March/April 2025 Wisconsin Banker

Wisconsin Banker

The Future of Money? Why Stablecoin is the Next Big Banking Debate

By Malcolm McDowell Woods

It might have been lost in the tsunami of executive orders, decrees, statements, directives, and social media posts which has gushed from Washington, D.C. in the weeks since Donald Trump assumed the presidency, but cryptocurrency is having a bit of a moment — and it could soon be a big issue for the banking industry.

That message was shared by WBA President and CEO Rose Oswald Poels in early February, shortly after returning from a trip to the nation’s capital. While there, banking industry officials met with U.S Representative Bryan Steil, of Wisconsin’s First District. Steil chairs the House Subcommittee on Digital Assets and Financial Technology. He told the banking delegation he intended to move quickly to introduce new legislation dealing with bitcoin, specifically targeting a cryptocurrency known as stablecoin.

Developments in mid-February confirmed that such legislation was indeed on a fast track. First, newly appointed White House AI and crypto czar David Sacks told reporters that his priority was getting legislation regulating stablecoin through Congress. That announcement was almost immediately followed by the introduction of the GENIUS Act of 2025 by Senators Hagerty,

Scott, Gillibrand, and Lummis. The new bill, to be put before the 119th Congress, follows up on a stablecoin bill that had been crafted by the 118th Congress. That bill passed out of the House Financial Services Committee despite objections from Congressional Democrats but wasn’t passed before that Congress adjourned.

So, why stablecoin in particular? How does it differ from other cryptocurrencies and what might it mean for the banking industry? Broadly defined, cryptocurrency is a decentralized system of digital currency maintained and distributed through online computer networks. Bitcoin, perhaps the most well-known form of cryptocurrency, has been around since 2009. Envisioned as a peer-to-peer electronic cash system, its featured anonymity and the absence of central oversight has made it popular as a tool for transactions on the dark web and money laundering. Despite that, bitcoin has continued to gain acceptance and legitimacy. In 2021, El Salvador became the first country to declare bitcoin legal tender, and its use as a method of payment has grown.

The rise in the value of cryptocurrency has attracted investors and speculators, but they have been on a roller coaster ride — by late 2021, the overall value of cryptocurrency hit a high of $3 trillion, only to plummet to $1.23 trillion by April of 2023 (by early February of this year, it attained new heights, reaching $3.7 trillion).

Continued on pg. 19

A Decade of Strength: Celebrating 10 Years of Wisconsin’s United Banking Association

By Katie Reiser

Ten years ago, two powerful banking organizations in Wisconsin took a bold step — one that would reshape the landscape of Wisconsin’s financial industry. As we celebrate a decade since the historic merger of the Community Bankers of Wisconsin (CBW) and the Wisconsin Bankers Association (WBA), we look back on the successes, challenges, and the bright future ahead for Wisconsin’s banking community.

A Vision for a Stronger Industry

Reflecting on the merger, former President and CEO of CBW and current WBA Executive Vice President and Chief of Staff Daryll Lund emphasized the driving force behind the decision, “From the start, this was about serving our members better. We took two strong organizations and created one even stronger voice for Wisconsin’s banks.”

From advocacy to education to member services, the merger aimed to create a single, unified association that could champion the needs of banks across the state.

Overcoming Challenges with a Shared Focus Merging two long-standing organizations was no small task. But through clear communication and a commitment to member value, the transition was a success. Lund said, “Our guiding principle was simple — every decision we made had to be in the best interest of our members. That focus kept us on track through the integration process.”

One of the key milestones was gaining member approval. The numbers spoke for themselves: 96% of CBW members and 97% of WBA members voted in favor of the merger. Lund explained, “That overwhelming support was a clear mandate. Our members recognized the value of coming together as one.”

Stronger Together: The Impact on Wisconsin’s Banks

The benefits of the merger were immediate and long-lasting. For many banks, it meant reduced membership costs while maintaining access to the same — if not enhanced — resources. “For joint members, the merger actually resulted in lower dues while providing even greater benefits. That was a win-win,” Lund pointed out.

Continued on pg. 9

By Al Araque

Wisconsin Banks Give Back During WBA Power of Community Week

I hope that 2025 is treating you well. As I write this, I am feeling energized, informed, and inspired after the 2025 Bank Executives Conference held at Milwaukee’s Pfister Hotel the first week of February. This year’s theme was IMPACT, which has also been my theme as WBA Chair. It was invigorating to gather with colleagues, honor industry leaders, learn about new products and services in the sold-out exhibit hall, and attend a wide variety of compelling general sessions and facilitated discussions.

After some particularly cold, snowy, and windy days, I am looking ahead to spring and am excited about the upcoming WBA Power of Community Week, which occurs during April’s Community Banking Month. This year, WBA’s Power of Community Week will be held April 21–26.

National Teach Children to Save Day is Thursday, April 24, which overlaps with Power of Community Week! A great way to participate is giving financial literacy presentations in elementary school classrooms using the Wisconsin Bankers Foundation's Reading Raises Interests Kits. This year’s book is “Rock, Brock, and the Savings Shock” by former FDIC Chair Sheila Bair. Visit wisbankfoundation.org/reading-raises-interest-kits by March 7 to place an order for your bank’s free kit, which includes 10 copies of the book and supporting materials.

Last year, over 375 individual bank branches representing more than 60 member banks participated in Power of Community Week. This annual campaign brings together member banks, Associate Member companies, and WBA staff to encourage engagement in one or more service activities. Taking action demonstrates the banking industry’s ongoing strong commitment to local communities across Wisconsin.

I shared in my first column as Chair that one of the reasons I was drawn to my current role with Johnson Financial Group in 2021 was because of founder Samuel C. Johnson’s commitment to our communities and always putting people first — associates and clients alike. The Johnson family has a long tradition of philanthropy and community involvement. This quote from Helen Johnson-Leipold, Chairman of Johnson Financial Group, sums things up perfectly, “Do what’s best for family, company, and community. We are here to make a difference in the world.”

Dare to be different.

Embracing uniqueness is at the center of what we do. Just like you, we understand the power of individuality. That’s why we take a personalized approach, getting to know you, your accountholders and your goals. With SHAZAM, expect high-performing solutions, exceptional value and hands-on service empowering you to make a lasting impact on your community today and for years to come.

Johnson Financial Group associates collectively volunteer tens of thousands of hours each year! Encouraging your employees to volunteer in the community through workplace programs like Power of Community Week doesn’t just positively impact your community, it contributes to a positive workplace culture. Research shows that workplace volunteerism significantly enhances employee engagement. According to Deloitte, workplace volunteer opportunities enhance employees' sense of purpose, leading to higher job satisfaction and loyalty. In their 2024 survey, 91% of survey respondents said volunteer opportunities can have a positive impact on their overall work experience and connection to their employer.

If you’re looking for inspiration for Power of Community volunteer activities this year, check out some examples of fun and impactful projects by using the hashtag #BanksPowerWI on social media or visit wisbank.com/BanksPowerWI to find ways to get involved and additional details.

There are opportunities to make an impact everywhere!

shazam.net

Araque is SVP, director of consumer, private, and business banking with Johnson Financial Group, Racine, and the 2024–2025 WBA Chair.

Is

May a Person Use the Name, Logo, or Symbol of a Bank in Marketing Material?

By Scott Birrenkott

Not if it is deceptive. More specifically, Wisconsin law provides, in summary, that no person may use the name, logo, or symbol of a bank, or such that is deceptively similar to that of a bank, in any marketing material provided to another person in a manner that a reasonable person may believe that the marketing material originated from the bank.

From time to time, potentially deceptive letters circulate among bank customers, causing frustration and confusion. WBA is aware that such deceptive letters have recently been circulating once more. These letters often take the form of mortgage relief offers, solicited by individuals unassociated with the bank. When these letters violate Wisconsin law, such as by misrepresenting their nature as being associated with a bank, WBA recommends reporting them to the Wisconsin Department of Financial Institutions (DFI). DFI has enforcement authority over such letters, including the ability to issue cease and desist orders, and penalties. For this reason, banks that encounter such letters are encouraged to contact WBA and DFI.

Banks should also be mindful of the customer service aspect of such letters. Even when reporting letters, and even if a letter is not deceptive, banks will likely still receive complaints from their customers. In such situations, banks might consider discussing with their customers how and when it will issue correspondence. This way, customers can easily identify what originates from the bank. Additionally, banks might consider discussing this matter with their customers at time of loan closing so they can be better prepared to identify these letters as not originating from the bank. By preparing customers ahead of time, banks can potentially curb some confusion and frustration resulting from these letters. To assist with this matter, WBA’s Mortgage Lending Committee has prepared a sample letter which can be used for these purposes.

Tangential to this matter, WBA has also become aware of many Wisconsin loan applicants receiving numerous unsolicited offers for credit and insurance after submitting a loan application. The volume of offers has greatly increased during the past couple years given the overall slowdown in mortgage loan activity due to rising interest rates and the low inventory of homes for sale. Customers become upset due to the number of offers received and because some believe the bank shared their nonpublic information. The WBA Mortgage Lending Committee has also created a customer awareness letter in this regard to alert loan applicants upfront of the effect of prescreening under FCRA.

Both letters are available through WBA’s best practices library. If you need assistance accessing the WBA best practices library, or if you have any questions on this topic or other matters of compliance, contact WBA’s legal call program at 608-441-1200 or wbalegal@wisbank.com

Birrenkott is WBA director – legal.

Volunteer Your Expertise

See firsthand how your ideas, insight, and connections can leave a lasting impact on Wisconsin’s evolving banking landscape. By serving as a committee, section, or advisory board member, you help tailor WBA’s programs, advocacy efforts, and resources.

Volunteer at wisbank.com/ Committees by March 10.

• Agricultural Bankers Section Board

• Building Our Leaders of Tomorrow (BOLT) Section Board

• Diversity, Equity, and Inclusion Advisory Group

• Financial Crimes Committee

• FIPCO® Software Users’ Committee

• Government Relations Committee

• Human Resources Committee

• Marketing Committee

• Mortgage Lending Committee

• Retail Banking Committee

• Technology and Operations Committee

• Trust Banking Section Board

• Wisconsin Bankers Foundation Financial Literacy Advisory Board

Leaders in Banking Excellence

The Wisconsin Bankers Association Leaders in Banking Excellence Wall honors current and former banking leaders who have helped shape their bank and/or our state’s banking industry with recognition as a fixture in the WBA headquarters building in Madison. The wall was established in 2020 and now features 27 profiles.

Nominate a banker at wisbank.com/excellence by Friday, May 16, 2025, for excellence in banking, civic involvement, and community service.

Your nomination will also accompany a contribution to WBA's public charity, the Wisconsin Bankers Foundation, of $10,000. Bankers will be recognized with a plaque in the WBA headquarters and at a ceremony in fall 2025.

WBA Pushes Back on Swipe Fees Proposal and Forward with Legislative Priorities in 2025–26

By Lorenzo Cruz

The Wisconsin Legislature is back in session. One legislative issue which has resurfaced is credit card swipe fees. The draft proposal prohibits a financial institution from charging an interchange fee on the sales tax portion of a credit card transaction. The draft also includes the repeal of the Unfair Sales Act and could include data privacy language. A large retailers’ coalition is pushing the draft that WBA opposes. In 2021, the interchange bill died in committee.

What has sparked interest in moving legislation forward here in Wisconsin? Our Illinois neighbor passed a new interchange law last summer, which is being litigated in federal court. The Interchange Prohibition Fee Act prohibits charging or receiving the interchange fee on the portion of the transaction that covers state or local taxes and gratuities. Over a dozen differing interchange bills could be introduced nationwide in 2025.

Moreover, WBA’s Government Relations team continues to monitor and lobby legislators on the Association’s other priorities below for the 2025–26 legislative session.

• Environmental, Social, and Governance (ESG) – WBA intends to minimize the impact of legislation that would prevent or limit a bank’s ability to make their own riskbased business decisions over loans and investments.

• Trust Code – WBA continues to work with the State Bar on Domestic Asset Preservation Trust and other trust related changes.

• Privacy – WBA continues to protect GLBA exemption for financial institutions and their affiliates in data privacy legislation.

• Tax Parity – As more tax-exempt competitors leverage their competitive advantage over banks, WBA keeps pursuing legislative parity for the banking industry and its customers.

• Artificial Intelligence – As artificial intelligence emerges as an issue nationally; WBA will collaborate with legislators to minimize the impact of any AI legislation on the banking industry.

• Elder Fraud Prevention – While positive progress was made on a trusted list last session, obtaining the opportunity for a pause remains a priority for WBA during the 2025–26 session.

• Merchant Category Codes – WBA will continue to neutralize any harmful legislation.

Switching gears to political fundraising, the GR team successfully raised over $271,000 in PAC and conduit contributions in 2024 and reached 90% of WBA’s year-end goal of $300,000, which set a record high. The team also delivered increases across the board in members for Leadership Circle, Silver Triangle, Gold Triangle, and Bankers Involved with Grassroots and Government (BIGG). WBA honored the recipients at a dinner during WBA’s Bank Executives Conference last month in Milwaukee.

Without the membership’s political advocacy support, WBA would not have been able to pass laws on an income tax exemption for banks on commercial/ag loans, banking modernization, trust code update, or elder fraud protections in the 2023–24 legislative session. Let us continue to amplify WBA’s advocacy impact by building on past legislative victories and setting new records for 2025 in political giving and attendance levels at Capitol Day on May 6, the Kohler issue advocacy outing on June 16–17, and the Milford Hills sporting clays PAC event on October 23. Thanks to all the members for their continued commitment to the cause that allows the Association’s unified voice to be heard above the rest.

Cruz is WBA vice president – government relations.

Thank You, Advocacy Supporters!

As part of the Wisconsin Bankers Association’s (WBA) mission to support bankers in Wisconsin, advocacy — at both the state and federal level — plays an important role in the work the team does each day. Thank you to the following individuals who have shown their support of the banking industry and the Association’s legislative priorities by making a contribution to the Alliance of Bankers for Wisconsin (ABW) political conduit, Wisbankpac, or the WBA issue advocacy fund.

Gold Triangle 2024

Recognizes banks with officers, directors, and employees who aggregately personally contribute a minimum amount to the Alliance of Bankers for Wisconsin (ABW) political conduit or Wisbankpac.

American National Bank – Fox Cities; Associated Bank; Bank Five Nine; Bank of Brodhead; Bank of Sun Prairie; Bank of Wisconsin Dells, Bankers' Bank; Bluff View Bank; Bristol Morgan Bank; Capitol Bank; Citizens Bank; Citizens First Bank; Community First Bank, Farmers & Merchants Bank; First Business Bank; First Citizens State Bank; FNC Bank; Fortifi Bank; Forward Bank; Greenwoods State Bank; Horicon Bank; IncredibleBank; Johnson Financial Group; JP Morgan Chase Bank; Mound City Bank; National Exchange Bank & Trust; North Shore Bank; Northwestern Bank; Oak Bank; Oostburg State Bank; Peoples State Bank, Prairie du Chien; Premier Community Bank; Royal Bank; Security Financial Bank; Security State Bank; State Bank Financial; State Bank of Chilton; The Equitable Bank, SSB; The Park Bank; The Peoples Community Bank; The Peshtigo National Bank; The Stephenson National Bank & Trust; Town Bank, N.A.; U.S. Bank; Waldo State Bank; Wells Fargo Bank; Wisconsin Bankers Association; and Wolf River Community Bank.

Bankers Involved with Grassroots and Government (BIGG) 2024

Recognizes banks that complete five out of seven criteria. The BIGG Award is the Association’s highest level of bank recognition for advocacy.

American National Bank – Fox Cities, Associated Bank; Bank Five Nine; Bank of America; Bank of Brodhead; Bank of Sun Prairie; Bank of Wisconsin Dells; Bankers’ Bank; BMO Bank; Bristol Morgan Bank; Capitol Bank; CBI Bank and Trust; Citizens First Bank; Community First Bank; First Business Bank; First Citizens State Bank; FNC Bank; Fortifi Bank; Forward Bank; Horicon Bank; Huntington National Bank; IncredibleBank; Johnson Financial Group; JP Morgan Chase Bank; Ladysmith Federal Savings and Loan Association; Lake Ridge Bank; Mound City Bank; National Exchange Bank & Trust; North Shore Bank; One Community Bank; Oostburg State Bank; Peoples State Bank, Prairie du Chien; PNC Bank; Premier Community Bank; Royal Bank; Security Financial Bank; Security State Bank; The Equitable Bank, SSB; The Park Bank; The Peoples Community Bank; The Peshtigo National Bank; The Stephenson National Bank & Trust; Town Bank, N.A.; U.S. Bank; Waldo State Bank; Waukesha State Bank; Wells Fargo Bank; and Wolf River Community Bank.

Leadership Circle 2024

Recognizes individual bankers who have made a minimum contribution of $3,000 to any combination of the Alliance of Bankers for Wisconsin (ABW) political conduit or Wisbankpac.

Barry Brodbeck, Mound City Bank

Susan Doyle, North Shore Bank

Donna Hoppenjan, Mound City Bank

Shane Ilstrup, Citizens First Bank

Adam Knoll, Partners Bank of Wisconsin

Scott Kopp, Bluff View Bank

Greg Lundberg, Fortifi Bank

Jay McKenna, North Shore Bank

Mark Meloy, First Business Bank

Todd Nagel, IncredibleBank

Paul Northway, American National Bank – Fox Cities

Rose Oswald Poels. Wisconsin Bankers Association

Silver Triangle 2024

Thomas Pamperin, Premier Community Bank

Joseph Peikert, Wolf River Community Bank

Tim Rennes, Peshtigo National Bank

Tom Sattler, The Equitable Bank, SSB

Frederick Schwertfeger, Horicon Bank

Recognizes individual bankers who have made a minimum contribution of $1,000 to the Alliance of Bankers for Wisconsin (ABW) political conduit, Wisbankpac, and/or the WBA issue advocacy fund.

Raymond Allen, IncredibleBank

Alvaro Araque, Johnson Financial Group

Stephen Bianchi, Bankers' Bank

Steven Brogley, Mound City Bank

James Caldwell, First Citizens State Bank, Whitewater

Bryan Carson, Associated Bank

Brennen Clark, Peoples State Bank, Prairie du Chien

Kristine Cleary, State Bank Financial

Sandra Cleary, State Bank Financial

Dennis Cooley, Mound City Bank

Lorenzo Cruz, Wisconsin Bankers Association

John Digman, Mound City Bank

Charles Dubois, First Citizens State Bank

Bill Dyson, Ladysmith Federal Savings and Loan Association

Stewart Etten, IncredibleBank

Tom Farrell, Peoples State Bank, Prairie du Chien

Mark Forsythe, Peoples State Bank, Prairie du Chien

Tyler Foti, Wisconsin Bankers Association

Eric Glewen, Oostburg State Bank

John Halechko, Associated Bank

Jim Hartlieb, First Business Bank

Kelly Heroux, Peshtigo National Bank

Brian Hink, Remedy Consulting

Joshua Hoesch, First Business Bank

Paul Hoffmann, Lake Ridge Bank

Travis Holt, Citizens State Bank of Loyal

Dan Honold, Bank of Milton

Shay Horton, Cumberland Federal Bank, F.S.B.

Gerald Jacobson, Northwestern Bank

Daniel Jansen, Mound City Bank

John Kaiser, Security Financial Bank

Ryan Kamphuis, Bristol Morgan Bank

Jimmy Kauffman, Bank of Sun Prairie

Pamela Kelly, FIPCO

Dean Keyes, Mound City Bank

Keith Killen, The Stephenson National Bank & Trust

Daniel Klahn, Community First Bank

Joseph Kraemer, The Peoples Community Bank

Bruce Kroll, Mound City Bank

Gary Kuter, Capitol Bank

Dennis Long, American National Bank – Fox

Cities

Scott Lopas, Forte Bank

Daryll Lund, Wisconsin Bankers Association

Heather MacKinnon, Wisconsin Bankers

Association

John Macy, Citizens Bank

Joshua Marron, Park Bank, Madison

Jim Mayo, Security Financial Bank

James McKenna, North Shore Bank

Ryan McMurtrie, American National Bank –Fox Cities

Robert McPherson, Peoples State Bank, Wausau

Philip Menzner, IncredibleBank

Thomas Mews, First National Community Bank

Gregory Mieske, Spring Bank

Matt Moroney, Citizens Bank

Peter Mouw, IncredibleBank

Sarah Napgezek, IncredibleBank

Gregory Nicklaus, IncredibleBank

Todd Nicklaus, IncredibleBank

Jenifer Nieuwenhuis, IncredibleBank

Scott Ogren, Security State Bank

Greg Ogren, Security State Bank

Mark Oldenberg, Peoples State Bank

Craig O'Leary, Bank of Brodhead

Michael Olson, Bank of Brodhead

Thomas Olson, Bankers' Bank

Daniel Peterson, The Stephenson National Bank & Trust

Glendon Peterson, IncredibleBank

Jennifer Provancher, The Equitable Bank, SSB

Timothy Purman, Forte Bank

Kevin Raisbeck, Community First Bank

Daniel Ravenscroft, Royal Bank

Bradley Reitzner, Mound City Bank

Roger Retzlaff, Wolf River Community Bank

Scott Rockwell, Bank of Wisconsin Dells

Greg Salmen, The Stephenson National Bank & Trust

Thomas Sattler, The Equitable Bank, SSB

Paul Schlumberger, IncredibleBank

Charles Schmalz, East Wisconsin Savings Bank, Kaukauna

Jeffery Schmid, FIPCO

Jon Schumacher, American Bankers Association

David Seiler, First Business Bank

William Sennholz, Forward Bank

Fred Siemers, Paper City Savings

Brad Stamper, Bankers' Bank

Kathy Strasser, IncredibleBank

Gary Stroyny, IncredibleBank

Laurie Stupak, The Stephenson National Bank & Trust

Kenneth Thompson, Capitol Bank

Jeff Vohs, CBI Bank & Trust

Brandon Wegner, Bank of Wisconsin Dells

Jacob Weinand, Forward Bank

Nicole Wiese, National Exchange Bank & Trust

Andrew Wieser, Security Financial Bank

Clark Yolitz, Dairy State Bank

Challenging Transaction? Reinhart

In an ever-changing landscape, we are dedicated to providing creative yet practical legal solutions that help you achieve your business objectives.

We regularly identify and execute creative alternatives to help clients achieve their goals. We enjoy finding novel ways to resolve complex and difficult situations. We do this by applying a keen understanding of what it takes to achieve success in today’s banking environment coupled with an unflagging commitment to delivering timely, positive results. Recent successes include:

• Helping three banks sell to investor groups or buyers, resulting in liquidity for shareholders while preserving the local community bank charters.

• Facilitating a bank sale on favorable terms after several prior efforts had failed.

• Assisting a client with the divesture of assets from multiple entities in a single, uniquely structured transaction.

• Consummating the acquisition of a bank for an investor group after a years-long bankruptcy process and unprecedented regulatory journey.

Whether it involves finding new pathways to regulatory approval, developing creative solutions for shareholder liquidity and succession, identifying untraditional buyers and counterparties or navigating litigation, insurance and customer-relationship challenges, we move business forward!

The consolidation also streamlined advocacy efforts, allowing the Association to present as Lund described, “one clear voice at the state Capitol and on the national level.” The organization maintained affiliations with both the American Bankers Association and the Independent Community Bankers of America, ensuring all members’ interests were represented at the highest levels.

Looking Ahead: A Future of Continued Success

As the industry continues to evolve, WBA remains committed to innovation and service. Lund reflected, “What we built 10 years ago has delivered on its promise. Our members rely on us now more than ever, and we’re ready to meet the challenges of the next decade.”

With a united front, Wisconsin’s banks are stronger, more efficient, and better equipped to serve their communities. Here’s to the next 10 years of growth, advocacy, and solid member support!

Reflections From Key Players in the Merger

WBA reached out to several of the executive officers from both associations who were closely involved in the merger negotiations to get their perspectives, a decade after their collaborative efforts.

From CBW those individuals were Paul Hoffmann, president, Lake Ridge Bank, and Fred Siemers, president/CEO, Paper City Savings Bank, and from WBA, Rob Cera, president, Greenwoods State Bank, and Tom Pamperin, president/CEO, Premier Community Bank.

Looking back over the past decade, what do you see as the most significant achievement of the merger between CBW and WBA?

Cera: As we had hoped and anticipated, the merger gave the combined entity a more unified and significant voice for community banking in the state of Wisconsin. We were able to leverage both leadership and contributed dollars in ways that allowed us to be even more impactful than the two entities could be on a stand-alone basis.

Siemers: I think the most enduring achievement of the merger has been the ability of leadership, of what was originally two associations, to set

Property and Casualty Lines

• Property and Casualty

• Foreclosed Property

• Workers Compensation

• Umbrella Liability

Lending Related Lines

• Master Property (Force Placed)

• Mortgage Protection

• Lenders Single Interest

• Flood Compliance Solutions

Professional/Specialty Lines

• Financial Institution Bond

• Directors and Officers Liability

• Cyber Liability

aside egos and continuously focus on advocating for Wisconsin banks. Both Daryll and Rose, along with their respective boards, kept this ideal front and center in their minds when the merger concept was originally discussed. This has been an enduring legacy upheld by successive boards over the past 10 years.

What was the biggest challenge or concern during the integration process, and how did the leadership team work to overcome it?

Hoffmann: I think the biggest concern was that banks of all size would not get an equal voice when it came to policy decisions. Fortunately, banking is a relatively small world and many of us have either worked or studied with the other bankers around the state. When we sat across the table from each other and talked as colleagues and friends, it was easier to iron out a merger agreement. (For example, Tom Pamperin and I were close friends from GSB.) We all put our egos aside and focused on how we can be stronger, together.

Pamperin: The most significant challenge to overcome was setting aside the history of both organizations for the good

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You’re working diligently to best position your balance sheet, and we know what you’re up against in the current environment. As you navigate complex strategies to maintain liquidity and margin, we can help you develop solutions backed by our own experience so you can confidently move your operation forward. We can help get you there because we’ve been there.

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We go above. So you can go beyond.

Bank Executives Conference

February 5–7 I The Pfister Hotel I Milwaukee

WBA Members “Impact” the Industry

In February, over 280 bankers from across Wisconsin gathered for WBA’s annual Bank Executives Conference. As the state’s largest banking event, the Bank Executives Conference brings together bank leadership teams from across the state for keynote and breakout presentations, networking, and collaboration.

The keynote speakers and industry experts — including Fed. Governor Michelle Bowman, Jeff Bush, Steve Jones, Rebeca Romero Rainey, and Lt. Col. Dan Rooney delivered insightful and inspiring presentations on the latest trends, challenges, and opportunities in the banking industry (and beyond). Topics in facilitated breakout sessions ranged from building strategic plans to managing margins and growing deposits to retaining talent. Attendees gained valuable insights into navigating the rapidly evolving financial landscape.

In addition to a full exhibit hall and various networking

opportunities, this year’s event also honored several distinguished bankers with prestigious awards. Ken Thompson of Capitol Bank in Madison was recognized as WBA’s 2024 Banker of the Year; Bank of Sun Prairie received the Wisconsin Bankers Foundation’s prestigious Financial Education Innovation Award; eight bankers were inducted into WBA’s 50- and 60-Year Clubs; and nearly 50 banks achieved WBA’s Gold Triangle and/or Bankers Involved with Grassroots and Government (BIGG) Award.

The theme for this year — "impact" — encapsulates WBA Chair Al Araque's mission to amplify the impact of the Association through member engagement. Throughout the event, participants celebrated the achievements of the past year while strategizing plans for the future. Information and inspiration gleaned during the conference will help bankers reach more community members, achieve greater outcomes, and make lasting impressions across Wisconsin.

Al Araque, WBA Chair, greeted attendees in his Chair’s Welcome and later with WBA President and CEO Rose Oswald Poels, he provided an update on WBA: Amplify Your Impact

Attendees got to choose from eight engaging and informative facilitated discussions on Thursday.

Steve Jones, co-founder of Jadin | Jones Coaching and Consulting, presented a dynamic keynote address, Growing a Winning Culture.

WBA staff members Jody Roos and Lori Kalscheuer welcomed attendees. This year’s conference drew nearly 500 bankers, WBA Associate Members, and guests to Milwaukee’s Pfister Hotel.

Bank Executives Conference

February 5–7 I The Pfister Hotel I Milwaukee

Throughout the event, attendees had the opportunity to meet with vendors to discuss products and services in the sold-out exhibitor hall.

Following

Banks were recognized with Gold Triangle and BIGG Awards for their fundraising and advocacy-related efforts.

Rebeca Romero Rainey, president & CEO, Independent Community Bankers of America, provided an ICBA update.

Jeff Bush, principal The Washington Update, provided an overview of the political environment and prospective legislation.

The AI in Action Panel discussion moderated by Eric Cook drew a large crowd who appreciated the insights shared by four bankers who have all successfully deployed AI strategies at their banks.

her remarks on Friday morning, Fed. Governor Michelle Bowman, center, met with WBA Board members.

Lt. Col. Dan Rooney, fighter pilot, author, and founder of Folds of Honor, inspired and motivated attendees as the closing keynote speaker.

Recipients of the Leadership Circle Award were recognized.

Kenneth D. Thompson Named 2024 Banker of the Year

The Wisconsin Bankers Association (WBA) is pleased to announce that Kenneth D. Thompson, executive chairman of the board of Capitol Bank, Madison, has been named the 2024 Banker of the Year. The award was presented the evening of February 6, 2025, at the WBA Bank Executives Conference.

“It is an honor to congratulate Ken on earning the title of ‘Banker of the Year,’” said Rose Oswald Poels, WBA president and CEO. “He is widely admired not only for his professionalism and expertise, but also for his genuine kindness and deep commitment to his family, colleagues, and community.”

Thompson’s 29-year journey with Capitol Bank began in its early days as a de novo bank with under $10 million in assets. Since that time he has steered Capitol Bank to over $600 million. Under his guidance, Capitol Bank expanded its footprint, opening new branches and fueling loans to support the local economy.

Thompson’s influence extends far beyond his local community, shaping the banking industry at large. As a former chair and board member of the Wisconsin Bankers Association, he guided the organization through challenging times, including the pandemic years. His advocacy efforts in Washington, D.C., service on the WBA Government Relations Committee, and his testimony to policy makers on critical issues such as the prevention of elder financial abuse have left a lasting impact on the industry. Thompson’s support of financial literacy through the Wisconsin Bankers Foundation further underscores his commitment to empowering individuals and strengthening the financial wellness of Wisconsinites.

In his professional capacity, Thompson has been a driving force behind economic growth and innovation. As a member of the Federal Home Loan Bank of Chicago Board, he has championed initiatives that promote housing finance and community investment. Thompson’s commitment to economic development extends to partnerships with organizations such as Madison Development Corporation, where his leadership has supported critical local projects. Under Thompson’s leadership, Capitol Bank received the ICBA Community Service Award for providing financial services to 12 senior living facilities which reflects his vision for fostering financial stability and access for all.

Thompson embodies the spirit of community service through his lifelong commitment to improving lives both inside and outside the banking world. His dedication shines brightly at Agrace, Wisconsin’s largest hospice care organization caring for over 1,000 patients per day, where he has been involved as a volunteer since 1997 and chaired their annual charity golf outing numerous years before joining the Agrace board in 2007 to the present as chair. His leadership earned him the prestigious Life Member Award. Additionally, Thompson has been a cornerstone of several local organizations, from his work on the Catholic Charities of Madison Board to his role as a founding member of the American Family Children’s Hospital Community Advisory Board. For nearly 40 years, Thompson has been an active member of the Breakfast Optimist Club of Madison, where he has served as president and provided valuable economic updates.

Thompson has also volunteered for a number of local non-profits during his tenure with the bank and has been a passionate leader who encourages others to get involved. During his time as president and CEO of Capitol Bank, he advocated for his team to give resources of time and expertise to local non-profits. Current team members proudly sit on over 60 boards and committees (with a team of less than 60 people). Ken is also a United Way Tocqueville Society Member, an esteemed level of donor recognition that United Way provides.

The Wisconsin Bankers Association’s Banker of the Year award is presented to one Wisconsin banker each year in recognition of outstanding service to their bank, to the continued vitality of their community, and to the banking profession. The Banker of the Year award began in 1986, and Thompson is the 39th banker honored with this distinction.

Banking Professionals Celebrated for Milestones in Industry Service

The Wisconsin Bankers Association (WBA) commends seven individuals on joining its 50Year Club, one individual on joining its 60-Year

Club, and one individual on joining its 75-Year Club in 2024. These awards recognize exceptional dedication to Wisconsin’s banking industry.

Every year, bankers who have reached the milestone of more than a half century of service are recognized during a special luncheon at the WBA Bank Executives Conference. This year’s event took place on February 6, 2025, during the WBA Bank Executive Conference in Milwaukee; awardees who were unable to attend in person were presented with a plaque at a special celebration at their respective banks.

Congratulations to the following individuals on their induction into the WBA 50-Year Club:

Cindy Adams – Black River Country Bank, Black River Falls

Bill Bosshard – First National Bank of Bangor

Dale Crowley – Citizens State Bank, Hudson Russel Kuehn – Fortifi Bank, Berlin (55 years)

H. B. “Butch” Pomeroy – International Bank of Amherst

Gerald A. Schmidt – The Stephenson National Bank & Trust, Marinette

Dawn E. Tracey – Black River Country Bank, Black River Falls

Congratulations to the following individual on his induction into the WBA 60-Year Club:

Jon “Jack” Schumacher – Banking Industry Consultant

Joining the WBA 75-Year Club was:

The late Ronald J. Schowalter – Port Washington State Bank

From left to right: WBA President and CEO Rose Oswald Poels, Ken Thompson, the 2024 Banker of the Year, and WBA Chair Al Araque

From left to right: WBA Exec VP and Chief of Staff

Daryll Lund, Jack Schumacher, Russel Kuehn, H.B. “Butch” Pomeroy, and WBA President and CEO Rose Oswald Poels

Bank of Sun Prairie Named 2024 WBF Financial Education Innovation Award Winner

who are experiencing financial hardship with resources to get them back on solid financial footing.”

Bank of Sun Prairie has created a unique partnership with St. Vincent de Paul in Madison to provide microloans of around $500–$2,500. The program not only helps borrowers avoid costly payday or title loans, it also comes with financial literacy support. Participants are coached each month to help them find ways to make the minimum payment. One recipient, Terri, was able to pay off her car title loan and secure a low-interest loan with the bank. Terri’s monthly payment dropped from $437/month at 305% interest to $74/month at 5% interest, and she could afford to stay in her new apartment rather than become unhoused. The program also connects people with the bank’s Fresh Start Checking Accounts, which can help those who have had challenges with using and keeping a checking account in the past to move forward.

The Wisconsin Bankers Foundation (WBF) is pleased to announce that Bank of Sun Prairie has been selected as the recipient of the 2024 Financial Education Innovation Award. The award was presented on February 6, 2025, at the Bank Executives Conference in Milwaukee.

“It is important to raise awareness that when unexpected expenses hit, banks offer much better alternatives to high-interest payday loans,” said Rose Oswald Poels, WBF chair and WBA president and CEO. “Bank of Sun Prairie’s partnership with St. Vincent de Paul is an outstanding program that connects people

The WBF Financial Education Innovation Award is a prestigious category of the WBF Excellence in Financial Education Awards. Submissions for the 2024 WBF Excellence in Financial Education Awards encompassed over 900 financial education presentations — including Teach Children to Save Day presentations, homeownership workshops, and elder financial abuse prevention seminars, among other initiatives — given by more than 400 Wisconsin bank employees, reaching approximately 30,000 Wisconsin community members.

Wisconsin Bankers Foundation Raises $11,590 through Annual Silent Auction

The Wisconsin Bankers Foundation — the non-profit arm of the Wisconsin Bankers Association — held its annual silent auction in conjunction with the WBA Bank Executives Conference. Thanks to the generous support of many organizations and individuals, the fundraiser brought in $11,590 to fuel the Foundation’s mission to promote financial literacy and capability in Wisconsin communities through education, scholarships, grants, and research.

Thank you to the auction donors:

• AbbyBank

• American National Bank – Fox Cities

• Associated Bank

• Bank of Sun Prairie

• Bank of Wisconsin Dells

• Bell Bank

• Bristol Morgan Bank

• Capitol Bank

• Edge One

• Executive Benefits Network – David Fritz

• Farmers & Merchants Bank, Berlin

• FIPCO

• First Federal Bank of Wisconsin

• Forward Bank

• Forward Madison FC

• Godfrey & Kahn

• Horicon Bank

• HUB Financial Services

• Lake Ridge Bank

• Madison Mallards

Congratulations and thank you to the winning bidders:

• Paul Adamski

• Bill Dyson

• Jennifer Foote

• Rachael Gadbois

• Douglas Gerth

• Eric Glewen

• Matt Harms

• Matthew Hildebrandt

• Candace Huebner

• Lori Kalscheuer

• Steve Larson

• Tammy Larson

• Aaron Lensink

• Melissa Luster

• Ami Myrland

• Brian Passehl

• Scott Rockwell

• James Schowalter

• Anne Schutt

• Timothy Schueler

• Jill Schwichtenberg

• Madison Night Mares

• Mound City Bank

• National Exchange Bank & Trust

• North Shore Bank

• Port Washington State Bank

• Rose Oswald Poels

• Royal Bank

• Starion Bank

• The Pfister Hotel

• The Pineries Bank

• Lindsay Spitzer

• Hugh Steffens

• Eric Veldhorst

• Steven Walber

• Nicole Wiese

• Joanie Wilcox

• Alex Wilkinson

Jimmy Kauffman, Bank of Sun Prairie president and CEO (holding award); and colleagues accept the 2024 Wisconsin Bankers Foundation Financial Education Innovation Award from Rose Oswald Poels, Wisconsin Bankers Association president and CEO and WBF chair and treasurer; and Al Araque, WBA chair.

2025 WBA Bank Executives Conference – Sponsors

Platinum Sponsor:

• FHLBank Chicago

Gold Sponsors:

• Bankers’ Bank

• BMO Correspondent Banking

• BOK Financial Capital Markets

• FIPCO

• Godfrey & Kahn, S.C.

• ICBA Services Network

• Midwest Bankers Insurance Services

• WBA Employee Benefits Corporation

Silver Sponsors

• Bell Bank

• Cinnaire

• Hovde Group, LLC

• Integris

• Midwestern Securities

• Performance Trust

• UFS

• Wipfli LLP

Bronze Sponsors:

• ADVANTAGE, powered by JMFA

• BHG Financial

• Boardman & Clark LLP

• Delta Dental

• Eide Bailly LLP

• Executive Benefits Network

• Forvis Mazars

• Jefferson Wells

• Locknet, an EO Johnson Company

• Northland Securities

• Plante Moran

• Quad City Bank & Trust

• Reinhart Boerner Van Deuren s.c.

• SHAZAM

• Spectrum Investment Advisors

• The Baker Group

• Vantage Point Solutions

Sponsors:

• American Bankers Association

• American Deposit Management

• AmTrust Financial Services, Inc.

• Computer Services, Inc.

• CRS Data

• Data Financial, Inc.

• First Business Bank

• Fredrikson & Byron, P.A.

• Graduate School of Banking at UW-Madison

• Ironwood

• Lenderful Solutions

• LERDAHL: Inspired Workplace Interiors

• Olsen Palmer

• Optimal Blue

• PULSE, a Discover Company

• The Redmond Company

• Visa

• Winthrop & Weinstine, P.A.

• Wysh

2025 WBA Bank Executives Conference – Exhibitors

• Abrigo

• ADVANTAGE, powered by JMFA

• American Deposit Management

• Bankers' Bank

• Bedel Security

• BHG Financial

• BMO Correspondent Banking

• BOK Financial Capital Markets

• BrandPoint Design

• Case Financial

• Data Financial

• DCI

• Delta Dental

• Edge One

• Eide Bailly LLP

• FHLBank Chicago

• FIPCO

• First Business Bank

• Fiserv

• forbinfi

• Forvis Mazars

• Graduate School of Banking at UW-Madison

• Haberfeld

• Hilltop Securities Inc.

• HUB International

• ICBA Services Network

• Impact Retirement Advisors

• Integris

• IntraFi

• Ironcore Inc.

• Jefferson Wells

• Keller, Inc.

• La Macchia Group

• Lasco, Inc

• Leap Strategic Marketing

• Locknet, An EO Johnson Company

• Mail Services LLC

• Midwest Bankers Insurance Services

• Ncontracts

• Northland Securities

• NuSource

• ODP Business Solutions

• Performance Trust

• Plansmith

• PULSE, a Discover Company

• Quad City Bank & Trust

• Remedy Consulting

• SHAZAM

• Spectrum Investment Advisors

• The Baker Group

• The Redmond Company

• UFS

• Vantage Point Solutions

• Vitex, Inc.

• WBA Employee Benefits Corporation

• Wysh

Bulletin Board

News from Wisconsin Bankers Association Members

Promotions and New Hires

Brookfield

First Business Bank is pleased to announce Craig Cerbins was promoted to senior vice president –director of treasury management.

Fort Atkinson

Badger Bank announced executive management changes as long-time CEO Steve Dehnert steps down as CEO and into his new role as chief strategy officer. David Keleher will assume the position of CEO and will remain on the Board of Directors.

Tom Dehnert has been promoted to the role of president and will maintain his role on the Board of Directors. Craig Keleher has been promoted to executive vice president and will remain the bank’s chief financial officer. Mitch Weyer, currently the bank’s senior loan officer, will add senior vice president to his title.

PremierBank announced the following promotions: Peggy Stebbins, CPA, was promoted to executive vice president, chief operating officer, and interim chief financial officer; Matt Zastrow was promoted to senior vice president and chief lending officer; and Silvia Donday-Selenske was promoted to vice president, bilingual loan officer.

Green Bay

Bank of Luxemburg has announced that Darren Voigt took over as president/CEO on January 1, 2025.

Bank of Luxemburg appointed Nicole Kenneke as its new chief retail officer.

Lake Mills and Waterloo

Farmers & Merchants State Bank is proud to announce the following leadership promotions, effective 2025. Heather Gretzinger has been promoted to assistant vice president, human resource officer. Kyler Kabat has been promoted to vice president, senior lender. Brad Chadwick has been promoted to vice president, mortgage lender and private banking. Nicki Kelly has been promoted to vice president, marketing director, with a significant focus on community relations. Gregg Mashack is assuming the role of president & CEO.

Madison Bankers’ Bank is thrilled to announce the appointment of Kevin Volker as vice president, commercial banking.

The Graduate School of Banking at the University of Wisconsin-Madison is pleased to welcome Mary Hermes as its vice president of education and professional development.

First Business Bank is pleased to announce Eric Engstrom was promoted to vice president II –investment portfolio manager. Engstrom joined First Business Bank's Private Wealth team in 2022.

Manitowoc

Bank First announced Mark Welch has recently joined the bank as vice president – retail loan underwriting. Marshfield

Jake Brunette has joined Forward Bank as a vice president/general counsel.

Oregon

One Community Bank welcomed Lukas Trow as SVP – commercial banking manager.

Waukesha

First Federal Bank of Wisconsin recently announced the promotion of Steve Wierschem to president and the appointment of Wierschem to the Board of Directors.

Waukesha State Bank is proud to announce the promotion of Tyler Kern to vice president – investment officer.

Waumandee

Waumandee State Bank announced the promotion of Tracy Sterry to the role of senior vice president/chief credit officer.

Wausau

IncredibleBank is pleased to announce the appointments of Elizabeth Bastedo as the new director of the SBA Division and Christopher Ashburn as vice president of cash management.

Peoples State Bank promoted David Bednarski to vice president and mortgage team leader in the southeastern market. In addition, Peoples announced the hire of Melissa Karcher as vice president and mortgage team leader of the bank’s central market.

Congratulations

Kate Thone celebrated 35 years of service at National Exchange Bank & Trust on December 18, 2024.

Retirements

Bankers' Bank is proud to announce the retirement of Pete Aarsvold, who dedicated 44 years to the community banking industry, including 13 years of exemplary service at Bankers' Bank.

Bank of Luxemburg announced that longtime president and CEO Tim Treml retired after 29 years of service. Treml, who led significant initiatives including a rebranding and expansion into new markets, passed on leadership to Darren Voigt, who has been with the bank for over a decade.

T. Dehnert C. Keleher Weyer Stebbins Zastrow

Donday-Selenske Voigt

Gretzinger Kabat Chadwick Kelly Mashack

Volker

Cerbins S. Dehnert D. Keleher

Hermes Engstrom Welch Kenneke

Brunette Trow Wierschem Kern

Sterry Bastedo Ashburn Bednarski Karcher Thone Aarsvold Treml

Bulletin Board

News from Wisconsin Bankers Association Members

Celebrating a Lifetime of

Service

WBA is proud to recognize the individual bankers who dedicate their service to our industry and their community. The 50- and 60Year Clubs recognize bankers who have served in the banking industry for 50 and 60 years, respectively. Additionally, WBA’s Lifetime Service Awards recognize bankers who have served in the industry for between 30 and 49 years. To recognize a banker for the esteemed honor, please visit wisbank.com/ServiceAwards.

Dairy State Bank

Sherrie Siebert was presented a Lifetime Service Award in recognition of her 47 years in banking. Siebert retired in late December. Pictured (from left to right): Dairy State Bank CEO Clark Yolitz, WBA President and CEO Rose Oswald Poels, Sherrie Siebert, Dairy State Bank lending office – Prairie Farm, and Joe Kinnear, Dairy State Bank's Rice Lake market president.

Community Involvement

Forward Bank announced a $100,000 donation to the R.E.C. Center in Medford, helping to complete a much-needed facility that will serve as a vibrant hub for youth and senior programs. This contribution underscores Forward's commitment to fostering intergenerational connections and strengthening communities. The R.E.C. Center is designed to provide diverse programs and activities tailored to engage youth and seniors alike.

Fox Valley Savings Bank

Mark Heuer, vice president of business banking, was honored with a WBA Lifetime Service Award prior to his retirement in late December, in recognition of his 31 years in banking. Pictured (left to right): WBA President and CEO Rose Oswald Poels and Fox Valley Savings Bank Vice President of Business Banking Mark Heuer.

The Stephenson National Bank & Trust’s “Hometown Giving Back" initiative links donations to the total deposits in Hometown Checking accounts, empowering SNBT customers to support local youth effortlessly. Since the program began in 2020, SNBT has given a total of $43,387.07 to area youth programs. In 2024, this initiative enabled SNBT to distribute $7,820.27 equally among five local youth programs.

Royal Bank

Susan Weber was presented a WBA Lifetime Service Award prior to her retirement in December, in recognition of her 32 years in banking. Weber spent the entirety of her career in a lending capacity and enjoyed helping first-time homebuyers purchase a place to call home. Pictured (left to right): Royal Bank CEO and President Dan Ravenscroft, Susan Weber, and WBA President and CEO Rose Oswald Poels.

Wolf River Community Bank announced more than $25,000 in donations in December. This included $10,000 for both the New London Public Library Building Project and the Randy Marsh Strength & Conditioning Center Renovation at New London High School. Additionally, over $5,000 was contributed on behalf of bank staff members through the bank’s new employee-driven giving initiative, The Wolfpack Gives Back program, which empowers staff to support causes that are important to them.

Waldo State Bank

Tom Reil, who retired in January as president and CEO of Waldo State Bank, was presented a WBA Lifetime Service Award in recognition of his 41 years in banking. Reil will continue to serve on the bank’s board of directors. Pictured (left to right): Waldo State Bank's Tom Reil and WBA President and CEO Rose Oswald Poels

This holiday season, communities were shining a little brighter thanks to Prevail Bank's annual Holiday Matching Funds campaign. With public donations amounting to $13,763 and Prevail Bank contributing $7,122, $20,885 was raised to support nine nonprofit organizations. Each branch selected a nonprofit to champion, matching public donations up to $1,000 per organization.

One Community Bank announced a $10,000 donation match to Porchlight in support of their mission to reduce homelessness in Dane County. Porchlight will continue to work alongside the community to provide shelter, affordable housing, and essential supportive services.

Stablecoin has been put forth as an alternative to that volatility, by attempting to pin the value of the cryptocurrency to a known and trusted asset.

“The difference, no pun intended,” says Oswald Poels, “is that stablecoins are supposedly more stable. Their value is typically tied to something we all more commonly understand, such as the U.S. dollar or gold, whereas bitcoin is sort of its own measure, with its value being driven by their ledger system and their own trading space … and it goes up and down based on demand, and pretty wildly fluctuates.”

The proposed GENIUS Act, like the bill drafted by the 118th Congress, attempts to create a regulatory space for stablecoin, but banking industry officials will be carefully watching to see just what constraints and levels of oversight will be created. “It should have regulatory oversight and the same kind of guardrails as the banking sector, so that the public, who trust the banking sector, will be able to trust the stablecoin sector, too,” argues Oswald Poels.

To Oswald Poels and others in the banking industry, stable coin represents both a potential threat and an opportunity. “The banking industry wants to make sure that we can play a role in the stablecoin issuance, either as a potential custodian of coins that others may own or at some point, that regulators will allow us to accept stablecoins as a form of payment on a loan,” she notes. “At the same time, we also don't want the stablecoin ecosystem to exist completely separate from the banking world” and its numerous safeguards.

Noting the presence of fraud in the bitcoin sector, she cautions against rushing through any legislation that doesn’t adequately protect the public’s interest. As stablecoin operates across borders, for example, she suggests that its growing acceptance in other

countries might partly be attributed to less diverse or less-regulated banking systems in those countries. U.S. banking officials are hoping the legislation places stronger federal oversight over stablecoin issuers (one of their concerns with the bill drafted in the previous Congress was that it placed significant oversight responsibility to the individual states).

“We believe that to be a mistake,” says Oswald Poels. “There really needs to be uniformity across all 50 states and not a patchwork of rules. That would be detrimental to the stablecoin industry itself. I think there's a real risk for consumer harm if we end up with a patchwork of laws, rather than the federal government stepping in and regulating it responsibly on a national level.”

Whatever the language of the final legislation, Oswald Poels notes that the cryptocurrency industry is not going to go away, particularly with such a strong advocate in the White House. She’s also heard that lobbyists for the stablecoin industry are planning to spend upwards of $160 million to make their case heard to this Congress. Given all that, she says folks in the banking industry need to be educating themselves on what stablecoin is and how it may intersect with their business.

“It’s important they stay on top of these emerging issues,” she says. “I think [bankers] should certainly follow WBA and other national news publications to stay on top of the legislation as it moves forward. And be active alongside WBA in lobbying on the issue to make sure the banking industry's concerns are heard and addressed.”

McDowell Woods is a freelance writer and an instructor of journalism and media studies at the University of Wisconsin–Milwaukee.

RAISIN

Agricultural Bankers Conference in April

Wisconsin’s agricultural bankers are tackling unprecedented challenges as they support the farming communities they serve. From high interest rates, tariffs, and inflation to supply chain disruptions and extreme weather, today’s farmers face growing financial pressures — and they’re turning to their lenders for guidance.

To help ag bankers stay ahead, the WBA Agricultural Bankers Conference brings together 125+ professionals for two days of expert insights, industry updates, and valuable networking.

Attendees gain seven+ hours of cutting-edge presentations, explore a full exhibit hall of ag-focused solutions, and connect with peers navigating similar challenges.

With farm succession planning, rising input costs, regulatory shifts, and sustainability initiatives reshaping the industry, this must-attend event equips ag bankers with the knowledge and tools to help their clients thrive. Register your team today at wisbank.com/Ag!

Capture Wisconsin’s Beauty: Enter the Scenes of Wisconsin Photo Contest!

Have a breathtaking shot of Wisconsin’s landscapes, cityscapes, or hidden gems? Your photo could be featured in WBA’s beloved Scenes of Wisconsin calendar for 2026!

Now entering its 19th year, this sought-after calendar is more than just a collection of images — it’s a cherished tradition for bank customers across the state. Customized with your bank’s logo, it serves as a unique and personal marketing tool, exclusively available to Wisconsin banks.

Each year, the calendar is brought to life through the talented lens of Wisconsin bankers, their families, and bank customers. In 2024, WBA received over 220 incredible entries from more than 80 photographers, making the selection process highly competitive. The result? A stunning showcase of Wisconsin’s seasonal beauty — from vibrant autumn forests to peaceful winter landscapes and everything in between.

Now, it’s your turn to be part of this tradition! Photo submissions for the 2026 calendar are open through May 1, 2025. Winners will be notified by June 1, 2025.

Don’t miss this opportunity to share your perspective and have your photography featured in homes and offices across Wisconsin. Visit wisbank. com/ScenesOfWI to submit your photos or to order calendars for your bank. Show us Wisconsin through your eyes — enter today!

Women in Banking Conference 2025

Join us for an empowering day at the 19th Annual WBA Women in Banking Conference on Wednesday, April 23, 2025, at the Glacier Canyon Conference Center in Wisconsin Dells. Doors open at 9:00 a.m., and we’ll conclude by 3:30 p.m. — but the relationships and insights you gain will stay with you long after the event!

Can’t make it in person? We’ve got you covered! We know life is busy. That’s why this conference is hybrid. While nothing beats the energy of in-person networking, you can also join virtually from the comfort of your home or office and catch our live keynote speakers.

Who should attend? Bank leaders, take note! This event is a powerful investment in your top-performing women. With four+ hours of expert presentations, networking with 200+ fellow women bankers, and peer-to-peer roundtable discussions, your team will leave motivated, connected, and ready to lead.

Exclusive team pricing is available! Support and celebrate the rising stars in your organization! WBA is offering special team pricing when you register multiple attendees. Bringing more than 10? Contact WBA’s Lori Kalscheuer for additional discounts!

Don’t miss this chance to learn, connect, and grow with the best in the business!

of the future of Wisconsin banking. It is a lot like a marriage – our separate history (previous lives) got us here but the future together will be amazing. The selflessness and leadership displayed by Daryll and Rose was the key to success. Both set egos aside, asked everyone else to do the same and led us through the process.

How has the merger strengthened the Association’s ability to advocate for Wisconsin banks at the state and national levels?

Siemers: From an advocacy perspective, I think speaking with one voice allows the association to deliver its message in a clean and concise manner without confusion. I think our lawmakers and regulators appreciate a singular voice from Wisconsin bankers. This also improves our effectiveness and impact.

Pamperin: We are talking about Wisconsin banking and the things that are important to ALL of us, not our differences.

Looking back 10 years later, do you feel the merger met or exceeded your

expectations? What has surprised you the most about the impact it has had on Wisconsin’s banking industry?

Hoffmann: I would definitely say the merger exceeded my expectations. Because of the relationship of Daryll and Rose, and the respect that they have for each other, it allowed the combined association to speak with one strong voice for the banking industry. I am proud of how we blended the strengths of each organization brought to the table. For example, the WBA already had a strong education division that only got better with the addition of the CBW initiatives like BOLT. It was not an easy decision to feel like we were moving away from all that CBW accomplished over the years, so I am proud of how those accomplishments and ideals were integrated into WBA. The industry has also consolidated over these past 10 years, so I think the leadership at the time acted with foresight to imagine how one association could speak for all Wisconsin banks. The biggest surprise for me is what we accomplished at the state level on a bipartisan basis

to position Wisconsin banks to be on an even stronger, more level playing field when it comes to paying state taxes. I am not sure that could have been accomplished with two separate voices for our industry competing for attention. It is the power of one voice, focused on the needs of our members. We are fortunate to have the incredible leadership team and dedicated board members at the WBA. The future looks bright for our industry in Wisconsin in large part because of the WBA.

Cera: I am very proud of the fact that the WBA remains a strong voice for Wisconsin community banks as we had anticipated that it would. The WBA has done a great job in continuing to invest in educational programs that are relevant and impactful. The continued leadership of Rose and Daryll working successfully side by side since the merger remains one of my proudest by-products of the combination. We know the WBA is in great hands for the near term.

Thank You, Package Holders

Thank you to the WBA Platinum, Gold, Silver, and Bronze Associate Member companies for their continued support of the banking industry and the Association. These companies provide services, information, and products that help Wisconsin banks serve their customers and communities. Thank you! Please visit wisbank.com/associates for more information about these companies.

WBA Gold Associate Members

WBA Silver Associate Members

WBA Power of Community Week

Wisconsin’s bankers don’t just serve their communities — they strengthen them. That’s why the Wisconsin Bankers Association (WBA) proudly hosts Power of Community Week, an annual campaign that unites banks, Associate Member companies, and WBA staff in a shared mission of giving back. Now in its eighth year, this initiative has sparked countless acts of service across the state, showcasing the incredible impact our industry has on Wisconsin communities.

This year, Power of Community Week takes place April 21–26, (National Teach Children to Save Day is Thursday, April 24) but why stop there? Banks are encouraged to take part in one or more service activities throughout the entire month (April is Community Banking Month). Whether it’s organizing a food drive, leading a financial literacy session for students, or rolling up your sleeves for a community cleanup, every action counts. Choose a cause that matters to you and show your community the power of banking in action!

To amplify the impact, WBA has created an interactive participation map highlighting the many ways bankers are making a difference. Add your bank’s volunteer activities or browse for inspiration at wisbank.com/BanksPowerWI. Plus, WBA offers a media kit with everything you need to spread the word — press release templates, social media posts, and best practices to ensure your efforts get noticed.

And don’t forget to share your photos and stories on social media using #BanksPowerWI! Throughout Power of Community Week, WBA will showcase the many ways Wisconsin’s banking industry is stepping up to serve. Let’s make 2025 the most impactful year yet — get involved, give back, and show how Wisconsin banks power our communities!

Share Your Efforts in Financial Education!

Please share your team's financial education activities with the Wisconsin Bankers Foundation. The Foundation’s annual summary forms help capture the individual and bank-wide efforts in improving financial literacy and capability that take place between June 1, 2024 to May 31, 2025. Recognize your team and help WBF curate relevant materials for future use by completing the 2024–2025 summary forms at wisbankfoundation.org/Financial-Education-Awards before July 31, 2025

Reflections From Wisconsin Department of Financial Institutions

Secretary Cheryll Olson-Collins Upon Her Retirement

Retired DFI Secretary Olson-Collins answered questions from WBA regarding her tenure at DFI as well as her insights on Wisconsin's banking industry

Looking back on your time as DFI Secretary, what accomplishments are you most proud of, and what impact do you hope they’ve had on Wisconsin’s financial institutions?

It has been an honor and a privilege to work for Governor Tony Evers and serve as the Wisconsin Department of Financial Institutions secretary for the past three years. During this time, I am proud of our Division of Banking and our staff for the work they’ve done in ensuring the safety and soundness of our financial institutions, improving our oversight of Wisconsin’s banks, and protecting consumers of financial services. We’ve worked hard to improve our exam process for our state financial institutions. I have always tried to foster a consultative approach to the exam process. We’ve implemented a hybrid exam policy combining on-site and off-site reviews of our financial institutions. This has allowed us to be more efficient and nimbler in our work while also maintaining relationships with our banks and bankers across the state. We’ve also implemented a new training program for our examiners and received national recognition for it. Our continuous improvement mindset has ensured that our bank regulatory program has maintained top national standards and practices for state supervision, earning us reaccreditation status from the Conference of State Bank Supervisors last year. This professional

recognition affirms our agency is meeting superior regulatory standards and demonstrates we serve the people of Wisconsin through operating an effective, skilled, and professional program with bank safety and soundness at the forefront of our supervision. This helps build confidence and trust in our Wisconsin banks, and it helps our banks better serve their customers, communities, and our state, too.

From our farmers to our small business owners and everyone in between, our Wisconsin banks have supported Wisconsinites in helping them reach their financial goals, served as catalysts for local economic development, and been instrumental to our state’s successful recovery from the pandemic. At the center of this work is ensuring that we’re making smart investments that benefit Wisconsin families, businesses, industries, and communities and that we’re creating systems that help individuals build strong financial futures for themselves. In 2023, I was proud Governor Evers signed a breakthrough budget that included a number of important initiatives that serve the financial interests of Wisconsin families, businesses, communities, and financial institutions, including securing a historic increase in shared revenue; providing the largest investment in affordable housing in our state’s history with a historic $525 million investment; repealing Wisconsin’s outdated and burdensome personal property tax; and exempting state taxation on income from certain commercial and agricultural loans. This legislation helped even the playing field for Wisconsin banks against

competition, and it helped put our banks in an even better position to continue supporting our communities.

Also, thanks to our bankers’ help, Governor Evers signed bipartisan legislation to require students graduating from high school starting in the 2028 school year to take at least a one-semester course on personal finance. This new law makes Wisconsin the 24th state in the nation to guarantee a standalone personal finance course for high school students, helping ensure every student has a strong foundation for their financial futures.

Continued online

The full Q&A with Secretary Olson-Collins is available at wisbank.com. WBA thanks Secretary Olson-Collins for her years of service and leadership. Look for a Q&A in a future issue with Secretary-designee Wendy K. Baumann

Furnishing the Bank of the Future, Today

Article courtesy of WBA Associate Member and FIPCO endorsed provider ODP Business Solutions Workspace Interiors

With online and digital banking tools, customers have access to their finances anywhere, giving them less reason to visit their local bank in person. It’s time for a change.

To encourage customers to visit their branches, many banks are refreshing their environments to be warmer, more welcoming, inclusive, flexible, and accessible. We can help your branch lead the way.

At ODP Business SolutionsTM Workspace Interiors, we understand that a branch is a physical manifestation of a bank’s brand. We can help you plan, design, and furnish a branch environment that is inviting, functional, and optimized for interaction.

Lobby

Your first chance to make a lasting impression.

As customers enter the lobby of your branch, you can help them immediately feel a sense of welcoming, warmth, and efficiency. Consider equipping your

environment with ambient lighting, a soothing yet inspiring color palette, acoustic sound-filtering flooring, and comfortable furnishings. In addition, large murals can be commissioned by local artists to complement the unique look and feel of your surroundings — and further strengthen ties within the community.

Family-Friendly Spaces

Environments for every generation.

Many customers visit their local bank with other family members. Furnishing your branch with ample seating, as well as a kid-friendly zone with accessories will help keep kids engaged and occupied. And speaking of kids, according to a 2022 study published by Statista Research Department,* 39% of children from 8 to 14 years old owned a savings account in the U.S. — further reason to design your branch to be as welcoming as possible.

Community Elements

CONNECT

FEATURES

✓ Online applications

✓ Automated document collection

✓ Borrower notifications

✓ Third-party integrations

✓

✓ Eliminate

✓

✓

Creating connections around every corner.

To help create a more seamless connection between your branch and the customers in your community, you can outfit

your bank to reflect and represent your neighborhood’s culture with design nuances, curated icons, client business totems, sponsorships, and local artwork. Whether you’re in a metropolitan, suburban, or specific enclave, your design choices can help demonstrate a connection with the local population without losing touch with your bank’s brand experience.

Solutions Bar

A refreshing way to work with customers. Consider implementing a hospitality or solutions bar in your location. This hub can help make banking more friendly by serving coffee, tea, and other refreshments. Instead of waiting in line, customers can simply enjoy their beverages while discussing the reason for their visit with associates. Then, customers can either sit back and relax or plug in and work while they wait in an accessorized area with complimentary Wi-Fi.

For more information about ODP Workspace Interiors, contact Cheryl Krawczyk at 760-622-0112 or cheryl.krawczyk@odpbusiness.com.

* Source: statista.com/statistics/542668/ financial-instruments-owned-by-kids-usa/

Cathy Barnes Retires

Cathy Barnes retired on February 28, 2025, after 12 years of service with FIPCO. Barnes had over 35 years' experience in banking and the financial services industry and held many roles throughout her career, most recently with FIPCO, as senior loan processing/software support specialist. FIPCO wishes Barnes all the best in her retirement and thanks her for providing excellent service and support to FIPCO customers for more than a decade.

From Good to Great: How Our Community Bank Transformed Its Culture Overnight

By Sarah Meyer

A strong workplace culture isn’t just a perk — it’s the foundation of an engaged, high-performing team. At our community bank, we always believed we had a good culture. Our employees were dedicated, our customer service was strong, and our values were clear. But we wanted more than just a good culture — we wanted a great one.

That transformation happened almost overnight when we partnered with CultureWise, an organization that helps businesses define and strengthen their workplace culture. What started as an all-employee training day quickly became a gamechanging shift in how we work, interact, and recognize each other’s successes.

The Defining Moment

Before our training, our senior leadership team worked with CultureWise to assess our strengths and pinpoint areas where we could grow. The goal wasn’t to fix anything broken — it was to amplify what made us great and make it part of our daily work. During the training, every employee received a Way Card — a compact booklet listing 30 Principles that would serve as our cultural foundation. These Principles weren’t abstract ideas; they were clear, actionable behaviors designed to guide how we collaborate, serve customers, and support one another.

One of my personal favorites is Celebrate Success — a reminder that recognizing wins, big or small, fosters motivation and engagement. Other Principles like Lead by Example, Invest in Relationships, and Pay Attention to the Details quickly became ingrained in our daily conversations.

Bringing Culture to Life

What set this initiative apart was its interactive approach. It wasn’t just about listing values — it was about living them every day.

• Each week, we focus on a new Principle, discussing it before meetings and sharing insights on social media.

• Employees log onto the CultureWise platform to give “kudos” to colleagues who exemplify these values.

• A leaderboard adds a fun, competitive element that keeps engagement high.

• Employees create short videos sharing what these Principles mean to them.

• What seemed like small actions at first quickly led to a positive cultural shift. Morale improved, teamwork strengthened, and employees felt more valued and motivated.

The Impact

The results were undeniable. Employees who once saw culture as a vague concept became actively involved in shaping it. Customer service improved because employees felt empowered and engaged. And as our internal culture grew stronger, we found it easier to attract and retain top talent.

Why Culture Matters

This experience reinforced a simple truth: a great culture doesn’t happen by chance — it happens by choice. If you’re reading this, ask yourself:

• Does my organization take culture seriously?

• Are employees recognized for their contributions?

• Are we intentional about fostering engagement and morale? If the answer is unclear, it may be time to rethink and refine your culture. The good news? Change can happen faster than you think.

For us, the investment in culture has transformed our bank, and the results speak for themselves. The question is — is your organization ready to do the same?

Sarah Meyer, marketing coordinator, Pillar Bank, is a member of the WBA Marketing Committee.

Wisconsin Bankers Foundation Spring Scholarships

Apply by March 14, 2025 to be considered for one of four $2,000 scholarships.

Criteria:

• Wisconsin high school senior, an employee of a WBA-member bank, or the dependent of a WBA-member bank employee.

• Currently enrolled or enrolling in fall at an accredited Wisconsin public or private, non-profit college, university, or technical college.

• Demonstrate academic, community, and pre-professional (job or internship) achievement and be able to articulate the importance of financial literacy.

Spring into Action: Advocate for the Future of Banking

Bankers from across the state are invited to join the WBA Government Relations team for two WBA Washington Trips this spring. The trips — one held in conjunction with the American Bankers Association (ABA) and the other in conjunction with the Independent Community Bankers of America (ICBA) — provide the WBA membership with the opportunity to meet with our congressional delegation during trips arranged by the Association to Capitol Hill.

Grassroots advocacy is the backbone of WBA’s efforts to champion the financial services industry — but its success depends on your engagement. To protect and strengthen our industry, bankers must take the lead in making their voices heard. Proactive involvement ensures that policymakers understand and address the challenges we face, shaping a stronger future for banking.

Regardless of your bank’s membership in either national trade group, all WBA members are welcome to attend either (or both) the WBA/ABA Washington Summit April 7–9, 2025, in Washington, D.C. and the WBA/ICBA Capital Summit, which will take place May 12–15, 2025. Please note that while there is no registration fee for either summit, attendees are responsible for their travel and hotel room charges during the events. Keep in mind that participation in a Washington, D.C. visit with WBA gets your bank one step closer to earning the BIGG Award.

To learn more about this year’s summits, please visit wisbank.com/SpringAdvocacy. Please contact WBA’s Rose Oswald Poels at ropoels@wisbank.com or Daryll Lund at dlund@wisbank.com with questions or to confirm your attendance.

New Associate Members

Corserv

https://www.corservsolutions.com

Corserv provides innovative card issuing solutions for banks including a turnkey issuing program for credit and p-cards. Our solutions enable financial institutions to deliver a competitive, integrated payment solution that deepens relations with commercial and consumer clients. Corserv's secure hosted programs combine our credit, compliance and marketing expertise with a modern online user interface and portal and open API's to provide everything a bank needs to build and scale a successful card issuing program.

Contact: Scott Kelley

Email: skelley@corservsolutions.com

Phone: 214-906-0011

CRS Data

https://www.crsdata.com

CRS Data is a leading provider of property data solutions, delivering comprehensive real estate, mortgage, and property tax information to financial institutions, real estate professionals, and appraisers. With a focus on accuracy and accessibility, CRS Data empowers clients to make informed decisions through intuitive tools and detailed reports. By aggregating and analyzing public records, appraisal data, and market trends, CRS Data enhances property evaluations and streamlines workflows. Trusted by community banks, credit unions, and real estate experts, CRS Data bridges the gap between raw data and actionable insights, driving growth and efficiency for its partners.

Contact: Tony Ware

Email: aware@crsdata.com

Phone: 502-550-0264

Finovifi

https://www.finovifi.com

At Finovifi, we are dedicated to empowering community financial institutions with cutting-edge technology to combat fraud, streamline compliance, and optimize core processing operations. By leveraging AI-driven solutions, we provide advanced tools designed to address the unique challenges of community banks and credit unions, helping them remain competitive in an increasingly digital world.

Contact: Brian Hoffman

Email: bhoffman@finovifi.com

Phone: 205-981-4474

Mail Services LLC

https://www.mailserviceslc.com

Mail Services provides statement print, email, certified mail & PDF services. We help manage budgets with our postal discounts, parcel/grouping/householding, e-statement email, and state-of-the-art tech. Clients enjoy the flexibility, dedicated support, and expertise of our company that has years of experience in statement printing/mailing.

Contact: Patricia Fredrichs

Email: pfredrichs@mailserviceslc.com

Phone: 515-727-7717

Oculus Software

https://www.oculus-software.com

Oculus Software's BNControl was developed by bankers for bankers to leverage core data and create efficiencies throughout your bank. The platform provides timely access to key data to manage your financial institution across all lines of business, including reporting, financials, intranet, forms/workflows, compliance, BSA, relationship banking, referral tracking, bank checks, wires, and more.

Contact: Heather Steger

Email: hsteger@oculus-software.com

Phone: 931-319-7948

Raisin

https://www.raisin.com/en-us/

Raisin is a bank's outsourced digital branch; it offers a turnkey, digital solution for raising retail deposit funding. With the Raisin funding platform, banks can raise deposits from US individuals. There is no IT integration required; Raisin provides the full deposit value chain (B2C front-end, KYC/AML, ACH fund flows, reporting, customer service, etc.). These deposits are held in an administratively efficient custodial account and each customers’ funds are insured by the FDIC up to applicable limits. Banks have the same control and flexibility through the platform as they do with their own direct deposit efforts, and can leverage Raisin to test new products or source incremental liquidity without cannibalizing or repricing their direct funding base.

Contact: Shana Hennigan

Email: shana.hennigan@raisin.com

Phone: 646-522-8432

By Daryll Lund

Your

As Wisconsin banks continue to navigate workforce challenges and shifting compensation trends, having access to reliable, industry-specific salary and benefits data is more important than ever. To help our member banks stay competitive and make informed decisions, the 2025 Wisconsin Banking Salary & Benefits Survey will soon be open for participation. WBA is once again partnering with MRA.

In 2024, 80 banks participated in this survey resulting in comprehensive salary and benefit reporting and salary and wage information being available for 115 different jobs! Questions regarding incentives, general/merit increases, employee benefits, board members, bank turnover, and (new this year) remote work are included.

This survey is a vital benchmarking tool, providing insights into compensation structures across the state’s banking industry. By contributing data, banks help ensure an accurate and comprehensive report that reflects real-world trends in Wisconsin. In return, participating financial institutions gain access to the final report, offering valuable information to guide compensation strategies, attract top talent, and retain employees in a competitive market.

Please note, the survey data will only be available for purchase if you participate in the survey. Survey Benefits:

• Easy-to-understand, usable and meaningful survey data critical for making compensation decisions.

• Wage and salary information for both exempt and nonexempt employees available in a wide range of bank employee positions.

• Summary data about employee benefits for different groups of employees.

• The MRA Dynamic Online Reporting Tool gives you the exact information you need when you want it

The survey will open soon, and we strongly encourage your bank to participate. The survey will be available for purchase upon publication in the summer of 2025. WBA will notify survey participants via email when the survey report becomes available.

Please contact Miranda Gustafson at mgustafson@wisbank.com with questions.

Lund is WBA executive vice president – chief of staff and president of EBC and MBIS.

Get in on UHC Rewards

There’s so much good to get!

With UnitedHealthcare (UHC) Rewards, a variety of actions — including things you may already be doing, like tracking your steps or logging your sleep — lead to rewards. The activities you go for are up to you, and the same goes for ways to spend your earnings.

UHC Rewards is included in UHC health plans at no additional cost.

Earn up to $1,000!

Community Advocate Spotlight

Wisconsin bankers are the definition of “community advocates” in all that they do every day to improve their local economy through bank products and services, as well as through generous philanthropy of time and money. The Community Advocate Spotlight shares and celebrates the diverse backgrounds, experiences, perspectives, and innovation of some of the extraordinary bankers in the state.

Questions and Answers

The following is a brief interview between WBA President and CEO and First Federal Bank of Wisconsin CEO

Rose: How did you first get into the banking industry?

Ed: My first banking job was interning during the summers in college at First Wisconsin Bank. One summer I worked as a teller at Capitol Drive and Teutonia Avenue in Milwaukee. I loved working the hectic paydays before ACH Payroll existed where we verified identities via signature cards. Another summer I worked in the international department doing workout support on troubled loans in Central America. Very interesting! I never saw myself making a career out of community/commercial banking, but a bank recruited me out of business school and now I have been directly or indirectly involved in the industry for over 40 years.

What is your favorite aspect of your role at the bank?

I enjoy the mentoring and team development aspect of running a business. I had a few mentors along the way that believed in me and provided me the skills to be successful. They were tough but fair and I have followed in their footsteps where I can look back and see the many executives who I mentored as junior bankers that are now very successful running numerous banks throughout Wisconsin.

What do you wish the general public understood about the banking industry?

I wish the public understood the many types of financial services companies and their differences. Although money is the commodity we use in banking, we all serve different niches. Community banks provide value-added service and they support their communities, while providing quick local decision making. We call that “The Community Bank Difference” at First Federal. Too often we are treated just like a number at larger financial institutions. Not at a community bank, we believe every business/individual should have a great attorney, a great accountant, a great insurance agent and a great banker to give them the advice and feedback to be successful.

Where do you believe the industry’s greatest challenges are in the next three to five years?

Our industry’s biggest challenges can be our biggest opportunities.

1. People/Staffing: How are we going to fill our people/staffing needs in the future? The big banks used to have training programs, but now they train bankers to only do specific tasks. The generalist bankers who understand the many facets of a bank are hard to find. It is ironic that we used to get that talent from the larger banks, now they are hiring our people. It is also amazing how many community bankers are now in roles at the numerous credit unions, regional banks, and national banks in

Wisconsin. The opportunity for us is that we must continue to mentor and train to develop the team that best serves our customers’ needs, lives within our value system, and wants to be a well-rounded banker in a community bank setting.

2. FinTechs/Credit Unions/Consolidation: FinTechs are going to serve niches more efficiently than we are able. Credit unions are going to continue to grow until there is a severe credit event. Consolidation is only going to accelerate. Fourteen out of the top 20 financial institutions in the state are credit unions. Banking charters have declined by half as well as credit union charters. The public does not care because there are so many more bank and credit union branches than there were 30 years ago (five times as many). The opportunity is to profitably grow your bank utilizing technology to be the bank of choice and provide the value-added service your customers want and deserve.

3. Size: Even with technology, the cost of running our businesses must be paid for over more earning assets. The $50-$100M banks and credit unions are almost all gone. The $100-$250M banks are quickly consolidating, and I believe if you are not a $500M bank (unless family owned) in the next five years you will not be able to make a proper return for your shareholders/ investors.

Please describe your current role at your bank and share with us one of your more rewarding experiences.

I am currently CEO of First Federal Bank of Wisconsin and president and CEO of our holding company, FFBW Bancorp. I have been a part of helping turn around five struggling/failing banks in my career. It has been truly rewarding watching bankers that I have challenged exceed my expectations, realize their potential, and become exceptional bankers. In one case a banker told me she was going to show me that she could do the job I challenged her to do. She is now a senior executive at a $1 billion+ bank. That is very rewarding to me.

You could probably call me a turnaround specialist or a profit enhancer. Putting out fires, putting a platform and team in place, developing the necessary cultures that lead to success is very demanding work. However, as the end of my career nears, providing the value-added service to our customers/prospects and running a bank to me is easy, it is the successful businesses and bankers that I have had a small part in mentoring that makes me most proud. Well, maybe second to my wonderful family.

Do you know a banker who should be recognized as a Community Advocate for the work that they do? Nominate them today by emailing Rose at ropoels@wisbank.com!

Elevate Your HR Strategy at WBA’s 2025 Human Resources Conference!

Wisconsin’s banking HR professionals will gather in Wisconsin Dells April 1–2 for the WBA Human Resources Conference —a must-attend event for those shaping the future of banking workplaces.

Stay ahead of industry trends – Get expert insights on compensation, workplace culture, and change management to help your bank attract, retain, and engage top talent.

Unparalleled networking – Exchange ideas, collaborate, and build valuable connections with peers from across the state whether your focus is HR, talent acquisition, training, or organizational development.

Planned with input from the WBA Human Resources Committee, this high-impact event delivers actionable takeaways to help your team thrive in this constantly evolving segment of the banking industry.

Don’t wait — secure your spot today! Register now at wisbank.com/HumanResources.

Bankers Marketplace

PCSBank is a local depositor-owned financial institution that has been serving the community since 1923. Our mission is to deliver the highest quality service, fair returns for depositors, and unwavering support for the people and businesses that make our communities strong.

Serving three local communities, Paper City Savings is seeking a President/CEO to succeed the bank’s current President/CEO.

The new candidate would initially report to the current President for a transitional period before reporting to The Board of Directors and would be responsible for strategic leadership of the Senior Management team.

Duties Include:

• Leads the bank’s values, culture, and strategic direction acting as the primary representative of the bank in the community we serve

• Oversee the development of the bank’s strategic plan to ensure financial growth in bank loans and deposit services

• Lead the executive management team in decision making of the operational procedures, policies, and standards to ensure efficiency

• Proactively build relationships with customers and businesses

• Initiate the implementation of new financial products and services to continuously improve and grow

• Project a professional image and maintain confidentiality with all customers and critical data

To apply, please contact Emma Krings at ekrings@pcs.bank

Wisconsin Banker

WBA Mission Statement

We actively advocate for, educate, and support our members to help them positively impact the Wisconsin communities they serve.

Association Officers:

Alvaro (Al) Araque (Chair), Senior Vice President, Director of Consumer, Private, and Business Banking, Johnson Financial Group, Racine

Paul J. Northway (Chair-Elect), President and CEO, American National Bank – Fox Cities, Appleton

Joe Peikert, (Vice Chair) President and CEO Wolf River Community Bank, Hortonville

Donna J. Hoppenjan (Past Chair), President and CEO, Mound City Bank, Platteville Rose Oswald Poels, President and CEO, Wisconsin Bankers Association, Madison

Association Board of Directors:

Tina DeGustino, Regional President, Wisconsin Region, BMO

Kelly Heroux, President and CEO Peshtigo National Bank

Paul A. Hoffmann, President Lake Ridge Bank, Middleton Shay Horton, President and CEO Cumberland Federal Bank

Shane Ilstrup, President Citizens First Bank, Trempealeau

Ryan T. Kamphuis, President and CEO Bristol Morgan Bank, Oakfield

Jimmy Kauffman, President and CEO Bank of Sun Prairie

Greg Lundberg, President and CEO Fortifi Bank, Berlin

Thomas Mews, President First National Community Bank, New Richmond

Todd Nagel, President and CEO Incredible Bank, Wausau

Tim Schneider, President and CEO Bank Five Nine, Oconomowoc

William (Bill) Sennholz, CEO Forward Bank, Marshfield

The Wisconsin Banker is published by the Wisconsin Bankers Association, 4721 South Biltmore Lane, Madison, WI 53718; Telephone: 608-441-1200; wisbank.com.

Cassandra Krause, Editor 608-441-1216; ckrause@wisbank.com

Advertising: sales@wisbank.com

To report a change of address, please email us at questions@wisbank.com.

The publication of advertisements does not necessarily represent endorsement of those products or services by the Wisconsin Bankers Association. The editor reserves the right to reject any advertising or editorial copy deemed unsuitable for publication for any reason. Copy deadline is eight business days before publication date.

Disclaimer: With the exception of official announcements, the Wisconsin Bankers Association disclaims all responsibility for opinions expressed and statements made in printed articles and advertisements in the Wisconsin Banker. This publication is designed to provide accurate and authoritative information in regard to the subject matter covered. It is distributed with the understanding that the publisher is not engaged in rendering legal, accounting, or other professional services. If legal or accounting advice or expert assistance is required, the services of a qualified professional should be sought.

March

4 Advanced IRA Workshop

Madison or Virtual – $245/attendee

5-6 Supervisor Boot Camp

Wausau – $535/attendee

5 Health Savings Account (HSA) Workshop

13-14

Madison or Virtual – $245/attendee

Call Report Workshop

Virtual half-days – $245/attendee

19-20 Personal Banker School

Wausau – $495/attendee

20 Branch Manager Boot Camp: Session III

Four-part series, virtual half days – $800/attendee

24-27 Residential Mortgage Lending School

Madison – $1,045/attendee

26 Online Workshop: Fundamentals of Comm.

Lending 201: Analyzing Repayment Sources

Virtual full day – $250/attendee

26 Security Officer Workshop

Wisconsin Dells or Virtual – $245/attendee

April

1-2

Human Resources Conference

Wisconsin Dells– $350/attendee

1-3 Compliance Management Boot Camp

7-11

Madison – $895/attendee

School of Bank Management

Madison - $1,395/attendee

7-9 WBA/ABA Washington Summit

Washington, D.C.

10-11 Agricultural Bankers Conference

14-16

Wis. Dells – $350/attendee; $300/ag section member

Loan Compliance School

Madison or Virtual – $795/attendee

21-26 Power of Community Week

www.wisbank.com/BanksPowerWI

22 Community Bankers for Compliance (CBC) –Session II

Virtual half-day – annual membership/pricing varies

23 Women in Banking Conference

Wisconsin Dells or Virtual – team pricing available

April Continued

23-24

Essentials of Commercial Lending Boot Camp

Madison – $535/attendee

24 Branch Manager Boot Camp: Session IV

30

Four-part series, virtual half days – $800/attendee

Wisconsin Economic Forecast Luncheon

Madison – individual and group registration available

May

6 WBA Capitol Day

Madison

7 CFO Conference

Madison – $245/attendee

12-15 WBA/ICBA Capital Summit

12-14

Washington, D.C.

Real Estate Compliance School

Madison or Virtual – $795/attendee

13 Directors Summit

Stevens Point – $245/attendee

15 FIPCO Software & Compliance Forum: Deposits

Madison or Virtual

19-20 Principles of Banking

Madison – $550/attendee

21-22 Personal Banker School

Fond du Lac – $495/attendee

21-22 BSA/AML Compliance Conference

Wisconsin Dells – $450/attendee

22 Trust Conference

Madison – $245/attendee

KEY: Color-Coded Event Descriptions

Conferences/Summits – One or more days, based on hot topics, industry news and best practices, scheduled time for peer networking

Schools/Boot Camps – Focused on a particular area of banking, allowing for a deep dive into that focused area over the course of two to six days

Workshops/Seminars – One-day programs, sometimes in multiple locations, focused on a specific topic or area of banking.

WBA-Hosted Webinars – Two-hour webinars instructed with a particular focus on Wisconsin state law and rules.

Other Events

www.wisbank.com | 608-441-1252 | wbaeducation@wisbank.com