Your monthly Co.Labs Briefing is back to bring you a roundup of collabs & partnership highlights.
You’ll find stories across culture including:
- Luxury, Fashion and Beauty
- Tech, Sport and Lifestyle
- Food + Beverage
- Influencer and Talent News
We hope you enjoy!
Land Rover Defender operated as the Official Vehicle Partner for Glastonbury Festival for the third consecutive year. The brand provided a fleet of 35 vehicles: 25 Defender 110 plug-in electric hybrids were dedicated to transporting headline artists and guests to over 100 stages, and 10 additional Defenders supported festival operations - including two equipped to carry defibrillators in partnership with the British Red Cross.
Vodafone released a new version of its Glastonbury app with features including live location sharing, step tracking, updated lineups, favourites, and map search. The company increased network capacity at the festival by adding 11 temporary masts to support over 200,000 attendees. The upgrades aimed to improve connectivity for festival-goers.
Brothers Cider was the official cider of Glastonbury for 2025. It produced gluten-free, vegan-friendly ciders from locally grown apples near the festival site in Shepton Mallet, Somerset. Brothers Cider supplied over 100 bars at the festival, offering flavours like Pineapple & Passionfruit and Toffee Apple.
Ray-Ban partnered with Camp KOKO to host an exclusive lunch in Somerset, celebrating the brand’s latest eyewear innovations. The event featured the Wayfarer Puffer, a reimagined classic with enhanced frames and diamond accents, and the Meta AI glasses, which integrated augmented reality technology.
Guests included Dylan Mulvaney, Joe Locke, Nia DaCosta, and Jessica Brown Findlay, among others. The gathering offered a curated menu by executive chef Andreas Engberg and showcased live music, DJ sets, and wellness activities in a lakeside setting.
Musician Mahalia partnered with Australian swimwear brand RAQ Apparel to launch a limited-edition DD+ swimwear collection called “Hibiscus.” The collection featured inclusive designs such as multiway tops, tie-side briefs, singlets, and boyshorts, all created to support fuller busts starting from a DD cup. The range included updated fits with underwire, adjustable straps, and power-mesh lining for comfort and lift.
Touchland collaborated with Crocs to launch a limited-edition collection of hand mist cases, available in four colors: Cloudwave Blue, Cosmic White, Pixie Lavender, and SugarPop Pink. Each case featured Crocs-inspired design elements, including perforated detailing and five Jibbitz charms, and was made to fit Touchland’s Power Mist hand sanitizers. The cases came with a keyring attachment for portability.
Aries partnered with Crocs for a second collaboration, releasing a capsule collection that updated the classic Crocs Classic Clog with an urban-inspired design. The collection featured two tonal camouflage colorways with removable and adjustable heel straps and the Aries 'Temple' logo embossed on the rivets.
Limited-edition Jibbitz charms inspired by urban elements were also part of the capsule, such as autumn leaves, a coin, magic mushrooms, and a balloon accompanied the clogs. The collection was available online and at Aries’ Soho flagship store, priced at £75.
Hailey Bieber celebrated the launch of Rhode’s Lemontini Peptide Lip Tint with an exclusive Rhode Summer Camp pop-up at Gran Folies Beach Club in Majorca, alongside her husband, Justin Bieber, as well as a mix of both micro and macro influencers. The beach club was kitted out with Rhode’s signature branding, featuring grey and eggshell yellow sun loungers, towels, ice cream treats, and beach inflatables. The getaway marked the first-ever brand trip for Rhode.
Huda Beauty partnered with artist Saint Levant to launch a limitededition Faux Filler Lip Oil inspired by the Palestinian kalamantina fruit. The lip oil featured a sheer coral tint and a mandarin orange scent, formulated with peptides and squalane for hydration. A portion of the sales supported organisations that preserved Palestinian agriculture.
KHY, the brand founded by Kylie Jenner, partnered with Frankies Bikinis on a limited-edition swimwear collection titled “Cloud Cups.” The collection included a range of bikini tops and bottoms inspired by vintage lingerie styles, featuring underwire support, lace detailing, and satin finishes. It was available in several colorways and prints, including pink and white polka dots and leopard patterns.
Amelia Dimoldenberg partnered with London-based fashion label Peachy Den to release a new capsule collection. The collaboration featured a 10-piece lineup that blended Dimoldenberg's distinctive style with Peachy Den's signature aesthetic. Key pieces included the "Flirt" slogan T-shirt, a metallic knitted top, and coordinating skirts and tops.
Dimoldenberg’s involvement was highlighted in her appearance on her Chicken Shop Date show series, where she wore items from the collection during interviews with Bella Hadid and Addison Rae.
Mercedes-Benz collaborated with Swedish designer Gustaf Westman to transform the CLA model into a sculptural art piece for the brand’s “Class of Creators” series.
The reveal took place in London. The bubblegum pink installation featured a rooftop tent, fold-out picnic table, and redesigned wing mirrors, blending Westman’s playful design style with the car’s original form. The project also included a limited collection of lifestyle items inspired by the vehicle’s theme and colour palette.
The Spice Girls partnered with Admiral to release a limited-edition "Spiceworld" football jersey. The design featured bold stripes, dot graphics, a custom crest, and the number 25 on the back, referencing the album’s anniversary. The jersey was available in unisex sizing from S to 2XL and retailed for £60.
A campaign shot in London featured women’s football players and celebrated the group’s cultural legacy. The jersey was made available on admiralsports.com, thespicegirls.com, and selected retailers.
Netflix partnered with NASA to stream NASA+ live programming to its global subscriber base at no extra cost. Starting summer 2025, viewers could access live rocket launches, astronaut spacewalks, Earth views from the International Space Station, and real-time mission updates directly through the Netflix platform.
The move supported NASA’s goal of sharing its work with a wider audience, aligning with its public education mission. NASA+ also continued to stream for free via NASA’s website and app. Initial coverage included the Progress 92 cargo launch and docking, with more live events to follow.
Method unveiled pa’l recuerdo – a new campaign that turned overlooked bathroom moments into rich, lasting memories. Inside San Juan’s Coliseo de Puerto Rico, the brand transformed the iconic venue’s bathrooms into immersive, multi-sensory spaces that channel the colour, energy and spirit of Puerto Rican culture.
Out in the concourse, fans can also step into a shower-inspired photobooth and pick up exclusive gifts and merch to take the night home with them.
Christian Louboutin has been appointed creative director for Ragnaud-Sabourin, a family-owned Cognac house in France. The partnership focused on blending Louboutin’s luxury brand aesthetics with the heritage of the estate, which produced limitededition Cognacs from Grande Champagne.
The collaboration aimed to elevate the brand’s creative direction and market presence, with plans to develop new expressions and exclusive packaging.
Absolut released the Haring Artist-Edition bottle, featuring Keith Haring’s original 1986 artwork nearly 40 years after their first collaboration. The design included Haring’s signature dancing figures and bold colours. The bottle appeared in global travel retail from July 1, and rolled out in over 40 markets from October. Absolut supported the launch with airport pop-ups, digital campaigns, and a themed cocktail called the Absolut Haring Fizz.
Glossier partnered with Magnolia Bakery to introduce a new flavor of its Balm Dotcom lip balm, inspired by the bakery’s signature banana pudding. The limited-edition “Banana Pudding Balm Dotcom” combined the dessert’s creamy vanilla pudding, bananas, and vanilla wafers with Glossier’s hydrating formula.
Glossier hosted a launch event at its New York Soho store, offering complimentary banana pudding and a Balm Dotcom charm with qualifying purchases. In the UK, a pop-up at Westfield London allowed customers to enjoy Magnolia Bakery’s banana pudding alongside their purchases.
Martini selected actor Jonathan Bailey as the face of its 2025 global “Off Script” campaign, promoting the Martini Bianco Spritz. The campaign, filmed in Southern Italy, encouraged consumers to embrace spontaneity and break away from routine. It highlighted research showing that most people found daily choices repetitive and welcomed intentional spontaneity.
Martini also launched the “Dare to Be” campaign and activated pop-up events in over 30 European cities. The Bianco Spritz - a simple three-ingredient serve with prosecco, Bianco, and soda garnished with lemon, mint, and strawberry - was positioned as the season’s key drink.
Kendall Jenner’s 818 Tequila collaborated with country music star Chris Stapleton to launch the Calabasas Cowboy Cocktail, a twist on the classic Gold Rush cocktail. The drink combined 818 Tequila Reposado with Stapleton’s Traveller Whiskey, lemon juice, and simple syrup.
The collaboration was part of 818's "Shake Up the Classics" campaign. A limited-edition cocktail kit, priced at $69.99, included both spirits, Viski glassware, a recipe card, and exclusive merchandise - available exclusively at VistaWineSpirits.com.
Sweetgreen collaborated with social media cook and model Pierce Abernathy to promote Frog Hollow Farm peaches - the star of its summer menu. Abernathy documented the farm visit and the harvesting process, emphasising sustainable farming practices. The campaign treated the seasonal peach as a key product, aligning with Sweetgreen’s strategy to highlight ingredient quality and seasonality.
Guinness partnered with premium ice cream brand Van Leeuwen to launch a limited-edition Lovely Day for a Guinness flavor in the U.S.
The ice cream featured Guinness stout and chocolate chunks, with packaging inspired by vintage brand ads. It was made available online and in stores nationwide. The launch included sampling events, a branded road tour, and a beachside pop-up. Guinness donated $20,000 to the Surfrider Foundation as part of the campaign.
Krispy Kreme partnered with Crocs to launch limited-edition Classic Clogs inspired by its iconic doughnuts. The clogs featured chocolate and strawberry icing designs, oversized Jibbitz charms, and came in a doughnut box-style package. A matching doughnut dozen was made available, and customers wearing the Crocs on the release day in August are to receive a free Original Glazed doughnut.
Travis Scott collaborated with Los Angeles-based grocery chain Erewhon to launch the Storm Storm Smoothie, a limeade-inspired drink named after his daughter, Stormi. Available through July 29 at Erewhon stores across Southern California, the smoothie was crafted with ingredients like Agua de Kefir Dragon and Fruit Fresand. A portion of profits supported his Cactus Jack Foundation, reinforcing his personal and wellness branding.
Nectar360 launched a two-way loyalty partnership with Marriott Bonvoy, allowing UK Nectar members to link accounts and earn, redeem, and convert points across global Marriott hotel stays. Members received 500 Nectar points for each of their next three cash-paid stays, along with a 500-point bonus for new Marriott sign-ups via Nectar. The partnership gave members access to over 30 Marriott brands and 10,000 destinations worldwide.
JetBlue and United Airlines received approval from the U.S. Department of Transportation to launch their “Blue Sky” partnership. The partnership allowed customers to book flights on either airline’s website and earn or redeem loyalty points across both carriers. JetBlue granted United access to seven daily roundtrip flight slots at JFK starting in 2027. The partnership was projected to generate up to $50 million in additional annual operating profit, with customer benefits beginning rollout in fall 2025.
Actress Sydney Sweeney’s highly anticipated unreleased lingerie brand is supported with significant backing from Amazon founder Jeff Bezos and his partner Lauren Sánchez. The venture will be funded through the Coatue Innovation Fund and Sweeney has received investment from Bezos and Dell Technologies CEO Michael Dell. This will mark Sweeney's first solo fashion line, following her 2023 collaboration with Frankie's Bikinis.
Leah Kateb of Love Island USA season 6 was appointed Chief Creative Officer and "re-founder" of clean fragrance brand Skylar. In this role, she led the brand's evolution, including scent development and storytelling, aiming to create a more sophisticated and expressive identity.
Kateb emphasised a personal connection to fragrance, having previously highlighted Skylar's Vanilla Sky scent in her viral shower routine video. Under her direction, Skylar is scheduled to aunch new fragrances and host in-person activations to foster community engagement.
