Increased market volatility, competition from fintechs, and a hodgepodge of other consumer investment opportunities means banks need to step up their game in order to attract new deposits and hold onto existing accounts, but anyone looking for a single solution is probably out of luck.
That’s the consensus from several banking officials and other experts in the financial services industry, who say there are a number of proven strategies to accomplish deposit growth: going big, either by marketing your products beyond your own geographic region, or by seeking larger deposits; going digital, by fully embracing digital banking or joining forces with a fintech; by developing and offering new or unique products; or by going old school and refreshing the customer service experience and community-building endeavors banks have long practiced.
“Every bank in the country wants deposits,” maintains Tim Kotnour, president and CEO of State Bank Financial of La Crosse, “and our bank is no different.” But banks in search of deposits, and the consumers they serve, are navigating a rapidly changing environment. Kotnour notes that from 2010 on, steady low interest rates meant there hadn’t been much change in consumers’ preferences, but all that started to change a couple years ago.
“Interest rates are quite a bit higher now. They were at zero for a gazillion years and now they have shot through the roof, from zero to
four or five percent,” says Kotnour. That change has been a significant driver of customer demands.
“We have seen a lot more pressure to reward our clients with money today.”
That dialog wasn’t happening five years ago, because nobody was paying anything, he adds. Customers had quit asking.
Today, though, Kotnour says that impatient customers seeking higher returns after years of low rates are helping to fuel a deposit war. “I would say the customer preference is, ‘for five years nobody paid me anything,’ and if they’re going to put money in my bank, they are going to want more for it.” The days of customers placing $50,000 in a money market that pays .25 percent are over. “I would lose that account.”
Competition among institutions along interest rates is only one of the drivers causing a shift in consumer behavior, though. Technological
Harnessing AI for Process Automation in Banking: Smarter, Faster, and Yes More Human By
Katie Reiser
Banks face mounting pressure to streamline operations, enhance customer service, and stay competitive in a fast-evolving digital world. Artificial intelligence (AI) is no longer a buzzword — it's a key driver of modern banking operations. Among its most impactful uses: process automation.
AI-assisted process automation falls into two main categories: Robotic Process Automation (RPA) and Business Process Automation (BPA). While similar, they serve distinct functions. RPA vs. BPA: What’s the Difference?
(In the spirit of embracing AI, I asked ChatGPT to explain the difference.)
Robotic Process Automation (RPA) involves using software “bots” to mimic repetitive human tasks. Common examples in banking include extracting data from forms, moving data between systems, and sending routine notifications. When paired with AI, RPA becomes smarter — bots can understand natural language, process unstructured data, and even make basic decisions. For instance, AI can enable bots
to read loan applications and extract relevant data, reducing manual input errors.
Business Process Automation (BPA), on the other hand, focuses on end-to-end workflows. AI-assisted BPA doesn’t just mimic tasks — it analyzes and optimizes entire processes. Think of onboarding a customer: BPA can automate ID verification, credit checks, and document collection, all while AI determines the fastest and most efficient path based on real-time data. BPA is typically broader in scope than RPA and integrates more deeply with business systems.
Streamlining Banking Operations with AI
Banks can harness AI for automation in several impactful ways:
• Customer Service: AI chatbots and virtual assistants can manage routine inquiries 24/7, freeing staff to handle more complex needs.
Bank of America’s Erica handles millions of monthly interactions, helping with tasks like transaction searches and bill reminders.
• Fraud Detection: AI rapidly scans transactions for anomalies, flagging potential fraud in real time — faster and more accurately than manual reviews.
Collective Strength, Shared Impact
By Al Araque As
my term as
Chair of
the Wisconsin
Bankers
Association (WBA) comes to a close, I find myself reflecting on the past year and the profound impact our industry continues to have on the communities we serve. It has been a true honor to witness firsthand the dedication of Wisconsin bankers in strengthening our economy, supporting small businesses, promoting financial literacy, and helping individuals achieve their financial goals.
When I chose impact as the theme of my term, I knew it was a guiding principle that extended beyond the day-to-day transactions of banking. Every loan we approve, every financial education session we host, and every local business we help grow creates a ripple effect in our communities. Over the past year, I’ve been continually reminded that even the smallest actions — when done with purpose — can create powerful, lasting outcomes.
One of the most meaningful aspects of serving as Chair has been engaging with WBA members across the state. Whether in advocacy efforts, community service, or financial education initiatives, our members consistently demonstrate their commitment to making a difference. I’ve also been inspired by the collaboration between our bank members and associate members, who bring expertise, innovation, and services that strengthen our industry from the inside out. These partnerships elevate the level of service we provide to our clients and contribute to the strength and sustainability of our banking community.
Our impact extends well beyond state lines. I’ve seen how our engagement with national organizations like the American Bankers Association (ABA) and the Independent Community
Bankers of America (ICBA) amplifies our voice and deepens our influence. Whether it’s advocating on Capitol Hill, shaping regulatory policy, or sharing insights across state boundaries, we are stronger when we stand together. The collective work we do — locally, statewide, and nationally — continues to shape the future of banking in meaningful ways.
Of course, this year has not been without its challenges. Fraud and cybersecurity threats continue to evolve, regulatory demands grow more complex, and economic uncertainty lingers. Yet, I remain optimistic. The strength, adaptability, and commitment of Wisconsin’s banking professionals are unmatched. Through the WBA, we have a powerful partner that offers tools, education, advocacy, and leadership to help our industry meet these challenges head-on.
I want to express my deepest gratitude to WBA President and CEO Rose Oswald Poels, the entire WBA staff, and my fellow Board members. Your support, dedication, and leadership ensure that our association remains a vital resource for bankers and communities alike.
Finally, I extend my best wishes to incoming Chair Paul Northway as he steps into this important role. Under his leadership, I’m confident that WBA will continue to grow its legacy of service, advocacy, and innovation.
Thank you for the opportunity to serve as your Chair. It has been an experience I will always value, and I look forward to continuing to support WBA and our industry in the years ahead.
Araque is SVP, director of consumer, private, and business banking with Johnson Financial Group, Racine, and the 2024–2025 WBA Chair.
WBA Welcomes Its Newest Board Members
With the close of its fiscal year on May 31, WBA welcomes its newest members to the 2025–2026 Board of Directors.
Greg Lundberg, president/CEO, Fortifi Bank, has been selected to become the 2025–2026 WBA Vice Chair by the WBA Nominating Committee. Lundberg is now in line to become WBA Chair in 2027–2028.
Also serving as officers on this year’s WBA Board of Directors are: Chair Paul Northway, president and CEO of American National Bank – Fox Cities; Chair-Elect Joe Peikert, president and CEO of Wolf River Community Bank, Hortonville; and Past Chair Alvaro (Al) Araque, senior vice president – director of consumer, private, and small business banking of Johnson Financial Group, Racine.
The Nominating Committee, which is comprised of the current WBA officers and recent past chairs, also selected the following candidates to fill seats for three-year terms
on the WBA Board of Directors beginning in June, all of whom have been deemed elected by the membership: Nate Parrish, First Citizens State Bank – Whitewater, Jim Hartlieb, First Business Bank; Lindsay Spitzer, Bluff View Bank; and Eric Witczak, Nicolet National Bank
Continuing on the Board are: Kelly Heroux, Peshtigo National Bank; Shay Horton, Cumberland Federal Bank, FSB; Shane Ilstrup, Citizens First Bank, Viroqua; Jimmy Kauffman, Bank of Sun Prairie; Todd Nagel, IncredibleBank, Wausau; Tina DeGustino, BMO US, Milwaukee: Tim Schneider, Bank Five Nine, Oconomowoc; and Bill Sennholz, Forward Bank, Marshfield.
WBA would also like to thank the following outgoing Board members for their many years of service to the Association and the industry: WBA Past Chair Donna Hoppenjan, Paul Hoffmann, Ryan Kamphuis, and Tom Mews.
Challenging Transaction? Reinhart Gets
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We regularly identify and execute creative alternatives to help clients achieve their goals. We enjoy finding novel ways to resolve complex and difficult situations. We do this by applying a keen understanding of what it takes to achieve success in today’s banking environment coupled with an unflagging commitment to delivering timely, positive results. Recent successes include:
• Helping three banks sell to investor groups or buyers, resulting in liquidity for shareholders while preserving the local community bank charters.
• Facilitating a bank sale on favorable terms after several prior efforts had failed.
• Assisting a client with the divesture of assets from multiple entities in a single, uniquely structured transaction.
• Consummating the acquisition of a bank for an investor group after a years-long bankruptcy process and unprecedented regulatory journey.
Whether it involves finding new pathways to regulatory approval, developing creative solutions for shareholder liquidity and succession, identifying untraditional buyers and counterparties or navigating litigation, insurance and customer-relationship challenges, we move business forward!
Regulation CC Threshold Adjustments
By Scott Birrenkott
Every five years, the agencies amend Regulation CC to adjust for inflation dollar amounts relating to availability of funds. In May of 2024, FRB and CFPB issued a final rule amending Regulation CC with new adjustments. The effective date for the threshold adjustments is July 1, 2025. However, banks are permitted to implement those changes sooner if so desired.
To summarize the inflation adjustments:
• The first $225 becomes $275.
• Reg CC requires the first $100 of a deposit made by check be made available on the next business day. This “first $100” rule was adjusted to $200 in 2011, to $225 in 2020, and becomes $275 in 2025.
• The $450 for non-next day items becomes $550.
• Reg CC provides that cash withdrawals from local and non-local checks need not be available for cash withdrawal until 5:00 p.m. on the day specified in the schedule, but at least $450 of the deposit must be made available for cash withdrawal before 5:00 p.m. This amount becomes $550.
• Note that this $550 is in addition to the $275 available pursuant to the requirements above.
• The $5,525 of the “large deposit” exception hold, “new account” amount, and the repeatedly overdrawn threshold becomes $6,725.
• Reg CC permits an exception hold on large deposits in excess of $5,525 which becomes $6,725.
• Reg CC permits funds to be held for new accounts in excess of $5,525, which becomes $6,725.
• Reg CC permits when an account is repeatedly overdrawn for funds to be held in excess of $5,525 which becomes $6,725.
• As of July 1, 2025, the amounts for civil liability in an individual action shall not be greater than $1,350 and $672,950 for class action. Change in terms notification to customers will be required as well. Reg CC requires notice to customers at least 30 days before implementing a change to the bank’s availability policy regarding such accounts, except that a change that expedites the availability of funds may be disclosed not later than 30 days after implementation. Because the threshold adjustments mean that more funds are available to the customer sooner, the change will expedite availability. Thus, customers must be notified of the changes no later than July 31, 2025. However, nothing is prohibiting a bank from sending a notice sooner if it chooses to do so.
Birrenkott is WBA director – legal.
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By Lorenzo Cruz
Advocacy is an Investment in Our Industry’s Future
Minimizing risk, building relationships, investing in communities, and improving lives are the pillars of banking — and the foundation of our approach to advocacy. As bankers, we are entrusted with protecting and growing our customers’ assets. Similarly, through government relations, we work to safeguard and advance the interests of the banking industry in the legislative, regulatory, and judicial arenas.
Advocacy is essential. It helps neutralize threats and seize opportunities that benefit our institutions, customers, and the communities we serve. Just as we manage financial risk, we must also manage political risk — and that requires consistent engagement at all levels of government.
The Wisconsin legislative session is well underway. The WBA government relations team is actively advocating on key issues including credit card fees, trust code updates, ESG regulations, credit union powers, privacy, and artificial intelligence. Budget deliberations are in full swing, with lawmakers weighing tax cuts and funding for K-12 education, higher education, health care, corrections, and transportation. The Joint Finance Committee’s votes are expected in May, with final floor action likely in June. While budgets are usually signed by early July, this year may stretch longer.
Meanwhile, politics remain high-stakes. The recent State Supreme Court race was the most expensive nonpartisan judicial contest in U.S. history, with spending exceeding $100 million. These spending levels underscore the ongoing volatility and importance of staying politically engaged.
Bankers play a crucial role in WBA’s advocacy efforts. One of the most impactful ways to contribute is through financial support
of Wisbankpac or the Alliance of Bankers Conduit, which fuels our ability to support pro-banking candidates and policies. Our 2025 goal is $300,000, and we need leadership from every corner of the industry to get there.
We urge bank Presidents and CEOs to join the Leadership Circle and ensure their institutions achieve Gold Triangle recognition. Senior management and board members are encouraged to give at the Silver Triangle level. All employees — managers and staff — can make meaningful contributions of $125, $250, $500, or more. Every dollar supports allies who understand and champion our industry in Madison and Washington, D.C.
These investments deliver real results. Thanks to WBA’s advocacy and the support of our legislative partners, Wisconsin enacted the first-ever income tax exemption on commercial loans of $5 million or less — a landmark achievement projected to save banks over $24 million annually. This legislation is now a model for other states, showcasing the power of political engagement.
To maintain this momentum, we must continue building relationships, expanding our influence, and supporting advocacy programs. In addition to giving, consider participating in events like Capitol Day, the Kohler Issue Advocacy Outing, Milford Hills Sporting Clays PAC event, Take Your Legislator to Work Day, or by becoming an Advocacy Officer and working toward BIGG (Bankers Involved in Grassroots Government) recognition.
Your investment in WBA advocacy isn’t just a contribution — it’s a strategic move that protects our future and drives real returns.
Cruz is WBA vice president – government relations.
Wisconsin Bankers Travel to D.C. for WBA/ABA Spring Summit
Thanks to the active engagement of WBA members statewide, grassroots advocacy remains a powerful force behind the success of WBA’s policy initiatives. In April, a delegation of bankers traveled to Washington, D.C., for the annual WBA/ABA Spring Summit, where they met with members of Congress to advocate for Wisconsin’s banking industry. Over the three-day event, attendees shared firsthand insights and reinforced the realworld impact of legislative proposals on banks and the communities they serve.
This year, bankers had the opportunity to visit with every office in our congressional delegation including Rep. Tom Tiffany (R-District 7), Rep. Mark Pocan (D-District 2), Rep. Glenn Grothman (R-District 6), Rep. Gwen Moore (D-District 4), Rep. Bryan Steil (R-District 1), Rep. Scott Fitzgerald (R-District 5), Rep. Tony Wied (R-District 8), and Rep. Derrick Van Orden (R-District 3). Additionally, attendees had the opportunity to meet with Sen. Ron Johnson (WI-R) and representatives from the office of Sen. Tammy Baldwin (WI-D).
Thank you to the attendees who joined WBA and ABA to advocate on behalf of the Wisconsin banking industry during this year’s WBA/ABA Spring Summit.
• Al Araque, Johnson Financial Group, Racine
• Tom Bloomer, State Bank of Chilton
• Glen Calnin, State Bank of Chilton
• Bill Dyson, Ladysmith Federal Savings & Loan Association
• Morgan Farmer, Park Bank, Holmen
• Dave Feldhaus, Federal Home Loan Bank of Chicago
• Kristen Gagliano, North Shore Bank, Brookfield
• Laura Hoerth, State Bank of Chilton
• Damian Hoerth, State Bank of Chilton
• Paul Hoffmann, Lake Ridge Bank, Middleton
• Shay Horton, Cumberland Federal Bank, FSB
• Corey Hoze, Associated Bank, Milwaukee
• James Meisser, Lake Shore III Corporation, Glenwood City
• Jeanene Meisser, Lake Shore III Corporation, Glenwood City
• Morgan Mielke, Premier Community Bank, Green Bay
• Tisha O’Dell, North Shore Bank, Appleton
• Greg Ogren, Security Bank Shares, Iron River
• Christine Ogren, Security Bank Shares, Iron River
• Mark Oldenberg, Security Financial Bank, Eau Claire
• Tom Pamperin, Premier Community Bank, Marion
• Robert Traylor, Horicon Bank
• Theresa Wiese, First Business Bank, Madison
• Sarah Ziemba, American National Bank - Fox Cities
Attendees visited the Wisconsin congressional delegation on Capitol Hill.
Rep. Tony Wied (R-District 8) heard about the issues facing Wisconsin bankers.
WBA members spoke with Rep. Mark Pocan (D-District 2).
Summit attendees spoke with Rep. Bryan Steil (R-District 1).
Rep. Tom Tiffany's (R-District 7) Chief of Staff Jason Bauknecht met with banker attendees.
The Struggle for Deposits
Continued from pg. 1
advances have radically changed the battleground. “Digital banking, digital banking, digital banking,” says Kotnour. Five years ago, about one-third of his customers used his bank’s mobile banking offerings. Today, nearly all do.
“The world really is moving away from an analog place,” agrees Shana Hennigan, chief business officer with Raisin, a fintech firm which has partnered with more than 70 banks and credit unions across the country to offer consumers a variety of deposit options. “While generations of consumers grew up going into banks and their local branches, I would wager that some members of the younger generations have never stepped foot into a branch.” For consumers, she adds, being able to have digital access is increasingly important.
Firms like Raisin can work with community banks to provide access to a much wider potential market, one not necessarily constrained by geography. “Particularly if you’re a community bank, you can get your products in front of savers nationwide.” For consumers, the firm sells convenience, offering a one-stop shop where they can select from numerous savings account choices. The company’s mobile app boasts that savers can manage all their deposits at member institutions via a single login.
That convenience and ease of use is a powerful attraction, one that smaller financial institutions might have trouble matching. It means not only having a robust and smooth website, but also a mobile app consumers can easily utilize. Not that any of this comes cheap. Developing a robust, effective and efficient website can be very expensive, but debuting a clunky mobile app devoid of features may be even more costly.
“I have a 23-year-old son and I work in a bank, but unless he’s coming down to mooch a lunch off me, he’s hardly ever been in the bank,” notes Kotnour. He adds that he had to teach his son how to write a check but acknowledges that he can easily send a check through his mobile phone via any number of apps.
Fintechs that have created simple pathways for money transfers, such as Venmo, PayPal, Apple Wallet represent significant competition for banks. “What does everyone use to pay friends with?” Kotnour asks. “Venmo, PayPal, Apple Wallet, Google Pay, right? Well, with those you have to move money out of your account. Now, it doesn’t seem like a lot, but when the whole world is doing it, we’re losing deposits. That money used to be in the bank, and now I have to move my money over to Venmo to pay my brother 10 bucks for lunch.”
fintechs, but he believes Zelle can be a useful tool in attracting customers. His staff pitches both the convenience and the security of using Zelle through the bank’s app. “If something goes wrong, you're not calling the Venmo guy, you're calling Tim Kotnour.”
Like State Bank Financial’s relationship with Zelle, other banks are looking to remain competitive by joining ranks with fintechs. Hennigan says numerous banks have turned to Raisin to market their products to other markets. “If you're a community or regional bank, you can leverage the Raisin platform to get your products in front of savers nationwide,” she says, without large investments in technology, administrative or marketing costs. “You could really plug into this to efficiently raise retail deposits and have this as another funding tool at the ready to use when it makes sense for the bank.”
For many financial institutions, solutions like the ones offered by Raisin represent another tool in the toolbox, says Hennigan. “You may not need to use all of them but being able to have access to them and know that, when you need it, that funding source is available, it’s really just basic best practices. Make sure you've got all the tools and you can deploy them when you need them.”
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Kotnour’s bank has taken several steps to remain competitive. The bank has worked with its core service provider, FIS (Fidelity Information Services), to offer customers a full-featured online presence and mobile banking app, as both are consumer expectations. “It’s got to be a good product,” he notes. “There are a lot of junky ones that basically give you your balance and maybe you can move money back and forth a little bit, but the consumer now expects a robust experience.”
The bank’s mobile app also incorporates Zelle, an online payment system that boasts a network of more than 2,200 banks across the country and offers bank customers a secure peer-to-peer payment system. Kotnour is realistic about a community bank’s ability to compete in the technological sphere with giant
At CCFBank in northwestern Wisconsin, those fintech tools have been primarily internal. “We have partnered with fintechs and have seen the greatest impact from the operational software providers (banker training, BSA/AML and Loan Origination Software) which has improved knowledge and efficiency,” says Steve Bianchi, the bank’s president and CEO. “We tried an online account opening platform and found a high percentage of new accounts to be fraudulent and terminated that experiment. Our view is to focus on what we do well as a community bank and not be distracted by bright, shiny objects that could distract us.”
Besides the strength in numbers approach, another pathway towards growing deposits is the pursuit of large-scale deposits. Intrafi is a Virginia-based firm which oversees a network of more than 3,000 financial institutions across the country. It was founded with the objective of providing greater security for larger deposits by effectively spreading those funds across multiple member institutions, thereby maintaining FDIC coverage.
H.D. Barkett, a senior marketing manager at Intrafi, says that market volatility, the current economic uncertainty and inflation fears have all combined to place on emphasis on deposit safety. “Many of the banks we speak with are stressing safety and the benefit of millions in aggregate FDIC insurance coverage across network banks available via deposit placement networks,” he notes, adding that while it isn’t a new strategy, it is critically important in today’s environment.
“While corporate accounts and public funds are a consistent marketing focus, we are seeing increased interest in banks marketing to high-net-worth individuals,” reports Barkett. “Given that there are ways to provide access to
FDIC insurance for their total deposit amounts, including aggregate amounts more than the $250,000 limit at any one bank, banks can be more aggressive about competing with the largest banks for those customers.”
The ability for customers to place their deposits through a single bank and still maintain access to FDIC insurance coverage for aggregate deposits over $250,000 across network banks is a significant benefit for Intrafi’s partner banks, says Barkett. “It is hugely beneficial for the customer, allowing them to negotiate a rate for their total deposit. As for the bank, once those deposits are placed through that institution, the depositor is less likely to move the money to multiple banks (to be eligible for FDIC insurance coverage).” That security may prove more alluring than higher rates. “Deposit retention is higher for insured deposits vs. uninsured deposits” says Barkett. “While initially, rates may entice a depositor to become a customer, without the ability to consolidate the customer’s total deposit relationship with benefits such as access to millions of dollars in FDIC insurance across network banks, those deposits tend to be more rate sensitive.”
For customers, services such as Intrafi and Raisin offer the opportunity to access offerings from banks far beyond their own neighborhood, but finding one’s way through hundreds of offerings can be daunting. Hennigan says Raisin works to tell each bank’s unique story. “Consumers care where their money goes,” she
notes. “The Raisin platform is able to kind of tell the story of our individual institutions. Are they family owned? Have they been in their community for decades? Are they a community development organization? Are they a minorityowned or women-led institution? All of these things are ways for institutions to differentiate.” Kotnour values those types of differentiators. State Bank Financial has been operating in the La Crosse region since 1858. “We're the second oldest bank in the state,” he points out. The bank’s messaging relies on its history and presence in the community. “We haven’t changed. Old, stodgy, boring, with good relationships, smart bankers and cool technology. That attracts deposits.”
Bianchi reports that CCFBank has embraced its roots as a community bank, by reinforcing the basics of business development and relationship banking. “We have seen momentum build over the last two plus years,” he says. “We also aligned incentive plans to better reflect our values and the results that will make us a stronger community bank for our customers. Product knowledge throughout the bank on cash management is everyone’s job. That is something we have been able to build and leverage to grow value in our relationships.”
At the Bank of Sun Prairie, CEO Jimmy Kauffman also stresses his bank’s role in the community. It’s part of a multi-faceted strategy the bank has adopted to gather deposits, combining financial literacy programs
with new products aimed at an underserved population and by leveraging partnerships in the community. For example, the bank introduced a fresh start checking program along with a micro-lending initiative with St. Vincent De Paul in Sun Prairie and created move-in packages in partnership with multi-family housing developers.
“It’s really forced us out of a singular approach to deposit gathering,” says Kauffman, and to focus instead on a variety of components. “I think long term it’s really good for banking and for our bank to make sure we have all these different tools in the toolbox. Consumers bank at a bank because that partnership helps manage the risk of the services they’re using.”
Local expertise still matters, maintains Kauffman. “You wouldn’t go to your medical doctor for an eye exam,” he notes. “There’s a reason you go to an eye doctor.” For banking, the same logic holds. “I see a lot of value in continuing to have those local relationships with your financial institution.” Customers know the bankers and they anticipate that the money –their money – stays in the community.
“The value proposition of banking locally, with a community bank, continues to be very strong,” Kauffman concludes.
McDowell Woods is a freelance writer and an instructor of journalism and media studies at the University of Wisconsin–Milwaukee.
AI for Process Automation
• Loan Processing: AI tools analyze credit reports, verify income, and assess risk more efficiently. JPMorgan Chase has slashed contract review times from thousands of hours to seconds using AI.
• Compliance and Risk: AI helps monitor regulations and analyze internal policies. Automation reduces errors and allows teams to focus on higher-value compliance work.
• Back Office Operations: AI driven RPA automates data entry, reconciliations, and report generation, cutting turnaround time and cost.
Making Work More Human
Rather than replacing employees, AI often enhances their roles. By offloading repetitive or low-value tasks to automation, bank employees can focus on work that requires judgment, creativity, and human interaction.
For example, instead of spending hours manually checking documents, a loan officer can spend more time consulting with customers on the best financial products for their needs. This not only improves employee satisfaction but also enhances the overall customer experience.
Kathy
Strasser,
EVP, chief operating
officer/ chief information officer with IncredibleBank in Wausau, was a panelist for the popular AI in Action session during WBA’s Bank Executives Conference. When asked by panel moderator Eric Cook, chief digital strategist with WSI Digital (who also runs GSB’s Digital Banking School and teaches for the WBA’s School of Bank Management), about reassuring staff who may be uneasy with AI and concerned that it will ultimately replace employees, Strasser shared, “It’s about helping our employees get rid of the mundane part [of their jobs] so they can do the higher value things they want for their career path.”
Pitfalls and Considerations
While the benefits are compelling, banks should be aware of the challenges and risks associated with AI-assisted automation. You want to always ensure you maintain “human in the loop” to help minimize risk:
• Data Quality: AI models are only as good as the data they are trained on. Poor data quality can lead to incorrect decisions or biased outcomes.
• Over-Reliance on Automation: Not all processes should be automated. Some tasks require human oversight, especially when ethical or legal considerations are involved.
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• Cybersecurity and Privacy: Automated systems that handle sensitive customer data must be secure and compliant with data protection laws like GDPR or GLBA.
• Change Management: Integrating AI into banking operations requires a shift in mindset and process. Employee training, clear communication, and stakeholder buy-in are crucial to successful implementation.
• Regulatory Scrutiny: Regulators are increasingly focusing on how AI is used in financial services. Banks must ensure transparency and explainability in their AI systems.
Getting Started
For banks considering AI-assisted automation, the following steps can help:
1. Start Small and Have a Goal: Be clear on what you want to accomplish. Often the need to gain speed, cut costs or improve the customer experience are different. Identify low-risk, highvolume tasks suitable for automation. Gain quick wins and build confidence.
2. Assess Readiness: Evaluate your current tech infrastructure and data maturity.
Continued on pg. 13
Our misson... to improve the health and wellbeing of our members.
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AI
for Process Automation
Continued from pg. 10
3. Choose the Right Tools: Consider whether RPA, BPA, or a hybrid approach best suits your needs.
4. Ensure Governance: Establish frameworks to monitor AI performance, ensure compliance, and manage risks.
5. Invest in People: Train staff on new tools and encourage a culture of innovation and continuous improvement.
Also serving on the AI in Action panel were Forward Bank’s COO Sheri Dick and Chris Nichols, Director of Capital Markets at SouthState Bank, who shared their approaches to governance. Nichols said, “We started with a steering committee and that evolved into an AI working group. This led to a charter and policy which evolved into having a full governance framework that outlines procedures and requirements and then added an AI strategy.” Nichols added, “I’m a big fan of aligning your business goals with your AI goals.”
Dick explained, “We have a governance policy and a practical use policy, but what we did from a foundational standpoint is we had an AI education session for all employees. A lunch and learn to help them understand… What is AI? What are the definitions of AI? What are the practical uses of AI?” She added, “These training sessions got everyone level set and gave us a foundation for each employee and we started from there.”
Regarding investing in people, Nichols highlighted an unexpected benefit, “It makes for more confident employees. That’s not something that we really thought about when we originally made the AI use case. But what we found when we do our employee satisfaction survey every quarter, the more they use AI, the more confidence they have.”
Putting AI into Action
Cyrene Wilke, Chief Operations & Information Officer, Executive Vice President with Horicon Bank and another AI in Action panelist, offered this advice to banks considering using AI for process automation, “Start with focusing on opportunities to
gain efficiencies in the back of the house in operations. Most banks will find processes being performed manually that can be fully or at least partially automated. Finding ways to be more efficient can free up time to provide better, more personalized customer service.”
Cook shared this insight, “I don’t want to make it sound like AI is going to be the panacea that's going to solve all of your problems, but if it sparks that dialogue in your organization to make you question why you're doing what you’re doing and [suggests] maybe there’s a better idea, I think that can be a really healthy dialogue for everybody to have.”
AI-assisted automation offers banks a path to operate more efficiently, improve customer service, and empower employees. By understanding the differences between RPA and BPA, choosing the right tools, and planning ahead, banks can move toward innovative and adaptable ways of working.
Reiser is WBA writer/editor.
AI Process Automation Q&A With Tim Schneider, CEO and President of Bank Five Nine
Tim Schneider generously shared insights from Bank Five Nine’s experiences.
At Bank Five Nine, we use a combination of Blue Prism, Python, and JSON as the foundation of our robotic process automation. Each of these tools has its strengths and weaknesses. Some automation uses a combination of all three. What specific banking processes has your institution automated using AI-driven robotic process automation, and what impact has it had on efficiency?
When we first started our automation initiatives, forty-eight (48) use cases were identified as potential candidates for automation. The following automation processes are in production:
Monthly Auditing
• Run monthly reports from Encompass and upload to StoneHill site/portal for auditing to meet GSE and government loan program requirements in Encompass. File and maintain selected loans in Encompass for access by StoneHill.
Use dates and data from loans in Fiserv Premier to automate emails to borrowers
• First payment details/reminder
• Subsequent Payments, as due after a certain date
• Escrow activity notification (pre and post)
Update Customer Information in Premier
• Read Activity reports provided by 3rd party and perform maintenance in Navigator
Operation Support Maintenance Tasks
• Closed Accounts
• eStatement Setup
• Missing Endorsements
Non-post
• Review report and post to an existing account or return maintenance
Rendering Statements
• Automation of the rendering process
COLD Commit Bot
• Commit all COLD reports parsed into Digital Imaging. The bot emails stakeholders that the process has been completed and that reports are available for the day.
EBC Parser
• Reviews text files from Fiserv that list login attempts for Business OLB users and counts any user with 12+ login attempts.
Check Image Data Extraction
• Review OCR data collected from Director
Imaging Automated Indexing and exports it to a file location. This data is compared against the Teller Check report to assign a check number (from the check image) to the payee/remitter/amount data. This is then compiled and sent to MoneyGram. The purpose is to add the Payee name so MoneyGram can lower the risk associated with cashier’s checks.
Zelle Balancing/Transfer Reports
• RPA Blue Prism, Director workflow, and Python scripting are used. Reports from our online banking system are exported by a bot. Director Imaging exports a text file from Fiserv. A Python script then compares the two reports to identify Zelle transfers that were made by customers after the Fiserv cutoff. These transfers were causing our GLs to be out of balancing due to the difference in cutoff times between Fiserv and NCR OLB.
HMDA Score Update
• RPA BluePrism bots generate a report from our LOS monthly. The bot then goes into each loan on the report and updates the data based on the generated report.
Continued on pg. 25
This spring, WBA, Inc. announced two promotions. Congratulations to Jackie Lindquist formerly marketing specialist, who has been promoted to the role of marketing manager and Heather MacKinnon formerly VP – legal, who has been promoted to VP – legal and communications. Cassie Krause, director – communications and executive director of the Wisconsin Bankers Foundation, moved to Vienna, Austria with her family, where her husband is posted with the U.S. State Department. WBA thanks Cassie for her professionalism and expertise and wishes her and her family all the best in Austria.
Leaders in Banking Excellence: Class of 2025
The Wisconsin banking industry is built on the dedication, leadership, and service of extraordinary individuals. Each year, the Wisconsin Bankers Foundation (WBF) recognizes those who have made a lasting impact through its Leaders in Banking Excellence honor wall, located at the heart of the WBA Engagement Center.
Since its inception, 27 distinguished bankers and one banking family have been inducted into this prestigious recognition. Their contributions to the profession, their communities, and the industry as a whole are showcased in a place of prominence — where the next generation of Wisconsin bankers gathers for training and professional development.
Nominations are now open for the Class of 2025, with a deadline of May 16. This is a meaningful opportunity to honor a leader who has shaped your bank, community, and the industry. A contribution of $10,000 or more to the Wisconsin Bankers Foundation not only supports vital initiatives — such as financial literacy programs, classroom resources for bankers, scholarships, and consumer research — but also ensures that a deserving individual or family is recognized for their contributions to Wisconsin banking.
As a 501(c)(3) public charity, WBF is dedicated to advancing financial education and supporting the banking community. Contributions to the Foundation are tax-deductible, just like any other charitable donation, and they directly fuel impactful programs that benefit bankers and consumers alike.
If your bank is looking for a way to celebrate a leader’s legacy while supporting the future of banking in Wisconsin, consider submitting a nomination for the Leaders in Banking Excellence Class of 2025.
To nominate a leader, visit wisbank.com/Excellence. If you have questions, please email Rose Oswald Poels at ropoels@wisbank.com
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WBA Named a Top Workplace for Second Year in a Row
The Wisconsin Bankers Association (WBA) has once again been recognized by the Wisconsin State Journal as one of the Greater Madison area’s Top Workplaces for 2025. This marks the second consecutive year the Association has earned the distinction, which is based solely on employee feedback gathered through a third-party survey by Energage LLC.
The confidential survey measures the employee experience and its component themes, including employees feeling Respected & Supported, Enabled to Grow, and Empowered to Execute, to name a few.
“At WBA, we know that our success as an organization is only possible because of the people who work here,” said Rose Oswald Poels, WBA President and CEO. “To be recognized as a Top Workplace for the second year in a row is incredibly meaningful and reflects the positive, collaborative culture we strive to maintain.”
With a team of 37 employees based in Madison, WBA places a strong emphasis on fostering open communication, promoting innovation, and supporting both personal and professional development. Employee-led teams focused on engagement and innovation play a key role in creating a workplace where staff feel heard, valued, and empowered.
“Our current team is a blend of longtime staff and newer employees, which brings both experience and fresh perspectives,” said Oswald Poels. “That balance challenges us to continually evolve and support one another in ways that are meaningful and relevant.”
The Association’s workplace culture includes regular opportunities for staff involvement, professional growth, volunteer opportunities, fundraising projects for local non-profits, and team-building activities. WBA also emphasizes transparency through all-staff meetings and ensures everyone is aligned with the mission to serve Wisconsin’s banking industry.
Dare to be different.
Embracing uniqueness is at the center of what we do. Just like you, we understand the power of individuality. That’s why we take a personalized approach, getting to know you, your accountholders and your goals. With SHAZAM, expect high-performing solutions, exceptional value and hands-on service empowering you to make a lasting impact on your community today and for years to come.
“As the needs of our members and our employees evolve, so does WBA,” added Oswald Poels. “We’re proud of the environment we’ve built — one that encourages learning, values input, and celebrates" the important work we do together.”
shazam.net
Staff gathered in the WBA Engagement Center before celebrating the Top Workplace honor with a special lunch.
Pictured (left to right): WBA President and CEO Rose Oswald Poels and Chief Financial Officer and Vice President – Administration Sandy Giese attended the Top Workplaces event in Madison on March 21.
Bulletin Board
News from Wisconsin Bankers Association Members
Promotions and New Hires
Brookfield
North Shore Bank announced Dana Scherff (pictured) as the bank’s new senior vice president and chief information officer. The bank also announced the promotion of Heather Stevlingson (pictured) to senior vice president, controller.
Hartford
Forte Bank announced their leadership transition. Tim Purman (pictured) is retiring after 40 years and Aaron Lensink (pictured) has been named President & CEO. Purman has been the driving force behind Forte Bank’s expansion and commitment to independent community banking.
Lensink, who joined Forte Bank in 2017 as vice president of business banking, brings over 20 years of experience in the banking industry.
Ixonia
Ixonia Bank announced the appointment of Michael Goedheer (pictured) as senior vice president and regional commercial banking manager.
Dennis Sampson (pictured) has been promoted to an executive vice president and remains Ixonia Bank’s director of commercial lending.
Kaukauna
The Bank of Kaukauna announced the promotions of Travis Jones (pictured) to chief lending officer, Mindy Casper (pictured) to vice president of retail
banking, and Natalie Onkels (pictured) to vice president of IT and information security officer.
La Crosse
Coulee Bank promoted Jodi Ehrenberger (pictured) to the position of market president – Wisconsin
Madison
Capitol Bank announced promotions for Nick Inman (pictured) and Paige Janquart (pictured). Inman has been named SVP, chief credit officer and Janquart has been named VP of finance.
First Business Bank promoted Alton Multhauf, CTP (pictured) to vice president II - treasury management.
Niamh Kristufek (pictured) joined First Business Financial Services, Inc. as president of specialty finance.
Phil Whitehead, CPA, CFP, CExP, (pictured) joined the Lake Ridge Bank Business Banking team as senior vice president – business banking sales manager.
Neenah Legacy Private Trust Company has announced several employee promotions and appointments;
• Nicole T. Jones appointed director of investment operations
• Kelly J. O’Shea appointed director of trust operations.
• Paul A. Griesbach promoted to vice president.
• Rachel K. Wolf promoted to vice president.
• Ranee H. Bahn promoted to first vice president.
• Lisa G. Kewley (pictured) promoted to senior vice president.
Gregory S. Hansen (pictured) promoted to senior vice president.
• Candy H. Thurs (pictured) promoted to senior vice president.
New London
First State Bank is pleased to announce the appointment of Gretchen Steinbecker (pictured) as vice president, marketing manager.
Oostburg
Oostburg State Bank appointed David La Duke (pictured) as market president of the Cedar Grove office.
River Falls
First National Bank of River Falls announced Steve Pfeiffer (pictured) as its new senior vice president – chief financial officer.
Waukesha
Waukesha State Bank announced the promotion of Heather Pfalz (pictured) to senior vice president –retail banking manager. Additionally, the Waukesha State Bank announced the promotions of Tom Armstrong (pictured) to senior vice president –manager of loan review and Darci Miller (pictured) to vice president –commercial banking team lead.
Announcements
Community First Bank, Rosholt received the Special Service Award for the 2024 United Way of Portage County Campaign.
Heidi Shaw (pictured) celebrated 40 years of service to the National Exchange Bank & Trust (NEBAT) in February 2025. Congratulations to Carol Russel (pictured), who recently retired from NEBAT. Two NEBAT employees recently celebrated milestone anniversaries. Jenny Pautsch (pictured) celebrated 30 years of service on January 3, 2025. Tammy Vander Grinten (pictured) celebrated 35 years of service on January 22, 2025.
North Shore Bank recently announced mortgage professionals Robin Tegel, Susan Liedel, and Steve Luebke have been awarded the Five Star Mortgage Professionals designation.
North Shore Investment Services announced that Erika Milosevich (pictured), CFP-vice president and program manager, received multiple Top Directors Awards recognition in two 2024 Kehrer Group Top Directors Awards categories.
One Community Bank is proud to announce an upcoming merger with Intercity State Bank. The planned merger represents the combination of two high-performing banks that both believe fiercely in a mission of serving clients, supporting colleagues, and investing in their communities.
Alyssa Higley (pictured), loan processing officer with The Stephenson National Bank & Trust, was selected as the recipient of the 2024 Mary L. Staudenmaier WINGS Award.
WBA is proud to recognize the individual bankers who dedicate their service to our industry and their community. The 50- and 60Year Clubs recognize bankers who have served in the banking industry for 50 and 60 years, respectively. Additionally, WBA’s Lifetime Service Awards recognize bankers who have served in the industry for between 30 and 49 years. To recognize a banker for the esteemed honor, please visit wisbank.com/ServiceAwards.
Forte Bank
Four Forte Bank (Hartford) employees were recognized for their longtime dedication to the banking industry. Joyce Hall was honored as a member of the 50-Year Club. Wendy Christenson (40 years of service), Tammy Tongusi (31 years of service) and Anthony Andereck (30 years of service) received WBA Lifetime Service Awards. Pictured (left to right) WBA President and CEO Rose Oswald Poels, Anthony Andereck, Joyce Hall, Wendy Christenson, Tammy Tongusi, and Forte Bank President and CEO Tim Purman
50-Year Club
Bank of New Glarus SVP of Retail Operations Don Zimmerman was inducted into WBA’s 50-Year Club, in recognition of his five decades of dedication to the banking industry. Zimmerman’s retirement began April 1, 2025. Pictured (left to right) Don Zimmerman and Rose Oswald Poels
First National Bank of River Falls
Three First National Bank of River Falls employees were recipients of WBA Lifetime Service Awards. Each employee was recognized for 40 years of dedicated service to the banking industry. The honorees were: Lois Jenkins, chief financial officer; Alison Colburn, mortgage services; and Tracy Bruesewitz, loan documentation specialist. Pictured (left to right) First National Bank of River Falls Board Chair Sandy Smith Wurm, Rose Oswald Poels, Lois Jenkins, Alison Colburn, Tracy Bruesewitz, and First National Bank of River Falls President and CEO Jeff Johnson
Benton State Bank
Thomas P. Kearns received a WBA Lifetime Service Award on March 25 in recognition of his 48 years of service on the Benton State Bank Board of Directors. Pictured (left to right) Rose Oswald Poels and Thomas P. Kearns
Waumandee State Bank
Two Waumandee State Bank employees received WBA Lifetime Service awards in honor of their long, successful careers in community banking. Herb Lallemont retired as president and CEO after 38 years of service and Jean Pronschinske retired as senior vice president / human resources after 40 years of service. Pictured (left to right) Retired Waumandee State Bank President and CEO Herb Lallemont, Rose Oswald Poels, and retired Waumandee State Bank Senior Vice President / Human Resources Jean Pronschinske
Community Involvement
One Community Bank announced a $25,000 donation to UnityPoint Health – Meriter Child and Adolescent Psychiatry (CAP). This donation supports important initiatives, including, therapy programs as well as the creation of a new sport court set to open in 2025.
Portage County Bank
Jim Burns received a WBA Lifetime Service Award in recognition of his 44 years of service as a member of the Portage County Bank Board of Directors. Burns was Chairman of the Board for the past 40 years. Pictured (left to right) Portage County Bank Board Chair Keith E. Helmrick, Rose Oswald Poels, and Jim Burns
Forward Bank committed $100,000 in support of Lincoln High School’s digital scoreboard project and their efforts to bring an ongoing curriculum that demonstrates a creative career path for students.
The Stephenson National Bank & Trust (SNBT) continued its tradition of supporting nonprofit organizations across Marinette, Oconto, and Brown Counties in Wisconsin, as well as Menominee and Marquette Counties in Michigan. In 2024, SNBT donated over $158,000 in scholarships and monetary contributions to aid local nonprofits in their vital missions.
Wolf River Community Bank launched a new scholarship program. The bank is offering three $1,500 scholarships awarded to one graduating senior from each of the Hortonville, New London, and Shiocton school districts.
WBA ASSOCIATE MEMBER DIRECTORY
WBA PLATINUM ASSOCIATE MEMBER
FHLBank of Chicago www.fhlbc.com
Steve Sikora, Associate Director ssikora@fhlbc.com | 312.565.5339
Rich Moran, Director rmoran@fhlbc.com | 603.479.4470
The Federal Loan Bank of Chicago (FHLBank Chicago) provides diverse funding and asset liability management solutions, plus a secondary mortgage market program, to enhance homeownership and economic development throughout Wisconsin and Illinois.
WBA GOLD ASSOCIATE MEMBERS
Peter Caligiuri, Managing Director & Head –Correspondent Banking peter.caligiuri@bmo.com | www.bmo.com
BMO has more than 50 years of correspondent banking experience and a dedicated team of correspondent banking specialists. They will work with you to understand your unique goals and offer a full range of treasury management solutions that can help you run your community bank with greater efficiency, so you can help your clients be more efficient with their money.
Jesse Voit, Senior Vice President of Business jvoit@fipco.com | www.fipco.com
FIPCO is a subsidiary of the Wisconsin Bankers Association, providing quality products, services, and unparalleled customer service to the financial industry. These products include loan, mortgage, and account opening software; integrations to core accounting and thirdparty vendor systems; compliance services; a complete preprinted and electronic forms library; and IT audit and security services.
The Milwaukee-based team of experienced bankers at BOK Financial Capital Markets have served Wisconsin community banks for more than 25 years. They help banks identify interest rate, liquidity earnings, and capital risks while developing customized strategies to enhance earnings and mitigate these risks.
Peter Wilder, Attorney pwilder@gklaw.com | www.gklaw.com
Godfrey & Kahn is one of Wisconsin’s leading law firms offering comprehensive legal services to the Wisconsin business community. The firm’s banking team offers an established tradition of full-service, practical, and innovative counsel to banks, banking trade groups, and other industry-related companies, and has the depth and stability to handle the most complex corporate and regulatory matters.
Jeff Otteson, Vice President jeffo@mbisllc.com | www.mbisllc.com
Midwest Bankers Insurance Services (MBIS) is a joint venture by the Minnesota Bankers Association and the Wisconsin Bankers Association and is endorsed by the North Dakota Bankers Association. They specialize in designing and securing programs specifically for community banks in the Midwest. As an independent agency, they have access to a variety of insurance providers to help tailor bank plans to meet specific needs.
Jeff Wagner, Vice President jwagner@wisbank.com | www.wisbankins.com
The WBA EBC markets and services the WBA Insurance Trust Medical, Dental, Vision Care, Prescription Drug, Life plus Accidental Death & Dismemberment (AD&D), Long Term and Short-Term Disability coverage to financial institutions and their employees. It also provides an individual accidental death program and a voluntary life insurance program for employees of financial institutions.
Scott Stewart, SVP – Market Senior Executive sstewart@bankersbank.com www.bankersbank.com
For more than 40 years, Bankers’ Bank has created an elite product suite customized to meet your needs, keeping your bank competitive and thriving in your community; allowing you to focus on what matters most, building meaningful relationships and growing your community. As the leading provider of financial products and services for over 600 community banks, their only focus is on helping you succeed.
Sean Murphy, VP – Member Relations sean.murphy@icba.org | www.icba.org
The Independent Community Bankers of America® has one mission: to create and promote an environment where community banks flourish. We power the potential of the nation’s community banks through effective advocacy, education, and innovation.
To learn more about WBA’s Associate Member program and how your bank can make the most of the resources available, please visit wisbank.com/Associates or contact Nick Loppnow, director –business development and education, at nloppnow@wisbank.com.
WBA ASSOCIATE MEMBER DIRECTORY
WBA SILVER ASSOCIATE MEMBERS
Bell Bank
Denise Bunbury, Senior Vice President dbunbury@bell.bank I www.bell.bank
Bell Bank works closely as a correspondent banking partner to community banks in Wisconsin and the region, by buying and selling participations, providing 401Ks, insurance, among other services to complement your bank.
Cinnaire
Pamela Hetz, SVP – Business Funding phetz@cinnaire.com I www.cinnaire.com
Cinnaire is a nonprofit financial company that supports community and economic revitalization initiatives through creative investments, loans, and development services. Since 1993, Cinnaire has invested $4.9B to develop 863 housing communities in 10 states, providing 53,000 affordable apartment homes for more than 110,000 individuals and families.
Hovde Group, LLC
Kirk Hovde, Managing Principal & Head of Investment Banking hovde@hovdegroup.com I www.hovdegroup.com
Hovde Group provides a full suite of investment banking, capital markets, research, equity sales and trading services to our client base, including institutional and retail investors, community and regional banks, and other financial companies located throughout the United States.
Integris
Lance Rosenberg, Business Development Representative lance.rosenberg@integrisit.com I www.integrisit.com
Integris, a leading technology services company, specializes in tailored IT solutions for financial institutions, focusing on innovation and security.
Midwestern Securities
Anne Schutt, VP of Business Development aschutt@midwesternsecurities.com www.midwesternsecurities.com
Integris, a leading technology services company, specializes in tailored IT solutions for financial institutions, focusing on innovation and security.
Performance Trust
Chris Notari cnotari@performancetrust.com I www.performancetrust.com
At Performance Trust, we help our bank partners generate quality and sustainable earnings to maintain their independence, utilizing an objective decision-making framework to educate bankers on capital allocation decisions involving Investments, funding, loans, ALM, M&A, and Capital Markets.
UFS
Lynda Gemlich, Account Executive lyndag@ufstech.com I www.ufstech.com
UFS is the bank-exclusive technology outfitter for community banks providing purpose-built, bank-exclusive technology services and solutions.
Wipfli LLP
Anna Kooi, Partner anna.kooi@wipfli.com I www.wipfli.com/banks
Wipfli has dedicated financial institution professionals who are committed to serving our clients with their strategic planning, digital services, regulatory compliance, cybersecurity/IT, risk management, talent, audit, and tax needs.
WBA BRONZE ASSOCIATE MEMBERS
ADVANTAGE, powered by JMFA
Dave Bazeley, Regional Director david.bazeley@advantage-fi.com www.advantage-fi.com Consulting Services
Place Your Order for WBA’s 2026 Scenes of Wisconsin Calendar
The Scenes of Wisconsin Calendar — which has been cherished by bank customers for more than 15 years — features spectacular pieces of art on each month of the calendar. Each photo submitted for the contest was captured by a Wisconsin banker, their family member, bank director, or bank customer. The calendars are a high-quality, cost-effective marketing tool sold exclusively to banks across Wisconsin.
The 2026 ‘Scenes of Wisconsin’ Calendar is available to order! To place your order for this high-quality, cost-effective, branded marketing tool, complete the form on wisbank.com/ScenesofWI.
Early bird deadline: June 1, 2025: $1.65 per calendar. Order deadline: August 15, 2025: $1.80 per calendar. For more information, please contact Jackie Lindquist, WBA marketing manager, at jlindquist@wisbank.com.
2025 Wisconsin Woman of Impact Award Winners
Congratulations to the 2025 Wisconsin Woman of Impact Award winners! The awards were presented by the Wisconsin Bankers Association on April 23, 2025, in Wisconsin Dells during WBA’s 19th Annual Women in Banking Conference to Susan T. Doyle, Rose Petitte, and Theresa Wiese. The newly established Wisconsin Woman of Impact Awards celebrate Wisconsin Bankers Association members who have made significant contributions and positive impacts in their organizations, communities, and the banking industry.
Wisconsin Banker May | June 2025
Susan T. Doyle
Theresa Wiese Rose Petitte
WBF Awards 2024 Agricultural Banking Scholarships
The Wisconsin Bankers Foundation awarded two Wisconsin students — Kaylee Pingel and Ian Schwartzlow — with the 2024 WBF Agricultural Banking Scholarship. Students applied in late 2024, and the scholarships were presented in early 2025.
The WBF Agricultural Banking Scholarships of $1,500 each are open to current students pursuing a degree related to agricultural banking at an accredited Wisconsin college, university, or technical college. Recipients are chosen based on their academic achievements, community involvement, career goals, and financial literacy.
Pingel is a senior pursuing a degree in ag business at UW–Platteville and Schwartzlow is a junior studying finance at UW–Whitewater.
“Kaylee and Ian are exceptionally well suited for careers in agricultural banking,” said WBF Chair Rose Oswald Poels. “We are pleased to support their continued education and bolster the talent pipeline to serve Wisconsin’s rural communities.”
For more information on the Wisconsin Bankers Foundation and its annual scholarships, please visit wisbankfoundation.org.
Did Your Team Take Part in Any
Financial Education
Activities This Year?
Every year, bankers throughout Wisconsin go above and beyond in their mission to provide financial education for their communities. As many bankers head to classrooms, community centers, and libraries this spring to help expand the financial capability of individuals throughout their communities, all WBA members are invited to track their activities as they occur by submitting their financial education-related events and presentations to the Wisconsin Bankers Foundation (WBF).
The summary forms — for tracking individual and bank-wide efforts in improving financial literacy and capability — represent all activities that take place between June 1, 2024, to May 31, 2025.
Banker participation in submitting the annual summary forms assists the Foundation in better understanding the financial education activities of banks throughout the state and curating materials for banker use. These reported activities are then compiled for recognition with the WBF Financial Education Awards which are presented at the WBA FLEX Retail and Marketing Summit in the fall. The deadline for submission is July 31, 2025.
Visit wisbankfoundation.org/financial-education-awards to access the 2024–2025 forms. Contact Katie Reiser at kreiser@wisbank.com if you have questions regarding the forms or your bank’s participation in this year’s events.
Pictured (left to right) are: National Exchange Bank & Trust’ s Lisa Karst, Tamala Christian, Kaylee Pingel, Rose Oswald Poels, and National Exchange Bank & Trust ’ s Hazel Reese
Pictured (left to right) are: Ian Schwartzlow and Wisconsin Bankers Association President and CEO and Wisconsin Bankers Foundation Chair and Treasurer Rose Oswald Poels
Embracing Change in the Workplace: A Must for Modern Banking
By Heather Calnin
The banking industry is changing fast. Technology is advancing, customer expectations are evolving, and regulations keep shifting. For many of us, it can feel like the ground is constantly moving beneath our feet. But here’s the reality — change isn’t slowing down. Instead of resisting it, we need to lean in, adapt, and find ways to make it work for us.
Why Change Feels Hard
Let’s be honest — most of us like routine. We get comfortable with the way things are, and when something new is introduced, it can feel like just one more thing to figure out. That’s a natural reaction. The problem isn’t change itself — it’s the uncertainty that comes with it.
But here’s the good news … once we shift our perspective, change becomes easier to manage. Instead of seeing it as something being done to us, we can see it as a chance to learn, improve, and better serve our customers.
Overcoming Common Barriers to Change
Resistance to change often stems from fear of the unknown, lack of clear communication, or comfort with existing routines. To overcome these barriers, banks and leaders must:
• Communicate the "Why" Behind Changes – Employees need to understand the reasons behind organizational shifts.
• Provide Adequate Training & Support – Investing in education and hands-on training ensures smoother adoption of new systems or processes.
• Recognize & Reward Adaptability – Celebrating employees who embrace change fosters a culture where adaptability is valued.
How to Embrace Change in the Workplace
So how do we make that shift? It starts with mindset. Embracing change doesn’t mean accepting every new idea without question. It means being open to growth, willing to learn, and committed to making
AI Q&A Continued from pg. 13
Loan Maintenance Review
• We use BluePrism to export an autogenerated text report from Fiserv and use an input file with several keywords to search for maintenance that needs to be reviewed. There are two separate bots for Commercial and Retail loan operations teams.
Online Banking Activity Reporting
• RPA Blue Prism is used to export documents for archiving and retrieval in Director Imaging. This is a daily process. We maintain records for failed logins, eStatement sign up, enrollment, new transfers, etc.
Loan Document Export for Disaster Recovery
• RPA Blue Prism is used to export documents for archival in Director. The bot processes closed loans daily.
Reg CC Review
change work — even when it’s uncomfortable. Here are four key ways we can do that:
• See Change as an Opportunity
Every change, whether it’s a new system, process, or policy, comes with challenges. But it also brings the chance to work more efficiently, serve customers better, or gain new skills. When we look for the benefits, we’re more likely to stay engaged and positive.
• Take Ownership of Learning
With change comes the need to learn something new. Instead of waiting for someone else to show us the way, we can take responsibility for our own growth. Asking questions, seeking out resources, and sharing knowledge with colleagues makes the transition smoother for everyone.
• Trust the Process
Not every change will make sense right away, and that’s okay. Leadership teams work hard to make decisions that align with the organization’s long-term goals. Trusting that process — and giving new initiatives a fair chance — helps build a culture of teamwork and progress.
• Support Each Other Change is easier when we go through it together. Encouraging colleagues, staying positive, and focusing on solutions rather than frustrations helps the whole team move forward. The more we work together, the stronger our organization becomes.
A Culture That Welcomes Change
The banking world isn’t slowing down, and neither can we. When we embrace change instead of fighting it, we open the door to new opportunities — not just for our organizations, but for our own growth and success. Let’s choose to adapt, innovate, and move forward together!
Heather Calnin, director of marketing and business development, BLC Community Bank, is a member of the WBA Marketing Committee.
• Bots use Director Import PDF Processor and Workflow to route checks to Operations Support to place holds. Operations uses options within the workflow to approve, deny, or void the Reg CC requests.
Branches receive auto-notifications from workflow based on the activity of Operations Support Debit Card Review
• Auto-review common maintenance types to eliminate the need for manual review on all items.
From an efficiency perspective, the processes that we have automated have greatly reduced the number of hours associated with that process. People still must review the output to ensure that it is correct and troubleshoot the automation if it errors off. We reduced the tasks, not the responsibilities.
What lessons did your bank learn during the implementation of AI for process automation? Were there any unexpected challenges or benefits?
Automation is not a create it and forget it process. Automation is an iterative process. Continuously changing and evolving as technology and business processes change. Data quality and process mapping are key to success. Having people who know why things are done the way they are is so critical to success.
Which repetitive tasks at your bank have been the easiest to automate, and which have proven more complex?
The tasks that have been the easiest to automate are the ones with processes that are clearly defined and whose outputs/outcomes are known. Example: Did the customer specify that they wanted an e-statement? Yes or No.
Any process that, while clearly defined, has multiple outputs/outcomes and triggers other processes based on those outputs/outcomes has been the most challenging.
Has AI-driven automation improved accuracy in your bank’s operations?
Yes and no. Data quality is critical to success. The automation is only as good as the information that we feed it.
What advice would you give to other community banks considering AI for process automation, particularly in balancing technology adoption with maintaining a personal touch in customer service?
Focus on customer needs: Internal / External. Ensure that the automation addresses the specific needs and expectations of the customer.
Cybersecurity Without the Checklist: Adapting to the CAT’s Sunset
By Rob Foxx
2025 is already shaping up to be an unpredictable year for banks. The 2024 announcement of the retirement of the FFIEC Cybersecurity Assessment Tool (CAT), scheduled for August 2025, has been a major concern for IT and information security management.
The advantage of the CAT was its clarity — it clearly stated requirements and allowed institutions to set defined goals based on their maturity level. However, the tool also had significant drawbacks. It was not based on any existing security frameworks — of which there are many — and it had not been updated since its initial publication in 2015. Additionally, many examiners and auditors used it as a rigid checklist without considering
that compensating controls, which meet or exceed a given requirement, could be acceptable.
Over the years, variations of the CAT were developed and maintained by industry professionals. Notably, the Automated Cybersecurity Assessment Tool (ACAT) by the Financial Services Sector Coordinating Council (FSSCC) (now discontinued), the Automated Cybersecurity Examination Tool (ACET) developed by the National Credit Union Administration (NCUA), and the Cyber Risk Institute (CRI) Cyber Profile created by the American Bankers Association (ABA), which is still actively maintained and aligned with modern security frameworks.
SESSIONS INCLUDE:
Your regulatory requirement has always been to evaluate and maintain your cybersecurity posture based on your institution’s risk appetite and goals. Fortunately, several viable options remain available, as long as they provide a repeatable method for assessing cybersecurity posture. However, most alternative tools do not define clear maturity goals as explicitly as the CAT did.
CISA’s Cyber Security Evaluation Tool (CSET) is a compelling alternative. It is a free, standalone application that allows multiple contributors, document attachment for evidence, and references source materials for clarity. It also integrates with the NIST Cybersecurity Framework (CSF) and CIS Controls Version 8, which FIPCO IT Audit Services has been recommending for years. CSET additionally offers CISA’s Ransomware Readiness Assessment (RRA), a strong alternative to the Ransomware Self-Assessment Tool (R-SAT). For those seeking a more comprehensive evaluation, CSET provides full IT and information security risk assessments, not just cybersecurity-focused ones. Other acceptable frameworks exist, including paid solutions from IT management providers and specialized risk and security firms.
While change can be challenging, it is not inherently negative. The world has evolved over the past decade and so have cybersecurity threats and the controls used to mitigate them. Adapting how we assess and manage security posture is long overdue.
If you preferred the CAT, the CRI Cyber Profile or the ACET by NCUA are logical successors. Both tools maintain a similar format and function. For a more modern approach that moves away from Excel spreadsheets,
Consider your options carefully. Although the CAT is being retired, full adoption of a replacement tool is unlikely to be required immediately by August 2025. Now is the time to explore new solutions and ensure your institution remains secure and compliant.
Foxx is director – infosec and IT audit services for FIPCO. He can be reached at rfoxx@fipco.com or 608-441-1249.
For more information about FIPCO forms, software, or other products, visit fipco.com, call 800-723-3498, or email fipcosales@fipco.com.
FIPCO is a WBA Gold Associate Member.
By Daryll Lund
New Fraud Summit in June to Address Evolving Threats
Fraud in the financial services industry is constantly evolving, becoming more sophisticated and harder to detect. As fraud risks continue to grow, Wisconsin banks have made it clear that they need more tools, insights, and strategies to stay ahead. In response to these concerns, the Wisconsin Bankers Association (WBA) is introducing a new, one-day Fraud Summit on June 3, 2025, where banking professionals will gather to tackle fraud — one of the most pressing challenges in the industry. This one-day event will explore the latest fraud trends, emerging threats, and innovative strategies to protect financial institutions and their customers.
This event is the result of direct conversations with our members, who have shared their increasing challenges in protecting customers, accounts, and internal systems from fraud. Through this summit, bankers will hear from industry experts on emerging fraud trends, regulatory developments, and best practices for safeguarding their institutions.
WBA remains committed to providing meaningful education and resources that help banks navigate the complexities of today’s financial landscape. The WBA Fraud
Summit is just one way we continue to respond to our member’s needs — ensuring Wisconsin banks have access to the latest knowledge and tools to combat fraud effectively.
Other support for members comes from Midwest Bankers Insurance Services (MBIS). MBIS provides assistance and full review of FI Bond and Cyber Liability applications to confirm and discuss internal controls to prevent fraud. MBIS VP of Sales, Jeff Otteson, recommends that banks work closely with their FI Bond and Cyber Liability broker to thoroughly understand the current vulnerabilities and how they can be eliminated with strong internal controls, best practices, and employee training.
More details on the Fraud Summit, including the agenda and speakers, will be shared with members soon. We look forward to offering this new opportunity to help banks stay ahead in the fight against fraud.
For help strengthening your fraud prevention efforts and assessing fraud risk contact Jeff Otteson, MBIS VP of Sales via email at jeffo@mbisllc.com or call 608.217.5219
Lund is WBA executive vice president – chief of staff and president of EBC and MBIS.
Community Advocate Spotlight
Wisconsin bankers are the definition of “community advocates” in all that they do every day to improve their local economy through bank products and services, as well as through generous philanthropy of time and money. The Community Advocate Spotlight shares and celebrates the diverse backgrounds, experiences, perspectives, and innovation of some of the extraordinary bankers in the state.
Questions and Answers
The following is a brief interview between WBA President and Bank of Mauston
Rose: How did you first get into the banking industry?
Molly: My stepfather was a banker his entire life and from an early age, I was inspired by his work ethic and commitment to our community. He was dedicated to providing excellent service to his customers and to strengthening the community we lived in. He believed in giving back and set a remarkable example of how a community bank should actively engage with and support the community. I started working for him at Bank of Mauston when I was in college. I did everything from receptionist and teller work to filing and shredding documents.
What is your favorite aspect of your role at the bank?
My favorite aspect of my role is seeing the impact that our bank has on our community through donations, sponsorships, and employee giving. I am proud of how our bank and our employees partner with the communities we serve.
In addition, whether it’s supporting local businesses with different lending options, helping families buy their first home, or continuing to provide the most efficient products and services to our customers, I love that banking is more than just numbers, it truly is about building relationships. What do you wish the general public understood about the banking industry?
I wish the public understood just how heavily regulated the banking industry is, and while the regulations can at times feel like a burden, they exist to protect customers and maintain trust in the financial system. Also, customers are often confused about interest rate changes from the Fed and how it relates to their accounts. It would be helpful if the general public understood the interest rate risk that banks need to manage.
Where do you believe the industry’s greatest challenges are in the next three to five years?
First, I think navigating the evolving regulatory environment is always a challenge. Second, although banks have made
great advancements in cybersecurity monitoring technology, I also think that prioritizing the added expense for cybersecurity tools, employee training, and threat detection systems will continue to be challenging. Third, I think since interest rates surged in 2022 the impact of interest rates will remain a challenge. Despite the fact that rates have stabilized a bit, the economic environment remains volatile. Regardless of the challenges facing community banks, I do feel that banks will have great opportunities to leverage AI for enhancing fraud detection and risk management. It has been exciting to explore how these technologies can drive efficiency and detect fraud in real-time to limit financial losses.
Please describe your current role at your bank and share with us one of your more rewarding experiences (e.g., A time you had to go above and beyond to help a customer, a memorable customer interaction, stepping in to help the local community after a disaster, or something more personal, etc.).
My current role at Bank of Mauston is President and CEO. One of the most rewarding aspects of my career has been the opportunity to hire and develop our staff. Banking is a people-driven industry, and I firmly believe that our bank’s greatest asset is the talent and commitment of our team. I am truly blessed to work with the amazing people at the Bank of Mauston. I am also very proud of how we partner with our community. Most notably, my stepfather started a food drive over 41 years ago to support our local food pantry that continues today. Every November the bank hosts a food drive and matches donations that are raised. In addition, the Bank also partners with the Mauston High School Key Club. Their fundraising efforts have taken our community food drive to new levels and have impressively set records in our state for money raised and food collected. Over the past 41 years, together as a community, we have raised over half a million dollars.
Do you know a banker who should be recognized as a Community Advocate for the work that they do? Nominate them today by emailing Rose at ropoels@wisbank.com!
Bankers Marketplace
Senior Leadership Opportunity – Farmers & Merchants State Bank
Farmers & Merchants State Bank is seeking an experienced leader to drive our bank’s culture while overseeing lending and credit functions. This role focuses on developing business relationships, managing a complex loan portfolio, and ensuring compliance with lending policies.
Key Responsibilities:
Build and manage a loan portfolio, focusing on C&I loans, operating LOCs, and CRE loans.
Develop long-term client relationships and understand their business strategies.
Oversee loan portfolio quality and ensure compliance with lending regulations.
Implement department policies, procedures, and strategic objectives. Identify staffing and training needs for the lending team. Present department updates to the Board of Directors. Serve on key committees, including Asset/Liability and Senior Management.
Collaborate with the Retail Manager on consumer lending strategies. Support bank initiatives such as QBQ and the Partners Program. At F&M, we invest in long-term careers and relationships, offering competitive pay based on skills and qualifications. Our benefits include medical, dental, vision, 401(k) match, paid holidays, PTO, and career development opportunities.
Farmers & Merchants State Bank is an Equal Opportunity Employer. Apply today: https://www.fandmstbk.com/about-us/careers
VP, Trust Investment Officer - Legacy Private Trust Company
Legacy Private Trust Company, based in Neenah, Wisconsin, is a boutique trust and wealth management firm with over $2.2 billion in assets under management. The firm offers personalized services through a team of experts, including Chartered Financial Analysts®, CERTIFIED FINANCIAL PLANNERS®, attorneys, and tax specialists. Legacy serves clients across Wisconsin and the U.S. from offices in Neenah, Oconomowoc, Madison, and Wausau.
We are seeking a VP, Trust Investment Officer to manage and develop mid to high-level investment and trust relationships. This role involves advising clients on financial planning, designing and implementing investment strategies, managing portfolios, and ensuring regulatory compliance. The position also includes business development, client prospecting, and representing Legacy at networking events.
The ideal candidate will have a strong understanding of financial markets, asset allocation, and investment vehicles, with exceptional interpersonal and analytical skills. Responsibilities include managing accounts, advising clients on financial needs, and preparing investment performance reports.
Legacy offers a supportive, growth-oriented workplace where individual contributions are recognized. We prioritize continuous learning and invest in our employees to deliver superior client service. Interested candidates are encouraged to apply online: www.lptrust.com/careers
Commercial Lender Opportunity – Farmers & Merchants State Bank
Farmers & Merchants State Bank is seeking a results-driven Commercial Lender to develop and grow our business portfolio. This role is responsible for building relationships, generating leads, and structuring financial solutions that support businesses’ success.
Key Responsibilities:
Develop and manage a portfolio focused on C&I loans, operating lines of credit, and CRE loans.
Build strong client relationships, understanding their financial needs and long-term strategies.
Identify new business opportunities and strategic partnerships across the region.
Conduct presentations on bank products and services to attract and retain clients.
Leverage industry contacts to drive revenue growth and achieve sales goals. Analyze financial data to recommend the best lending solutions. Prepare sales activity reports and provide regular updates to senior leadership.
Represent the bank at trade shows, conferences, and networking events. Serve as an ALCO Committee member, contributing to strategic lending decisions.
At F&M, we invest in long-term careers and relationships, offering competitive pay, career growth opportunities, and comprehensive benefits, including medical, dental, vision, 401(k) match, paid holidays, and PTO.
Farmers & Merchants State Bank is an Equal Opportunity Employer.
We actively advocate for, educate, and support our members to help them positively impact the Wisconsin communities they serve.
Association Officers:
Alvaro (Al) Araque (Chair), Senior Vice President, Director of Consumer, Private, and Business Banking, Johnson Financial Group, Racine
Paul J. Northway (Chair-Elect), President and CEO, American National Bank – Fox Cities, Appleton
Joe Peikert (Vice Chair), President and CEO Wolf River Community Bank, Hortonville
Donna J. Hoppenjan (Past Chair), President and CEO, Mound City Bank, Platteville Rose Oswald Poels, President and CEO, Wisconsin Bankers Association, Madison
Association Board of Directors:
Tina DeGustino, Regional President, Wisconsin Region, BMO
Kelly Heroux, President and CEO Peshtigo National Bank
Paul A. Hoffmann, President Lake Ridge Bank, Middleton Shay Horton, President and CEO Cumberland Federal Bank
Shane Ilstrup, President Citizens First Bank, Trempealeau
Ryan T. Kamphuis, President and CEO Bristol Morgan Bank, Oakfield
Jimmy Kauffman, President and CEO Bank of Sun Prairie
Greg Lundberg, President and CEO Fortifi Bank, Berlin
Thomas Mews, President First National Community Bank, New Richmond
Todd Nagel, President and CEO Incredible Bank, Wausau
Tim Schneider, President and CEO Bank Five Nine, Oconomowoc William (Bill) Sennholz, CEO Forward Bank, Marshfield
The Wisconsin Banker is published by the Wisconsin Bankers Association, 4721 South Biltmore Lane, Madison, WI 53718; Telephone: 608-441-1200; wisbank.com.
To report a change of address, please email us at questions@wisbank.com.
The publication of advertisements does not necessarily represent endorsement of those products or services by the Wisconsin Bankers Association. The editor reserves the right to reject any advertising or editorial copy deemed unsuitable for publication for any reason. Copy deadline is eight business days before publication date.
Disclaimer: With the exception of official announcements, the Wisconsin Bankers Association disclaims all responsibility for opinions expressed and statements made in printed articles and advertisements in the Wisconsin Banker. This publication is designed to provide accurate and authoritative information in regard to the subject matter covered. It is distributed with the understanding that the publisher is not engaged in rendering legal, accounting, or other professional services. If legal or accounting advice or expert assistance is required, the services of a qualified professional should be sought.
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June
Conferences/Summits
Schools/Boot
Workshops/Seminars – One-day programs, sometimes in multiple locations, focused on a specific topic or area of banking.
