2018 What's Up Yukon Press Kit

13

Years Sharing Yukon’s Stories HELPING YOU PLAN YOUR TIME SINCE 2005

2018 PRESS KIT DISTRIBUTION | TOP 10 BENEFITS | DIGITAL OPPORTUNITIES | SPECIAL ISSUES | BOOKING DEADLINES

JOIN OUR CLIENT E-LETTER

Follow Us on:

whatsupyukon.com

For Deadline Reminders & Insider Details!

February 23, 2007 Issue #60

FREE All Northern. All Fun.

Schedule pages 18 & 19

What’s Inside What’s Happening Stage in Motion ...........2 Editor’s Page ..............3 Village Shows..............4 Dining Fine ................6 Beer Buzz ..................8 Sense Tomorrow ..........9 What’s Happening ...... 10 Yukon Rainbow ......... 12 Life on the Farm ........ 12 Wild Gamer .............. 13 Can Can .................. 14 Night Lights.............. 16 DISCourse ................ 17 Creative Living .......... 20 Caribouisms ............. 21 Avant Gardener ......... 23 Dept of Youth ........... 24

Thank You, Peter … … for the Canada Winter Games

Arts and Culture I Love a Concert ............. 25 Spectacle ..................... 25 Our Cultures.................. 26 Yukoner in India ............. 26 Arts Listings .................. 27 From the Arts ................ 28

Sports and Rec Play Makers .............. 29 Fit n Healthy ............ 30 Yoga Off The Mat ....... 30 Twister League ......... 31 Get in the Games....... 32 Silver Sled ............... 32 Braeburn’s Quest ....... 34

As Whitehorse welcomes the Canada Games athletes and their supporters and fans, let us remember it was Peter Milner’s enthusiasm and strength of character that made it all possible. Sadly, he did not live to see this day, but Yukon athletes will honour his memory as his initials appear on each uniform.

George Maratos pays tribute to Mr. Milner on Page 29.

COUNTDOWN

WHATSUPYUKON.COM 0 0 0

10 Reasons to choose What’s Up Yukon Days To The

Horwoo Mal d’s Lower l Floor

HEALTH

COMFORT

Denturist: CHRIS VON KAFKA LD DD Canadian Licenced Denturist, Denturist Diploma

668-2510

1 2 3 4 5

FUNCTION

APPEARANCE

A Reputation Built on Trust and Quality

Member

or 1-888-660-1839

Production Quality What’s Up Yukon’s full colour production model demands a higher quality print to achieve our magazine layout and feel.

• Non-toxic vegetable based ink and completely recyclable • Full Colour Digital Newsprint • Premium Glossy Print (8 Pages) and premium colour print pages • Professional Graphic Design Services

6

We offer a comprehensive online experience

7

What’s Up Yukon invests in learning more about readership through a third party professional business - Datapath Systems.

Presently no other local media does this for their clients.

Datapath follows the standards of Canadian research guidelines and back up their data 100%.

Donna is one of only 300 Canadians certified in Market research and a leader in North America, she is often presenting research results around the world. Survey research is proven to be statistically accurate within 5%.

FREE Distribution - is a HUGE advantage This is the information age and we all expect to have access for Free.

Free Distribution is a big contributor to What’s Up Yukon’s success.

Remove barriers from readers with unique distribution points.

It is What’s Up Yukon’s policy for all content to be 100% local What’s Up Yukon promises readers and advertisers only local content - never using free on-line fill services.

Local content is crucial to maintaining the high percentage of readers who actively read the entire issue.

Engagement is key.

What’s Up Yukon ads are out for one week!

This means your message gets more time in the market compared to traditional newspapers.

People are busy today. Once a week distribution ensures What’s Up Yukon and your ads receive consistent readership and consistent content retention. Another benefit, the events content compels readers to reference the events on multiple occasions.

What’s Up Yukon is FUN

8 9 10

Yukoners enjoy reading about their neighbours and plan their leisure time with the many schedules inside.

What’s Up Yukon is about celebrating who we are and exploring what we can be. Numerous columnists and writers take being the FUN EXPERTS, seriously.

Tammy Beese Goddess of Chaos Publisher tammy@whatsupyukon.com

Danny Macdonald Rhetorical Devises Editor danny@whatsupyukon.com

What’s Up Yukon’s website boasts Yukon’s largest digital cultural archive, most comprehensive events database, and is always updating with the latest stories. We offer modern interactive advertising - no plain static ads for our readers!

Tamara Neeley Daring Copy Advisor Copy Editor

What’s Up Yukon is INNOVATIVE Unique opportunities? Try something different?

What’s Up Yukon dives in with new ideas on a regular basis.

The very existence of What’s Up Yukon has been built on creativity and thinking outside the box.

If you have partnership opportunities, special booking size requests, content design/ad integration bring it on!

What’s Up Yukon can reach both locals and tourists Not an easy feat. Very few publications can appeal to both markets.

Yukon mine camps receive What’s Up Yukon When Mines are operational, we send every issue to remote regions throughout Yukon.

What’s Up Yukon ’is a proud member of

Ulrich Trachsel Assistant Entrepreneur Client Care & Administration ulrich@whatsupyukon.com

Keira Howard Collections & Enforcement keira@whatsupyukon.com

Free distribution, it makes a difference!

Unique Distribution Opportunities High Traffic Locations For Easy Pick up

Whitehorse 202 Hotel & Restaurant 38 Video Riverdale A&W Airport Chalet Alpine Bakery Air Canada Air North Arts Underground Asahiya Japanese Restaurant Bank of Montreal Beez Kneez Big Bear Donair Boston Pizza Canada Games Centre Canadian Tire Certified Auto Services Champagne & Aishihik First Nation Office CIBC Bank Compadres Burritos* Copper Ridge Place Coyote Video Cross Country Ski Club * Dandelion Clinic Days Inn Hotel lobby Driving Force Earl’s Restaurant Edgewater Hotel Elija Smith Building Epic Pizza Envirolube Extreme Pita Family Stop Hotel FH Collins Library Fraserway RV GP Distributing Gold Rush Inn Golden Age Society Granger Big Way Grocery Hair Sensations Hendrick’s Barbershop

High Country Inn High Country RV Park * Home Hardware Horwoods Mall Integra Tire Java Connection Kwanlin Cultural Centre Klondike Rib & Salmon* Kluane Freight Lines M&M Meats MacCauley lodge McDonald’s Many Rivers Marble Slab Metro Chrysler Midnight Sun Coffee Roasters Motor Vehicles Northerm Pho Vietnamese Cuisine Pizza Hut Erik Nielsen International Airport Northern Safety Network RBC Royal Bank Real Canadian Superstore Ricky’s Restaurant Riverside Grocery River View Hotel Save On Foods Scissor Happy Shipyards Park Shoppers Drug Mart SKKY Hotel Skookum Jim Friendship Center Small’s Expediting Stacey’s Butcher Block Starbucks Subway Super A Riverdale Super A Tags Super A Porter Creek TD Bank Tim Hortons Titan Gaming & Collectibles

Tony’s Pizza Town & Mountain Hotel Trails North UPS Store WalMart Westmark Whitehorse Hotel Whiskey Jack’s Whitehorse Food Bank Whitehorse General Hospital Whitehorse Medical Clinic Whitehorse Physiotherapy Whitehorse Subaru Wines by Design Your Independent Grocer YTG Cafeteria Yukon Arts Centre Yukon College Yukon Honda Yukon Inn Yukon Liquor Store Yukon Meat & Sausage Yukon Nissan Yukon Public Library Yukon Tourism Visitor Information Centre

Canada Post Locations: Atlin, Beaver Creek, Burwash Landing, Carcross, Dawson City, Faro, Haines Junction, Marsh Lake, Mayo, Old Crow, Inuvik, Ross River, Teslin, Watson Lake

All Yukon Communities Carcross Caribou Crossing Coffee * Cabin Fever Adventures * Chilkoot Trail Authentic Sourdough Bakery Montana Services *

Yukon Suspension Bridge *

Spirit Lake Restaurant + Cabins *

Carmacks Coal Mine Campground * Tatchun General Store Hotel Carmacks Dawson City Bonanza Market Dawson City General Store Dawson City Recreation Centre Dawson City Visitor Information Centre* Downtown Hotel Eldorado hotel Klondike Kate’s * Triple J Hotel Westmark Hotel Westminster Hotel Destruction Bay Talbot Arm Motel & Fas Gas Eagle Plains Eagle Plains Hotel & Service Station * Faro Faro Studio Hotel Haines Junction Little Green Apple The Raven Hotel Village Bakery and Deli * Mayo Bigway Grocery Pelly Crossing Selkirk Groceries Minto Mine Ross River Dena General Store Stewart Crossing The gas station there

Teslin Johnson’s Crossing Lodge Nisutlin Trading Post Yukon Motel Lakeshore Resort Watson Lake Kathy’s Kitchen Recreation Centre Silver Tip Mine Super A Watson Lake Visitor Centre *

Yukon Gateways & Neighbours: Atlin, B.C. Atlin Food Basket Inuvik, NWT North Mart Visitor Information Centres Dawson Creek, BC Fort St John, BC Fort Nelson, BC Grande Prairie, Alberta Skagway, Alaska Bites on Broadway Glacial Smoothies & Espresso Skagway Airport Skagway Visitor Center * You Say Tomato Store Haines, Alaska Alaska Rod’s Captain’s Choice Motel Haines Airport Haines Visitor Centre * Olerud’s Market Centre Second Nature Store Alaska Seaplanes Juneau & Sitka Condor Airlines Flights * May to October

*Seasonal distribution

Special Distribution Opportunities: Festival & Event Programs = Add 500 -1,500 copies Canada Post Full Mail drops 2 times per year = 12,000 copies Yukon School Distribution 2 times per year = Add 2,500 copies Yukon Conferences = We’re often in delegates’ welcome packages What’s Up Yukon base distribution is 5,700 copies weekly.

Distribution reaches 7,000 or more depending on season, festivals & special requests.

Monica Garcia Ground Support Government & Corporate Client Care monica@whatsupyukon.com

Penny Bielopotocky Director of Intelligence Events Guru events@whatsupyukon.com

Lesley Ord Design Wizard

Paulette Comeau Design Wizard

Didier Delahaye Design Wizard

Print Advertising

Production Specs Print Advertising

Production Specs

This guide contains useful information for producing your ad for publication in What’s Up Yukon.

If you need additional information, please contact Tammy Useful information for producing your adfor further assistance. tammy @whatsupyukon.com for publication in What’s Up Yukon.

ACCEPTABLE SOFTWARE FORMATS

Pre-Flight CHECKLIST

Adobe Indesign CC, CS6.5 and lower versions. The packaged folder archive must include a pdf proof and an idml translation file, plus linked images and fonts. Pass through flightchecker to ensure completeness and no errors.

PDF:

Adobe Photoshop CC, CS6 or earlier (flattened, or in layers with all type rasterized or fonts included) *

 The file was distilled using PDF X1/a:2001 settings.

EPS (with pictures embedded and all type outlined or fonts included) * Illustrator CC, CS6 or earlier (flattened, or in layers with all type outlined or fonts included) *

A quick check through this list can eliminate most print problems.  PDF file was created using Acrobat Distiller.  All fonts were embedded.  Security settings were turned off and no encryption was used.  PDF is cropped to correct ad size with registration and crop marks turned off.

JPEG (be aware that we convert these to tiff, cmyk before printing)

IF SUPPLYING AD IN DESIGN STAGE:

Microsoft Word or Publisher files are not accepted! However, we can build your ad in-house using your Word or Publisher document as a guide. Please embed any graphics or supply separately. This service is included in your advertising price.

FONTS:

PDF (high resolution print quality, preferably PDF/X-1a:2001) **PREFERRED**

 Open type or Multiple Master fonts were NOT used.

TIFF (flattened)

 Outlined fonts - save a copy of non-outlined text outside of the ad area for future editing.

* Rasterizing and outlining type ensures that we will not have any font substitution problems, however, it renders the type un-editable.

A NOTE REGARDING IMAGE RESOLUTION The professional quality of the images in your ad are a reflection of the quality you strive for in your business.

In order to ensure the highest quality results for your ad images, all images must be adjusted to a minimum of 220 pixels/inch at the size it will appear in your ad (300 pixels/inch is optimal for glossy stock ie. our front, back and centre). Please note that printing an image requires a much higher image resolution than viewing it on a computer screen. If you are unsure of the quality of your image, try printing it at home or in your office on a standard ink jet or laser printer. Does it look pixelated (soft, crunchy or distorted)? If so, the only way we will be able to use your image in your ad without it appearing pixelated is if the width and height are scaled down, therefore increasing the resolution. If you do not have a printer, we will be happy to inspect the image resolution for you (all ad images will be inspected for resolution quality at the time of submission).

An image at 72 pixels/inch (typical web resolution) may look like this on your computer screen:

But it will look like this when printed on paper:

 Both screen and printer fonts were provided.

IMAGES AND SCANNING:  Include all TIFF [LZW compression was turned off] or EPS images used in ad (no giffs or jpegs).  Halftone or photo-quality images were sized to 220 dpi for newsprint or 300 dpi for heatset or glossy products.  All line art and line drawings were sized to 600 dpi for newsprint or 800 dpi for heatset or glossy products.  All images have been flattened (no layers). In-house designers should save their .psd files (if used) and include in archived folder for future editing.  All files are CMYK/Grayscale/Line Art (no RGB).

COLOURS:  Use pure Black (4 Color or registration black is not recommended).  All colors are CMYK - replace all PANTONE or RGB colors with CMYK and give consideration to dot gain (28%) and ink density (240%).  Type under 9pt and lines under 1pt should be one process ink colour (cyan, magenta, yellow or pure black) or white only (or accuracy of registration cannot be guaranteed on newsprint).

DOCUMENT:  The ad measures the correct size.  All files have been flattened (no layers).  Ad has a border defined by background or a line. If not, it may be necessary to add one to separate it from editorial.  Ad pasteboard is cleared of old images not used in ad.

NAMING CONVENTION

Please be aware that if you submit low resolution images, there is very little we can  Image names should be specific eg. red hat.tiff, NOT generic eg. image.tiff do to enhance image quality. We can always lower the resolution (downsampling) if it is too high, but increasing the resolutioninformation, (upsampling) will not improvecontact it.

If you need additional please Tammyfor further tammy PDFs supplied assistance: should reference ad name and@whatsupyukon.com date, eg. 150205_Whitehorse Chamber.pdf, NOT whatsupyukonad.pdf Note: Supplied image brightness/contrast may be adjusted to optimize print quality.

Pleased to offer these additional services FRE

E

All Northern.

August 12, 2005 Issue #16

WHATSUPYUKON. COM

All Fun.

Storytelling Festival Klondyke & Harvest Program Fair Pages 13

to 16

What’s Inside

FRE All No rth

Every Home

ern. A ll Fun .

DOES have a Mountain View Top Ten Entries on Page 12

What’s Inside What’s Happening

African Guitar Summit Playback ..2 Theatre .........2 The Editor’s Dining Fine Page.........3 ................4 Recipe ......................4

Let’s Get Growing ...... 17 Life on the Farm ........ 17 Avant Gardener .........

18

Arts and

11

Years Sh Denturist:

Sports and

HEALTH

Canadian

Licenced

Denturist,

Denturist

DD

A ReputationAPPEARANCE Inside Horwoods Built Mall - Corner on Trust and of 1st Avenue

really,

who would

pay for

Quality

and Steele

Street

Member

y

DIS TRI BUT

PHOTO:

2016 PRESS

RICK MASSIE

massierick@hotmail.co m

(Because,

All ...

this?)

Danette

FUNCTION

Diploma

G YOU PLA

Arts and

Sports and

Rec Special Olympics ....... 18 Fitness Competitor ..... 18 Cross Country Play Makers Skiing ... 18 ..............

Fit ‘n’ Healthy 19 ..........

Yoga Off 20 The Mat ....... 20 Wellness Listings ....... 20 Sport Listings Night Lights ........... 21 ..............

Walkabout 22 ...............

23

Readman

classical guitar for will be playing her at the Yukon a hometown Arts Centre audience Territory Nov. 6. is Classical musicians an evening for Yukon classical to play and sing for Yukoners.

n’s Storie

WWW.WHAT SUPY

s

N YOU R

TIM E SIN

Denturist:

Culture

Peruvian Artists .............

Jane Coop .................... 13 Red Cross Benefit ........... 13 Stage in Motion .............. 13 Gala Francophonie 14 ..........

Arts Listings .................. 14 From the 15 Arts Audio Borealis ................ 16 ................

16

Belongs to Yukoners

COMFORT

KAFKA LD

Extreme Readersh ip Surve

All Northern.

Yukon Arts Centre

Rec Atlatl ......................

Play Makers .............. 24 Fit ‘n’ Healthy 24 ..........

Walkabout ............... 25 Sport Listings 26 ...........

Yukon Lies ............... 26 Habitat Golf ............. 23 27

aring Yuko

CHRIS VON

HEL PIN

24 Hours of Writing Attention ......5 Span ............6 Life on the Farm ..........6 Beer Buzz ..................7 Yukon Rainbow ...........7 Restaurant Listings .......7 Dept. of Youth ............8 Tyler Kyte ..................8 Wild Gamer ................9 Classical Territory ........9 Bar Listings ................9 What’s Happening ...... 10 Caribouisms .............

Avant Gardener 11 .........

Mountain Views ......... 11 12

Culture

Storytelling ...................

John Bly ....................... 19 Stage in Motion .............. 19 From the 19 Arts Destinations ................ 20 ..................

Art Listings ................... 21 Audio Borealis 21 Yukon Rainbow................ 22 ..............

Dept. of Youth ............... 22 23

The many of Robbie faces — the many stories — Benoit will 18th Annual be featured Yukon International at the Aug. 19 to 21 at its Storytelling new home at Shipyards Festival Park.

November 4, 2005 Issue #22

E

What’s Happening

Tulips on the The Editor’s Bus .........2 Dining Fine Page.........3 ................4 Recipe ......................4 Yukon Music Fan ..........4 Discovery Days ............5 Attention Span ............6 Beer Buzz ..................7 Watson Lake Caribouisms Fair .........7 Heavy Music ...............8 Wild Gamer Concert ....8 Fireweed ................9 Festival ........9 What’s Happening ...... 11

Gardening

UKON .COM

HEALTH

CHRIS VON Canadian

Licenced

COMFORT

KAFKA LD Denturist,

Denturist

DD

Diploma

FUNCTION

A ReputationAPPEARANCE Inside Horwoods Built Mall - Corner on Trust and of 1st Avenue

Quality

and Steele

Street

Member

CE 200 5

Six issues specially selected for those wishing to target Families and Kids.

April 1, 2008 Issue #92½

Does Not SSuck uck k As Much

What’s Inside

What’s Happening

Avant Gardener ..... 14 Editor’s Page ...........6 Didee & Didoo Brew-Ha-Ha ....... 30 Beer Buzz ............5 Happenings.............. ?

Dining Fine .......... 22 ...........

Sense Tomorrow 17 Life on the ......1 Farm ......9

Arts and

D

Culture

DISCourse Right to ............ 18 Write Arts Listings ....... 11

ataPath Systems readership has conducted survey (they didn’t an extreme of What’s phone people, has concluded Up they snuck Yukon readers that one paper while out of two up on them) and this at Zola’s sitting on a Yukoners read this Café Doré toilet. So, if you on an elephant’s and are what you foot, you your neighbour reading are Trombetta, sitting on. Saysmay want to checkis sitting this “I like to host Coaster’s read What’s loyal reader, to see Anthony Up Yukon I will totally Comedy every right read it April other Wednesday before I 9 before at 9 p.m. our next show.”

............8 Yukon Rainbow ......

Writing Clinic ........ 20 31

Sports and

Rec

Yoga Off The Sport Listings Mat ... 14 Fit ‘n’ Healthy........ 12 Fished That ....... 27 ..........

36

2 68 www.WHA TSUPYUKO N.com

KIT

'til ChristmasDays .....

ION | TOP 10 BEN EFI TS | DIG SPE CIA ITA L OPP L ISS UES ORT UNI | BOO KIN TIE S G DEA DLI NES www.whatsupyukon.com

October

21, 2010

Issue #205

Up at

All Fun.

Kick

23 Centr e TourerArts 17 Octob YukonPage the See

Ther

All Northern.

PHOTO:

Ken Bolton

e

- off

B

randon from theIsaak gets inspiration Alaska CBC’s Song Quest Highway Page 4 for ...

WHAT’S

INSIDE

What’s Happening With the McQueen nippy weather here, Katya says it’s your roaster time to celebrate

Follow Us

Yukon Happen

Arts & Culture

Active Interests

Nick Robinson is hip hop and youthfresh off a week Pelly Crossing empowerment of in

... Page 9

on:

For Denise gives the Norman, the open road mind space not to think to think ... or

... Page 15

ings

... Page 21

See Pages A Reputation

5 Health 5 Comfort 5 Function 5 Appearance

Denture Specialist: Chris Von

Canadian Kafka LD DD Denturist Licenced Denturist, Diploma

6&8 Built on

Trust and

Quality

Call today 668-2510 for an appointment

112-1116th or 1-888-660-1839 First Street, Horwood‘s

Mall

whatsup yukon.co m

JOIN OUR CLIENT E-LET TER For Dead line Reminder s, Prizes & Insider Details!

FRONT PAGE ¾ WRAPS

THE FOLD OUT

• What’s Up Page is 16” tall • The wrap page is 12” tall.

• 2” of client space appears above the fold.

• 16 pages 8 1/2 x 11 opens to two 8 page sides • 200 extra copies no charge

Last issue of each month.

We’ll profile Yukon Businesses.

Our readers plan their time with us Enter it on our website or email it to: events@whatsupyukon.com Sync your Google Calendar with us!

Our system will check your event calendar every day to make sure your information is always current.

WE’VE BEEN RECOGNIZED BY OUR COMMUNITY: • Whitehorse Chamber of Commerce “Contribution to Community” Award • BDC Young Entrepreneur for Yukon Award • Yukon Legislative Assembly Tribute For enriching the lives of Yukoners, contributions to the economy and celebrating culture.

• Chatelaine Magazine Story Top 80 women to watch in Canada!

• Whitehorse Chamber of Commerce “Business Persons of the Year” Award • Tourism Industry Association of Yukon “Cultural Tourism” Award

What our Clients say We definitely love working with What’s Up Yukon for our marketing efforts, even more, since we discovered through a community survey that our audience is using WUY as one of the main references to know what’s going on in the Yukon. WUY is the best for advertising performing arts.

Gwaandak Theatre Always professional and offers a lot of options and possibilities for l’AFY communications.

Association Franco-Yukonnaise Your ambition and energy is a blessing.

We here at Canal Marine and Oceanside RV in Haines love to be a part of your publication.

You stand above the rest in your timely ads.

Thank you again for your continued support.

Oceanside R.V. Park I have really enjoyed watching What’s Up grow - you guys are so committed to this community forum - thank you for the great covers, unique columns approach and listings.

Patti Balsillie CAE, EQAT Tammy and her committed Team of experts bend over backwards for their Clients. The entire paper is first-class, never boring and always full of good and interesting news.

Even the quality of the photos is first-class.

What’s up Yukon—I trust it and admire the way it is run. Special thanks to Tammy for all of your very helpful advice and the time you take to make your Clients feel special. Your brand of service and quality is truly exemplary.

Joy E Karp Author & Business Owner Top-notch people who are passionate about their work and who seek (and make happen) mutually beneficial opportunities. We really appreciate our partnership and the latest article and photos really captured the essence of who we are and what we are trying to be. In fact, thanks to What’s Up promotion we attracted members from Dawson and Beaver Creek!

Yukonstruct

The support and design I receive from What’s Up Yukon makes marketing so much more stress-free than any other publication I’ve worked with. It’s just so nice to have that attention, especially when you’re a one-person operation. It makes me feel as though my business matters to you as much as it does to me!

Ellen Brian Little Star Astrology We truly appreciate your commitment to building a rich and culturally vibrant Yukon. The program helps highlight the amazing Aboriginal art & culture Yukon has to share.

Adaka Cultural Festival What’s Up is not only THE BEST source for news on Yukon arts and culture, you are awesome supporters.

Yukon Queer Film Alliance Fantastic to deal with and very efficient!

Yukon Chamber of Mines Excellent customer service and attention to detail.

Kevin Moore, Edward Jones Very easy to deal with and Tammy was so helpful in getting our ad constructed and in the paper. Communication was always prompt as well...very pleased!

Yukon Speech-Language Pathology & Audiology Association Residents and businesses enjoy the coverage and services What’s Up Yukon provides in our community. Similarly, the majority of audiences at the Palace Grand Theatre (and 60,000 visitors to our community) often rely on What’s Up Yukon coverage during their trips. Dawsonites and our visitors appreciate reading What’s Up Yukon. Thank You! Klondike Institute of Art & Culture Live at the Palace Grand Theatre Dawson City, Yukon

What our Clients think Advertising in What’s Up Yukon weekly has been so successful, we’ve had to re-evaluate our marketing plan to accommodate the business success we’ve enjoyed.

Ammanda Partridge Business Owner, Elements Esthetics I am very happy with Condor’s partnership with “What’s Up Yukon”. The exposure has been great and the flights are doing very well. This should be another successful season for both of us.

Janet Gorecki-Mackanin Sales & Marketing Manager North America, Mexico & Caribbean Region Condor Airlines We have received several emails, phone calls, in person comments from both staff and public indicating that our new page in What’s Up Yukon is a great resource for information.

Comments such as:

“I think the page is great!”

“I’m reading What’s Up Yukon more and more.”

“I picked up a What’s Up Yukon today and thought your page was very informative!”

“Its nice to have up to date information available as this is a free publication and located everywhere!” “ I like that the branding reflects Parks and Rec, and that CGC is just a part of that messaging.”

“I found the ad easy to read and follow and have seen it change and be updated from the previous ad, which made me come back and read it for current updates.”

“Kudos!”

Tim Laprade Leisure Services Supervisor Parks & Recreation City of Whitehorse

We're

13

d

Years ol

A few comments regarding our ad design service from What’s Up Yukon:

“Give your designer a hug from me! It’s beautiful.”

“It’s freakin’ beautiful” “I LOVE IT! Your ads blow me away!”

Jerome Stueart Marketing Director Yukon Art Centre I would like to thank the What’s Up Yukon team for such a great BreakOut West feature. Neat to see a different take on the musical profiles, the schedules were laid out beautifully so easy to follow (saw lots of people with an excerpt from What’s Up Yukon in their pockets over the weekend), and the cover on the edition drawing from the many Yukon music/ musician stories in past issues was exceptionally effective!

Encouraging some of the restaurant venues to advertise including the Yukon spotlight/musicians definitely helped increase their business. The Yukon spotlight initiative went over very well from all accounts. I personally know dozens of people who deliberately fraternized those Yukon establishments that were featuring Yukon musicians.

So kudos all around. Cheers!

Duncan Sinclair Music Yukon

“High praise from the merchants who’ve participated in the past.”

RE: Skagway Pages in What’s Up, Yukon Carlin “Buckwheat” Donahue Executive Director Skagway Convention and Visitors Bureau

15,448 Printed Pages

563 Magazine Covers created

12,327 Yukon Stories told

173,100 Events listed

557 Writers since First Issue

3,448,192 Copies distributed since 2005

Online Advertising Rates whatsupyukon.com How We Build Reader Engagement Online: Yukon’s Largest Digital Cultural Archive •

11 of our 13 years are up!

•

Yukoners plan their time with us!

•

Great for artist profiles and readers interests!

•

16-20 new reasons to check back each week!

•

Plus we are actively pushing to the site too!

Your Online Account

Most Comprehensive Yukon Events Database A sophisticated content tagging system Always The Latest Stories

will allow you to change up your ads when you want and gives you the ability to check your stats by impressions, hovers and click throughs.

What’s Up Yukon clients receive $150 and $200 discount

Easy For Readers to activate Social Media

Preferred and Best Print Clients Monthly Online advertising plans only

Silver Level Ad format options

SIX SITE LOCATIONS $125 / week or $350 / month 300x250 Sizes located in sidebar.

Basic Static Ad

The Flipper or Swapper

The Slideshow

 300 x 250 Sidebar ad with link to landing site and room for text below

Gallery

Amazing Cube

 Image changes on mouseover

Up to 5 slides rotate at a set interval.

Click to Enlarge

Countdown

6 images and captions of your choice slickly rotate as cube faces.

An eye-grabber!

Coupon

Countdown to a big event or end of a sale.

Displays a customizable countdown, such as “7 days, 3 hours, and 10 minutes,” which updates.

Doesn’t require an image.

“Click to Enlarge” call to action opens the image in a new window.

Great for flyers and Menus.

First created for real estate agents selling property. ad displays logo, agent’s name, photos with details that users click to rotate through.

Ribbon A thin copy ribbon at the top of the page Colors and size are highly customizable, and it can be fixed to hover over or stick with the page content.

One image cutout-style to promote a sale or event. Upon clicking, users are redirected to a mobile-friendly page that they can print or use on a mobile device.

Online Advertising Rates whatsupyukon.com Gold Level Ad format options

All Silver Ad format options +

SIX SITE LOCATIONS $155 / week or $475 / month 728x90 or 300x250 Sizes.

Basic Static Ad

Expandable Flyout

728 x 90 static banner with link to landing site and room for text below

300x200, expands to 300x400 on mouse hover.

Slide In

into view when  Adtheslides  user scrolls down through a certain % of the page.

(Thinner banners work better on mobile.)

Drag & Drop

More like a game. The user drags one object to a designated area... “Throw the bottle in a bin, feed the turtle pizza,” etc.

Instant Facebook Create an ad from a latest Facebook feed once per hour.

Displays photo, caption, comments and likes.

Two images: one for the initial ad, and one for the expanded portion.

They can fly out to the top, left, bottom, or right.

Create an ad from an Instagram feed once per hour. Displays photo, caption, comments and likes.

Scratch Off Instant Tweeter

Sneaker



Instant Instagram

Create an ad from a latest Tweeter feed once per hour. Displays photo, caption, comments and likes.



Sneaks” up from the bottom of the page. Wide and short ads work best. This ad has frequency limit as to be friendly to our users.

Youtube

Scratch-offs are fun!

Just supply a top image to scratch and a bottom image to appear underneath. You can optionally write text to appear underneath as well.

Works on mobile too.

Platinum Level Ad format options

An easy way to showcase video and still track views and plays (clicks). It’s fully responsive, mobile friendly.

Instant RSS Displays the latest posts, news, press releases and more from a constantly updated feed.

Instant Text Message Pulls in text and picture messages sent via text from a phone number that you specify. Any text or picture will display within 20 minutes.

All Ad format options +

SIX SITE LOCATIONS $175 / week or $575 / month 728x90 or 300x250 Sizes.

The Roadblock

Expandable Flyout The ad appears above the

Two images: one for the

content and hovers in the middle of the screen. We set the view frequency with consideration for user experience, as these ads are very effective at getting attention.

initial ad, and one for the expanded portion. They can fly out to the top, left, bottom, or right.

A much larger version of the Gold option ad.

728x90, expands to 728x400 on mouse hover.

2018 Planning Calendar Booking Deadlines and Publication Dates: Booking by 5 pm Issue Release Mon, Jan 8 Mon, Jan 15 Mon, Jan 22 Mon, Jan 29 Mon, Feb 5 Mon, Feb 12 Mon, Feb 19 Mon, Feb 26 Mon, Mar 5 Mon, Mar 12 Mon, Mar 19 Mon, Mar 26 Mon, Apr 2 Mon, Apr 9 Mon, Apr 16 Mon, Apr 23 Mon, Apr 30 Mon, May 7 Mon, May 14 Mon, May 21 Mon, May 28 Mon, Jun 4 Mon, Jun 11 Mon, Jun 18 Mon, Jun 25

Wed, Jan 17 Wed, Jan 24 Wed, Jan 31 Wed, Feb 7 Wed, Feb 14 Wed, Feb 21 Wed, Feb 28 Wed, Mar 7 Wed, Mar 14 Wed, Mar 21 Wed, Mar 28 Wed, Apr 4 Wed, Apr 11 Wed, Apr 18 Wed, Apr 25 Wed, May 2 Wed, May 9 Wed, May 16 Wed, May 23 Wed, May 30 Wed, Jun 6 Wed, Jun 13 Wed, Jun 20 Wed, Jun 27 Wed, Jul 4

1

Theme

Business 2 Rendezvous Rendezvous Business Home Issue

Business

Family Fun Business Women’s Issue Family Fun Family Fun Business Men’s Issue

Business

Booking by 5 pm

Issue Release

Theme

Mon, Jul 2 Wed, Jul 11 Mon, Jul 9 Wed, Jul 18 Mon, Jul 16 Wed, Jul 25 Hunting & Fishing Mon, Jul 23 Wed, Aug 1 Mon, Jul 30 Wed, Aug 8 Back to School Mon, Aug 6 Wed, Aug 15 Mon, Aug 13 Wed, Aug 22 Mon, Aug 20 Wed, Aug 29 Business Mon, Aug 27 Wed, Sep 5 Mon, Sep 3 Wed, Sep 12 Mon, Sep 10 Wed, Sep 19 Mon, Sep 17 Wed, Sep 26 Family Week Mon, Sep 24 Wed, Oct 3 Business Mon, Oct 1 Wed, Oct 10 Mon, Oct 8 Wed, Oct 17 Mon, Oct 15 Wed, Oct 24 Mon, Oct 22 Wed, Oct 31 Business Mon, Oct 29 Wed, Nov 7 Mon, Nov 5 Wed, Nov 14 Family Fun Mon, Nov 12 Wed, Nov 21 Mon, Nov 19 Wed, Nov 28 Business Mon, Nov 26 Wed, Dec 5 Mon, Dec 3 Wed, Dec 12 Business Mon, Dec 10 Wed, Dec 19 First Issue of 2019: Booking Deadline Jan 7, Release Jan 16

1

What’s Up Yukon does save some extra spaces for late bookings. If you miss the deadline, please do email us as we may be able to accommodate your late request.

2

THEMED ISSUES: What’s Up Yukon works hard to deliver a vibrant readership base. Special themes allow you to target your message alongside relevant content. Additional distribution reaches even more readers.

DISTRIBUTION January 17 March 28 April 18 September 26 October 31

5,500-7,000 depending on time of year First Issue: add 1,000 copies Mail Out: add 7,000 copies In Schools: add 2,500 copies (Education week April 23-27) In Schools: add 2,500 copies (Family wk Oct 1-7) Mail Out: add 7,000 copies

PRODUCTION POLICY Free AD DESIGN: First Proof: Copy Changes: Camera ready ads:

At Beese Ent. Publishing’s discretion Guaranteed & Free Must arrive on/before Thursday 2 pm, otherwise ad runs as designed.

Must be booked by Tuesday, and provided Thursday of the same week.

Our office is located at 205-205 Titanium Way (Trades Centre) Send Press Releases to: editor@whatsupyukon.com To advertise call us at 667-2910 or e-mail: sales@whatsupyukon.com whatsupyukon.com