Pre-Listing Packet THIS PRESENTATION HAS BEEN PREPARED FOR:
Hon-Yim Ko and Shui-Tze Ko
by Margaret Flaherty BROKER ASSOCIATE
WK Real Estate
303.668.2926 mflaherty@wkre.com margaretflaherty.wkre.com
ABOUT
Welcome to WK Real Estate What’s your passion? At WK Real Estate, that’s an easy question to answer. While some say our industry is about buying and selling houses, we believe it’s about finding and creating new homes. That’s our passion. And for more than 45 years, it has been the driving force behind everything we do. Established in 1976, WK Real Estate is the largest independently owned, full-service real estate company in Boulder County. From our inception, we have been committed to helping residential, corporate and commercial clients find the perfect property. Our brokers are chosen for their proven expertise, deep knowledge of Boulder County and beyond, and unwavering passion for connecting people with the right properties and the best resources. WK Real Estate blends the best of big firms and boutique agencies, delivering world-class service with a personal touch. We boast an extensive international network, integration of the most current technology, and membership in many of the industry’s most prestigious organizations.
WK Real Estate has an outstanding reputation for marketing distinguished properties, and for sales professionals who offer specialties in residential, mountain, farm and ranch locations in Boulder, Longmont and the surrounding communities. We also proudly maintain an international real estate presence through our strategic alliances. We invite you to read on to learn more about us and how we can help you. When it comes to real estate, we prove that you can have it all.
ABOUT
Mission At WK Real Estate, our mission is to stimulate the quality of life in Boulder and surrounding counties through real estate. Our clients are our primary focus. We work tirelessly to meet and exceed your expectations.
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Int eg ri
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WK Real Estate was built on 5 core principles. We embrace these values every day with passion and energy.
I n n ov a t i o n
WK Real Estate’s adherence to these principles is continually revealed though our unparalleled personal service and a nurturing business environment that promotes long-term financial success. We are leaders in the communities we serve and live in. The spirit of giving back is fundamental to everything we do. In fact, our agents annually participate in more than 100 volunteer events and organizations.
ABOUT | Our Team
The WK Real Estate Team As an independently owned company, WK Real Estate takes great pride in providing highly personalized service to lifetime clients. That commitment begins and ends with an impressive team of smart, seasoned agents. Our Brokers WK Real Estate seeks out the best and brightest brokers around. Our agents average more than 15 years of experience in real estate. They come from diverse backgrounds and draw on a wealth of knowledge. We encourage a culture of collaboration. Our agents rely on their colleagues to ensure the needs of every client are met. When it’s all said and done, what you give back matters most. This is a guiding principle at WK Real Estate. Our roots run deep in the communities we serve. Our agents see the big picture and actively work to make the world a better place for their neighbors, friends and families.
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The WK Real Estate Team (continued)
ABOUT | Our Team
The WK Real Estate Leadership Team No real estate company in Boulder County can match the combined experience of the WK Real Estate Leadership Team. Chairman and founding partner Lew Kingdom is a Certified Residential Specialist (CRS) and a Certified Real Estate Broker Manager (CRB), and has earned National Association Realtor's Green Designation (GREEN). President Dan Kingdom has been recognized as Realtor® of the Year and has also logged two terms as Director for the Colorado Association of Realtors (CAR). Executive Vice President, Kari Newman brings a wealth of real estate knowledge being a graduate from the Realtor® Institute (GRI) and over 18 years of sales and management experience.
Our Relocation Team
Our Marketing Team
Our Support Team
WK Real Estate has been in the relocation business for more than 30 years, longer than anyone else in the area. In fact, we are the only agency in Boulder County to have a Certified Relocation Professional (CRP) on staff and a team dedicated specifically to this segment of the industry.
WK Real Estate has established itself as a leader when it comes to effective, targeted marketing. Our easy-to-use website (www.wkre.com) features cutting-edge technology that showcases properties of all shapes and sizes. In addition, the WK Real Estate Marketing Team includes specialists devoted to Social Media and Digital Marketing.
WK Real Estate is one of the few agencies in Boulder County that employs a full-time support team, including a Front Desk Coordinator, Graphic Designer, Showing Coordinators and Transaction Coordinators. This added layer of administrative support allows our agents to focus on the things they do best, while making the buying and selling process easier and more efficient for our clients.
About Me Margaret Flaherty I believe in an inherent responsibility to complete every real estate transaction with educated guidance, integrity, follow through and honesty, from start to finish. The process must be a positive experience for all parties involved, from the sellers and buyers to customers, renters, the lenders, title company, appraisers, inspectors, vendors, attorneys and other realtor associates.
With over 40 years of experience in the real estate industry, I pride myself on the personal, long-term relationships I have built with my clients. With an extensive background in property management, many of my first clients were renters just starting out in their real estate journey and investors looking to purchase additional properties or sell current holdings. Today, many of those same clients have bought or sold multiple properties with me and many are people I consider to be good friends. Graduate Real Estate Institute (GRI) and a Certified Residential Specialist (CRS). Born and raised in southern California. Relocated to Boulder in 1980 with my husband Nick, where we raised our two children and now enjoy spending time with our grandson. I cherish time spent with my family and friends, working in my garden, my pets, reading, live music and entertainment and enjoy all the beauty that Colorado has to offer. Call me today to talk about how I can best assist you with your real estate needs.
Margaret Flaherty BROKER ASSOCIATE C 303.668.2926 E mflaherty@wkre.com W margaretflaherty.wkre.com
4875 Pearl E. Circle, Suite #100 Boulder, CO 80301
FIND ME AT WKRE.COM wkre.com/our_agents
ABOUT
Boulder County & Beyond WK Real Estate serves clients all over the greater Front Range area and Metro Denver. We maintain offices in Boulder and Longmont, but our reach extends far beyond that, including Arvada, Berthoud, Broomfield, Dacono, Denver, Eldora, Eldorado Springs, Erie, Firestone, Fort Lupton, Frederick, Golden, Hygiene, Jamestown, Lafayette, Louisville, Loveland, Lyons, Mead, Nederland, Niwot, Superior, Thornton, Ward and Westminster.
Estes Park
34
34
Greeley
34
Loveland Johnstown
7 36
Berthoud 85
287
BOULDER COUNTY
Lyons
Mead
Platteville
7 66
Allens Park 36
7
Longmont
Hygiene
85
Jamestown
25
119
Niwot 72
52
Ward
Boulder
Eldora
Nederland
7
Lafayette
Brighton
Louisville
93
Fort Lupton
Erie
287 7
119
Firestone Frederick Dacono
85
Eldorado Springs
Superior
76
25 36
Broomfield
Denver International Airport
Thornton Westminster
119
Arvada
93
Golden
KEY WK Real Estate Office Primary areas served by WK Real Estate
76
270
Commerce City
58 70 70
6
Denver
70 70
70
470
Lakewood Evergreen
Glendale
ABOUT
Leading Real Estate Companies of the World® WK Real Estate's reach is truly global, thanks in part to our membership in the Leading Real Estate Companies of the World ® (LeadingRE), an invitation-only network of more than 565 agencies in more than 70 countries around the globe. In total, LeadingRE accounts for more than $372 billion in sales volume, and its members have the #1 market share in more top markets than any other real estate network. LeadingRE's headquarters are in Chicago, with international offices in London and Singapore. It boasts more sales among the top 500 brokerages than any other real estate network. Training Magazine has recognized its awardwinning learning platform, Leading RE Institute, multiple times. WK Real Estate takes great pride in being one of a select group of companies to earn the Website Quality Certification from LeadingRE, a designation that highlights high achievement in online design and functionality. WK Real Estate’s affiliation with LeadingRE is of great benefit to our clients. For clients moving out of state, LeadingRE’s website features powerful search tools that allow you to view homes in locations all over the country and around the world.
More US Home Sales Volume than any National Real Estate Brand Leading Real Estate Companies of the World®
$257
Keller Williams
$219
Coldwell Banker
$187
Berkshire Hathaway HomeServices
$91
Compass
$91
RE/MAX
$85
Sotheby’s International Realty
$78
eXp Realty
$36
Redfin
$31
Douglas Elliman
$29
Century 21 Homesmart Corcoran Better Homes and Gardens ERA
$29 $17 $16 $13 $10
Volume shown in billions of dollars. This bar chart is sourced from REAL Trends 500 for 2019, realtrends.com.
ABOUT
Relocation Services WK Real Estate was the first Boulder County company to recognize the specialized services and support that relocating clients require. To address this need, in 1987 we formed our Relocation Department with staff and associates who have the relevant knowledge and necessary skill sets. We have since worked with thousands of individuals as well as local and national corporations to ease the transition of relocating in or out of the area. We’re Local, We’re Global As an affiliate of Leading Real Estate Companies of the World®, our brokerage is a local and global market leader working on your behalf. Through world-class resources and connections, LeadingRE and our award-winning Relocation Department work together to provide our clients with truly exceptional real estate experiences anywhere in the world.
Our Full-time Relocation Team - Experienced Professionals
WK Real Estate is consistently recognized and awarded for our outstanding work and contributions to the Leading Real Estate Companies of the World® network. WK’s Relocation Department proudly holds the RELO Quality Certification® (RQC). Currently only 27 of the 565 firms in the worldwide network have been awarded this most prestigious certification. Modeled after the Malcolm Baldrige National Quality Award, the RQC was created by LeadingRE to provide measurable standards for the pursuit of relocation excellence. WK Real Estate is currently the only firm in the North Metro Denver, Boulder and Northern Colorado area to have been awarded this prestigious credential. With over 30 years of combined relocation and real estate experience, WK’s Relocation Department is the area’s most experienced and only full-time team. WK Relocation is a recognized leader in individual and corporate relocation services. Additionally, our VP Corporate Services & Relocation is the area’s only Certified Relocation Professional®, accredited by the Worldwide Employee Relocation Council®.
PAM METZGER, CRP, GDS, GRP
DIANA CARDENAS, LRS, GRP
Vice President, Corporate Services & Relocation
Relocation & Referral Coordinator
Services We offer an extensive array of services to both individuals and corporations, including: P Personalized Client Needs Assessment P Customized Relocation Materials P Area Orientation Tours P Cost of Living Analysis
P Home Finding P Current Home Market Analysis P Home Sale Assistance - Local and Departure Location P Household Goods Move Referrals
P P P P
Settling-In Services Rental Assistance Temporary Housing Relocation Policy Consultation
ABOUT | Luxury
Luxury Real Estate Among our strengths at WK Real Estate is the marketing and sale of luxury homes. As a founding member of Luxury Portfolio International®, we are the local leader in an exclusive network of the world’s most experienced and respected experts in luxury real estate. Luxury Portfolio International® utilizes a mix of online media tools and traditional publishing venues to position homes to receive maximum exposure. More than 50,000 properties were featured last year in Luxury Portfolio International’s global publications and on its award-winning website, www.LuxuryPortfolio.com. Luxury Portfolio International® is the luxury face of Leading Real Estate Companies of the World®, and gives our listings exposure t0 the largest audience possible outside of our local market. Some of the advantages of this affiliation are: P More #1 market share firms in major U.S. cities than any other network or franchise P More than $58 billion in global luxury properties on 6 continents P More listings over $1 million than any other network or franchise P More than 58 million affluent consumers targeted through integrated marketing P An average of 3 million high net worth visitors annually to luxuryportfolio.com
ABOUT | Luxury
Through our relationship with Luxury Portfolio International®, WK Real Estate provides your distinctive property with unprecedented measurable exposure to a global audience, including: P Affiliate websites such as WallStreetJournal.com, MansionGlobal.com, Juwai.com, CountryLife.co.uk, LeadingRe.com, and Barrons.com P Innovative online media tools P Traditional publishing venues such as the Wall Street Journal, Unique Homes, LUXE Interiors + Design, International Property & Travel, FOUR, Financial Times and Yachts International P Exclusive Luxury Portfolio International magazine P Award-winning Luxury Portfolio International® website that reaches consumers from more than 200 countries each month
Luxury Brochure Sample
Some of the publications that feature Luxury Portfolio International properties.
MARKETING
The Home Selling Process The time frame between going under contract and closing on your new home is generally 4 - 6 weeks. Interview with Realtor Show Property
Decide Agency Relationship
Offer Rejection
Counter Acceptance
Rejection
Under Contract
Loan Application
Title Exam & Opinion
Appraisal
Inspection
Negotiation Title Insurance Acceptance
Underwriting Acceptance
Closing Table Review Documents Transfer Title Creation of Lender’s Lien Closing and Possession!
Rejection
MARKETING
Marketing Your Home Professional HD Photography & Virtual Tour Capturing the essence of your home in a visual format takes more than just a cell phone photo. That’s why all WK listings employ professional real estate photographers to photograph your home prior to listing it on the MLS. Additionally, virtual tours help buyers visualize the flow of the floor plan and additional property details.
Traditional Marketing We employ all the traditional methods, including MLS input, print advertising, yard signs, open houses and direct mail marketing. These methods will help you catch the eye of prospective buyers out admiring their favorite neighborhoods.
MARKETING
Marketing Your Home Print Marketing Print marketing can be a very beneficial way to target certain buyers. Materials such as postcards and brochures will help your property stand out, providing information and details that prospective buyers want to know. Direct Mail Marketing
Property Brochures
Print Advertising
Boulder Daily Camera & Longmont Times Call Your home may be featured in WK Real Estate’s section in the Boulder Daily Camera or the Longmont Times Call, providing visibility to the weekend readers of two of the largest local newspapers.
MARKETING
Marketing Your Home WKRE Website Your home will be featured on our award-winning website, www.wkre.com. New listings are displayed in our featured section, and our home search function is the first thing visitors see when viewing our homepage.
Targeted Listing Syndication WK Real Estate goes well beyond standard online marketing methods to achieve maximum exposure for your property. We syndicate all of our listings so that your home appears on the most frequented property websites such as Zillow.com, Realtor.com, Redfin.com, Homes.com and more.
and more!
MARKETING
Marketing Your Home Individual Property Website WK Real Estate provides customizable websites that enable us to showcase a property in greater detail. There are no limitations on the information we can present embedded videos and full screen images bring a home to life. Interested buyers can schedule a showing directly in just a few clicks.
Adwerx Advertising Adwerx advertises your property on hundreds of top websites, targeting people who have visited real estate related websites and potential buyers within a certain geographic location of your choice.
MARKETING
Marketing Your Home Facebook Advertising WK Real Estate employs Facebook and Instagram ads to promote properties to social media users, reaching specific target audiences. Ad viewers can click on the ad and be redirected to the property website to see details.
Social Media Marketing WK Real Estate is also the only real estate firm in the area with a full-time Social Media Specialist. Among the channels we use are Facebook, Instagram, Pinterest, Twitter, LinkedIn and YouTube.
MARKETING
Marketing Your Home Carousel Ad Online presence is essential to marketing properties in today’s digital climate. WK Real Estate enters all new listings into a weekly carousel ad that uses an advanced algorithm to target potential home buyers based on browsing behavior, content consumed, site visits, online purchases and many other factors. The ad then shows on the home buyers’ favorite websites such as ESPN.com, CNN.com or Facebook.
MARKETING
Luxury Portfolio Marketing Listing on Luxury Portfolio International® Syndicates Worldwide WK Real Estate is in the upper 20% of brokerages accepted for membership in Luxury Portfolio International. When you list with us, our exclusive membership in Luxury Portfolio provides global reach for your home, reaching viewers from over 200 countries/regions each month.
LuxeAnalytics More than 3 million affluent consumers visit luxuryportfolio.com every year. See who’s viewing your property, how they found it, what country they’re from, and what language they speak. You can also see if they’ve visited your property more than one time and how long they spend viewing it.
Luxury Social Media Exposure Through WK’s partnership with Luxury Portfolio we gain additional exposure. Our network goes beyond personal relationships, and reaches people worldwide through targeted social media advertisements. Whether targeting other agents around the world to share significant listings, or directing luxury home buyers to your listing, Luxury Portfolio gives us the high-profile media promotion your home needs.
COMPARITIVE MARKET ANALYSIS
Understanding Market Value and Pricing Your Home Accordingly The importance of accurately pricing a home for sale can’t be overstated. Properties that fall within market range generate more showings and offers, and ultimately sell in a shorter period of time. WK Real Estate relies on a variety of industry indicators, plus our own knowledge of the marketplace, to price your listing to ensure maximum exposure and a satisfactory sale.
The 5 factors that influence the sale of a home:
Location
1
2
Does the community offer what a prospective buyer is looking for in terms of schools, employment opportunities, shopping, churches, etc.?
3
Is the home priced competitively based on current market conditions?
Terms
4
What issues are you open to negotiating, and where will you stand firm?
5
Price
Condition
Does the appearance of the property attract buyers or discourage them?
Agent
Is your agent experienced, knowledgeable and accessible?
PREPARING YOUR HOME
Preparing Your Home for Showings At WK Real Estate, we encourage our clients to make the small investments of time and money that give their properties an edge over other listings. Here are some factors to consider: Curb Appeal P Clean and clear the entrance. P Polish the door knob and check that the doorbell works. P Mow the lawn, trim bushes and shrubs, and weed and edge gardens. P Paint the exterior, trim and front door as needed.
P Turn on lights, and open blinds and shades during the day. P Keep the sidewalk and driveway clear of any debris or snow. P Repair broken gutters and eaves.
Interior Touches P Replace broken light bulbs. P Oil squeaky hinges. P Clear stairs, hallways, counters and P P P P
other surfaces, including baseboards. Place excess furniture in storage. Straighten up closets. Shampoo the carpets. Wipe down major appliances.
P Clean all bathrooms and windows. P Fix leaky faucets and running toilets. P Repair cracked plaster. P Tidy up the basement, garage, pantry and crawl spaces. P Touch up interior paint as needed. P Stage with artwork and furniture.
Buying Atmosphere P Be absent for any showing. P Take your pet with you, keep it outside or crate it. P Place flowers at front entrance. P Create a pleasing fragrance (but no potpourri). P Remove personal artwork from walls, doors and refrigerator.
P Limit the number of family photos in the house. P Light the fireplace during the winter. P Turn ceiling fans on low during the summer. P Turn on soft background music. P Put place settings on the dining room table.
PREPARING YOUR HOME
Preparing Your Home for Inspection Just as first impressions are important when showing your home, the same is true when your property is under contract and ready for inspection. Again, small investments of time and money can make a big difference. At WK Real Estate, our goal is to reinforce to the home inspector what the buyers liked about your property in the first place. Here are some helpful suggestions: P Confirm that water, electric and gas services are active, with the gas pilot light burning. P Pets should not hinder the inspection. Remove them from the premises or secure them outside. P Replace any burned out light bulbs to avoid a “light is inoperable” report. P Test smoke and carbon monoxide detectors and replace any dead batteries. P Clean or replace dirty HVAC filters and ensure they fit securely. P Remove stored items and debris from the foundation. These can be cited as “conducive conditions” for termites.
P Remove items blocking access to HVAC equipment, electrical service panels, closets, gates and crawl spaces. P Unlock areas that require access, including doors, hatched, electrical panels, closets, gates and crawl spaces. P Trim tree limbs and bushes for easy access to the house, including the roof. P Fix broken or missing items, including door knobs, locks and latches, window panes, screens, gutters, downspouts and chimney caps.
SERVICES AND FEES
Services and Fees It is the policy of WK Real Estate agents to charge a professional fee of 6% of the sales price of the property. We cooperate with other real estate companies and agents and encourage them to show your property to buyers with whom they are working. If they show the property to the buyer, we pay them a cooperative commission that is included in the 6% fee.
Services Summary: Advertising
P Social Media P Newspaper ads P Internet P Magazines P Full color brochures P Adwerx & Carousel banner ads P In-office postings and promotion P Personal postings and promotion
Mailings
P Postcards P Email marketing
P Letters
Listing Services
P MLS — Northern Front Range–IRES, Denver and statewide with REColorado and Cooperative MLS
Internet/Website
P Virtual home tours P Home photographs/descriptions P New listings rotation on wkre.com P MLS search with real time updates for local and national listings P Individual property websites
Showings Administration P Single point of contact for
coordination (through ShowingTime) P Database security checks to verify license for agents showing property
Coordination
P Scheduling of showings, inspection and appraisal P Collection of feedback from showings P Updates throughout process
Open Houses
P Available upon request, with advertisement in newspaper (printed and online), MLS syndication and websites P Hosted by WK Real Estate Realtor
Contract/Closing Services
P Your advocate throughout the contract process P Contract preparation and negotiation P Inspection negotiation P Professional advice related to benefits and risks of transaction P Management of contract deadlines P Review of closing documents P Attendance at closing P Cooperative commission 2.8% (WK Real Estate policy) P Risk management P Errors and omissions insurance