IT’S MORE THAN RANCHES, IT’S RELATIONSHIPS
One-on-one expert guidance from a team who understands what Montana is all about.
“THERE’S A LOT OF DUE DILIGENCE AND HOMEWORK THAT HAS TO BE DONE BY THE BROKER TO UNDERSTAND A PROPERTY BEFORE YOU CAN LEND ADVICE OR TO VALUE IT. YOU HAVE TO BE AN EXCEPTIONALLY GOOD LISTENER AND WILLING TO PUT IN THE EFFORT TO LEARN
EVERYTHING ABOUT THE PROPERTY SO THAT YOU CAN DO IT JUSTICE.”
WESTERN RANCH BROKERS
TABLE OF CONTENTS
INTRODUCTION | 6
WHY
SUMMARY | 20
WHY WORK WITH US
LET OUR EXPERIENCE LEAD THE WAY
Jim Toth, Bill Boyce, and Caleb Campbell started Western Ranch Brokers because we respect the people, the places, and the land and want to ensure the connectedness running through it all lasts. We care more about our clients than having anyone’s name on the business. Your legacy is our priority. Western Ranch Brokers is about you, not the broker.
Western Ranch Brokers is rooted in Montana and our legacy is here. With us, sellers get a dedicated team of experienced and diligent ranch brokers who understand cementing one’s legacy means connecting it to another. Authenticity and approachability matter to us. We created Western Ranch Brokers because we know they matter to you.
OUR EXPERIENCE
50 years combined of transactional experiences ensure a smooth selling process
Honest and hard-working with look-you-inthe-eye integrity
Long-lasting bonds with both sellers and buyers
An equal partnership within Western Ranch Brokers to benefit sellers
An established pool of highly qualified buyers
Industry-leading resources and forward thinking marketing approaches
Partners with ranch, business, ag and outfitting backgrounds along with a downright genuine likeability—and skyrocketing sales numbers
WITH 50 YEARS OF COMBINED EXPERIENCE COMES CONNECTIONS.
OUR REACH SPANS BEYOND STATE LINES INTO INTERNATIONAL REAL ESTATE INVESTOR CIRCLES. WE UTILIZE MULTIPLE TECHNOLOGIES TO EXPOSE YOUR PROPERTY TO THOUSANDS OF POTENTIAL BUYERS AND THEIR REPRESENTATIVES.
“Thank you for holding this entire deal together! This certainly would not have happened without your persistence, patience and insight.”
- BILL C., ANTELOPE CREEK RANCH, SUMATRA, MT
DEDICATED AND PRIORITIZED SERVICE
For over a half-century we’ve refined our personalized service through experience and dedication. As a seller you demand your broker listens, then acts. By prioritizing your legacy, our team uses a wealth of resources to ensure your financial goals are handled with a market-driven approach without sacrificing the personal touch.
COLLABORATIVE AND FORWARD-THINKING PARTNERS
Our team works collaboratively to get your property sold. We are the only brokerage in the industry combining multi-generational, on-the-ground ranching and business experience with personalized and customized listing and marketing services. We also specialize in off-market transactions for those who would rather not publicize the sale of their property. We listen to what you want and then get to work.
FIFTY YEARS OF EXPERIENCE
Our experience working on countless deals means we understand your needs—whether it’s a confidential and discreet transaction, catering to the unique intricacies of navigating family interests and dynamics, or finding the right buyer to carry on your legacy. We’ve proven that our approachability paired with our dedication gets the deal done. And gets it done in a fashion that our sellers want and deserve.
POOL OF QUALIFIED BUYERS
Our small but dedicated team accumulated over $250M in sales in 2021, and we continue to realize annual revenues in excess of $100M. Our focused marketing along with years of relationship building helps us reach a large pool of high-net-worth national and international buyers. In the last three years, more than 50% of the properties we sold were to buyers that we brought to the table.
OUR TEAM OF EXPERTS
Our team of Jim Toth, Bill Boyce, and Caleb Campbell are ranchers, anglers, hunters, and business owners. Our Montana roots run deep and long. We know gravel roads, we know to give a broncy colt a wide berth, and that good neighbors keep their fences tight, but we also know when to clean our boots and head for the boardroom. We know the difference between cattle range in Eastern Montana and timberlands in the West, and the value they create. We know what water is worth, in its various forms and quantities. We know what feed puts pounds on calves, and which crops work in each soil.
When you list your property with Western Ranch Brokers, 50 combined years of ranch sales and transaction experience go to work for you. We listen and get to know you and your ranch, because every property is different. Our willingness to go the extra mile means we showcase the best attributes of your listing.
JIM TOTH Broker
Jim knows that land is worth more than just its physical assets. He understands the value and importance of tillable acreage, how cattle stocking rate affects rangelands, the ins-and-outs of water rights, habitat management, and a lot more. For the last 40 years, Jim’s experiences in Montana ranch brokerage, ag businesses and outfitting have given him the opportunity to develop a diverse clientele ranging from homestead ranch families to equity fund investors.
Jim’s ability to gauge a property’s values, highlight its best assets and understand a buyer’s interests are a large part of his success—the rest of his successes are the result of his personable approach.
BILL BOYCE Broker
With a lifetime of running ranches and more than 15 years of experience on both sides of the fence—representing buyers and sellers—Bill occupies a unique position in the ranch brokerage business. His passion for first-hand, boots-onthe-ground knowledge is as rooted as his Montana legacy while his experience means he understands the complexities of each transaction.
His business instincts paired with his ranching know-how prove invaluable to a broad spectrum of people. Before, during, and after a ranch sale, Bill’s steady demeanor and willingness to share his lifetime’s worth of knowledge allows a ranch’s legacy to carry on under new ownership.
CALEB CAMPBELL Broker
Caleb is a 4th generation Montanan from a family known for business integrity, land stewardship, and wellbred Quarter Horses. Caleb’s background pairs nicely with his modern world understanding and worldly experience—he’s traveled to six continents, studied abroad in Scotland, and worked on a New Zealand cattle station, all before settling down to continue the family traditions in Montana.
When he’s not working for real estate clients he can be found working with his young horses, at a team roping jackpot, hunting and fishing across Montana, or at home settled on the family ranch with his wife and his two daughters.
WESTERN RANCH BROKERS
MARKETING SERVICES
LET US TELL THE STORY OF YOUR RANCH.
The team at Western Ranch Brokers brings a level of experise you won’t find anywhere else. We combine our localized knowledge with comprehensive marketing strategies and innovative tactics to properly showcase each listing’s numerous attributes and attract qualified buyers.
MARKETING INITIATIVES
Website
Custom brochures
Professional photography & videography
Mapping
National & regional print advertising
Digital advertising
Email campaigns
Social media promotion and advertising
WEBSITE
Our marketing team engages potential buyers and brokers through our own website, which is continually optimized and showcases each listing, receiving significant traffic. We also promote each listing through multiple website platforms, including Western Ranch Brokers, WesternRanches.com, Land.com, Land Broker MLS and other ranch and real estate related media.
CUSTOM BROCHURES
We design a custom brochure for each of our listings, providing potential buyers with a professionally printed copy. Brochures typically include a property overview and have informative sections on the land, improvements, ag operations, water and mineral rights, and any other features that make a property unique.
The brochures also often note the property’s surrounding areas including local amenities and attractions for those buyers who may be less familiar with the location. Each property brochure is available on our website, requiring interested parties to submit their information in order to download the brochure. We then personally follow up with each inquiry and add them to our database to receive future information.
MAPPING
Maps play a critical role in capturing each property’s attributes. We employ only the best mapping software engineers to ensure boundaries are clear, homesites are easily realized, and orientation is appropriate. Western Ranch Brokers marketing program includes a digital interactive map for each property on our website and often additional bespoke map images that help illustrate the most important features of each listing.
PROFESSIONAL PHOTOGRAPHY & VIDEOGRAPHY
Western Ranch Brokers works with a number of professional photographers to capture striking images of each property and its features for our website, brochures, social media, email and advertising campaigns.
We also work with experienced videographers and gather extensive footage of the property and its improvements including aerial drone and interior shots to create compelling videos.
ADVERTISING & PR
We regularly place both print and digital advertisements in national and regional publications as listed below. We also pitch story ideas to these and other publications as appropriate for those interested in PR opportunities. Our listings are syndicated to thousands of websites across the internet.
Western Ranch Brokers advertises with several real estate publications to present our listings to both interested buyers and brokers. We also work with publications that cater to related interests such as equine activities, the farm and livestock trade, and high profile news outlets.
Our digital advertising program consists of internal and partner email campaigns, various listing services, Google display and search ads and social media ads.
› THE LAND REPORT
› LAND MAGAZINE
› THE WALL STREET JOURNAL
› INTERNATIONAL REAL ESTATE
› CENTRAL MONTANA HOMES & LAND
MAGAZINE
› MONTANA FARMS & RANCHES
MAGAZINE
› WESTERN LIVESTOCK JOURNAL
› WORKING RANCH MAGAZINE
SOCIAL MEDIA
Western Ranch Brokers uses social media to create additional awareness about your property and reach an engaged buyer audience. Our property listing videos have been viewed tens of thousands of times within the last few years.
Click the icons below to explore our social media platforms:
EMAIL CAMPAIGNS
Western Ranch Brokers engages with potential customers with weekly email campaigns to our thousands of newsletter subscribers. Custom designed emails feature eye-catching photography, detailed information about available properties and links to our listings and brochures. We also use our email campaigns to feature areas of interest throughout Montana and highlight the properties which are located nearby, telling a more comprehensive story of the communities and surrounding amenities for those who may be less familiar with the state.
SUBSCRIBE TO OUR EMAILS
