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WINTER ISSUE 2012 VOL. 44, NO. 3


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Contents ­Editor

James Papp

Associate Editors

Seth Vruggink Jeff Smith Aric Smith Larrisa Bishop

President’s Message...................................................................................................... 2 Editor’s Thoughts.........................................................................................................  3

Advertising Editor Elaine Fleming Executive Secretary WMDDS 511-F Waters Building Grand Rapids, MI 49503 (616) 234-5605

2012 Silent Bell Recipient: Dr. Paul Korte.................................................................. 4

West Michigan District Dental Society Executive Board 2011-2012 President Larissa Bishop President-Elect Tyler Wolf Vice President Margaret Gingrich Secretary-Treasurer Kathleen Ellsworth Editor James Papp Immediate Past Seth Vruggink President Directors Samuel Bander Steve Conlon Leonard Bartoszewicz Area Representatives Kent County Norman Wilhelmsen Ionia-Montcalm Kirkwood Faber County Mecosta County Doug Killian Ottawa County Meredith Smedley

In Memoriam: Maureen M. Munger..........................................................................13

MDA IV District Trustees

Brian Cilla Colette Smiley

Advertiser Index............................................................................................................31

Big Rapids Dental Study Club Officers President Erick Perroud Vice President Christa Stern Secretary Christa Stern Treasurer Erick Perroud

Member Spotlight.........................................................................................................32

Holland-Zeeland Dental Society Officers President Meredith Smedley Treasurer Robert Ankerman Secretary Immediate Past President Ionia-Montcalm Dental Study Club Officers President Treasurer Kirkwood Faber Kent County Dental Society Officers President Lathe Miller Vice President Norman Wilhelmsen Secretary Michael Palaszek Treasurer Kathryn Swan West Michigan Dental Foundation Officers President Devin Norman Vice President John Marshall Secretary Carol Klein Treasurer Joe VanLaan The Bulletin of the West Michigan Dental Society is published six times a year (the directory issue, fall issue, holiday issue, winter issue, spring issue, and summer issue). The opinions expressed in The Bulletin are not necessarily the opinions of the West Michigan District Dental Society. Contributions to The Bulletin are welcome and should be addressed to The Bulletin Editor, 4880 Cascade Road SE, Ste. B, Grand Rapids, MI 49546. Requests for purchase of advertising space should be directed to the Advertising Editor, Elaine Fleming, (616) 234-5605. The deadline is the 1st of the month prior to publication. © 2011-2012 West Michigan District Dental Society Bulletin

WMDDS Holiday Event Highlights............................................................................ 8 Trustee Report..............................................................................................................10

Managing the Peaks and Valleys of a Practice’s Cash Flow.......................................14 Improving Cash Flow in your Dental Practice...........................................................19 2011 Life Members Honored.......................................................................................20 Rock Your Smile for National Children’s Dental Health Month..............................26 Technically Speaking....................................................................................................28 Classified Ads................................................................................................................30

About the Cover 2012 Silent Bell Recipient, Dr. Paul Korte. Photo courtesy of Adam Bird Photographer.

Mission Statement The Bulletin is the newsletter of the WMDDS and its mission is to inform the membership of upcoming and recent events, state & local issues related to dentistry, and as a forum for its officers, representatives, and members to discuss appropriate topics of interest to the membership. Communication & Advertising Policy The Bulletin will publish submitted articles from members and others that relate to the practice of dentistry, small business, social, or political issues affecting dentists, or other subjects of interest to the membership. All published items are subject to space restrictions and the community standards of the WMDDS. The editors reserve the right to reject any article or advertisement deemed ­inappropriate and to edit submissions as they see fit. Submission & Publication Policy: Articles and advertisements must be submitted no later than the 1st of the month preceding ­publication date. The Bulletin has six publications: the directory issue, fall issue, holiday issue, winter issue, spring issue, and summer issue. Direct submissions or ­correspondences to: Dr. James C. Papp • 4880 Cascade Road SE, Suite B • Grand Rapids, MI 49546 Phone: 616.940.9872 FAX 616.940.2854 • Email: Include “Newsletter” in the subject line




Show Your Appreciation By Dr. Larissa Bishop, WMDDS President


he holidays are behind us, and we are ready at WMDDS to embark on a new and exciting year in 2012. We have been busy planning continuing education classes for the membership into the spring of 2013, working with the New Dentist Forum on setting up their upcoming meetings, and planning training sessions for our Peer Review Ethics and Standard of Care committees. Many of our committees have begun reporting back to the Board with their respective ideas and positions, and we look forward to sharing them with the membership in the future. One of the exciting things that West Michigan District Dental Society supports is National Children’s Dental Health Month during the month of February. Through WMDDS public relations funding and a grant from West Michigan Dental Foundation, the “Tooth Time Task Force” brings a fun-filled and educational program to the Grand Rapids Children’s Museum on Thursday evening, February 3, and all day Friday, February 4. In addition, Open Wide, an interactive dental exhibit, will be on display throughout the entire month. You are able to look at their calendar at to find out more information on these fantastic children’s events. This year’s Holiday Dinner and Awards Night was held December 15th at Cascade Country Club, and was very well-attended. Dr. Paul Korte was the 2012 Silent Bell recipient, and there were ten MDA/ADA life members that were recognized that evening. It was a wonderful evening where we were able to socialize and catch up on life outside of the office and renew friendships. I look forward to seeing this and many other social events, such as the West Michigan Dental Foundation and New Dentist Forum golf outings, continue in their growth among the membership.


Appreciation is something that is often not mentioned enough to those who deserve to hear it. Yet, sometimes all we need is a little appreciation to get us through the day, or even the year. As I sit and think about the number of people that I need to include in this, I remember something I read that was written by Sam Walton: “Appreciate everything your associates do for the business. Nothing else can quite substitute for a few well-chosen, well-timed, sincere words of praise. They’re absolutely free and worth a fortune.” Sometimes I need to stop myself in the busyness of life to remember to say “Thank You” to those that I sometimes take for granted, the assistant and front office staff that stays late for the patient that I ran over for, the associate/fellow dentist that covers for me, my husband, and our executive secretary. This is my list that I need to remember to thank, and I am sure that we all have one. As we get busy with the year, remember to take time to say “thank you” to those who go out of their way for us. Finally, as the president of a Society that has a wonderful group of dentists who are willing to help out when asked, I want to say “THANK YOU” for all that you do, from renewing your membership, serving on committees past and present, and attending events.

2013 Silent Bell Submissions The WMDDS Distinguished Service Award Committee will soon be meeting to consider a recipient for the 2013 Silent Bell award. This is the highest recognition awarded by the WMDDS and it is given to a WMDDS member dentist who has made outstanding contributions to his/her profession and community. If you have a WMDDS member whose name you would like to submit for consideration, please submit the name to Elaine Fleming at the WMDDS office by either sending a letter to West Michigan District Dental Society, 161 Ottawa Avenue NW, Suite 511-F, Grand Rapids, MI 49503, or by email to



Keep Your Eye on the Ball: Evidence-Based Dentistry By Dr. James C. Papp, WMDDS Editor How would the phrase “keep your eye on the ball” relate to dentistry? Seems strange at first, but, in my mind it translates into our daily practice as evidence-based dentistry. Evidencebased dentistry is the integration and interpretation of the available current research evidence combined with personal experiences. It allows us to make decisions to improve our clinical practice and better treat our patients based on sound clinical research. Don’t get me wrong, this is no easy task.  Plenty of distractions are hitting us on a daily basis, from a variety of vendors, and even well-respected clinicians urging us that this is the next best thing to hit the planet for eep your eye on the ball.” One way or another, the treatment of our patients. New products/techniques many of us have heard or experienced this can be very interesting and tempting, but with limited or phrase first hand. Typically sports related, little evidence to support its use. Tempting us to take our but it has also been used in other context. So, what does eye off the ball, the ball being daily keeping your eye on the ball really dental practice founded on wellmean? From a sports perspective, I documented long-term research, eviwill attempt to answer this by brushAs dental professionals, dence-based dentistry. Changing the ing the dust off of old memories way you treat your patients or using from long ago as a wide receiver in a we are expected to a product without firm long-term division III college. Keeping your eye (usually five years or more of qualon the ball relates to focus. Focusing intelligently sift through ity research) benefits, or a colleague on the task at hand, catching the saying it doesn’t work despite solid football. Relying on your training, everything pushed our research support, does not fall in technique, and attention to detail line with evidence-based dentistry. to achieve a higher goal in mind, way to reach the greater Again, not always an easy task to keep advancing the football for the our eye on the ball (evidence-based team. Blocking out distractions, such good, providing sound, dentistry). But we are dental profesas a defensive back weighing in at sionals, similarities to a specialized 200+ pounds with blazing speed evidence-based dentistry position as a wide receiver, and we heading right toward you with all are expected to focus on the task intentions to “disrupt” your goal. to treat our patient the at hand and block out all distracSacrifice for the greater good, catchtions. As dental professionals, we are ing and advancing the football for the best way we can. expected to intelligently sift through team. I can personally attest to this as everything pushed our way to reach a split-end wide receiver, which the the greater good, providing sound, evidence-based offensive plays typically had me running routes in the middle dentistry to treat our patient the best way we can. portion of the defense to catch the football. And if you are not For a comprehensive look at evidence-based dentistry and familiar with defensive setups, the defensive players generally a practical resource for scientific evidence related to dentistry, get bigger as you move toward the middle. Sacrifice was not visit the ADA Center For Evidence-Based Dentistry, http:// easy, but in an odd sense it felt good because it was for the greater good, advancing the team to achieve a higher goal, score points.





2012 Silent Bell Recipient: Dr. Paul Korte Submitted by Dr. Marilyn Stolberg


ccording to Paul Korte, he has lived a blessed life. He was blessed with a sound family foundation, a strong faith, a wonderful wife, children and grandchildren, and a profession that he loves. Dr. Korte is a transplant to the West Michigan area. His family lived in Detroit, with his father working for General Motors and his mother a social worker. The family transferred to Grand Rapids when Paul was in fourth grade. The initial move from Detroit was traumatic, because life had been so comfortable there, but the family quickly learned to love Grand Rapids. Paul describes being part of a great family unit. Early fond memories are family dinners with his five siblings, two brothers and three sisters. Paul was the fourth oldest. Vacations were memorable, especially the train trips from Detroit to Burlington, Vermont to visit his grandmother. Paul has been involved with sports most of his life. He was in Little League both in Detroit and Grand Rapids. High school sports included basketball, football and golf. His athletic skills won him a full ride football scholarship to University of Detroit. While there, he coached club football and was a resident advisor after the school dropped their football program. Getting to the dental profession was not a direct route. According to Paul, “What the good Lord has in mind is not necessarily what we think is the best idea.” Even as a young person, Paul had wanted to be a physician, but was not accepted into medical school. Father Albright, one of his biology teachers and a mentor at University of Detroit, suggested that he consider dental school. An interview was set up with the Dean of the dental school, who said, “If Father Albright said that you are OK, then you are in!” Though dentistry was not his first choice, it turned out to be the right choice. His hand skills were very suitable for dentistry, and the camara-


derie with his classmates was wonderful. Mentors and role models in dental school were Father Albright and Pauline Woods, both biology teachers, and Dr. Bob Steinman, who taught physiology. Dental school had many highs and lows. Paul recalls the worst day in dental school was the day he was called from class to be informed that his father had died. The best day was the day he met Patty. Patty Byrne was also a resident advisor at the University of Detroit. Patty was the youngest of seven children, who had grown up on a farm in Ohio. She milked cows, drove a tractor, and was involved in 4-H. One year, she was the County Dairy Princess. Because four of her sisters were nurses, she decided she wanted to do something different, and studied secondary education at the University of Detroit. Paul and Patty married in 1970 during his junior year in dental school, and she was by then teaching English at East Detroit High School. After graduating from dental school and a year’s internship at Rochester General Hospital in New York, Paul was invited to join the practice of Dr. Donald Cole. After six years, he left that practice to return to University of Detroit for specialty training in endodontics. He returned to Grand Rapids in 1980, starting his endodontic practice in a new building in Grandville. He and Dr. Michael Gallagher were partners from 1986 until Mike’s death. He then partnered with Dr. Brian Licari. Paul recently retired from practice. Paul and Patty have been blessed with six children and fifteen grandchildren. Their first, Kathryn Marie (Al) Puglessi lives in Grand Rapids with their four children; Nichole Anne (Zos) Alivia live in Hawthorne Woods, Illinois with their five children; Anne Patrice (David) Sassano live in San Francisco with their three children; Daniel Paul and his wife Amy have two children and reside in Cleveland. Matthew Joseph and his WEST MICHIGAN DISTRICT DENTAL SOCIETY | WINTER ISSUE 2012


wife, Liz, have one child and live in Milwaukee; and Thomas Anthony, who also resides in Milwaukee. Kathryn, Nicole, Daniel, and Matthew graduated from Marquette University, Anne graduated from St. Mary’s, and Thomas graduated from Hillsdale College. The children’s career choices are varied, including speech pathology, communications, civil engineering, medical sales, and professional football and coaching. Their youngest, Thomas, started dental school at Marquette University this fall. The Korte family values emphasize faith and church involvement, which repeats what both Paul and Patty had experienced while they were growing up. They believe that the church connection keeps the family together. The Korte children attended Catholic schools, and the entire family has been involved with church activities. Paul coached elementary school sports for 18 years, was the school board president, and is currently the co-chair of Education Foundation Development at St. Paul the Apostle School. At St. Paul the Apostle Church, he was a leader for the Adult Bible Study RENEW for fifteen years, chairman of the Thanksgiving Drive, was chair of the church building committee, a member of the Haiti committee, has been involved with their food pantry, and is the current Parish Council president. Paul and Patty were on St. Paul’s Marriage Preparation Team for many years. Family activities revolved around church and sports. The Korte children all participated in sports during school. The boys were on travel hockey teams, and the girls played softball and volleyball. There are also fond memories of family vacations at a cottage on Lake Michigan and other locations. Paul participated in a medical mission trip to Honduras through the Christian Medical Society. The twelve dentists on the trip traveled in groups to various villages to provide much needed dental care. The experience was a good reminder of how good his life was, and how cruel poverty really is. With retirement on the horizon, Paul and Patty’s plans include traveling and visiting their children and grandchildren. He will also continue the “Brothers Trip” tradition. For the last 15 years, Paul, two of his brothers, and two of his brothers-in-law take a five-day trip to one of the major capitals in Europe. These well-planned trips take in the historic WEST MICHIGAN DISTRICT DENTAL SOCIETY | WINTER ISSUE 2012

highlights and gastronomic delights of the area. And, perhaps there will be another big family trip like Patty’s 60th birthday party in Ireland with their children and their spouses. When asked if he had any regrets, he indicated that he wished that his father had lived longer. That is why he treasures his time with his children and grandchildren so much. Paul believes that the gift of a strong faith with a strong prayer life is the basis for everything. It is important in making decisions on how business should be conducted, and how a marriage and family run. The more faith-filled your prayer life, the more guided you are. A strong faith and a strong marriage go hand in hand. While Paul may describe himself as having a blessed life, this life did not happen without his hard work and commitment to his faith, his family, his profession, and his community. Congratulations to Dr. Paul Korte, the 2012 West Michigan District Dental Society’s Silent Bell Recipient.



Paul F. Korte, DDS Curriculum Vitae Business Address (Retired) 4050 Del-Mar Dr. SW Grandville, Michigan 49418 (616) 531-0780 (616) 450-2641

Education 1964 – Graduate Catholic Central High School 1968 – Graduate University of Detroit – BS Degree Cum Laude 1972 – Graduate University of Detroit Dental School, Magna Cum Laude 1972-73 – Dental Intern – Rochester General Hospital, Rochester, NY 1980 – Specialty Degree in Endodontics, University of Detroit 1985 – Diplomate Status, American Board of Endodontics

Home Address 1810 Ridgemoor SE Grand Rapids, Michigan 49506 (616) 949-3516

Business Experience 1973-78 – General Practice with Dr. Donald Cole 1986-2004 – Endodontic Practice with Dr. Michael Gallagher 2005 – Endodontic Practice with Dr. Brian Licari 2009 – Retired




Professional Memberships American Association of Endodontics American Board of Endodontics West Michigan District Dental Society Kent County Dental Society, Past President Michigan Dental Association Personal Married to Patty Korte since 1970 Father of six children Grandfather of fifteen Dental Organizations President and Chairs of the Kent County Dental Society, 1982-1985 Director, West Michigan District Dental Society, 1994-98 Delegate to MDA House of Representative, 1986-88 and 1994-98 Community United Way Dental Chairman, 1987 Lab Instructor in GRCC Dental Hygiene Program, 1974-78 Volunteer, Baxter Clinic, 1996-98 Volunteer, Clinica Santa Maria, 1998-2003 Volunteer, Cherry Street Center, 1993-96 Volunteer Sheldon Clinic, 1974-78 Adult Dental Services Program Mission trip to Honduras with Christian Medical Society, 2 weeks, 1989 Church Involvement Chairman of St. Paul the Apostle Building Committee for New Church, 1991-92 Elementary School Football Coach, 20 years School Board President, St. Paul the Apostle School, 1984-86 Leader, Adult Bible Study RENEW Group, 15 years St. Paul’s Marriage Preparation Team, 1995-2001 St. Paul’s Food Pantry, 1995-2005 Co-chairperson, St. Paul’s Education Foundation Development, Present Parish Council President, St. Paul the Apostle Parish, 2003-Present Funeral Choir at St. Paul’s Church Honors Blue Key National Jesuit Honor Society, 1968 Omicron Kappa Upsilon Honor Society, 1972 Alpha Sigma Nu Honor Society, 1971


Silent Bell Past Recipients Otto Lee Ricker, D.D.S., M.S. Willard B. Ver Meulen, D.D.S. Clifford T. Nelson, D.D.S. William M. Creason, D.D.S. Vernor H. Eman, D.D.S., M.S. Julius Franks, Jr., D.D.S. Henry L. Homan, D.D.S. Ray E. Stevens, Jr., D.D.S. Orren A. Bolt, D.D.S. Robert F. Streelman, D.D.S. Gerald L. Vander Wall, D.D.S., M.S. David H. Seibold, D.D.S. Donald G. Hallas, D.D.S. Robert E. Reagan, D.D.S. John R. Cook, D.D.S. Eugene L. Bonofiglo, D.D.S. Lawrence R. Marcotte, D.D.S., M.S. Laurence J. Jensen, D.D.S. Harry H. Luton, D.D.S., M.S. Robert W. Browne, D.D.S., M.S. Harold O. Steele II, D.D.S. Lawrence J. Manning, D.D.S., M.S. Arnold Baker, D.D.S., M.S. Robert D. Mitus, Jr., D.D.S. Robert W. Klinesteker, D.D.S. Timothy H. Gietzen, D.D.S. James L. Wieland, D.D.S. Charles R. Caldwell, D.D.S., M.S. Henry J. Milanowski, D.D.S. John J. Stepanovich, D.D.S. Lonny E. Zietz, D.D.S., M.S. Michael H. (Reggie) VanderVeen, D.D.S. William A. Avery, D.D.S. William F. Rocker, D.D.S. Robert F. O’Brien, D.D.S. Marilyn J. Stolberg, D.D.S. John D. Bouws, D.D.S.

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WMDDS Holiday Event Highlights Photos by Adam Bird Photographer






MDA Board of Trustees December Meeting By Dr. Brian Cilla, MDA Trustee


hope that the New Year has started well for everyone. As I write this report, Michigan has once again become a winter wonderland. The MDA Board of Trustees held a meeting in early December. This is a synopsis of the most pertinent items that were topics of discussion.

Mission of Mercy It was resolved, that the Michigan Dental Association should host an America’s Dentist Care Foundation Mission of Mercy (MOM) Project. A Mission of Mercy work group will be formed to determine the date, location, logistics and costs associated with a MOM event. President Verhagen has appointed Dr. Steve Harris as chair of the organizational committee. Dr. Verhagen will serve as vice chair of the work group. Lani Becker, associate Executive Director for the Wisconsin Dental Association (WDA), provided the Board with her experience with the Mission of Mercy project in Wisconsin. She provided the Board with Wisconsin’s model of the MOM program: All of the funding for the project flows through the WDA Foundation. Staff time is provided by the WDA, and not the Foundation. The Foundation is given public acknowledgement and the Association receives the publicity (legislatively, public, members). Corporate sponsors such as Delta Dental, Walmart, Pepsi, and Coca-Cola have contributed to the program in the past. The WDA has held three successful events, and a fourth will be held in June 2012. Each event has been held at a different location. Moving it around the state assists with calling attention to the local dental access issues and avoids a situation where the event becomes a “dental home.” 10

A successful MOM event focuses on: • Providing free access to critical dental care. A high priority is placed on patients suffering from dental infections or pain. • Raising public awareness for the difficulty that adults and children, with limited financial resources, have in accessing critical dental care. • Challenging patients, policymakers and dental professionals to work together to reduce dental disease and improve the oral health of residents, including those who have been promised care by the state. Trustees were asked to e-mail names of any interested local MDA members to Drs. Harris or Verhagen. It would be nice to see that West Michigan is well represented at this event. Those who would like to be involved should get in touch with either Dr. Colette Smiley or myself. 2012 MDA Awards Annually, the MDA provides a variety of awards as a way of acknowledging those who have made positive contributions to the community-at-large or our profession. In 2012, MDA Public Service Awards will be presented to Dr. Scott Hodges of WMDDS, and Infinity Dental Partners (Drs. Charles Keever, Elias Achey, Jared Van Ittersum, Paul Voss et al…) of MDDS. Additionally, a New Dentist Leadership Award will be presented to Dr. Seth Vruggink, Immediate Past President of WMDDS. These recipients deserve our congratulations. MDA Public Education Campaign The Board was provided with a presentation, by SMZ, on the newest public education campaign. This, in turn, will be presented to the 2012 MDA HOD for review and approval. A recommendation for continuation of the current special assessment, to be levied for each of the next three years, will be forwarded to the 2012 HOD. MDA Insurance & Financial Group (MDAIFG) Craig Start, president of MDAIFG, provided the Board with a report on current activities, which included the following: • There are multiple benefits with the endorsement of Frankenmuth Insurance. The change from Michigan Millers to Frankenmuth Insurance will be seamless for MDA members. WEST MICHIGAN DISTRICT DENTAL SOCIETY | WINTER ISSUE 2012


• Professional Protector Plan (PPP) won the Administrator of the Year Award, which is based on new business growth and retention. • The Auto/Homeowners program has reached a milestone of over one million dollars in premiums this year. • The Amalgam Separator Program is nearing an end. Once the grant monies have been disbursed, the program will cease. MDAIFG will attempt to seek more grant money; however, there is no guarantee that this can or will happen. • MDAIFG diligently continues to work to find a niche in the future of health insurance. The effect of health insurance exchanges is an unknown at the present time. • On January 1, 2012, the Health Claims Tax became effective. This is a new .75% tax on all Michigan health insurance claims (medical, dental, vision). While the tax is on claims, the state has structured it in such a way that the insurance companies are responsible for collecting and reporting. Additionally, they are able to push the cost to the insured. MDA Endorsements It was resolved, that the Michigan Dental Association will endorse the On Track Business Intelligence System offered by Mercer Advisors. This endorsement is subject to a mutually acceptable agreement. MDA Miscellaneous News • The MDA will allocate up to $22,000 for improvement to the Association’s management software system. • Electronic voting will be instituted at the 2012 MDA HOD. There will be a $4,550 cost associated with this upgrade. • The Board Committee on Finance has previously been given a strategic objective to reduce the building dues assessment. I have good news to report. The Board was informed that the mortgage for the MDA headquarters will be paid off in the last year of the dues assessment for the building (2014). Dues Waivers Dr. Alexa Vitek, chair of the Committee on Membership Recruitment and Retention, informed the Board that the dues waiver process has been reviewed and updated. The five WEST MICHIGAN DISTRICT DENTAL SOCIETY | WINTER ISSUE 2012

options to receive a waiver are: • Physical disability and/or illness • Family obligation • Service to country • Disaster recovery • Financial hardship (divorce, breakup of partnership, poor financial management, etc.) The MDA has received five dues waivers so far for 2012. Committee on Governmental and Insurance Affairs (CGIA) It was resolved, that the Michigan Dental Association pursue requirements that dental benefit plans provide with the explanation of benefits (EOB) the name, degree, license number, and direct phone number of the individual who makes the final decision involved in accepting or rejecting the dental claim, and that dentists reviewing claims submissions must be licensed in the United States, preferably within the jurisdiction of the dentist treating the patient in accordance with applicable state law. This is consistent with current ADA policy. Legislative/Grassroots Update The Board was provided with an update by Mr. Bill Sullivan, JD, director of legislative and insurance affairs on the following: • Dental CT Cone Beam • PA161 • Statutory regulation of mobile dental facilities • Healthy Kids Dental expansion • Governors message on health care • Non-covered services legislation Criteria for Election to the Delta Dental Plan Board of Directors It was resolved, that prior to the development of any additional criteria, the Michigan Dental Association will communicate with Delta Dental that the MDA would prefer that dentist members of the Delta Dental Board of Directors meet the following minimum criteria: • Be a member in good standing of the Michigan Dental Association. • Should not be an employee of Delta Dental.



• The MDA should receive the names of nominees no later than 60 days prior to the installation of the Board members. • The MDA communicate to Delta Dental that the MDA should have the opportunity to interview dentist candidates. • Disclose any conflicts of interest. • Be able to attend a majority of the Delta Dental Board of Directors meetings. • Agree to provide regular reports to the MDA Board of Trustees. • Agree to serve as a consultant on the MDA Committee on Governmental and Insurance Affairs if requested. • Be familiar with the issues and concerns of the MDA members and public. Hygienist Second Pair of Hands The Michigan Dental Association will support legislation to allow a dental assistant, by assignment of a supervising dentist, to assist a registered dental hygienist (RDH) in a public or private setting. A dental assistant may assist an RDH on any procedure that an RDH can legally perform without a dentist present. The dental assistant can only perform procedures under this scenario that they are by law/rule authorized to perform.

MDA Governance In 2001, a Special House Committee on Governance conducted a review of the MDA governance structure. A recommendation was made to the 2002 House of Delegates (HOD) to reduce the number of trustees from 23 to 12 (one trustee per trustee district). At that time, the proposal was defeated in the HOD. The MDA policy on governance requires that we must examine our governance structure at least every 12 years. The Board believes that we are at an appropriate time to review the governance structure, at least as related to the MDA Board. The approximate savings would be approximately $13,000 for any trustee positions that are reduced. Overall, the MDA could save at least $65,000 if the Board were reduced to one trustee per trustee district. Our MDA president has appointed Deb Peters and myself as part of this governance work group. We will forward any recommendations to the HOD. This concludes the report on our most recent Board meeting. As always, I welcome any questions or concerns regarding MDA activities. Do not hesitate to call or send me an e-mail at:

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HANC Ad for the Bulletin


WEST MICHIGAN DISTRICT DENTAL SOCIETY | WINTER ISSUE 2012 Size: 7.5” wide x 3.25” high (One-third Horizontal) 1112-2993


Maureen M. Munger Submitted by Bunny Bookwalter


ecently the world, and Grand Rapids in particular, lost a great person. “Miss Munger” as we of all ages addressed Maureen, passed away Wednesday, January 4, 2012. She was indeed a visionary before her time. She created and founded the dental assisting, hygiene, and dental technology programs at GRJC/CC. Anyone in dental auxiliary education in Michigan in the 60s or 70s definitely knew who she was. She and her good friend and colleague, Pauline Steele at the University of Michigan, pioneered creative and effective dental assisting and hygiene educational programs. Educators across the country looked to our GRJC model when revising curricula and forming new programs. She felt strongly that students in all three programs should share a “core” curriculum of courses needed by all three disciplines. She believed that this not only maximized use of the classroom and instructors, but that training together would give future graduates a greater appreciation for each other. During the mid-80s, we had just that – a shared first semester of basic dental courses taught by the same instructor to the whole group. Many of you who attended JC during those years will remember Dr. Stepanovich teaching dental auxiliary orientation, Anne Burt teaching dental anatomy and perhaps, even me, in the “tooth carving” lab. We even had the HAT (hygiene, assisting, technology) club. To this day, our program still has three of what we call “DX courses” that are shared by dental assisting and dental hygiene students. Additionally, the program faculty tries to become involved in both programs, thus getting to know and appreciate all of the students. As if it were just yesterday, I recall the day I first met Maureen Munger. I had made an appointment with her to


“discuss” dental assisting. Well, you guessed correctly, of course I signed up to start the program before leaving her office that day! I still believe that was the best decision of my life… and I owe it all to that wonderful, stubborn, lovable woman. In the next 41 years that I had the privilege of knowing Maureen, she was my teacher, then my boss and colleague, and always my mentor and friend. Since her death, several of us have been telling stories of our experiences and lessons learned from Miss Maureen Munger. It was always a delight to witness her “shell” crack just a little when her dry sense of humor would emerge. I’d like to think that my class of dental assisting students was among the most mischievous. No doubt Linda Peterson and Dolly Pelton would agree. During our class Christmas party we decided we would go caroling at our instructors homes… And “pa rum pa pa pum” we did! We found Maureen’s home right up the hill from the college on Lafayette. She was a little surprised (to say the least), but invited us in, sang along, and was gracious. Following that we somehow found the homes of Dr. Bolt and Dr. Ricker. When returning to classes, all the fun behind us, we knew not to assume classes would be any less tough, but we felt a special closeness with Miss Munger. I’d love to put together a collection of memories of Maureen. If you are so inclined to share a story, please e-mail it to me at Memorial contributions may be made to Hospice of Michigan, 989 Spaulding Avenue SE, Ada, MI 49501-3701, or the Maureen M. Munger Dental Scholarship, c/o GRCC Foundation, 143 Bostwick Avenue NE, Grand Rapids, MI 49503.



Managing the Peaks and Valleys of a Practice’s Cash Flow Submitted by Scott Hoag, Vice President, PNC Healthcare Business Banking


ou want to manage your practice to be profitable, but you have to operate it to maximize cash flow. To do that, you must be prepared for the cash peaks and valleys. Take Stock of Your Cash Management Tools The key to positive cash flow is to keep money coming into a practice faster than it’s going out. Regardless of whether you’re currently meeting that goal, it’s critical to analyze your cash flow cycle and devise a plan to ensure that you have the operating funds you need. To maximize your cash flow and make the most of your money, take stock of the cash management tools. Here are a few things to consider: Develop a Liquidity Plan – Liquidity doesn’t just happen; you need a plan in place to manage your cash on hand. By creating a simple cash forecast to predict when payments will come in and go out, you can anticipate disruptions to your cash flow. Consider maintaining a line of credit to avoid fluctuations. Also, if you have significant payments that occur on a regular basis – such as tax or insurance payments – consider creating a reserve fund to neutralize the disruptions. Revisit Your Receivables Strategy – The more efficiently you manage your receivables, the sooner you can put those funds to work for your practice. Enhancing your receivables management starts by giving customers multiple payment options at the point of sale. To help motivate customers to pay their invoices in a timely manner, you can offer a discount for early payments and assess a penalty for late payments. Finally, take advantage of remote deposit services that allow you to deposit incoming checks as soon as you receive them. Take Advantage of Payment Technologies – Various new technologies are available to help you improve cash flow by enhancing your payment processes. Online bill pay services allow you to reduce the time and costs involved with paying business bills, while online payroll services enable you to better manage your payroll processing. Also, consider using credit cards or purchasing cards to help you track business spending more effectively. Re-Evaluate Inventory Practices – Assess your inventory needs carefully, evaluate your mix of suppliers, and possibly 14

renegotiate trade terms. Inventory represents a critical pressure point for cash flow, so constantly be on the lookout to enhance your inventory practices. Protect Your Practice through Good Times and Bad Poor cash flow is one of the leading causes of small practice failures. By revisiting your contingency plans, leveraging your receivables and payment strategies, and addressing the factors that create cash flow pressure, you are better able to manage the cash peaks and valleys that all practices inevitably face. At PNC, we understand that generic financial services aren’t always the right solution for the unique needs of physicians. To learn more about the solutions offered at PNC, please contact Scott Hoag at 616.771.8810, or The article you read was prepared for general information purposes only by Content Creative and is not intended as legal, tax, or accounting advice, or as recommendations to engage in any specific transaction, including with respect to any securities of PNC, and do not purport to be comprehensive. Under no circumstances should any information contained in this article be used or considered as an offer or commitment, or a solicitation of an offer or commitment, to participate in any particular transaction or strategy. Any reliance upon any such information is solely and exclusively at your own risk. Please consult your own counsel, accountant or other advisor regarding your specific situation. Neither PNC Bank nor any other subsidiary of The PNC Financial Services Group, Inc. will be responsible for any consequences of reliance upon any opinion or statement contained here, or any omission. The opinions expressed in this article is not necessarily the opinions of PNC Bank or any of its affiliates, directors, officers or employees. PNC is a registered mark of The PNC Financial Services Group, Inc. (“PNC”). Banking and lending products and services, bank deposit products, and Treasury Management services for healthcare providers and payers are provided by PNC Bank, National Association, a wholly-owned subsidiary of PNC and Member FDIC. Lending and leasing products and services, including card services, trade finance and merchant services, as well as certain other banking products and services, may require credit approval. For more information, please call 1-877-CALL-PNC, visit, or stop by any PNC locations. ©2011 The PNC Financial Services Group, Inc. All rights reserved.



DREAMING BIGGER CHALLENGE: Dr. Moore always dreamed of having a cutting-edge dental practice. And with a growing patient list, he was eager to expand. But his cash flow challenges were limiting his growth potential. SOLUTION: Dr. Moore had the Cash Flow Conversation with his PNC Healthcare Business Banker, who used his detailed knowledge of the industry to help Dr. Moore tackle key business issues. They consolidated his equipment leases into one monthly payment, which lowered expenses and freed up working capital — and tailored a real estate loan that helped open the door to bigger opportunities. ACHIEVEMENT: Moore Smiles Family & Cosmetic Dentistry now has a beautiful, modern space to call home. And Dr. Moore has turned his dream into a reality. WATCH DR. MOORE’S FULL STORY at and see how The PNC Advantage for Healthcare Professionals can help solve your practice’s challenges, too. Or call PNC Healthcare Business Banker Scott Hoag at 616-771-8810 to start your own Cash Flow Conversation today. ACCELERATE RECEIVABLES IMPROVE PAYMENT PRACTICES INVEST EXCESS CASH LEVERAGE ONLINE TECHNOLOGY ENSURE ACCESS TO CREDIT

The person pictured is an actual PNC customer, who agreed to participate in this advertisement. Moore Smiles Family & Cosmetic Dentistry’s success was due to a number of factors, and PNC is proud of its role in helping the company achieve its goals. All loans are subject to credit approval and may require automatic payment deduction from a PNC Bank Business Checking account. Origination and/or other fees may apply. PNC is a registered mark of The PNC Financial Services Group, Inc. (“PNC”). BBK-6817 ©2011 The PNC Financial Services Group, Inc. All rights reserved. PNC Bank, National Association. Member FDIC

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THE MODERN RESTORATIVE PRACTICE Presented by Dr. Michael DiTolla, DDS, FAGD | March 2, 2012 | Frederik Meijer Gardens & Sculpture Park All-ceramic restorations continue to make inroads into the overall restorative market at the rate of about 1-2 percent each year. In the year 2000, approximately 20% of restorations were all-ceramic; by 2006, it had risen to 31% of restorations and it continues to rise as we speak. Metal-free restorative options include composites, pressed ceramics, and cementable all-ceramic products. Each of these metal-free options has a place in current esthetic restorative dentistry, and I will share what I think are the proper indications for each of these materials. We certainly have seen failures in the lab when dentists attempt to push these materials beyond their indications. There are still several clinical situations that call exclusively for the use of PFM restorations, but that list of situations is shrinking. After completing this program, the dental professional should be able to: 1. Recognize the various treatment modalities available to the modern practitioner to help them restore the mouth in an esthetic manner. 2. Be familiar with the use of more conservative all-ceramic restorations such as no-prep and minimal prep porcelain veneers. 3. Be familiar with zirconia oxide and the pros and cons of using this structural ceramic material as a crown and bridge substructure. 4. Be familiar with the new class of cementable all-ceramic restorations, lithium disilicate, and understand how the CAD/CAM milling process can improve consistency and quality.

West Michigan District Dental Society is an ADA CERP Recognized Provider.

Thank you to our sponsors who have helped to make these programs available to us. Platinum Sponsors:

Gold Sponsor:

Supporting Sponsor:

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Pay by credit card: � VISA � Mastercard

WMDDS retired member dentist – $100 CREDIT CARD #

MDA-member dentist – $225


per staff – $100 NAME ON CARD


per non-member dentist – $450 TOTAL:

PAY BY CHECK: Make checks payable to: West Michigan District Dental Society. Remit to: Elaine Fleming | c/o WMDDS | 161 Ottawa NW | Suite 511-F, Waters Building | Grand Rapids, Michigan 49503 | Questions? Call 616.234.5605 or email

3rd Annual

T H G I N N O I T A I C E R P P A L A T N DE Presented by


Last season's event was attended by over 600 West Michigan dentists, their employees, family and friends! Putting together a Dental Appreciation Night group is simple and easy! Start planning today by following these three easy steps: 1. Contact Andrew at the Griffins office to reserve tickets for your group 2. Promote the event through emails, flyers, Facebook, etc. (we have tools to help you promote) 3. After a few weeks, call Andrew to finalize your ticket order

Bring out your group of ten or more and experience: • $1 beers and $1 hot dogs from 6-8 p.m. while supplies last • Upper level tickets for just $12 each, or lower level faceoff tickets for only $14 each • The WMDDS Smile Cam on the arena's video board

For every ticket purchased though this group offer, the Griffins will donate $2 to the West Michigan Dental Foundation. EXCLUSIVE SEAT UPGRADE Ask about the special opportunity to upgrade to Premium Lower Bowl Center seats for just $3 more.

If you have any questions or would like more information, please contact Andrew Rubinstein at or 616.774.4585 ext. 3023.





text GRIFF to 88188 for offers, info & more!




Improving Cash Flow in your Dental Practice Submitted by Richard L. Chrisman, CPA MST Hungerford, Aldrin, Nichols & Carter, PC


here are many challenges when running a dental practice. Managing cash flow is one of the most critical. There can be erratic swings in your cash position, and it’s hard to understand why. When you experience cash flow problems it can be very stressful. During particularly challenging times it can even be hard to sleep at night. Having a simple but sensible cash management system will provide you with the confidence that you will be able to handle the financial ups and downs a dental practice will face. The purpose of a cash management system is to gain knowledge that will give you control and peace of mind. Based on my 30+ years of consulting with dental practices, I would like to share the following tips for improving cash flow: 11. Get help from your computer – There are many financial reports and cash flow spreadsheets that are easy to use and provide valuable information. Pick one out that works for you and implement it into your cash management system. 12. Have a good relationship with your banker – Bankers are very good at handling money. They can provide insight and solutions. Be open with your banker and you will receive good feedback. 13. Maintain a cash reserve; if possible, keep some money stashed away – preferably three months of normal operating expenses. It will give you peace of mind knowing that if collections drop for a period of time, you still won’t have to worry about making payroll. 14. Aggressively go after receivables – Have collection policies and procedures in place and follow them. Set credit limits for each patient. You earned that money and you need it, so go get it. Your patients need to respect you as a business person and know that you are serious about collecting what’s owed you. 15. Don’t pay bills early (unless there is a benefit) – Pay bills only when they are due. Not early, not late, just on time. Hanging on to cash as long as you can keeps that money working in your practice. 16. Use the bank’s money – At today’s low interest rates, the careful use of credit often makes good business sense. Although in theory it would be great to pay for everything in cash, in reality that’s not always possible or advisable. WEST MICHIGAN DISTRICT DENTAL SOCIETY | WINTER ISSUE 2012

17. Use long-term money to purchase long-term assets – Use installment loans or lease arrangements when making capital purchases. 18. Invest any excess cash – Don’t let that extra money lie idle. Sweep accounts are a great way to get a return on money that otherwise would be just sitting in your checking account. 19. Plan for your retirement contributions and tax payments – Know what is due and when it needs to be paid. Put this money aside ahead of time so that you have it when you need it. 10. Work with your accountant – your accountant can help you set up a cash management system that works for you. How many of these tips can you utilize in your dental practice? With the start of a new year, now is the time to address these issues. Talk to your banker. Talk to your CPA. They are resources for your practice – use them wisely.

Richard L. Chrisman, CPA, MST is the Managing Shareholder of Hungerford, Aldrin, Nichols and Carter PC, a Tax, Auditing and Business Consulting firm with offices in Grand Rapids and Greenville, MI. The firm is celebrating 70 years of helping local businesses, including many area dental practices.



2011 Life Members Honored


t the WMDDS Holiday Dinner and Awards Night on December 15, 2011, twenty WMDDS members were recognized for achieving MDA and ADA life membership. Qualifications for ADA and MDA Life Membership are: You must be 65. The year you turn 65 qualifies you for Life Membership for the following membership year if you have maintained 30 consecutive years of membership or have 40 total years of membership. The dentists receiving 2011 life membership and in attendance at the event were: Dr. Robert Ankerman, Dr. Terrell Brace, Dr. Allan Caldemeyer, Dr. Stephen Doezema, Dr. Daniel George, Dr. Arthur Gingrich, Dr. Richard Jeruzal, Dr. Paul Korte, Dr. Rick Van Sweden, Dr. Bruce Warber, Dr. Bruce Weny, and Dr. Norm Wilhelmsen. Also receiving life membership but not attending were: Dr. John Frieswyk, Dr. James Howard, Dr. Richard Nezwek, Dr. James Ponitz, Dr. Ralph Rader, Dr. William Roedema, Dr. Bruce Stewart, and Dr. Thomas Tysee.

Dr. Robert C. Ankerman Robert C. Ankerman grew up Wapakoneta, a small town in Ohio. He attended pre-dental and dental school at Ohio State University and graduated in 1971. After graduation, Bob served two years in the U.S. Army Dental Corps, and then practiced dentistry for three years in the Cincinnati, Ohio area. In 1976, he relocated to Holland, MI, and purchased a practice in general dentistry. Since 1987, Bob has been involved with the Annual Session Committee for the Michigan Dental Association. In 1988, his interest in forensic dentistry led him to become involved with the American Academy of Forensic Sciences and The American Society of Forensic Odontology. Bob was then selected for the Forensic Dental Identification Go-Team when it was established in 1989, led by Dr. Alan Warnick. Bob and his wife, Peggy, have a blended family of five, including three married children and four grandchildren.

Left to right: Dr. Richard Jeruzal, Dr. Bruce Weny, Dr. Bruce Warber, Dr. Norm Wilhelmsen, Dr. Stephen Doezema, Dr. Paul Korte, Dr. Terrell Brace, Dr. Daniel George, Dr. Arthur Gingrich, Dr. Rick Van Sweden, Dr. Robert Ankerman. 20



They especially enjoy living in West Michigan with its beautiful lakeshore and lovely changing seasons. Their interests include scuba diving, ballroom dancing, traveling, biking, and participating in The Dutch Heritage Show during the annual Holland Tulip Time Festival. Dr. Terrell M. Brace Dr. Terrell Macey Brace was born and raised in Grand Rapids. He graduated from East Grand Rapids High School in 1964 and received his AS (Associate in Science) from Grand Rapids Community College. He received his BS (Bachelor of Science) degree from Western Michigan University in 1968 and his DDS (Doctor of Dental Surgery) degree from Marquette University in Milwaukee, Wisconsin in 1972. Following graduation, he was Director of the Endeavor migrant dental clinic in Wisconsin. He became a full-time instructor at Marquette Dental School, teaching pre-clinical and clinical operative dentistry. In late 1973, he began a private practice in Grand Rapids and is currently the senior partner of Associated Family Dentists. For 35 years, he also cared for the hospitalized and Alzheimer patients at Porter Hills. Dr. Brace is a member in good standing of the American Dental Association, Michigan Dental Association, West Michigan District Dental Society, and Kent Country Dental Society. He has served on several committees for the WMDDS and as a special envoy to the City of Grand Rapids. In 1998, he received the Michigan Dental Association’s Public Service Award. He also updated half of the Boy Scout Merit Badge book in Dentistry for the United States. He enjoys travel, snow skiing, automobile restoration and construction, electronics, photography, and boating. Dr. Allan Caldemeyer Dr. Allan Caldemeyer is a “Hoosier” transplant who graduated from Ball State University in 1969 and from Indiana University School of Dentistry in 1973. Allan was a U.S. Navy dentist stationed at Great Lakes Naval Training Center, Illinois from 1973 to 1975, and has had his private dental practice in Grand Rapids from 1975 to present. Dr. Caldemeyer served and chaired the WMDDS Standard of Care Peer Review Committee. He was also on the MDA WEST MICHIGAN DISTRICT DENTAL SOCIETY | WINTER ISSUE 2012

Standard of Care Peer Review Committee, and served on the WMDDS Emergency Care Committee. He has been volunteering at Baxter Dental Clinic for many years, and is a member of the ADA, MDA, WMDDS, and the KCDS. Allan and his wife, Bonnie, have been married for 38 years and have two children, Matt and Mandy. He is a commercial rated private pilot and enjoys open water Lake Michigan swimming competitions. Dr. Stephen Doezema Dr. Stephen Doezema says he would like the thank his lovely wife, Jane, for putting him through six years of dental and grad school, and for putting up with him all these years. He also would like to thank all of his colleagues in West Michigan District for their friendship, support, and referrals. He has found the specialty of prosthodontics to be both challenging and interesting. Because fishing gear and ammunition are increasingly expensive, he says he has no plans to retire. Keeping that in mind, he looks forward to your continued support in the years to come. Dr. Daniel George Dr. Daniel George graduated from the University of Michigan Dental School in 1970. He served in the U.S. Air Force before returning to Michigan, getting his Masters in Orthodontics. He has practiced Orthodontics in Holland since 1974. He has been married to Mary, an ASID Interior Designer, for over 42 years and they have three children. Daughter, Cameron is an orthodontist in practice with her father in Holland. Son, Chip owns a business in Grand Rapids, and is helping to reinvent the business climate in Western Michigan. Daughter, Morgan works in the fashion industry in New York City with a company whose mission is fighting world poverty through job creation in fashion manufacturing. Dr. George has served as a volunteer dentist for the Luke Society, has been a board member of several community organizations as well numerous dental societies, including President of the Michigan Association of Orthodontists and Michigan Orthodontic Alumni Association. He was inducted as a Fellow of the American College of Dentist’s this year and has been a Diplomate of the American Board of Orthodontics since 1983.



Daniel’s hobbies include extreme adventure world travel, motorcycle riding throughout all 50 states, bicycling, running, skiing, boating, and chasing after four grandkids. He also likes doing clinical research in new orthodontic technology such as TAD (Temporary Anchorage Devices) to improve the quality of orthodontic end results. He has lectured extensively, nationally and internationally, on the clinical use of TAD’s. Dr. Arthur Gingrich Dr. Arthur Gingrich came screaming and stomping into this world on Wednesday August, 21, 1946, and has not stopped since. He married the love of his life, Margaret Morris, in February of 1968, and began his working life as an auto mechanic with a degree from Ferris State College and then was drafted into the Vietnam War, which ended with the loss of his leg. Although he did try to do auto work, he chose to change his career to dentistry after observing his father in law, Dr. Y. O. Morris, DDS. Art graduated from the University of Michigan in 1976 and went into partnership with his father-in-law until Dr. Morris retired in 1983. Art re-modeled an existing home into a fouroperatory dental office, and then expanded the office again when his daughter, Margaret, graduated from the University of Michigan in 2004. Art has worked at Ferris State University hygiene clinic and has been an active member of the West Michigan Dental Study Club. He is a member in good standing with both the ADA and MDA. He is enjoying his retirement, filling his time with traveling, some construction, restoring antique cars, and playing with his grandchildren. Dr. Richard (Dick) Jeruzal Since grade school and high school in Manistee, and then on to undergrad at Alma College, when asked what he wanted to be when he grew up, the answer was: dentist. That simple and that unwaivering. Then in dental school at the University of Detroit, his course remained steady. When he graduated in 1972, he moved to Grand Rapids where he was greeted and mentored by guys like Gene Bonofiglo, John Stepanovich, and Tom Sommerdyke. Dick gives special thanks to John, who gave him the opportunity to work beside him in his practice while growing his own. 22

The final person he would like to thank is the reason he is here tonight. Paul Korte and Dick were classmates at U of D. During the summer following their freshman year, Paul invited him to spend a weekend with he and his family in Grand Rapids. Paul did a good job! Dick was already thinking that Grand Rapids was the place for him to practice, but now he was thoroughly convinced. So thanks again, Paul, for all you have done for the dental community of West Michigan, and thanks for being such a good friend and colleague to Dick for the last 43 years. Dick is pleased to be here this evening, but most honored to be here to show his esteem for Paul and Patty Korte. Dr. Paul Korte was the evening’s honored Silent Bell recipient. You can read more about Dr. Korte and his achievements in this issue of the Bulletin. Dr. Rick Van Sweden Dr. Rick Van Sweden was born and raised in Grand Rapids and attended Ottawa Hills High School. He did his undergraduate studies at Western Michigan University and received his doctorate from Loyola University School of Dentistry in Chicago. He set up his private practice in the Ken-O-Sha Professional Building on Kalamazoo and 32nd Street in 1972 with one treatment room, one staff member, and no patients. In the early years of his practice, he was a participant on a Special Task Force on Membership for the MDA. He also served for many years on the WMDDS Committees for Fluoridation and Dental Health Promotion, and Peer Review. In 1980, along with Drs. Robert Sena and Paul Keck, they built a building in the Forest Hills area and moved the practices there. In 1985, he saw a need for providing dentistry with extended hours and also provide a way to help new dental graduates start their careers, so he opened two additional dental practices; one in Jenison, and the other in Alpine Township. The Jenison office was purchased by Dr. Tyler Wolf in 2004, and the Alpine Township office by Dr. Drew Racek in 2008. Dr. Van Sweden’s dental career came to an abrupt end in 2009 when he contracted a rare autoimmune disease, p-ANCA Positive Vasculitis. This placed him in the hospital for two-and-a-half months, with five weeks spent in ICU. He WEST MICHIGAN DISTRICT DENTAL SOCIETY | WINTER ISSUE 2012


required one year of rehabilitation. Although it ended his dental career, he still works in the area of commercial real estate and venture capital. Rick and his wife, Ruth, have three married children. Two boys, Chad and Trent, are both plastics engineers with Cascade Engineering, and their daughter Kellie is a computer graphics designer and works for Full Circle, a marketing and design agency in Grand Rapids. They have five grandchildren. During the summer, Rick and Ruth spend most of their time on their sailboat cruising Lake Michigan. He also has a love of motorcycles and is an active member of Christian Motorcyclists Association, which is a world organization that ministers to the unsaved biker community. The month of February finds them on Fort Myers Beach.

Dental Society, served on and chaired the Dental Ethics Committee (Peer Review) twice, and finally as Editor of the West Michigan District Dental Bulletin. Bruce stayed in the Naval Reserve, retiring in 1994 as a Captain. He served at various Navy Dental Clinics as well as providing dental support for the Fleet Marine Force. Bruce served on both the Liturgy Commission twice and the Education Commission at St. Anthony of Padua Church. Bruce has volunteered at Clinica Santa Maria and is now serving at Health Intervention Services. Now that Dr. Matt Lieto is taking over his practice, Bruce and his wife, Mary Jo, who is a social worker at Pine Rest, hope to eat out – especially in France, Spain, Ireland, San Francisco, or wherever.

Dr. Bruce Warber Dr. Bruce Warber did his undergraduate work in the Honors College at Michigan State University where he met his wife of 43 years, Donna. They have three children and two grandchildren. He graduated from the University of Michigan Dental School in 1971, and is a member of Phi Kappa Phi and Omicron Kappa Upsilon honor societies. He also has a Master’s in Business from Aquinas College. Bruce is a fellow of the Academy of General Dentistry and has completed the Continuum at the L. D. Pankey Institute for Advanced Dental Education. He was an editor of the West Michigan District Dental Society Bulletin, and served on the Dental Education Committee and the MDA Committee on Dental Care Programs. Over the last 30 years, he has consulted and testified on behalf of dentists in over 180 malpractice cases. He practices with Drs. Peter Hallas and Mike Palaszek.

Dr. Norm Wilhelmsen Dr. Norm Wilhelmsen practiced periodontics in St. Joseph, Michigan as well as Grand Rapids for many years. Now that he practices only in Grand Rapids, he has begun going through the chairs of the Kent County Dental Society. He also serves on the West Michigan District Dental Society board as the area rep from Kent County. Five years ago, at a time when some practitioners might think of winding down their practice, Norm and his staff took training in, and invested in, laser surgery. This has dramatically improved their ability to help patients with practically no pain and little cold sensitivity after surgery. Dr. Wilhelmsen and his staff are proud of themselves for making the investment of time and money in the high tech laser surgery approach to periodontal care.

Dr. Bruce Weny After graduating from the University of Michigan School of Dentistry in 1973, Bruce went directly to the Navy and served abroad the U.S.S. Yellowstone, and later at the U.S. Naval Academy. Returning to Grand Rapids in 1975, he entered private practice with his father, Dr. Max Weny, at the Medical Arts Building in the downtown area. During the next 36 years, Bruce served on and chaired the Emergency Care Committee, as an officer in the Kent County WEST MICHIGAN DISTRICT DENTAL SOCIETY | WINTER ISSUE 2012


2012 Best Practice in Aging Conference:

An Interdisciplinary Approach to Assessment & Care of Older Adults Topics:

• Substance Abuse & Mental Health Issues in • • • • • • •

Older Patients Hearing Loss & Aging Oral Health in Dementia Older Adult Competency Assessment: When Capacity is Called into Question Health Literacy for Older Adults Caring for the Caregiver Diabetes in Older Adults Transitions in Care

Meeting Information: When:

Thursday, April 26 & Friday, April 27, 2012 8:30 AM to 4:00 PM


Postma Center at Pine Rest 300 68th St SE, Grand Rapids, MI 49501


Opens February 1, 2012

Cost: $125

12 CE’s for dentists & hygienists

(Approval #299090023 State Board of Dentistry)

For more information: 24 or contact Jes Gregory at: (616) 258-7431 WEST MICHIGAN DISTRICT DENTAL SOCIETY | WINTER ISSUE 2012

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Rock Your Smile for National Children’s Dental Health Month Reprinted from The Grand Rapids Press, February 5, 2012


he Dentists’ Column appears in The Grand Rapids Press “Health Section” the first Sunday of every month with a disclaimer: Brought to you by the 600 members of the West Michigan District Dental Society in Kent, Ottawa, Ionia, Mecosta and Montcalm counties. West Michigan District Dental Society dentists are also members of the Michigan Dental Association. What better time to think about your child’s dental health since February is National Children’s Dental Health Month? The start to a lifelong smile begins as early as six months after your baby is born, when you may begin to see the first tooth come in. These first “baby” teeth, or “primary” teeth, should not be ignored. Even though the baby teeth are eventually replaced by permanent adult teeth, it’s important to care for them. Baby teeth should remain healthy and in place until they are lost naturally, since they will help your baby chew and eventually speak, as well as help the jaw develop and save room for the permanent teeth. Remember too, that a healthy smile helps children feel good about themselves and how they look to others. You want your child’s smile to rock! The American Dental Association recommends that every child should visit a dentist by his or her first birthday. This age-one dental visit will allow you and your child to feel comfortable in the dental office, and the dentist will check to see if the teeth are growing properly and look for any other problems or signs of early tooth decay. You may be surprised to know that tooth decay is the most common childhood disease. It is seven times more common than hay fever and five times more common than asthma. But there are some easy steps you can take to protect your child’s teeth: • Clean your baby’s gums with a moist, soft cloth or piece of gauze. As soon as the first tooth comes in, start brushing with a little water on a soft-bristle toothbrush designed for babies. • Never put your baby to sleep with anything other than water in the bottle or sippy cup. Prolonged exposure to sugary drinks – such as juice, formula, or even milk – can lead to tooth decay. 26

• Never dip a pacifier in honey or anything sweet before giving it to your baby. • Be sure to talk to your dentist about your child’s fluoride needs. Infants need fluoride to help developing teeth grow strong and to help prevent cavities. Your child’s permanent teeth will start to come in about the age of six or seven years. Since the gums can become sore as the teeth are coming into place, your baby may be uncomfortable and fussy. When this happens, try rubbing the gums gently with your finger, or giving your baby a cool teething ring on which to chew. Be sure to talk with your dentist about other ways to make your child more comfortable as the permanent teeth come in. It is recommended that water, rather than fluoride toothpaste, is used until your child is two years old. Once your child is able to spit, he or she may be able to brush his or her own teeth by using a pea-sized amount of fluoride toothpaste while you assist. Have the child spit out the toothpaste. Your child’s permanent teeth will continue to come in through the teenage years, and possibly even during early adult years. Brushing twice a day with fluoride toothpaste, and flossing daily will be important habits to adopt. Limiting snacks and sugary foods and drinks also will go a long way toward keeping the teeth healthy and cavity free. Of course, regular checkups with the dentist are essential. Your dentist can spot problems, such as tooth decay, and begin treatment before problems become more serious and costly to treat. Regular checkups also allow for professional cleanings and fluoride applications that will keep the teeth strong. Your dentist may apply dental sealants to the chewing surfaces of your child’s back teeth to further protect against decay. These chewing surfaces have deep pits and grooves in which food and plaque can build up and destroy the enamel surfaces of the teeth. Rock your child’s smile by providing them with a wellbalanced diet, limited snacks, ensuring that they brush and floss, and scheduling regular dental checkups!


Legislative Breakfast Friday, April 27, 2012 8:00 am to 9:30 am Holiday Inn – Downtown Grand Rapids 310 Pearl Street NW Free Parking Please mark your calendar and make plans now to attend the WMDDS Legislative Breakfast. This is an important opportunity for you to meet your local legislators and express your views and concerns on the issues that affect dentistry. Please make every effort to attend. Dentistry’s voice needs to be heard. To reserve your place, please complete and return the attached form by April 18, 2012.


Email address

Breakfast Buffet will be served starting at 8:00 am Cost: $16 per person Please make check payable to: West Michigan District Dental Society Return by April 18, 2012 to: West Michigan District Dental Society 161 Ottawa Avenue NW Suite 511-F Grand Rapids, MI 49503 Questions? Contact Elaine Fleming 616.234.5605 | or Dr. Steve Dater, WMDDS Legislative Chairperson 616.866.0869 |


Tech Q & A Submitted by Greg Feutz, President, DDS Integration

Greg Feutz is President of DDS Integration, a Grand Rapids based dental technology company.


n each WMDDS Bulletin, I will be fielding your questions about technology, its place in the dental practice, and beyond. Send your questions to and I’ll answer them on my blog, facebook, and in each Bulletin. Here’s a topic that many of you have questioned. What are my options for going paperless? This is a good question, because going paperless means something different to everyone. To some it means having absolutely no paper present in the practice, while to others it means utilizing one component of a paperless practice, such as digital charting. The focus of this article is to explore actual methods and products that can assist you in becoming paperless in the various areas of your practice. At each stage of a patient visit there are opportunities to be paperless. These are explored below. This article is also published at with links to all products discussed below. PRE-APPOINTMENT Appointment reminders • YAPI – Program for sending text, email, or snail mail reminders. • Demand Force – Subscription service for marketing campaigns, text, and email reminders. • Tlink – Subscription service for text, email, voicemail (housecalls) reminders. • Sesame – Subscription service for text, email, voicemail (Sesame Voice) reminders. Patient login for bill pay, appointment viewing. • Practice Management – Many Practice Management companies are now offering a component for appointment reminders (Dentrix eCentral & Eaglesoft eReminders). 28

Health history • Put patient forms on your website. Patients can print and fill them out ahead of time to bring to their appointment. Your staff scans the document. • Dentforms – Subscription service for full-fledged online and in-practice patient forms. – At home: Patients can fill out their health history online. The final step, signing the document, can be done quickly at your office using a signature pad or tablet device. – At the office: If a patient hasn’t filled out their health history online (not all of them will), they can fill it out and sign it on a laptop, computer, or tablet. – Forms are stored on your server. – Customize your own forms. • Practice Management – Many practice management companies are now offering a component for online patient forms (Dentrix eCentral). PATIENT CHECK IN Health history • Dentforms, as mentioned above. • YAPI – offers similar options as Dentforms but without an online form option. iPad integration. • Dentrix Kiosk – similar to YAPI but specifically for Dentrix clients. • iPad or other tablet standalone – Using an app such as Notify for iPad or Forms Central for Android, patients can fill out forms using a stylus. Insurance card • DocketPort 687. This little scanner will digitize both sides of an insurance card or drivers license in one quick scan. Less than ten seconds per card. Patient Treatment Treatment planning • Using digital x-rays and clinical images, you can treatment plan with your patients on either a traditional computer or iPad/tablet device. Digital x-ray/imaging capture • There are numerous options including Dexis, Schick, Acclaim, Kodak.



Electronic charting • Just about every practice management system has an electronic charting module. Paper charts and film x-rays from other offices • Microtek ScanMaker i800 Plus (LED) – Scans x-rays as well as paper documents. • A nice digital camera (which you probably already have) and a lightbox. Keep the camera on a tripod facing the lightbox to quickly and easily snap photos of your x-ray films. • As an added bonus, use an Eye-Fi card so you never have to attach the camera to your computer. The Eye-Fi wirelessly sends images to your computer.

Patient Walkout Walkout statements, billing receipts, clinical images • Offer to email to patients. It’s up to you to decide what area or areas of your practice could use a paperless makeover, and with the options above there is surely something to make it happen. Keep in mind your staff’s ability to take on new technology. Be prepared for a temporary learning curve and make sure your IT folks are on speed dial. What are your thoughts? Comment on our blog or facebook article. We’d love to hear your opinions on The Paperless Practice or any other topic. Facebook: Blog:

Born here. Growing here. Staying here. Our local bank proudly supports the dedicated West Michigan Dental Community. Locations Cascade Rd at Spaulding - SE Northland Dr at Plainfield - NE Monroe Ave at Louis - Downtown Wilson Ave at 56th - SW Member FDIC




The classified ad rate is $10.00 up to and including 30 words; additional words 15¢ each. Space permitting, WMDDS members may place ads free of charge as a membership service. Ads should be submitted in writing and sent with payment to Elaine Fleming, WMDDS, 511-F Waters Building, Grand Rapids, MI 49503. Telephone numbers and hyphenations count as two words, abbreviations count as one word. Ads received after the first of the month prior to publication may appear in the following issue. Established Dental Office Space – 2003 Burton SE (between Breton and Plymouth). End unit with 720 sq. ft. and a full basement, on-site parking, adjacent 3 spaces occupied by established dentists. Great traffic counts on Burton in an established residential area. Call Bruce at 942.9492. General Dentist Seeking Associate Position in Grand Rapids area – General dentist residing in the Grand Rapids area is seeking an associate position for 1-2 days per week in the Grand Rapids and surrounding area. If you are looking for an associate for your practice, please call 616.975.2870. REF # GR Associate. Office Space for Lease – Up to 6900 S.F. available; will divide. Basement storage available. Newer class A building. Great visibility! Located at 1151 East Paris Ave SE (across from Bonefish Grill). Owner occupied. Call Dr. Sam Bander 616.949.5980 or e-mail Visit to take a look. Dental Office for Lease – Time to move up? Busy northeast area dental suite at 1750 Grand Ridge Ct. NE, 3295 SF, ten-year old modern dental office available. 3 pvt ops, 4 chair bay area, plumbed for nitrous, air, water, power and vacuum, lab, x-ray, staff area, pvt. office, reception, storage available. Former pedo practice obtainable Jan. 1st 2011. Contact Dr. John Monticello 616.364.1700 or Associate Position/Practice for Sale Wanted: General dentist with 13 years 30

experience looking for a place to practice in the Grand Rapids and surrounding east areas. Open to all options. Please email to Northwest Michigan – Modern feefor-service, general dental office averaging over $600K/yr with solid net on 3.5 days/wk. Beautiful Lake Michigan resort town. Digital Radiology and laser included. Building with recent remodel also available. Call Phil Stark 888.477.7325 or visit For Sale – Several items from orthodontic office. Siemens 10E Pan/Ceph x-ray, Ritter PA x-ray, Phillips 810 processor, treatment chairs and stools, reception room furniture, file cabinets, Chemclave and more. Call 616.538.3545 anytime for more information. Current student at the University of Michigan School of Dentistry – graduating May 2011, looking for full-time or part-time position in a private practice as an associate in the Grand Rapids and surrounding areas. Please contact 954.562.1122 or Associate position wanted – Newly graduated dentist from UDM looking for full time position as an associate of progressive dental practice in Grand Rapids and surrounding areas. Please call 616.617.9725 or email General Dentist – Looking to purchase a practice along the lakeshore (Grand Haven, Holland, Saugatuck area) or Grand Rapids area. Please contact

Dental Office for Lease – Why spend $250,000 in dental build-out costs? Beautiful dental suite is now available for lease in Class A contemporary three-story brick and glass building located off of East Beltline Avenue in Grand Rapids Township. This ten-year old modern dental office includes 3 private ops, 4 chair open bay area, is plumbed for nitrous, air, water, power, CAT-5, vacuum, wet/dry lab and x-ray. The building is a contemporary 3 level with ample parking, 4 bathrooms, staff lunch area, private doctor’s office with restroom and shower, reception desk for check-in and out, and has a heated storage area if needed. Immediate occupancy. $16.25 per square foot, triple net. Please contact Scott Morgan at Colliers International at 616.292.3455 to schedule your visit. For Sale – Sirona Cerec 3D Acquisition unit 3.8 updated software, MCXL Milling Machine with wireless interface. Excellent used condition. Less than 100 units milled. Transfer owner with Patterson, includes vita blocks and wall mount block board, $40,000/obo. Other used dental equipment for sale: 2 Royal and 3 Dental Eze chairs, 5 Pelton Crane pole mounted chair lights, 2 Adec and 2 Marus dental units, 1 Biotec unit, 1 Panorex J Morita Versa View, 5 ceiling mount arms and 3 wall mount arms for computer monitors, 1 Porter portable nitrous delivery system, 1 Aribex Nomad Handheld X-ray. Please call for more info, prices, or photos 616.634.0605. Dental Office for Lease – with immediate availability. Near the “medical mile” on primary road with high traffic



count and super visibility. Has been a dental office for over 40 years. Very good lease terms/rates. Would make awesome start-up or satellite. For more info, email

For Sale – Panoramic Corporation PC-1000. Works great, but is not making the move to our new office. $1000 OBO. Please email if interested.

General Dental Practice in Grand Rapids Area – Established practice with gross receipts in excess of $600,000 with a healthy recall program, paperless office, 6 fully equipped operatories. For additional information please call 616.975.2870 or email

ADVERTISER INDEX The Bulletin wishes to thank our valued advertisers who support organized dentistry by helping to defray the cost of printing and mailing. Advertising in the Bulletin is seen by over 90% of the dentists in the West Michigan District. This includes five of the fastest growing counties in the state: Kent, Ottawa, Ionia, Montcalm and Mecosta. For information on advertising rates, call Elaine Fleming, WMDDS Executive Secretary at 234-5605. Target your Market – advertise in the Bulletin! DDS Integration..... outside back cover

Lost and Found

Davis Dental Laboratory................ inside front cover

If you attended the WMDDS Holiday Dinner and

Great Lakes Financial Insurance.......32

Awards Night at Cascade Country Club on December

Henry Schein.............inside back cover

15th and you’ve discovered you have a coat that doesn’t

Hungerford, Aldrin, Nichols & Carter, PC...........................................12

Founders Bank & Trust.....................29

fit quite right, Dr. Korte’s coat is missing. His dark grey, Joseph A. Banks size 44-46 mid-calf length coat has turned into a size 40 coat of the same description. If you have the wrong coat, please contact Elaine Fleming

MDA IFG............................................25 PNC Bank...........................................15 Professional Solutions.......................16

at 616.234.5605 or Dr. Korte at 949.3516.




West Michigan District Dental Society member, Dr. Chris Smiley, will be writing a monthly column in the MDA Journal on dental benefits, entitled “For Your Benefit.” The column will answer many of the commonly asked questions about dental benefit plans and will keep members informed of the latest changes in the dental benefit marketplace. Chris is the immediate past chair of the ADA Council on Dental Benefit Programs, and a consultant to the council. He is also a member of the MDA’s Committee on Government and Insurance Affairs. Email your questions to Dr. Smiley at We look forward to your columns, Dr. Smiley! Check it Out Check out the Michigan Dental Association’s YouTube video featuring Dr. Reggie Vander Veen, who discusses “The Top 10 Reasons Why Associateships Fail.” 2012 MDA Award Recipients Dr. Seth Vruggink has been selected to receive the 2012 Matt Uday New Dentist Leadership Award, which recognizes a new dentist that has demonstrated leadership qualities of such a substantial nature that they serve as a model for other new dentists. Dr. Scott Hodges has been selected to receive the 2012 MDA Public Service Award for his many years of providing volunteer dental services locally and abroad. This award recognizes exceptional contributions to the public and the dental profession in the field of dental health. It’s purpose is to not only recognize contributions, but also to stimulate further service by others. The awards will be presented at the 2012 MDA Annual Session in Lansing in April. Congratulations Dr. Vruggink and Dr. Hodges!


New Dentist Forum Social Event Friday, March 2, 2012 Bar Divani 15 Ionia SW Downtown Grand Rapids Spouses/significant others welcomed and encouraged Sponsored by MaryBeth Dryer, Biohorizons Implants No charge to those attending Event starts at 8pm RSVP to Dr. Jake Lueder at 616.855.4070

New Dentist Forum Meeting March 28, 2012 Pietro’s, 2780 Birchcrest SE 6:00 pm Speaker: Scott McMillen Sponsored by Lynn Jazdzyk from Dental Arts Laboratory


WEST MICHIGAN DENTAL SOCIETY 511-F Waters Building Grand Rapids, MI 49503


2012 WMDDS Winter Bulletin  

2012 WMDDS Winter Bulletin