Polish Beauty Journal Summit 2021 Issue 5

POLISH BEAUTY

JOURNAL

5 | Issue May 2021

SUMMIT 2021

EXPERT KNOWLEDGE

"THE BEST SLIMMING THERAPIES IN A BEAUTY SALON"

TUTOR KNOWLEDGE

WHY IGNORANCE IS HARMFUL

THE VOICE OF THE POLISH PROFESSIONALS OF THE BEAUTY INDUSTRY IN THE UNITED KINGDOM

COVER PHOTO

Publisher Association of Polish Professionals of Cosmetology in the United Kingdom

Justyna Szwed with My Spa Expert creates a culture and ethos of client-centered quality, results and innovation.

Editor Katarzyna Urmanska

Translation Ewa Erdman - Transliteria

FOT: JUSTYNA SZWED

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POLISH BEAUTY 5 | Issue May 2021

JOURNAL

POLISH BEAUTY JOURNAL

SUMMIT 2021

Dear Readers,

Drodzy Czytelnicy,

Welcome to the Summit 2021, the Annual Edition of the Polish Beauty Journal magazine.

With this very first English edition, I truly hope to inspire you to become a better version of yourself as a professional in the beauty industry.

The annual Summit edition is a summary of all the most popular content and scientific articles that we want to share with a wider audience in the United Kingdom. In these new circumstances, we need to adapt to a new way of living and managing our businesses. Some of the challenges force new changes to show you a new pathway, directing you to new prospects for your better future in the beauty business.

I hope that all the beauty professionals will experience and enjoy the busiest year in the business ever.

Our next annual Summit edition will be published at the same time in 2022.

Witam i zapraszam do lektury rocznego wydania Polish Beauty Journal Summit 2021.

Mam nadzieję, że to pierwsze wydanie w języku angielskim zainspiruje Cię do stania się lepszą wersją siebie jako profesjonalisty naszej branży.

Wydanie roczne Summit to podsumowanie wszystkich najpopularniejszych treści i artykułów naukowych, którymi chcemy się podzielić z szerszą publicznością w branży w Wielkiej Brytanii. W tych nowych okolicznościach musimy dostosować się do nowego stylu życia i zarządzania biznesem.

Niektóre zmiany wymuszają coraz to nowsze zmiany, aby wskazać nam nowy kierunek i skierować Cię na nowe perspektywy Twojej lepszej przyszłości w branży. Mam nadzieję, że wszyscy profesjonaliści będą cieszyć się najbardziej pracowitym rokiem w branży.

Następna roczna edycja Summit zostanie opublikowana w tym samym czasie w 2022 roku.

Enjoy reading x PBJMAG.COM

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POLISH BEAUTY

JOURNAL

5 | Issue May 2021

CONTRIBUTORS 'Why ignorance is harmful' and 'Reduction of scars and stretch marks using high-tech methods available

'Become Qualified as nonmedical in Aesthetic Medicine'

on the market'

Msc/Ma Monika Czernik

Magdalena Atta-Motte

International trainer and lecturer, owner of Certifa Aesthetics Training Academy (United Kingdom). Author and reviewer of numerous international scientific publications.

The first Polish woman accepted was ASLMS, Member of BMLA, ISCS, NAMDET, RSPH. Member of the Scientific Council of Aesthetic Cosmetology. Author of the BMLA Aesthetic Laser Therapy education program at levels 4-6, approved in its entirety.

'Beauty Industry Trends 2021-2025' and 'Leader of beauty qualifications' Katarzyna Urmanska

International lecturer specialisation of Aesthetic Medicine.

Director and founder of the Center for Medical Sciences, Medical School, Pharmestetics & Putney Aesthetics Clinic.

Msc in Adult Nursing.

A certified psychotherapist. Founder of a branch of the Medical Academy in Manchester and Dubai. Assessor of Vocational Achievements. Certified Teaching & Education Tutor in United Kingdom.

PMU CHAMPIONSHIP IRELAND & NORTHERN IRELAND 2021

Aleksandra Pawlak

Founder of the Association of Polish Cosmetology Professionals in the United Kingdom, editor-in-chief of the Polish Beauty Journal magazine. Author of the professional blog for the beauty industry in United Kingdom. A graduate of Cornwall Camborne Beauty Collage, passionate about the beauty and wellness industry. Organiser of the Wellness & Beauty Expo events in the south-west of England. Author of many industry publications, business advisor, customer relations specialist, and since couple of years happy virtual assistant.

Owner of 'Butterfly Effect Permanent Make Up and Beauty Salon 'in Dublin and' BE Permanent Make Up and Advanced Beauty Academy ’. MSc in Physiotherapy and Service Technician cosmetic. A representative of the Hanami Pigments brand in Ireland. Author articles for the trade press. Regional winner of the Permanent Make Up title Artist of the year 2018 in The Irish Make Up Awards competition.

Winner in The Irish Beauty Industry Awards 2019 plebiscite.

International judge permanent makeup.

'Cryolipolysis Treatment: a way to eliminate fat tissue'

Weronika Kononwicz

Cosmetologist, Trichologist. she specializes in aesthetic and therapeutic cosmetology, modern technologies as well as diagnostics and therapy in trichology. Author of many publications in trade magazines. She conducts research and is a co-author of a project on cosmetology of pregnant women and oncosmetology.

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THE VOICE OF THE POLISH PROFESSIONALS IN BEAUTY INDUSTRY IN THE UNITED KINGDOM We are honoured to present this very special SUMMIT 2021 Issue of 'Polish Beauty Journal' Our aim is to bring meritorious knowledge to all beauty professionals who can benefit from this kind of source of knowledge.

Thank you to everyone who supported this publication so far.

Did not get involved yet?

Do not hesitate to get in touch to contribute to the next Summit 2022.

You can get in touch now: hello@pbjmag.com

Editor x

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POLISH BEAUTY

JOURNAL

SUMMIT 2021 FEATURED EXPERT KNOWLEDGE Well known Justyna Szwed is a founder of My SPA Expert - beauty salon in west London. Thanks to her passion her beauty empire is one of London's best salons

providing

the

best

quality

services

in

Richmond since 2015. With a Master degree diploma of physiotherapy, experience from the United States and beauty Academy in London she knows best to always put her clients' needs first.

Justyna Szwed

From the most common beauty services, massages and facials to leading body contouring and fat reduction

treatments

and

aesthetic

medicine

services she is also focusing on never ending training and courses to improve her knowledge and skills. As an ambassador of the Arosha company in the United Kingdom she teaches other beauticians about

press

therapy

and

slimming

body

wraps

procedures encouraging beauty businesses to grow Justyna is up to the latest technology and trends in aesthetic medicine and beauty, responding to Richmond’s clientele she is proud to offer the most innovative non-invasive body and face lift procedure called HIFU and top celebrities’ favourite treatment – Cool Tech, as well as T-Shape cellulite reduction and number one in the world- laser lipolysis Sculpsure.

She is proud to mention that her salon was numerously nominated as a finalist in London Hair & Beauty Awards. Year on year her salon was awarded as “TOP RATED Salon” in the UK by Treatwell.com, booking platform.

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EXPERT

KNOWLEDGE

SLIMMING COMBINED THERAPIES IN A BEAUTY SALON Author. Justyna Szwed

What are combined therapies?

Combined therapies are currently a global trend in cosmetology and aesthetic medicine.

Combining beauty treatments allows you to achieve results that would be impossible to get with just one treatment method. Their main goal is to support and supplement particular therapies.

Frequently, by combining the treatments, you can achieve results that are simply not obtainable with any single treatment method - especially when it comes to fat reduction, cellulite reduction, lifting and shaping treatments. The process of joining a few therapeutic methods in one treatment is a perfect option for those clients who expect more spectacular results. It also allows you to tailor the therapy specifically to your client's needs.

Carefully selected slimming and shaping treatments work in synergy and provide even better results. This is why the best salons offer body treatment packages that include combined therapies.

Professional salons also prepare individually selected series of treatment sessions using different technologies. It is important, however, to perform these treatments in appropriate sequence and select the right home care. This will enable you to achieve long-term results.

Combined therapies should be individually selected and tailored to your client's needs, taking into account any contraindications and focussing on the main goal of the treatment.

When using combines therapies, it is important to: ·perform the treatments in series of sessions at specific time intervals ·select the right therapy and perform the treatments in correct sequence ·perform some elements of the treatments at the same time (combination therapies).

Talking with the client and using the tools which will help you identify the problem correctly are of significant importance.

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Read full digital edition

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How to combine treatments to achieve the best results?

Let's take for example combining pressotherapy and methods used in aesthetic medicine, particularly injection lipolysis, technologies such as cryolipolysis, HIFU, endermology, shockwave and other.

Press therapy, which in my experience is the best preparation for slimming treatments and a great treatment to be done during and between sessions using other technologies, is simply a MUST HAVE equipment in any beauty salon that offers body treatments.

This device is a system for a therapy using pressure to improve the flow of blood and lymph in the body. It works by pumping compressed air to cuff chambers in sequences so that the blood will flow from bottom to top.

Drainage is also a very efficient method to treat patients with lymphatic system disorders. It improves the lymph flow, reduces oedema, it helps to improve the transfer of mineral salts and water as well as immunological processes, and thus supports the process of slimming and detoxing. The lymph flow in the lymphatic system reduces the risk of cellulite development.

Pressotherapy also has therapeutic application: physical treatment of post-injury conditions; conditions causing lymphatic insufficiency; circulatory insufficiency prevention; lymphatic insufficiency after mastectomy; conditions of various etiology where symptoms include oedema.

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TUTOR KNOWLEDGE

WHY IGNORANCE IS HARMFUL Author. Magdalena Atta-Motte During my courses, I often hear “But no one has told me that.”

Perhaps they didn't know it themselves. I know what it means to look for directions – gaining knowledge gives me satisfaction and I’m constantly learning. With this article, I’d like to encourage at least some of you to invest in knowledge, because it's worth it.

You will have ample opportunities for learning by joining various international organisations or participating in international conferences and congresses. You can often find me there as a speaker, when I talk about the research results or as an attendee, when I’m learning from others. I also acquire knowledge through webinars, symposiums – recently, due to the pandemic, mainly online.

I know that what I do now is the best choice for me and I’m fully committed to this. I love what I do and I’d like to “infect” as many people as possible with my passion.

Although, with the current pandemic, I’m not sure if it’s an appropriate word.

All women, not only in beauty industry, should fight for themselves, be an authority in what they do and not be afraid to know more. This is where our strength lies. I know it sounds pompous but this is how I feel. I remember when right after graduating from university, I had the pleasure to work with Professor Andrzej Szczeklik, at the II Department of Internal Diseases of the Jagiellonian University Medical College in Cracow. Professor Szczeklik would always remind me: “Those who have knowledge, have power” There is something in it.

FOT: MAGDALENA ATTA-MOTTE

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This is where I want to tell you: let's not be afraid of saying: “I don’t know”. Admitting that we don't know something requires courage, and it’s better to admit it than harm someone. If you limit yourself only to product trainings, then unfortunately you’ll miss out on a lot of information. You will not have the knowledge but blindly use the “tables” or factory settings of the equipment.

In laser therapy, I’ve noticed a tendency among professionals to approach the subject only superficially, which is a shame. Perhaps, I will manage to change it, as I mentioned at the beginning of the article. Now, let’s move on to the facts.

Before you decide to buy or work with IPL lasers in the UK, you need to be aware of a few things.

Read full digital edition

LASER I IPL

FORMALITIES Let’s start with the premises, suite or clinic.

In order to carry out the treatments legally, you will need a Special Treatment Licence granted by a local Council following an inspection and providing them with Local Rules.

During the inspection, be prepared to have your equipment documentation checked, together with the insurance certificate, qualifications of the persons performing the treatments, the agreement with the Laser Protection Adviser (LPA) and the Local Rules they provide.

Laser Protection Adviser is responsible for the safe use of lasers and risk assessment for every laser installation in the UK. Also, make sure you have the right documentation. As they say: “when something is not documented, then it hasn’t been done”, “if something is poorly documented, then it has been done poorly”. This is something you cannot neglect just because it takes a lot of time.

As a witness expert, I’d like to point out that this issue is often raised by insurers or, at a later stage, in courts.

Most practitioners ask me which laser gives the best results.

www.pbjmag.com

This is not so simple...

It’s worth pointing out that treatment results depend on three variables:

I understand that my advice is not always easy to follow, yet I always give honest and realistic advice, and I intentionally try to raise awareness of professionals in the UK who seek professional development and education in this field.

FOT: MAGDALENA ATTA-MOTTE

- quality of the equipment - knowledge and experience of the practitioner - individual client’s response

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021

FUTURE OF THE INDUSTRY

TRENDS OF THE BEAUTY INDUSTRY

2025 Editor`s Choice

The whole world stopped for the first time over a year ago, no one predicted such a turn of the situation and a threat to civilisation. The reality of living with Covid among us showed a lot of new solutions and direct the priorities of activities in a completely different new direction.

The entire beauty industry, apart from the huge changes, has learned to be humble and creative at a fast pace. When someone had their own financial buffer, this quickly melted away day by day, along with growing concerns about what to do next. Every entrepreneur was immediately forced to analyse the action plan and then plan the activities for the generation perks, and read carefully about government support plans on time.

Analysing the goals and choosing tactics was the most important thing to survive in 2020, whoever adapted to the way of satisfying customers in a completely new way earned money.

Beauty and wellness industry specialists agree that the collapse caused by the pandemic has verified innovation of activities for the future, changed our activities irretrievably, every professional - business owner should strategically use trends to develop their own business for the next years.

The goals that should be monitored as a priority include constantly working on maintaining customer trust, being transparent in introducing new standards and the new reality, supporting recipients in this difficult time with good quality information, knowledge that will support them during isolation and help in adaptation until full relaxation restrictions.

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FUTURE OF THE INDUSTRY

DIGITAL CONNECTION The Internet will take over half of all expenses in 2021. Customers will now be inspired like never before by the content on the phone, computer and tablet.

Social distance forced shopping and online communication, which creates new habits, called digital habits, which will last until you return to normal, maximising your online sales.

Businesses that have been online for years perfectly deal with this leap. Businesses that do not have good-quality business websites and the ability to buy products online, refined social media that connect directly with customers all the time - will lose a lot of customers who will prefer another salon that offers everything within reach of the phone screen.

Pay attention to your 'retail', so far the entire process took place in the salon after the treatments, now they should be available through your online store, and you will generate profits all the time.

2021 BEAUTY INFLUENCERS This trend is still very well maintained due to the fact that it is direct contact with recipients through influencer channels all over the world. All your audience is now online where the latest 'Trends' your customers are waiting for. The chosen goal can be achieved through a coherent planned campaign and successful cooperation with various influencers who also have the power in your local business environment, and the effects are visible very quickly.

2025 PBJMAG.COM

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FUTURE OF THE INDUSTRY

SELFCARE & WELLNESS AT HOME The feeling of caring for yourself has taken on a new dimension globally. It has been a growing trend for many years, it will continue to develop, people are hungry for a new dimension of taking care of themselves and listening to their needs like never before with your advice. #mindfulbeauty on Instagram breaks records. The train that raises this topic is promoting being close to nature, a healthy balance of everyday life with rest, relaxation, offering e.g. digital detox packages or packages for performing entire rituals at home. Simplifying the care "slow beauty" will take control of carefully made products that encourage consumers to follow this routine.

2021

2025

EXTENDING THE OFFER You have never had as much time and energy to educate yourself as you do now, many people have used the online learning mode to expand their assortments, look for new unique treatments or products for their customers. Under no circumstances should you rely solely on the revenue generated from your current offering.

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FUTURE OF THE INDUSTRY

CLEAN BEAUTY Customers today are very aware that they know what they want for their skin every day, If you don't have a line of natural or vegan products in your salon yet, it's a mistake!

The trend of a healthy life, through healthy eating and the use of healthy products, does not only for everyday face is a steadily growing trend and is one of the most important sales aspects for your business. Never before has nature been so inspiring for science and technology in treatments and products, never before have the customers themselves made such a thorough analysis when selecting treatments and products. The transparency of the salon and choosing the right cycle for a given brand will become a significant tactic in business.

2025 GLOBAL AGEING

The ageing of the population is an important trend for 2021-2025. A trend that every professional should take a closer look at and plan appropriate activities related to this group of clients that cannot be overlooked. Ageing management is customer research both nature and technology, enabling this age group to manage and evolve ageing. The world's ageing population will set new standards for what is important to their age group, and the dialogue will shift from ageing to longevity, going beyond the outward emotional appearance and mental health. With the improvement in life expectancy, growth in the beauty industry has accelerated, cosmetics will become an indispensable element for social existence.

YOU MUST ACT NOW! You need to react and act today, develop and tune your business to the existing reality.

Only businesses that will substantially and task-wise to the current challenges, reaching the appropriate level and creating the so-called 'Experience' which clients of the beauty industry are so hungry for. Thus, you will prove to your recipients that it was worth staying with you, that they feel special after such a long time.

Only those who give complete, clean information and avoid misinformation will be successful.

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LEADER OF BEAUTY QUALIFICATIONS Editor Interview

Klaudia Lucas is the principal of Serenity Beauty Academy with over 25 years experience in the profession.

Qualified in Cidesco international as well as NVQ level 4,5 beauty therapy. Qualified by City & Guilds as a teacher, assessor and internal verifier.

In her Academy she trains over 100 students from different countries.

Thank you for accepting our invitation to the Polish Beauty Journal interview.

Editor: You own the most popular training centre ‘Serenity Beauty Academy’ in the UK. Where did the idea for this business come from?

Klaudia Lucas: I moved to the UK in 1986, and back in Poland I had attended medical school.

Unfortunately, when I arrived to the UK, I couldn’t say a word in English. Initially, I would work as a cleaner or baby-sitter and go to an English language school. My current career started with a massage course, and when my English became more advanced (after six years of living in the UK), I started training at an acclaimed Ray Cochrane Beauty School at Baker Street in London.

It was an incredibly challenging course at the highest level, and after completing it, I obtained British and international CIBTAC and CIDESCO qualifications. I was honoured when the Principal of the School offered me to teach there.

My passion and enthusiasm were continuously directing me towards working in SPA, but I would always say that I’d never be teaching others, so I declined the offer. Life has thought me many times to: NEVER SAY NEVER. For a few years, I was working in various salons and Spa centres. I was also a mobile therapist for a while, providing treatments in my clients’ homes. My experience of working in different places had helped me start my own business – a beauty salon of my dreams. I’ve always wanted to learn new things, and just like every professional in our industry, I’ve been constantly training. Whilst attending a hot stone massage training, I had the ‘eureka’ moment that I could actually teach this!

This inspiration occurred to me after 15 years of working in my profession, when I decided I wanted to become a trainer.

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What courses are available in your Academy and what is its asset?

We offer British national NVQ as well as VRQ accredited by VTCT, and courses accredited by Professional Beauty Direct, such as chemical peel or microneedling.

Why is it worth training at Serenity Academy?

Our team at ‘Serenity Beauty Academy’ have vast, real-life work experience in their profession. I, myself, take pleasure from talking to my students about my own experience. Also, a bilingual team of trainers are a great support. At Serenity Academy, our students obtain British national qualifications after passing theory tests in English and practice tests in the presence of a VTCT examiner.

I’ll never forget my first classes as a student: I went there with loads of enthusiasm and left feeling gutted. I literally didn't understand anything. I had to translate each and every word with a dictionary. For our students, we are such a dictionary. We always speak in both languages, translating everything on the spot for better understanding and easier knowledge acquisition. All teachers at Serenity Academy are devoted to help and support our students, so that they can learn and benefit the most from the time spent at the Academy.

“LIFE HAS TAUGHT ME MANY TIMES TO NEVER SAY NEVER” What learning modes are available at the ‘Serenity Beauty Academy’ and do your students need to speak English?

A large part of learning anatomy is in Latin. Many professional terms belong to a specialised, not everyday language. Basic command of English is definitely needed. However, everything can be achieved; all you need is a little bit of determination and dedication, and you’ll easily acquire the knowledge. “No pain no gain”. Even just some effort can lead to very positive changes in the life of every student, and, most of all, boost their confidence. If you dedicate your time and invest in yourself, we will motivate you and celebrate your achievements together. It gives you incredible satisfaction, especially after completing the course.

The classes at Serenity Academy are run once a week. We are aware that we teach adults who often work and have families, so their time is limited. To maintain regularity and solid learning outcomes, we give “homework” between the classes (smile).

FOT: MAGDALENA ATTA-MOTTE

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What was your drive when you started out with your business?

I was almost forty and I was thinking of how to direct my future career. Not long before, I had been considering teaching and this light had been twinkling inside me for the whole time. I’ve never thought of doing this for financial gain.

Then, one day, I learned that the London School of Beauty Therapy and Makeup was looking for a tutor. I went for an interview and ........ I got the job. I was teaching mostly Level 3 Anatomy and Physiology. It has been a long time since my student times, so I regularly reach for a book.

How did you find yourself in a role of an educator?

For the first two years, I did not receive any help or direction. When I created the plan for the Academy, I had to translate everything by myself and find determination to keep on going. Most people would have probably given up by then. Initially, it was very hard work and I did not fully understand what I was expected to do – I am talking now about collaboration with VTCT. I also had to obtain additional qualifications of a tutor, assessor and internal verifier.

Now, after many years, I am perfectly familiar with the procedures and I follow them maintaining the highest standards for the benefit of our students.

I love the fact that I am in constant contact with people and I’ve met many incredible personalities – we’ve been teaching at the Serenity Academy for almost 10 years. I like people and I am perfectly aware that learning can turn your life upside down but always for the better!

‘Serenity Beauty Academy’ is a great international team, how did you manage to achieve that?

Selecting the right people to work with you is probably the most important and most difficult part of every business. Our main requirement is fluency in two languages, and this is verified by VTCT examiners together with External Verifiers. Warm but professional approach to students is also very important. We are a tight team that is a pleasure to be with.

Are your students only Polish?

At Serenity Academy, we teach students of different nationalities, and this is not a problem for us.

The market has shaped us in such a way that we train a lot of Polish men and women. They come to us from across the UK and from abroad. Recently, we’ve had a lady from Switzerland.

What courses are the most common among Polish professionals?

Cosmetics is our most popular course. A lot of people are interested in aesthetic cosmetics, but you have to start learning from basics. Shortcuts don't really benefit anybody.

FOT: MAGDALENA ATTA-MOTTE

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Our Association receives plenty of enquiries regarding insurance.

Does the Academy help students who have completed your courses to get that first insurance?

All students who obtained their qualifications at Serenity Academy and received their certificates or VTCT diplomas will have no problem with getting their insurance. Obviously, if anyone needs insurance advice, our Academy will definitely help.

There is a lot of talk about increasingly stringent regulations and legal requirements in the UK for beauty professionals. Why do you think they are so important and are they more demanding than in Poland?

I don't think that's the case. The Polish and British market are very different and the customers are different too. Why shouldn't we offer treatments to them both?

NVQ is a basic qualification and I don't think it is difficult to obtain. Still, the main problem for many students is their poor English. At the Serenity Academy, we help them as much as we can and encourage our students. Obviously, at the end of the day, it is the student who needs to break the barrier and learn the language – no one will do it for them.

Many people still travel to other European to obtain qualifications necessary to work as a beauty professional. What advice would you give to those, who want to learn but do not know if they should do here in United Kingdom.

In my opinion, it is better and safer to complete all basic training here in the UK. We live in the UK, run our businesses here, so there is no reason why we shouldn't get our qualifications in the UK that are recognised in the majority of countries worldwide.

FOT: MAGDALENA ATTA-MOTTE

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In reality, many people with Polish or other European qualifications have problems with comparing them to the British levels and getting insurance or a licence to work as a beauty professional in the UK. This is very time consuming and can prevent you from working and earning money.

Obviously, if you graduated from a two-year school or university, then your qualifications can be compared by ENIC (former NARIC) to the current British qualification levels.

You should take into account the fact that any courses completed outside the UK are often not respected here, which means that you’ll have to start learning from the beginning. I’ve come across many such cases. It’s a waste of time and money, while you can get your qualifications in the UK with ENIC. Often, the problem lies with different curricula. Not better or worse, just different. In our sector, there is no place for the lack of regular education or professional and personal development. This is why, I always encourage people to take part in various workshops, seminars, and beauty trade shows in both countries. It makes our job unique and so interesting. We never stop learning!

A vast majority of our students are very successful and this is what we wish everyone who joins our ‘Serenity Beauty Academy‘. We are extremely proud of their achievements.

Fot. Serenity Beauty Academy

FOT: MAGDALENA ATTA-MOTTE

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INDONESIA

FESTIVAL

MASTERS

BY PMU The world's largest prestigious festival in Indonesia presenting masters of permanent makeup (PMU) from various countries around the world, which will take place on August 10-12, 2021 on the island of Bali, Indonesia.

The Indonesian PMU Festival will last 3 days with all PMU World Champions to share knowledge and presents their skills live.

The PMU Indonesia Festival provides a range of exclusive and exciting opportunities, including the most important one - getting to know the methods of embroidery, broadening horizons and networking with all the world's experts in this field.

Participation in this event increases the brand image as a professional PMU. Get broader business opportunities and increase the reach of your success to a global rank.

The PMU Indonesia Festival is open to all beginners and professionals.

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"I will have the pleasure to be one of the demonstrators of this amazing event. During PMU Indonesia Festival, I will present my original method of eyebrow pigmentation, Fusion Brows.

It is a great honour for me to be part of this prestigious event, because it will bring together masters of micropigmentation from all over the world. At every stage of my life, I focus on development and continuous improvement of my artistry. Participation in such an event is great for me distinction and thus a great opportunity to meet outstanding people as well as exchange experiences.

The beauty & PMU industry is developing very intensively. As a trainer, I try to follow the news and trends, improving my qualifications.

Such events are very conducive to this.

I am in constant contact with the organisers of the championships, I know that the recruitment of participants is still open. If any of you would like to feel free to contact me to fight for the prize, I will be happy to help and provide you with detailed information.

This is a really great opportunity to show your skills to the world. "

Kate Tiu - United Kingdom "In August 2021 I will have the honour of judging at the World Cup PMU Festival Indonesia. It is one of the largest events in the PMU industry around the world. It combines the Congress and the Make-up Championship permanent. World Class will appear on the PMU Festival Indonesia stage masters who will present their own techniques and the latest trends.

During championship artists from all of the world will compete against each other. Each participant will be tasked with applying make-up permanent 3 areas: eyebrows, lines on the upper eyelid and lips. As judge of the International World Cup PMU Indonesia Festival, I will have the honour of representing Ireland. It is an amazing distinction and responsibility for me.

The championship winners will be announced at a gala dinner, all taking place in the magical atmosphere of the island of Bali.

Aleksandra Pawlak - Ireland

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I am honoured to be a speaker and present the Powder Brows technique at the world's largest and the largest prestigious festival of permanent makeup in Indonesia.

I am very excited to see all the masters from countries around the world demonstrating their knowledge and skills.

Remember that no matter how well you feel in your profession, you should never stop learning and follow your dreams.

See you soon Bali

Edyta Manus - Ireland

In August, there will be a wonderful Permanent Makeup Festival in Indonesia, Bali.

I will be honoured to present my proprietary eyebrow pigmentation method - Soft Touch Brows.

It is an amazing distinction for me to be among the masters of pigmentation from around the world.

Permanent makeup conferences are always amazing events where you can meet a lot of people from the industry, as well as raise your qualifications, learning about new work techniques.

As an international micropigmentation trainer, I focus on the development of myself and my students, so I invite you to participate in the event.

There will be an amazing atmosphere, a huge dose of knowledge and new trends in PMU. If you are interested in taking part in the festival, please do not hesitate to contact me.

Grażyna Greiner - United Kingdom

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SCIENCE ARTICLE

CRYOLIPOLYSIS TREATMENT: A WAY TO ELIMINATE FAT TISSUE Author. Weronika Kononowicz Excess fat tissue is a rather common problem in cosmetology and aesthetic medicine. The innovative - less invasive - technology available on the market helps to contour the body and facilitates reduction of fat tissue - without the need to resort to a heavy surgical procedure.

One of these technologies is cryolipolysis – the only method which uses cold temperature to efficiently reduce fat tissue.

CRYOLIPOLYSIS Cryolipolysis is a non-invasive method of eliminating excess fat tissue in selected body areas using technology with cooling effect to achieve adipose (fat cells) lipolysis. It was created by two doctors from the Massachusetts hospital in the US: Dieter Manstei MD and R. Rox Anderson who in 2008, based on the observations of cold-induced subcutaneous tissue inflammation, proved that fat cells are more susceptible to the effect of cold than the surrounding tissue.

HOW DOES CRYOLIPOLYSIS WORK? Cryolipolysis is a treatment which uses cold temperature in a controlled way to cause lipolysis of the adipose tissue. It works by causing the ice microcrystals to emerge in the fat cells leading to apoptosis and inflammation, which then triggers the immune system to gradually eliminate and remove the dead cells in the process of phagocytosis and with the help of the lymphatic system. During the treatment, triglyceride crystalisation and damage of the fat cell membrane occur, which lead to the release of their contents to the extracellular space and their further metabolism. The difference between cryolipolysis and other fat reduction methods is the fact that the cryodamage does not affect the tissue surrounding the fat cells. This is because fat cells are rich in saturated fatty acids, which are susceptible to the effects of low temperatures. Skin cells, nerves or muscle cells as well as other cells with low fat levels are cold resistant. The recovery process is long due to a number of processes taking place in the body after cryolipolysis, which can take even up to 60 days.

INDICATIONS AND CONTRAINDICATIONS The cryolipolysis treatment can be performed on selected body areas with fatty bulges. The most common areas are the back, shoulders, abdomen, buttocks, thighs, areas above the knees and smaller areas e.g. under the chin, i.e. the double chin. It's worth pointing out that the treatment involves local fat bulges in smaller areas of the body – it does not cover an entire area of, for example, the abdomen, but it is limited to selected skin folds. Cryolipolysis does not improve the skin tone – on the contrary, it can cause its further stretching.

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The procedure should not be performed on people who have little fat on their bodies, excessively loose skin and weak muscles as well as on women who are pregnant and who breastfeed, and on people with:

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·cancer, ·cardiac pacemaker, ·ECG Holter monitor, ·advanced diabetes, ·epilepsy, ·open wounds, local infections, ·active infections, e.g. herpes, ·blood diseases (hypoproteinemia, cryoglobulinemia), ·Raynaud's disease – sudden constriction of blood vessels when exposed to cold, ·cold urticaria, ·kidney failure, ·liver failure,

WHAT HAPPENS DURING THE TREATMENT The cryolipolysis equipment available on the market have a temperature scale between -1°C and -15°C and they have a function to monitor the cooling temperature in order to avoid any frostbites of the tissue. The first part of the procedure involves selecting the area to be treated. Then the surrounding area is protected with a special antifreeze membrane mask and with protection against skin irritation (e.g. sterile gauze soaked with oily substances), to which a vacuum head is applied. The applicator sucks in a skin fold together with the fat tissue to a chamber containing cooling elements. The suction of the tissue involves precise application of low temperature of approximately -4°C to the fat tissue.

Depending on the thickness of the skin fold, the procedure takes from 45 to 60 minutes – the longest for areas with more fat tissue – abdomen or thighs, shorter for areas with less fat, such as shoulders or knees. The first few minutes of the treatment could be very painful and the pain can last until the area is released from the vacuum – about 2-4 minutes.

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Afterwards, only a cooling sensation will be felt. After the treatment, the area can feel tender, numb and irritable. In this case, it is recommended to perform a 2-minute massage in order to restore blood circulation and increase the temperature in the area covered by the cryolipolysis treatment. This improves the effectiveness of the fat reduction even by 44% accelerates the process of regeneration and removal of damaged adipocytes.

FOT: UPSPLASH

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FREQUENCY OF THE TREATMENT It takes a long time for the reduction of fat to become evident, and this is due to a slow release of fatty acids. This is why, it is recommended to have four sessions every 2-3 months, however, it is an individual choice.

RESULTS The result of the treatment depends mostly on the ability of the body to metabolise fat. The best effects can be achieved in conjunction with a well-balanced diet and physical activity.

Additionally, cryolipolysis can be supported by lymphatic drainage between the treatments. It is recommended to drink plenty of water to accelerate the regeneration process and removal of the dead cells from the body. In some cases, the results are visible even after the first treatment.

SIDE EFFECTS Possible side effects which could occur after the cryolipolysis are as follows: ·local redness, ·swelling, ·bruising, ·skin numbness, ·sensory disturbance, ·first-degree frostbite, ·painful muscle spasms, ·strong itchiness, ·deep stabbing pain, ·tickling sensation, ·frostbite can cause blisters and this in turn can lead to scars and discolouration.

Any side effects such as uneven tissue and frostbite after the cryolipolysis treatment resulted from faulty equipment and incorrect or too aggressive treatment procedure. There were a few single cases which indicated a paradoxical growth of subcutaneous fat tissue to be treated by classic liposuction and fat tissue inflammation that should be treated pharmacologically – corticosteroids administered by mouth.

As professionals, we are required to be appropriately qualified and skilled, to be responsible and to act in the customer's best interest, but at the same time to be assertive, i.e. able to refuse the treatment if there are any contraindications and to be particularly careful when performing the treatment.

Weronika Kononowicz

Cryolipolisys can be an effective and

Cosmetologist, Trichologist. Specialises in

safe treatment if we, the specialists,

Aesthetic and Therapeutic Cosmetology,

make sure we choose high quality

modern Technology and Trichology Diagnostics

training, carry out diagnosis, plan the

and Therapy. Author of numerous publications

therapy, check customer’s eligibility

in the industry magazines. Researcher and co-

and perform the treatment with special care and precision

author of a project on Cosmetology of Pregnant Women and Oncology Cosmetology.

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CRYOLIPOLYSIS EXPERT

FEEDBACK Cryolipolysis is a widely-used, non-invasive method of reducing fat tissue, which uses controlled cooling to target subcutaneous fat and cause adipocyte apoptosis.

Lipolysis supported by cooling is recommended for the following areas: arms, bra area, thighs, belly, “banana rolls”, “muffin top”, “saddlebags”and for people with BMI of 30 or lower, as well as for treating submental (under the chin) and submandibular (under the jawline) areas in people with BMI of up to 46. Numerous research proves safety and efficacy of cryolipolysis as well as its tolerability in many areas of the body. With patients feeling more and more comfortable during aesthetic and noninvasive body sculpting treatments, there is an increased interest in further improvement of body sculpting results. In addition to eliminating excessive subcutaneous fat tissue using a method such as cryolipolysis, some patients are looking at strengthening the muscle layer underneath.The latest research show that muscle stimulation with electromnagetic field together with cryolipolysis treatment brings twice as good results. A common side effect of cryoliposysis on its own is saggy skin, so it is a good idea to choose cryolipolysis devices that also allow you to perform stimulation of superficial muscles and provide treatments together with stimulation of deep muscles using electromagnetic field (another device) to achieve the best results.

FOT: UPSPLASH

Magdalena Atta-Motte International

trainer

owner

Certifa

of

Training

and

tutor,

Aesthetics

Academy

(United

Kingdom). Author and reviewer of many

international

publications.

The

scientific first

Polish

female member of ASLMS, Member of BMLA, ISCS, NAMDET, RSPH. Member of Council of Cosmetology and Aesthetic Science. Author of Level 4-6 Aesthetic Laser Therapy course fully approved by BMLA

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CRYOLIPOLYSIS EXPERT

FEEDBACK

Anna Knapinska Expert in modern technology in beauty and aesthetic medicine, distributor of Profi-Med Cosmetic and medical equipment since 2008 Owner

of

Beauty

Centre

Estetica in Warsaw, Poland.

Med-

What are the benefits of cryolipolysis?

- There are hardly any contraindications to cryolipolysis treatments - Up to 6 cryolipolysis applications on different areas in a single day, provided that the patient is of good health - Efficacy – visible results after a series of 4-6 sessions in separate treatments, reduction of circumference by 2 to even 10cm - Painless treatment - in traditional cryolipolysis using heads with vacuum pressure, only the suction moment feels uncomfortable; then, some patients can even fall asleep during the treatment.

In the case of cryolipolysis using the cryo pads applied directly on the skin after applying cryolipolysis gel on the area, discomfort appears only with lowering the temperature; then the skin adapts itself to the temperature and the feeling of discomfort disappears.

- Faster results of fat tissue reduction in women than in men - No side effects: Experienced beauty salon owners stopped using cryolipolysis membranes that do not always protect the skin against frostbites. For approximately 3 years, they have been using a special gel for cryolipolysis which had been tested in temperatures up to -19 degrees.

- Quick recovery: After a correctly performed treatment, a patient can return to their home or work duties straight away - A great method to reduce fat tissue when supported by firming and anti-cellulite treatments using devices using vacuum pressure that sucks in a skin fold and by rolls rolling the skin - A very good method to reduce belly fat tissue for physically active people, who regularly go to the gym but struggle to eliminate fat with exercises - Best results of reducing fat tissue for people who use diet, physical activity and workouts together with cryolipolysis treatments

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TUTOR ARTICLE

HOW TO BECOME QUALIFIED AS NON-MEDICAL IN AESTHETIC MEDICINE TREATMENTS IN UNITED KINGDOM Author. Msc/Ma MONIKA CZERNIK

The global aesthetic medicine market size was valued at USD 86.2 billion in 2020 and is expected to expand at a compound annual growth rate 9,8% from 2021-2028. This is the fastest growing field in the medical beauty industry and for these reason ambitious beauty therapists, cosmetologist who has potential to develop skills and take the business to the next level should take action now.

I receive many inquiries and questions from various professionals in regards to the aesthetic medicine legal qualifications, all steps for people without medical education and qualification who wish to expand their profession. Many of you are worried whether the law might change, and only those with medical degrees will be able to perform treatments involving needles. Others were asking for more information on how to become a medical practitioner/clinician in United Kingdom?

I will focus on bringing closer some more facts and answer few of your questions regarding the quickest and most effective way of becoming a medical practitioner in United Kingdom legally.

FOT MONIKA CZERNIK

Of course, most desired way you could choose to study a medicine or dentistry, which takes at least six years. This is unacceptable to most professionals.

Many training academies in UK accept only medical professionals to participate in more advanced various training in aesthetics. Please note you may find limited insurance opportunities that meet non-medics, most popular insurance companies such as Hamilton & Fraser, who insure medics only. It is popular that companies reserve insurance only for doctors with GMC registration (General Medical Council), dentists with GDC registration (General Dental Council) and nurses from NMC (Nursing and Midwifery Council).

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Fortunately, for the purpose of industry development many training academies also accept the so-called non-medics to participate in certain advanced training.

I want to give here some positive news, that there are legal ways to become a medical practitioner/clinician, and more precisely, a nurse, in the United Kingdom within two or three years of study. If you are non medic, this is the fastest way to become a medic.

THE JOURNEY TO THE MEDICAL TITLE

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It depends on your individual qualifications which you learned and gained previously.

If you have a Master's or Bachelor's (maybe from Poland or other EU country à You can complete your studies in just 2 years and receive the MSC (Master of Science) title.

If you do not have the diplomas mentioned above, you will continue to study nursing at the university for three years.

Sounds great, right? Only two years and we have a medical qualification!

Unfortunately, the road to it is quite complicated and requires a lot of sacrifices and mobilization from you. Usually, nursing studies are full-time, although some Universities also have extramural programs.

This is first step to becoming a nurse is to take a degree program approved by the Nursing and Midwifery Council (NMC).

To find out more about source of the list of NMC approved courses (including "dual" methods) using the search engine on the official NHS healthcare website https://www.healthcareers.nhs.uk/i-am/looking-course Please note full-time nursing applications in England and Wales can be obtained through UCAS. Now let`s see what is the admission conditions for 2 years masters studies for students with foreign education:

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1. English at ILETS 7 level – certificate 2. A translated high school diploma

3. University diploma (if you have one) translated via ENIC 4. Min. 650 hours of experience in medical facilities gained in the last 12 months before applying 5. Cover letter 6. Passing an interview, English and Math test 7. Certificate of no criminal record

FEES The tuition fee is around £ 10,000 a year. You can apply for a student loan, which you will get without any problems.

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You can also cooperate with non-medical people by conducting consultations and writing out prescriptions for a given product. In a sense, you are independent medical professional in performing all procedures related to aesthetic medicine.

The road is winding and requires concentration, good English language skills and quite a lot of efforts. Is it worth it?

Of course you gain a vast amount of knowledge and experience, along with the satisfaction of knowing you meet legal requirements to practice and last and quite important your reputation grows and you can develop your aesthetics practice business.

The world is your oyster!

I wish you all good luck!

Monika Czernik International lecturer in the field of aesthetic medicine. Director and founder of the Center for Medical Sciences, Medical School, Pharmestetics & Putney Aesthetics Clinic. Msc in Adult Nursing.

A certified psychotherapist. Founder of a branch of the Medical Academy in Manchester and Dubai. Assessor of Vocational Achievements. Certified Teaching & Education Tutor.

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SCIENCE ARTICLE

REDUCTION OF SCARS AND STRETCH MARKS USING HIGH-TECH METHODS AVAILABLE ON THE MARKET Author. Magdalena Atta-Motte Scars are a result of injuries, diseases or surgeries. They are often considered unattractive, unaesthetic and can cause mental but also physical discomfort. Striae distensae (SD), also known as stretch marks, are visible linear scars that develop in the areas where the skin is damaged due to excessive stretching. They occur twice as often in women and are reported in the age group of 5-50 years. Also, stretch marks are incredibly common and often cause cosmetic discomfort and mental stress.

Recently, because of the growing ‘beautiful body’ culture and developments in treating scars and stretch marks, more and more patients ask cosmetic salons or clinics for help to get rid of this unpleasant condition. Treatment practitioners are then left with these questions: Is it possible? How much should it cost? What does the treatment procedure look like?

In this article, I will explain the etiology and diagnostics of scars and stretch marks, identify treatment objectives and describe the use of the equipment available on the aesthetic market.

Scars A scar is a skin change composed of fibrous connective tissue and occurs due to an injury or in the course of wound healing. Scarring is part of the healing and regeneration of the skin, where damaged dermis is replaced by connective tissue.

The healing process of a wound involves a few stages and starts as soon as the skin becomes damaged. ·In the first stage, the wound fills itself with a blood clot and then a scab is formed that works like a natural, biological dressing protecting the wound from dehydration and infections. Below the scab, the skin starts repairing itself. · Then the organism cleans the wound of any debris, bacteria and damaged cells. · After approximately 7 days from damaging the skin, the actual healing process of the wound begins. This is when fibroblasts are activated. Fibroblasts are cells within the dermis layer of the skin and are responsible for producing collagen. Then fibroblast differentiationprofileferation occurs and neo-callogenesis process is activated. The wound becomes covered by a new epithelium. The entire process of skin repair can last even up to 12 months.

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In a situation where any of the above stages is disrupted, there is a big risk of scarring during which type III collagen is suddenly replaced by type I collagen.

Unfortunately, even a properly healed wound will always leave a scar that can constitute a significant aesthetic problem. The scar will never be of natural skin colour, it doesn't tan and is deprived of sebaceous glands and hair follicles. It can also be a cause of itchiness, pain or an irritating feeling of “pulling” of the skin.

Scars classification

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Scars can be categorised according to the time of their formation, etiology or appearance. · According to the time of their formation, scars can be mature and immature.

Immature scars are usually red, often itchy and slightly elevated. Full healing can take even up to two years. Mature scars are formed in the course of proper healing of the skin. Here, the scar tissue is lighter that normal skin colour, it is soft to the touch and elastic. · The types of scars depending on their etiology, i.e. cause are as follows: burn scars, postoperative scars, post-injury scars, post-inflammatory scars, e.g. acne scars.

Burn scars are difficult to heal which takes a lot of time, is painful and of unaesthetic appearance. They are raised, extensive, red, itchy and do not go beyond the boundary of the burn. They are also hard and need to be treated by pressotherapy.

Post-operative scars are initially red, raised and itchy. When healing correctly, they become paler and resemble a rope, depending obviously on the stitching method or skin care during the healing process.

Post-injury scars result from unfortunate accidents or sport activity. They are not easy to repair, and their appearance and healing time will vary.

Post-inflammatory scars, including acne scars are caused by inflammation. They often look like a local deep pit. Their size and depth depend on the healing process and on the seriousness of inflammation.

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·According to appearance, we can classify scars as: correctly healed and pathological, including hyperthropic, keloids and atrophic scars.

Hyperthrophic scars occur as a result of disrupted healing process caused by tightening and widening of the wound. They form shortly after the injury. This type of scarring is hard, elevated and red. With time, they can decrease but also increase in size.

The scars known as keloids result from a strong skin reaction to an injury. They are hard, fibrous, of oblong or irregular shape, often bluish-red and going beyond the boundary of the injury. They often form as a result of collagen overproduction, and in contrast to hyperthropic scars, they don't get absorbed. What's important, after excision, they tend to reappear.

Atrophic scars result from a disrupted collagen fibre production during the healing process.

Their appearance can vary, and we can distinguish: rolling scars, atrophic scars, box car scars, ice pick scars. They are all indented in appearance. Almost all acne scars, smallpox scars or scarring resulting from incorrect steroid treatment constitute atrophic changes.

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PMU CHAMPIONSHIP IRELAND & NORTHERN IRELAND 2021 Author. Aleksandra Pawlak

PMU Championship Ireland & Northern Ireland 2021 is the semi-final of the WULOP 2021 World Championship. This unique event aims to select the 5-person Irish National Team to compete in the WULOP World Championship final in Antalya, Turkey.

PMU Championship Ireland will be held on September 5 and 6, 2021, in Dublin.

Participants will compete in 5 categories: microblading, machine-made hair, shaded eyebrows, shaded eyeliner, lipstick effect lips. The participant will have 150 minutes to perform the procedure plus 15 minutes to prepare and clean the workplace. Students will be provided with: a treatment bed, a stool, a lamp, and an assistant on cols. Treatment accessories and the model must be provided by the championship participant.

The winner of each of the 5 categories will represent Ireland at the Grand Final to be held October 14-21 in Antalya, Turkey. The Irish team and the models have a free all-inclusive 5-day stay in a 5-star hotel in the heart of Antalya. Irish representatives are also guaranteed free participation in the congress and the gala diner. The World Cup finalists will compete with 27 other national teams, both in team and individual scoring. The first vice-champion of Ireland will receive a 50% discount on participation in the Congress in Turkey in the Gold or Diamond Package. The 2nd V-ce Champion will receive a 30% discount on participation in the WULOP Congress in the gold or diamond package. All PMU Championship Ireland participants receive € 100 discount on any Wulop Turkey Congress Package. The regional organizer WULOP Ireland has also prepared a special prize for a Junior (person up to 2 years old) who will receive the most points from the Championship Jury.

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Detailed rules of the competition will be available on the website: academy.bepermanentmakeup.ie The PMU championship Ireland tickets price is € 350 + VAT. People wishing to participate in the event are asked to contact the main organizer Aleksandra Pawlak on info@butterflyeffect.ie or via Facebook Aleksandra Pawlak, Instagram @wulop.ireland To take part in the Championship you must also register on the website www.wulop.com Please note we have limited places.

The organizer of the PMU Championship Ireland & Northern Ireland is Aleksandra Pawlak, successful business owner of the Butterfly Effect Permanent Makeup & Beauty salon and the training Center BE Permanent Make up & Advanced Beauty Academy in Dublin, Ireland.

Aleksandra is also a representative for the Hanami Pigments brand in Ireland. Aleksandra specializes in permanent make-up, microblading technique. During her 8 years of practice in the PMU industry, she has performed over 3,000 treatments. Aleksandra is also the author of scientific articles for the trade press Salon Professional Ireland. The Butterfly Effect brand is the winner of prestigious awards such as the Irish Beauty Awards in the MakeUp Team of the Year 2019 category, and the Irish MakeUp Awards in the Permanent Make Up Artist of the Year 2018-Regional winner category.

Aleksandra is a graduate of Physiotherapy - a graduate of the University of Physical Education in Wroclaw and a Cosmetic Services Technician - a graduate of WSF Wroclaw.

In her career, she was also an Assistant Professor at the Cosmetology department at WSF in Wrocław and a Vocational Teacher at ESI Dublin. In 2021, Aleksandra will represent Ireland as PMU Judge at the PMU Festival Indonesia, which will be held in Bali in August.

Aleksandra will also be a semi-final Judge at WULOP Ireland, a final Judge at WULOP Turkey and team leader at WULOP Turkey.

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TUTOR DIRECTORY

Submit your training facility for the publication in the Tutor Directory: hello@pbjmag.com

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TUTOR DIRECTORY Verified training facilities only.

Serenity Beauty Academy 40 Costons Ave, Greenford UB6 8RL T: 02085 755547 M: 07525 900065 www.serenity-academy.co.uk British Qualification VTCT/iTEC and NVQ Level 2, 3, 4 i 5.

Cosmetic, massage, nail care, semipermanent makeup, laser and IPL courses.

Carla Training Health and Beauty 335a Tong Street Bradford BD4 9QY T: 07522120436 www.carolynlaura.co.uk Accredited by ABT, VTCT. Permanent makeup, anatomy and physiology courses.

Kate Tiu Beauty Academy Permanent Makeup Academy 152 Balmoral Road Watford WD24 4EY T: 07834 559444 www.academy.katetiubeauty.com Accredited by ABT Basic and masterclass training.

PMU Eyebrows - all Microblading techniques, Perfect Lips Eyeliner Figure 24/7 coach support

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WHEN YOU TOO BUSY TO DO IT ALL Multitasking is a major thing to learn while doing one business, if you have other ventures which need attention as well this may become quite challenging. Since most of my clients have more than one business in more than one country I have more experience in various tasks and regulations. Since a few years my clients run businesses outside of England this gives more international field of activities which is very exciting for me.

As a virtual assistant I may help businesses with digital services like website maintenance, new projects launch in a new country or do the research for a client about a new area of business. For businesses who are based in the UK but operate in for example in Spain daily customer monitoring and assistance is very important to keep a great business performance and customer relations.

If you need extra help with managing your business here is how I can help!

Virtual Assistance & more specialise in:

- registering (and accountancy) a new business in UK or any other European country; - address registry, mail/postal services UK or EU; - web design & maintenance; - social media, mailing campaigns; - mail boxes management; - customer care relations or 24/7 phone services; - individual/group travel concierge - Events/retreats management .

Facebook: Virtual Assistance & more Email: virtualassistance.more@gmail.com

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POLISH BEAUTY JOURNAL

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