#WOCNEXT2021 / WOCNEXT.ORG
About WOCNext ® WOCNext is an experiential event featuring online education, networking, and activities geared towards WOC nurses and other healthcare professionals dedicated to providing expert care to patients with wound, ostomy, and incontinence needs. The educational content at WOCNext revolves around the dissemination of the latest research and evidencebased knowledge of innovative techniques, applications, technologies, and treatments related to wound, ostomy, and continence care issues to positively impact patient outcomes. We’re dedicated to generating awareness of issues influencing patients, families, and care providers across the healthcare continuum. Attendees return to WOCNext each year for diverse knowledge and insights into how to best identify, care for, and overcome some of the most challenging issues facing their patient populations.
About the WOCN ® Society Founded in 1968, the Wound, Ostomy, and Continence Nurses Society™ (WOCN®) is the largest and most recognized professional nursing community dedicated to advancing the practice and delivery of expert healthcare to individuals with wound, ostomy, and continence care needs. Through relevant education, effective advocacy, cutting-edge science, a supportive network, and a patient-centric approach, WOCN is dedicated to enabling professional growth for 5,000+ members and improving patient outcomes.
Our Mission The WOCN Society is a professional community dedicated to advancing the practice and delivery of expert healthcare to individuals with wound, ostomy, and continence care needs. We support our members’ practice through advocacy, education, and research.
Our Vision To be the preferred community for wound, ostomy, and continence advocacy, education, and research, recognized for promoting safe and effective care worldwide.
WOCNEXT 2021 | WOCNEXT.ORG | PAGE 2
New this year! A JOINT WOW EXPERIENCE WITH THE WOCN® SOCIETY AND RELIAS The Wound, Ostomy, and Continence Nurses Society™ (WOCN®) is teaming up with Relias, a global leader in healthcare education, to enhance and provide additional education offerings at WOCNext 2021 to non-WOC specialty healthcare providers interested in skin and wound management. WOCNext 2021 will serve as the annual education event for both the Wound, Ostomy, and Continence Nurse Society™ (WOCN®) and Relias. WOCNext and Wild on Wounds (WOW) event attendees are coming together for one BIG event which will allow you to connect with even more influential healthcare providers that care for patients across the care continuum.
Who Attends WOCNext ? ®
A Look at the Wild on Wounds ( ) Audience
WOCNext is the premier platform for healthcare professionals to make their voices heard and increase interactions with like-minded providers that foster a greater, more of WOCN attendees hold integrated sense of community dedicated an RN or APRN to improved patient care and outcomes. licensure
ONLINE 2,900+ professionals from 10 countries
94%
ONLINE 3,600+ professionals from 20 countries WOCNEXT ATTENDEES BY PRACTICE SETTING*
WOW ATTENDEES BY LICENSE TYPE PT/PTA/OT 4% DO/DPM/MD 6%
LPN/LVN 10%
Outpatient Care 28%
NP/PA/APN 10%
RN 70%
Acute Care 61% Home Care 21% *Some attendees practice in multiple care settings. Total is > 100%.
Educators
10%
WOW ATTENDEES BY PRACTICE SETTING Other 9%
POPULATIONS SERVED BY WOCNEXT ATTENDEES** Acute Care 30%
Adult 91%
Geriatric 71%
Pediatric 31%
Long Term Care/Skilled/ Nursing/Rehab 26%
**Some attendees serve multiple populations. Total is > 100%.
WOCNEXT 2021 | WOCNEXT.ORG | PAGE 3
Clinic/ Outpatient/ Ambulatory 15%
Home Care/ Hospice 20%
Who Exhibits at WOCNext ®? APPAREL AND LIFESTYLE Companies offering nursing apparel, healthcare related products or lifestyle products that support healthcare professionals and their patient populations. ASSOCIATIONS AND PROFESSIONAL SOCIETIES Non-profit organizations that meet the needs of the healthcare community by providing advocacy and public policy, professional development opportunities, research and resources. EDUCATION Schools and/or programs who support higher education and the pathway to becoming a Certified Wound Ostomy Continence Nurse. INDUSTRY Manufacturers and distributors of medical devices, equipment, pharmaceuticals, supplies, technologies and nursing solutions relevant to the field of wound, ostomy, continence and/or foot and nail care.
“
WOCNext got us in touch with WOC nurses that have never heard of us. —Collin Jarvis, Stealth Belt Inc.
PUBLICATIONS Publishers of educational resources for professional development, journals and books related to the fields of wound, ostomy, continence and/or foot and nail care. STAFFING Agencies providing healthcare management and staffing solutions relevant to the nursing community.
Benefits of Exhibiting SALES AND LEAD GENERATING OPPORTUNITIES WITH A CAPTIVE AUDIENCE 85% of all WOCNext attendees evaluate, recommend and/ or initiate the purchase of WOC patient care equipment and supplies. Attendees value their time at WOCNext and use the event as an opportunity to stay up-to-date with the latest industry trends and product developments.
“
This event has created a greater awareness of our company. —William Lorimer, Ostoform Limited
ENHANCED MARKETING OPPORTUNITIES Nothing strengthens brand loyalty like reaching current and prospective customers with your products and services. WOCNext provides the opportunity for ample, dedicated one-on-one time between exhibitors and attendees, making it the perfect venue to reach your target audiences.
TO SECURE YOUR SPACE, CONTACT:
ENVIRONMENTAL SCAN OF THE COMPETITION With up to 100 exhibiting companies, WOCNext is a great opportunity for exhibitors to learn from their competition while staying up-to-date on the latest industry trends, news, product developments and research.
CHRIS BROWN CBROWN@WOCN.ORG 856.642.4401
SHOWCASE NEW PRODUCTS AND SERVICES Launching a new product or service at WOCNext is the perfect way for exhibitors to engage directly with target audiences and maximize their exposure to create an increased brand awareness. CREATE LASTING RELATIONSHIPS WITH ATTENDEES WOCNext attendees engage with exhibitors before, during and after the event through MyConnect, a free community networking platform available online and via the official WOCNext 2021 MyConnect event app.
WOCNEXT 2021 | WOCNEXT.ORG | PAGE 4
OR HEATHER LAGERGREN, CWCMS HLAGERGREN@RELIAS.COM 816.813.3478
Virtual Exhibiting Experience Pricing* JOIN US NOW AND GET TWO COMPLIMENTARY MARKETING STRATEGIES Our Virtual Exhibit Experience includes a Virtual Event E-Booth (two levels available) and a MyConnect listing to connect you before, during and after the event. Corporate Members save $500 on all Booth Packages
ENHANCED VIRTUAL PACKAGE
PREMIUM VIRTUAL PACKAGE
CORPORATE MEMBER: $2,895 NON-MEMBER: $3,395
CORPORATE MEMBER: $4,995 NON-MEMBER: $5,495
PACKAGE FEATURES AND BENEFITS
INCLUDES ENHANCED VIRTUAL PACKAGE FEATURES AND BENEFITS PLUS:
E-BOOTH PLATFORM » Includes customized listing with banner » Description with embedded video capabilities » Downloadable resources
E-BOOTH PLATFORM » Virtual showcase Zoom (Zoom room up to 100 participants)
» Contacts
» E-Booth 1:1 booking system utilizing Zoom rooms
» Live chat
MYCONNECT Upgrade Level provides 300 FREE email messages plus 150 FREE appointment requests during 90 days of pre-registered attendee engagement (April 16 through July 16), complimenting your E-Booth presence.
» Reporting – attendees who visited your E-Booth, resource download stats and chat logs MYCONNECT MyConnect works as an add-on your E-Booth, providing valuable demographic attendee information to supplement your marketing efforts. » 150 FREE email messages, plus 75 FREE appointment requests during 90 days of pre-registered attendee engagement (April 16 through July 16). » MyConnect 2020 prices guaranteed (more emails, banner ads, logos over booths, top of exhibitor list, extra videos) » Group buzz notifications to drive attendees to the Virtual Exhibit Hall ADDITIONAL PROMOTION » Attendees who opted in » Resource downloads and statistics » Post-event date file
» One 125x125 pixel E-Newsletter Advertisement – a choice of the WOCNext News or WOCNow in 2021 » Highlight these exhibitors on conference website » One complimentary Facebook post (boosting available for an additional fee) TO LEARN MORE ABOUT VIRTUAL EXHIBITING OPPORTUNITIES CONTACT:
» Listing views » Chat logs
ADDITIONAL PROMOTION » E-Blast recognition of these exhibitors – before, during, and after the event
CHRIS BROWN CBROWN@WOCN.ORG | 856.642.4401 OR HEATHER LAGERGREN, CWCMS HLAGERGREN@RELIAS.COM | 816.813.3478
*To improve engagement, features are subject to change in the future. WOCNEXT 2021 | WOCNEXT.ORG | PAGE 5
What is MyConnect? MyConnect is a free, online networking service which provides tools for exhibitors to attract prospects to their booths, products and services, increasing connections before, during and after this event. MyConnect works as an add-on your E-Booth, providing valuable demographic attendee information to supplement your marketing efforts Upgrade to 300 FREE email messages plus 150 FREE appointment requests during 90 days of pre-registered attendee engagement (April 16 through July 16) ATTENDEES USE MYCONNECT TO: • Organize their Event Experience • Access the Exhibit Hall Floor Plan • Viewing the session schedule • Find Product Information • Connect with exhibitors
TENTATIVE EXHIBIT HALL SCHEDULE
Thursday, June 24 | 3:45 pm - 5:45 pm ET Friday, June 25 | 2:00 pm - 4:30 pm ET Saturday, June 26 | 11:30 am - 2:00 pm ET
EXHIBITORS USE MYCONNECT TO: •S earch the Attendee List •A ccess Online Attendee Leads •S end Emails to Attendees chedule One-on-One Appointments •S with Attendees •F eature Product Images, Videos, Press Releases and Show Specials
ALL ON A COMFORTABLE PLATFORM WITH NEW ENHANCEMENTS Please note that the WOCNext event will take place on the same platform as WOCNext 2020 Reimagined, however after the event, both exhibitors and attendees requested changes including increasing engagement, functionality and networking options. Therefore, we are working closely with the provider on some very exciting enhancements. Since this program is all custom-driven, having patience with us to deliver the best possible experience is appreciated.
WOCNEXT 2021 | WOCNEXT.ORG | PAGE 6
MyConnect Options & Enhancments ENHANCED eBOOTH LISTING OPTIONS
BASIC (INCLUDED); SILVER LISTING ($99); PLATINUM LISTING ($149) ITEM
BASIC
SILVER
PLATINUM
1,000 Characters
1,500 Characters
2,500 Characters
PRODUCT CATEGORIES Select product categories that align with your company’s products & services.
5
8
10
PRODUCTS Display detailed product descriptions along with full color images.
1
2
6
PRESS RELEASES Highlight what’s happening at your company.
1
2
6
EVENT SPECIALS Spotlight special discounts, giveaways & sweepstakes available in your booth.
1
2
6
ATTENDEE DIRECT CONNECT Send emails directly to attendees you would like to connect with.
25
75
125
APPOINTMENT REQUESTS Send appointment requests to meet with attendees one-on-one at the event.
10
30
60
BRANDS Let attendees and prospective buyers see your available brands.
150
200
600
—
—
X
EBOOTH PROFILE Add relevant company information.
COMPANY PRODUCT OR LOGO Display your logo on the event map and your eBooth profile.
ADDITIONAL MYCONNECT ENHANCEMENTS ITEM
PRICE
FEATURED EXHIBITOR Your Company Name is displayed at the top of the list of exhibitors
$750
BANNER ADVERTISEMENT ON THE INTERACTIVE EXHIBIT / POSTER HALL MAP (205x60 pixel, random rotation, .jpg or .gif)
$750
COMPANY OR PRODUCT LOGO ON THE INTERACTIVE EXHIBIT / POSTER HALL MAP (250x120 pixel and 30 KB, .gif, .jpg or .png)
$500
100 ADDITIONAL E-MAIL MESSAGES TO PRE-REGISTERED ATTENDEES
$199
50 ADDITIONAL APPOINTMENTS
$125
FULL-MOTION VIDEO Full-motion video to include in your eBooth promotion and attendee galleries. Formats supported include AVI, MOV, WMV, MP4, MPEG, and FLV. The maximum size for the video is 320 x 240 pixels and no larger than 75 MB
$350 each
WOCNEXT 2021 | WOCNEXT.ORG | PAGE 7
Additional Advertising Opportunities WOCNEXT NEWS Published every two weeks, starting November 2020, on the 2nd and 4th Thursday of each month through the WOCNext 2021 event. Distributed to more than 9,000. The digital ad file (.jpg or .png) and payment in full is due one week prior to publication. Inquire about Pre-Conference News and Post-Conference News options. Rates are net, noncommissionable. SEE A SAMPLE OF THE WOCNEXT NEWS E-NEWSLETTER THREE CHOICES: SUPPORTER SPOTLIGHT 100-word promotional text and web link to promote your booth, incentives and booth activities. Corporate Member: $1,375 Non-Member: $1,775 EXCLUSIVE “LEADERBOARD” ADVERTISEMENT » 600x100 pixel Corporate member: $1,475 Non-member: $1,825 “SQUARE” ADVERTISEMENT » 125x125 pixel Corporate Member: $950
WOCNEXT PROGRAM ADVERTISING This promotion features session details and an exclusive exhibitor directory. OPTIONS INCLUDE FULL OR HALF PAGES, FOUR COLOR OR BLACK & WHITE. Preferred positioning available. Contact Chris Brown for additional information and pricing! Rates below are for four-color, net, non-commissionable.
ADVERTISING RESERVATIONS DUE BY APRIL 5, 2021 AD FILES & PAYMENTS DUE BY APRIL 12, 2021.
FULL PAGE ADVERTISEMENT Corporate Member: $2,500 | Non-Member: $2,700 HALF-PAGE ADVERTISEMENT Corporate Member: $1,300 | Non-Member: $1,700 ONE-THIRD PAGE ADVERTISEMENT (VERTICAL) Corporate Member: $775 | Non-Member: $1,175 INSIDE FRONT COVER (C2) Corporate Member: $3,500 | Non-member: $3,700 INSIDE BACK COVER (C3) Corporate Member: $3,300 | Non-Member: $3,700 BACK COVER (C4) Corporate Member: $4,800 | Non-Member: $5,200 FILE REQUIREMENTS Click here for advertising file requirements and specs.
Non-member: $1,350
TO SECURE YOUR ADVERTISING SPACE, CONTACT CHRIS BROWN AT CBROWN@WOCN.ORG OR 856.642.4401 TODAY!
WOCNEXT 2021 | WOCNEXT.ORG | PAGE 8
DISCOUNTS UP TO 30% FOR CORPORATE MEMBERS!
Event Support and Marketing Opportunities SYMPOSIA SESSIONS
INNOVATION HUB
A 75-minute educational session to be held throughout our WOCNext 2021 program*. These sessions include the following elements:
Showcase your product or service with a 30-minute Non-CE presentation. Your presentation could include an infomercial, panel discussion or research update. All Live and On Demand sessions will live in our NEW “Innovation Hub” section of the virtual platform. All presentations must be approved by WOCNext staff prior to the event.
»E xperienced WOCNext event Moderator to facilitate session and live Q&A »P olling within the session »A ll sessions will be recorded and available on-demand for attendee viewing post event »A bility to play a 30-90 second video at the start of session » List of all contact information for those that attended your session » Special marketing of all Symposia sessions via WOCNext emails and social media
These sessions include the following elements: » List of all contact information for those that attended your session » Special marketing of all Innovation Hub sessions via WOCNext emails and social media » Included in promotion on the conference website, mobile app and virtual event platform
» Included in the main program schedule on the conference website, mobile app and virtual event platform
CE SYMPOSIUM
NON-CE SYMPOSIUM
$35,000
Educational presentation to be created, managed and executed by the WOCNext National Conference Planning Committee and awarded continuing education credits.
$25,000
Educational presentation to be created, managed and executed by the supporting company and produced on our virtual event platform.
NEW OPTIONS AVAILABLE!
LIVE
ON DEMAND
$7,500
Live produced presentation including an experienced WOCNext event moderator (optional) to facilitate the presentation and Q&A as well as audience polling. Live presentations are included as part of the event Program schedule. Presentation is recorded and placed on demand for attendee viewing post event.
$4,000
Pre-recorded presentation produced by you or our partners, featured in our dedicated “Innovation Hub” section of the virtual event platform. Available on demand for attendee viewing during and after the live event.
*Exact dates and times still being determined, limited availability
ADDITIONAL SUPPORT OPPORTUNITIES AND IDEAS » E-MAIL MESSAGES
»S OCIAL MEDIA PACKAGES
» VIRTUAL COFFEE BREAK
» VIRTUAL EVENT TOTE BAG
»V IRTUAL TOTEBAG INSERT
» INNOVATION HUB
» NETWORKING RECEPTION
»V IRTUAL SNACK PACK
» WOCNEXT DAILY E-NEWSLETTER
» MYCONNECT APP
»P RE-SESSION COMMERCIAL
» VIRTUAL RELAXATION BREAKS
TO SECURE ONE OR MORE OF THESE OPPORTUNITIES, OR TO COLLABORATE TO CUSTOMIZE AN OPPORTUNITY THAT FITS YOUR NEEDS, CONTACT BROOKE PASSY AT BPASSY@WOCN.ORG OR 856.380.6815. WOCNEXT 2021 | WOCNEXT.ORG | PAGE 9
CONTACT US CHRIS BROWN DIRECTOR OF EXHIBITS & ADVERTISING CBROWN@WOCN.ORG 856.642.4401 HEATHER LAGERGREN, CWCMS NATIONAL CLIENT EXECUTIVE HLAGERGREN@RELIAS.COM 816.813.3478 BROOKE PASSY, CMP, DES SENIOR MEETING MANAGER BPASSY@WOCN.ORG 856.380.6815
#WOCNEXT2021 WOCNEXT.ORG