The Co.Labs Briefing November 2025
Your monthly Co.Labs Briefing is back to bring you a roundup of creator collabs & partnership highlights.
You’ll find stories across culture including:
- Luxury, Fashion and Beauty - Tech, Sport and Lifestyle - Food + Beverage - Influencer and Talent News
We hope you enjoy!
The 84-year-old lifestyle public figure Martha Stewart partnered with the denim brand to front its “Give Great Jeans” holiday campaign. She appeared in denim from head to toe, wrapping gifts with fabric instead of paper. The move followed widespread backlash over the brand’s earlier campaign featuring actress Sydney Sweeney, whose “Sydney Sweeney has great jeans” slogan drew criticism for its pun on “genes” and “jeans”. By bringing in Stewart, the brand appeared to emphasise versatility and cross-generational appeal.
Seven new floats were presented at the 99th Macy's Thanksgiving Day Parade. Debuts included Labubu, The LEGO Group’s ‘Bricktastic Winter Mountain’, Lindt’s ‘Master Chocolatier Ballroom’, Stranger Things’ ‘Upside Down Invasion’ by Netflix, Holland America Line’s ‘Land of Glaciers, Wildlife & Wonder’, Serta’s ‘The Counting Sheep’s Dream Generator’, and Goldfish’s ‘The Littlest Float’. The Labubu float marked the first-ever giant furry-balloon float in the parade’s history.
The Brooklyn-based clothing brand, Luar, introduced its first-ever hair accessory in collaboration with TRESemmé: a claw clip shaped to echo the brand’s iconic Ana bag. The ‘Ana Claw Clip’ carried with it the same design silhouette and nostalgia as the original bag. The clip was sold as part of a set that included TRESemmé’s A-List Collection Dry Texturizing Spray. The accessory was positioned as an affordable entry point into the world of Luar.
The fashion house Jacquemus launched its latest handbag, the Le Valérie, and selected The White Lotus actress Charlotte Le Bon to star in the campaign. The bag, dedicated to the designer’s late mother, paid tribute to his rural childhood in the south of France and landed as part of the “Le Paysan” collection. To accompany the launch, Jacquemus debuted a playful campaign with short films showing everyday, light-hearted moments including lipstick application, and a strap catching on a door.
Emma Chamberlain partnered with eBay to launch an exclusive auction titled ‘From the Collection: Emma Chamberlain,’ putting around 100 pieces from her personal wardrobe on sale. The selection included pre-loved, vintage, and archival designer items from labels including Louis Vuitton, Prada and Dior. All proceeds from the sale were directed to the Save the Children charity.
Chamberlain explained that after years of collecting clothing, her wardrobe had become excessive with many items unworn for years. The clean-out and sale mirrored her shift toward a more intentional style, favouring fewer but more purposeful pieces.
Apple partnered with Issey Miyake to release the iPhone Pocketa limited-edition, 3D-knitted phone sleeve designed to carry any iPhone and small everyday items. The accessory reflected Miyake’s ‘piece of cloth’ design philosophy: built from a single 3Dknitted textile with a ribbed open structure that stretches to reveal the screen while keeping the phone enclosed. The iPhone Pocket came in two strap options. The short-strap version was available in eight colours, while the long-strap crossbody design came in three colours.
British fashion designer Priya Ahluwalia teamed up with Epson to create “Fashion Play,” a first-of-its-kind doll-sized fashion collection made from textile waste using Epson’s pioneering technology.
The UK bins 216 million items of kids’ clothing annually (17 items of children’s clothing per person per year), making it the worst offender across Europe. With this in mind, Ahluwalia is showcasing sustainable clothing innovation that could tackle the landfill crisis.
The doll-sized fashion collection is printed using Epson’s Monna Lisa digital printing technology and made from waste using its Dry Fibre Technology, which transforms old textiles into new fibres without water or harsh chemicals. The miniature collection includes two men’s and two women’s looks inspired by Ahluwalia’s FW25 designs, and launches alongside the new research from Epson in a powerful yet playful reminder of the scale of fashion waste and the urgent need to rethink how clothes are made and bought.
Mastercard and L’Oréal introduced the L’Oréal Mastercard BusinessCard - the first credit card in the region tailored specifically to the beauty industry. It launched initially in Mexico via the issuer Clara, with plans to expand across Latin America and the Caribbean. The card targeted salon owners, independent stylists, beauty creators and distributors within L’Oréal’s professional network, aiming to digitise a sector long-reliant on cash.
Benefits included discounts and reward points on salon product purchases through L’Oréal’s network, a welcome bonus on initial inventory purchases, ability to earn rewards on everyday salon expenses, and access to L’Oréal-run trainings and industry events. In addition to cutting payment friction, the initiative sought to foster financial inclusion and stability for small and micro-enterprises.
Pete Davidson returned to Instagram after a five-year absence by co-hosting a takeover of Bumble’s Instagram account alongside girlfriend Elsie Hewitt. In the takeover, the couple shared an intimate look at their relationship - including how they first met and their plans for the future - calling the moment a celebration of “all versions of love.”
Finneas composed the new mnemonic audio jingle for Apple TVthe short musical signature that plays before every Apple Original show or film. The mnemonic comes in three versions: a fivesecond main version for episodes, a one-second sting for trailers, and a longer 12-second version for theatrical films. Finneas said the sound needed to work like a “bite of ginger between rolls” - a small but memorable moment that plays repeatedly during bingewatching.
The Singleton teamed up with designer Alex Eagle to launch a new collection of limited-edition glassware crafted by Venetian artisans. The hand-blown Venetian pieces were created to celebrate The Singleton’s whisky heritage and offered a premium, collectible option for both enthusiasts and gift-buyers.
Bloom released its latest Sparkling Energy flavour, Glacier Crush, and selected distance runner and creator Brett Chody as the face of the campaign. Chody, known for her lifestyle-led running content and focus on wellness routines, starred in the launch to position the drink within an active, health-conscious audience. Her involvement aligned the product with Bloom’s wider strategy of pairing functional beverages with aspirational fitness personalities.
Kweichow Moutai partnered with Joybuy - the European retail arm of JD.com, granting Joybuy the status of Moutai’s official online retailer in the UK. Under the deal, Joybuy began stocking a broad selection of Moutai’s products - including flagship expressions such as ‘Flying Fairy,’ and ‘Year of the Snake’. The partnership extends beyond e-commerce: Joybuy announced plans to launch a ‘Moutai Cultural Experience Centre’ in the UK, aimed at educating local drinkers about the spirit’s craftsmanship, history and cultural heritage.
BMX star and creative-director Nigel Sylvester teamed up with McDonald’s for a limited-edition capsule called ‘Employee of the Month,' dropping 5 December. The collection drew directly on Sylvester’s past working at McDonald’s - using that formative experience as the creative foundation. The line featured streetwear-style pieces like jackets, hoodies, T-shirts and chore jackets. The capsule tied into McDonald’s ‘1 in 8’ initiative, reframing the ‘Employee of the Month’ badge as a symbol of selfmade success rather than a traditional staff award.
Hoxton secured a new partnership with Maverick Drinks to scale nationwide distribution of its full spirits range. The deal broadened Hoxton’s availability across major wholesalers, retailers and online platforms, including Master of Malt and Amazon, and covered its six core products spanning gin, rum, whisky and aperitif. The move marked a strategic push to reach more consumers in key UK cities.
Cambodia’s Ministry of Tourism and Cambodian Tourism Board partnered with the BBC to promote the country’s cultural heritage, cuisine and emerging travel experiences to a global audience. The move came as Cambodia recorded 6.7 million international arrivals in 2024, driving optimism in its aviation and hospitality sectors. Airlines including Emirates and Thai Airways were said to be preparing for further route expansion, while luxury and boutique hotels increased investment to meet rising demand.
Herschel Supply and HEINZ teamed up to debut a limited-edition luggage line dubbed ‘Travel With Taste’. The collection reimagined Herschel’s signature hardshell luggage silhouettes in Heinz’s iconic ‘ketchup red,' designed to combine bold style with practical travel functionality. The launch included two pieces: a medium hardshell suitcase and a large carry-on. Additional details included a luggage tag shaped like a ketchup packet and a custom removable belt. The collaboration reportedly stemmed from insight that around a quarter of Gen Z and Millennial travellers claimed to pack their own condiments when travelling.
Qatar Airways and IHG Hotels & Resorts announced a strategic partnership that merged their corporate-travel schemes, Qatar Airways’ “Beyond Business” and IHG’s “Business Edge,” into a unified offering for companies and business travellers. Members of either programme gained the ability to both earn and redeem loyalty points across the combined network.
Corporate clients signing up via IHG Business Edge received an instant upgrade to IHG One Rewards Gold Elite status after their first qualifying stay. Those who joined via Qatar Airways also received perks: the first flight with Qatar Airways triggered a 50,000-point rewards welcome bonus, redeemable for flights, upgrades and other benefits.
Rini, co-founded by actress Shay Mitchell, officially launched on 6 November with a range of facial sheet masks and hydrogel masks designed for children aged three and up. The masks come in ‘kidfriendly’ designs (e.g. panda, unicorn and puppies) and claim to deliver gentle hydration or soothe after-sun skin. Rini’s launch generated significant backlash with critics arguing the brand promoted unnecessary beauty rituals for young children, potentially encouraging early exposure to adult-style skincare and reinforcing beauty standards from a young age.
Edie Parker announced an exclusive partnership with Verano Holdings Corp. to roll out its cannabis products and design-forward accessories across 82 MÜV dispensaries in Florida. The launch included products such as the “Petal Puffer” all-in-one vape and 1gram vape cartridges as part of the new offering under the label Flower by Edie Parker.
To mark the expansion, the brand introduced the “High in the 305” campaign starring Miami-native rapper JT. The move elevated Flower by Edie Parker as a leading female-founded and operated cannabis lifestyle brand in the U.S.
Brigette and Danielle Pheloung launched their first fashion brand, Phe Phe, debuting with a nine-piece loungewear drop that included items such as a slouchy sweatshirt, off-the-shoulder “Twofold Top”, a wrap top and a ’90s-style pant stitched with the “Phe Phe” logo across the back. The twins explained that the line took inspiration from late-1990s and early-2000s fashion, with the aim of making pieces that combined comfort with flattering, nostalgic style. The collection was scheduled to drop 19 November, with all items priced under US$100.
The F1 driver Charles Leclerc launched CL16, his own limitededition apparel line. The debut capsule included around 12 itemsT-shirts, hoodies, scarves, caps and accessories, even a knit jumper for dogs. All apparel was designed with a minimalist, 1990s-inspired aesthetic. The campaign featured him alongside his partner Alexandra Saint Mleux and their dog Leo, underlining the personal and lifestyle-driven nature of the brand. The collection became available via the official CL16 online store, with T-shirts priced around €70 and hoodies and premium knitwear up to €182.
The wellness brand Lemme founded, by Kourtney Kardashian Barker, launched a new colostrum-based supplement line in early November, offering both a gummy and a liposomal liquid format. In the campaign advertisement, Kourtney cast her sister Kim Kardashian as a lawyer in a courtroom-style video where she mock-sued Kourtney for “not sharing” the supplement sooner - a nod to their public sibling rivalry. The supplements claim to support gut health, immunity and overall wellness via “advanced colostrum,” described by the brand as rich in bioactive compounds and designed to replicate key proteins from early-day breast milk.
