Metka Hrovat, Nataša Žlaber
SIP talk
Andrei Cosovici Sales Director
“After-sales support for both traders and farmers will be key to our success.” We talked to Andrei Cosovici, who came from Moldova to Slovenia 23 years ago. He was invited to join the SIP team for coordination in the field of cooperation. Today, he is one of the key figures in SIP, who participated in the successful renovation and recognition of the SIP brand. 4
You are a long time associate of SIP and a connoisseur of the industry. How would you describe your beginnings in SIP? After the arrival of the new owners in 2003, I first worked with SIP as an external consultant for cooperation, and in 2005, I started to open Russian-speaking markets. After 2011, we expanded the SIP horizon even further east: to Kazakhstan, China and Japan. After Agritechnica 2013, I was entrusted with the entire sales area, then after-sales, logistics and marketing. What motivated you to stay at SIP? In addition to my personal decision, the challenge here was to help SIP develop from an average manufacturer to a world-renowned brand.
The position of SIP in the market then and today? 15 years ago, SIP was known as a small farm machine manufacturer. The company presented itself at fairs in the company of Polish producers. Its selling point was the low price. Today, the biggest scythe in the world is SIP’s. And we are the only one with a 3-year warranty. We are an equal competitor on the market and offer unique technologies and solutions. Today, what is particularly important to us is responsiveness, which is a major difference from the competition. Market conditions in the past and today? The cards have already been heavily shuffled and the changes in the
