Windows Active - Nov/Dec 2025 Issue

NOV/DEC 2025

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nov_dec 2025 | contents | 1

CONTENTS

NOV_DEC 2025

DIRECTOR OF THE MONTH

GETTING IN CONTACT

38

“When I look back over the past twelve months, I am immensely proud of what we’ve achieved at Glass Express Midlands and humbled by the people and partnerships that have made it possible. .”

EDITORIAL John Cowie Editor - Head of Online Content E: john.cowie@windowsactive.co.uk Jennie Shoglen - Graphic Designer Emma McCormack - Sub-Editor

Arun Photay MD of Glass Express Midlands

ADVERTISING SALES Steve Gravestock Sales Director Tel: 07990 671901 E: steve.gravestock@windowsactive.co.uk

ALUMINIUM SPECIAL FEATURE 52 A bumper feature that carrys a number of exclusive articles from some of the leading systems suppliers and finished product manufacturers. A feature not to be missed...

Donna Crockatt Publishing & Sales Executive Tel: 07919 448809 E: donna@windowsactive.co.uk PRODUCTION AND CIRCULATION Tel: 07919 448809 E: production@windowsactive.co.uk WINDOWS ACTIVE is published by: Active Magazines Limited PO Box 627 Rickmansworth Herts, WD3 0BQ

UK GLASS SECTOR OUTLINES STRATEGIC POLICY PRIORITIES AT WESTMINSTER EVENT

4

The UK Glass & Glazing Collective brought the future of UK-made glass into sharp focus at a special parliamentary event held at the House of Commons recently to spotlight the strategic importance of the glass sector in the UK’s industrial and net zero future. The event showcased the critical role of glass and brought together MPs, industry leaders, and policymakers all united by a shared ambition to unlock the full potential of the UK glass and glazing sector.

THE INSIDE TRACK ON SMART TECH DEMAND

A NEW ERA FOR UK FACTORY AUTOMATION

Stuga’s new chapter is designed to reshape UK fenestration factory automation explains Ed Williams.

“Stuga UK has been thrust into a larger industrial orbit. Following the summer insolvency of its former parent, German firm Stürtz has been acquired by Italy’s Voilàp Group – headquartered in Italy and operating globally across multiple manufacturing sites through 11 brands.”

36

Smart home technology fascinates the fenestration industry, yet homeowners remain hesitant. Charlotte Hawkes investigates shifting attitudes.

FIVE STEPS UK GLAZING FIRMS CAN TAKE NOW Online at: www.windowactive.com X: @windowsactive Instagram: windowsactive ISSN No: 1746-6663

50

UK glazing faces tighter margins and slower buyers. Insight Data’s MD Andrew Scott reveals the trends and five ways installers can adapt. “If there’s one thing I’ve learned about the glazing industry, it’s that we don’t scare easily.”

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the new home of performance glazing

LOOK INSIDE The Evolution of Regency’s Brand New 420,000 sq. ft Facility...

While we continue to operate from our longstanding home in Leigh, the transformation of our new 420,000 sq. ft facility at Omega Business Park is well underway.

Enabled through strategic investment from business acquisition compounder CorpAcq, this move allows us to expand production capacity, elevate quality standards, and future-proof our manufacturing for today's and tomorrow's needs.

Since receiving the keys at the end of September, the new Warrington site has begun its evolution into one of the UK’s most advanced IGU manufacturing facilities. Our first Glaston thin-glass production line is now undergoing commissioning, with our second currently being built alongside it to further increase both output and manufacturing flexibility. The installation of our first thin glass, HEGLA Galactic cutting table, is progressing on schedule and will be fully commissioned by month-end. Two arrissing lines are already in place, and the installation of our new toughening plant forms a central part of Phase One.

Regency’s Move To Warrington Is More Than A Relocation...

A major milestone is approaching for the UK glazing industry in early 2026: Regency Triple featuring Corning® Enlighten™ Glass. Built for strong energy performance, real efficiency, and easy installation, it raises the bar for triple glazing, bringing better thermal results without the added weight or bulk.

“This move to Warrington is about more than a bigger site. It’s a stepchange in what’s possible for IGU manufacturing here in the UK. Every technology we add and every process we refine is designed to give our customers an edge, so they can deliver high-performing, more efficient, and easier-to-handle insulated glass units to market. With Regency Triple featuring Corning® Enlighten™ Glass, we’re not just launching a product; we’re setting a new standard for thermal performance and simple installation. We want to reset expectations across the industry and help our customers go further. We’re building something which will transform the industry, and we’re excited to bring our customers with us.” says Steve Massey, Chief Sales Officer, Regency Glass Our move to Warrington is more than a relocation. It’s the base for a scaled, integrated, high-precision manufacturing hub that will support our customers, partners, and people for years to come.

For more information about Regency Triple featuring Corning® Enlighten™ Glass, contact our sales team: T. 01942 262 162 E. sales@regencyglass.co.uk W. www.regencyglass.co.uk

W 2 | editors comment | nov_dec 2025

EDITOR’S COMMENT WINNING THE RACE FOR MARKET SHARE example, window replacement campaigns could speak directly to the 78% of pre-1929 homeowners in England whose properties are underperforming, as well as the 59% of those living in mid-century housing. Meanwhile, for owners of post-1983 homes, where insulation is generally adequate, the sales narrative can pivot toward aesthetic upgrades, advanced security features, and smart technologies — areas where product innovation has opened-up new market segments. Smart locks and connected security systems remain underutilised across the sector and represent an opportunity to differentiate.

T

he UK’s fenestration industry entered 2025 with tempered expectations, and the year has not disappointed in its difficulty. Persistent economic headwinds, rising operational costs and a tightening regulatory environment on workers’ rights have continued to squeeze margins and test resilience across the sector. Yet despite the pressure, one truth remains constant: demand for windows, doors, and glazed extensions persists. Consumers still want and need the products this industry provides.

Indeed, fenestration sits at the intersection of two significant concerns for both homeowners and government alike: energy efficiency and home security. These are not just selling points they are national priorities. As energy costs remain volatile and the climate crisis continues to dominate the political agenda, products that reduce heat loss and strengthen home security offer compelling value.

The statistics underpin this opportunity. Recent data from the Office for National Statistics (ONS) reveal a striking picture of the UK’s outdated and under-insulated housing stock.

Among detached homes in England, only 46% have an Energy Performance Certificate (EPC) rating of C or higher; in Wales, that figure drops to 41%. Semi-detached homes fare worse, with only 43% rated C or above in England. For terraced properties, the numbers are similarly low: 45% in England and just 39% in Wales. The root of the problem lies in the age of the housing stock. Only 22% of pre-1929 homes in England meet the EPC C benchmark, and just 18% in Wales. Among properties built between 1930 and 1982, 41% in England and 44% in Wales reach that threshold. In contrast, 72% of homes built from 1983 to 2011 achieve a C rating or above, rising to 98% for those constructed after 2012.

This delineation offers valuable commercial insight. The most urgent energy efficiency improvements are concentrated in homes built before 1983, providing a clear target demographic for marketing energy-efficient fenestration solutions. For

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Triple glazing is another cross-cutting product with massmarket appeal. Whether positioned as a first-time upgrade from single glazing or as a premium improvement on older double-glazing installations, it can appeal across multiple segments and offer tangible energy savings to consumers.

Understanding the potential scale of the market is fundamental. With an estimated 55% of all UK dwellings falling below EPC grade C, the need for better insulation is widespread. When paired with the diversity of available fenestration products that improve energy efficiency, design, and security — the underlying market is both broad and resilient.

But the challenge lies in execution. Manufacturers and installers alike must become more strategic in how they communicate and sell their products. That starts with marketing. In 2026, businesses in the sector must critically audit their marketing approaches. Reaching the right customers with the right message will be key to unlocking demand. Whether it’s business-to-business communication between suppliers and installers, or direct engagement with homeowners, targeted and segmented marketing will be central to commercial success. Artificial intelligence, often discussed in abstract or alarmist terms, offers practical tools for small businesses in this area. From generating hyperlocal content for community publications and Facebook groups to creating visually engaging campaigns for Instagram, AI can level the playing field and enable smaller firms to compete with larger brands in reaching and persuading their audiences.

Ultimately, success in the year ahead will rest not only on the strength of the products but also on the clarity and precision of the message. Amidst competition from heat pumps, cavity wall insulation and solar panels, fenestration businesses must articulate their value clearly and win the race for the share of a market that remains rich in potential.

John Cowie - Editor

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UK glass sector outlines strategic policy priorities at Westminster event

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he UK Glass & Glazing Collective brought the future of UK-made glass into sharp focus at a special parliamentary event held at the House of Commons recently to spotlight the strategic importance of the glass sector in the UK’s industrial and net zero future.

Hosted on the Westminster Terrace, the event showcased the critical role of glass and brought together MPs, industry leaders, and policymakers, all united by a shared ambition to unlock the full potential of the UK glass and glazing sector.

The event served as a platform to present a united industry voice and outline key policy recommendations to support the sector’s growth and competitiveness within a global economy including decarbonisation, circular economy practices and recycling reforms including pEPR and DRS, low-carbon construction incentives and political stability. Speakers included David Baines MP who sponsored the event, Minister for Industry Chris McDonald, Sarah Champion MP, Mike Butterick of the Flat Glass Manufacturers Association, British Glass president Dean Butler of Ardagh, Steven Heath of Knauf Insulation and Justin Kelly from Glass Futures.

Dave Dalton, CEO of British Glass, said: “It was fantastic to see so many people on the Westminster Terrace today to support the UK glass sector in flying the flag for domestic manufacturing and the significant part we play in the UK economy. As a sector we’re asking for a fairer and better considered policy environment through which we can stabilise recent declines and re-establish our role in bolstering revenues, maintaining UK manufacturing jobs and

leading the technology agenda to make Britain Great again!”

Justin Kelly, CEO, Glass Futures, added: “The Glass Collective parliamentary reception was a landmark moment for our industry - the first time we’ve come together, united across sectors and even among competitors, with a shared voice and clear policy asks. That unity reflects the kind of collaboration essential to delivering industrial decarbonisation at pace. Glass is not just a material of the past - it’s a platform for the future. From solar and wind to defence, medicine, and quantum computing, glass underpins the highgrowth, high-tech sectors that will shape the UK’s economic and scientific future.

“But this is also a critical juncture.

Without urgent action to level the playing field on energy costs and enable circularity through recycling, we risk losing momentum. With the right support, the UK can lead the world in sustainable materials innovation - delivering jobs, resilience, and global leadership in the technologies that will define tomorrow’s world.”

The event was organised by the UK Glass & Glazing Collective, a strategic alliance of British Glass, Glass Futures, the Glass & Glazing Federation, and the Worshipful Company of Glass Sellers formed to elevate the sector’s voice in government and policy.

The UK Glass & Glazing Collective will continue to engage with government to ensure the sector’s priorities are reflected in future industrial and environmental policy.

JFP leads £2.6 billion aluminium market surge with premium range

A

ccording to a report by MarkWide Research, the UK aluminium door and window market is projected to surpass £2.6 billion this year, with Huddersfield-based window and door manufacturer John Fredericks positioning itself at the forefront of this growing sector.

Aluminium windows, bi-folds, and sliding doors now account for 28 percent of the UK home improvement market, reflecting a growing consumer preference for the material’s slimline designs and durability. In response, John Fredericks offers a comprehensive range of highperformance aluminium solutions, including the Panorama SuperSlim series, featuring ultra-slim frames that maximise natural light while providing a sleek, contemporary aesthetic. The company’s aluminium range encompasses windows,

bi-folds, sliding doors, and entrance doors, providing a complete solution for homeowners and architects seeking modern, energy-efficient designs. These products are engineered with advanced thermal break technology to achieve excellent U-values, challenging the traditional notion that aluminium cannot offer superior thermal performance.

“With aluminium demand rising in both

residential and commercial sectors, and aluminium use in construction projected to increase by around 9 percent by 2027 due to sustainability initiatives and recyclability, we’re proud to offer a full suite of solutions that meet the needs of today’s designers, builders, and homeowners,” said Mark Dicconson, MD of John Fredericks. “Our range combines the elegance of slim sightlines with the durability, thermal performance, and environmental benefits required in modern construction: making aluminium a smart, future-proof choice.”

As trends continue to shift towards premium, low-maintenance materials that don’t compromise on design, John Fredericks is ideally positioned to support architects, installers, and homeowners looking to embrace the aluminium advantage.

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6 | news | nov_dec 2025

Local MP Emma Foody visits Renolit’s manufacturing facility in Cramlington

S

imon Wilson, the Managing Director of Renolit UK, was delighted to welcome Emma Foody MP as well as Chris Kelsey and Michelle Wilcox from NECC at the company’s manufacturing facility in Cramlington, Northumberland.

As well as an opportunity to tour the site and meet employees across the business, discussions centred around major capital projects either already in progress or to be installed over the next few years. After recent multi-million pound investment in a new embossing line, work is already ongoing to install a roof top and car port solar PV system as well as reduce environmental emissions. Further investment is set to follow over the next few years both expanding base production capacity as well as renewing the building infrastructure.

Simon Wilson stated: “Sustainability is a key objective for us. We are working closely with customers to increase recycling rates throughout our value chain. Our new solar project should supply more than 10% of our site electricity requirements and reduce our carbon footprint by more than 300 tonnes CO2e per year, and there is scope to expand this going forward.”

As well as being impressed by the investment plans and focus on

Sustainability, Emma was pleased to meet a number of employees as they walked through the busy factory, hear about their work and was impressed with the knowledge and passion which she experienced. Emma praised the Renolit team and the company’s forward-thinking approach. “Investing in green technologies

benefits the environment and strengthens the local economy,” she remarked. The visit concluded with shared optimism for the future as all parties promised to work together and looked forward to seeing the planned projects progress.”

E: renolit.uk@renolit.com

Korniche launches refined product trio drawing trade acclaim at Harrogate

K

orniche drew strong attention at this year’s Harrogate Homebuilding & Renovating Show with the launch of three major additions to its award-winning range, each designed to deliver faster installation times, better aesthetics, and improved performance for the trade. Across the three-day recent event, installers, architects, and homeowners alike gathered to see how the company continues to refine its products to meet the demands of modern construction.

At the centre of the stand was the new Internal Glass Partition, a striking addition aimed at transforming interior design for both residential and commercial projects.

Combining a minimalist frame with a heritage-inspired aesthetic, the system allows installers to create defined, lightfilled spaces without compromising on style. Its appeal lies in the ability to merge traditional design with contemporary function, a feature that attracted steady interest throughout the show.

Equally commanding attention was the next-generation Korniche Roof Lantern, a product that redefines one of the company’s most successful lines. Described

by Marketing Manager Ian Bousfield as “slimmer, warmer, stronger, faster,” the

redesigned lantern has been engineered for superior thermal efficiency and simplified installation, building on the strengths of its predecessor. With its refined sightlines and enhanced structural integrity, the lantern serves both the aesthetic ambitions of architects and the practical needs of installers seeking to deliver top-tier performance on site.

Completing the trio was the Korniche FlatLite Rooflight, a clean, modern flat-glass system that prioritises speed of fitting and contemporary visual appeal. Praised during demonstrations for its minimalist frame and thermal performance, the FlatLite has been

developed to meet growing demand for sleek daylighting solutions in single-storey extensions and renovation projects. Its straightforward design makes it particularly appealing for tradespeople focused on achieving efficiency without sacrificing quality or appearance.

Together, the three launches signal Korniche’s continued commitment to refining the installer experience. Each product reflects a consistent focus on practical engineering - streamlining the fitting process, reducing time on site, and maintaining the high standards of precision and finish that the brand is known for.

The show’s visitors responded enthusiastically, with many trade professionals citing the products’ balance of performance, design, and installation simplicity as a key advantage in today’s competitive market. For Korniche, the weekend reinforced its reputation as a manufacturer that listens to the trade and evolves in step with industry expectations.

As Korniche looks ahead to its third year sponsoring the Homebuilding & Renovating Show, the company’s expanding product line signals a clear direction: precision, performance, and practicality designed for the professionals who build Britain’s homes.

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UK Residential Doors Market reinvents itself amid economic pressure and regulation

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he UK residential doors market is in the midst of a major reset. As manufacturers respond to shifting consumer expectations, rising costs, and tightening regulation, the sector is being reshaped by innovation, compliance, and smarter design.

Barbour ABI’s latest report, UK Residential Doors Market 2025–2029, reveals how the industry is adapting to challenging market conditions and where the next growth opportunities will emerge across interior, exterior, composite, fire, and patio door categories.

Despite ongoing economic pressures and a subdued housing sector, the UK residential doors market remains resilient. Market value is expected to reach £1.26 billion at manufacturer selling prices (MSP) in 2024, equivalent to around 10.6 million doors.

While volumes have flattened, overall market value continues to hold steady, supported by a clear consumer shift toward high-performance, design-led, and energyefficient products.

The report highlights how Brexit, rising material costs, and the cost-of-living crisis have shifted homeowner priorities from affordability toward durability and long-term performance. This is driving demand for premium doors that offer better insulation, lower maintenance, and enhanced security - even as wider construction output slows.

Composite doors lead value growth Composite doors continue to outperform

other categories, driven by their strong reputation for energy efficiency, durability, and safety. They are increasingly specified in both new-build and replacement projects where performance and security are key decision factors.

Although interior doors still account for more than 80% of total unit sales, external and patio doors deliver significantly higher margins and a larger share of market value. Homeowners remain willing to invest in doors that enhance kerb appeal, comfort, and energy efficiency — creating opportunities for suppliers that combine performance with aesthetic design.

Smart design and material innovation While timber remains the leading material by volume, PVC-U and aluminium are steadily gaining share, especially in premium and replacement sectors.

These materials offer improved longevity, insulation, and recyclability - aligning with sustainability goals and evolving consumer expectations.

At the same time, customisation and smart technology are redefining design trends. The growing popularity of larger glazed panels, minimalist frames, bold colours, and connected access systems reflects a broader shift toward “design with purpose,” where style, function, and efficiency coexist. Smart locks, sensors, and remote operation are increasingly standard in mid- to high-end ranges, as digitalisation continues to shape product development.

Fire safety fuels a growth segment Post-Grenfell building safety reforms

are a key catalyst for growth in the fire door market, now valued at around £195 million in 2024. The segment is expanding rapidly, driven by stricter regulations in multi-occupancy and higher-risk residential buildings, and increased scrutiny of fire door performance in domestic settings.

Specification upgrades and third-party certification are raising product standards and supporting greater replacement activity, offering opportunities for manufacturers with robust compliance and testing credentials.

Positive long-term outlook While near-term growth is limited by weak new-build and RMI activity, the long-term outlook is more positive. The government’s plan to deliver 1.5 million new homes by 2030 represents a major opportunity for door manufacturers, contingent on policy execution and supplychain capacity.

The garage door market, tracked separately in the report, is also showing promise. As UK homeowners repurpose garages for storage, leisure, and EV charging, demand is increasing for insulated, automated, and secure door solutions.

Barbour ABI’s latest analysis equips manufacturers, suppliers, and stakeholders with actionable insight to navigate market volatility, identify growth areas, and align strategies with evolving trends in design, performance, and regulation.

For more information on the UK Residential Door Market report, visit: https:// store.barbour-abi.com/report/residentialdoors-market-report-uk-2025-2029

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12 | news | nov_dec 2025

ODL Europe opens paint facility to boost quality and expand colours

O

DL Europe has announced the opening of a new in-house paint facility as part of its continued investment strategy. The dedicated paint plant will now handle all composite door painting in-house, ensuring the highest levels of quality, consistency and colour accuracy across the company’s GRP door range. Suzanne Nicholl, Head of Sales and Marketing at ODL Europe, said: “This latest investment reflects our commitment to delivering exceptional product quality and choice for our customers. By bringing painting in-house, we have complete control over every stage of the process, ensuring every door that leaves our factory meets our exacting standards.”

The new facility uses a hard-wearing polyurethane paint system, similar to that used in the yacht industry, to provide a superior finish that combines durability with long-lasting visual appeal. Each painted door has a 10-year guarantee against fade, loss of gloss and adhesion, while stained doors carry a 5-year warranty, giving customers lasting confidence in the product’s finish.

Doors are available in any RAL colour, as well as a wide selection of pre-finished colour options and TrueGrain wood-effect finishes. The range includes popular standard colours including White, Green, Red, Blue, Black and Anthracite Grey, along with foil-matched finishes, woodgrain colours and premium shades including Duck Egg and Bastille Blue.

Suzanne added: “This new paint facility gives us complete flexibility to meet the growing demand for bespoke and premium colour door options. It means our customers

can offer more choice, faster turnaround times and the same high level of quality ODL Europe is known for.”

She continued: “Paint is an essential part of our fully prepped process, and we know our customers appreciate the quality of our painted products. By increasing the efficiency of our paint offer, we can meet customer demands more effectively and deliver a complete prepped, painted and glazed solution from a single source.”

Crucially, this investment also means that the colour warranty on ODL Europe’s doors will now come directly from the company rather than through a third party. This strengthens the company’s commitment to accountability, quality assurance and customer confidence.

This latest development follows a series of significant investments across ODL Europe’s operations as part of its strategic growth strategy. The new paint facility follows the company’s recent six-figure investment to double the footprint of its in-house door prep facility, further enhancing its ability to meet growing customer demand with quality, precision and efficiency.

Suzanne concluded: “At ODL Europe, our strategy is built on continuous improvement and long-term partnership.

Every investment we make is focused on supporting our customers with reliable quality, consistency and innovation and our new paint facility is another important step in that journey.”

CPD accreditation for sustainability training course achieved by Deceuninck

D

eceuninck’s Sustainability Considerations in Window Materials training course has been accredited by the Continuing Professional Development (CPD) Certification Service.

This means the training conforms to CPD principles and is considered to hold learning and CPD value for course participants.

Developed to address the growing need for sustainable practices in the building and construction industry, the course will explore how material choices, performance standards, and industry regulations influence the sustainability and life cycle of windows. “Windows play a critical role in the energy efficiency, indoor comfort, and environmental impact of the built environment,” said Peter Dyer. “This is especially important in the commercial sector, which

is subject to ever-tightening regulations.

“CPD approval for this training course adds further weight to what is already a valuable opportunity to strengthen participants’ working knowledge around this subject,” he added.

With almost three decades of experience in providing CPD accreditation to organisa-

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An invaluable resource for both individuals and organisations, CPD accreditation helps raise professional standards and industry benchmarks, enhancing the value of training. Providing independent, third-party evaluation of training courses, events and other forms of structured learning, CPD accreditation is a sign of quality, credibility and reassurance to learners and delegates.

CPD accreditation can be applied to various core learning activities such as training courses, workshops, seminars, eLearning, conferences, and educational events. www.cpduk.co.uk

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14 | news | nov_dec 2025

Certass instrumental in leading the charge on competence reform

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he glazing and home improvement industry is entering a new phase of leadership and accountability as the updated Mandatory Technical Competence (MTC) framework begins its rollout, and Certass has been instrumental in shaping it from the start.

As the primary authors of both the current and previous MTC frameworks, the Certass technical team has worked closely with government and industry partners to modernise how competence is defined, assessed, and maintained. The move from Minimum to Mandatory represents a cultural shift toward verified, behaviourbased professionalism rather than boxticking.

Jon Vanstone, Chair of Certass and the National Home Improvement Council (NHIC), explained: “This is about raising the bar in a way that supports real people doing real work. The new MTC ensures that competence is not just about what you know or what you can do, but how you apply that knowledge in practice. It sets a higher standard for accountability and trust across our sector, helping show consumers to distinguish good from bad.”

The revised framework introduces separate criteria for domestic, nondomestic, and high-risk buildings, providing clarity across different working

environments. It also integrates behavioural expectations drawn from the BS 8670 standard to ensure ethical, quality-focused working is recognised as an essential part of competence.

Certass has already been assessing against the principles of the new domestic MTC criteria for over two years, giving its members a head start on compliance. The organisation will expand assessments through its Learning Management System (LMS) in early 2026, offering tailored modules for non-domestic and higher-risk projects.

“This evolution has been a long time coming,” added Vanstone. “For too long, competence has been reduced to paperwork, often favouring large organisations over skilled tradespeople. The new framework turns it into a living standard, one that reflects how good businesses really operate.”

Through its direct involvement in shaping regulation and its commitment to clear, practical guidance, Certass continues to position its members ahead of the curve, giving them confidence and credibility in a rapidly changing market.

As part of this commitment, Certass is also calling for a return to integrity in how Building Regulations Compliance Certificates are presented to consumers.

“When a homeowner receives a Compliance Certificate, it should mean something,” said Vanstone. “It should be assurance that the installer has been properly assessed as competent delivering you a compliant installation with all parts of the regulations, rather than just a branded document used to push marketing agendas.”

He added: “A certificate is not a badge of corporate identity. It’s a legal document. At Certass, we’re ensuring that every certificate issued is underpinned by real competence, not just box-ticking or brand reach.”

By aligning certificates with rigorous, behaviour-based assessments, Certass is working to restore consumer confidence and raise the bar across the industry by making it clear that compliance is about regulation and standards, not someone else’s logo. www.certass.co.uk

Strong first year for steel-look range

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abricator Affordable Windows Group (AWG) is celebrating a successful first year for Decorio, its steel-look aluminium window and door brand.

The range, which was showcased at 2025’s FIT Show, has exceeded revenue expectations since its launch in late 2024. Addressing increasing demand for industrial and art-deco aesthetics, Decorio’s collection spans external windows and doors through to internal screens and partitions.

The blend of heritage steel aesthetics, excellent thermal performance, and minimal sightlines has garnered positive responses from Decorio’s trade partners.

Head of Marketing for AWG, Amelia Gaughan, commented: “Decorio really stole the show at our 2025 FIT Show exhibition, and the response from our trade partners has validated our decision to expand our heritage offering into aluminium.

“Our installers told us they needed a reliable steel-look option at competitive trade pricing, and Decorio has filled that gap in the market.”

Decorio was introduced as a sister brand to AWG’s established Timberlook range, which offers heritage-style PVC-U windows and doors. Together, these two ranges provide trade partners with the flexibility to offer both timber-look and steel-look

designs suitable for virtually any heritage or contemporary installation. Gaughan added: “Offering both our Timberlook and Decorio ranges means that our installers can handle virtually any project. It also gives the installer the opportunity to upsell without any hassle or reliance on multiple suppliers. Whether the initial enquiry is for Timberlook or Decorio, many homeowners choose to complement their external windows and doors with the Decorio

Internal Collection, creating a stylish look throughout the home - and adding even greater value to each sale.

“Staying responsive to market demand and installer requirements remains our priority, so we look forward to adapting and evolving our Decorio range over the next year and beyond.” For more information about Decorio or to become an installer partner, please visit www.decorio-doors. com or email sales@decorio-doors.com.

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16 | news | nov_dec 2025

TWR Group reports recent surge in demand for PVC-U over aluminium

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WR Group has reported a notable swing in demand back towards PVC-U as market pressures and shifting priorities among developers and installers reshape preferences in the fenestration sector. Laura Richardson, Director at the North East-based fabricator, said demand for PVC-U has now overtaken aluminium at the company – a reversal of the longer-term trend that has seen aluminium dominate higher-end installations in recent years. She attributed the surge to a confluence of factors, including a buoyant regional new-build market, ongoing price instability in aluminium, and changing installer expectations.

“The new-build sector is thriving again in our region, and most developers are opting for PVC-U,” she said. “It’s energy efficient, cost-effective, and no longer seen as a compromise on aesthetics or performance.”

Richardson also pointed to the race to the bottom on aluminium pricing as a growing concern. She said some suppliers chasing unsustainable margins have driven down quality, prompting many installers to revert to trusted suppliers prioritising product reliability. “Installers who went looking for cheaper aluminium have come back. In the end, quality wins out,” she added.

TWR Group, which manufactures both aluminium and PVC-U systems, recently

moved into a larger facility to increase production capacity and flexibility. The investment has enabled the business to respond more dynamically to shifts in product demand by allocating skilled staff across both production lines.

“This new space allows us to be more agile,” said Richardson. “We can adapt quickly as the market moves, and that’s crucial when you’re supplying installers who

need consistency and speed.”

She believes the group’s dual-supply model and in-house capacity are giving customers greater confidence during a period of market fluctuation.

While the company expects demand between the two materials to continue to ebb and flow, TWR is positioning itself to capitalise on either direction – with PVC-U currently taking the lead.

GGF appoints Tim Simmons as chief executive amid leadership reshuffle

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he GGF Group has appointed Tim Simmons as its new CEO. Taking over the top job within the GGF from John Agnew who retired from the role last month, Tim brings extensive experience in organisational transformation to the post. This includes leading organisational change within a diverse range of businesses spanning private equity, listed and family-owned companies. Commenting on his appointment, he said that the GGF was going through a period of ‘exciting change’ as it adapted to new challenges and opportunities. The construction and building products sectors are going through rapid change as industry adjusts to new regulation, environmental, operational and commercial change”, he said.

“The glass and glazing sectors are pivotal in supporting that journey and in the creation of sustainable, safe, secure and inspiring spaces from individual homes to high-rises.Representing industry, the GGF has an important part to play in shaping the future of the built environment. We need to play to established strengths, including our technical expertise, our reach with government and the passion of our people.

At the same time, we must also continue to evolve to ensure that we are agile and structured to deliver even more for our members. Major progress has been made and I look forward to working alongside GGF colleagues and members to make sure that we continue that journey of service innovation during a period of exciting change for the GGF, the glass and glazing industry and construction more widely.”

With multi-sector experience Tim has held senior roles including Sales and Marketing Director for the MJ Gleeson Group’s Social Housing Division, plus top jobs with facilities and power engineering specialist, Freedom Group and its parent

company, NG Bailey - the UK’s largest independent engineering and infrastructure services provider.

This included Managing Director of Freedom Group’s Infrastructure Services business for the UK and Europe. His appointments within NG Bailey include Managing Director – Facilities Services and Managing Director of its Services Division.

During this time, Tim built extensive experience in senior leadership roles, leading cultural and digital change, stakeholder engagement and industry advocacy. Commenting on Tim’s appointment, Corey Smalley, Group Chair, GGF Group said: “The GGF is entering an important new phase as we create a dynamic and agile organisation, that is fit for today and fit for tomorrow.

“A huge amount has been achieved already, which provides a foundation for the next phase of development. With a background in engineering, construction and organisational transformation, I am confident that Tim has the experience to support the team in building a bright future for the GGF and a bright future for the glass and glazing industry.”

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18 | news | nov_dec 2025

Duration showcase bespoke shaped frame range to boost design choice

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hen it comes to architecture and design, individuality matters. Homeowners and designers are increasingly looking for unique elements that elevate a property’s character — and nothing commands attention quite like a bespoke shaped window.

Duration Windows, a leading British manufacturer of aluminium glazing solutions, continues to push the boundaries of what is possible in window design.

With state-of-the-art manufacturing technology and a highly skilled, in-house team, Duration specialises in creating fully customised shaped windows that allow customers to break free from traditional designs.

From clean geometric forms to completely custom concepts, Duration can create shaped glazing in any size and any shape — including triangles, curves, arches, circles, and more. A particular highlight of the range is the company’s expertise in curve-on-plan windows, a specialist solution ideal for bay windows and feature façades.

These smooth, gently curved frames offer uninterrupted sightlines and add architectural elegance to both contemporary and heritage properties.

To maximise creative freedom, every shaped or curved window can be finished in over 200 RAL colours, allowing customers to blend seamlessly with existing aesthetics or make a bold design statement. From refined heritage greens and charcoal greys to striking bespoke tones, the options are limitless.

“We love bringing our customers ideas to life,” says Grant Chelton, Managing Director. “Every shaped window is unique — it’s a chance to create something truly unforgettable.”

Because the windows are manufactured in-house, Duration maintains full control over quality, lead times and customisation.

This makes shaped aluminium windows

not only a design feature but also a durable, practical investment that adds lasting value to a property.

Tel: 01268 681612 www.duration.co.uk

Manufacturing degree pathway

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O Manufacturing, formerly known as Conservatory Outlet, is taking decisive steps to address a growing shortage of skilled workers by introducing its own Manufacturing Degree pathway. The Wakefield-based producer of doors, windows and living spaces is inviting five young people to become the first in the country to embark on a training route designed to take them from apprenticeship level through to degree qualification and potentially into senior management.

After years of frustration over the lack of clear progression routes in manufacturing

education, the company has partnered with the Heart of Yorkshire Education Group to build a complete pathway from Level 2 and 3 apprenticeships to degree-level study. CEO Greg Kane and Head of HR Karen Starkey have been instrumental in developing the programme, which aims to secure a longterm pipeline of talent for the business and the wider home improvement industry.

“There are lots of training opportunities out there, but you have to navigate a maze of courses, funding routes and providers to take someone from college to a manufacturing degree,” said Starkey. “We knew we had to act to make sure traditional skills aren’t lost as experienced colleagues retire.”

The initiative begins with a two-year introduction to the company’s operations, giving trainees hands-on experience in production processes, quality management

and health and safety. Participants will then move into operational roles, working across multiple departments while gaining process leader and lean practitioner qualifications.

The final stages of the pathway include leadership training, Six Sigma certification and opportunities to take on management positions.

Kane believes the programme is a vital investment in the sector’s future. “There’s no point bemoaning the skills situation if you’re not prepared to do something about it,” he said. “We’ve created a pathway that can make a real difference—we now just need young people to step forward.”

CO Manufacturing employs 180 people and supplies its products to a network of 27 retailers nationwide. The company holds Investors in People accreditation and is currently working toward achieving the gold standard.

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22 | news | nov_dec 2025

Construction outlook weakens, but sentiment lifted by cautious optimism

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he outlook for UK construction may not be buoyant, but according to one of the industry’s most respected economists, there are reasons to remain cautiously hopeful. That was the central message from Noble Francis, Economics Director at the Construction Products Association (CPA), addressing delegates at the recent Council for Aluminium in Building’s (CAB) 31st Annual General Meeting.

In a wide-ranging assessment, Francis outlined a picture of an economy moving forward, but at a slow and uneven pace.

While the numbers point to recovery, the path ahead, he cautioned, remains far from smooth.

A hesitant economy finding its footing: The UK economy, Francis observed, continues to “bumble along.” GDP growth is forecast at 1.3% for 2025 and 1.5% for 2026—below the historical average of around 2%. That modest outlook reflects an economy still weighed down by uncertainty over fiscal policy and the distribution of future tax burdens.

“The key question,” Francis said, “is who shoulders the cost of higher taxes. If it’s businesses, investment will suffer; if it’s households, spending will slow—and consumption is the main engine of our economy.”

Employment trends add further complexity. Rising unemployment, he explained, has been partly triggered by April’s increases in the National Living Wage and employers’ National Insurance contributions, which have led many firms to pause hiring. “It’s not a recessionary signal,” Francis added, “but it does limit momentum.”

Construction sector: uneven growth across key segments: The CPA expects total construction output to rise 4% in 2025 and 2.8% in 2026. That points to moderate, steady expansion, but Francis warned that performance will vary sharply between sectors.

Private housing remains under pressure, with completions down roughly 20% since 2022. While some improvement is expected by 2026, affordability challenges and delays in implementing building safety reforms continue to hold developers back.

“Particularly in London,” Francis noted, “it’s becoming increasingly difficult to justify new high-rise schemes.”

By contrast, commercial refurbishment and fit-out work are showing resilience. “If you’re working with the Overburys of this world, there’s healthy demand for high-quality office refurbs,” he said. Yet, he added, financing large-scale new builds remains difficult, with many landlords wary of the

2030 deadline requiring offices to meet an EPC ‘B’ rating for leasing.

Public non-housing projects are forecast to expand gradually, supported by government programmes including the School Rebuilding Programme and the New Hospital Programme. Defence and prison investments also remain steady contributors to demand.

Infrastructure stands out as a clear source of strength. Energy generation and distribution projects, particularly those tied to renewable power, are expected to drive growth through the middle of the decade.

“The National Grid’s capacity upgrades and AMP8-related water investment will keep this area buoyant,” Francis said.

Opportunities in a cautious market: Despite the subdued outlook, Francis urged CAB members not to lose sight of the opportunities emerging in niche markets.

Sectors such as data centres, biotechnology, private healthcare, and energy infrastructure, he said, offer multiyear growth prospects driven by structural change rather than short-term cycles.

“These are sectors responding to deep trends—technology, sustainability, and demographic shifts,” he explained. “For businesses positioned correctly, they represent steady long-term demand.”

Still, challenges remain.

The Building Safety Regulator’s extended project approval timelines— typically adding six to nine months—and the growing weight of compliance costs, from the Future Homes Standard to the

Building Safety Levy, are squeezing margins and slowing progress.

Labour and skills: a long-term constraint: Francis identified workforce shortages as one of the most significant headwinds facing construction over the next decade. “Even if we achieve half of the Government’s ambition for 1.5 million new homes and £725 billion of infrastructure, we don’t have the people to build it,” he said.

An ageing skilled workforce and insufficient recruitment into the trades pose a structural threat to sustainable growth.

Without fresh investment in training and retention, the industry’s capacity to deliver on national targets will remain limited.

A measured path forward: In conclusion, Francis described 2026 as a “year of stability and transition.” Growth will be modest, but steady, with particular strength in refurbishment, retrofit, and energy-related work. “Next year won’t bring a dramatic rebound,” he said, “but it will bring momentum.”

His address set a thoughtful tone for the evening’s discussions, which ranged from competency frameworks—led by Wates Construction’s Claire Fenton—to CAB’s ongoing leadership in training, sustainability, and regulatory engagement.

Closing the event, CAB Chief Executive Nigel Headford noted that the CPA’s outlook reinforces the need for unity across the aluminium and wider construction sectors.

“In a market defined by uncertainty, knowledge and adaptability are everything,” he said. “Noble’s analysis gives our members the clarity they need to plan ahead and identify where real growth opportunities lie.”

E: enquiries@c-a-b.org.uk

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24 | news | nov_dec 2025

Homeowner enquiries surge despite talk of industry slowdown

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eads 2 Trade is reporting a significant rise in consumer enquiries for windows, doors, conservatories, and conservatory roofs, defying wider industry talk of a slowdown in the fenestration sector.

The UK’s leading provider of doublequalified sales leads in the home improvement industry says homeowner demand has grown, fuelled by more enquiries across Leads 2 Trade’s multiple online channels.

“We’ve got more lead generation campaigns running than ever before,” said Andy Royle, Director and Co-founder of Leads 2 Trade. “That means more enquiries, from more homeowners, across more sources, which is fantastic news for installers who are ready to scale up and want to come onboard.”

However, a shortage of installation companies in certain postcodes means installers that want to scale up can take advantage.

“We work with installation companies of all sizes,” Andy explained. “From smaller

local firms taking just a handful of leads a week, to larger regional businesses handling hundreds of leads or appointments every single week. In some postcodes, demand is so strong that lead caps are being hit by the middle of a week. That means there are often high-quality, ready-to-buy consumer leads and appointments left unclaimed heading into the tail end of the week and weekend.”

Leads 2 Trade is calling on ambitious installation companies, especially those with direct sales teams and capacity to

take on higher lead volumes, to seize this opportunity.

“Thanks to our nationwide coverage, our installer members can pick the exact areas and postcodes they want to work in and choose from flexible lead volumes,” Andy said. “We’ve got hundreds of doublequalified leads available, and we need more trusted installer partners to fulfil them.”

Installers joining the Leads 2 Trade network can choose from flexible lead packages including premium leads that are supplied with a confirmed appointment with accompanying time and date along with their unique “no pitch–no fee” guarantee, hot key telephone transfers, and standard double-qualified leads.

“Installation companies and home improvement businesses who want to grow their pipeline should act now,” Andy added.

“There’s more business out there, they just need to be ready to take it.”

To join Leads 2 Trade’s trusted double glazing member network visit https:// leads2trade.co.uk/products/windowsdoors-and-conservatory-leads/

Modplan invests to further expand production capacity and growth

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eading trade fabricator Modplan has announced the purchase of a new Supercut 6 Machining Centre from Avantek Machinery, marking the latest in a series of strategic investments designed to support the company’s continued growth and expand its production capacity.

The new Supercut 6 provides fully automated, high-precision cutting and machining, enabling Modplan to increase efficiency, consistency and output across its fabrication plants. This latest investment underpins Modplan’s long-term strategy of combining advanced manufacturing technology with its strong partnership ethos.

Heidi Sachs, Managing Director at Modplan, said: “Investment in the latest manufacturing technology is central to maintaining the high standards our customers expect from us. The Supercut 6 will further streamline our production processes, helping us to deliver volume premium-quality products more efficiently and with even greater precision. It’s another example of our ongoing commitment to future-proofing our business and supporting our growing network of trade partners.”

The Supercut 6, supplied by Avantek Machinery, represents the next generation in automated cutting and machining.

Its advanced features include intelligent control systems and rapid changeover

capabilities, making it ideal for highvolume, multi-profile production environments such as Modplan’s.

With over 50 years at the forefront of the trade fenestration sector, Modplan continues to invest in its people, processes and technology to ensure it remains a trusted partner for trade installers across the UK. This latest investment further strengthens the company’s ability to deliver outstanding quality, service and reliability.

Heidi concluded: “At Modplan, we believe that growth is built on continuous improvement. Every investment we make is

about enhancing the value we deliver to our customers, both today and for the future.”

Modplan manufactures a comprehensive range of window, door and conservatory products for it growing customer base. Its partnership approach delivers marketing, technical and training support that helps installers build stronger, more successful businesses.

Its sustained programme of investment and innovation ensures the business remains future-ready, a testament to the enduring values that have driven its success for more than five decades.

nov_dec 2025 | news | 25

Polar NE moves into prison sector with ‘game changing’ HMP Stirling project

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North East manufacturer has broken into a key new sector after supplying specialist windows for a major new prison. For almost 20 years, Polar NE has been a trusted NHS partner, creating lifesaving reduced-ligature windows and doors to mental health sites across Britain. Now the Middlesbrough-based company has completed a “game-changing” project at HMP Stirling. The £85m site is the first new women’s prison in Scotland in a generation, and the project is Polar’s first within the UK prison estate. “HMP Stirling is a flagship project and we are proud to have played our part,” said James Hill, MD of Polar NE. “Our innovative products are designed to prevent self-harm and save lives, and their use here shows the difference they can make in an environment where safety must always come first. We see this as a major step into a market where we know our industry-leading expertise can really help.”

And the need for help has never been greater, with Government statistics revealing that prison deaths are rising. There were 401 deaths in custody in the 12 months leading up to June 2025 – more than one a day - a 30 per cent year-on-year rise. Tragically, over a fifth of those were self-inflicted.

Additionally, self-harm rates in both male and female prisons are at their highest level since records began in 2004, with charities repeatedly warning that too many inmates are at risk of taking their own lives. To help slow the tide, Polar NE supplied and

installed 120 Humber Two Secure windows - the company’s most popular window solution - along with additional Trent Secure fixed units at the new state-of-the-art prison. The groundbreaking windows still allow light and air into the cell but can’t be used to attach ligatures or be fully opened – ensuring they can’t be used to aid escape.

Their installation follows a previous Government commitment in the 2021 Prisons Strategy White Paper to deliver 290 anti-ligature cells across the UK’s prison estate.

The windows boost both security and independence for up to 100 women at the ‘Scandinavian-style’ HMP Stirling. The

prison has already won a raft of awards for its trailblazing style, whilst being hailed as a blueprint for modern custodial design.

And with windows and doors used in almost 60 per cent of suicides in mental health sites, Polar NE hope that prison governors across the UK explore how they can make their sites safer. James adds: “Like the NHS, budgets are under immense strain, and we recognise the challenges the prison estate faces. We passionately believe safer cells, with modern reduced-ligature windows and doors, make a real, tangible difference in cutting incidents of self-harm and suicide.”

Entrepreneurs Hub advises hardware business on acquisition by Grow Logical

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onstruction Supplies Hardware and Ironmongery Services referred to as CSH Group, an established distributor of products for the construction and timber-buildings industry, has been acquired by UK-based investment firm Grow Logical. The sale was advised by Entrepreneurs Hub, the UK specialists in business sales and strategic growth advice for SME owners and entrepreneurs.

The sale of the Staffordshire-based company, which has demonstrated strong profits over its 45-year history, will enable it to capitalise on the opportunities of being part of a larger company group and build upon its impressive growth achieved in recent years. Tony Meakin, Director of Entrepreneurs Hub, said: “Our custom research process highlighted Grow Logical as a candidate to approach because of its strong preference for investing in firms with solid foundations, a strong market position, and long-standing customer relationships - all of which CSH Group has in spades.

Finding the right buyer for a company often

means looking beyond their competitors and industry compatriots, to seek out firms with a shared vision and comparable approach. This is what makes CSH Group such an exceptional opportunity for Grow Logical’s portfolio of successful enterprises.”

Entrepreneurs Hub utilises an extensive research methodology to match companies with compatible buyers, including an active acquiring network, worldwide data resources, custom searches, and connections to multiple acquirer portals.

As a result, the firm has an impressive conversion rate for attracting offers and securing deals.

Kevin Banton, MD of CSH Group, said: “I am thrilled that under Entrepreneurs Hub’s guidance I have found a buyer who will ensure my company continues to thrive and grow in the decades ahead. I have no doubt Construction Supplies Hardware and Ironmongery Services will flourish as part of the Grow Logical family of companies.

“It was particularly important to me that my employees, many of whom have

given the company many years of loyal service, would be protected in the change in ownership. I am proud of our exceptionally high staff retention, which is underpinned by a strong culture of collaboration and respect, and I am very happy to say all the staff have opted to remain in their positions.”

Shaun White, Head of Acquisitions at Grow Logical Holdings, said: “We are delighted to welcome CSH Group into the Grow Logical portfolio. Kevin and his team have built a robust and respected business that perfectly aligns with our Project Lion mission - to protect, modernise, and grow legacy British businesses. This acquisition strengthens our position in the construction and hardware distribution sector, and we’re excited to build on the company’s strong foundation for future growth. Special thanks to Tony and the team at Entrepreneurs Hub for their expertise and guidance throughout the process.”

E: Malcolm@entrepreneurshub.co.uk

26 | news | nov_dec 2025

Increase retail average order values by almost 40% with Emplas

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mplas has launched a new £10,000 home security guarantee – proven to increase average order values by almost 40%. The unique Emplas Total Home Security Guarantee gives qualifying Emplas customers the facility to offer a £10,000 guarantee to homeowners who sign-up to a full house window and door replacement.

Developed in partnership with Kubu, Avantis, Cotswold, and Avocet, the scheme was trialled for a year within Emplas’ dedicated retail business, T&K Home Improvements.

It delivered a 39% uptick in average order values; a 14% increase in leads; a 46% increase in appointment booking rates; and a 27% increase in year-on-year sales.

Jody Vincent, Sales Director, said: “The big difference is that whereas traditional security guarantees have historically focussed on door cylinders, the Emplas Total Home Security Guarantee will pay out on forced entry through any point in the home, as long as the installation meets set criteria and doors and windows are deadlocked

at the time. We’ve seen it generate a big increase in order values in our own retail business T&K Home Improvements by encouraging more homeowners to opt for full replacements, and just as importantly, drive an increase in leads.”

Available to qualifying Emplas customers only, the Emplas Total Home Guarantee, applies to any installation where all doors and windows are replaced by an Emplas approved registered installer.

As part of the scheme all windows and

doors supplied feature Kubu Smart Security which must be activated within 48hrs of installation. The homeowner must also commit to a continuous Kubu subscription.

Products also have to be specified to an enhanced security Secured by Design specification.

As long as they meet the requirements, homeowners who buy in to the scheme get access to £2,000 towards locksmith services; £3,500 for the replacement of damaged windows and doors; £2,500 to cover home insurance excess; and £2,000 towards any uninsured losses.

Emplas is also underpinning the scheme with marketing support for participating installers.

“Lead generation has never been more important”, Jody continued. “Homeowners are more discerning and the market remains highly competitive.

“By collaborating with Avocet, Avantis, Cotswold and Kubu, we’re providing our participating installers with the only £10k guarantee in the market to help them secure new retail business.”

Kombimatec creates unique factory set up for Dial 1st Construction

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ombimatec has supplied and installed a suite of machines to design and build experts Dial 1st Construction, to establish a dedicated 1800 square foot window manufacturing factory for bespoke private projects. This investment gives Dial 1st Construction full control over the supply and quality of uPVC windows and doors destined for its own construction and renovation projects.

This was not a normal factory fit out, and Kombimatec worked closely with director Kannan Vivekananthan to better understand the needs of manufacturing for private projects, rather than supplying direct to the trade. “After having worked with too many unreliable windows suppliers and being left unsatisfied with waiting times and quality of product, we began looking into developing our own factory and sourcing the best possible machinery to support rapid growth and consistent quality,” commented Kannan Vivekananthan, director at Dial 1st Construction Ltd. “It was important we had faith in the windows we were producing – and therefore, the machinery we would be relying on to fabricate each window from start to finish.

It was clear that Kombimatec could be relied upon to provide a high standard of customer support throughout, including the process of selection, purchase and

installation,” continued Kannan.

Dial 1st Construction works exclusively in London – a demanding market that, in Kannan’s own words, “requires grit, tenacity and thoughtful consideration.” Combining longevity and affordability with efficiency is crucial if the company is to maintain competitive edge. Having forged strong relationships with housing associations in and around London, it was crucial to find a solution to the supply of windows that fulfilled the company’s ethos of providing consistent, exceptional service and not cutting corners.

“Working with Dial 1st was a completely different approach, and a great opportunity to create a factory set up that was new, fresh

and different,” added Kombimatec director David Parsons. “The company needed a greater degree of versatility without losing efficiency, and that was factored into the final list and layout of machines. It has been a real pleasure to see Kannan and his team of fabricators go from zero to 150 windows a week in such a short amount of time”.

David Parsons oversaw the whole installation process from start to finish, supporting Dial 1st Construction both in person and over the phone. “The machines formed just a part of Kombimatec’s overall support,” added Kannan Vivekananthan. “David’s expertise was invaluable when going through site surveys, implementing best practice, and introducing efficiencies to keep our factory processes simple and smooth”.

The full package of machinery included a DGS450 Electronic Double Mitre Saw, CRD1200 Copy Router and Triple Drill, CR7823 Twin Head Door Router, AVN4 Vertical Vee Notch Saw, 1HD Twin Reverse Butt Welder, 4HDV Four Combination Head Welder, EV443CNC Corner Cleaner, SCT9 Transom Groover, and GLS190 Upstroke Mitre Bead Saw. Currently Dial 1st Construction is producing between 125 to 150 units per week, and this is set to expand.

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28 | news | nov_dec 2025

Haffner celebrates success of Graf Synergy customer open days

T

he Haffner team has returned from a week-long series of open days for customers and partners at Graf Synergy’s headquarters in Nonantola, Italy, with a host of new orders to fulfil. Matt Thomas, Managing Director at Haffner, said: “The open days were attended by more than 950 customers and industry operators from around the world. As Graf Synergy’s exclusive UK partner, we were delighted to have hosted so many UK businesses. The value we were able to demonstrate led to most attendees placing orders for Graf machinery.”

The open days were an opportunity to showcase the advanced technological solutions developed by Graf Synergy to improve quality, aesthetics and production efficiency.

Matt commented: “The open days allowed us to show how Graf machinery transforms production processes and creates value for customers, not least through its patented V-Perfect® seamless weld technology.”

During the open days, visitors were able to see a fully automated production line layout, from the renowned welders with the V-Perfect® technology to the latest generation cutting centres and the integrated Fast Forward Plant logistics system.

The machinery on display showcased the latest in precision and efficiency, including V-Perfect welding machines with 2-4-6 and 8-head configurations. These offered welding without the need for post-corner

cleaning, as well as crossbar welding with or without aluminium covers, and threshold welding. Also featured were systems designed for V-cut crossbar welding and inverted frame welding for both internal and external openings, along with high-speed welders capable of completing one or two frames in under 50 seconds. Completing the display was a traditional production line, incorporating double-head cutting machines, controlled-axis cleaning systems and an automated centre for glazing beads.

The open days also featured live demonstrations of innovations and systems

designed to speed up production and increase the quality of the final product, as well as presentations from Graf Synergy technicians.

Alongside the learning, attendees were able to network with fellow professionals and make valuable industry connections.

Matt concluded: “Graf Synergy seamless technology is a powerful differentiator for fabricators, and these open days demonstrated the strength of the innovations. We’re looking forward to supporting our customers to realise all the benefits and opportunities they bring.”

Keylite installer programme a year on

T

welve months after launching Keylite Roof Windows’ (Keylite) Verified Installer programme, the award-winning brand is continuing to support its network of trained professionals – helping them connect with homeowners seeking trusted experts for roof window installations and replacements. The Verified Installer Programme offers professional installers the opportunity to receive in-depth training on the installation of Keylite Roof Windows, gain accreditation, and benefit from exclusive lead generation and marketing support to help grow their business.

Installers can expect a comprehensive welcome pack with branded merchandise materials, monthly email updates to assist with lead generation, and social media initiatives to drive traffic to the Verified Installer webpage, maximising visibility and helping installers connect with more customers.

Since its launch, Keylite has welcomed over 100 installers to the programme.

Keylite is now encouraging homeowners to use the Verified Installer tool on its website to find trusted installers in their region.

With a newly refreshed installer webpage,

Keylite has made it quicker and easier for homeowners to search for local Verified Installers using a postcode map – allowing them to contact their chosen expert directly.

To further support homeowners, Keylite has introduced a new online resource focused on roof window replacement, providing practical guidance and insights on upgrading their existing roof windows.

Expertly engineered, Keylite Roof Windows are designed to replace units from leading brands such as Velux® and Fakro quickly and easily, without the need for structural roof alterations. Liam Ball, Keylite’s Verified

Installer Project Manager, comments: “The Keylite Verified Installer Programme has welcomed 105 installers in its first year, creating a trusted network of accredited professionals who deliver expert roof window installation and replacement services across the UK and Ireland. We’re really pleased with how the programme has grown and how it continues to connect skilled installers with customers looking for quality work.”

To become a Verified Installer, applicants must complete training modules on Keylite products to ensure they possess comprehensive knowledge of the features, benefits and best-practice installation techniques.

To qualify, installers are required to: (1) Take part in practical installation training (face to face). (2) Complete online tests in different modules. (3) Be assessed on installing a past or current Keylite Roof Window. (4) Provide public liability insurance details, with a minimum of £1m coverage www.keyliteroofwindows.com/verifiedinstaller-programme.

30 | news | nov_dec 2025

Quickslide completes second stage of £3mn factory investment programme

I

ndustry innovators Quickslide have rewritten the rule book with their long-awaited mech-weld machinery.

Specifically designed to reduce the manufacturing time of mechanical sash windows from 15 minutes to just 90 seconds, it also delivers consistent high quality - overcoming a challenge that has long persisted across mechanical frame production. This has been achieved while eliminating human error and enabling Quickslide to deliver its Legacy Vertical Slider with mechanical joints to trade partners at market-leading lead times. This new installation, three years in the making, is phase two of an overall £3 million investment in automating production at the company’s Brighouse factory.

It consists of three uniquely configured machines, fully custom-designed and the first of their kind in the UK. The result is market-leading efficiency that puts Legacy VS sash windows in the hands of Quickslide trade partners even faster, with unbeatable repeatable quality time after time, and no capacity constraints.“The automation of window manufacturing can learn a lot from other sectors - which is why we looked outside the industry for inspiration. This allowed us to set a high bar for commissioning a suite of machines designed to automate a notoriously labour-intensive process,” said Quickslide’s MD Ben Weber. “Push-button automation is crucial for repeatable, reliable results, and the £1 million we have invested in mechanical jointing is part of an overall £3 million strategy across all manual processes in our factory. Critically, we’re only just getting started.”

This long-term operational strategy was developed with a simple premise – to increase production capacity while improving quality. Eighteen months ago, a £1.7 million Schirmer machining centre was commissioned, fully automating milling functions and incorporating auto-

reinforcing across Legacy VS production.

“If we can deliver a specialised product such as our Legacy VS in as little as five days, with guaranteed quality and competitive pricing, we know future scaling investments will take Quickslide, and its trade partners, way beyond the constraints of what the industry currently offers,” continued Ben Weber. Without giving too much away, we are now exploring AI-driven robotic functions and reconfiguring production layouts from cellular to line-fed systems.”

Every part of the company’s capital investment strategy focuses on automating processes, guaranteeing repeatable quality, and optimising the use of raw materials.

“What used to take 15 people carrying out various functions now takes just one person feeding two machines. What used to be a 15-minute process now takes just 90 seconds. As the business scales, we can redeploy that labour across other areas, using their skills and knowledge in more

valuable ways - investing and automating is never about cutting back, but maximising current resources for greater returns. Skills shortages are a problem in this industry. Our intention is to protect those who currently work with Quickslide. At the same time, automation better protects Quickslide against a lack of skills coming into the marketplace,” added Ben Weber.

The company is driven by achieving a level of excellence that is comparable across world class manufacturing examples.

Rather than competing with other window manufacturers, it prefers to compete with its own ambitions, and endeavours to bring its trade partner base along for the ride.

That means achieving fundamental market focused guarantees such as product quality, delivered on time, at the right price. It’s not rocket science, but it is foundational. This latest installation puts us well on the road to achieving it, but there is still more work to be done!” concluded Ben Weber.

PST celebrate its 35th anniversary

P

roduction Software Technology (PST) is celebrating its 35th anniversary, marking over three decades of innovation in software solutions for the glazing, construction and home improvement industries. Founded in 1990, PST began as a supplier of BOCAD-3D to structural steel manufacturers across the UK, Australia and South Africa. A pivotal moment came when a client asked for software capable of handling more complex façade designs. What began with glass façades soon expanded into conservatories and bespoke structures, ultimately leading to PST’s own flagship platform, Virtual Shopfloor (VS), tailored to manufacturers’ needs.

PST’s history is closely tied to the dedication of its people. As one of the company’s founding members, Neil Travers, has been part of its journey from day one. He reflects, “It’s incredible to see how far we’ve come, from a small team solving very specific challenges to now working with leading names in the industry. What hasn’t changed is our focus on listening to our customers and building solutions that make the functionality of their businesses easier.”

Alongside him, Director Fabricio has been with PST since 2001 and has played a key role in driving some of the company’s biggest innovations, including the

development of the VisiRoom app, which brought augmented reality into the hands of customers.

Today, PST serves a global client base which includes some of the most recognisable names in the industry, as well as many independent businesses who rely on its software day-to-day. This reach is matched by a commitment to continuous innovation: PST’s software is constantly developed and refined to meet the evolving industry needs. Just as important is the company’s culture of support, with a responsive and knowledgeable team that customers consistently value as highly as the software itself. As it looks to the future, PST remains focused on helping clients work smarter, build better and deliver outstanding results.

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32 | news | nov_dec 2025

Consumer fenestration trends report released by Keystone

K

eystone Market Research is pleased to announce the publication of its Autumn 2025 Consumer Fenestration Trends Report, marking two years of continuous insight into UK homeowner attitudes, preferences and spending behaviour across the fenestration market.

Drawing on feedback from more than 5,300 homeowners throughout 2025, this report consolidates findings from all four quarterly surveys, providing the most complete view yet of how consumer choices around materials, glazing types and investment intentions have evolved over the past year - and how they compare to trends first identified in 2024.

This edition was made possible through the continued support of our sponsors: Endurance Doors, Epwin Window Systems, the GGF, Liniar and Veka; whose backing has helped Keystone deliver independent, high-quality consumer research to the fenestration industry.

Charlotte Hawkes, Director of Keystone Market Research, commented: “We’re proud to celebrate two full years of publishing the Consumer Fenestration Trends Report and thanks to the support of our sponsors, we’re able to share this report for free, allowing more fabricators, installers and system companies than ever to access this important resource.”

Charlotte also joined an expert panel at this year’s Glazing Summit, where she shared highlights from the Autumn report - including key insights into shifting material preferences, consumer priorities and long-term spending confidence. The discussion drew attention to how young homeowners are set to be the largest market for home improvement projects next year and they are setting aside higher budgets to meet their requirements for superior quality, aesthetics and efficiency.

Now in its second year, the Consumer Fenestration Trends series has established itself as a trusted benchmark for the industry, helping businesses anticipate demand and tailor their strategies accordingly.

Keystone also announced that sponsorship opportunities for the 2026 series are now open. Sponsors receive early access to each quarterly edition and the ability to share the content directly with their customers, ensuring that their networks are armed with the latest consumer insights.

Companies can also subscribe to receive all 2026 reports annually, providing an ongoing source of market intelligence throughout the year.

For more information about the Autumn 2025 Consumer Fenestration Trends Report, sponsorship opportunities, or annual subscriptions, visit www.keystonemr.co.uk.

UNIQUE TARGETS FURTHER SUCCESS WITH NEW HEAD OF SALES - Unique Window Systems - the multi-award winning fabricator of aluminium and PVC-U fenestration solutions for the trade, new build, commercial, PBSA and BTR sectors - is set to build on its success with a key appointment. Dean Martin takes on the role of Head of Sales at the company and will be instrumental in helping the business to achieve a number of important future goals.

Sunil Patel, joint-MD at Unique, comments: “Dean is a valuable addition to our senior leadership team and will head up our company-wide sales functions. His appointment comes at a strategically critical time, during our twentieth anniversary year, as we seek to build on our already notable track record in a number of key markets. This includes the trade, new build, commercial, PBSA and BTR sectors.”

To date, Dean has carved out an impressive career in the fenestration industry spanning more than 25 years.

During this time, he has worked for a number of the industry’s leading fabricators and developed and implemented multiple highly successful sales strategies. Speaking of his decision to join Unique, Dean said: “The chance to take on the role of Head of Sales at Unique represented the right opportunity at the right time. The business has accomplished much over the last two decades and its exponential growth and success during the last few years in particular have been especially impressive.

“I am looking forward to building on those achievements and to being a driving force in Unique’s next exciting chapter.”

Sunil adds: “Dean has an impressive mix of skills and experience which will really help us as we develop new products, new channels and new markets. On behalf of everyone at Unique, I would like to welcome him to the team.”

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nov_dec 2025 | news | 33

Hurst backs accredited leadership and mental health scheme for staff

H

urst has expanded its internal training programme with a dual focus on leadership development and workplace wellbeing. The initiative forms part of a wider strategy to enhance employee capability and support a healthy, resilient workforce.

As part of this commitment to professional development, two members of the marketing team have completed Chartered Institute of Marketing qualifications. Olivia Lock achieved CIM Level 4 in Professional Marketing and Digital Marketing. Charlotte Towle completed the CIM Foundation in Professional and Digital Marketing. These achievements strengthen in-house capability and keep marketing current. Three team members, Mike Mason, Rob Halls and Lee Opie, have recently completed nationally accredited qualifications in leadership and team management at Levels 2 and 3. Delivered alongside their day-to-day responsibilities, the training covered communication, accountability and continuous improvement.

In parallel, six employees have qualified as certified Mental Health First Aiders following training delivered by local provider Flex Health. The course equips colleagues to spot issues, offer initial support and signpost resources. Mental Health First Aiders are now present in multiple departments, providing confidential guidance when needed.

The two strands of training were

introduced as complementary programmes, aimed at building a culture of leadership and support across Hurst’s operations, from manufacturing and logistics through to administration and customer service.

“A strong team needs both structure and support,” said Kevin Wheatman, General Manager at Hurst. “We have been working to build leadership capability from within, while creating an environment where people feel safe, heard and encouraged to grow.”

The accredited leadership pathway complements Hurst’s wider investment in skills, including technical and compliance

training such as fire door competency and fabrication processes. The programme supports goals for employee engagement, customer service and operational excellence, and aids recruitment and retention by fostering a positive and inclusive culture.

Further leadership training is planned for 2026, alongside additional support around wellbeing, resilience and team development. The training initiative follows a series of developments over the last 12 months, including new machinery investment, community fundraising and product development.

A major step forward for Stuga

S

tuga Machinery says its new position within the Voilàp Group marks a major step forward for UK operations.

Following the acquisition of its parent company, Stürtz Maschinenbau GmbH, in September, the move has already brought a renewed sense of long-term, engineering-led stability and opportunity across the business. At a time when UK fenestration volumes remain subdued and investment confidence has been tested, Stuga’s new ownership provides a foundation of stability and future-focused innovation.

“Becoming part of the Voilàp Group gives us a much stronger long-term foundation,” explains Stuga’s MD, Ed Williams.

“Voilàp isn’t a financial investor – it’s a manufacturing and technology company, just like Stürtz and Stuga – and that makes a world of difference. Voilàp’s drive is engineering and innovation, not shortterm financial gain. It’s precisely the kind of industrial ownership that allows us to plan years ahead, reinvest in our people and technology, and focus entirely on designing and supporting world-class machinery for UK fabricators.”

For customers, everything familiar continues – the same engineers, the same

technical support, and the same focus on uptime and after-sales. What changes is the depth of capability behind it. With Voilàp’s capital, R&D and manufacturing strength, Stuga is better positioned than ever to support UK fabricators with reliable, futureready automation.

The company continues to design and build its range of sawing and machining centres from its Great Yarmouth base, as its expert team has done for more than 40 years. With Voilàp’s support, the business also gains access to wider R&D, automation expertise and global manufacturing strength. “Voilàp builds, manufactures and innovates,” Ed continues. “That opens up new collaboration opportunities across the group. We can draw on Stürtz’s strength in

welding and cleaning, Voilàp’s automation and digital factory systems, and combine that with our own knowledge of UK fabrication. Together, that creates a powerful platform for innovation.”

Continuing its innovation strategy, Stuga is progressing new entry-level PVC-U and aluminium systems, currently in R&D, to make automation more accessible for smaller fabricators. The company is also expanding StugaConnect – its platform for machine data, service records and live production insights via StürtzCloud. While Voilàp’s backing may further support these developments in time, the projects are already laying the groundwork for greater efficiency and flexibility for UK fabricators.

“The real advantage for customers is the engineering collaboration now happening across the group,” adds Ed. “By combining Stürtz’s precision, Voilàp’s automation expertise and our understanding of the UK market, we can deliver smarter, more efficient production solutions and stand-out aftercare that helps fabricators stay ahead.”

Ed concludes: “We can plan years ahead with confidence, reinvest in our people, our stock and our technology. We’re here for the long term.”

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36 | market data | nov_dec 2025

The inside track on smart tech demand

Smart home technology fascinates the fenestration industry, yet homeowners remain hesitant. Charlotte Hawkes investigates shifting attitudes.

S

mart home technology continues to capture attention across the fenestration industry, but homeowners see it as a relatively low priority. In Keystone Market Research’s Hardware Special Consumer Fenestration Trends report, Director Charlotte Hawkes set out to explore why - and whether attitudes are beginning to shift.

Open any fenestration industry magazine and it won’t take long before you see the words “smart home technology”. Touted as the next big thing, you’ve probably found yourself wondering if it’s worth looking into and adding to your offering. But while industry enthusiasm remains high, the latest consumer findings reveal that homeowners are still cautious - and in some cases, increasingly resistant. The report digs deeper into what’s driving this hesitancy and what opportunities may still lie ahead.

Useful functionality Homeowners were first introduced to different smart features designed to enhance the functionality of windows and doors. As seen last year, the results showed that interest remains strongest in features that improve security.

Sensors for break-in detection were the most favoured option, cited by 54% of respondents. Automatic climate and ventilation control features, such as smart thermostat integration, climbed into second place this year at 25%, while integration with existing home security systems followed closely at 24%. Smart locks with keyless entry also rose in appeal, reaching 23%, and remote control via smartphone app attracted 21% of homeowners.

However, overall the proportion saying they didn’t want smart home functionality at all doubled from 6% to 12%.

Barriers to adoption

To better understand the obstacles preventing wider adoption we asked homeowners what their primary concerns were. Cost of installation remains the leading issue, cited by 61% of homeowners.

Concerns over technology failure fell to 34% (from 44% last year), and worries about cybersecurity risks dropped to 32% (from 42%).

Perceived lack of need for smart functionality also decreased from 38% to 32%. These results suggest that while scepticism remains, it’s slowly softening and signalling a gradual increase in openness.

Homeowner profiles We’ve also observed a clear demographic divide in interest levels. Younger, urban homeowners are more inclined towards smart home technology, particularly security features. In contrast, older and rural homeowners show less interest, mainly due to cost and reliability concerns. This emphasises how important it is to understand your target audience to help decide whether smart home technology could be an important addition to your company or not.

Looking forward Despite the identified challenges, there’s potential for growth.

By focusing on demonstrating the real-world benefits and offering user-friendly, integrated solutions, companies can build trust and value to overcome objections. With 58% of homeowners open to considering smart home technology, the market holds substantial opportunity.

For more detailed insights and a comprehensive understanding of the current homeowner landscape, our hardware special Consumer Fenestration Trends report is now available for purchase.

The report uncovers more about the potential for smart home technology, the homeowner profiles most likely to adopt it, and actionable strategies for overcoming the barriers to adoption. Visit www.keystonemr.co.uk to learn more and secure your copy.

Tel: 07722 588502 E: charlotte@keystonemr.co.uk

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38 | director of the month | nov_dec 2025

DIRECTOR OF THE MONTH In this month’s director of the month feature, we talk to Arun Photay, Managing Director at Glass Express Midlands

W

hen I look back over the past twelve months, I am immensely proud of what we’ve achieved at Glass Express Midlands and humbled by the people and partnerships that have made it possible. Trading conditions have been far from easy, yet the progress we’ve made has been remarkable.

We’ve grown our sales significantly, expanded our delivery capabilities, and secured new commercial contracts across the UK. These achievements are a testament not only to the hard work of our team, but also to our commitment to doing business the right way - combining quality, responsibility and trust.

Over the past year, we’ve continued to invest heavily in the future of our company. One of the most significant steps forward has been the installation of our new £350,000 CMS Aura arrisser. It’s a machine that uses almost 75% less energy than its predecessor and delivers a higher level of edge precision and consistency, meaning fewer reworks and stronger overall product performance. The investment not only exponentially improves our operational efficiency, but also our sustainability, safety and our long-term responsibility to the environment.

Every decision we make is now measured not only by output, but by impact. If we can improve quality while cutting energy use, that’s progress worth making.

Expanded capacity At the same time, we’ve expanded capacity to meet growing demand. Our factory produces thousands of IGUs every week, alongside processed, cut-to-size, and decorative glass. To keep pace, we’ve increased our delivery fleet and introduced a two-slot daily delivery service, reaching customers across the country, with multiple weekly drops into London and Wales.

Of course, the wider market has been challenging. Wider construction activity has been sluggish, and businesses everywhere are navigating higher energy costs, tighter margins and evolving regulations. But challenge brings opportunity.

The building safety reforms introduced after Grenfell have raised standards and expectations, and that’s a good thing. What we need now is greater coordination between government, regulators, and industry so that guidance and compliance can move in step.

At Glass Express Midlands, we’ve seen how fragmented advice can hold projects back. That’s why last year we brought together the Glass and Glazing Federation, the Council for Aluminium in Building, housing groups, and government representatives for an industry roundtable in London. It led to a landmark agreement between GGF and CAB

to align their policy workstreams - a small but important step toward a more unified industry voice.

I believe collaboration will define the next decade for our sector. Whether it’s through trade bodies, shared sustainability schemes or joint research, the businesses that thrive will be those that work together.

No single company can solve the challenges of embodied carbon, supply chain volatility or skills shortages alone. We must move forward collectively, pooling insight and innovation.

For me personally, my past two years at the helm of Glass Express have been a period of learning and gratitude. My route into the glass industry was somewhat accidental - a conversation over a curry with a good friend

who owned the business and was preparing to retire. Within months, I found myself leading an IGU manufacturing company and discovering just how complex and fascinating this world really is. Glass is not “just glass”. It’s science, engineering, design and artistry, all rolled into one.

I’ve been fortunate to join an industry that still values relationships and integrity above everything else. Competitors will pick up the phone to share advice, suppliers go the extra mile to support you, and colleagues bring decades of knowledge that they’re generous enough to pass on.

That sense of community is something

FACTS & FIGURES

First job: Cashier at RBS When did you join your current company: September 2022 Most useful/favourite gadget: My Apple watch, it’s great to be able to track fitness and sleep as well as being able to stay in contact with people on a watch.

Favourite/most useful website: Interflora - after a week of late meetings a nice bouquet goes a long way!

Favourite restaurant for business: Fumo, great Italian food, wonderful atmosphere and the tapas style means there is something for everyone.

Business person you admire: In the industry I have a lot of respect for Mark Hickox from Thermoseal because for me, who was totally new to the industry, he has always been at the end of the phone with honest independent advice. Outside of the industry it would be Jeremy Clarkson, he has managed to make a success out of multiple businesses and has become a voice for the British supply. I would personally love to see more support for all types of British industry.

Biggest business lesson this year: Just because you buy a new machine doesn’t mean it will work!

Best business decision: Moving out of corporate banking into the manufacturing industry; it’s been a massive learning curve but incredibly rewarding.

Other interests: I’m a big fan of most sports and play tennis every weekend. My other major interest is the theatre - my wife and I try to get to the theatre once a month. In particular, we are supporters of Birmingham Hippodrome. As well as having some of the biggest shows in the UK, they do amazing work across the city with underprivileged youth.

nov_dec 2025 | director of the month | 39

WORKING DAY

I want to preserve and strengthen. One of the biggest challenges we face as a sector is succession - attracting young talent who can carry the industry forward.

We’ve made a start by working with local schools, hosting careers sessions and supporting initiatives that open students’ eyes to the possibilities of manufacturing and engineering. If we can show the next generation that glass is an exciting industry that combines technology, sustainability and creativity, then we can build a stronger pipeline for the future.

Consistency and delivery reliability Customer feedback over the past year has been incredibly positive, particularly around our consistency, delivery reliability, and technical support. As members of the Guardian Select programme, we’re subject to regular quality audits and provide our clients with full traceability and compliance assurance.

What we hear most often from customers is that they value how approachable we are; the ability to pick up the phone, get immediate technical advice, or even have someone on site the same day, is invaluable. That responsiveness is something we’ll never lose. It’s what sets us apart from faceless supply chains or imported products that might cost less initially but carry far greater risks in reliability and compliance.

If I had to identify the most successful campaign or initiative we’ve undertaken, it would be our continued push for respon-

No two days are the same, but I like to start them the same way. I’m up at 5.30 and straight to the gym for a quick workout. I’m usually in the office by 9am unless there’s an offsite meeting. I start the day off in the factory by walking the factory floor. Visibility to the staff is key and this way, you can pick up issues on the floor before they morph into problems. From there on in, it’s a mix of meetings, customer visits, reports and whatever the day throws at me. sible British manufacturing. Our advocacy for buying British has resonated with customers who want assurance and accountability. It’s not just patriotism, it’s about professionalism. When you buy British glass, you know the standards, the traceability and the people behind the product.

That’s a reassurance offshore supply simply can’t match.

As for lessons learned, perhaps the biggest one is that growth must never come at the expense of values. It’s easy to chase numbers, but real success is about building a business that people trust. In times of uncertainty, trust becomes your most valuable asset. We’ve learned that if you communicate openly, deliver consistently and invest in people as much as equipment, the results follow naturally.

Looking ahead, I see real opportunity in sustainability-led innovation. We’re explor-

ing ways to integrate AI fault detection into production to minimise remakes, and we’re expanding our partnership work around low-carbon glass. I also want to see our outreach programmes grow, connecting even more young people with the opportunities this industry offers.

At a national level, I’ll continue to use my voice to advocate for closer collaboration between policymakers and manufacturers. The glass sector has a huge role to play in the UK’s Net Zero ambitions, but we can only fulfil that role if we’re supported with sensible, coordinated policy and a clear understanding of how manufacturing realities meet legislative intent.

On a personal level, my goal is simple: to leave this industry stronger than I found it. I want Glass Express Midlands to continue being known for quality, integrity and contribution - not just as a successful manufacturer, but as a responsible voice within the sector. When I walk through our factory and see our products that have been made efficiently, sustainably and with pride, I see more than just glass. I see progress, partnership and purpose. That’s what drives me, and it’s what will keep driving us forward in the months and years to come.

WORKING LOCATION My main location is the Glass Express factory in Oldbury. However, I can be anywhere in the UK, visiting customers.

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40 | active voices | nov_dec 2025

ACTIVE VOICES Chris Reeks, Managing Director of Fentrade Aluminium: Chris has just completed a City & Guilds Level 4 Social Media and Digital Marketing course, a rewarding and challenging experience

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n today’s fast-moving industry, continued training has never been more important. The ability to adapt, learn new skills and apply them directly to business operations is what keeps companies competitive and resilient.

For Chris Reeks, Managing Director of independent specialist fabricator Fentrade Aluminium, that commitment to learning recently took the form of the City & Guilds Level 4 Social Media and Digital Marketing course - an experience that proved as challenging as it was rewarding.

Whether it’s leveraging digital tools, responding to market changes or finding smarter ways to communicate with customers, professional development is now an essential part of sustainable success.

When I decided to enrol on the course, I knew it would be a significant commitment, but I also recognised the value of investing time in my own development. The biggest lesson I took away was the importance of time management. Running a business means every day brings new demands and stepping back from the daily routine to focus on learning wasn’t easy. There were moments when I knew emails were waiting or queries from staff and customers needed attention, yet I had to stay disciplined and prioritise the tutorials whether online or in person.

A financial investment I began to view the time spent on the course as a financial investment in the business, just as I would any other strategic improvement. Once I made that mindset shift, it became easier to justify the hours away from the office. I would echo that sentiment to any business owner or manager considering additional training, treat your time as an asset and remember that developing your skills is one of the best returns you can make.

The course itself provided valuable insights into the tools and techniques that have since allowed me to enhance Fentrade’s online presence. One of the main advantages was being able to tailor the modules to where I felt they would deliver the most benefit. For example, having recently updated our website, it made more sense for me to focus on areas such as content creation and commercial photoediting. Learning how to produce enhanced stills and short video reels has improved the quality and professionalism of our social media output.

Another important takeaway has been the ability to bring more of our marketing activity in-house. While there are some

excellent agencies in the fenestration industry, being able to communicate the passion we have for our products in our own words, and do so professionally and effectively, has been a huge benefit. It means we can respond quickly to trends, highlight projects as they happen and keep full control of our message and tone.

Since completing the qualification, I’ve implemented a far more structured approach to our digital activity. I now plan, strategise and schedule content in advance, which not only makes our communications more consistent but also frees up valuable time to focus on running the business.

Track engagement I’ve also developed a much better understanding of analytics. Being able to measure what works, refine our approach and track engagement has helped ensure our efforts translate into real results.

Interestingly, the benefits of the course have extended beyond digital marketing.

It introduced me to broader management theories and tools that I now apply throughout the business. Before taking the course, I had never heard of a Gantt chart, yet I now use one regularly to plan and monitor projects through the factory. It’s a great example of how learning in one area

can have a positive impact in another.

Balancing study with business responsibilities alongside my duties as a ward councillor for Newport City Council was never going to be easy, but the experience has shown me how important personal discipline and structured planning are in achieving long-term goals. It’s also reaffirmed my belief that training doesn’t stop when you reach a certain age or position. Continuous learning keeps you open-minded, adaptable and ready for whatever comes next.

Add value to Fentrade For me, the City & Guilds course was far more than achieving a qualification, it was about developing new ways to add value to Fentrade and strengthening the skills that will help continue to drive our growth.

I’d encourage anyone in a leadership role to consider further education or vocational training not just for their staff but for themselves too. The investment of time and effort pays dividends in confidence, efficiency and creativity.

Our industry continues to evolve and so must we. This experience has reminded me that learning isn’t a distraction from the business but a fundamental part of building its future.

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42 | active voices | nov_dec 2025

ACTIVE VOICES Greg Johnson, CEO Warwick North West: Greg gives his thoughts on the UK’s housing crisis, and explains how he feels fenestration and fabricators are part of the solution

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he statistics around housing in Britain tell a sobering story. We’re building fewer homes than we need, prices remain out of reach for many first-time buyers, and the rental market continues to squeeze household budgets.

Amongst these trends are real human stories, families unable to put down roots, young people living with parents, and communities fractured by housing insecurity.

Being based in Bootle, one of the most deprived areas in the UK, these issues are always on my mind. At Warwick North West, we see ourselves as more than just a manufacturer. I’m determined that we, and other UK fabricators, become a solution to one of Britain’s most pressing social challenges.

The current landscape The past twelve months have presented significant challenges for everyone involved in housing and construction. The government has inherited economic headwinds that have made its ambitious housing targets difficult to deliver.

One statistic that hits me harder than any other is that 165,000 children are currently stuck in temporary accommodation. As a parent myself, I find this deeply troubling.

When looking at a number on a page, it’s all too easy to forget that these are real children without a stable place to call home, often living in conditions that impact their education, health, and prospects.

Despite the desperate need for more housing, businesses across the construction sector are facing challenges. Rising national insurance contributions have increased employment costs. Energy prices, while coming down from their peaks, remain significantly higher than pre-COVID levels. Supply chain issues continue to cause delays and increase costs. Many companies in the fenestration sector have struggled to stay afloat, let alone grow, in this environment.

Amidst these challenges, it’s hard to be positive, but there is some room for optimism. The government has been consistent with its messaging on house building, which gives our industry much-needed clarity. The recent spending review earmarked £39 billion for social and affordable housing. This commitment is substantial and signals a real intention to address the housing crisis.

Pathways to progress Solving Britain’s housing crisis requires a multi-faceted approach. Social and affordable housing is a crucial part of the mix. The government’s commitment to increase funding in this area is welcome and necessary.

But we also need to create pathways for first-time buyers to get their foot on the property ladder. Shared ownership schemes, help-to-buy initiatives, and deposit assistance programs all have roles to play. The aspiration for homeownership remains strong, and providing realistic routes to achieve this is vital.

Interest rates are finally starting to come down, which should help stimulate the housing market. Lower monthly mortgage payments make home ownership more accessible for many families. Combined with the government’s focus on increasing housing stock, this could create the conditions for a significant improvement in the housing situation.

Skills shortages across the construction industry remain a persistent challenge.

The government’s recent announcement of 120,000 new training opportunities, including 30,000 apprenticeships, is a positive step. At Warwick North West, we’ve taken our own initiatives to address this issue, focusing on youth, apprenticeships, and partnering with organisations that create pathways into employment for underrepresented groups.

Sustainability and energy efficiency Environmental considerations are increasingly central to housing policy and practice. New homes need to be built to high

energy efficiency standards, while existing housing stock requires retrofitting to reduce carbon emissions and energy bills.

At Warwick North West, we’re particularly proud of our role in creating more sustainable homes. A big part of this is our manufacturing of Modus, a Eurocell product that is one of the most sustainable window systems on the UK market.

These windows use Neovyn resin, which is manufactured in a way that reduces the carbon footprint by 37% compared to standard options. The profile significantly improves thermal efficiency and allows for triple glazing that can achieve U-values as low as 0.7 W/m²K - well ahead of current building regulations.

The role of fabrication in housing Despite the challenges of the past year, I remain optimistic about the future of housing in Britain. The government’s commitment to building more homes is clear, and the funding is starting to flow. As interest rates stabilise and consumer confidence returns, we should see increased activity across the sector.

At Warwick North West, we’re ready to play our part in this national effort. With our sustainable products, skilled workforce, and commitment to social value, we’re positioned to contribute meaningfully to addressing Britain’s housing crisis.

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44 | news dashboard | nov_dec 2025

Installers record order value and sales rises

I

nstallers recorded a stronger month in October, with data from Business Pilot showing improved performance across multiple indicators despite wider economic pressures. The latest industry barometer, delivered by Senior Analyst Neil Cooper-Smith, suggests that confidence among homeowners remains firm as they push to complete projects before the year ends.

Conversion rates edged up to 40.7% from 39.8% in September, maintaining a steady pipeline of committed buyers. Though not the highest level of 2024, the figures underline consistent lead quality and suggest that sales teams are effectively adjusting to shifting consumer expectations as the winter season begins.

Sales volumes also strengthened, rising from 49.3 in September to 53.5 in October — an 8.5% increase and the highest since July. This upward trend indicates that, while household spending remains cautious, demand for home improvement remains resilient. Energy efficiency and security continue to drive purchasing decisions, contributing to the steady flow of confirmed orders.

Lead volumes, however, saw only a marginal increase from 105.6 to 105.8, extending a summer pattern of stability. Rather than a rise in new enquiries, it appears that growth is being driven by quality and conversion efficiency.

The most striking figure came from aver-

Trade Window Centre invests in new Haffner machinery

T age order value, which climbed from £3,736 to £4,647 — a 25% gain month-on-month.

Analysts suggest this may reflect higher-value installations being finalised before winter or a shift toward premium and bundled purchases.

This performance came amid a backdrop of persistent economic challenges.

Inflation held steady at 3.8% in September for the third consecutive month, marking a full year above the Bank of England’s 2% target. Mortgage rates also rose for the first time since February, adding to the cautious outlook.

Even so, installers continue to adapt effectively, maintaining conversion momentum and improving margins. With the final quarter underway, October’s results provide a firm base for continued stability as the year draws to a close.

Finesse Windows’ Macie Rostill wins achiever award

F

inesse Windows has announceed that Macie Rostill, a valued team member, has won the esteemed Young Achiever of the Year award at the 2025 Birmingham Awards. The recent ceremony, at the Eastside Rooms, brought together leading figures from across Birmingham’s business community to celebrate the city’s most inspiring talent. Macie’s journey with Finesse Windows began as an apprentice, and her rapid progression is a testament to her dedication, professionalism, and passion for the glazing industry.

Her role has expanded from learning and supporting the installation team to now running her own fitting crew - surely one of the few female led fitting teams in our industry.

Macie’s award recognises her outstanding trailblazing contribution to both Finesse Windows and the wider industry sector.

The 10th Birmingham Awards was

a landmark event, attended by over 500 guests and hosted by Sameena Ali-Khan. Alongside Macie’s achievement, the evening celebrated high-profile winners such as Acorns Children’s Hospice and the Aston Villa Foundation.

A particularly poignant moment was the posthumous Lifetime Achievement Award for Ozzy Osbourne, accepted by his daughter Kelly Osbourne.

Macie commented: “I am incredibly honoured to receive this award and grateful for the support of my colleagues at Finesse Windows. This recognition motivates me to continue making a difference in our industry and our community.”

Finesse MD Russell Bridge added: “Macie’s achievement is a source of pride for our whole team. We are committed to supporting the next generation of glazing professionals and believe Macie’s success will inspire others in the sector.”

rade Window Centre has further strengthened its manufacturing capabilities with the purchase of a new SMR-5 Five Head Welder from Haffner. Earlier this year, the trade fabricator purchased an SBA Machining Centre which has allowed them to scale up production to around 700 frames per week. The new SMR-5 will further enhance their capacity as they continue to experience year-on-year growth.

Founded by window fitters Dominic Francis and Ryan Arnold, Trade Window Centre was established in 2022 following a partnership with UK Doors Online. What began as a small local fabricator operating from a 2,500 ft² facility has since evolved into a national manufacturer based in a 50,000 ft² facility with 25,000 ft² dedicated to window and door fabrication. This impressive expansion marks an exceptional growth trajectory in just three years. Dominic said: “We’ve built Trade Window Centre by continually investing in the best machinery and people. The SMR-5 is another big step forward for us and gives us the precision, speed and consistency we need to keep up with demand while maintaining the high standards our customers expect.”

The SMR-5 Five Head Welding Machine is a next-level solution that perfectly demonstrates the power of automation. Using an SMR-5, an operative can weld twice as many frames in the same time compared to a standard quad welder. The advanced machine delivers outstanding accuracy, flexibility and performance, making it a valuable addition to Trade Window Centre’s expanding operation. Dominic added: “Our journey has always been about delivering the highest quality products to our customers. Every investment we make is with that goal in mind. The SBA Machining Centre has already transformed our production capacity and the SMR-5 will take us even further.

We’ve also been incredibly impressed with the recommendation and support from Matt Thomas and the Haffner team.

Their guidance and service have been exceptional.”

Matt Thomas, MD at Haffner, adds: “Trade Window Centre is a fantastic example of a forward-thinking trade fabricator who truly understands the value of investment and automation.

Their progress has been remarkable, and we’re delighted that Haffner machinery continues to play a role in supporting their growth.”

nov_dec 2025 | news dashboard | 45

Strengthening partnership built on shared values

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WD Improvements, a Camberley-based installer serving Berkshire, Hampshire and Surrey, has built a strong partnership with national fabricator Sternfenster, united by a mutual commitment to product quality and customer care. Established eight years ago, CWD Improvements supplies and installs windows, doors and conservatories in PVC-U, aluminium and timber, along with a range of roofline accessories. The company’s team of trained carpenters brings extensive experience in the design, manufacture and fitting of fenestration products, maintaining a consistent focus on craftsmanship and precision. Director Joanne Campbell says the partnership with Sternfenster, which began four years ago, is founded on shared professional values. “Professionalism and service are key priorities for us, and we felt that Sternfenster were a great fit because they strongly reflect our values,” she explains.

“The quality of manufacture is outstanding, the lead times are very good, and the customer care is second to none.”

Among CWD’s preferred products is Sternfenster’s PVC-U flush casement window. “It’s a really well-made product that looks great, with numerous energy efficiency and performance benefits,” Campbell says. “The aesthetics are sleek and similar to aluminium, but at a more competitive price point. The colour choice is excellent too, and the availability of stocked finishes on quick

Thin triple the focus for Edgetech at Vitrum 2025

turnaround makes a real difference.”

Sternfenster’s flush casements offer a u-value of 1.4 W/m²K and a WER rating of ‘A’, combining strong thermal performance with long-term durability. For customers seeking a fully flush finish, the company’s exclusive StyleLine range uses advanced Seamless Quad Welder technology from Graf Synergy to achieve a smooth, polished joint with no visible groove. Supporting its fabricator-installer relationships, Sternfenster’s digital tools – the SF+ customer portal and EasyAdmin+ processing platform – give installers greater control over quoting, production and delivery. “SF+ is a great source of technical information, and it gives us delivery dates within 24 hours,” Campbell adds. “Sternfenster manufacture to a very high standard, and their service is consistently reliable. We couldn’t ask for a better supply partner.”

Showcasing commitment to quality and security

D

P Windows in Cardiff are the latest company to join Secured by Design, having met rigorous police-preferred testing standards with their range of accredited window and doorsets. Established nearly 20 years ago, DP Windows brings over four decades of industry expertise to the design, manufacture, supply and installation of high-quality windows, doors and conservatories across South Wales.

Their client base includes residential customers and commercial properties, and the company are now preparing to expand into the new build market. The Welsh company joined Secured by Design in July, first with their range of Profine casement windows, demonstrating their commitment to manufacturing products that meet high security standards. Only a few months later, they have now strengthened that commitment further with the launch of their newly accredited doorsets which have successfully met the tough PAS24 testing standard.

Certification and compliance are important to the company who alongside their Secured

by Design membership are also Fensa Approved Installers, and hold memberships with Certass and Insured Window Guarantees. Hazel Goss, SBD Development Officer, said, “It is great news that DP Windows have now achieved SBD on their Doorsets having gained PAS 24:2022 Certification. The company now has an extensive range of certified doors and windows, and I’m looking forward to working with them as they continue to develop and grow.”

Kevin Francis of DP Windows said: “As a small manufacturing company based in Cardiff, DP Windows is extremely proud to have achieved PAS24 certification for both our window and door products. This significant accomplishment not only opens up exciting opportunities for securing commercial contracts but also provides our domestic, trade and supply only customers with the peace of mind that our products have successfully passed the most stringent tests to achieve Secured by Design (SBD) accreditation.”

T

hin triple technology was in the spotlight at Vitrum 2025 courtesy of Edgetech, a Quanex company, after a successful visit to the international glass processing trade fair for the Super Spacer® pioneers. The four-day fair, held in Milan, once again proved an ideal platform for Edgetech to showcase its latest product developments and highlight its role in driving efficiency and innovation in IGU production.

This year’s stand theme, ‘Efficiency has many dimensions,’ centred around the versatility and forward-looking capabilities of Edgetech’s Super Spacer® range, with its thin triple glazing technologies attracting widespread interest from fabricators, specifiers and industry professionals from across Europe and beyond.

“Vitrum 2025 has been a real highlight in our calendar,” said Mike Moran, Vice President of Sales at Edgetech/Quanex.

“There was a genuine appetite from visitors to explore smarter, more efficient ways of producing insulating glass, and we were proud to demonstrate how Super Spacer® can support that transformation.”

Thin triple units, or ‘Skinny Triples’, were of particular interest. Visitors were keen to learn how, when combined with Super Spacer® and produced on Forel’s modified high speed line, thin triple units, or ‘Skinny Triples’, can now be manufactured without significant additional investment.

“The fact that Super Spacer® can be applied with such precision to the thin centre pane is a key feature of these ultra-efficient IGUs,” Mike said. “Tolerances of well under a millimetre ensure consistent quality, and with over 65% weight reduction and compatibility with standard 70mm frames, thin triples are a growth market.”

Also showcased was Super Spacer® T-Spacer™ SG, designed for demanding structural glazing and gaining traction among architects in Europe seeking maximum transparency in modern façades.

“We’d like to thank everyone who visited the stand,” Mike added. “The level of engagement, especially around automation, sustainability, and energy efficiency, confirms that our products are aligned with where the market is headed next.”

46 | the big interview | nov_dec 2025

A new era for UK factory automation

S

Stuga’s new chapter is designed to reshape UK fenestration factory automation explains Ed Williams

tuga UK, the Norwich-based machinery specialist best known for its PVC-U automation lines, has been thrust into a larger industrial orbit. Following the summer insolvency of its former parent, German firm Stürtz has been acquired by Italy’s Voilàp Group – headquartered in Italy and operating globally across multiple manufacturing sites through 11 brands, including Emmegi, Elumatec and Someco.

For Stuga and its UK customers, the message from Managing Director Ed Williams is clear: continuity, stability, and a broader innovation pipeline. Williams positions the deal not as a reshuffle of financial backers, but as a structural shift in ownership philosophy.

“Voilàp aren’t a financial investor. They’re a manufacturing and technology company, just like Stürtz and Stuga,” he said. “Their drive is engineering and innovation, not short-term financial gain.”

While well-established globally, Voilàp is a newer name to the UK fenestration audience, bringing decades of experience in robotic systems and digital manufacturing platforms. This isn’t simply another ownership change – it’s integration into a wider global automation ecosystem designed to accelerate innovation and resilience across the sector.

That distinction is particularly significant in a market under pressure. UK fenestration volumes are down 10–12% year-on-year due to lower housebuilding, a slowdown in retrofit work and margin pressure – making automation a necessity rather than a luxury.

Yet amid the disruption, Williams sees opportunity. Since the Voilàp acquisition, a national fabricator has ordered a full Stürtz welding and cleaning line through Stuga, while leading fabricator Polyframe in Lenwade has reaffirmed its confidence with a new ZX machining centre as part of an asset replacement programme. He believes these early investments signal renewed trust and forwardlooking strategy.

Continuing exactly as before For fabricators worried about upheaval, the reassurance is direct. “Everything familiar continues exactly as before,” Williams said. “The same engineers, the same technical support, and the same focus on uptime and after-sales.”

What has changed, he argues, is the depth behind the offer. With access to Voilàp’s capital, manufacturing capacity and shared R&D, Stuga is now equipped to respond faster, carry deeper spares inventories, deliver enhanced training, and build more resilient systems. For UK customers, it means continuity, with more resource behind it.

The strategic implications of the deal extend beyond immediate operations. Voilàp brings industrial robotics, digital factory platforms and systems integration expertise, all layered on top of Stürtz’s existing portfolio of welding, cleaning, logistics and handling systems. Combine that with Stuga’s long-standing PVC-U machining knowledge and local customer base, and a broader offer emerges: from entry-level corner cleaning and welding through to fully automated lines and end-to-end factory solutions.

Williams is cautious not to overstate the immediate rollout. Stuga may represent a broader range of Voilàp systems in the UK; discussions are at an early stage. Still, the direction of travel is clear.

“The possibility exists and we’re very much looking to embrace it if the opportunity arises,” he said.

Despite confidence in the long-term vision, Williams does not shy away from the current headwinds. 2025 is expected to remain challenging, with softened demand and tight margins.

But he sees this as a moment to prepare rather than retreat. “The forward-thinking businesses are using this period to prepare for the next phase of growth,” he said. For those willing to invest in modernisation now, the payoff could come as demand returns.

Expansion of Stuga’s support infrastructure Central to that preparation is the expansion of Stuga’s support infrastructure. The company is investing in additional engineers, strengthening after-sales capacity, and building AI-enabled systems to streamline internal processes. Remote diagnostics and connected service tools are being rolled out to help customers monitor performance, identify issues and optimise productivity – often without picking up the phone. At the recent FIT Show, Stuga demonstrated elements of its ‘future factory’ vision, focused on reducing downtime and increasing data-led decision-making.

For a sector facing both skills shortages and high costs, the emphasis is pragmatic: automation is not just hardware, but software, integration and support. Williams contends that with Voilàp’s backing, Stürtz and Stuga together form a unique proposition. “We are now the only global manufacturer able to deliver everything from entry-level standalone systems right up to fully digitised factory automated solutions,” he said.

Ultimately, service will prove the claim.

But the framework is being built: longterm ownership, stable operations, shared innovation, and a local team focused on helping UK fabricators become stronger, smarter and more productive. “We can plan years ahead with confidence, reinvest in our people, our stock and our technology,” Williams said. “We’re here for the long term.”

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48 | general feature | nov_dec 2025

Diversification is more important than ever

Amelia Gaughan, Head of Marketing at Affordable Window Systems Group, reveals how manufacturing both heritage PVC-U and aluminium systems has protected the business during challenging economic conditions

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hen the National Insurance increase took effect in April, manufacturers across the fenestration industry faced sudden cost pressures. For AWG, with over 300 skilled professionals working from our Lancashire facility and beyond, the additional employment costs were substantial.

Yet several months on, we’ve managed to navigate these pressures whilst maintaining our workforce, our competitive pricing, and our continued investment in both our product ranges.

The reason? We manufacture two distinct heritage systems – Timberlook wood-effect PVC-U and Decorio steel-look aluminium – and this diversification has proven invaluable.

What the market needed Our journey towards diversification began years ago when we recognised growing consumer demand for authentic heritage aesthetics.

In 2016 we saw homeowners wanting the appearance of traditional timber windows without the maintenance headaches or premium costs. That drove us to develop Timberlook in-house, creating our own flush wood-effect window system rather than buying in third-party products.

What started in a small corner of our factory has grown to occupy almost half our facility – a testament to the demand for heritage PVC-U. More recently, we noticed the art-deco and industrial aesthetic captivating homeowners, particularly the slim sightlines and contemporary appeal of steel-look systems. The problem was that genuine steel windows come with significant drawbacks – poor thermal performance, rust concerns, and eye-watering price tags. We saw an opportunity to offer the aesthetic without the complications, and Decorio was born.

This wasn’t diversification for its own sake. It was strategic response to genuine market demand across different segments of the heritage window and door sector.

Real benefits for trade installers From an installer’s perspective, this diversification offers practical advantages beyond just having different options to present to customers. When you partner with a manufacturer that produces

multiple heritage systems, you can serve a broader customer base whilst protecting your own business from market fluctuations.

Our commitment to diversification extends beyond just manufacturing different products. We’ve invested in supporting installers across both ranges with practical tools to help our installer partners succeed.

Our free lead generation programme, which proved successful with Timberlook, is now available to Decorio installers. We pass homeowner enquiries directly to approved trade partners, helping you win local business without the marketing spend. Both ranges benefit from our dedicated delivery fleet covering the entire UK, ensuring reliable delivery regardless of which system you’re installing.

We’re also adding Decorio to the Tommy Trinder platform in the new year, allowing installers to quote and order both PVC-U and aluminium systems from the same interface. This will simplify your operations whilst giving you tools to present professional, accurate quotes to customers quickly.

Feels particularly challenging The fenestration sector has always experienced cycles, but the combination of economic pressures we’re all facing feels particularly challenging. What our experience demonstrates is that manufacturers and installers built around a single product type or material are inherently more vulnerable when conditions change for the worse.

For AWG, diversification has meant weathering the NI increase, maintaining competitive trade pricing, and continuing to invest in both our Timberlook and Decorio ranges.

We’re not immune to economic pressures – no business is – but we’ve been able to manage them more effectively due because we’re not dependent on a single material or market segment.

The manufacturers and installers who’ll emerge strongest from this period are those ready to adapt.

E: sales@timberlook.com www.timberlook.com E: sales@decorio-doors.com www.decorio-doors.com

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50 | general feature | nov_dec 2025

Five steps UK glazing firms can take now

I

UK glazing faces tighter margins and slower buyers. Insight Data’s MD Andrew Scott reveals the trends and five ways installers can adapt

f there’s one thing I’ve learned about the glazing industry, it’s that we don’t scare easily. We’ve survived recessions, supply crises and more ‘next big things’ than I care to remember.

Yet the mood across our sector today feels different. Margins are being squeezed from both sides, homeowners are cautious and competition is fierce. Which is why my speech to this year’s Glazing Summit focused on what the data really tells us about where the market is heading, and what companies can do to stay resilient.

Insight Data’s team makes around 20,000 calls a month to update our Salestracker database. Behind those numbers sit more than 50,000 companies and 80,000 contacts, covering everything from fabricators and installers to merchants and housebuilders. This gives us a real-time view of who’s growing, who’s struggling, and where the opportunities lie. It also helps spot patterns that aren’t obvious from raw numbers alone, from staff movement to changes in product focus and trading behaviour.

So let’s look at some trends. The shift from PVC to aluminium has been underway for a while, but the pace has surprised even us. Twenty years ago, the UK had roughly 4,000 PVC fabricators.

Today, there are about 1,132. Aluminium, on the other hand, keeps gaining ground as consumers look for premium, longerlasting products. Across the industry, there are 13,479 active glazing firms, most of them small operations installing fewer than 50 frames a week. Interestingly, about 3,200 still run showrooms, showing that local presence and visibility still matter. People want to see, touch and talk before they buy.

Lead volumes are down Our survey of 2,000 installers revealed other telling patterns.

Thirty six per cent responded that lead volumes are down, representing a 16 per cent swing year on year, yet conversion rates have held steady. That means demand hasn’t disappeared – it’s just slower. A third of installers say customers are taking longer to make decisions, while nearly the same number report tighter margins. Overall, 59 per cent of companies say trading feels harder than last year. It’s not doom and gloom (although it may sound it!) but it does show that the post-COVID boom has faded.

Homeowners are still buying, but they’re more selective and value-conscious.

During the pandemic, Google Ads became the go-to sales tool. It was easy to launch and looked like quick progress. But when the whole industry jumped on it, costs doubled. The sector now spends £100 million a year on paid search, and for many, the returns are shrinking. Digital marketing has its place, but it shouldn’t replace real brand building; what I’d term ‘the art of marketing’. If you’re only ever buying clicks, you’re not building trust or reputation – you’re renting them. And in a contracting market, that’s a risky place to be.

After analysing the data, I believe there are five areas that will define resilience and growth over the next few years: (1). Reinvest in real marketing We’ve become too dependent on lead generators and Google.

The businesses that thrive are the ones that invest in their own brand and tell a story. Suppliers should help installers learn how to market themselves, not just feed them short-term leads.

(2). Diversify or get left behind Diversification provides opportunities; installers can expand

into renewables, energy-efficient upgrades or commercial work.

Suppliers can reach new markets by adapting existing expertise.

Diversification spreads risk and opens up fresh revenue.

(3). Make the most of your skills Many installers already have the skills to take on renewable projects or home energy systems. Those who adapt early will build stronger, broader businesses without massive extra investment.

(4). Think mergers and acquisitions We’re seeing more consolidation across the sector, and it’s not just the big players. Fabricators are buying complementary firms, installers are joining forces, and it’s helping them scale and stabilise. M&A, done wisely, builds strength in numbers.

(5). Back the installers Installers are the heartbeat of our industry, but they often lack the time or budget to market effectively. Platforms like our own TradePal are helping smaller firms run automated, intelligent campaigns that level the playing field. A stronger installer network benefits everyone.

Today we’re in a more cautious, competitive market. However, for companies that plan properly, use data intelligently and focus on marketing that builds real connections, there is opportunity.

The glazing sector has never been short of resilience, but what it needs now is creativity and a willingness to adapt. The firms that apply that same practicality to strategy will come out stronger.

With insight, focus and a bit of old-fashioned grit, the best days for British glazing are still ahead. www.insightdata.co.uk

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52 | aluminium feature | nov_dec 2025

As aluminium windows and doors grow in popularity, Lee Darcy of Heritage Trade Frames highlights the key opportunities

The aluminium boom installers can’t ignore F or some time, domestic aluminium windows and doors has been the quiet success story of the fenestration industry. But with more installers now offering the products and demand continuing to rise, the outlook is brighter than ever. From recent reports, the market is forecast to grow by almost seven percent every year until at least 2030 a pace few other materials can match.

That momentum is reflected on the ground too. Since 2023, the number of aluminium installers in the UK has increased sharply, driven in part by PVC-U fitters who are diversifying to stay competitive. This shift makes perfect sense.

Whilst aluminium accounts for just 17% percent of all installations, it represents 36% of the market by value. For installers facing the pressure of tightening PVC-U margins, aluminium offers a route to higher profitability and a more design-led product portfolio.

Making the right choices Whilst the opportunity is clear, success depends on making the right choices and that starts with the aluminium products you install.

At Heritage Trade Frames, we manufacture the Stellar Aluminium System, which our customers tell us is one of the easiest and most versatile on the market. It’s designed to help you grow in residential and

new build sectors, so it has broad appeal.

Feedback tells us that us that homeowners are drawn to Stellar for its slim, flush frames and clean, contemporary lines, while installers appreciate that it’s Part L compliant as standard, ensuring effortless compliance. Just as importantly, Stellar’s pre-gasketed knock in beads make it as straightforward to install as PVC-U products.

That makes it ideal for fitters moving into aluminium for the first time, and equally appealing to experienced aluminium installers who want to save time and increase efficiency on site.

Of course, your choice of fabrication partner is just as important as the products

you select.

Aluminium has been one of our biggest growth areas for three consecutive years, driven by our focus on consistency, quality and reliability. Established in 1989, Heritage Trade Frames has grown to become one of the North West’s largest and most trusted trade fabricators. Our long-term stability is built on continuous investment in products, people and technology.

By investing in training, we’ve built a team with exceptional expertise and impressive retention levels. That depth of experience underpins the high level of service our customers rely on and ensures continuity from a team that understands their businesses.

Investment in modern machinery means we can maintain the pace of innovation and deliver outstanding quality on every order. And through ongoing technology development, we make it easy for customers to work with us, from online quoting and ordering to instant access to technical information whenever it’s needed.

Our experience with Stellar is another major strength. We were among the first fabricators to add the system to our range back in 2019, and today we’re one of its largest fabricators.

A flush aesthetic inside and out We offer the full Stellar suite, including the Fully Flush Window and Door, both featuring a flush aesthetic inside and out for a streamlined aesthetic. The Slimline Bifolding Door, with meeting stiles just 117mm wide, is a customer favourite for maximising light into projects. The Lift & Slide Patio Door can be specified with sashes up to three metres wide, creating the dramatic glazed-wall effect that’s in such high demand. And the newest addition, the Inline Sliding Door, combines Stellar’s signature slim sashes with a 35mm interlock to offer a stylish everyday alternative.

In a market where aluminium continues to gain momentum, the opportunities are undeniable. But to make the most of them, you need a fabrication partner who understand the material, the market and the challenges installers face. With a proven track record, technical expertise and a commitment to making life easier for our customers, Heritage Trade Frames is ready to help you unlock aluminium’s full potential www.heritagetradeframes.co.uk

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54 | aluminium feature | nov_dec 2025

Jon Foulds reveals a smarter approach to judging aluminium systems suppliers and shows how Stellar sets higher standards

Separating strength from similarity A luminium is no longer a specialist option, it’s the standard for modern windows and doors across the industry. With more fabricators and installers entering the market, competition has never been higher. So how do you separate strength from similarity?

Jon Foulds, Key Account Manager at Stellar Aluminium Systems, offers a new way to assess the quality of your aluminium systems supplier and explains how Stellar continues to raise the bar.

The rise of aluminium windows and doors in the domestic sector has been one of the industry’s standout success stories in recent years. With their modern aesthetics, slim sightlines and sustainable appeal, it’s no surprise that so many fabricators and installers have diversified into aluminium.

But with competition growing fast, choosing the right aluminium system partner has never been more crucial if you want to secure your share of that opportunity.

Performance, precision, and productivity At Stellar Aluminium, we’re helping customers take full advantage of those opportunities. From our multi-awardwinning product design to our service, every part of the Stellar experience is designed to perform better and help make your business stronger.

Let’s start with lead times. More than 93% of our orders are delivered within five days, a turnaround that rivals the service of many PVC-U systems. That’s because we keep stock of the core colours that dominate demand – Grey, White, Black, Grey on White and Black on White – so we can respond quickly. And for any other colour, including textured finishes, we offer some of the industry’s most competitive lead times thanks to our Qualicoat accredited in-house powder coating facility.

Fabrication is another way Stellar helps

you work smarter. With pre-gasketed frames, sashes and beads, we cut down on factory labour and speed up production, allowing you to complete orders more quickly and keep lead times competitive.

The advantages continue on site. Every product in the Stellar range uses knock-in glazing beads, making installation quicker and easier for installers, up to an hour faster on a typical three-pane bifold door. It’s not just about speed, either; this approach ensures a cleaner, more precise finish without overstretched gaskets.

When it comes to performance Stellar’s thermal efficiency speaks for itself, achieving a U-value of 1.4 W/m2K as standard. There’s no need for additional foam inserts or expensive glass upgrades to meet Part L requirements. It’s built in. As a responsible systems house, we’re held to rigorous testing and verification standards, so you can trust that our claims stand up to scrutiny.

Every Stellar product is fully compliant with PAS 24:2022 without the need to specify a special variant, simplifying your order process. Combine that with Yale hardware, backed by a lifetime guarantee on most products, and you have peace of mind built into every frame.

Quality and finish are equally important.

We use a minimum 60-micron marinegrade paint, applied to QUALICOAT standards, for a consistently high-quality, durable surface. Because we powder coat before rolling, unlike many systems that reverse the process, you get a cleaner,

sharper finish without overspray on the polyamide.

Design, innovation, and market growth When it comes to design, Stellar’s aesthetics provide a reliable selling point, especially when it comes to the sightlines.

The Flush Casement Window has a frameto-sash measurement of just 61.5mm.

The Inline Sliding Door features a 35mm interlock. And the Slimline Bifold Door, with its 117mm meeting stiles and integrated cill, saves 35mm of height compared with a traditional bifold cill. Thoughtful details, like mitred outer frames on our bifolds, further enhance the premium aesthetic.

Since launch, Stellar has been positioned as the future of aluminium windows and doors and that commitment hasn’t wavered.

Continuous investment ensures the system keeps evolving with market needs. This year alone, the range expanded with the new Casement and Heritage Sashes and there are more new products being launched in early 2026 too.

Getting started with Stellar is refreshingly straightforward. We don’t charge for tooling, keeping setup costs low. Software integration is simple too, with ready-made materials lists for Business Micros, First Degree Systems and LogiKal. Quite simply, wherever you look with Stellar, it provides a reliably impressive answer to capturing market share and building a better business. https://stellaraluminium.co.uk/

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56 | aluminium feature | nov_dec 2025

Technology is transforming home energy use, helping the UK move toward net zero while cutting costs and improving comfort

Technology driving the journey to net zero W ith UK homes responsible for around 20 per cent of the nation’s carbon emissions, reducing energy use remains one of the biggest challenges in achieving net zero by 2050. John McComb, Technical Director at Reynaers Aluminium UK, explores how innovation in building design and digital technology is driving real progress. From advanced glazing systems that minimise heat loss to smart digital tools that track product performance and enable sustainable manufacturing, technology is helping to make homes more energy efficient, comfortable and affordable — all while reducing their environmental impact.

The UK government estimates there are 61 million tonnes of C02 emitted (61MtCO2e) from homes in England annually. Around 18 per cent of heat loss occurs through windows, which is driving energy demand and increasing fuel burn through elevated energy usage.

By utilising technology effectively, the fenestration industry can address the emissions lost through windows and doors, lower the energy demand in the home and deliver savings for building occupants and homeowners. This in turn will then drive down national carbon emissions and make meaningful steps towards the UK becoming net zero by 2050.

The emissions challenge Improving energy efficiency in homes is crucial to reducing carbon emissions. The government has declared all homes should be built with high performance and low carbon heating systems by 2025 - making them net-zero-ready in line with regulatory policies including the Future Homes Standard.

For existing homes, retrofitting causes more of a challenge due to the need to install new insulation and low carbon heating systems and phase out existing heating systems reliant on fossil-fuels.

While regulatory reform has driven industry standards for thermal efficiency – and seen a huge shift in U-values, the industry has also led the way in looking at what else is achievable to further improve standards, including embracing passive house standards.

In MasterLine 8 and MasterLine 10, Reynaers has created systems to support lower emissions into the future – and meet the highest standards of sustainability-led building design. These systems have low

U-values which reflect a lower thermal transmittance and higher heat resistance, therefore offering excellent insulation up to Passive House Standards.

While there is still some way to go in creating energy efficient buildings, great strides have been made in the development of windows and doors to increase energy efficiency and reduce emissions.

Digital solutions To improve the energy efficiency and ecological footprint of homes it is vital we increase our emphasis on digital solutions, which are already playing a role in the reduction of operational carbon.

Reynaers DigiTrace allows building owners, architects, and contractors to share and access in-depth system, technical, and performance data for specific products.

The software, added during manufacturing and accessible via QR code, supports the entire process from production to end of life recycling. Product details and technical information can then be exported from ReynaPro, with additional certification,

documentation, and crucial sustainability information such as Environment Product Declarations (EPDs) added by stakeholders throughout the product’s lifetime and ensuring a ‘golden thread’ of information.

At Reynaers we have a range of smart components that enable owners to not only reduce their emissions, but to help reduce energy costs thanks to the prevention of indoor overheating by passive cooling.

Motorisation and automatic natural ventilations systems use IOT sensors and real-time data to optimise energy use and reduce the building’s carbon footprint whilst also improving air quality and comfort for building occupants.

With sustainability a key focus for the construction industry, the use of digital solutions and integrated technology allows Reynaers to constantly improve systems, simplify installation and ordering, and support sustainability by using technology to cut the carbon footprint of products and the buildings they are used in.

While embodied carbon is often central to industry discussions on sustainability, Reynaers argues for a broader, more holistic approach to support long-term decarbonisation. This includes prioritising energy efficiency, climate resilience, durability, affordability, recyclability, circularity, eco-design, and regulatory compliance from the design stage.

At Reynaers, we are committed to the testing and certification of our products and we are keen to provide customers with the assurance that our complete suite of products and digital solutions combines both a high-end finish and sustainable performance that maximises energy conservation in buildings.

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58 | aluminium feature | nov_dec 2025

As sustainability targets rise, Luke Osborne champions clarity for manufacturers, fabricators, and installers alike

The importance of transparency W ith sustainability targets rising across the fenestration sector, Luke Osborne, Senior Architectural Systems’ UK sustainability lead, discusses how product manufacturers, and specifically the technical documents they provide, can give fabricators and installers the clarity they need to stay ahead in a competitive market.

When it comes to making claims about the performance of a product, Environmental Product Declarations, or EPDs, are a vital part of cutting through the noise and proving how ‘environmentallyfriendly’ a product really is. For installers and fabricators, understanding what an EPD is, and what makes one truly useful, is key to being able to have more informed discussions with main contractors and specifiers. As regulations and sustainability targets tighten and carbon reporting becomes more project-specific, this ability to interpret and apply environmental data is no longer just a technical concern but can also be a commercial advantage.

What is an EPD? Put simply, an EPD is a third-party verified document that outlines the environmental impact of a product across its entire life cycle. This includes everything from raw material extraction and manufacturing to transportation, installation and end-of-life disposal. It doesn’t make value judgments about whether a product is sustainable, but it does provide the facts needed to make meaningful comparisons and informed decisions.

Not all EPDS are equal We have recently published a new EPD for our SF52 mullion drained aluminium curtain wall system, and by doing so we hope to have set a new benchmark for transparency in the fenestration industry. Developed in accordance with EN 15804+A2 and independently verified to ISO 14025:2011, our SF52 EPD includes data on global warming potential, energy consumption and water usage but crucially, it covers the full system—not just the aluminium billet. That means thermal breaks, gaskets, fixings, fabrication and delivery to site are all accounted for, along with the energy-intensive extrusion process.

This level of detail is often missing from comparable EPDs, which typically report carbon figures for 1kg of aluminium and exclude key stages of the product’s journey.

By contrast, we have created an EPD that offers project-relevant data which actually reflects the reality of what installers and fabricators are working with on site.

The devil is in the detail Curtain walling is inherently bespoke, with individual project requirements introducing design changes which makes like-for-like comparisons of different systems very difficult. That’s why we have aligned our EPD with the latest BS EN 18001:2024+A2 Product Category Rules for curtain walling, using the recommended reference sizes for the system. Importantly, this means that glazing is left out, as it is not normally supplied by system houses. If glazing is included, it can distort results when divided down to 1m? declared unit. The heavy weight of glass, combined with its relatively low carbon per kg, makes the overall figures for the aluminium system look lower than they really are after conversion.

That’s why for complete accuracy, glazing should always be reported

separately through its own EPD. By taking this approach, we believe our SF52 EPD gives a true and transparent figure per m2 of aluminium system. In addition, multiple system sizes have been verified and scaling tables developed to ensure precise data is available across the full SF52 range, and we are proud that we are currently the only UK system house to take this comprehensive approach.

Why it matters to you Reliable environmental data has become a vital part of the construction process.

Whether you’re quoting for a BREEAMcertified build or advising on Passivhaus compliance, having access to clear, projectspecific data helps you build trust with main contractors, support sustainable specification, and stand out in competitive tenders. Our SF52 curtain wall system is one of our most popular product solutions so it made sense to us to lead with this EPD but we are in the progress of developing further EPDs for our aluminium system portfolio, including our patented PURe® range of windows and doors. It’s all part of our commitment to raising standards and helping to drive continuous improvement in environmental performance across the aluminium fenestration industry.

Request a copy from UK sustainability lead by emailing Luke Osborne at: lukeo@ sasmail.co.uk

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60 | aluminium feature | nov_dec 2025

Adrian Gale of Carl F Groupco highlights how the company supports aluminium fabricators with top-quality, versatile hardware solutions

Strength and versatility in aluminium hardware O nce mainly used in commercial projects, aluminium windows and doors are now firmly established in the residential sector, prized for their strength, design flexibility, and longterm performance.

Aluminium continues to be one of the industry’s most dynamic growth areas.

Its combination of product strength, sustainability and design flexibility makes it the ideal material for projects ranging from high-end residential builds to largescale commercial installations. At Carl F Groupco, we have supported aluminium fabricators for many years, and it remains a sector where we are continuing to expand our focus and presence.

As longstanding members of the Council for Aluminium in Building (CAB), we are committed to promoting best practice and innovation across the aluminium window and door sector. CAB plays an important role in encouraging collaboration and technical excellence, values that align closely with our own. Through this partnership, we stay connected to the evolving needs of aluminium fabricators and ensure that our product range continues to deliver the performance, durability and quality they expect.

We supply premium quality window and door hardware from 57 leading brands including Roto, Siegenia, FUHR, Maco and Yale. Our independent status means we can objectively recommend the best technical solutions without commercial bias.

Our commercial aluminium hardware ranges are both comprehensive and proven. We have partnered with Roto for many years and are one of the UK’s largest

stockists of their products. Our range includes Roto Aluminium Tilt and Turn hardware, designed for sash weights of up to 150 kg, offering outstanding durability and performance for aluminium windows.

A wide selection of components and accessories allows fabricators to create bespoke aluminium window solutions to suit project-specific requirements, including enhanced security options.

Roto’s high-performance parallel stainless-steel stays for outward opening aluminium windows are capable of supporting sash weights of up to 200 kg.

Manufactured from austenitic stainless steel, these stays are ideal for environments where corrosion resistance is critical, such as coastal locations or heavily industrialised areas, ensuring long-term reliability even in the most demanding conditions.

With commercial contractors increasingly seeking aluminium solutions that comply with fire safety regulations, enhance overall building safety and reduce

evacuation times, our range of emergency exit hardware is designed to meets these needs. This includes advanced solutions from trusted brands such as FUHR. The FUHR 870 and 871 Type 8 emergency door exit multipoint locks meet both EN 179 and BS EN 1125 standards, allowing emergency exit from the inside while providing secure key-operated access from the outside.

The CISA FAST touch panic bar is another solution for installations requiring a fast opening feature, particularly relevant to Scottish Building Regulations. The bar is fully compliant with BS EN 1125 when used in conjunction with the FUHR panic exit lock.

Another developing area is what we often refer to as ‘lifestyle products’, hardware that supports wider apertures, light-filled living spaces and seamless transitions between indoors and out. Our Maco Lift and Slide hardware remains a popular choice in this space, offering smooth operation, exceptional performance and refined aesthetics for large-format aluminium doors.

Alongside these products, we also offer an extensive range of aluminium window and door handle options, giving fabricators the flexibility to achieve the exact look, feel and functionality their projects demand.

As a proactive hardware supply partner, we are continuing to expand our aluminium hardware portfolio with an upcoming next-generation solution that will set a new benchmark for functionality and design excellence. The soon to be launched range is ideally suited to the premium end of the aluminium domestic market.

Whilst our aluminium hardware range is extensive, what sets Carl F Groupco apart is the service behind it. We provide dedicated technical advice, specification support and product testing guidance to ensure every product works seamlessly for our customers.

Our regional sales and technical teams are always available to assist with projectspecific requirements.

As the aluminium sector continues to evolve, it’s vital that hardware suppliers keep pace with the innovation and precision this market demands. Thanks to our partnerships with leading hardware manufacturers and the strength of our inhouse expertise, Carl F Groupco is perfectly positioned to help aluminium fabricators achieve outstanding results. www.carlfgroupco.co.uk

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62 | aluminium feature | nov_dec 2025

Ross Hartshorn, Sheerline’s Technical Production Director, explains how 2025 has been an exceptional year for Sheerline

An exceptional year for Sheerline I t’s that time of year where we’re looking back while also looking ahead. For us at Sheerline, this year has been notable for many reasons, and not just because of the context in which we’re all operating.

Every year we’re building on the previous year’s success, we’re innovating, and we’re continually improving.

Here are five highlights:

King’s Award for Innovation 2025 Overall, it’s been a fantastic awardwinning year for us. Arguably, it’s the first time we’ve been recognised so widely and so consistently. Winning a King’s Award for Innovation 2025 has been particularly rewarding.

Not just because it’s such a prestigious accolade, but because Garnalex won the award for several aspects of the Sheerline system. This highlights the impact we’ve had and continue to have and the gamechanging nature of our innovations.

Our patented construction method was recognised for reducing waste while locking in quality, and our proven Thermlock® technology was recognised for improved thermal performance (and easy Part L compliance) when compared to legacy polyamide solutions.

FIT Show 2025 Exhibiting at FIT Show was a highlight for a couple of different reasons. Partly because it was a launch pad for Sheerline Bespoke (which I’ll discuss next), but also because it was an opportunity to showcase the latest S Series product for the roofing market.

Being able to welcome people onto the stand and into a glazed extension featuring the S3 Architectural Glazed Roof was fantastic! It showed what can be achieved using our products and how they seamlessly integrate because they’re perfectly matched.

A standout feature of the S3 is the fact it is a fully aluminium product including the guttering system. There’s no warping or fading over time as traditionally happens with PVCu and there are two styles to choose from: a contemporary square design or the more ornate sculpted Ogee.

Sheerline Bespoke In many ways, FIT Show was the ideal platform to launch Sheerline Bespoke because it enabled us to meet potential customers while also reintroducing Chris Baron and Chris Cooke to the industry in their new roles.

We knew Chris and Chris from their time at Prefix and had a great working relationship with them, so when they left Prefix it made sense to bring them in-house.

It’s enabled our customers to offer a wider range of products and services, but without any extra investment to them.

For instance, our customers can now offer arched frames and roof-related products in kit form, enabling them to streamline their manufacturing operations while increasing their profit margin, which was a key reason for setting up Sheerline Bespoke.

Growth The topic of growth covers different aspects. There’s our growth, which includes signing new fabricators and launching products that enable our customers to stand out in a competitive marketplace.

Then there are our customers. It’s been a real privilege to support our fabricator partners on their growth journeys over the past 12 months – particularly those who have been with us since the very beginning.

Our partners achieve growth with us because they can rely on us. With 5-day lead times on standard colours, an OTIF

consistently above 99%, and someone to speak to whenever they need to, we support our customers properly, which makes a real difference to them and their customers.

New products & collaborations It wouldn’t be a highlight piece without looking back at the products we’ve released this year. We released an SBD upgrade for the Classic Heritage Door as well as new additions including our versatile structural coupler and the Fast Connect Hybrid Bead for the Prestige range.

A collaboration with Whiteline Manufacturing resulted in them launching an exclusive ‘Define’ chamfered sash to give their customers more choice. Another exclusive saw Sheerline become the first aluminium system to be used with Ingenious Locks & Hardware’s InvisiHinge.

We launched the S3 Architectural Glazed Roof and in typical Sheerline fashion, we’ve developed a product that’s stylish yet practical, paving the way for glazed extensions made entirely of Sheerline products.

Email info@sheerline.com to find out more about becoming a Sheerline fabricator for 2026!

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64 | aluminium feature | nov_dec 2025

Dekko Window sets the standard with two premium systems offering installers flexibility, style, and performance, explains Steve Collett

Two systems, one powerful advantage

W

ith demand for premium aluminium continuing to rise across the fenestration market, Dekko is once again setting the benchmark, this time by offering not one, but two industry-leading aluminium systems: Reynaers and our newly introduced Alunet range.

Installers are under pressure to deliver products that meet very specific design briefs, performance requirements and homeowner expectations – and all for the right budget. By offering both Reynaers and Alunet, Dekko gives our trade customers the flexibility to specify the right system for any type of project, from contemporary extensions with minimalist sliding doors to high-performance bi-folds for luxury new builds.”

The latest additions to Dekko’s portfolio include the Aluna Bi-fold and Aluna Sliding Patio Door from Alunet Systems.

These sleek, energy-efficient products are engineered with installer convenience in mind – offering features like a clip-in bead system, toe and heel device for rapid fitting, and ultra-slim sightlines for standout aesthetics. The Aluna patio door is available

with a 25mm or 50mm slim interlock and a smooth lift-and-slide operation that brings effortless functionality to modern spaces.

These products sit perfectly alongside our trusted Reynaers systems. We’ve worked with Reynaers for a decade now, manufacturing popular solutions like the CF68 and CF77 bi-folds and CP130 sliding doors at our 25,000 sq. ft. facility in Lancashire. Now, with the addition of Alunet, we’re expanding choice without compromising on quality.

From the slimline Reynaers SL68 casement window to the full Aluna+ suite, including windows, entrance doors, and steel-look internal screens, our aluminium offering now covers every corner of the market. And with demand surging for largespan doors, open-plan living and light-filled interiors, both the Reynaers and Aluna systems deliver on what the market wants.

By providing a high-margin, premium product range that’s easy to sell, simple to install, and backed by Dekko’s reputation for dependable supply and support, our customers are ideally placed to capitalise.

With fast lead times, expert technical advice, and nationwide coverage from depots in Lancashire, Ashton and Swindon, Dekko continues to equip its trade partners with everything they need to succeed in aluminium. www.dekkowindows.com

Experience Exceptional Service

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Our team of experts are on hand to advise, source and deliver the hardware you need, when you need it.

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66 | aluminium feature | nov_dec 2025

At Aluprof UK, MD Wojciech Brożyna champions innovative glazing solutions with respect for architectural tradition

Innovation meets architectural tradition H eritage aluminium system windows are an excellent alternative to traditional steel windows, offering the same slim sightlines and authentic period aesthetics with improved performance and versatility.

Many heritage and conservation projects demand windows that retain the original character of a building, particularly in listed properties. Aluminium systems are engineered to replicate the fine detailing of steel, ensuring that architectural integrity is preserved while meeting modern performance requirements.

Superior thermal efficiency Compared with steel, aluminium, heritage systems provide superior thermal efficiency and can easily achieve modern energy performance standards. Steel, whilst elegant, is a highly conductive material that often requires additional thermal breaks and can be prone to condensation. Aluminium systems, by contrast, are manufactured with advanced thermal breaks and glazing options, significantly reducing heat loss and improving comfort levels for occupants.

This makes them particularly appealing for both renovation and new-build projects where sustainability and efficiency are key considerations.

Durability and maintenance are also strong advantages of aluminium over steel. Aluminium is naturally resistant to corrosion and does not require the same level of upkeep as steel, which often needs protective coatings or regular repainting to prevent rust. Heritage aluminium windows are powder coated for long-lasting finishes, offering decades of low-maintenance performance. Combined with their lighter weight, ease of installation, and broad range of colour and finish options, heritage aluminium systems give architects, builders, and homeowners a more practical yet equally stylish solution compared to traditional steel windows.

Traditional look, modern performance Heritage aluminium windows offer slim profiles that allow for much more glazing area, preserving the visual lightness typical of historic or heritage façades yet the frames are deep enough to incorporate thermal breaks, quality seals, and insulated glazing.

This combination means you can have the look of traditional windows without sacrificing the comfort, energy efficiency or weather performance expected today.

Sustainability and security benefits Beyond looks and efficiency, aluminium windows are highly durable, low maintenance, and more sustainable than many alternatives. Aluminium doesn’t warp, rot or rust the way steel or timber can, even in challenging conditions, which means fewer repairs, less painting and less longterm cost. They also offer strong security options, with robust locking mechanisms and build quality. Aluminium is valuable and also highly recyclable, especially in a closed-loop scheme so, by using aluminium fenestration systems help contribute toward greener building practice.

The Aluprof MB-SLIMLINE system Aluprof’s heritage MB-SLIMLINE system is a high-performance aluminium window and door solution designed to combine a minimal frame aesthetic with excellent technical parameters. It offers impressive thermal insulation with U-values as low as 0.8 W/m2K, ensuring energy efficiency in line with modern building standards, while also providing strong acoustic insulation and durable weather resistance. Despite its ultra-slim profiles that maximise glazed areas for natural light, the system maintains high structural integrity, achieving Class 4 air tightness, Class E1500 water tightness,

and Class C5 wind load resistance. This makes MB-SLIMLINE suitable for both residential and commercial applications where contemporary design must meet strict performance requirements.

In the UK, one high-profile project is the conversion of Bodmin Jail into a boutique hotel. This project used Aluprof’s MB-Slimline window system for the cellwindows. The building is Grade II listed, and the Aluprof system was chosen because it retains the thin sightlines characteristic of old steel windows, matching the aesthetic, whilst bringing in modern performance.

The system allowed the developers to preserve the original look (such as retaining many of the existing features like stone walls, cell-bars etc.) but deliver better insulation and compliance with current building standards.

Another project is The Big Peg, in the Jewellery Quarter, Birmingham. In its external refurbishment, the existing windows were replaced with Aluprof MBSLIMLINE windows, giving the façades slim, crisp white frames that enhance the architectural character whilst improving energy efficiency and appearance. This is a good example of how slimline aluminium systems can be used in historic urban settings to both upgrade performance and respect heritage streetscapes.

Neptune Mill in Manchester, a former textile mill, has been transformed by Capital & Centric, a developer known for repurposing heritage buildings into vibrant communities. Utilising Aluprof’s MBSLIMLINE the redevelopment preserves the mill’s industrial character while introducing contemporary design, high-quality living spaces and communal areas that foster a strong sense of community. Capital & Centric’s approach focuses on creative regeneration, sustainability, and social impact, making Neptune Mill a standout example of how the city’s historic fabric can be reimagined for modern urban living.

Aluprof UK have been supporting specifiers in the UK and Ireland for over fifteen years with advanced systems that include, high performance windows doors and facade systems. Many UK and Ireland based fabricators and installers supply these systems and are on hand to offer surveys and cost analysis as to what improvements can be made with likely paybacks.

Tel: 0161 941 4005 www. aluprofliving.com

aluPilot The efficient fitting system for aluminium windows Click. Click. Done.

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Flexible handling No need to punch out the sash groove Ready-to-go solution No punching and cutting of drive rods required

Window Component of 2025 winkhaus.co.uk/aluPilot

68 | aluminium feature | nov_dec 2025

As demand in the aluminium glazing sector grows, Glazpart benefits from its carefully focused strategy for aluminium fabricators

A focused aluminium product strategy O

dependant on the colour of the patented closure plates with their innovative vertical closure plates.

The external section has a new louvered design, to give the minimum amount of protrusion from the face of the profile. The louvred flyscreen sits beneath the reveal giving additional protection from the elements.

Moulded from high quality virgin ASA, Bi-Fold Vents are highly temperature and colour stable when compared to UPVC. Initially available in White, Black and Anthracite Grey in standard sets, bespoke and matching colours will also be manufactured.

Glazpart’s consistent investment in state-of-the-art machinery and tooling provides a vast spectrum of colours and finishes and enables the company to offer a wide spectrum of colours.

Glazpart is an approved colour paint sprayer and offers all standard RAL (European Colour Systems) and BS (British Standards) colours on an appropriate base colour vent with a gloss / sheen level to the powder coating. The company also has a specialist colour matching service that can match non-standard colours and supplied colour samples. With all this in the locker, Glazpart is in pole position to supply vents in practically any colour or decorative

Glazpart’s consistent “investment in state-of-theart machinery and tooling provides a vast spectrum of colours and finishes and enables the company to offer a wide spectrum of colours.

“

ver the last few years, the Glazpart team has continuously analysed the aluminium sector and listened to customers to identify trends and market gaps. The research has been vital to their continued success in manufacturing and supplying components to the aluminium glazing sector. Aligned to their research, Glazpart also works in close technical collaboration with trade bodies such as Council for Aluminium in Building (CAB), where Glazpart is a member company.

With the increasing popularity of aluminium windows and doors, many PVC-U fabricators have adjusted their operations and now offer aluminium options for property owners looking for glazing products that are made from lightweight but durable material, whilst offering high energy efficiency and a vast range of colours and finishes.

In keeping with the growing consumer trends, earlier this year, Glazpart introduced a new bi-fold door trickle vent, simply called the “Bi-Fold Vent”. Manufactured specifically for aluminium bi-fold doors this shallow height (slim) vent is designed to work within the low hinge stack heights when the doors in a bi-fold system are in the open position – it has unique low-profile louvred canopy design combined with a low profile vent to allow both the internal vent and louvered grille clip to easily sit between the open concertinaed door leaves.

The vent is designed for compliance to the building regulations with the independently tested equivalent area, it sits in a 16mm rout and in many cases, can be located directly into the door leaf or frame, removing the need for expensive additional “knock on” or extended profiles. With an EQA of 2700EA a 3-panel door meets the background ventilation regulations for the room.

The tried and tested clip design sits perfectly in the low-profile chassis allowing the split closure plates to direct the air away from occupants.

The internal closure plates of the Bi-Fold Vent clip onto a uniquely designed low prolife chassis which in turn clips within the aluminium profile, so you only have the height of the lids protruding above the profile. The chassis can be supplied in either white or black -

finish for any aluminium window or door profile. Like aluminium itself, the Glazpart colours are extremely stable and durable with vents holding their colour through constant exposure to the elements of weather, without noticeable fading.

Dean Bradley summarised, “This last few years, we have sharply focused on finding compliant and aesthetically pleasing ventilation solutions for our customers operating in the aluminium sector. The Bi-Fold Vent with its smart design, great functionality and aesthetic qualities is proving popular. In 2026, we will stay ahead of any market changes and ensure we react early to trends, to continue manufacturing and supplying products that more than exceed customer expectations.”

E: dbradley@glazpart.co.uk

Experts in advanced glazing systems.

Astraseal are specialist fabricators of premium uPVC and aluminium glazing systems. Operating from three manufacturing sites, totalling 110,000 square feet, our comprehensive and premium quality selection of products allows us to meet the fenestration needs of any project.

SPD is a dedicated department within Astraseal, providing revolutionary new glazing fenestration solutions for large scale multi-room, high-rise building projects, with an experienced team of knowledgeable CAD technicians, architects, structural engineers, façade specialists and fully qualified site managers.

Why choose Astraseal...

Experts in Advanced Glazing Systems We specialise in high-performance glazing for both commercial and high-rise buildings, offering cuttingedge solutions for aesthetic and energy-efficient façades.

Professional Installation & Project Management Full-service installation with an experienced team, ensuring efficient project execution from design to completion, on time and within budget.

Customized Glazing Solutions Tailored glazing designs that meet specific project needs, from structural glazing to curtain wall systems, ensuring the perfect fit for any building style.

Modern Technology & Tools State of the Art manufacturing facilities, full production control within our 3 premises in Northamptonshire.

Noise Reduction Offer soundproof glazing options to minimize exterior noise pollution, ideal for urban locations or buildings near transportation hubs.

In House Architect & Design Service Dedicated department which includes certified architects, CAD technicians and façade specialists.

Innovative Facade Design Integrate creative design elements like glass fins, balustrades, pressings and decorative panelling features to add a modern, visually striking aspect to building façades.

At your service Partnerships formed with structural engineers, acoustic consultants and relevant industry test houses for involvement to suit project requirements.

www.spdbyastraseal.co.uk | 01933 227 233 | spd@astraseal.com

70 | aluminium feature | nov_dec 2025

Safeware’s Rob Hartill reveals how a comprehensive range equips Stellar Aluminium fabricators with decisive advantage today

A stellar advantage with Safeware W ith demand for aluminium continuing to rise, fabricators are under pressure to deliver windows and doors that combine performance, flexibility and compliance. Safeware helps them meet those demands with reliable, in-stock and technically advanced hardware solutions.

As aluminium products grow in popularity for their sleek aesthetics and slim sightlines, Safeware ensures the hardware behind them performs to the same high standard.

For decades, we’ve built our reputation on supporting Epwin Window Systems customers with hardware that’s compliant, tested and ready to go. That philosophy continues to drive everything we do for Stellar Aluminium.

Since its launch in 2019, every item of hardware was chosen for its compatibility with the complete Stellar Aluminium window and door system. This includes the Stellar Flush Casement Window, Bifold Door, Inline Sliding Door, Lift and Slide Door, Tilt and Turn Window and Stellar Residential Doors. Furthermore, all the hardware has been fully tested in-house before being independently verified by a UKAS-accredited laboratory. This doublelayer approach means our hardware is PAS 24:2022 compliant straight out of the box.

Fabricators and installers can work with complete confidence, knowing that the strength, security and quality are already proven.

Availability is just as important as performance. All Stellar hardware is available from stock, giving fabricators instant access to the full range without extended lead times.

Unlike many aluminium system houses, Safeware offers a complete in-stock hardware range, so Stellar fabricators aren’t waiting on multiple suppliers to complete an order. It’s a key point of difference that keeps projects moving and customers confident their schedules will stay on track.

Reliable delivery is what turns that availability into real service. A delayed or incomplete order can halt production and cause costly disruption, so we’ve built our supply chain around consistency. With more than 98% on-time-in-full performance, regularly reviewed to maintain standards

and free next-day delivery on orders over £500, we give our aluminium customers the certainty they need to keep production running smoothly.

As a proactive hardware partner, we recently expanded our portfolio with the launch of a new range of premium hardware designed specifically for Stellar Aluminium.

It includes our redesigned Stellar bifold handle, the flush residential door handle and the contemporary inline sliding door handle. Each product was developed in close collaboration with Stellar fabricators, ensuring that every design detail aligns perfectly with the needs of high-end aluminium windows and doors.

The result is hardware that further enhances Stellar’s refined aesthetics while delivering exceptional durability and reliability in use. From the quality of the construction of the flush handle to the marinegrade stainless-steel strength of the sliding door handle, every component is designed for performance, longevity and effortless operation.

And, for additional peace of mind, all Yale PAS 24 window and door hardware is covered by the Yale Lifetime Guarantee.

Product innovation has always been central to our approach and our partnership with Yale SensCheck™ is a perfect example. Safeware was the first hardware

company to debut SensCheck™ on a Stellar Aluminium window at the FIT Show 2025, a major milestone that demonstrated how aluminium design and smart technology can work together to enhance security and functionality. We’ll be launching SensCheck™ to our Stellar fabricators in early 2026, giving them another opportunity to offer homeowners connected, intelligent solutions that add real value.

The aluminium market moves quickly and our role is to help our customers stay ahead. Our approach to hardware supply is about partnership, understanding the challenges fabricators face and providing the solutions, testing and service that make their lives easier. We take a consultative approach, working alongside fabricators to ensure every project delivers the quality and consistency both they and their customers expect.

Since its launch, Stellar has set a new benchmark for aluminium window and door design, and we’re proud that Safeware has played such an important part in its success. With a proven, fully compliant hardware range available from stock and more new products on the horizon, we’ll keep doing what we do best, helping our customers make the most of every opportunity the aluminium market brings.

Because in a sector that never stands still, the right hardware partner gives you strength where it matters most. https://safewarehardware.com/

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72 | aluminium feature | nov_dec 2025

Smarter by design, Aluna+ streamlines aluminium fabrication, boosting efficiency, precision and profitability for forward-looking fabricators

Shift towards simpler and smarter fabrication S ix months after its debut, Alunet Systems’ Aluna+ Window System is steadily gaining momentum within the aluminium fenestration sector. Launched at RAF Cosford in April this year, the system arrived at a time when the market had grown increasingly saturated with complex, over-engineered options that often-added friction for both fabricators and installers. Aluna+ was designed to take a different approach.

Where much of the industry has chased innovation through complexity, Alunet took the opportunity to re-evaluate what efficiency could look like in practice. The result is a system that aims not only to meet current performance and compliance standards but to do so with fewer moving parts and clearer fabrication logic, attributes that have become increasingly valuable in today’s demanding commercial and residential project landscape.

Universal sash and transom At the centre of the Aluna+ design is a patent-pending universal sash and transom profile, developed to simplify stockholding and manufacturing while reducing overall system part count by more than 30%. The intention is to free up bench space, streamline assembly, and help fabricators retain cashflow, without compromising on technical integrity or visual impact. “The traditional mindset in aluminium system design often sees complexity equated with innovation,” says Chris Armes, Technical and New Product Development Director at Alunet Systems. “But for fabricators, complexity can slow production, inflate overheads, and introduce more room for error.

With Aluna+, we wanted to deliver a system that does the opposite - one that makes aluminium fabrication feel as straightforward as it should be.”

Installer needs in mind While the benefits to fabricators are clear, Aluna+ has also been designed with end-user expectations and installer needs in mind. Clean, flush aesthetics and narrow sightlines are supported by solid structural credentials and built-in thermal efficiency. The system achieves U-values as low as 0.9 W/m²K when triple glazed, or 1.2 W/m²K with standard doubleglazed units, a detail that not only enables compliance with Future Homes Standards but also provides flexibility for specifiers

and installers to meet performance targets without requiring bespoke glazing solutions. Aluna+ is out the box Building Regulations compliant boasting no foam, no fuss thermal efficiency with performance being managed using engineered polyamide thermal breaks.

“We’re not trying to reinvent aluminium windows just for the sake of it. What we’re trying to do is listen to fabricators, to installers, to market forces, and design systems that genuinely respond to what fabricators and installers need right now.

Aluna+ is a reflection of that thinking.”

Wide variety of requirements The system is currently available in casement, flush, and tilt-turn configurations, allowing it to adapt to a wide variety of architectural requirements and project types. Its retro fit modular sills and ancillary components enhance thermals further and provide yet more reductions in required stock and more than 5% in fabrication waste. A brilliant balance of innovation and practicality which offers a level of consistency that is increasingly important as whole-house aluminium packages become more common.

While Aluna+ was never positioned as a disruptor in the traditional sense, its impact has grown organically through word of mouth among fabricators seeking to reduce complexity and improve workshop efficiency. Chris continues,

Long-term strategy Alunet has also made it clear that Aluna+ is part of a wider, long-term strategy. The system sits within the company’s broader Aluna product family, which includes Bifolds, Sliders, Lanterns, Rooflights, French, Entrance, and Internal Doors - all built with the same innovative fabrication ethos. This whole-house alignment is expected to be a major area of focus as the market continues to prioritise consistency across product ranges and suppliers.

The Aluna+ Window System is ‘Making It Easy’ for fabricators nationwide. Scan the QR code to see all of the new innovative game changing innovation designed within Aluna+.

Tel: 01924 350 110 E: info@alunetsystems.co.uk

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74 | aluminium feature | nov_dec 2025

BDC Aluminium leads the way on heritage aluminium products

H

eritage-style aluminium products are experiencing a sustained surge in popularity, with demand rising across both new-build and refurbishment projects. Driven by consumer appetite for period-inspired design, the trend shows no signs of slowing, as more developers seek solutions that deliver authentic aesthetics alongside modern performance. This industry-wide shift has seen aluminium systems become the go-to choice for projects that require traditional styling without compromising on efficiency, durability or compliance.

Currently, demand for heritage-style aluminium products is outpacing supply, with industry forums and installer discussions highlighting frustration at the limited number of fabricators able to meet project requirements.

BDC Aluminium has been quick to respond to this shift in design preference. As one of the longest-serving and most experienced fabricators of Smart’s Heritage range, the company is able to deliver market-leading aluminium windows, doors and internal screens that combine period-inspired aesthetics with modern performance.

The Essex-based supplier is leading the way in the heritage aluminium market, with an extensive portfolio of heritage-style products designed to meet the needs of architects and developers while ensuring full compliance with design and appear-

ance-based building regulations.

BDC Aluminium’s heritage portfolio includes Aluspace Internal Doors and Screens, External Heritage Single and French Doors, and Alitherm Heritage Windows. The range is completed with Heritage-look Visofold 1000 Bifolds and the Heritage-style VS600 Vertical Sliding Window system.

Equally at home in heritage refurbishments or modern developments, BDC Aluminium’s portfolio has been designed with versatility in mind. The authentic detailing and slim sightlines make the range a natural fit for conservation projects and sensitive refurbishments, where maintaining period character is essential.

Scott Foster, Group Marketing Director at BDC Aluminium, commented: “Conservation projects need products that respect their heritage, but we are also seeing modern homes looking for designs that add character and individuality. The Heritage Range does both.”

BDC Aluminium also prides itself on customer support. From a 48-hour quotation

turnaround to clear advice on cost-effective options, the team is focused on making the process as straightforward as possible. A stress-free quoting, ordering and installation service allows customers to concentrate on the project, confident they have the right partner by their side.

Scott added: “At BDC Aluminium, we push ourselves to offer the very best products available, combining technical performance with proven commercial appeal. As demand grows for heritage-style solutions, we’re proud to deliver a portfolio that helps our customers stay ahead of the market.”

BDC Aluminium is fully committed to supporting its trade partners as demand for heritage-style aluminium products continues to grow. With a proven track record, an extensive product portfolio and a customer-focused approach, the company is positioned to help installers and developers capitalise on this enduring trend with confidence. www.bdcaluminium.co.uk

Versatile and easy-to-install interior and exterior cladding from Cortizo

A

cladding for interiors and exteriors that allows great creative freedom.

This is the premise of Cortizo’s Cladding Pro system, designed to offer a versatile and easy-to-install alternative for adding a decorative touch to any surface. To achieve this, this architectural solution features a base profile onto which the covers are clipped. They are available in widths of 35 and 60 mm and heights of 15 mm, 30 mm, and 60 mm, making it easy to create patterns using different combinations.

To optimise its aesthetic adaptability, Cladding Pro allows for surface treatments

such as powder coating and anodising, as well as film wrapping, available in a colour range of 37 different shades, including 15 wood-effect finishes. This makes the system highly versatile, offering the option of installing a base profile in one colour and the covers in another. It also allows for the integration of low-energy LED lighting strips, making it an ideal option for projects demanding a cutting-edge aesthetic.

In addition to its standard version, Cladding Pro offers a choice of simple base profiles that allow you to define the distance between profiles according to the architectural needs of each project.

nov_dec 2025 | aluminium feature | 75

Senior frames picture-postcard sea views at new community hub

S

enior Architectural Systems has supplied a full suite of aluminium fenestration solutions for the newly completed Seaview Colonnade pavilion in Sutton on Sea, Lincolnshire. The £6.2 million redevelopment project, led by East Lindsey District Council and delivered by contractor G F Tomlinson, marks a significant milestone in the regeneration of the town’s seafront and forms part of the wider Mablethorpe Connected Coast Town Deal.

Designed by CPMG Architects, the new pavilion replaces the original colonnade structure and provides a modern, fully accessible space that includes a café, event areas, and improved recreational facilities to support the local community and tourism industry. The building has been carefully designed to complement the natural surroundings, with the extensive use of Senior’s aluminium windows, doors and curtain walling provides the building users with panoramic views of the beach and North Sea. Installed by MB Glass, a key part of the fenestration package is Senior’s SF52 capped aluminium curtain wall system. Specified to meet the requirements of the building’s exposed coastal location, the SF52 system provides weather resistance and structural integrity. The SF52 aluminium curtain wall system has been weather tested to meet the requirements of CWCT and EN13830

and offers specific performance values including 600 Pa for air permeability, 600 Pa for static watertightness, and 2400 Pa for wind resistance.

Senior’s patented PURe® casement windows, which offer exceptional thermal efficiency thanks to a unique PUR foam thermal break, have also been installed throughout. To complete the package, Senior’s robust PURe® Commercial Doors with bespoke feature internal ironmongery were also installed at the main entrances.

With a strong focus on connecting the local community and providing an attractive destination for visitors, the name of Seaview Colonnade was chosen by the public as part of a consultation process for redevelopment

of the town’s new beachfront pavilion.

For more information, please visit www.seniorarchitectural.co.uk or search for Senior Architectural Systems on LinkedIn, Instagram and Facebook.

Stellar Aluminium maintains control with in-house colour strength

W

ith a recent industry communication from QUALICOAT highlighting concerns about poor-quality powder coating and surface finishes entering the market, Stellar Aluminium’s commitment to quality stands out clearly.

With its dedicated in-house QUALICOATaccredited powder coating plant, Stellar controls every stage of the finishing process, painting and rolling its own profiles for superior quality. Unlike many competitor systems that outsource coating and risk overspray on the polyamide, Stellar keeps the process in-house to ensure every finish meets its exacting quality standards and fully aligns with QUALICOAT Seaside specification requirements.

Phil Parry, Technical Director at Epwin Window Systems, commented: “Having our own powder coating facility is a major differentiator. It gives us full control of quality and consistency and it means we can respond far more quickly to customer needs.

The finish quality is exceptional and because we paint and then roll, there’s no risk of

overspray or surface compromise.”

Stellar’s colour range and turnaround speed are designed to give fabricators a genuine commercial advantage. Over 93% of orders are delivered within five days, a turnaround that rivals the service of PVC-U systems. Stock colours include perennial favourites Grey, White, Black, Grey on White and Black on White. For bespoke projects, Stellar can paint any RAL colour, including textured finishes, with the same commitment to speed and finish quality.

Phil continued: “Fabricators are working to tight deadlines and the strength of our

aluminium colour offer allows them to deliver faster and with confidence. While some suppliers can take up to four weeks to supply painted stock, our five-day standard and weekly deliveries on our own transport make us a far more reliable choice.”

The industry’s recent focus on coating quality reinforces just how vital in-house control is. In contrast to systems that rely on third-party coaters, Stellar’s QUALICOAT Seaside accreditation, stringent inspection processes and fully integrated production guarantee a consistently superior surface finish that lasts.

Phil concluded: “Quality is never something we leave to chance. Because every Stellar profile is painted, rolled and checked here in Telford, we have complete confidence in the product we deliver. It’s a level of control and quality assurance our customers can rely on.

From exceptional finish quality and lead-time reliability, Stellar Aluminium continues to lead from the front offering fabricators an unbeatable combination of speed, control and colour confidence.

76 | aluminium feature | nov_dec 2025

AluK helps long-time customer All Glass Systems celebrate 40 years

A

luK helped put some extra sparkle in the 40th anniversary celebrations at long-time customer All Glass Systems (AGS) with a welcome drink for every guest arriving at a party hosted to mark the very special occasion.

AGS invited all staff and partners to drinks, dinner and a disco to say thank you for their contributions to the company’s success over the years and toast its ambitious plans for the future.

Based in Telford, AGS fabricates and installs a comprehensive range of AluK products for commercial projects right across the UK, as well as having a thriving retail arm which supplies customers throughout the Midlands. It has been an AluK customer for more than 20 years and has built its reputation on the quality and precision of its frames alongside the technical expertise and vast experience of the team. AGS is particularly strong in the education, health and retail sectors, fabricating and fitting curtain walling in AluK’s SL52 system, entrance doors in the GT55 system and windows in the ever popular 58BW system.

To coincide with the 40th anniversary, AGS has updated its branding and launched a brand new website to present an energised

new look, which will take it forward into the next decade and beyond.

The new website emphasises AGS’s strength in both the public and private sectors and features a raft of recent case studies showcasing the company’s ability to deliver bespoke solutions for even the largest scale projects.

Martin Pagett, the company’s Commercial Manager, said: “I’m confident that the investments we’ve made in new machinery this year and in our brand and online presence have put us in a strong position for the future.

“The partnership with AluK continues

to grow in strength because of the support we get from them on everything from new product innovation to CAD design and testing, so it was particularly pleasing that they supported our party – and I know the team here really appreciated the gesture.”

Signature aluminium doors from Astra

F

or over 35 years, Astra Windows has stood out as one of the trade’s most dependable aluminium fabricators, not by chasing trends, but by refining and expanding a model that has quietly helped trade installers across the UK deliver consistently successful projects. In a market that can often feel volatile, the family-run fabricator based in Greater Manchester, continues to back up its reputation with the one thing installers value above all else: reliability. Now, with the introduction of its new Signature Aluminium Entrance Door range, Astra Windows is once again demonstrating its long-term commitment to offering products that combine design appeal with trade practicality, while continuing to expand a portfolio that is already one of the most comprehensive available to UK trade professionals.

Astra’s model has always been about delivering tangible value to the trade. Every product is fabricated in-house using highperformance systems from trusted names like ALUK, Jack Aluminium, and Aluna by Alunet Systems. That control allows Astra to maintain high levels of consistency, keep lead times short, and deliver responsive service with accuracy at every step.

Their new Signature Door range fits directly into that ethos. Designed as a robust aluminium entrance solution, which offers a 60mm-thick door slab for enhanced durability, advanced weather sealing, and PAS24-rated system security.

But more than that, the range reflects Astra’s ongoing investment in delivering for the UK trade. Available in both contemporary and traditional panel designs, their new Signature Doors include a variety of stainless steel or chrome hardware options, satin or clear glazing configurations, and dual-colour powder-coating finishes.

They’re engineered to perform in real-world conditions while still giving installers the flexibility to meet a wide variety of client tastes and specifications.

“We’ve always seen our role as providing the trade with tools they can trust,” explains David Jackson, MD at Astra Windows.

“That means not just reliable supply and fabrication quality, but product ranges that make sense for their day-to-day work. Our new Signature Doors have been created from the ground up with the installer in

mind - solid, secure, easy to install, and designed to fit seamlessly into our wider aluminium offer.”

That wider offer now includes a full suite of trade-focused products for both residential and commercial use. In addition to aluminium and PVC-U window systems, Astra fabricates bi-folds, sliding patios, internal glazed doors and screening, commercial entrance systems, curtain walling, and rooflight solutions - all from its Greater Manchester facility. The benefit for installers is clear: one consistent point of contact, short quoting turnaround, nationwide delivery, and a dedicated trade support team that works closely with customers to ensure everything from specification to installation runs smoothly.

While some aluminium fabricators are narrowing their product focus or struggling to meet demand, Astra Windows has quietly continued to invest in breadth and infrastructure. It’s this long-term thinking, combined with the kind of honest, pressurefree trade service that only comes from over three decades of industry experience, that makes Astra stand out. With a team that genuinely understands the demands of the trade, not just from a product perspective but from the challenges faced on-site, Astra’s commitment to its trade customers extends well beyond the workshop floor.

Tel: 01204 793333 E: info@astrawindows.co.uk

nov_dec 2025 | aluminium feature | 77

Reynaers Aluminium upgrades to Class 2 Qualicoat finish as standard

R

eynaers Aluminium now offers Class 2 Qualicoat paint finish as standard due to its enhanced durability, superior UV resistance and the overall endurance of Class 2 paints.

Class 2 paints are designed to withstand harsh conditions and high traffic areas with an increased durability, improved gloss retention and superior UV resistance. The new products have passed extensive testing - undergoing a three year Florida weather exposure test where they must achieve 75% gloss retention – to ensure they retain their appearance and functionality over time, making them a better a choice for long term use.

Reynaers has reassured customers that Class 1 paint finishes will remain available to maintain consistency across projects; however, customers will be encouraged to benefit from the Class 2 option which will be the standard option moving forward.

Offered at no extra cost, Class 2 Qualicoat finishes are now available in over 250 of Reynaers colour offering.

Wayne Irvine, Sales Director at Reynaers

Aluminium UK, said: “By specifying Class 2 powders for aluminium windows, doors, and curtain walling, specifiers can ensure that their coatings will maintain their quality and appearance over time, even in challenging conditions. For Reynaers, offering Class 2 is important to us as a way to ensure the products that we offer will deliver the best value for our customers and enhance their projects to make sure they stand the test of time.

“Sustainability is very much at the heart of our operations, products and service at Reynaers and upgrading to Class 2 paints is another way that we, and our customers can support sustainable building design.

“Aluminium offers exceptional longevity and is a low maintenance solution.

All Reynaers’ systems will continue to be backed by a Reynaers insurance-backed guarantee.”

Sheerline opens new NSBRC stand showcasing its S3 glazed roof system

S

heerline is delighted to announce its new permanent stand at the National Self Build & Renovation Centre (NSBRC) in Swindon is officially open and ready to welcome visitors. The new stand was unveiled as part of the centre’s third and final show of the year.

The stand features the newest product in Sheerline’s S Roof Series, the S3 Architectural Glazed Roof. Initially previewed at FIT Show 2025 on Sheerline Bespoke’s stand, the S3 is designed to overcome issues associated with legacy roofing systems, heralding in a new era of architecturally design-led glazed extensions.

Like all Sheerline products, the S3 is strong, secure, sleek, innovative, and thermally efficient. It also offers installer benefits such as the fact there are 40% fewer components compared to traditional lean-to systems, and the pitch is factory set reducing installation time.

Compatibility between products and ranges is a key benefit of Sheerline’s products and the S3 is no different. For instance, intelligent ventilation in the form of SheerVent® can be added to any S3 installation.

As part of the NSBRC stand installation, two SheerVents® will be on display as well as the popular Classic Heritage Door, Prestige Bi-folds, and Classic and Prestige windows.

This will enable homeowners to get a better

understanding of the products and visualise them together.

Phil Wilson, NSBRC’s Business Development Manager said: “We are pleased to extend a warm welcome to Sheerline, our newest exhibiting partner here at the National Self Build & Renovation Centre (NSBRC) and are honoured that Sheerline has selected the NSBRC as the venue for the official launch of their innovative new glazed roof system.”

“This partnership represents a shared commitment to quality, innovation, and supporting the self-build and renovation community. We are very much looking forward to working closely with the Sheerline team over the coming 12 months and, we hope, well into the future. We encourage all visitors to explore Sheerline’s display and learn more about their exciting

new offerings,” he added.

Having a permanent stand at the NSBRC is a great opportunity for Sheerline.

Fabricators and installers can take their customers to view the products without having to book in advance. This is particularly appealing for those based in the South West and Midlands.

Homeowners can also visit the stand without making an appointment. NSBRC is open six days a week (it’s closed on Mondays) and features over 200 exhibitor displays.

Roger Hartshorn, Sheerline’s CEO, said: “It’s fantastic to have a permanent stand at the NSBRC – not only does it provide an easily accessible showroom for our customers as and when they need it, but it also signifies the next step in our sustainable growth strategy.”

“Of course, it’s also great to highlight the S3. Not just our newest product, the S3 is going to change how homeowners view glazed extensions because now they can perfectly match everything from their slim, sleek, aluminium windows, doors, and roof lanterns,” he added.

Visit stand 101 to see Sheerline’s S3 and other products. Alternatively, for more information, contact Sheerline on 01332 978 000, email info@sheerline.com, or visit the website: https://www.sheerline. com

78 | doors feature | nov_dec 2025

A 99% On Time, In Full record proves that reliability and precision are more than promises – they’re performance standard

Performance you can count on every time I n an industry where timing, accuracy, and trust are paramount, Distinction Doors has built its reputation on one unwavering principle: measurable success. “We believe in facts, figures, and flawless execution,” says Matthew Spence, IT & Operations Director.

“Because your time matters, your business matters, and so does your trust.”

At the heart of Distinction Doors’ operational philosophy is OTIF - On Time, In Full. This metric isn’t just a performance indicator; it’s a promise. With a 99% OTIF rate this year to date, the company ensures that nearly every order our customer requests are delivered on time, exactly as specified, precisely when expected and in full. In a sector where delays and incomplete deliveries can disrupt entire supply chains, such consistency is valued amongst our customers.

“When a customer places an order, they’re not just buying a door,” Matthew explains. “They’re investing in a reliable partnership. OTIF is how we hold ourselves accountable and how we guarantee a seamless experience from order to delivery.”

This commitment to reliability is supported by a comprehensive product and service offering. Distinction Doors provides a full package that includes prep, paint, and glaze options, all designed to streamline the ordering process and reduce complexity for customers. Their range is equally expansive, with over 260 door styles available, which is proudly one of the most extensive selections in the market.

Consistency is further reinforced through their colour matching service, where doors and cassettes are painted simultaneously to ensure uniformity. This attention to detail reflects the company’s broader ethos: precision in every aspect of production and delivery.

“Our chain of success begins with availability,” Matthew explains. “When we deliver a complete package, it drives reliable OTIF performance and that, in turn, fuels customer satisfaction. It’s a straightforward formula, but one that requires unwavering discipline and commitment.”

We’ve seen a significant uptick in paint and glazing sales from existing customers, underscoring how our dependable lead times have deepened trust. That reliability

is encouraging customers to expand their confidence into new product areas, strengthening our partnerships across the board.

As part of our commitment to excellence, we regularly conduct Customer Satisfaction Surveys to ensure our high OTIF performance translates directly into a seamless customer experience. The feedback speaks volumes: “They always turn up when they say they are going to” and “Good, on time and accurate deliveries.”

These testimonials reflect the trust our customers place in us and our unwavering dedication to delivering precisely what we promise, when we promise it.

Beyond the product itself, Distinction Doors offers robust support services.

Customers benefit from dedicated one-toone account management, on-the-road field support engineers, and a bespoke

marketing service that spans both digital and print. These resources are designed not just to sell doors, but to empower partners with the tools they need to grow their own businesses.

“Straight to the point. Reliable and evidence based. That’s Distinction Doors to its core,” Matthew concludes. “It’s a level of service not many, if any, can offer. And the facts speak for themselves.”

In a competitive market, Distinction Doors stands apart by making reliability a measurable reality. With 99% OTIF 2025 YTD, a full-service offering, and a customerfirst approach, they continue to set the benchmark for excellence in the door industry.

For more information of how we can help your business by becoming delivering on time, and in full, get in touch support@ distinctiondoors.co.uk

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80 | doors feature | nov_dec 2025

Endurance Doors is giving its door production a radical upgrade through precision-driven lean manufacturing techniques

Precision-driven manufacturing upgrade I n Brigg, North Lincolnshire, Endurance Doors is quietly rewriting the rulebook for a product so ubiquitous it rarely draws a second glance: the door. While the object itself may appear unchanged, behind the scenes a bold operational transformation is under way, one that may hold broader lessons for British manufacturing.

Drawing from the precision-driven world of automotive assembly, Endurance is embracing lean techniques to reduce defects, improve safety, and significantly cut lead times.

At the centre of this shift is a deceptively simple goal: to build better doors, faster and more safely. “The objective was clear,” says Tom Stephens, Operations Manager at Endurance. “Improve quality, reduce safety risks, lighten the manual load and help retain staff.” The method? A no-fault-forward, single-piece flow assembly line designed so that mistakes are caught and corrected in real time, rather than passed downstream.

It’s a decisive move away from traditional batch production and towards a more transparent, responsive and resilient system.

This new production approach rests on four guiding principles. First, deliver what the customer actually values: a door that arrives on time, fully functional and requiring no rework. Second, maintain continuous product flow from start to finish with minimal interruption. Third, design processes that prevent errors, rather than relying on individual vigilance. And finally, adopt a mindset of continuous improvement, striving for zero injuries, zero defects, zero lead time and zero waste.

These tenets will be familiar to anyone versed in lean manufacturing. But their ap-

plication in door production is what makes Endurance’s story notable. Under the new system, issues are no longer buried in batch workflows; they surface immediately. Tasks are broken into smaller, standardised steps, allowing operators to become specialists in performing one function consistently and accurately. Visual controls and clear instructions reduce reliance on memory, and quality is embedded at every stage.

Running a leaner line The operational impact is clear. Where previously 40 to 50 doors could be in production simultaneously with lead times stretching to several hours, Endurance now runs a leaner line with around ten doors in flow, completing assembly in under an hour.

That reduction in work-in-progress translates directly into faster cycle times, lower inventory costs, and greater predictability.

It’s the kind of outcome that manufacturers prize: better visibility, improved cash flow, and a more reliable customer experience.

Much of this thinking traces back to the automotive industry, particularly Toyota’s post-war innovations in lean production.

Stephens cites aerospace and automotive as models where safety-critical work demands systems that are inherently robust. No-faultforward mechanisms, fixtures, interlocks, and checks ensure that steps aren’t skipped and errors aren’t compounded. While the consequences of a misfitted door may be less dire than a missing aircraft bolt, the same philosophy applies. The right lock must meet the right door, every time.

There is also a cultural transformation underpinning these changes. When errors occur, Endurance’s teams no longer look for

blame but ask how the system allowed it to happen. That shift from individual fault to process accountability is crucial to sustaining lean improvements. It also supports staff retention: clearer roles, reduced strain and stress, and a stronger sense of ownership.

Efficiency may be the headline benefit of lean, but improvements in safety and job satisfaction are no less critical.

These gains are well aligned with broader market demands. Customers increasingly expect shorter lead times and greater customisation. Variability, once the exception, is now standard. Under batch production, this complexity proved difficult to manage.

With one-piece flow, Endurance is able to accommodate diversity through repeatable, standardised work. By shrinking batch sizes and amplifying feedback loops, the firm is better equipped to deliver on customer commitments.

Still, the path to lean is not without friction. It requires investment in tooling, training and new ways of thinking. It surfaces inefficiencies and challenges long-held practices. But for Endurance, the returns are already measurable: fewer errors, shorter turnaround times, improved safety and a clearer link between customer need and product delivery.

At Endurance the door has become more than just a product, it’s a symbol of disciplined transformation. Stephens and his team are not chasing innovation for its own sake, but applying tested principles with rigour and intent. In doing so, they are not just reshaping a production line, they are making a case for how British manufacturers can adapt, compete and thrive in an age that demands precision, speed and reliability.

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82 | doors feature | nov_dec 2025

According to Hörmann Truedor, working with the right entrance door supplier matters and increases choice

It’s a matter of making the right choice A s homeowners continue to feel the impact of the cost-of-living crisis, every home improvement purchase is being scrutinised more than ever before. While style and performance remain high priorities, affordability and long-term value have become equally important. For installers, this changing landscape highlights the importance of partnering with a reliable and forward-thinking supplier - one that can offer premium, flexible, and energy-efficient entrance door solutions to suit every budget and property style.

With an extensive product portfolio spanning composite, steel, and aluminium entrance doors, Hörmann delivers the perfect combination of design freedom, reliability, and sustainability - giving installers a genuine competitive edge.

Composite doors – choice and quality The Hörmann Truedor brand has quickly established itself as one of the fastestgrowing names in the UK composite door market. Backed by the global expertise and resources of the Hörmann Group, Hörmann Truedor provides installers with access to UK-manufactured products, industryleading innovation, and exceptional attention to detail – all at an affordable price.

At the heart of Hörmann Truedor’s success is IG Doors’ 200,000 sq. ft. manufacturing plant in South Wales, with the capability to produce up to 3,500 doors per week. Hörmann stands out as the only large-scale UK manufacturer to produce its own GRP slabs, ensuring consistent quality control and a shorter, more sustainable supply chain – a key point of difference for environmentally conscious homeowners.

Each door offers a combination of performance and design versatility. Features

such as high-quality ABS edge banding and advanced weather-tight glazing cassettes result in durable, stylish, and energyefficient solutions that offer excellent value for money.

Homeowners are spoilt for choice, with four distinct door collections, a wide range of styles, 20 standard colours, and the option for bespoke colour matching offering virtually limitless possibilities for customisation. A comprehensive selection of glazing, hardware, and decorative accessories further ensures that every door can be tailored to suit individual tastes and property styles. Standard models deliver strong thermal performance and meet Secured by Design standards, providing added peace of mind for security-conscious buyers.

Specialist models, such as the thermally efficient Clima63 door, the Draig 30-minute fire door, and the cost-effective Platinum44 steel door set in a PVC frame, extend the range to cover virtually every domestic application - giving installers the flexibility to meet varied customer needs.

Steel and aluminium – premium performance For projects demanding a more high-end, high-performance solution, Hörmann’s Thermo steel and ThermoCarbon aluminium doors set new benchmarks in durability, insulation, and security.

Engineered for long-term reliability, these doors combine the inherent strength of steel or aluminium with advanced frame construction, providing excellent resistance to distortion and optimal locking stability.

Both door types also offer impressive thermal performance with Thermo steel doors achieving U-values as low as 0.87 W/ m2K and the ThermoCarbon aluminium range setting the standard with U-values down to 0.47 W/m2K. From sleek contemporary designs to timeless traditional looks, both doors offer a wide range of colours, finishes, glazing, and hardware options. For larger or more dramatic entrances, XXL doors up to 3000mm high, as well as double-leaf options for a grand, elegant aesthetic are available.

Across the entire Hörmann entrance door range, smart automation options enhance convenience and accessibility.

Installers can offer homeowners a variety of solutions including radio transmitters, biometric fingerprint scanners, Hörmann BiSecur remote key fobs, and the BlueSecur Bluetooth app, enabling door control directly via smartphone.

Equally important, every Hörmann entrance door supplied to the UK market is Carbon Neutral, reinforcing the company’s long-standing commitment to sustainability and aligning perfectly with growing consumer demand for environmentally responsible products.

In a competitive marketplace, installers need more than just a quality product they require a supplier that delivers innovation, reliability, and choice.

Hörmann’s comprehensive entrance door offering provides the ideal solution because when it comes to entrance doors and the relationships that drive success - it’s all about choice.

Elegantly flush sash exterior and interior gives R7 its chic modern appearance.

R7 offers fabricators and installers versatility for installations from modern new builds to city apartments and country cottages.

Residence 7 windows and doors offer excellent security, weather and thermal performance with a sophisticated 7 chamber design and a choice of four glazing beads.

01452 345 838 residencecollectiontrade.co.uk trade@residencecollection.co.uk

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86 | doors feature | nov_dec 2025

Danny Williams of Pioneer Trading explains why Gerda doors are embracing TV advertising in a digital-first world

Gerda makes TV advert debut with a ‘Thunk’ I n a market dominated by social media and online marketing, it might seem surprising for a door brand to invest in nationwide TV advertising. Yet this winter, Pioneer Trading is doing exactly that with Gerda doors, aiming to connect with homeowners and installers alike in a way that only television can deliver.

The new advert will build on Gerda’s signature message: this door is not just a door, it’s the comfort of coming home.

The TV spot will highlight the emotional connection between people and their homes, featuring the reassuring ‘Thunk’ of a Gerda door closing – a sound that has become synonymous with engineering precision and everyday peace of mind.

But why TV? In a digital-first world, what makes traditional broadcast media still worth the investment?

For Danny, the decision to advertise on TV is both strategic and symbolic: “Television still holds a unique position in people’s minds,” he explains. “It’s trusted, it’s emotive and it reaches households in a way no other medium quite can. When you see a product on TV, particularly something as tangible as a front door, it immediately gains credibility.”

This credibility, he adds, filters directly through to the installer network. “We’re not just advertising a product, we’re elevating the sector. A national TV campaign gives every installer who offers Gerda doors an advantage, as it makes those conversations with homeowners that much easier.”

Building awareness, driving sales Gerda’s upcoming campaign is more than just a glossy TV spot. It’s part of a coordinated marketing push designed to create a surge in consumer awareness and help installers turn that into orders.

“The whole idea is to create momentum,” says Danny. “When homeowners start recognising the Gerda name, it changes the dynamic. Instead of installers having to introduce an unfamiliar brand, customers are already primed. They’ll walk into a showroom and say, ‘I’ve seen that door on TV. Tell me more.’”

To ensure installers can make the most of that awareness, Gerda is backing up the broadcast campaign with a comprehensive package of digital and traditional marketing tools. These include social media clips, localised paid digital advertising, PR support and ready-to-use email templates for installers.

“It’s about amplifying the effect,” Danny says. “We’re not switching from digital to TV, we’re combining them. The TV advert creates the spark, and our digital channels keep the conversation going.”

Filming for the advert is already underway, with Gerda hoping to debut the campaign before Christmas – a fitting season for a message built around the warmth of coming home. In the meantime, installers are encouraged to engage with the brand’s wider marketing efforts.

Gerda is inviting its network to share images of completed installations that could be featured across the company’s digital and PR platforms as the campaign gains traction.

Setting Gerda apart Gerda’s marketing approach reflects the brand’s broader ambition: to set a new standard in the entrance door market.

Its steel and aluminium doors are already recognised for their reassuring solidity – the much-loved ‘Thunk’ that signals precision and reliability – but the brand is now focused on deepening emotional appeal.

“The ‘Thunk’ isn’t just a sound,” says Danny. “It’s a feeling. It’s that moment when you close the door and know you’re safe, warm and home. That’s what we want to capture on screen.”

He believes this emotional connection,

brought to life on screen, will help Gerda stand out in a market crowded with composite doors and low-cost imports.

“People remember feelings, not features. We can talk all day about U-values and security ratings, but it’s that sense of comfort and reassurance that makes a homeowner choose Gerda.”

But while the advert is aimed at homeowners, it’s the trade that stands to benefit. A national TV campaign represents a significant investment designed to create pull-through demand. Installers, meanwhile, gain access to a brand that is actively working to raise consumer expectations and generate leads.

“We’re a door brand that’s putting our money where our mouth is,” Danny says.

“We know installers are under pressure – costs are up, leads can be unpredictable.

That’s why brand-led demand is so powerful.

When the public starts asking for Gerda by name, everyone in the supply chain wins.”

The company’s commitment to visibility also reinforces long-term confidence in the brand. “TV advertising isn’t a quick hit,” Danny concludes. “It’s a statement. One that tells both consumers and the trade that Gerda is here to stay.” www.gerdadoors.co.uk

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88 | doors feature | nov_dec 2025

Backed by a bold new look, Solidor is giving installers more ways to connect with customers and grow demand

More ways to connect with customers S ales Director at Solidor, Jonathan Brignall shares how the rebrand, new colours, and refreshed Partner Programme are helping installers spark conversations and close more sales.

“You’ve already seen Solidor’s fresh new look, launched this year at the Ideal Home Show, but this is more than a rebrand. It’s a shift designed to create real opportunities for your business. For over two decades, Solidor has built a reputation for strength, security, and style. Today, we’re changing the conversation around doors by moving them from functional items to central features in the home improvement cycle.

Proud to fit in. Proud to stand out Solidor puts individuality at the heart of every purchase. Homeowners no longer wait for a door to fail before replacing it.

They want something that reflects their personality and sense of style – not just their needs. That means more frequent buying triggers, richer conversations, and more sales opportunities for you.

As part of Solidor’s new approach, we are giving you sharper tools to connect with customers in ways that feel more personal and inspiring.

Our re-imagined Partner Programme supports you with tailored messaging and sales tools to help you reach your customers.

National TV campaigns are already driving awareness and demand, while regional insights highlight the styles and colours that resonate most in your area, helping you tailor every conversation.

Five new shades. More talking points.

Five new colours and a choice of new hardware are now available. Together, they give you more ways to spark homeowner interest and provide the right finish for every style of property. The new colours are:

• Antique Rose: soft, expressive, and voted in by the public at the Ideal Home Show.

• Champagne Blush: a warm, elegant pink-beige, also voted for at the Ideal Home Show, equally suited to period or modern settings.

• Copper Flame: a rich autumnal shade that blends the warmth of burnt orange with the grounded elegance of copper tones.

• Amber Gold (bottom left): bold and optimistic, adding character and year-round kerb appeal.

• Deep Merlot(bootm right): a confident, classic red with a modern edge.

New hardware options are also available: • Fab&Fix Rose Gold finish: available on handles, letterplates, and the bullring knocker. Rose Gold pairs particularly well with Antique Rose and Champagne Blush and is a popular choice for cottages and character homes.

• Matte Black handles: available in ES3 (400mm, 800mm, 1800mm), EK53, and EK57. Matte Black offers a clean, architectural look that works best on contemporary designs and provides a modern alternative to stainless steel.

Whether your customers are looking

for something subtle or a door that makes a confident statement, you now have more ways to meet them where they are.

For installers like yourself, Solidor’s refresh represents more than new finishes.

It signals a commitment to supporting partners with practical resources and ensuring the range keeps pace with homeowner expectations. To discover the opportunities visit the website below and see how we can support your business. www.solidor.co.uk/installers

For years, we’ve set the standard.

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90 | doors feature | nov_dec 2025

Year-end pressures intensify, yet with strong supplier support, installers finish powerfully and build momentum for tomorrow

Finish strong, start even stronger A s 2025 draws to a close, installers know the story well: homeowners want their doors looking perfect before Christmas, but every decision comes with tighter budgets and higher expectations. It’s why Apeer has been running a trio of seasonal promotions designed to help installers end the year with confidence – and to remind them that the company’s support extends far beyond the festive push.

Apeer’s current promotions include offering a free wreath magnet (worth £250), a free premium colour upgrade (worth up to £600) and an upgrade bundle including A++ energy rating and a Secured by Design package (worth up to £1,250). But while these offers have been popular with homeowners and installers alike, proving a welcome boost as the year wraps up, the real takeaway Apeer want installers to know is that the company’s support doesn’t end when the calendar turns.

“Finishing the year strong is great,” says Asa McGillian, Apeer’s Managing Director.

“But our focus is helping installers start the next one even stronger. That’s what partnership really means.

“We never see promotions as a quick sales tactic. They’re there to remind our partners that we’re behind them. That we understand the challenges of the market and we’re building solutions that make a genuine difference to their business.”

Building value into every sale “You can’t protect your margins by joining a race to the bottom,” Asa says. “When the market gets competitive, that’s when it’s most important to show customers the quality, the design and the performance that justify the price. Each of our promotions highlights an aspect of that story – whether it’s energy efficiency, personalisation or small but meaningful design details.”

The promotional free colour upgrade underscores how personalisation and craftsmanship can drive value. Apeer’s in-house spraying operation gives the company complete control over finish and consistency, something not every manufacturer can claim. While the magnetic wreath holder, unique to Apeer, lets homeowners attach decorations without drilling holes or damaging the door.

“It’s a small touch, but one that transforms the conversation around perceived value,” says Asa. “Homeowners are increasingly looking for doors that reflect their style. By offering premium finishes at no extra cost, installers can differentiate themselves in a competitive market without eating into their profit.

“Meanwhile our upgrade bundle gives installers the opportunity to talk about top-tier energy efficiency and police-approved security, the kind of tangible features that genuinely reassure customers. It’s all about arming our partners with meaningful talking points, not discount gimmicks.”

Partnership that goes the distance Apeer’s promotions may help installers capture seasonal business, but the company’s strategy is focused firmly on the long term. “We’re always thinking about what happens after the promotion ends,” says Asa. “Because while an offer might help win a sale today, what really keeps an installer growing is consistent support, reliable supply and tools that make their job easier all year round.”

That philosophy is embodied in ApeerXclusive, the company’s partnership programme created to provide a deeper level of business support. Approved installers receive exclusive sales territories with free, qualified leads; showroom and marketing materials; access to Apeer’s online door builder; and preferential rates that keep partners competitive throughout the year.

There’s also Apeer’s new online customer service portal, a streamlined system that allows installers to manage aftersales queries, upload site photos and access technical guides in one place.

“That’s something we’ve developed with real-world installer feedback,” Asa explains.

“It saves time, improves communication and helps keep customers happy – which ultimately protects the installer’s reputation.”

“It’s about giving our partners the best chance of success, not just in Q4 but 12 months a year. You can’t build a strong, sustainable business by cutting your own prices. But you can build one by aligning with partners who help you demonstrate value at every stage, from the showroom to aftersales.” www.apeer.co.uk

SUPA™ STAINLESS STEEL DUO. NEW! Lever on Rose Door Handle & Escutcheon Designed for modern doors that makes operating an AutoEngage lock with a thumbturn or key effortless.

Pair with our Supa™ Pull Bars for a complete look.

For more information call our Sales team on 01327 312 400

Part of ASSA ABLOY

milasecure.com

92 | doors feature | nov_dec 2025

In a brochure-bound market, Hurst Doors’ bold Augmented Reality strategy delivers measurable wins for installers today

Delivering a showroom in your pocket I n an industry where glossy brochures and showroom displays still feature heavily in the sales and marketing process, Hurst Doors’ pioneering Augmented Reality approach is paying dividends for installers.

With fewer homeowners visiting traditional showrooms and more decisions being made online, Hurst Doors, the UK supplier of PVC-U door panels, composite doors and fire doors, identified a growing need to support retail installers with more advanced and immersive marketing.

According to Google, 66% of consumers want to use Augmented Reality (AR) tools to help them shop, yet only 1% of retailers can provide them. Sensing an opportunity, Hurst Doors designed a fully integrated and accessible suite of sales tools, with AR at its core, to help customers sell more effectively, particularly those without access to showrooms.

“In a retail space that continues to be dominated by brochures and physical product displays, Hurst installers can have a showroom in their back pocket with our AR approach to sales and marketing,” explains Hayley Barker, Marketing Manager at Hurst Doors.

Showcase the product in situ “This means that they can accurately showcase the product in situ, directly to the homeowner, wherever they are. It’s a genuine point of difference that empowers our customers and gives them a competitive edge, especially smaller installers who don’t have a showroom,” Hayley adds.

The Hurst AR Composite Door Sales Tool enables homeowners to view ultra-realistic, 3D-rendered doors on their own property using just a smartphone. They can rotate, zoom, scale, and even photograph the door in place, turning product browsing into an immersive, personalised experience.

Browser-based, with no irksome downloads, account creation or logins involved, the simple and intuitive tool is completely free to use, and designed to support all installers, from one-man bands

to larger retailers.

Bridging the gap between analogue and digital, it’s backed by a cohesive suite of customer-facing resources. These include the lifestyle-led, ‘You’re Home with Hurst’ brochure, explainer videos accessed via QR codes, and social content.

With more than 3,000 AR sessions recorded in six months and a 30% increase in brochure download, the figures speak for themselves, as Hayley explains:“Our AR sales tool isn’t a gimmick, it’s been designed with accessibility, usability and real-world selling in mind,” Hayley says. “The numbers clearly demonstrate how AR can directly influence decision-making, generate positive engagement between homeowners and installers, and ultimately generate real sales in the composite door sector.”

Presenting a scalable platform for future

innovation, plans are already in place to expand the AR range from 12 to 20 door styles, introducing new colourways and trending designs.

Homeowner-facing lead capture features within the AR tool are also under development, creating a direct link between product interest and installer follow-up.

Real-time visibility of quotes and leads With further integration into the Hurst Live online customer portal also on the cards, installers will soon have access to real-time visibility of quotes and leads, alongside order management and technical downloads.

“Hurst’s AR tool, and the wider campaign that supports it, has laid the foundation for a new standard in product visualisation, homeowner engagement and digital selling,” concludes Hayley.

“It has raised the bar for the effective marketing of composite doors and redefined how they are traditionally sold, in a way that has far exceeded our initial expectations.”

Tel: 01482 790790 E: info@hurstdoors.co.uk

Pioneer Trading Company Essex Ltd is the official distributor of Gerda steel and aluminium entrance doors, licensed to sell them through installers, property developers and construction companies, or direct, throughout the UK. The Gerda steel and aluminium entrance door range has no connection to Gerda Security or Gerda Security Products.

94 | doors feature | nov_dec 2025

WindowCAD partnership helps installers upsell high end PVC-U to customers

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egaLead, the driving force behind Engineered Door Components, has teamed up with window and door design software specialist WindowCAD, to bring Engineered Door Components directly to installers. The entire range of Engineered Door Components is now available as design options in WindowCAD 7. It gives installers the ability to design and upsell high-end PVC-U doors to homeowners, using WindowCAD’s impressive software which creates rotatable, 3D images of door styles in real-time during the design process. “WindowCAD software really delivers the wow-factor,” says Guy Hubble, Joint Managing Director at RegaLead. “The detailing on the 3D images is second-to-none and you can zoom in and rotate the images so you can see the finer details during the design process. It’s such an impressive tool to help installers sell.”

Engineered Doors are a growing market opportunity and RegaLead has designed a PVC-U - based system of decorative door panels and plant-on mouldings to make Engineered Doors an easy addition to any fabricator or installer’s product range. The collection includes flat, tongue and grooved, and raised and fielded panels in more than 70 standard and 100 special order colour foil finishes to suit most PVCu systems.

Guy adds: “We’ve seen phenomenal growth in timber-look PVC-U windows, showing there is a real appetite for high-end,

premium products that mimic the traditional craftsmanship of timber whilst offering all the benefits of PVC-U. “All that was missing was a PVC-U door system that could offer an equally high-end timber-style design with the right colour options and aesthetic components - that’s what our Engineered Door Components range delivers.”

Leigh Walker, MD at WindowCAD, adds: “Accurate 3D visuals are one of the strongest tools that installers can have in their pocket when selling premium products.

“Having all of the door panel styles, decorative and bolection mouldings, in the full range of colours and finishes in WindowCAD, makes it easy for installers to show all of the options. Plus, they can show decorative glass styles and additions such as astragal bars, so homeowners don’t have to imagine their new door - they can see exactly how it will look on screen, right down to the finest detail.” www.regalead.com www.windowsoftware.co.uk

Fuhr expands its smart locking range with SmartAccess door locking module

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uhr, the trusted name in door locking solutions with over 165 years of innovation, has launched SmartAccess - a new smart access module that allows doors to be unlocked using a smartphone, easily, securely and without the need for WiFi, internet or cloud services.

Building on Fuhr’s long-standing expertise in electromechanical locking systems, this latest development adds to the company’s growing portfolio of smart access control solutions, designed to make door automation simpler, safer and more accessible across a wide range of applications.

At the heart of the system is the SmartAccess Module (SAM), a compact Bluetooth receiver that integrates directly into the motor of Fuhr’s electromechanical door locks. Once connected, it enables secure smartphone-based operation, eliminating the need for traditional keys, keypads or network connections.

For fabricators, system houses and installers, SmartAccess offers an easy, value-adding upgrade to existing Fuhr

electromechanical door systems. With no complex wiring or external readers required, it’s a straightforward way to deliver smart functionality that helps businesses stand out in a competitive market.

Paul Balfe, Business Development Manager for Fuhr UK, comments: “SmartAccess gives our customers something genuinely new to offer without

redesigning their doors or investing in complex access control systems. It’s quick to install, reliable and ideal for fabricators and installers looking to stay ahead in a fastchanging market.”

Using the free SmartAccess App, available for iOS and Android, users can unlock doors with a single tap or let the AutoUnlock feature open the door automatically as they approach… even with their smartphone still in their pocket. The system also allows temporary access to be granted to visitors, tradespeople or cleaners, offering secure flexibility for modern, everyday living.

SmartAccess reflects Fuhr’s ongoing commitment to delivering highperformance door locking and access solutions that combine security, simplicity and modern functionality. Designed for today’s connected lifestyles, it gives specifiers, fabricators and installers a smarter way to meet evolving customer expectations.

E: pbalfe@fuhr.co.uk

nov_dec 2025 | doors feature | 95

Direct Trade (Yorkshire) expands with Entrance Composite Door Range

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irect Trade (Yorkshire) Ltd is expanding its trade portfolio with the addition of the Entrance Composite Door Solutions range, providing installers with a high-quality, in-demand product designed to meet both homeowner expectations and building regulations.

The new doors combine cutting-edge engineering with installer-friendly features, offering the perfect balance of performance, aesthetics, and reliability.

Key features & benefits for the trade: • Highly customisable – Over 9,000 style combinations, including colours, hardware, and glazing options, making them easy to sell to a wide variety of customers.

• Market-leading security – PAS-24 certified with multi-point locking and Ultion cylinder options, giving installers a strong security selling point.

• Energy efficiency – High-density foam core and advanced construction for excellent thermal performance, helping properties meet Part L regulations.

• Installer peace of mind – 25-year structural guarantee and 10-year surface finish guarantee, reducing aftercare and callback risks.

• Low maintenance – GRP skins resist warping, fading, and weathering, ensuring long-term performance with minimal upkeep.

• Acoustic performance – Double or tripleglazed options provide sound insulation, ideal for urban or busy environments.

• Durability – Laminated timber frame and robust composite build for long-lasting quality.

Mark Powell – Sales Director at Direct Trade (Yorkshire) Ltd, commented: “We know our trade partners want products that not only perform technically but are also straightforward to sell and

install. The Entrance Composite Door delivers exactly that - a high-demand, specification-driven product that homeowners love, and installers can supply with confidence.”

The Entrance Composite Door Solutions range is now available to order through Direct Trade (Yorkshire) Ltd, complete with marketing support and technical guidance. directtradeltd.co.uk

Endurance Doors® builds future success by investing in its people

E

ndurance® Doors is taking steps to ensure its continued success as one of the UK’s premier manufacturers of high-end composite doors.

As part of a focus on succession planning, the business is investing into upskilling members of its team, equipping them with the expertise and abilities to become the brand’s senior leaders of tomorrow.

Sharleen Lawless, HR Director at the Endurance Group, comments: “The challenges facing UK businesses when it comes to recruitment have been well documented and publicised.

“To ensure these issues do not restrict the Endurance Group’s ambitious plans for the future we are adopting a similar approach to many other large and progressive employers.

“We are creating our own internal talent pipelines by offering our team extensive scope for personal and professional growth as well as further opportunities to develop through internal mobility.”

The new Endurance training initiative

enables staff to gain either a CMI (Chartered Management Institute) Level 5 or Level 7 Diploma in Management and Leadership.

Completing either course also enables participants to earn Chartered Manager status.

The courses are delivered online by a team of specialist tutors from the CMI and require significant commitment from students.

The Level 5 course entails 370 hours of learning and usually takes a year to complete.

The Level 7 course meanwhile involves 557 hours of learning and typically involves around 15 months of studying.

To date, three members of the Endurance team have completed the Level 5 course with two of those students being awarded distinctions. One individual from the business has so far obtained the Level 7 qualification.

“The interest from the team in our CMI Level 5 and 7 training has been amazing” says Sharleen.

“Participants have come from all areas of the business including operations, production, marketing, customer experience, technical, manufacturing and engineering.

“We’ve long recognised that our wider success stems from having engaged employees who feel empowered about their own development and career goals.

“The implementation of this latest initiative stems from that understanding and reflects our commitment to being an organisation that places its people first.”

96 | doors feature | nov_dec 2025

Wombourne Windows strengthens door offering with Apeer partnership

W

ombourne Windows, one of the UK’s longest established window companies, has chosen Ballymena based Apeer as its primary supplier of composite doors.

This decision has given Wombourne Windows much greater control over its supply chain, enabling it to seamlessly transition across from its previous supplier while improving the overall range of door products offered.

Managing director Paul Benion commented: “Our door business makes up approximately nine percent of overall turnover, and we needed to overhaul our existing door supply to maximise profit opportunities and guarantee efficiencies for our customers. The Apeer door range has allowed us to expand across a wider range of price points, giving us easy access to door

products such as stable doors, or the 44mm range which we haven’t offered in the past.

“Homeowners today are focused on energy efficiency, security and performance, all of which are embedded within the Apeer product promises. Beyond this, Apeer as a company matches our own values. Its marketing and point of sale material is

excellent. Our sales team is going over to Ballymena for thorough product training.

And the quality of the professional relationship makes doing business with them a pleasure. We’re looking forward to building on that relationship in the long term.”

Apeer managing director Asa McGillian added: “Established companies like Wombourne Windows have such extensive experience in the retail door sector that partnerships like this can prove to be extremely lucrative in the long term for all parties. We invest significantly in the performance of our doors so that our trade partners are able to sell with confidence, and providing them with those upsell values.”

Doors have been fitted in Wombourne Windows Shrewsbury and Kingswinford showrooms.

Heritage Trade Frames highlights strength of PatioMaster sliding doors

H

eritage Trade Frames is reporting continued strong demand for its PatioMaster sliding door range, reflecting the strength of the brand’s design, quality and performance.

Lee Darcy, Sales and Marketing Manager at Heritage Trade Frames, noted: “We’ve been hearing reports that PVC-U sliding patio door sales are down, but it isn’t a trend we recognise. Sales remain stable for us, showing sustained interest in the strength of our PatioMaster door offer.”

He added: “When you choose a PatioMaster door from Heritage Trade Frames, you’re choosing a high quality product manufactured by a highly experienced dealership.”

As the official PatioMaster dealer for the North West for more than two decades, Heritage Trade Frames has built up extensive expertise in product manufacture.

Lee commented: “We’ve remained a PatioMaster dealer for more than 20 years because the doors deliver everything our customers want. One of the big appeals of a sliding patio door is that it offers the bestvalue alternative to an aluminium bifold door. When you choose a PatioMaster door, you take that advantage to the next level.”

Recognised within the industry as the best-performing door of its type, Heritage’s PatioMaster range combines superior thermal efficiency and high-security performance.

Heritage manufactures both double and triple track configurations, offering 2, 3, 4, 5 or 6-pane layouts to suit every project. Doors can be specified in 28mm double-glazed or 36mm triple-glazed options, meeting even

the most demanding thermal performance requirements.

With 19 colour options available, the range complements every project style.

Security is built in as standard, with each door fitted with an enhanced concealed security interlock, an anti-lift pin and an Ultion ALPS cylinder. It means all doors meet the requirements of PAS24 and Document M as standard.

Combining premium product quality with decades of manufacturing expertise, Heritage Trade Frames remains a trusted partner for installers and developers across

the UK. With over 30 years in business, the company has grown to become one of the North West’s most established and reliable fabricators of PVC-U, composite and aluminium doors and windows.

Lee concluded: “PatioMaster has always been a cornerstone of our product range and its continued success reflects both the quality of the product and the trust our customers place in us. We’re proud to continue representing PatioMaster in the North West and to deliver exceptional PVC-U sliding doors that combine performance, design and value.”

NOV/DEC 2025

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nov_dec 2025 | glazed extensions | 97

Transforming the way bases are built

I

The hup! Base from Ultraframe is transforming the way bases are being built for glazed extensions, says Alex Hewitt

n construction, the base stage often causes the most disruption and uncertainty. From difficult ground conditions and buried obstructions to unforeseen costs, waste removal, and the sheer mess, traditional foundation methods are notoriously unpredictable – particularly on smaller sites. Ultraframe Marketing Director, Alex Hewitt, explains why bases are such a common pain point, and how the newly developed hup! Base system provides an efficient, modern solution.

“Conventional base construction still revolves around digging deep trenches, filling them with concrete, and removing vast amounts of soil,” Alex explained. “Not only does this cause mud and disruption, but it also makes life harder when machinery can’t access the site. Homeowners are then left with the added cost of repairing and landscaping their garden once the project is complete.”

As house extensions have become more sophisticated, these problems have only increased. A growing number of projects must now comply with Building Regulations, and fewer fall into the category of exempt conservatories. This often means deeper foundations, sometimes over a metre, pushing costs higher and creating additional health and safety challenges.

To overcome these long-standing challenges, Ultraframe has launched the hup! Base – a faster, cleaner, and more predictable system created in direct response to installer feedback. Instead of relying on full-depth concrete foundations, the hup! Base uses ground screws or concrete pads. This streamlined approach is not only quicker and tidier but also better for the environment. This is because, unlike concrete, which is difficult to recycle, ground screws can be removed, reused, or repurposed, offering homeowners and installers a genuinely sustainable option. hup! Base benefits: • Cost certainty – predictable pricing regardless of ground conditions, and highly competitive compared to piling or deep foundations.

• Minimal equipment – no diggers are skips are rarely needed or eliminated.

• Reduced excavation – only a shallow layer of topsoil (70– 150mm) is removed.

• Less reliance on concrete – avoiding delays from drying times and bad weather.

• Clean and simple – far less mess and disruption, and no specialist bricklayers required.

• Flexible options – compatible with both ground screws and concrete pads.

• Fully compliant – achieves a U-Value of 0.18 W/m2K and carries pre-approval from Stroma and MFA for smoother regulatory approval.

• Fixed pricing – for builds under 30m2, guaranteed costs are available through Ultraframe’s partner, Great British Ground Screw (GBGS).

To deliver the system, Ultraframe has partnered with GBGS, the UK’s largest ground screw supplier with over a decade of experience in both commercial and residential projects. Offering national coverage, GBGS provides galvanised screws with a 25-year guarantee, accredited to the Construction Line Gold Standard.

Alex added: “Our partnership with GBGS gives installers complete confidence. One site visit is all that’s required for survey and installation, and with fixed prices for projects under 30m2, both installers and homeowners know exactly what to expect.”

Perhaps the most significant benefit is speed. With efficient scheduling, ground screws can be installed in the morning, with the hup! Base completed by early afternoon, and walls in place by the end of the day – dramatically reducing disruption to the homeowner.

By applying ground screw technology, previously used for structures like garden rooms, to full home extensions, the hup! Base represents a real step forward for the sector. For both homeowners and installers, it offers a base solution that is quicker, cleaner, more sustainable, and far more predictable than traditional methods.

Concluding, Alex said: “We know that once installers experience the benefits of the hup! Base, they see the real value in the product, so we’re giving an extra incentive to try it in the form of an exclusive introductory offer. With immediate effect, all hup! Base components – including the skirt, base and lintels – will be available with a 20% discount. The promotion runs until the end of 2025 and is automatically applied within Udesign, ensuring installers can see the savings clearly in their price breakdowns.” www.hup-home.co.uk

98 | glazed extensions | nov_dec 2025

Corsham Building Plastics’ partnership with Sheerline Bespoke goes beyond supply – it’s about trust, service, and shared standards

Successful partnership raises the roof W hen it comes to highperformance aluminium glazed roofing systems, it’s not just the products that stand out – it’s the partnerships behind them. One such standout is the long-standing relationship between family-run Corsham Building Plastics and Sheerline Bespoke, Sheerline’s ‘specialist product focused’ division that provides easy access to installation ready kits for the S1 Roof Lantern and S2 Glazed Roof.

At its heart is a shared commitment to quality, service, and innovation, and nowhere is that more evident than in Corsham’s exclusive use of the Sheerline S1 Roof Lantern, which has quickly become their go-to lantern solution.

Established in 1986, Corsham Building Plastics has built a strong reputation over nearly four decades for supplying and installing high-quality windows, doors, and glazed extension solutions across Wiltshire and beyond. Still family-run today, the business is now led by directors Adam, Luke and Paul Gingell.

“All of our installers are employed directly by us,” said Luke. “We don’t use subcontractors, so we know the quality of what’s being fitted – and that’s key to what we offer.”

The perfect match It’s this focus on quality and control that led Corsham to align with Sheerline Bespoke, initially via Prefix Systems which was set up by Sheerline Bespoke’s Chris Cooke and Chris Baron in 1996. And once the business made the switch from other roof lantern systems to the S1 Roof Lantern they have never looked back.

“We’ve worked with the Chris’ since Prefix, and we basically started using Sheerline’s S1 as soon as Prefix did,” explained Luke.

“We only supply the S1 lantern now, but it’s not just the product, it’s the relationship.

I’ve worked with Chris and Chris for over 10 years. The service, support and knowledge we get from Sheerline Bespoke is excellent.”

The S1 advantage The S1 aluminium lantern is engineered for performance and aesthetics. With a slim, low-profile design, clean lines, and exceptional thermal efficiency, it ticks all the boxes for modern glazed roofs. Installers love its easy fitting; homeowners and architects love its sleek look.

“The S1 Roof Lantern is second to none,” said Luke. “Our fitters love fitting them; they’re simple and quick to fit, and the slimline profile is just completely different to other systems. You look at the alternatives, some are boxy, bulky, but the S1 is in a league of its own.

“Another huge difference is the flush fit

roof vent and the fact it sits flush with the frame. What makes it different is the roof end sits flush with the frame. It doesn’t look like a bolt-on product – it’s designed to be part of the structure. That’s why we have repeat business from builders and architects. Once they’ve seen it, they stick with it.”

Looking to the future While Corsham’s bread and butter remains the S1, they’ve also used the S2 roof system on more traditional glazed extensions. “It’s a nice slimline system,” said Luke. “Again, it installs well – but the lantern market is definitely where things are heading.”

All eyes are now on the launch of Sheerline’s S3 architectural roof system, the latest addition to the S Series range, which made an impression on Luke at the FIT Show “As soon as we saw the S3, it was a ‘wow’ moment,” Luke said. “The U-values, the look, the roof vents, everything about it was impressive. I’ve already sent Chris a few quote requests.”

For Chris Cooke, Commercial Director at Sheerline Bespoke, the relationship with Corsham goes beyond business.

“I’ve known Luke since Prefix,” Chris said. “He knows what good looks like, and he holds us to a high standard. That’s exactly the kind of relationship we want, we know what to expect from each other.”

And that trust is reinforced by results too, added Chris: “Corsham have been hugely successful with the S1. It’s great to see a quality-focused installer taking our product and running with it. And with the S3 coming soon, there’s even more potential to grow together.”

Tel: 01332 978 070 www.sheerlinebespoke.com

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102 | glazed extensions | nov_dec 2025

Stylish hardware choices lets conservatory homeowners add personality through handles, hinges, and finishes

Hardware can enhance a conservatory A s a result of increasing property and moving costs, it seems that many homeowners are choosing to maximise their living space by other means. With this, Leads2Trade research shows a 10% surge in conservatory enquiries over April and May, compared to the start of 2025.

Here, Sarah Knight, Technical Product Manager at Quanex group, which includes home security and fenestration brand ERA, explores the opportunities on offer to homeowners looking to add personality through their hardware choices.

Here to stay: French doors While bi-folds and sliding doors are gaining traction, French doors offer timeless appeal and unique advantages, which have seen them remain one of the most popular choices for UK homeowners. French doors have a soft and refined aesthetic, which helps them to seamlessly blend into a variety of styles – both contemporary and traditional.

Practically, French double doors also provide easy access to a garden with simple, intuitive operation. Not only is this great for homeowners who value convenience, but for those who wish to create a seamless connection between indoor comfort and outdoor living.

Ideal for properties with limited interior space, providing an instant entry point to an outdoor spot, without the need for interior swing room and offering additional benefits for ventilation. With a compact design, a conservatory with French doors may also offer a more cost-effective option compared to larger sliding or bi-fold doors.

Hardware considerations Style: When it comes to selecting hardware for French doors, homeowners will find that ERA has a range of Fab&Fix Door Handles that suit a wide range of conservatory styles and tastes, with flexibility in finishes available too.

The Classic Balmoral and Windsor handle options are refined and timeless, while the Architectural range boasts a clean and modern aesthetic for contemporary extensions. For those looking to enhance their home’s traditional charm, the Fab&Fix

Heritage style is a strong choice for a period-style conservatory.

Cohesion: While selecting stylish door hardware is crucial, coordinating window handles should also be carefully considered to ensure a cohesive, intentional look.

That’s why within the Fab&Fix range is a selection of window handles that perfectly suit its door furniture. Classic styles like Balmoral and Windsor door handles blend seamlessly with the Connoisseur window handle, while the Architectural door handle range provides a matching Architectural window handle.

Lastly, the Heritage collection includes a Monkey Tail and Tear Drop option for window handles, aligning beautifully with the Heritage door handle, ensuring that homeowners can achieve coordination in their new conservatory space.

Colour: Colour choice is key when curating a conservatory, and this extends beyond the profile and walls into hardware options too. Without compromising on performance and durability, Fab&Fix offers stylish flexibility with a wide palette of finishes for a range of tastes.

Polished chrome and white remain some of the most popular hardware finishes given their versatility, offering homeowners timeless appeal, whilst also making for a desirable choice in modern spaces.

Equally, Fab&Fix’s brushed and textured finishes complement both classic and contemporary styles.

In design-led builds, matte black works well, especially for a minimalist approach, while Fab&Fix Hardex Bronze, Antique Black and Hardex Pewter finishes provide nostalgic charm for traditional styles.

Quality and security: As with an entrance door, French double doors should have a high-performance hook multi-point lock and 3 Star cylinder combination on

the main door. With a passive lock and shootbolts on the passive leaf.

Ideally, both doors are fitted with keyed alike cylinders to allow both doors to open with the same key for convenience.

Hingebolts are also recommended for outward opening door designs to provide additional protection against forced entry, and door restrictor devices are ideal to protect doors in windy conditions.

ERA offers a range of quality components providing a complete hardware solution for windows and doors, developed to the highest performance standards for security, durability, and ventilation. ERA’s comprehensive offering includes door and window locks, shootbolts, door hinges, and friction stays.

Rigorously designed and tested to meet the needs of fabricators, installers, and their customers, ERA’s range provides highquality solutions for many door and window applications, all providing market-leading reliability and security for ultimate peace of mind.

E: info@eraeverywhere.com

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DRIVE axxent LS: the new concealed lift-slide drive.

Designed to look good. Made to perform. We have completely redeveloped our lift-slide drive to reflect this philosophy. The battery-operated motor is completely concealed within the sash and moves large elements both quickly and extremely quietly. What‘s special about this is that it doesn‘t just look like a manual solution.

There is hardly any difference in the production process either. No thicker frames, no covers and no special design. All the components in the DRIVE axxent LS are easy to integrate into conventional profile systems and connect with Plug & Play.

From manual to motorised in just 20 minutes. This has DRIVE! www.siegenia.com • info-uk@siegenia.com

360° room comfort

104 | glazed extensions | nov_dec 2025

Delivering a blue sky from all conservatories Colour has become central to conservatory design evolution.

Blue-tinted roof glass, in particular, has grown in popularity says Jenni Young, Sector Market Manager, Saint-Gobain Glass UK

T

he modern conservatory has evolved; it’s no longer a seasonal retreat but an integral part of everyday living. Homeowners now seek bright, comfortable extensions that blend seamlessly with their homes while offering year-round usability.

Colour has become central to this design evolution. Blue-tinted roof glass, in particular, has grown in popularity for its calming aesthetic and ability to harmonise with a wide range of architectural styles and finishes. Azura and Azura+ from SaintGobain Glass are perfectly aligned with these trends, offering the ideal balance of light transmission, solar control, and visual depth.

The distinctive true blue hue, created from an authentic real body tinted blue glass substrate, offers a depth and consistency that sets them apart. The colour remains stable in all lighting conditions and from every viewing angle, ensuring a refined, high-quality appearance that enhances any conservatory, orangery or roof light design, when viewed from both inside and out.

Beyond aesthetics, body tinted glass plays a vital role in performance helping to reduce solar heat gain and limit overheating, so conservatories and glazed extensions remain comfortable all year round.

True blue craftsmanship Unlike some tinted glasses that rely on surface coatings to achieve their colour, Azura and Azura+ are crafted from a blue body tinted glass substrate. The colour isn’t applied; it’s inherent to the glass itself, ensuring a naturally rich, long-lasting tone that maintains its clarity and vibrancy.

The result is a true blue appearance, free from any grey or green undertones often found in other roof glass types. This authentic colour depth enhances the architectural integrity of the conservatory or glazed extension, delivering a finish that feels premium, consistent, and enduring.

Aesthetic harmony – inside and out Homeowners increasingly expect their conservatories and orangeries to feel like natural extensions of their homes - lightfilled, stylish, and comfortable. The Azura range achieves exactly that, offering blue in both transmission and reflection.

From inside (transmission), the soft blue tint enriches the natural light,

creating a calm, inviting atmosphere. From outside (reflection), the subtle reflective quality presents a cool, elegant tone that complements brickwork, frame colours, and surrounding architecture. This visual balance ensures the conservatory looks equally impressive from every angle. This is particularly important for glazed roofs with their variety of geometric angles, which can present different visual outcomes.

For fabricators and installers, consistency is key. Because Azura and Azura+ derive their blue colour from the glass substrate itself, every pane offers the same tone, depth, and clarity, ensuring a uniform appearance across large roof spans, and delivering customer satisfaction.

Whether viewed in bright sunlight or under cloud cover, from inside or outside, the colour remains perfectly consistent, free from patchiness or variation. This reliability gives professionals confidence that every installation will look flawless and perform to specification.

Proven performance Performance underpins every SaintGobain product, and Azura and Azura+ are no exception.

Azura combines its distinctive blue tint with Saint-Gobain’s advanced BIOCLEAN® self-cleaning technology, which helps keep roof glass cleaner for longer. The hydrophilic surface breaks down organic dirt and harnesses rainfall to wash it away, reducing maintenance and ensuring a pristine

appearance.

Azura+ takes this further with enhanced solar control, minimising solar heat gain and reducing the risk of overheating. It is ideal for south-facing conservatories or high-exposure installations. The result is a space that remains comfortable and usable all year round, without sacrificing light or colour balance.

Designed for today’s market The BIOCLEAN® range also includes clear, dark grey, bronze, and green body tinted glass options. Each colour option complements modern frame finishes while enhancing natural light and the connection between indoor and outdoor spaces. For glass processors, fabricators and installers, they provide an easy-to-specify, highperformance solution that deliver on both design and function. They help meet rising consumer demand for premium, visually appealing conservatory roofs.

To make specification simpler and more informed, Saint-Gobain Glass has developed the Your Extended Home brochure. It’s designed to help fabricators, installers, and designers select the right glass products for year-round comfort, efficiency, and visual harmony.

To learn more about Saint-Gobain’s BIOCLEAN® range or download the Your Extended Home brochure, visit: https:// www.saint-gobain-glass.co.uk/ wp-content/uploads/2024/05/YourExtended-Home.pdf

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106 | it & ecoms | nov_dec 2025

Ella Glover reveals how UKO Group is transforming fenestration through technology at every touchpoint

Digital frontrunner in the fenestration sector I n an industry where precision, speed, and reliability are paramount, at UKO Group we have positioned ourselves as a digital frontrunner in the fenestration sector. Our newly introduced online order and quote portal isn’t just a customerfacing tool, it’s a testament to the power of technology-led transformation. It is also a cornerstone of a fully connected ecosystem that redefines how technology supports both trade professionals and internal teams.

A portal built for performance At the heart of this transformation is our scalable, cloud-based infrastructure designed to grow with demand and integrate seamlessly across three UKO Group brands.

Built with a focus on user-centric design and service innovation, it reflects our commitment to streamlining workflows for trade professionals and internal teams alike.

The portal empowers customers to configure products, generate quotes, and place orders with real-time visibility into stock and lead times. Behind the scenes, secure APIs (Application Programming Interfaces) and automated order routing systems ensure speed, accuracy, and reliability.

To make the process even more intuitive, we’ve introduced free online design tools that allow customers to visualise and configure their fenestration solutions before placing an order. This feature not only enhances the customer experience but also reduces errors and accelerates decisionmaking.

Factory-level innovation Efficiency doesn’t stop at the office. We’ve introduced scan points in our factory using production system, EvoNET by Business Micros, enabling real-time tracking of components throughout production. This innovation minimises the risk of missing parts on deliveries and provides full visibility across the supply chain.

Integration that drives efficiency We are committed to ensuring our workflows are seamless for both our team and our customers and this extends beyond the portal. The backbone of this transformation is a robust integration strategy that connects multiple systems.

EvoNET Processing Tool: Orders are inputted into EvoNET post ordering and then are tracked at every stage, eliminating chances of missing or wrong parts and

ensures no orders get lost in manufacturing.

This automation ensures accuracy at every stage.

Transport Software: Logistics are optimised through transport software that works hand-in-hand with our CRM. It autoroutes delivery postcodes, ensuring efficient scheduling and reducing fuel costs, all while improving delivery reliability for customers.

CRM Connectivity: Both software’s work alongside our CRM system, which manages manufacturing schedules and delivery diaries, ensuring a seamless process from order to delivery.

Technological machinery Our investment in IT and technology doesn’t stop at software. At Trade Window Centre, part of UKO Group, we recently invested in a state-of-the-art Haffner CNC machine integrated into workflow and expanded transport fleet logistics supported by smart tracking systems, both increasing our production capacity to benefit our customers.

A connected ecosystem For us, digital transformation isn’t just about having an online presence or isolated tools, it’s about creating a connected ecosystem that benefits our customers but

also our teams by enabling them with datadriven insights and operational efficiency.

By integrating technology across every touchpoint, we’ve: • Improved customer service and transparency.

• Reduced pressure on internal teams, freeing them to focus on value-added tasks.

• Delivered operational efficiencies that translate into faster lead times and fewer errors.

• Set up a real-time analytics dashboard for performance monitoring and customer behaviour insights.

As the fenestration industry continues to evolve, our digital infrastructure sets a new benchmark for what’s possible when IT and customer service merge. Embracing this technology and integrating it across all points in our businesses is improving customer service and experience and takes pressure off our teams to be able to free them up to provide better service for customers too. It is a strategic asset driving growth, innovation, and customer satisfaction. www.ukogroup.co.uk

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108 | it & ecoms | nov_dec 2025

Three decades of expertise converge with bold collaborations, delivering Adminbase, the complete, user-friendly installer CRM platform

Installer CRM built on experience C

difference.

“These range from bespoke options, developed in-house, to collaborations with other software providers, bringing together a market leading range of features in one, user friendly application.”

Stand out examples of these partnerships include PricePoint, the sales, survey and quoting app that has been available in Adminbase since 2022.

AdminBase was also the first CRM to fully integrate WhatsApp, and has since proved to be a game changer for users by centralising all communications sent and received via the popular messaging platform.

hannelling 30 years of industry experience and a raft of pioneering software collaborations into one user friendly platform, Adminbase has been developed as the complete CRM system for busy installers.

In the competitive automotive industry, manufacturers have scrambled to gain in an edge in the growing EV market, engineering more efficient batteries but also developing increasingly sophisticated connected vehicle platforms.

Communicate with vehicles This enables car makers to communicate with vehicles connected to the internet, to analyse data and deploy software updates for a range of functions including infotainment, navigation and even driver safety.

It means that automative brands are now also software providers – although it could be argued that some are much better at integrating digital systems into the full driving experience than others.

Take Tesla, for example. When it launched, it didn’t just build a car with a screen, it built a completely integrated ecosystem connecting battery performance, drivetrain efficiency, real-time navigation, energy management, and driver-assist systems.

The company’s strength lies in the way its software and hardware were designed to work together from day one, based on years of engineering insight and operational data, so while other automotive digital experiences may look slick, Tesla has been refining its tech for over a decade, learning from millions of miles on the road.

Sits within the industry That’s exactly where AdminBase, the Customer Relationship Management (CRM) system from Ab Initio, sits within the window and door industry. Built on three decades of industry experience, its authority comes from a deep-seated understanding of how the industry works, combined with decades of constant refinement and

unparalleled customer service.

“The industry is currently going through an exceptionally challenging period, so it’s never been more important for businesses up and down the supply chain to adopt systems that can improve operational efficiency and profitability,” says Rhonda Ridge, managing director of Ab Initio.

“But not all software solutions are the same. As someone who has actually run a window company in the past, I know from personal experience what makes a successful business tick, from lead generation and marketing, all the way to order processing, installation and after sales.

“I also know how important it is to communicate clearly and transparently with our installer customers,” she continues. “That means that we listen to what they need and we have the agility to respond with updates that make a real, positive

Access popular quotation platform In addition, installers can now seamlessly access popular quotation platform, Tommy Trinder, benefitting from the ability to automatically attach documents to leads, and access information from multiple suppliers to produce professional quotes, quickly and efficiently.

Windowlink is another familiar industry brand that is now available via AdminBase, presenting users with the option to present 3D design, quoting, ordering and automated pricing.

“We’ve led the way with our integration of third-party applications,” says Rhonda.

“We’ve even incorporated What3words, which is a perfect tool for those tricky rural projects or where access is difficult.

Enhance day-to-day operations “But we’ve also developed a comprehensive range of features that are all designed to enhance day-to-day operations.

That includes our groundbreaking Taskboard card tool to track sales, our electronic signing function and our Campaigns feature that introduces targeted, low-cost email marketing.

“It has been interesting to observe the recent rush of new lead generation portals or CRM-lite systems into the industry,” she continues. “But we have spent three decades perfecting an integrated ecosystem that mirrors the real-world flow of an installation business – from initial enquiry to quoting and installation, and aftersales.

“As Tesla has demonstrated, it’s hard to replicate such experience, and especially when it has been designed to service the complete operational journey.”

Tel: 01283 551005 E: sales@adminbase.co.uk

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110 | it & ecoms | nov_dec 2025

Integrate can help you see the difference between knowing where you’ve been and seeing where you’re heading

From guesswork to clear profit insight A sk most window and door business owners about their profit margins, and they’ll probably tell you about last month’s figures. But what if you could see next month’s potential profit before you’ve even received the orders?

That’s exactly what integrate does differently. Instead of waiting for your accountant to tell you how you performed, integrate gives you the visibility to understand your projected profitability in real-time. It’s the difference between driving while looking in the rear-view mirror and actually seeing the road ahead.

Real-time profit visibility When you create a quote in integrate, you’re putting together a price for your customer, but you’re also helping your business plan ahead. integrate instantly shows you the projected production cost alongside the quoted price, giving you an immediate view of your expected profit margin on every single job.

This isn’t complicated financial wizardry.

It’s straightforward: here’s what it costs to make, here’s what you’re charging, here’s your margin. Simple.

The Price Breakdown feature takes this even further, showing you the granular cost of each element - timber costs, labour costs, hardware, and everything else that goes into your quote. You can even see the breakdown for individual items, complete with cost, selling price, and markup. No more guessing whether that bespoke casement window is actually profitable or just expensive.

From quotes to strategic decisions Here’s where it gets interesting for growing businesses. The Quote List function lets you view all quotes over any given period, showing both price and cost data.

Export this information to a CSV or Excel file and you can calculate your overall quoted margin for that timeframe.

But this isn’t just about numbers in a spreadsheet. You can filter by job type, salesperson, customer type - whatever makes sense for your business. Suddenly you can see exactly which types of quotes deliver the best potential returns. Maybe your conservation work has higher margins than your new-build projects. Maybe certain sales team members consistently quote more profitably. The data tells the story.

As one of our customers puts it in practice: they regularly email us asking for very specific pricing adjustments - “add £50

to fit this type of frame” or “adjust the labour cost for that particular glazing specification.” They know exactly which elements of their pricing need tweaking because they can see the breakdown instantly

Why this matters for growing window and door companies Growing businesses in our industry face a very particular challenge. When you’re small, you might personally oversee every quote and know instinctively which jobs are worth pursuing. But as you scale, that personal oversight becomes impossible. You need systems that give you the same insight across dozens or hundreds of quotes. integrate helps you identify the types of jobs with the greatest potential returns. Instead of chasing every enquiry, you can focus your energy on the work that genuinely grows your business profitably.

For example, say your Quote List shows you’ve got £200,000 worth of potential orders this month with a projected profit of £60,000. That’s useful information.

But when you can filter data and discover your heritage restoration quotes have 35% margins while your commercial work only delivers 12%, you’ve got actionable intelligence.

Connecting projections to reality Of course, projecting profit is only half the story. The real power comes when you connect these projections to what actually happens. This is where integrate’s integration with accounting tools like Xero becomes crucial.

You can see your projected margins when you quote, track which quotes convert to orders, and then monitor payments as work progresses. Maybe your biggest potential profit comes from commercial jobs, but you’re receiving more orders from domestic customers. That’s valuable insight that shapes your marketing and sales strategy.

The system bridges the gap between “what we think we’ll make” and “what we actually made,” giving you the data to refine your pricing and improve your processes continuously.

Understanding financial data One concern we often hear is: “This sounds great, but I’m not an accountant.

Will I actually understand any of this?”

The beauty of integrate’s approach is its simplicity. You don’t need a finance degree to understand that a job costing £2,000 to produce and quoted at £3,000 gives you a £1,000 margin. The system presents this information clearly, without jargon or complicated formulas.

The Price Breakdown shows costs and margins in plain terms. The Quote List presents data in a format that makes sense to anyone who’s ever run a business. And because you can export the data, you can work with it in whatever way suits your thinking style.

The bottom line If we had to sum up the value of integrate’s profit prediction capabilities in one sentence, it would be this: integrate transforms your quoting process from hopeful guesswork into strategic decisionmaking, giving you the visibility to focus on profitable work before you commit your time and resources.

It’s not about making you an accountant.

It’s about giving you the information you need to make better business decisions.

Whether you’re adjusting prices, prioritising certain types of work, or planning your growth strategy, having accurate profit projections changes everything.

After all, turnover might make headlines, but profit pays the bills. integrate helps you see both where your profit has been and, more importantly, where it’s going to come from next.

E: gareth@endtoendit.com

We have teamed up with the popular industry quotation software, Tommy Trinder®.

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Enter important information once and have it populate live, in real time, on both platforms.

For a limited time, we are offering our customers their first month of Tommy Trinder®* on us! *Offer valid until 30/11/2025 and is not available to exisiting Tommy Trinder customers or renewals.

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112 | it & ecoms | nov_dec 2025

WPR launches My Hub, a digital platform transforming machine service and support through data-driven innovation and connectivity

WPR transforms service with My Hub W hen WPR set out to reimagine its digital service platform, the goal wasn’t simply to upgrade the user interface or add a few new features. It was to fundamentally rethink how machine owners interact with their equipment, access support, and manage daily operations in an increasingly digital world.

The result is My Hub—a comprehensive digital platform that brings every aspect of machine service into one intuitive environment. For window manufacturers juggling production schedules, maintenance demands, and the constant need for spare parts, it represents a significant step forward in operational efficiency.

My Hub is replacing WPR’s previous e-commerce platforms, but calling it an upgrade would undersell what’s been achieved.

This is a ground-up redesign of how service and support should work for installed machines.

Intelligent search, instant answers The platform’s AI-powered search functionality understands natural language queries, making it genuinely conversational. Need to know how to replace a specific component? Simply ask in plain English, and the system delivers the precise section of the manual, complete with diagrams and specifications. No more flipping through hundreds of pages or trying to remember technical terminology.

Visual navigation through 3D models Perhaps the most striking feature is the interactive 3D visualization of each machine. Users can rotate, zoom, and explore their equipment digitally, clicking directly on components to view specifications or place orders. This visual approach dramatically reduces ordering errors—a common issue when relying solely on part numbers and descriptions.

Round-the-clock availability Spare parts can be ordered at any time, day or night, without needing to consult catalogues or memorize article codes.

Guided maintenance at your fingertips The platform includes step-by-step maintenance procedures and video tutorials, ensuring that best practices are followed consistently. Whether training new staff or tackling an unfamiliar procedure, users have expert guidance available on demand.

Built with industry and clients input What distinguishes My Hub’s development is the collaborative approach WPR has taken. Rather than building in isolation and hoping the result would resonate with users, the company involved selected customers from the very first testing phase.

Customer feedback shaped the platform’s functionality, interface design, and feature

priorities throughout the year-long development process. The result is a tool that addresses real operational needs rather than perceived ones.

This collaborative model reflects WPR’s broader philosophy: that customers aren’t simply end users but active partners in technological advancement. Their insights, drawn from daily experience on the factory floor, ensure that innovations are not just technically sophisticated but genuinely practical.

My Hub represents more than a technological upgrade—it’s a commitment to customer autonomy and operational efficiency. In an industry where every minute of downtime has a cost and where the right part needs to be on hand when needed, having comprehensive support accessible instantly makes a tangible difference.

My Hub sets a new benchmark for what machine owners should expect from their equipment suppliers—not just quality machinery, but ongoing partnership through intelligent, accessible digital tools.

WPR is currently finalizing the rollout for all UK customers, with most already actively using My Hub to manage their daily operations. Early feedback suggests the platform is delivering on its promise: reducing downtime, streamlining spare parts management, and making maintenance more efficient.

E: ricambi@wpr.it https://wpr-machines.com

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114 | it & ecoms | nov_dec 2025

Mark Dudley, MD of Windowlink, explores why fabricators often postpone switching software and the hidden costs of delaying

Don’t wait to upgrade your software I ’ve been working in the fenestration industry for four decades, and I’ve noticed that it’s almost standard practice for fabricators to continue using software systems long after they’ve outgrown them. Despite recognising the limitations of their current systems, many businesses, for many reasons, postpone making the switch to something better.

I’ve observed this pattern repeatedly across the sector, and I’ve seen the consequences that often follow when businesses delay this necessary upgrade.

Why fabricators delay Fabricators postpone essential software changes for a variety of reasons. Fear of operational disruption often tops the list, followed closely by concerns about data loss during migration, training challenges, and potential production setbacks during implementation.

These are legitimate considerations in an industry where deadlines are tight, and margins can be slim.

Sadly, these worries often cause fabricators to choose to work with a problematic system they understand rather than face the uncertainty of something new. This is especially true for businesses that have previously experienced difficult software transitions or heard cautionary tales from industry colleagues.

Hidden costs of delay What many don’t realise is that postponing necessary software changes carries significant hidden costs that accumulate over time.

Firstly, there’s the ongoing cost of inefficiency. If your team spends extra hours each week compensating for software limitations, manually transferring data between systems, double-checking calculations, or creating workarounds, those hours represent real labour costs.

Another significant cost of delay is the ongoing burden of errors. Outdated or ill-fitting software often leads to mistakes in quotations, material calculations, or production specifications. These errors can lead to financial losses in wasted materials and time.

This can impact confidence across a whole team. When fabricators can’t fully trust their software, they could question every element of a job. Are the calculations accurate? Have all components been included? Is the pricing correct?

Power of great software Implementing software that’s specifically designed for your business can revolutionise your operations. At Windowlink, we’ve developed our solutions with a deep understanding of the unique challenges fabricators face daily.

Windowlink can be built around your specific production processes rather than forcing you to adapt to generic manufacturing workflows. Our systems can be configured to match your exact materials

and production methods, ensuring the software works the way you do, not the other way around.

Windowlink bridges the gap between sales and production. The same system that generates your customer-facing documents seamlessly feeds accurate manufacturing information to your shop floor. This eliminates the communication breakdowns that plague many fabricators when translating sales orders into production instructions.

Perhaps most importantly, our software grows with your business. As you add new product lines, materials, or production capabilities, the system can be expanded accordingly. Rather than constraining your growth, it becomes a foundation for you to expand on.

Making the move If you recognise your business in these descriptions, I’d encourage you not to delay further. The cost of postponement grows with each passing month, while the transition process itself is typically much smoother than anticipated.

We’ve refined our installations over the decades and can now complete typical switches in as little as two weeks. While no software transition is entirely without challenges, continuing with systems that fundamentally don’t meet your needs represents a far greater risk to your business in the long term.

Tel: 01452 348575 www.windowlink.com

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116 | it & ecoms | nov_dec 2025

Installers face margin squeeze at premium end of the market

M

arket analysis from Tommy Trinder points to a softening in prices for what were once high-margin staples like flush casements, vertical sliders, and bifolds.

A deep dive into more than 210,000 quotes created over the past six months by 700 of the UK’s leading window installers reveals a shift in the dynamics of the window and door market. The analysis, conducted by software pioneers, Tommy Trinder, suggests that profit margins are tightening, particularly at the top end.

Chris Brunsdon, founder and CEO of Tommy Trinder, explains: “As the cost-of-living crisis deepened during 2023 it was homeowners under 50, those juggling mortgages and major outgoings, who were first to pull back on spending.

Entry-level window options began to lose appeal, and the collapse of names like UKWDG and Safestyle signalled that selling cheap, white PVC-U was no longer a sustainable model.”

In response, forward-thinking installers pivoted quickly.

They expanded their offerings, leaning into premium products. This trend was mirrored in the Tommy Trinder platform, where quotes for aluminium, timber, and highspec PVC-U surged. Once-niche options like flush casements, vertical sliders, and bifold doors moved into the mainstream.

But success came at a price. “As more installers began offering high-end choices, competition increased, and we saw prices starting to drop,” says Chris. “While the volume of aluminium products quoted has remained stable, their overall share in terms of value has dipped - from 35% in 2022 to 29% now. We’re also seeing similar downward trends in flush sash and box sash windows. And bifold doors? In some areas our data suggests they’re being fitted for less than £1,000 per leaf - a historic low.”

In essence, many firms are being pushed to offer more complex product lines simply to maintain sales levels.

Despite a tightening market, Tommy Trinder report that demand for their software remains strong; more than 200 installation firms have switched to using the platform for their quoting so far in 2025.

“The pressure is on to work smart, not harder. Chris notes.

“Installers are searching for tools that elevate their brand, impress homeowners, and help position them as trusted providers. That’s exactly what Tommy is built to do.” www.tommytrinder.com

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118 | general feature | nov_dec 2025

Specific sustainability goals matter

Freefoam Building Products reviews sustainability credentials, arguing specific sustainability goals matter, elevating cladding and roofline standards

G

oing green is good for business. Consumers - and the stockists and installers that serve them – are becoming more and more concerned about sustainability. According to a recent Rated People survey, 43% of homeowners now say they’d be more likely to choose a tradesperson if they were ‘environmentally friendly’ . And they may pay extra for eco-friendly products or services, as shown in the PwC 2024 Voice of the Consumer survey, which noted that consumers are willing to pay a 9.7% sustainability premium, even with ‘cost-of-living and inflationary concerns’.

But it’s no longer enough for businesses just to say they are sustainable. Bland statements and murky promises are increasingly seen as ‘greenwashing’. Setting (and publishing) transparent sustainability targets with specific, measurable goals separate those companies who mean what they say from those who just pay lip service. And this goes all the way through the supply chain.

So what sustainability credentials should you be looking for in a supplier? A commitment to sustainability should include key topics such as ethics, quality, use of resources (eg labour, energy and water), waste management and a responsible procurement strategy.

It should also cover people – Health and Safety, skills, employment, and local communities.

Released in September 2025, Freefoam’s five-year Sustainability Plan is part of a broader initiative to embed environmentally friendly practices into the business. The targets – published at freefoam. com/professional/sustainability-archive - cover a wide range of activities. Freefoam aims to achieve these targets by the end of 2030, if not sooner.

As part of our sustainability strategy we measure the flow of all materials, and innovate to find new ways to Reduce, Reuse (keeping materials in circulation), and Recycle - eliminating waste. We seek to ‘close the loop’ wherever possible.

For example, Freefoam’s manufacturing facility in Cork operates a fully closed production loop - every kilo of PVC that comes into the plant leaves as a finished good for customers. The Cork plant - which runs day and night producing roofline, cladding, guttering and more - now also operates entirely on renewable energy, a significant milestone in our sustainability journey. The Northampton facility has been using renewable energy since 2022 and we’re working hard to closing the loop in production too.

Our new Sustainability Plan will take our journey further, with specific, measurable targets. Freefoam’s two-pronged strategy looks at Operations and People. Our operational objectives include reducing carbon emissions by 15% (compared to 2022 figures) in ‘Scope 1’ direct emissions eg burning fuel in company fleet vehicles and ‘Scope 2’ indirect emissions from energy purchased and used eg

electricity, heat or steam.

We’re aiming for a 10% cut in ‘Scope 3’ direct emissions from sources associated with Freefoam but which are outside of our control, ie from customers or suppliers.

We also plan to reduce mains water usage by 30% by 2030, and operate all Freefoam plants on a closed loop water system by 2027, using filtration systems. By 2030, we will also be sending zero waste to landfill, along with reducing our general waste figures by 15%.

In terms of people, we aim to cut the Annual Injury Incident Rate (AIIR) by 10% year-year, and ensure employees complete on average 18 hours of training or learning each year by 2027, with 5% of the workforce on a training pathway, for example an apprenticeship, graduate or work experience by 2027.

These targets aren’t a comprehensive list of projects and processes, but they allow us to measure performance and manage sustainability impacts and risks. We’re committed to enhancing our environmental performance while setting a benchmark for others.

“We’re embedding sustainability into the core of our business,” explains Aidan Harte, CEO of Freefoam Building Products. “By acting today, we’re building a stronger, more resilient company for tomorrow.”

To learn more about Freefoam’s sustainability journey, including targets, case studies and staff interviews visit https://freefoam. com/professional/sustainability-archive.

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EuroSiv 3A Molecular Sieve Desiccant

EuroSeal Insulated Glass Sealants

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THERMOSEAL THERMOSEAL GLASS GLASS EQUIPMENT EQUIPMENT

a brand of Thermoseal Group Ltd

Contact us at our: Birmingham Branch (Head Office): Tel: 0121 331 3950 | Email: bhamsales@thermosealgroup.com North West Branch: Tel: 01942 621557 | Email: northernsales@thermosealgroup.com Southern Branch: Tel: 01634 290240 | Email: southernsales@thermosealgroup.com Ireland Branch: Tel: 02890 365624 | Email: irelandsales@thermosealgroup.com

120 | product innovation | nov_dec 2025

Broad portfolio of bonding solutions

Lohmann delivers more than tapes, combining bonding, sealing, insulating and conversion expertise for fenestration’s exacting demands

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ohmann is a quietly formidable company with over 170 years of history. Its strength lies not only in its technical competence, but in its service ethos and its ability to move fast and precisely. Lohmann doesn’t just sell adhesive tapes, it delivers solutions through full bonding, sealing, insulating and its conversion capability that meet the very exacting demands of the fenestration sector.

Supporting the fenestration market places specific and growing demands on materials. The market expects, without compromise, high quality materials offering sealing, weatherproofing, thermal performance, durability, appearance, ease of assembly and regulatory compliance (thermal, fire, durability, UV). Lohmann is well positioned to serve this sector thanks to the designed features of its product range, its conversion capabilities and its service model.

Highly relevant to fenestration This global company offers a broad portfolio of bonding solutions that are highly relevant to fenestration: Flexible and durable foams and foam-based tapes used for weather sealing, sound insulation, and structural gaps. Pressure sensitive adhesives, both single-and double-sided, with different carrier materials (films, foams, scrims), are offered based on the requirements of the bond (glass-to-frame; frame-to-mullion; glass to decorative cladding; sealants to metal).

Lohmann recognises the regulations around building, energy performance, environmental impact, recyclability, and materials (for example, REACH / RoHS). The company promotes product lines that are solvent-free with bio-based recyclable liner systems.

These support fenestration manufacturers to meet construction codes, environmental regulations, and sustainability goals.

Offering products with functional enhancements such as adhesives with UV stability, flame retardancy, resistance to plasticisers and high/low temperature performance, which must meet rigorous building code or energy regulations, allows Lohmann to support their customers with the critical and everevolving needs of this market.

A solid choice for manufacturers and fitters With building regulations pushing up required levels of thermal performance and sustainability, and customer demand for unique designs, Lohmann’s broad product range, conversion and testing capabilities, make the company a solid choice for window and door manufacturers and fitters.

Beyond the physical products, a big part of Lohmann’s value to fenestration customers is the service. Application engineers offer support with choosing the right adhesive/bonding system; modelling performance under weather, UV, and temperature; advising how adhesives will react over time, under expansion/ contraction from heat or cold.

In a world where buildings are under scrutiny for performance, environmental impact and long life, partners who understand both the small detail (a seal, a bead, an adhesive joint) and the big picture (thermal bridging, air tightness, building lifetime) are essential. Lohmann is precisely that kind of partner.

Committed to pushing the envelope At the heart of the company’s success are the people. Lohmann has built a culture of innovation, technical mastery, and collaboration. Its leadership and engineering teams are committed to pushing the envelope, from R&D through to quality assurance, coatings, and converting. In terms of service, Lohmann continues to stand out by offering an end-to-end supply chain, promoted, managed and delivered by a global workforce committed to offering relevant solutions and exceptional service levels.

More than an adhesive company Lohmann is more than an adhesive company: it’s a systems partner. Its history, culture, and technical strength provide a backbone of service and innovation that few in its market can match. For the windows and doors sector, Lohmann offers not just high-quality materials (tapes, foams, adhesives, laminates) but the conversion flexibility, engineering support, testing capability, sustainability roadmap and regional presence that help manufacturers build better windows, doors and façades — more energy efficient, weather-resistant, durable and compliant.

With a site in Milton Keynes, Buckinghamshire, the team at Lohmann Technologies offer product advice and conversion capability, with a level of flexibility to support the ever-increasing demands of this market.

Tel: 01908 690837 E: sales@lohmann-tapes.com www.lohmann-tapes.com

Helping you grow is our priority As an independent business we don’t compete with customers. We help PVC stockists, merchants, and

installers grow, because it helps us grow. Our high-quality cladding, roofline, rainwater, window trim, and interior panel ranges come in a variety of colours/finishes (plus

accessories), with many RAL-matched to windows and doors for upselling.

“Freefoam is the perfect partner”

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Market-leading guarantees

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Full marketing and sales support

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Sustainably Produced

Learn more about Principality’s experience with Freefoam:

Matt Epps, MD, Principality Plastics Warehouse

Call 0800 002 9903 today to grow your business freefoam.com

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122 | general feature | nov_dec 2025

Solar shading matters more than ever

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As temperatures rise, solar shading leads the way — curbing overheating, saving energy, and redefining modern comfort

hen the history books describe the summer of 2025 in the UK only one word will be required: hot. Four heatwaves swept across Britain sending temperatures past 30°C and leaving thousands of homes uncomfortably hot. Bedrooms became ovens and living rooms turned into airless traps as fans and air conditioning units worked overtime. And at the time of writing, the unseasonably warm autumn weather is offering little respite.

In the middle of that long, stifling summer, solar shading specialist Caribbean Blinds released a White Paper examining overheating in buildings and the attitudes homeowners hold towards possible solutions. The results were eye-opening. People certainly feel the heat but most have little idea why it happens or how best to fix it.

The survey revealed that 41 per cent of homeowners are worried about overheating yet only 15 per cent connect it to poor shading.

Instead many rely on makeshift measures such as pulling curtains shut, plugging in fans or turning on energy-hungry air conditioning.

The real culprit is solar gain. Sunlight pours through glass as shortwave radiation, warms surfaces inside and bounces back as trapped heat. External blinds block this energy at source, cutting solar gain by up to 97 per cent and lowering indoor temperatures by almost 20°C. Despite the effectiveness, they remain rare in British homes.

The risks of inaction are growing. In July a ten-day European heatwave was linked to 2,300 deaths, 1,500 of them attributed to climate change by Imperial College’s Grantham Institute. University College London has warned that in a worst-case scenario heatrelated deaths in England and Wales could top 34,000 by the 2070s.

And as the BBSA points out, overheating is no longer confined to July and August. It now lingers into September and October long after people expect the danger to have passed.

A growing opportunity for installers However, this growing problem also points to a significant opportunity for installers. As demand for glazing continues to rise, so too does the need for effective shading to balance it. Modern homes feature larger glass areas, sliding panels and bifold doors, all of which increase solar gain. Installers who already understand glazing are perfectly placed to guide homeowners towards shading systems that complement their windows and protect the home from excessive heat. In a competitive market, offering external blinds can help businesses diversify, strengthen customer relationships and open a new revenue stream.

Stuart Dantzic, Managing Director of Caribbean Blinds, sees education as the missing link. “Large windows and bifold doors are hugely popular but they also let in a lot of heat. External blinds stop that heat at source. They are simple, effective and overlooked.

Changing how people think about them could make a big difference.”

Britain, in other words, is playing catch-up. In Spain, Italy and Greece external blinds and shutters are part of everyday life. Victorian Britain embraced shading too, with awnings over shopfronts and verandas shielding drawing rooms. Only cheap energy and the spread of air conditioning caused the practice to fade. Now it could not be more relevant. Research by London South Bank University found external blinds reduced the temperature in

London flats by nearly 20°C. At Salford University they were shown to cut winter heat loss by more than 20 per cent.

Designed for modern living Today’s blinds are engineered for modern living. They can shade sliding doors, rooflights, conservatories and pergolas. Mesh fabrics preserve the view while blackout options turn bedrooms into cool sanctuaries. Aluminium frames and high-tensile fabrics provide strength with little maintenance. For installers this means a highly adaptable product that can be fitted to a wide range of properties without complex construction work.

Caribbean Blinds has also invested in training, with its team completing the BBSA’s Smart Solar Shading Advisor course so they can explain in plain terms how shading transforms both comfort and energy use. This is the kind of specialist knowledge that benefits installers too. Success in difficult times depends on diversification, and adding solar shading gives glazing professionals another string to their bow, helping them grow in a market increasingly shaped by sustainability and performance.

A smarter way to stay cool “Cooling solutions have too often been an afterthought,” says Stuart Dantzic. “Fans and air conditioning are useful but they are not sustainable solutions.

External blinds work. They save energy, improve comfort and give homes resilience against hotter summers. Homeowners who understand their value are investing in long-term comfort.”

The White Paper leaves no room for doubt. Overheating in British homes is here to stay. Relying only on mechanical cooling wastes energy and adds pressure to the grid. Smarter external shading offers a simpler and more sustainable way forward. For homeowners it means lasting comfort. For installers it means fresh opportunity.

In a changing climate, both could make all the difference.

For more information about Caribbean Blinds and to download the White Paper free of charge, visit https://cbsolarshading.plx. mk/whitepaper

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124 | general feature | nov_dec 2025

A shared focus and shared success

Yorkshire stalwart Coral Windows, thirty-five years strong, credits Deceuninck partnership for enduring, market-leading momentum and success

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oral Windows has built a 35-year legacy as one of Yorkshire’s most established home improvement firms, and its 20-year partnership with systems company Deceuninck has been central to that success. Founded in 1990, Managing Director, John Valente, came into the industry through joinery, later gaining experience in sales, finance and manufacturing. “I’ve worked across trade and retail, in timber and PVC-U,” he says. “It gives you perspective on what matters to installers and to homeowners.”

Today, Coral focuses primarily on the retail market, while also taking on contracts for schools, colleges and commercial premises.

Over time, it’s built a reputation for reliability, innovation and customer service.

Coral began working with Deceuninck in 2004. “What stood out was how forward-thinking the business was, and still is,” John explains. “They had big plans and have always backed them up.”

Over the past 20 years, Deceuninck has supported Coral across tooling, marketing, product development and more. “They’ve helped us in so many ways it’s hard to quantify,” John says. “What’s always been consistent is their honesty, and how easy they are to deal with.”

The partnership is underpinned by shared values, particularly around sustainability. “Deceuninck’s environmental targets, like reducing CO2 by 60% by 2030, give us real talking points with customers,” says John. “People want better performance, but they’re also thinking about the bigger picture. That alignment is important.”

Product, performance and partnership Innovation remains a key part of Coral’s growth strategy. The company’s exclusive SmartFrame technology, for example, integrates with ERA’s Smart Hub to offer live monitoring, tamper alerts and instant notifications through a dedicated app.

“SmartFrame’s been a great success for

us,” says John. “It gives us something different in the market. And Deceuninck’s profiles gave us the flexibility and strength to bring it to life.”

Deceuninck’s broad colour offer, which includes 30+ options from stock and more available to order, has also played a part in Coral’s retail performance. “Coloured frames and Flush Sash are only going one way - up,” John continues.

“People want choice and design freedom. Colour lets them personalise their homes, and the demand’s there.”

Coral’s customer-first ethos is also reflected in its long-standing no-deposit, no-stage-payment policy. “It’s about trust. We do the work, then take payment,” John says. “Simple as that.”

2025 and beyond “We’re ahead of this point last year, and that’s encouraging,” says John. “It’s not a boom market, but we’ve got strong repeat business and we’ve stayed focused.”

With the second half of the year now well underway, Coral is focused on building momentum. “We’re always looking for new products and innovations to expand our portfolio,” John explains. “Our latest addition is the Triple Track sliding patio; it’s where the market is heading, and Deceuninck’s support helps us stay ahead of the competition.”

With 35 years of experience and a trusted supply chain in place, Coral is approaching the future with confidence.

“We’ve always backed our service, backed our people, and partnered with suppliers who do the same,” John concludes. “That’s how you keep moving forward, and we’ve no intention of slowing down.”

Tel: 01249 816 969 E: deceuninck.ltd@deceuninck.com

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126 | product innovation | nov_dec 2025

Carl F Groupco expands smart locking portfolio with Tedee solutions

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eading independent hardware supplier Carl F Groupco has further strengthened its smart product offering with the addition of Tedee smart locking solutions, giving customers more ways to meet growing demand for keyless security.

Owen Coop, CEO of Carl F Groupco, said: “Our aim is always to ensure our range reflects current market trends in this dynamic industry. Smart locking solutions are a major growth area at the moment, and by adding Tedee products to our portfolio we are giving customers more opportunities to capitalise on this demand.”

The Tedee PRO Smart Lock Bundle with Modular Cylinder offers seamless keyless entry and complete control over door access. The bundle includes the Tedee PRO Smart Lock, an elegant solution that offers ultra-quiet operation, fast locking, auto-lock/unlock and full app control all with bank-level security encryption. It also includes the Modular Cylinder, an

adjustable, high-security cylinder that is compatible with most European door types and ensures perfect alignment and smooth smart lock performance.

Owen commented: “The Tedee PRO Bundle offers effortless smart access and strong security all in one elegant package.

It’s perfect for a wide range of applications including modern homes, commercial properties and Airbnbs.”

The Tedee GO2 provides an impressive retrofit smart lock solution, sliding over an

existing European cylinder and securing with just three screws. Installation takes only minutes, bringing keyless convenience within easy reach.

Owen added: “The Tedee GO2 is an exceptionally simple yet effective smart locking solution for anyone wanting to experience the benefits of keyless operation.”

The Tedee products join other leading smart locking solutions in the Carl F Groupco range, including options from Yale, FUHR and Kenrick.

Owen noted: “Our experienced in-house team are always on hand to discuss our smart locking range and help our customers choose the solution that’s right for them. As an as independent hardware supplier, we’re uniquely positioned to offer impartial advice and tailored support.”

With the addition of Tedee’s cutting-edge technology, Carl F Groupco further cements its position as a forward-thinking hardware supplier and trusted smart security partner.

Innovation in motion from Winkhaus for modern doors and windows

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s homeowners prioritise performance, reliability, and usability, door and window hardware has become a decisive factor in the market’s evolution. The 2025 Keystone Consumer Trends Report shows that customers now expect fittings that are not only stylish but also intelligent and durable.

For fabricators and installers, this means hardware must withstand wear, frame movement, and environmental stress, maintaining airtightness and smooth operation for years.

Winkhaus continues to meet these demands with precision-engineered solutions that make modern fenestration effortless and future-proof. Among its latest innovations are primePort, aluPilot, and autoLock AV4, each combining advanced engineering with real-world practicality. autoLock AV4: Adaptive Performance The award-winning autoLock AV4 addresses thermal expansion issues that cause door misalignment. Requiring up to 70% less operating force, it maintains reliable locking and smooth operation across temperature shifts, reducing service calls and boosting accessibility. Extensively tested, AV4 enhances durability, ease of use, and customer satisfaction. primePort: Meeting the Sliding Door Surge - Sliding doors have overtaken bifolds as the UK’s preferred patio solution, driving

demand for systems that deliver smooth, reliable operation and slim, modern design. The primePort range, comprising Tilt-and-Slide (SK), Retract-Slide (AS), and Lift-and-Slide (HS) variants, offers modular, cross-compatible solutions across PVC-U, aluminium, and timber.

• primePort SK delivers compact, flexible tilt-and-slide functionality, supporting sashes up to 220 kg with a simple 180° handle turn. Shared activPilot components simplify production and improve efficiency.

• primePort AS brings space-saving retract-slide design ideal for apartments, keeping the sash flush to the frame while supporting up to 250 kg. Concealed components, soft-close options, and secure central locking make it ideal for urban

projects.

• primePort HS handles sash weights up to 440 kg for large openings and panoramic glazing.

Its smooth lift-glide action, lowthreshold options, and weather resistance combine performance with accessibility.

All primePort systems share common tooling and modular parts, streamlining fabrication and ensuring consistent quality. aluPilot: Strength and Simplicity for Aluminium Fabricators - The aluPilot platform redefines efficiency for aluminium windows, saving up to ten minutes per sash during assembly.

Supporting sash weights between 130 kg and 300 kg, it enables both surface-mounted and concealed hinge applications. The system is PAS 24-certified and includes Child Safety OBALKS restrictors tested to EN 13126-5.

Quick adjustments, preassembly options, and Winkhaus’ technical support further enhance productivity and precision.

Built for Real-World Demands From primePort sliding systems to aluPilot windows and the autoLock AV4, Winkhaus continues to deliver hardware designed for performance, security, and longevity. With modular compatibility across its portfolio, including the XR6 high-security cylinder, the company’s innovation ensures modern doors and windows perform beautifully today and for years to come.

nov_dec 2025 | product innovation | 127

Unique design and consistent excellence with Exofol TruGrain

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ow you can achieve a sophisticated wood grain appearance combined with the appeal of two new recently matched RAL grey tones, thanks to the unique Renolit Exofol TruGrain textured surface, designed for exterior windows. The TruGrain woodgrain texture is exclusive to Renolit and replicates the genuine feel and visual depth of natural wood grain. It contains fine linear woodgrain pores cleverly interspersed by none planking cathedrals giving movement and variety which accumulate into a low gloss soft touch surface finish. There is no better way to display the impact of this new appearance than with Silk Grey and Stone Grey.

Silk Grey TruGrain (RAL 7044) is a pearl grey that has an understated elegance to add a layer of luxury without being too overwhelming. The tones and textured finish help to create a shade that is cool enough to refresh a space yet warm enough to ensure it is still inviting. This shade evokes feelings of tranquillity and modernity and provides an ideal neutral foundation to create spaces that are serene and stylish.

Stone Grey TruGrain (RAL 7030) is infused with silvery-white to brighten the otherwise darker shade of grey to create both texture and depth to help your space feel more expansive and inviting. The colour is reminiscent of river stones and natural formations , blending organic beauty with modern elegance. This shade brings about

feelings of stability, calm and connection to the earth and can anchor your space in nature’s enduring beauty while offering a refined, contemporary finish. Both colours are produced in the Renolit Exofol PX grade of exterior films and have a warranty of up to 15 years, depending on the global geographic, climatic region.

Tel: 01670 718222 E: renolit.uk@renolit.com

Precision-engineered for performance, style, and compliance

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AP, a leading UK-based supplier of high-quality door hardware and security solutions, has officially launched its all-new Door Closer Range: a trio of high-performance door closers designed to combine safety, durability, and architectural style in one uncompromising offering.

Built for use across residential, commercial, and public settings, the range meets the highest standards for fire safety, accessibility, and long-term reliability. All models are CE marked to EN1154 and tested to EN1634. Adjustable closing speed and latching action ensure smooth, controlled operation, with multiple mounting options for flexible installation. The range includes three distinct solutions, each available in a choice of premium finishes, and designed to meet specific performance and aesthetic requirements across a variety of project types. The new Slimline Cam Action Door Closer delivers smooth, effortless operation on heavy doors, making it ideal for public

buildings and accessibility-focused applications. It meets BS8300 and Approved Document M, with low opening resistance, a clean, minimalist design, and is fire-rated for up to 120 minutes on timber fire doors.

The Rack and Pinion Door Closer offers robust, reliable performance in a classic overhead configuration. Manufactured using sustainable materials, it delivers consistent results across interior and exterior settings. It is fire-rated for up to 120 minutes

and built with high corrosion resistance for long-term durability.

For projects that demand discretion, the Concealed Cam Action Door Closer provides powerful functionality in a hidden format. Designed for FD60-rated timber fire doors (60 minutes) when installed with the appropriate intumescent pack, it also meets BS8300 and offers the same low opening resistance for ease of use in high-spec environments.

Simon Monks, Group Sales and Marketing Director at UAP, said: “‘Closing the door on compromise’: that’s the driving force behind our new door closer range.

Performance isn’t optional, and protection is non-negotiable. With three models, multiple finishes, and full fire and accessibility compliance, the range is built to deliver where it counts — giving professionals confidence in every spec, every install, every time.”

E: sales@uaplimited.com.

128 | product innovation | nov_dec 2025

Modplan increases Omnia production capacity to meet growing demand

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eading trade fabricator Modplan has announced a significant increase in production capacity for its Veka Omnia range, moving from a threeday to a five-day shift pattern in response to surging customer demand.

Liam Isaac, Head of Sales and Marketing at Modplan, said:“Since launching Omnia earlier this year, the response from our customers has been exceptional.

The system’s versatility, aesthetics and performance have truly struck a chord in the market. To ensure we continue meeting this growing demand, we’ve increased our Omnia production to a five-day operation.

This investment reinforces our commitment to delivering the quality and service our customers expect from Modplan.”

The Omnia suite of double flush windows and doors has quickly established itself in the market. At the heart of its design is a zero sight-line mullion, creating a clean and expansive appearance. For consumers seeking an even more refined aesthetic, windows can also be manufactured with invisible mullions, preserving the pure simplicity of the profile.

Liam said: “Combining sleek

sightlines, exceptional design flexibility and outstanding thermal performance, Omnia has become a standout choice for our customers across both contemporary developments and heritage restoration projects”.

By expanding to a five-day shift, Modplan is enhancing manufacturing efficiency, shortening lead times and strengthening its ability to support installers with reliable supply. The change is part of Modplan’s wider growth strategy, which continues to focus on investing in people, technology and product innovation.

Liam added: “The increased shift pattern reflects not only the strength and success of Omnia , but also the confidence our customers place in Modplan as their trusted supply partner. This development follows a series of significant investments, including the purchase of a new Supercut 6 Machining Centre from Avantek, to further support our growth and ongoing manufacturing expansion.”

Modplan manufactures the full Omnia suite including casement windows, tilt & turn windows, French doors and residential doors from its state-of-the-art Newport

fabrication facilities. The company also offers a comprehensive range of Veka, Profile 22 and Leka Systems products, making it a comprehensive trade supplier for installers across the UK.

Mila expands Supa™ range with stylish new Town Lever on Rose handle

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ila has added a new contemporary option to its Supa™ stainless steel hardware range: the Town Lever on Rose door handle and cylinder escutcheon – a sleek, ergonomic solution for modern exterior doors.

Designed to integrate seamlessly with the Supa™ stainless steel and Harbour ranges for a consistent, professional look, the range is available in three suited premium finishes – Brushed Stainless, Polished Stainless, and Polished PVD Gold Stainless. All are manufactured from high-grade stainless steel.

The Supa™ Town Lever on Rose handle is designed for the inside of an exterior door and pairs perfectly with Supa™ Pull Bars (sold separately) for a stylish, practical entrance. When fitted with a

Yale AutoEngage Lock (sold separately) with a 20mm faceplate, the door automatically secures from the outside when closed, allowing safe exit from within and effortless key entry.

The handle includes a hidden fixing plate that anchors it adjacent to the lock backset, providing a strong, durable fit without relying on surface screws that can pull out – especially important for composite or softwood doors.

The matching escutcheon neatly houses the cylinder on both sides, and for maximum security, Mila recommends upgrading to a Yale Platinum 3-Star Cylinder (sold separately). Suitable for both left and right-handed doors, the sprung lever ensures a smooth return to 90°, eliminating any risk of handle sag for a consistently refined look and feel.

Engineered with fabricators in mind, the solution is designed for quick and reliable fitting.

The Supa™ Town Lever on Rose exceeds industry requirements, with over 1,000 hours of salt spray testing – far beyond BS EN 1670 Grade 5. It also meets BS EN 1906:2012 testing for durability, strength, and performance, offers 100kg

axial strength, 30Nm rotational force, and comes with a 25-year guarantee.

Paul Pearson, Product Design Director at Mila, comments: “Our new Supa™ Town Lever on Rose door handle and escutcheon combines sleek styling, premium stainlesssteel construction, and proven strength.

Equally important, it’s designed for straightforward installation and seamless integration with our existing ranges – making it an excellent choice for fabricators working on modern exterior doors.”

Learn more about the new Supa™ Town Lever on Rose door handle and escutcheon online at milasecure.com.

nov_dec 2025 | product innovation | 129

Sheerline launches S3 architectural glazed roof

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fter successfully previewing the S3 Architectural Glazed Roof at FIT Show 2025, Sheerline has announced it is now available to order. In addition, it is on permanent display at the National Self Build & Renovation Centre (NSBRC) in Swindon. Sharing a similar design ethos to the award-winning S1 Roof Lantern, the S3 is set to shake up the glazed roof market. Aside from the launch of the S2 (an evolution of the well-known K2 system) at FIT Show 2023, it is fair to say there has been little innovation in the glazed roof market, until now. The S3 has been developed from the ground up and reflects the needs and wants, not only of homeowners, but of fabricators and installers too. As with all Sheerline products, it combines a refined sleek aesthetic with performance and ease of installation. For example, there are fewer components required for the S3 when compared to traditional ‘lean-to’ systems, which is a benefit to installers as it simplifies on-site assembly. Plus, the pitch is set in the factory during fabrication, which reduces the time required on site.

A standout feature that gained attention during FIT Show 2025 was the gutter and downpipe system, which are fully aluminium so there’s no warping or fading over time. The S3 on the stand featured the contemporary square gutter, but there’s also a traditional Ogee option too. Homeowners will appreciate the sleek aesthetic of the S3 as it perfectly matches with Sheerline’s aluminium windows and doors, creating beautiful fully glazed extensions for the ultimate in luxurious living. Aside from the aesthetic appeal, there are other benefits for homeowners including thermal efficiency. Sheerline recognises that while this is important to those in the industry, it is even more important for homeowners who live with the products. And not just in terms of keeping heat in during winter but also letting heat out during the summer to prevent overheating. Sheerline has the ideal solution for these concerns in the form of SheerVent®. This intelligent ventilation solution utilises powered actuators and can be enhanced with a discreet rain sensor.

In addition, to ensure the highest possible thermal efficiency, the S3’s rafter bars are 230% better insulated when compared to traditional conservatory roofs. This is thanks to the inclusion of Sheerline’s award-winning Thermlock® technology.

Tel: 01332 978 000 or email info@sheerline.com

Silka helps installers with up to £5k in free integral blinds

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n a market regularly described as a ‘race to the bottom’– Silka is showing installers that confidence in premium products still pays off. The aluminium brand has launched a new homeowner offer that rewards higher-value sales with up to £5,000 worth of free integral blinds, designed to help installers convert more customers while protecting the value of their sale.

Running until the end of the year, the promotion applies across Silka Aluminium Windows, Tilt & Turn Windows, Bifold Doors and French Doors. The value is calculated from the installer’s purchase price with Silka – not the resale price – giving trade partners complete control over their own margins and positioning.

Asa McGillian, Managing Director at Silka, says the promotion reflects a growing demand for support that goes beyond product supply. “We know that homeowners are more informed than ever. They recognise quality but still want a reason to justify the investment.

This offer helps our partners have that conversation with confidence – it’s about adding genuine value, not reducing price.”

The promotion is part of the Silka select trade partner programme, built to help installers succeed in the premium market. SilkaSelect trade partners gain access to free homeowner leads, marketing content, showroom materials and sales support – all designed to make selling Silka’s high-end aluminium products easier, more credible and more profitable.

Safeware expands Yale offering with new Lockmaster® Stable Door Lock Hardware distributor Safeware has further expanded its product range with the introduction of the Yale Lockmaster® Stable Door Lock, a purpose-designed solution for composite stable doors.

Reflecting the growing popularity of stable door designs across both traditional and contemporary homes, this latest addition to Safeware’s range allows fabricators to offer a premium locking solution for composite door sets whilst delivering exceptional performance.

Rob Hartill, Safeware’s Commercial Director, said: “The Yale Lockmaster® Stable Door Lock gives our customers a high-performance locking solution that’s specifically designed for composite stable doors. It combines Yale’s trusted product quality with the flexibility to meet a range of design and installation requirements.”

Designed around the proven Lockmaster® platform, the composite stable door lock features the Lockmaster® hook and anti-lift pin on both the top and bottom leaf.

It also incorporates a push-in snib feature to prevent accidental lock-outs.

With a choice of 35mm and 45mm backsets the lock is available without rollers and comes with a two-piece keep for ease of installation. It has been tested to 240 hours of corrosion resistance (Grade 4) and features a 430 stainless steel faceplate.

As part of the popular Lockmaster® collection, the Stable Door Lock delivers Yale’s trademark combination of security, functionality and ease of installation, ensuring fabricators benefit from a dependable solution backed by the strength of the brand.

Safeware’s long-standing partnership with Yale continues to deliver market-led hardware solutions such as the Yale SensCheck™ smart window and door lock and the Lockmaster® Panic Exit Device. Together, the companies are committed to providing customers with technically advanced hardware backed by dedicated support.

Rob added: “We’re constantly working with our hardware supply partners to deliver products that give fabricators an edge. The Lockmaster® Stable Door Lock is another example of how we are helping fabricators to offer more choice and deliver the quality that homeowners can rely on.”

With the addition of the Yale Lockmaster® Stable Door Lock, Safeware continues to reinforce its position as a leading hardware supplier and trusted partner for the UK door and window industry.

130 | movers and shakers | nov_dec 2025

Hallmark has appointed Marion Laverick as North East business development manager. Based in the region, she will support customers across North Yorkshire, Newcastle, Middlesbrough, Stockton, Durham, Hartlepool, Sunderland, the Borders, Darlington and surrounding areas.

Laverick brings a wealth of experience in the door and panel industry, with extensive knowledge of composite doors, uPVC panels and related products, making her a key point of contact for existing and prospective customers in the region. Her appointment reflects Hallmark’s commitment to better supporting the growing demand for its products in the North East and to continuing to drive new business opportunities in this key area. She will work closely with customers throughout the territory to ensure they are fully supported as they develop their relationship with Hallmark and expand their use of its range. Laverick can be contacted at marion.laverick@ hallmarkpanels.com, and colleagues are invited to join in welcoming her to Hallmark.

Hardware supplier VBH has announced that Ryan Holmes has joined the company in the role of Regional Sales Manager – South East. Ryan will be well known to many fabricators in southern England. He is very experienced, having represented prominent and respected hardware companies for the past 10 years.

VBH offers a large portfolio of products from its own highly respected greenteQ brand, as well as those from longstanding supply partners including AGB, Cotswold, Roto, Securistyle and Yale.

VBH advise that Ryan is already achieving success with new and existing customers as he builds the company’s presence in its ‘home’ region. Richard Gyde, MD at VBH says: “I have known Ryan for many years, and I am delighted that he has decided to join VBH at this exciting time for us. Ryan has extensive product knowledge, which is hugely beneficial both to VBH and to our customers. Equally importantly, Ryan is very much a people person and has seamlessly slotted into the team since joining in September.”

Hörmann UK has strengthened its sales team with the appointment of Colin Grey as Sales Manager for the Hörmann Truedor range of composite doors. Colin brings with him a wealth of experience gained over decades in the UK door industry. Originally from the North East, Colin relocated to the Midlands in the 1990’s after serving in the Royal Navy, beginning his industry career with a window systems company.

He went on to hold several senior sales positions with a leading designer and manufacturer of interior and exterior doors, solidifying his reputation as a respected and knowledgeable figure in the entrance door sector. Colin said: “I’m thrilled to be joining Hörmann at such an exciting time. The Hörmann brand is renowned for its quality and innovation, and I’m particularly pleased to be working with a UK-manufactured product that’s sustainably produced. I look forward to playing a key role in driving the growth of the Hörmann Truedor range across the UK market.”

Armadillo Metal Coatings, part of UAP, has appointed its Founder Dr. Alex Neilsen as Managing Director. Nielsen replaces Nicola John, Managing Director of FDM by UAP, following the company’s acquisition by Allegion plc.

John leaves the role to focus on FDM’s continued growth, building on the success of the UK’s first practical training centre for the fire door industry, launched in 2024 and already training more than 1,200 professionals, alongside the opening of a new facility in partnership with the Fire Protection Association (FPA) in January 2026.

Dr Alex Neilsen, Managing Director of Armadillo, said: “Leading Armadillo provides an opportunity to build on the foundations we established and take our innovations further.

“With the backing of UAP and Allegion, we’re focused on scaling production and expanding Armasmart into new materials and markets to deliver smarter, longerlasting surface technologies for real-world applications.”

Freefoam Building Products have announced the promotion of Carl Rutter to the position of National Sales Manager.

In his new role Carl will oversee Freefoam’s national sales team across the UK, working closely with area sales managers, stockists and key accounts to support growth and strengthen the company’s market presence.

Carl joined Freefoam in 2006 as Area Sales Manager for the South-West bringing with him extensive experience of trade counter supply in the PVC building materials sector.

After many successful years working with our customers in the South-West Carl was promoted to National Business Development Manager in 2023. He has played a pivotal role in developing strong customer relationships and delivering sustained sales growth across the business.

“I’m proud to be taking on this new challenge,” said Carl Rutter. “Freefoam is a fantastic company with a strong customer focus and a great team. I’m looking forward to building on our success and continuing to deliver value and support to our customers nationwide.”

Hoppe (UK) has welcomed three experienced professionals in logistics, business development and technical sales support. New to Hoppe is logistics manager Glenn Rickwood, succeeding Christopher Mills who recently retired after 25 years of dedicated service. Glenn is an experienced warehouse, distribution and operations professional. His extensive background in implementing warehouse systems and managing stock positions him as the ideal candidate to lead the logistics team within the Wolverhampton distribution centre.

Gary Cooper has been appointed as business development manager, adding considerable sector expertise to the commercial team. Gary’s background includes roles with some of the industry’s most respected names, including Integrated Doorset Solutions and Leaderflush Shapland, before its acquisition. Finally, Yvette Barker joins as technical sales support executive, bringing over 25 years of industry experience. Yvette has deep technical knowledge of architectural hinges and door hardware

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