SIP statistics

Anja Jurko, Mihael Miheljak

The image of the SIP brand at home and around the world

The user experience builds the image of the SIP brand Through brand perception research, we learn how well our target audience knows us and what they expect from us. The goal of the online SIP survey, which we conducted for the first time among our partners at home and around the world in 2018, is to improve the customer experience, on the basis of which the brand image is built. Two years ago, our partners most often described us with the words quality, accessible, innovative, reliable, ambitious and Slovenian. In this year's online survey, SIP is still most often characterised by quality, and more than in 2018 partners point out that it is also robust. At the top of the list of ratings again this year are features such as reliable, innovative, accessible. The fact that we are building a relationship with the company based on trustworthy communication was pointed out by the partners with the trustworthy label, which, commendably, is right at the top of the list of our qualities. Among the features that make the SIP brand recognisable, this year, just like two years ago, the quality stands out, and in two years we have improved the visibility of the design, which is placed alongside the quality. Also, colour is even more perceptible compared to 2018, which separates us from competition. Customers of the SIP brand are increasingly recognising robustness. Other features that stand out more than they did two years ago are flexibility, simplicity, accessibility, professionalism, and efficiency. Marketing, warranty, tradition, innovation and products also contribute to brand recognition.

The brand primarily “lives in the minds” of our customers and is created based on their experience with the products and services we offer them.

Customers today are looking for a comprehensive user experience that they experience at all points of contact with the brand.

“Among the features that make the SIP brand recognisable, this year, just like two years ago, quality stands out.”

The rapid changes in the market and the growing expectations and needs of users for professional products and services require a regular measurement of customer satisfaction. This allows us to perceive, at an early stage, the causes of the changes that have taken place around us and to respond appropriately.

Our goal is for customers in contact with the SIP brand to recognise our culture. We learn from the survey that the partners ranked our value of robustness, which describes the durability, efficiency and usability of our machines in a single word, in 3rd place. Our partners rank trust in 5th place. Among the brand features that they recognise in SIP, they also listed the remaining values of the company: flexibility, responsiveness, rooted (tradition) and professionalism. With all the activities and appearances, we continue to strive for our culture to be at the top of the scale of the most recognised SIP features. These must become part of us all so that our customers can identify with them. Competitors can copy products, not a unique set of values.

“With all the activities and opportunities in the future we strive to achieve our values at the top of the scale of the most recognised SIP features.”

What do you think about the brand awareness of SIP? (N=88) Do your customers choose SIP as a popular / recognized brand if you present it on the list of agricultural machinery manufacturers? (N=88)