Player Development Handbook

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TABLE OF CONTENTS Overview PGA REACH WNY Foundation Program Funding Growth of the Game Grant Education PGA.Coach WNYPGA Academy Youth Programs Drive Chip & Putt PGA Junior League PGA Family Cup WNYPGA Jr Tour Adult Programs Doubles Golf PGA Club Championship PGA HOPE Partners Serving Members Junior Golf Hub Ikonik Go Golf U.S. Retailtribe

3 4 5 6 7 8 9 10 11-12 13-14 15-16 17-18 19 20-21 22 23 24 25 26 27 28


OVERVIEW PURPOSE OF THE DOCUMENT - MAINTAIN THE MOMENTUM! The WNYPGA Player Development Handbook was created to help WNYPGA Professionals create engagement and revenue at their facilities through platforms and resources made possible by the Growth of the Game Committee and WNYPGA Section Staff. Every facility is unique and through the platforms outlined in this document each Professional can create their own “package” of offerings at their facility. We have provided the information about offerings available to assist you in Maintaining the Momentum we have seen in the 2020 golf season. Use these offerings to help you inspire, engage, and retain players and families at your facility to continue the momentum during the coming golf season and beyond. This will assist you in creating value for your facility and yourself! After reviewing the document please reach out to the Western NY PGA Section Staff for assistance in growing your value as a member and the golf facility.

PGA REACH WNY FOUNDATION MISSION STATEMENT: PGA REACH WNY was created with a goal of providing support to various organizations within the boundaries of the Western New York PGA Section. Through the game of golf, the Foundation will work to fund programs supporting its mission, including the Western New York Section PGA Junior Golf initiatives and various other underprivileged youth golf programs. The Foundation will conduct and/or support a variety of initiatives that serve the founding pillars: youth, military, and diversity in golf. PGA REACH Western NY is the 501 (c)(3) charitable arm of the Western New York Section, PGA of America. The foundation was started by local Western NY PGA Professionals with the focus of impacting lives throughout the Section (Buffalo, Rochester, & Erie) through the game of golf. Our programs align with the founding pillars: Military, Youth, and Diversity/Inclusion. YOUTH




PGA Junior League is the flagship youth pillar program of PGA REACH WNY, with the goal of making the program accessible to all interested youth. With more than 42,000 golfers representing 3,400 teams in 47 states throughout the United States, participation in Junior League continues to increase each season. In 2019, the WNYPGA Section had over 500 juniors ages 7-13 competing in PGA Junior League.

MILITARY PGA HOPE (Helping Our Patriots Everywhere) is the flagship military program of PGA REACH WNY. PGA HOPE introduces golf to veterans with disabilities to enhance their physical, mental, social and emotional well-being. In 2019, PGA HOPE impacted 2,500 Veterans nationwide and over 100 locally, taught by over 350 PGA Professionals across country. DIVERSITY/INCLUSION PGA Works Fellowship is one of the flagship programs of PGA REACH WNY. The PGA WORKS Fellowship is a program that offers access to individuals from diverse backgrounds—whether by gender, age, race or color, national origin or ancestry, sexual orientation, disability, religion or Veteran status—into the golf industry to gain experience in all facets of the golf industry.


CONTACTS: Bob Ashley, PGA WNYPGA Junior Golf/Player Development Director 716-707-3818

Doug Wert, PGA Regional League Manager - Region 3 719-351-2738





FUNDING AVAILABLE FOR PGA PROFESSIONALS GROWTH OF THE GAME GRANT OVERVIEW In 2021 the WNYPGA REACH Foundation, in collaboration with the New York State Golf Association, Buffalo District Golf Association and the Rochester District Golf Association Foundations, will provide grants to junior golf/growth of the game programs that meet the established program criteria. The goal is to award a maximum of $12,000 in grants based on the number of applications that meet the criteria. We encourage all Western New York PGA Members and Associates to offer a youth/growth of the game program at their facilities or within their communities and to utilize this grant to initiate a new program or to enhance and strengthen an existing program.

EVALUATION CRITERIA A committee composed of the members of the associations conducts initial reviews and determines if all information required is provided. The committee may meet or speak with the candidate further if required. The committee then determines the benefits of each grant request and makes recommendations to the entire PGA REACH WNY Board of Directors, which makes the final decision. Junior Golf/Growth of the Game Grant Criteria/Consideration: 1. Program must have a WNYPGA Member or Associate involved. 2. Programs must target ages 18 and under, individuals with disabilities, military or diverse populations. 3. Grant application must include a budget and explanation of how the grant funds are to be used. 4. Grants will be limited to (1) per facility at a maximum of $2,000 each. Additional grant request will be considered if there is funding available and if the additional request is for a different program targeting different demographics, program goals, etc. 5. Consideration will be given to span and benefit to the community. 6. Grant recipients will be asked to provide a follow-up report outlining the results of the program and the perceived impact on growing the game. All 2021 Grant recipients must provide a follow-up report to be eligible to receive a grant in 2022. 7. Along with the follow-up report, documentation and explanation of how the grant money was used must be provided.


Expand Facility Junior Programs

Host Women Clinics

Junior Golf Clinics Veteran Programs

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PGA Jr. League Drive Chip & Putt Clinics Sponsor a Diverse Golfer Sponsor a Junior Golfer

EVALUATION CRITERIA The Grant Application Deadline for 2021 Programs is Monday, April 19th, 2021. Grant Applications will be awarded based on Foundation Funding available and those that match the criteria above. Organizations may apply for grants in consecutive years. Grant awards will be used solely to run said program and no one individual or organization is to profit from the grant. *The Foundation does not fund endowment campaigns, religious or political activities





PGA.COACH OVERVIEW In 2014, the U.S. Olympic Committee, in partnership with the National Governing Bodies, created the American Development Model (ADM) to help Americans realize their full athletic potential and utilize sport as a path toward an active and healthy lifestyle. The model uses long-term athlete development concepts to coach as many as possible, as long as possible, with the best experience possible. Golf’s governing bodies (LPGA, The Masters, PGA of America, PGA TOUR, USGA and USA Golf) have partnered with the U.S. Olympic Committee to apply ADM to golf. The goal is to create athletes that love the game, realize their potential and become life-long golfers. How Does ADM Work? • Creating positive experiences early, for all athletes, will keep more players engaged and retained in our sport. Introducing the right aspects of play in a structure that is fun, engaging, and progressively challenging, allows golfers of all ages to experience the challenges and joys of our sport. Why Does ADM Work? • American Development Model was designed by sports scientists to help support a lifetime affinity to sports, and to develop athletes to their greatest potential. These principles align physical and psychological development to stages, delivering appropriate skills and exercise at the appropriate time. You can expect to learn • How to create the right experiences at the right time, which leads to better coach-customer relationships and retention for you.

BENEFITS PGA.Coach App • Lesson planning, note taking and assessment tools for all ages and skill levels • Create your own lesson plans using over 150 different ADM inspired activities • Video and illustrated demonstration for activities Coach Profiles on PGA Coach Profiles is a new product designed to help you market yourself to the millions of people that visit monthly. If you wish you will also be sent leads from your Coach Profile.


WNYPGA ACADEMY The goal of The WNYPGA Academy is to provide WNYPGA Professionals with an inclusive and Section-wide affordable online learning platform that allows for expanded education both related to the golf business and non-related to the golf business. We believe this directly fits in with the Section's mission of being a professional force for PGA Members to maintain and upgrade their skill level to allow them to compete in today's business world. FIRST TIME USERS All first-time users must set up an account through BrainCert (via link above). You will then receive a confirmation email from BrainCert with a link to enter your payment through BlueGolf. Once your payment has been processed, your account will be activated within 24-48 hours. For assistance in creating your account please view the WNYPGA Academy User Guide HERE CLICK HERE TO REGISTER FOR WNYPGA ACADEMY $59 ANNUAL MEMBERSHIP

BENEFITS OF ACADEMY ENROLLMENT: • Unlimited Access to WNYPGA Academy Education (On-Line & In-Person) • Free Access to In Person WNYPGA General Education Seminars • Required Educations MSR’s • Low-Cost Education in a timely fashion • Ease of Use CURRENT COURSES AVAILABLE: • How to Utilize SuperSpeed Golf • Showing Your Value as a PGA Professional • Digital Coaching with Ikonik Golf • Expand Your Brand with Operation 36 • How to Sell Your Business with Brian Jacobs Golf • Golf Genius Tournament Software Best Practices • Teaching with Technology





DRIVE CHIP AND PUTT OVERVIEW By tapping the creative and competitive spirit of girls and boys ages 7-15, Drive, Chip and Putt provides aspiring junior golfers an opportunity to play with their peers in qualifiers around the country. Participants who advance through local, sub-regional and regional qualifying in each age/gender category earn a place in the National Finals, which is conducted at Augusta National Golf Club the Sunday before the Masters Tournament and is broadcast live by Golf Channel.

What can YOU and YOUR facility do to benefit from engaging in Drive, Chip & Putt? •

Encourage your junior golfers to register for a qualifier. Visit

Host a local or sub-regional qualifier

Create and implement youth training clinics with a Drive, Chip & Putt twist

LEVERAGING DCP TO CREATE REVENUE PGA Professionals can use the Drive, Chip & Putt model to create and retain youth golfers at their facility. The following ideas and concepts can be modified to fit your golf facility with the ultimate goals of increasing youth activity at your facility, creating g revenue for your instruction business and driving awareness of the Drive, Chip and Putt Championship.




5. 6.

Set Up – 20 minutes Welcome, Rules and Scoring Review – 5 minutes Driving Demonstration – 2 minutes Driving Instruction – 10 minutes a. Topics to be covered are at the discretion of the PGA Professional, could include: • Teeing the ball • Ball position • Posture Individual Practice of Skill – 25 minutes Competition Simulation – 18 minutes

CHIP CLINIC 1. 2. 3. 4.

Set Up – 20 minutes 2 Welcome, Rules and Scoring Review – 5 minutes Chipping Demonstration – 2 minutes Chipping Instruction – 10 minutes Topics to be covered are at the discretion of the PGA Professional, could include: • Ball position • Technique • Club Selection 1. Individual Practice of Skill – 25 minutes 2. Competition Simulation – 18 minutes • Alignment • Tips for distance • Tips for accuracy

PUTT CLINIC 1. 2. 3. 4.

5. 6.

Set Up – 20 minutes Welcome, Rules and Scoring Review – 5 minutes Putting Demonstration – 2 minutes Putting Instruction – 10 minutes a. Topics to be covered are at the discretion of the PGA Professional, could include: • Ball position • Technique • Pace • Alignment Individual Practice of Skill – 25 minutes Competition Simulation – 18 minutes


PGA JR. LEAGUE OVERVIEW PGA Jr. League utilizes a two-person scramble format during games. By having teammates on the golf course, we expect our players to learn the game, build confidence, encourage mentorship and promote sportsmanship.


Increase Revenue

Captain Resource Center: The resources center includes season planning, marketing and team management tools. Click Here to access the resource center. Once you register as a captain go to for more information.

Convert Social Members to Full Members

New Members

Program Flexibility: In-House leagues.

Pre-Registration Planning Tool: This tool will help you to plan out your season. Enter your information at the end to receive a copy of your responses so you can copy and paste answers into your official Captain Registration.

PGA Jr League Value Tracking Tool: We encourage all Captains to take time at the end of your seasons to identify the impact you’ve made through PGA Jr. League to create a story that can be shared with your employer to demonstrate the value of the PGA Jr. League.

SCHOLARSHIP OPPORTUNITIES Again this year, there are scholarships available to assist Captains. PGA REACH, with assistance from The DICK’S Sporting Goods Sports Matter Scholarship Grant, is making scholarships available for children who qualify for financial assistance or are from a military family.

FINANCIAL NEED SCHOLARSHIPS As it pertains to the family, the scholarships are designed to be full ride scholarships to any participating PGA Jr. League program. If you derive personal income from PGA Jr. League registration fees and/or the majority of your income is from instruction, you qualify to receive a coaching fee from PGA REACH in the amount of $100 per scholarship player. See full scholarship packet for details

MILITARY SCHOLARSHIPS The scholarship is designed to be a $75 discount towards any eligible PGA Jr. League program. Participants qualify for the military scholarship if they are a child of Active Duty, Retired, or Reserve members of the military.


PGA JR. LEAGUE - 2021 CHANGES SUMMARY MAKING IT EASIER THAN EVER TO HOST A PGA JR. LEAGUE PROGRAM AT ANY TYPE OF FACILITY! PGA Jr. League is embarking on a multi-year expansion plan designed to provide more opportunities for kids to play in PGA Jr. League with you as their expert coach. Below is an overview of program updates being implemented in 2021. 13u and 17u Local League Structure What’s new in 2021: • The official league minimum has been lowered from 32 players to 24 players (making it easier to host a league in-house). • The participant number requirement is only mandatory if you want to participate in the postseason. • Shortened flags to make play easier for new golfers (i.e. three (3) hole matches, six (6) hole matches or nine (9) hole matches). • Matches per game can be adjusted up/down depending on the number of players on each team. 17u Section & Regional Championships What’s new in 2021: • Section & Regional Championships are being offered for 17u All-Star teams in 2021. Why these changes are occurring: • Many players and coaches provided feedback that they missed having culmination events. • These events can run alongside the corresponding 13u events and therefore focus on being fun and memorable experiences.

13u and 17u Postseason Structure What’s new in 2021: • League eligibility to host an All-Star team: 13u: 24 or more active players. 17u: 8 or more active players, with the minimum increasing to 16 players in 2022. • Player eligibility: 13u: All-Star players must be no younger than 10 and no older than 13 years of age on July 31, 2021. 17u: All-Star players must be no younger than 14 and no older than 17 years of age on July 31, 2021. • Team sizes: 13u: lowering from 10 to 8 players per team, thereby removing substitutes. 17u: 6 players per team, 3 pairings per event. Postseason Fee Structure What’s new in 2021: • A Regional Championship entry fee of $200 per player is being introduced. • A National Championship entry fee of $500 per player is being introduced. • Both entry fees will be paid directly by the players/families to PGA HQ. • Resources for local fundraising opportunities will be provided.


PGA FAMILY CUP OVERVIEW Golf has the opportunity to be THE family sport as multiple generations of families and friends are able to learn, play, and enjoy the game together. The PGA FAMILY CUP exists to transform communities by bringing families together around this great sport, and we imagine a future with numerous opportunities for families to participate - including Local, Section, and National events. The most important component of the initiative is the Local programs, and we believe the positive impact it can have at facilities across the country is significant. In Sports, Your team is your family. With the PGA Family Cup, your family is your team! While a traditional parent/child event only allows for teams of two, you can have teams of up to six family members as long as one adult and one child under 18 are included. Think grandparents, aunts, uncles, cousins and more…all playing for the same team! Why PGA Family Cup? See a financial success story by clicking here. See a PGA Family Cup Video on success by clicking here.


2-6 players per team.

2-player teams must have one adult and one junior playing at all times, with the option of a family having up to two teams. If a family chooses to have two separate teams, they may pick the best score of the two teams on each hole.

Composition options are as follows:

4 players: Family may play as one team, utilizing 2 substitutes OR family may split into two 2-player teams, taking the best score on each hole.

5 players: Family may play as one team, utilizing 3 substitutes OR family may split into two 2-player teams (with 1 substitute), taking the best score on each hole.

6 players: Family may play as one team, utilizing 4 substitutes OR family may split into two 2-player teams (with 2 substitutes), taking the best score on each hole.

NOTE: If a family does choose to have two 2-player teams, there still must always be one adult and one junior on each team.

Substitutions may be made every 3 holes.

Host PGA Professionals are encouraged to structure the playing groups/pairings as it fits best with the facility and the team compositions. (i.e.: families playing with other families versus families playing on their own)


GOLF COURSE SET-UP The PGA Family Cup exists to be fun, social, and inclusive for all. By shortening your golf course into “Par 3 yardages” you create a welcoming environment for all levels of golfers. Our recommendations for appropriate course set-up are below: • All participants may play from a single set of tees. • Utilize your forward teeing area for your current Par 3’s, and a designated spot in the fairway on your Par 4’s and 5’s. • The yardage for each hole should be kept between 75-150 yards. The PGA of America suggests creating a Family Cup that best suits the participants at each respective facility. The below options are recommended best practices, but host sites are encouraged and permitted to test any additional ideas as long as the PGA of America is notified prior to the pilot and provided with extensive feedback after the pilot.

See the full PGA Family Cup Conditions of Play by clicking here. MARKETING MATERIALS • •

To retrieve marketing materials: Click Here Team Kit from PGA Family Cup:


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Pair the event with another social event at the facility Have a Pizza Party in conjunction with your PGA Family Cup event Themed Events – PGA Championship, US Open, Open Championship, etc. Take pictures for family’s to put into their gifted picture frames Create fun contests on the course Long Drive adults / juniors Closest to the Pin adults / juniors Longest Putt contest for everyone before teeing off

Get the full PGA Family Cup Facility Guide by clicking here.



WNYPGA JUNIOR TOUR PURPOSE The WNYPGA Junior Golf Tour provides an opportunity and atmosphere for juniors to enjoy the camaraderie, friendship, and sportsmanship of competitive golf at a series of premier venues throughout the Western New York Section of the PGA of America. Players in all divisions will compete in a season-long points race to qualify for the season-ending Junior Golf Tour Championship.

ELIGIBILITY The WNYPGA Junior Tour is open to juniors residing within the boundaries of the WNYPGA Section. • Boys 16-18 • Girls 13-15 • Boys 13-15 • Boys 9 Hole (10-12) • Girls 16-18 • Girls 9 Hole (10-12)





MEMBERSHIP INFORMATION All registered players may register for up to 10 events (full-time) and up to 5 events (part-time). Entry into each event is on a first come, first served basis and the 10 or 5 events is NOT guaranteed. Partial refunds while in season will only be considered if ALL events are completely booked and/or there are extraordinary personal circumstances.

JUNIOR TOUR MEMBER BENEFITS WNYPGA Jr Tour Membership Gift Package: WNYPGA Jr Tour Member Bag Tag, WNYPGA / WNYPGA REACH Golf Towel & WNYPGA Hat Junior Golf Hub Account: Activate your FREE Member Benefit – Join the leading online community of over 12,000 junior golfers, parents and over 1,000 college coaches. Assess your game, track your scores, and strengthen your college recruitment by building your FREE profile with Junior Golf Hub. CLICK HERE to create your membership profile. Enhanced Blue Golf Account: Tournament Planner, Scorecard App & College Finder College Golf / Careers in Golf Seminar: Included in 2021 Junior Membership to learn from College Coaches and Industry Professionals. World Golf Handicap

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Boys & Girls Age 10-18 • Some experience in golf to • competitive golf in a recreation- • al environment 9-Hole Events & 18-Hole Events

Boys & Girls age 13-18 Competitive Golf All Events are 18-Hole Events

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Boys & Girls Age 18-24 Competitive Golf Experience All Events are 18-Hole Events


FORE TOUR SERIES PURPOSE The Fore Tour Junior Series provides a regional affordable competitive 36-Hole Event opportunity for juniors. These events, which are backed and conducted by PGA Section Staff and Professionals, will be held at premier venues throughout the Western New York, Central New York, North eastern New York and Tri-State PGA Sections of the PGA of America. The Fore Tour Junior Series is open to all Juniors ages 13 to 18 before May 1, 2021. HIGHLIGHTS OF THE TOUR • NEW affordable regional 36-hole event option for national rankings • Backed by four PGA of America Sections and their respective PGA Professionals • Professionally conducted by PGA Section Staffs • Recognized nationally by Junior Golf Scoreboard, Global Junior Golf Rankings and Junior Golf Hub • Open to any Juniors ages 13-18. No additional membership fees. • Reduced entry fees for all 2021 WNYPGA Junior Tour Members. • Top facilities across Western NY, Central NY, Northeastern NY and Pennsylvania

FORE TOUR JUNIOR GOLF SERIES AND INTERNATIONAL JUNIOR MASTERS PARTNERSHIP The International Junior Masters, the oldest junior invitational in North America (1953), is pleased to partner with the Western New York PGA to expand golf opportunities for junior boys and girls! The event is held each year at the end of June in East Aurora, NY, just outside Buffalo, at East Aurora Country Club. Players from around the country and the world attend the International Junior Masters to compete in a unique format of two medal rounds for seeding, then five flights which play four rounds over two days to determine the champions. The overall champion of the International Junior Masters wins an exemption into the Porter Cup amateur championship. The new partnership between the Western NY PGA and the International Junior Masters will allow our elite junior golfers from the Fore Tour Series to compete in the 2022 International Junior Masters. The boys’ overall medalists from each 2021 Fore Tour Series Tournament event will get exemptions into the 2022 International Junior Masters.

INTERNATIONAL JUNIOR MASTERS Started in 1953, the International Junior Masters (“IJM”) is a junior golf tournament for boys and girls 14 to 18 years old hosted at East Aurora Country Club. It is the oldest international junior invitational in North America. Top caliber players from around the globe compete in the tournament, making it a world-wide showcase of junior golf talent, creating a field at the highest level of competition. The tournament combines both medal play and match play into its tournament format. Many notable participants have successful careers on the PGA Tour.






DOUBLES GOLF OVERVIEW WHAT Doubles Golf is the re-branding of the two person 9-hole scramble format. The Doubles Golf program was co-founded by Jack Nicklaus and the creators of PGA Junior League.


• Relaxing: The 2-player scramble format allows teammates to accent each other’s strengths while offsetting each other’s weaknesses in their golf game. • Inclusive: The format encourages participation from more women, millennials, new golfers & less active members. • Recreational & Competitive: Golfers can compete in the Club Championship & can compete in Section/ State Championship. Can be as competitive as players want it to be. • Innovative: Scoring system provides a rating & ranking for Doubles Golf teams. • Convenient: Encourages 9-hole rounds and more people to golf. • Founded in America: First accredited program conducted for amateur golfers by the PGA of America.

HOW Step 1: Register your Course - Course Registration is free and gives PGA and LPGA professionals the ability to view teams, organize league play, monitor team rankings, plus much more! Once completed, you will receive an email within 24 hours with a link to your course clubhouse page, as well as access to all marketing material. Step 2: Team Registration - Use the marketing material to introduce the program to your membership. Then get your teams to register on the Mobile Scoring System. This allows your golfers to start posting scores and earn their doubles golf rating before the start of league play. Step 3: Launch your Leagues - Once registered, teams will be able to search for your course, by clicking COURSES on the left side of the app. Once they find your course, they will get brought to your course clubhouse page, where they’ll be able to select which league they would like to join. Teams will select the league by paying the League Fee (set by you). Players can visit your course clubhouse page to find any Doubles Golf news, updated standings, and Schedules. Step 4. Crown your Champions - Launch your Doubles Golf Leagues, crown your league champions, and they will advance to a section championship held in the early fall.

WHO Doubles Golf is a way for amateur golfers to compete for a National Championship. The following divisions are eligible to compete in Doubles Golf at registered Doubles Golf facilities in Western NY. Divisions • Men’s Division- teams of any two men 25 years of age or older. • Women’s Division- teams of any two women 25 years of age or older. • Mixed Division- teams of one man and one woman 25 years of age or older. Senior Division- teams of any two players 60 years of age or older.


OPPORTUNITIES Use Doubles golf for how it will best fit your facility. The following are suggestions for how you can use doubles golf at your facility. • Open door policy to Doubles Golf ® Teams • Friday Night Doubles Golf® Night (Glen Oak GC Format) • Doubles Golf® Day • Club members invite a non-member couple to play & see the club while playing Doubles Golf (drives membership and if free visitor require the group to buy food) • Weekly Sweep Format • Doubles Golf® Shotgun (Niagara Frontier GC Format) • Pair an Introduction to the Game Clinic w/ Doubles Golf® • OR simply add this to your already scheduled couples league



MORE Visit for more information or contact the WNYPGA Section Office for more assistance at Doubles Golf® HQ Tyler Stanfield, PGA Regional Manager 770.558.8437

$30 for initial team registration with Doubles Golf $20 minimum league fee for every Doubles Golf team (this comes back to the WNYPGA Section) and Professionals charge what they want on top of that fee


PGA CLUB CHAMPIONSHIP PGA CLUB CHAMPIONSHIP OVERVIEW The PGA National Club Championship represents a one of a kind event that brings together Amateur Club Champions from golf courses coast to coast. This event is a celebration of the best amateur players and their PGA Professionals who help them achieve greatness at their local club.

PURPOSE The PGA of America is made up of nearly 29,000 PGA Professionals who are ready to help you further your love for the game of golf. Whether you’re a beginner, a PGA TOUR or LPGA Pro, or like most—somewhere in between, our mission is to help you navigate your golf journey so that you can take it as far as you want to go. At every golf course there is a club champion. To become the best player at his or her golf course, a Club Champion needs to work hard, practice and receive good guidance from a coach. Striving to be your best is one of the shared values at the PGA of America and The PGA Club Championship celebrates and represents achievements by the best amateur golfers and their PGA Coaches. Whether you are a club champion who wants to re-live the moment you won the championship, an amateur player seeking guidance on how to win your first club championship, or a PGA Coach celebrating championship moments and lessons learned, The PGA Club Championship is a place for everyone to be their best. The PGA of America is here to help you make the most of your golf journey.

OPPORTUNITIES Winners of the 2020 Club Championships received an invitation to the 2021 PGA National Club Championship at Pinehurst Resort in March 2021. The Western NY PGA Section had representatives from four facilities at the PGA National Club Championship in March 2021. The championship will have 4 divisions (Men’s, Women’s, Senior Men’s and Senior Women’s). Each division will play 54 holes of competition on courses No. 2, No. 6, and No. 8.

2021 & BEYOND More information to come..

Learn more about the PGA Club Championship at their website


PGA HOPE (HELPING OUR PATRIOTS EVERYWHERE) PGA HOPE OVERVIEW PGA HOPE – Helping Our Patriots Everywhere is a free program provided by the PGA REACH WNY Foundation and is designed to provide you, a local veteran, with an opportunity to learn the game of golf in a fun and healthy environment. PGA HOPE is the flagship military program for the PGA REACH. PGA HOPE is pursued in partnership with the U.S. Department of Veterans Affairs and is the only golf instruction program taught by PGA Professionals as a therapeutic program to aid in the rehabilitation process for veterans. PGA HOPE is open to all military veterans with an emphasis on serving those with physical and emotional disabilities who would benefit the most from such an initiative.


PGA HOPE is designed to introduce golf to veterans with disabilities in order to enhance their physical, mental, social and emotional well- being. As many veterans struggle with the transition back into civilian life, the game of golf delivers a new level of enjoyment and opportunity to be active in their local community.

PGA HOPE is a 6 week program that provides military veterans with free golf experiences taught by PGA Professionals. Upon completion of the program, Veterans are considered “graduates” and receive a PGA HOPE Card and additional benefits such as league play, discounts on green fees, and equipment.

There are currently over 60 PGA HOPE programs across the United States.


Learning and playing the game of golf is a proven activity that has positively impacted thousands of wounded veterans nationwide. PGA HOPE is a program that is truly making a difference, as golf has become a therapeutic part of the rehabilitation process for many veterans with physical, mental, or emotional disabilities.


All PGA HOPE programming is fully funded by the PGA REACH WNY Foundation and PGA REACH. It is offered at NO COST for military veterans.


PGA HOPE is geared towards veterans with disabilities however is offered to all servicemen, servicewomen, and veterans.

Participants include military veterans living with physical or cognitive challenges such as: •

Traumatic Brain Injury (TBI), Post-Traumatic Stress Disorder (PTSD) or the loss of limbs, among other challenges. •

PGA HOPE programming is closely aligned with local VA hospitals, as both strive to best meet the needs of all military veterans.


PGA Professionals provide expert golf instruction, and are sometimes assisted by volunteers.

All PGA Professionals teaching PGA HOPE sessions are trained in adaptive golf methods to ensure they are comfortable instructing military veterans with disabilities.





OUR PARTNERS ABOUT THE PARTNERSHIP Junior Golf Hub has partnered with the Western New York PGA Section and invites you to join the leading online community for junior golfers, their parents and college coaches. Junior Golf Hub was developed to help parents and players track their growth and development as they move through their junior golf journey, at the same time providing tools and education for those on the road to college golf. As partners, the Western New York PGA Section and Junior Golf Hub are dedicated to helping junior players of all ages succeed on and off the course. Every WNYPGA Junior Tour member gets a free Junior Golf Hub membership! Once the account is activated members receive a free upgrade for our college bound premium membership for 30 days.

JUNIOR GOLF HUB TOURNAMENT SUITE Tournament Finder: A database of key information and registration links for 3,000+ top junior tournaments. Custom filters to find the best tournament opportunities for you! Tournament Calendar: Add appropriate tournaments to your own playing schedule on Junior Golf Hub Verified Tournament Results: Junior Golf Hub automatically posts verified scores to your Profile

JUNIOR GOLF HUB COLLEGE SUITE College Golf Program Finder: Junior Golf Hub provides a comprehensive database of college academic and collegiate golf program information on every college golf program in the United States 'Follow' Your Favorites: Connect with college golf coaches and their programs on The Hub My Colleges: Create your own watch list of favorite schools and college golf programs who are watching you

JUNIOR GOLF HUB EDUCATIONAL SUITE The Hub's Essential Guide to College Golf Recruiting: A clear, comprehensive, step-by-step guide to the college golf recruiting process. Ease your frustration with this insider's guide and feel more comfortable that you are on the right path to college golf Hit The Links: A daily dose of The 5 Elements of Success - Desire, Coaching, Physical Performance & Nutrition, Equipment, Mental Game - to help you understand the methods leading to greatness

JUNIOR GOLF HUB ATHLETE PROFILE The new industry standard junior golf resume. Showcase your academic accomplishments, contact information and tournament scores to college coaches. Automatic outbound notifications to your Coach Followers when you update your Profile. Player Development Index (PDI): A game assessment tool to objectively track your long-term athletic development and showcase your skill set Learn more about Junior Golf Hub at their website: WNYPGA Junior Tour Members can ACTIVATE THEIR ACCOUNT HERE Contact Junior Golf Hub: Danny Dolan


IKONIK OVERVIEW Ikonik is an online platform built for golf coaches to deliver personalized & effective training for their students.

BENEFITS Over 300 lesson templates •

Our library is complete with 300+ lesson modules you can assign your students. Each comes with an introductory video, key points to remember, and a practice session.

Chat smarter •

Our Smart Chat feature allows for seamless communication between coach and student. Each message is contextualized to the lesson assigned. If your student asks a question about a practice session, you’ll be able to track it to the right one with one tap.

No spreadsheets required •

Ikonik tracks all of your student’s tests and practice sessions. This gives instructors actionable data on where to take programming next.

Create or customize your library •

Each module in Ikonik is fully customizable. Swap out the video, key points, and practice sessions for your own, or create short introductions to key up our pre-made content. We built the library so you can skip the film session and do what you do best: coach!

TESTIMONIALS "We all want to be the very best we can be in the chosen areas we work in. Ikonik Golf takes all that is held traditionally sacred within instruction and combines it with avenues to connect with students in today's fast paced world. Simply put, Ikonik Golf is a game changer.” Brendon Elliot, Golf Coach and PGA member

"Ikonik is a win-win for coaches, students and the game of golf. It makes it super easy for me to assign students drills that they can practice on their own, and saves everyone time because my students and I can communicate and monitor progress within the app." - Tina Tombs, Golf Coach and LPGA member

“My handicap has dropped a total of 1.2 since starting this program!” - Matt H, Student, Minneapolis, MN


GO GOLF U.S. GO GOLF U.S. OVERVIEW GO GOLF US is a mobile app designed to help golfers play MORE golf for less. The mobile app allows users access to golf discounts at local participating courses for a one time yearly cost. The book sells for $60. It offers promotions on rounds, guest fee, food and beverage, lessons, merchandise, fittings, coaching and memberships.


It will allow you to reach a new market for your facility. By partnering with Oishei Children’s Hospital, we will be able to access their contact lists and reach a new market of golfers. Allows for you to choose your promotional benefits. You can offer any deals you want and change them at any time. It is free for the facilities to sign up and join. A portion of the golf e-book charge comes back to the WNYPGA Section.

WHAT IS GO GOLF U.S. • • • • •

It is a free mobile app that can help reach a new market of golfers. It provides a new avenue for your facility to market their business with no added expenses. You have the freedom to offer any promotions you would like at your facility. By helping to promote the app you will also be able to help the community by giving back to the Children’s Hospitals. There is no barter system!

PARTNERSHIP WITH OISHEI CHILDREN’S HOSPITAL We are also working with Oishei’s Children Hospital to promote our clubs and give back to our community. 15% of all app sales (about $9 per sale) will be given to Oishei Children’s Hospital.

CONTACTS Scott Chambers 585-802-4044 Alan Liwush 585-749-2296


RETAILTRIBE OVERVIEW Our approach to marketing, combined with our campaigns, inspires communities to not only engage with, but also advocate for your brand. We are specialists in the structure, growth and optimization of communities, leading to increased customer loyalty and revenue for your business. By building long lasting connections with the right customers, we cultivate passion. We provide you with online marketing campaigns, recommended engagements and step-by-step manuals on how to run events that will drive demand for your services. All this for only $10 a month.

HOW IT WORKS 1. We get in contact with you in order to understand your operation, responsibilities and needs, and any other details necessary. 2. With all the information gathered in step 1, we build and personalize your platform. 3. We introduce you to your platform. You’ll learn all it’s functions and how to utilize them in such a way that builds your business. 4. We’ll get your approval on the first campaigns and content, and then we’ll start the communication through email, the web, and your social platforms!