SIP view
Mihael Miheljak
INTERVIEW:
Jakub Nitran,
SIP’s new visual communication
Jakub owns a small agency, specialised in AG photo and video content creation. Last year they celebrated the 10th anniversary of the company. Together with a team of creative and passionate individuals, they constantly create all types of audiovisual and can process a complete visual identity. The purpose and goal of establishing a new visual communication strategy was to highlight the product and see it functioning in its operational environment. We highlighted the product's robustness with a high-contrast red colour on a neutral grey background with the crop in darkgreen contrast. The tractor, pulling the machine, appears in a neutral grey colour. This way, the visual element works more universally and flexibly, where the product remains independent of all tractor brands, and the focus stays on SIP. You are a specialist in agricultural video/photo production. When/How did you decided to become a specialist in that sector? It all started in the field. My grandparents farmed on a small farm in the foothills. I spent my whole childhood and all of my free weekends working in the fields. The passion for photography and video soon followed. I tried to learn and improve
whenever there was a possibility. I contacted the first company at the age of 15. My mum drove with me to the field and stayed there the whole day. Over time I have worked with people in the audiovisual industry and it was only a matter of time before we set up the company. I am very glad to have a team of people behind me who share a similar passion. Without this, it wouldn’t be possible to create a job in a very specific agriculture sector. What are the biggest companies (best references) you are working for in the agricultural business? We strive for a friendly approach and long-term cooperation with our clients. In addition to the new cooperation with the SIP brand, we also cooperate with other international companies in the agricultural sector. Since 2012, we have been significantly involved in the creation of audiovisual content for CNHi, especially the Case IH and STEYR brands. We are preparing all product videos and post-production of the photos for the BEDNAR and AGRIO brands. In addition to the agricultural companies, we have been cooperating for two years on the creation of photographs for the ŠKODA AUTO company. Other companies include names such as BRANTNER, STRAUTMANN, WOODS, and many more.
Flexible, robust, and specialist - in 2020 we introduced our new product visualisation communication. We talked with Mr. Jakub Nitran from the Czech Republic, the man behind SIP’s new photography and visualisations performance.
Jakub Nitran
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