Your monthly Co.Labs Briefing is back to bring you a roundup of creator collabs & partnership highlights.
You’ll find stories across culture including:
- Luxury, Fashion and Beauty - Tech, Sport and Lifestyle - Food + Beverage - Influencer and Talent News
We hope you enjoy!
Redken enlisted Sabrina Carpenter, its first-ever global ambassador, to front a campaign for its Acidic Bonding Concentrate Leave-In Treatment. In the advert, she danced through a showtune-style musical sequence: after knocking over a pile of luggage, a troupe of bellhops burst into song urging her to “Leave it in.” The routine emphasised the product’s heat protection benefits, and Carpenter quipped, “The longer you leave it in, the better it feels.”
Ashley Graham partnered with JCPenney to release a plus-size clothing line designed specifically for women from size 14 through to 5XL. She oversaw a detailed design process that used considered tailoring and construction rather than simply scaling up straight-size garments. Graham stated that proper fit, affordability and style were essential to the collection.
Key pieces included a satin slip dress, a mesh cheetah-print top, a faux-fur-trim leather coat and a pinstripe trouser suit. Prices began at $22, and the range was made available both online and in stores as part of JCPenney’s wider push for size inclusivity.
Charlotte Tilbury introduced her 2025 holiday line, called Magic Gifting Universe, starring Céline Dion and Quenlin Blackwell to embody the themes of star confidence, self-belief and transformation. The campaign, set on a fantastical 'Planet Star Confidence’, was soundtracked by Dion’s anthem ‘I’m Alive’ and showcased her wearing a full face of Tilbury makeup. The collection featured 29 pieces including the new Star Confidence Eau de Parfum, a limited-edition Hollywood Instant Look in a Palette, a mini lip trio, a skincare duo, a smokey eye kit and more. Prices ranged from $29 to $150, and the range launched on Charlotte Tilbury’s website.
Crocs named FLO - the London-based trio of Renée Downer, Stella Quaresma and Jorja Douglas, as its newest brand ambassadors. The group fronted a campaign called ‘Your Crocs. Your Story. Your World,’ which celebrated personal style and selfexpression through the brand’s customisable silhouettes. In the Hypebae interview, FLO explained that the partnership felt organic - they had long respected Crocs, already wore the shoes, and saw the opportunity as a “no-brainer.”
They noted that Crocs’ global reach and history of working with creative icons made the collaboration especially exciting. The trio revealed that they had been involved deeply in the campaign development, including selecting imagery and approving the creative direction.
Timberland and Telfar launched a capsule collection on 8 October via Timberland.com and select stores, following an early drop at Telfar.net on 3 October. The line reimagined Timberland’s iconic yellow boot in a high-fashion way - including a 26-inch thigh-high pull-on boot and an 11-inch mid version, both in pebbled nubuck leather and offered in wheat and black. A slip-on loafer also joined the range, drawing on Timberland’s workwear heritage.
The accessories offering introduced shopper and slouchy bags crafted from the same nubuck, finished with debossed Telfar branding and rubber-style feet inspired by Timberland’s boot soles. Black items were exclusive to Telfar, while wheat styles were stocked by Timberland, with prices spanning from accessible loafers to premium tall boots.
PUMA and London-based designer Priya Ahluwalia released their first-ever collaboration on 4 October, after a limited pre-release on 1 October via Ahluwalia’s website. The partnership reinterpreted PUMA’s classic PUMA Suede Classic by Ahluwalia in a sleek black-and-silver colourway. Co-branding appeared on the tongue and suede tab, and the trainer came packaged in custom-designed boxes. The campaign leaned into the theme of ‘silver linings’ through short films celebrating everyday moments. In parallel, the duo launched a mentorship initiative to support emerging creatives aged 18-25.
Debenhams revived its iconic Designers at Debenhams programme for AW25, bringing back the spirit of high-fashion collaboration on the high street. The relaunch was headlined by actress Kim Cattrall, who starred in a dramatic, camp campaign wearing dazzling sequins, techno-fur coats and psychedelic prints from designer Ashish. Ashish’s AW25 capsule featured technicolour oversized faux-fur coats, sequin slip dresses and jersey dresses in bold swirling prints, blending nostalgic glamour with modern street style.
Debenhams said the revival wasn’t just about nostalgia - it was a deliberate reinvention of the DNA that made the original project meaningful. The collection dropped exclusively on Debenhams.com on 9 October, with pieces starting at £59.
Adidas Originals and Seoul-based label Thug Club released their first worldwide Fall/Winter 2025 collection, expanding on an earlier Korea-only drop. The range blended medieval fencing references with tactical streetwear, including track jackets with mask-inspired zip-up eyelets, asymmetric-zip outerwear and washed casual staples. Footwear featured a redesigned Superstar Boot Luxe with a custom shell-toe and metal emblem, as well as GSG9 boots built from suede, cordura and leather.
To celebrate the 25th anniversary of NANA, creator Ai Yazawa created a special edition cover in collaboration with British fashion designer Vivienne Westwood. The limited “Vivienne Westwood Edition” featured the two protagonists Nana Komatsu and Nana Osaki dressed in iconic Westwood designs, and included plaidsprayed edges matching their outfits. The edition launched on 21 October at Books-a-Million in the U.S., on 30 October at Vivienne Westwood boutiques, and became available in the UK via Waterstones on 20 November.
Martine Rose teamed up with Nike for their latest joint collection, this time drawing on gaming and esports culture. The campaign featured elite gamers including Billy Mitchell, ANa, TenZ, Scarlett and SonicFox, framing them as “digital athletes.” The collection included oversized, functional silhouettes such as football shirts, ski jackets, hoodies and track pants, all reimagined through Rose’s signature lens. A highlight was the updated Shox MR4 mule, now available in silver-white and scarlet colourways, and designed with the same squared-toe and elevated heel she’s known for.
Palace Skateboards teamed up with Nike to launch a ‘P90’ capsule collection, paying homage to Nike’s early-2000s Total 90 football line. The collaboration included a lifestyle version of the Total 90 III boot, featuring white leather, metallic silver panels and Volt-green accents. Palace recruited iconic football figures like Wayne Rooney to front the campaign, alongside Reece James, Leah Williamson, and Lenna Gunning-Williams. Apparel ranged from shell suits and hoodies to tracksuits and performance crewnecks, all marked with Palace’s Tri-Ferg and the Nike Swoosh. The collection was tied to a new community space in South London called Manor Place, which housed a skatepark, football cage and creative studio, and dropped on 31 October.
UGG revived its ’90s-era ‘Fluff Momma’ boot and unveiled a new campaign starring Olandria Carthen. The campaign reimagined the original seasonal styling: Carthen was photographed wearing the boots with a white bodysuit and a cropped puffer jacket set against a snowy mountain backdrop. The Fluff Momma boot was reissued with a long sheepskin shaft and plush textures, maintaining its retro silhouette while positioning it as a contemporary fashion statement.
The singer Miley Cyrus teamed up with Maybelline New York for a launch event at Bar Marmont to debut the brand’s new Moisturizing Serum Lipstick line. The party introduced a custom shade called “Maybe It’s…” and featured a playful reimagining of Maybelline’s iconic jingle. The evening included personalised touches such as lipstick engraving, a “lipology” reading station, a Glambot video booth, themed cocktails and gift bags.
Swarovski teamed up with Erewhon to celebrate its 130th anniversary by launching a limited-edition collaboration. The drop included a bespoke juice named ‘Lemon 130,’ and a crystallised tote bag, both designed to bring Swarovski’s signature sparkle into everyday life. The drink was packaged in Erewhon’s characteristic clear bottle and was strictly limited to 2,400 bottles. The accompanying tote bag was made in a bright yellow cotton and featured crystallised logos of both Swarovski and Erewhon.
Airbnb partnered with Strava to encourage young British travellers to take countryside running staycations this autumn, combining scenic rural stays with mapped run routes. Their joint research showed that 74% of runners aged 18-29 had either planned or were considering a ‘run-cation’, driven by a desire for greener, more meaningful breaks.
Strava surfaced popular community-logged routes in its app’s Maps tab, while Airbnb highlighted five trending rural destinations: the Forest of Dean, South Downs, Fife, Hope Valley and rural Cambridgeshire. To add a reward element, the initiative included free sweet treats from five local bakeries, available to runners who completed a run on Strava or stayed in an Airbnb in those regions.
Mercedes-AMG Petronas F1 Team announced a multi-year partnership with Meta AI, integrating Meta’s artificial intelligence across its platforms. The deal enabled fans to use Meta AI via Facebook, Messenger, Instagram and WhatsApp to analyse race strategies, share predictions, edit images and revisit season highlights. In a visual nod to the partnership, the new Meta AI logo appeared on the top of drivers George Russell’s and Kimi Antonelli’s helmets. This move built on Mercedes’ existing relationship with WhatsApp, which the team had already used for internal communication and fan engagement.
Apple TV+ teamed up with RunThrough to host a non-competitive ‘Slow 5K’ through London in celebration of Slow Horses season 5. The event was framed as a stroll for “underachievers, screw-ups and slow movers,” reflecting the show’s dark humour. The route began near MI5 headquarters and wound past locations evocative of Slough House, ending at a pub where participants were treated to a complimentary pint. Runners received a T-shirt printed with a Jackson Lamb quote and a tongue-in-cheek “Slow (Horses)” medal.
New Balance announced partnerships with nine women athletes across basketball, soccer, softball and track, focusing on rising Gen Z talent. The roster featured high-profile prospects such as UCLA basketball forward Sienna Betts and teenage shooting guard Haylen Ayers, Liga MX Femenil players Tatiana and Silvana Flores, Tennessee softball pitcher Karlyn Pickens, and several young track stars.
The move built on New Balance’s long-term talent scouting approach - the brand had earlier signed stars such as Coco Gauff and Sydney McLaughlin-Levrone while they were still in developmental stages.
DoorDash Canada rolled out Bring It In, a new national campaign that brought together its partnerships with the WNBA, the Northern Super League, and the Professional Women’s Hockey League. The move marked DoorDash’s boldest commitment to elevating women’s sport in Canada, embedding the three leagues across TV, social media, stadiums and restaurants.
As part of the initiative, a network of independent eateries agreed to broadcast WNBA, NSL and PWHL games for dine-in customers and run special match-day promotions for delivery orders. Participating restaurants gained access to DoorDash’s Bring It In branding including collective league logos, helping them position themselves as go-to venues for women’s sport fans.
Lululemon partnered with upscale LA grocery chain Erewhon to launch their first capsule collection, blending performance fabrics with Erewhon’s wellness-driven aesthetic. The 19-piece line featured activewear, matching sets, sweatshirts and accessories, drawing design cues from palm-tree-lined Los Angeles neighbourhoods like Brentwood, Malibu and Venice.
The Brentwood track jacket and trousers were highlighted, alongside a ‘Fresh Produce’ graphic tee. Lululemon app members received early access from 14 October, while the full collection went on sale via the Lululemon website on 16 October.
Expedia partnered with MyMcDonald’s Rewards to allow McDonald’s UK customers to redeem their points for hotel discounts on Expedia.co.uk. Between the launch and 20 January 2026, users could swap 2,500 points (around £25 spend) for 5% off eligible hotels, or 4,000 points (about £40 spend) for 9% off. The deal allowed McDonald’s diners to convert everyday meals into meaningful travel savings - and it leveraged Expedia’s One Key loyalty programme.
Allianz Global Assistance Canada teamed up with digital-health provider Air Doctor to let insured travellers book virtual or in-person doctor appointments in over 80 countries. The service covered non-emergency medical needs, offered multilingual doctors, arranged local prescriptions where available, and allowed up to two visits per trip with no upfront costs.
MakeMyTrip partnered with Google Cloud to upgrade its Myra platform, using Google’s generative-AI tools - including Gemini, Vertex AI, Gemma, Veo and Imagen - alongside its own custom models to deliver smarter, more personalised trip planning. Myra could now analyse reviews, maps and user preferences to suggest destinations that matched travellers’ ‘vibes’ (e.g. adventure, wellness or pilgrimage) and produce tailored itineraries based on budget and duration.
The platform gained multimodal planning capabilities, letting users interact by text, voice (including in regional Indian languages), images or video, while visual AI models generated vivid trip previews grounded in real Google Maps location data. MakeMyTrip said the collaboration would allow it to scale personalisation faster, simplify planning and make travel more accessible.
The K-pop group KATSEYE teamed up with 5 Gum to launch the “5 Gum × KATSEYE Senses Collection”, a capsule collection featuring limited-edition packs, kiss-stamped wrappers and room sprays infused with the members’ breath. Each of the six capsules was released online in sequence starting 7 October 2025, via 5 Gum’s website, with availability tied to specific tour stops including Minneapolis, New York City, Atlanta, Dallas and Los Angeles.
The collection took inspiration from 5 Gum’s “sensorial” ethos, inviting fans to engage not just visually but through scent and memory of the group’s identity.
Sweetgreen partnered with Nic Vansteenberghe and Olandria Carthen to drop a limited-edition menu item called the ‘Ranchy Baddie Bowl.’ The bowl combined Sweetgreen’s Green Goddess Ranch dressing with hot sauce, and was built around a mix of ingredients including kale, white rice and blackened chicken. The launch followed fan demand after a prior Sweetgreen campaign featuring Vansteenberghe; the bowl went live on 6 October and was available through 27 October at participating locations and via the Sweetgreen app.
818 Tequila teamed up with Uber Eats to deliver a series of events tied to US college football. The collaboration launched at a tailgate event in Dallas themed around the Red River Rivalry, where over 3,200 guests enjoyed 818 cocktails, branded merch, an Uber Eats food truck, and more. As part of the campaign, the brand also dropped a co-branded athleisure collection with Set Active called “The Playbook” to capture the game-day lifestyle vibe. The series was positioned as a way to link 818’s lifestyle branding with accessible delivery and real-world social events.
Dom Pérignon partnered with Japanese contemporary artist Takashi Murakami to launch two limited-edition champagnes: Vintage 2015 and Rosé Vintage 2010. Murakami applied his signature ‘smiling flower’ motif across the sleek black bottles and coffrets, creating a playful contrast with the maison’s refined aesthetic. The collaboration formed part of Dom Pérignon’s ‘Creation is an eternal journey’ series, which explores the relationship between heritage and innovation. Murakami said he wanted to express “a form of time travel,” hoping that collectors in future generations would look back at the 2025 release and reimagine it.
Noah Kahan partnered with Culture Pop Soda, the Boston-based probiotic drink brand, in a multi-year deal that celebrated authenticity in both his music and the brand’s ingredients. The launch featured a social-media series this autumn, showing Kahan’s humour and small-town storytelling while promoting Culture Pop’s simple recipe of real fruit juice, herbs, spices and live probiotics. He said other sodas tasted “way too sweet” and praised Culture Pop as “good for you” and “good for my gut.” Culture Pop’s founder, Tom First, said Kahan epitomised the brand’s values of being genuine and community-driven.
Nara Smith partnered with Algae Cooking Club to release a limitededition roasted garlic oil, marking her first commercial food product. The oil was made with an algae-based cooking oil and blended with roasted garlic, Japanese yuzu, white miso and charred scallions. It was sold in frosted glass bottles with handdrawn labelling and offered individually or in gift sets. The product was positioned as a versatile cooking staple suitable for drizzling, sautéing, roasting and adding flavour to a range of dishes.
Amelia Dimoldenberg, best known for her “Chicken Shop Date” interviews, partnered with Formula 1 to launch a four-part YouTube series called Passenger Princess. Produced by her company Dimz Inc., the show saw her learning to drive under the guidance of F1 drivers George Russell, Oscar Piastri, Ollie Bearman and Carlos Sainz. The episodes combined her trademark humour with driving lessons filmed at the 2025 Belgian Grand Prix. The collaboration was part of F1’s strategy to expand its reach and engage younger, more diverse fans.
Zara Larsson introduced Main Rose, her first fashion label, in partnership with entrepreneur Ben Eliass. The debut collection, comprising 30 pieces, was released exclusively on mainrose.com on 15 October. The range included bras, knickers, camis, longsleeve tops and lounge trousers. Colourways ranged from black, white and caramel to burgundy and vibrant pink.
The sizes spanned XS to XXL, with plans to expand in future drops. The campaign was shot by photographer Brianna Capozzi, with Larsson modelling and sporting bleached eyebrows. Larsson said that Main Rose represented more than a celebrity fashion line - she envisioned it as a creative, expressive brand that could exist independently of her music, although she saw music and fashion as mutually inspiring.
Mikayla Nogueira, the social-media beauty creator, co-founded a beauty company called Point of View Beauty, which debuted on 26 March. The brand introduced Amp Kits, a lip liner and treatment duo featuring tinted versions of its original Amp It Amplifying Lip Ampoule paired with matching high-impact lip liners. The kits launched in six scented shades, including Vanilla Latte and Strawberry Shortcake, and retailed for $34 on the brand’s website. Point of View Beauty was built around simplifying skin preparation before make-up, aiming to bridge high-performance skincare with priming to provide a hydrated, long-lasting base for make-up application.
Keleigh Teller introduced a namesake loungewear and sleepwear brand centred on elevated comfort and modern femininity. The label debuted with a collection of pyjama sets, robes and soft separates designed in neutral colour palettes. The range drew inspiration from Teller’s personal connection to home life, with several pieces named in honour of her grandmothers. The launch marked Teller’s first independent venture into fashion, expanding her profile beyond her public-facing lifestyle presence.
