Anja Jurko
SIP promotion
New website, new user experience Online presence is an important presales and aftersales phase of the purchasing process in our industry as well. We undertook the revamp thoroughly, considering how we will upgrade the website with new services in the next few years.
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We started the process of developing content and design two years ago, and in early 2021 we introduced a new online image. The updated website is tailored to the requirements of today's user and allows for a better interactive experience. Unique, recognisable image With its creative image, the new website covers the refreshed photo language, which was renovated for social media purposes as early as at the beginning of the year. From now on, we also communicate on two levels on the website with photos, where the focus of the photo is always on the machine, which stands out in a red-anthracite SIP colour combination. One level is the way of communicating with photos of the machines in the hall, and the other way is the photo approach of the machine while working in the natural environment. With the new photo approach, we indirectly express
our values. The company colours (red, anthracite/black) and strong green grass colour are the three distinctive colours that separate us from competition. With its consistent use in the past, the photo style of the machines in the hall has become our trademark in communication. The uniqueness of this style is emphasised by the black and white background, and this year's upgrade is a look at the environment associated with a specific type of machine and shows the result of working with it: mowing grass, raking, scattered grass or swath when presenting manure spreaders. We have added a new one to this type of communication, namely photos of machines in a natural environment, where the result of the work of the machine is highlighted in green. This detail gives the photos uniqueness and strong visibility and announces that we are building a trustworthy relationship behind all our activities.
