SIP promotion

SIP promotion New website, new user experience

Online presence is an important presales and aftersales phase of the purchasing process in our industry as well. We undertook the revamp thoroughly, considering how we will upgrade the website with new services in the next few years.

We started the process of developing content and design two years ago, and in early 2021 we introduced a new online image. The updated website is tailored to the requirements of today's user and allows for a better interactive experience.

Unique, recognisable image With its creative image, the new website covers the refreshed photo language, which was renovated for social media purposes as early as at the beginning of the year. From now on, we also communicate on two levels on the website with photos, where the focus of the photo is always on the machine, which stands out in a red-anthracite SIP colour combination. One level is the way of communicating with photos of the machines in the hall, and the other way is the photo approach of the machine while working in the natural environment. With the new photo approach, we indirectly express our values. The company colours (red, anthracite/black) and strong green grass colour are the three distinctive colours that separate us from competition. With its consistent use in the past, the photo style of the machines in the hall has become our trademark in communication. The uniqueness of this style is emphasised by the black and white background, and this year's upgrade is a look at the environment associated with a specific type of machine and shows the result of working with it: mowing grass, raking, scattered grass or swath when presenting manure spreaders. We have added a new one to this type of communication, namely photos of machines in a natural environment, where the result of the work of the machine is highlighted in green. This detail gives the photos uniqueness and strong visibility and announces that we are building a trustworthy relationship behind all our activities.

Simple use The website is now available in four language versions, with the aim of providing potential buyers with the easy and shortest path to purchase the machine or solve the problem, and find the necessary information regarding service, purchase of spare parts and general support. The new interactive website offers more transparent access to the search menu, which is divided into four main areas: products, sales, support and company information.

Under the SALE tab, we enable easy search by categories of presented machines and their advantages, which are reflected in professionalism and robustness.

Under the SALE tab there is a sales network, the structure of which enables flexible, easy searching of SIP distributors, machine dealers, service technicians and SIP spare parts dealers, according to the selected country. The products references, news, events and media centre offer useful information from the sales field, responses from satisfied customers, partners, best practices in the preparation of quality forage, professional and useful advice, developments at home, in the company and worldwide, as well as general and interesting information in the field of agricultural machinery. You can also find the financing options under the sales tab.

The SUPPORT tab provides all necessary, professional information regarding service and complaints, advice, spare parts and product documentation.

Under the COMPANY, you will find information about the company, its history, tradition and origins, other values, mission, our production, employees, and job calls, as well as information for shareholders.

In the future, we will also upgrade our website with the “dealer login” portal, which is intended for registration of our partners. On a special subpage, each partner will find all the necessary and customised useful information, as well as access that will allow them easier business cooperation.

“The new website is now available in four language versions.”

Connection with social networks The new website also offers integrated buttons for accessing SIP channels on Facebook, Instagram, YouTube and contact forms, as well as subscription to the SIP newsletter. With this, we communicate to customers, partners and other visitors that we are active and want to maintain constant communication with them. We have prepared a variety of content for them, which, depending on their preferences, may be of interest to them.

Continuous improvement process Because a website is a living world, work on it never really ends. The launch of the renewed website is only the first step; at the same time, it is the beginning of new ways, as with the new image we are even more actively building brand recognition and communication with the market. We will thus upgrade the website with new content, develop additional features and improve existing ones. The list of planned activities is full, but in marketing we will be very happy to hear your comments, ideas and suggestions for amendments.