The Bulls asked us to choreograph the best fan experience in the Minor Leagues.
We used signage, environmental graphics, restaurants, retail and amenities to create an entertaining atmosphere with baseball as a backdrop. We worked with The Durham Bulls, Centerplate, and local developer, D3 Development, to integrate the stadium into Downtown Durham’s pedestrian circulation.
Our approach focused on developing a unique “folk art tobacco barn” aesthetic that reflects regional character and focused on the unbridled fun of Minor League Ball.
Principal: Bob Bangham
Design Director: Rowena Macaraeg
Architect: RND Architects
• Fan Amenity Master Plan
• Branding
• Signage
• Amenity Areas
• Sponsor Activation + Integration
DAP // DURHAM, NC
Branding, Signage, Wayfinding
Amelie Arena
Tampa, FL
Client: Tampa Bay Lightning
Amalie Arena is the home of sports and entertainment in downtown Tampa. The Tampa Bay Lighting asked Bangham and Macareag to create a series of entitlement/ sponsor zones at the four corners of main concourse.
The resulting “PowerPlay Decks” are unique neighborhoods designed to enhance the event experience and provide visibility to corporate partners while reinforcing the Tampa Bay Times Forum and Lightning brands. Each PowerPlay Deck activates the concourse with fan amenities, artwork, photo opportunities, and seating areas with a view to the game.
Principal: Bob Bangham
Design Director: Rowena Macaraeg
Architect: RipBang Studios
• Fan Amenity Master Plan
• Branding
• Signage
• Amenity Areas
• Sponsor Activation + Integration
Cinemacity, UAE
Abu Dhabi
Client: Cinemacity and Atassi Entertaiment
For more than 10 years we have developed the overall brand strategy for this very high end theatre chain based in the United Arab Emirates, as well as its sub brands. In addition we designed the signage, wayfinding and interior environmental graphicis for locations in Abu Dhabi, Dubai, Sharja, and Doha Qatar.
Principal: Bob Bangham
Design Director: Rowena Macaraeg
Architect: Erana Architects
Macaraeg
• Branding
• Signage
• Amenity Areas
• Sponsor Activation + Integration
PBS Kids Backyard
St. Louis, Pittsburgh, Cincinnati
Client: The Mills Corporation, PBS
Working with PBS and The Mills Corporation to helped create the centerpiece of their PBS Kids “beyond broadcast” marketing outreach. Taking their newly created brand characters, “Dot” and “Dash” we designed a physical environment that brought these 2-dimensional characters to life. These “play and learn environments” are designed to communicate PBS’s mission in a way that demonstrates that non-violent, educational, noncommercial television can also be fun! We provided branding, illustration, and graphic design services, as well as custom play equipment design, sculpture, and artwork. The result is a series of play zones that have proven to be big attractions at shopping centers across the country.
Principal: Bob Bangham
Design Director: Rowena Macaraeg
Architect: RipBang Studios
• Branding
• Signage
• Play Equipment
• Sponsor Activation + Integration
PBS Kids Backyard
Phoenix, AZ
Client: The Pheonix Suns
We worked with the Phoenix Suns to create a new sponsored family zone on the upper concourse of the arena. Based on the Suns lovable Mascot, The Gorilla, we created his new featuring all the things a slam dunking Gorilla loves to do.
We assisted the Suns in developing pitch decks for varios sponsors and help Verizon Wireless integrate and activate their brand in the space.
Principal: Bob Bangham
Design Director: Rowena Macaraeg
Architect: RipBang Studios
• Branding
• Signage
• Play Equipment
• Sponsor Activation + Integration
PBS Kids Backyard
Los Angeles
Client: Wasserman/PGA
Working with Wasserman we helped to integrate and activate that Northern Trust brand into all aspects of the PGA’s Northern Trust Open at LA’s Riviera Country Club. Our combination of event design, interior design, graphic design and brand integration was used to create a processional entry experience to the event, as well as multiple hospitality spaces.
Principal: Bob Bangham
Design Director: Rowena Macaraeg
Agency: WAG Management
• Branding
• Signage
• Wayfinding
• Hospitality Zones
• Sponsor Activation + Integration
Scion Mobile Lounges
USA Mobile Marketing Events
Client: Toyota Motors North America
The Scion Mobile Tour was designed to rethink the idea of buying a car. A Scion xB, tC and xD traveled with each customized Airstream lounge where customers can design and purchase their cars directly from the Scion website. Aftermarket accessories are displayed as sculptural art objects enticing buyers to customize their own Scion. We provided full design services including the design of interactive elements, selection of materials and finishes, design of sculptural elements and graphics.
Principal: Bob Bangham
Design Director: Rowena Macaraeg
Architect: RipBang Studios
Macaraeg
• Branding
• Signage
• Amenity Areas
• Sponsor Activation + Integration
Universal Citywalk
Entertainment District
Client: Universal Studios
We teamed with the renowned architecture firm, The Jerde Partnership to create this first-of-itskind, retail dining and entertainment district. Our job was to establish an unmistakable “visual identity” for the project that would set it apart from every other shopping venue in the country. Our approach, was to layer a patina of previous history to each building in attempt to make the complex more authentic, and less the product of a singular time and place. Informed by the history, industry, colors, materials, and signage of the City of Los Angeles.
Principal: Bob Bangham
Design Director: Rowena Macaraeg
Architect: The Jerde Partnership
• Branding
• Placemaking
• Architectural Color Palettes
• Iconic Animated Neon Signage
