Your Co.Labs (Holiday) Briefing is back before the break to bring you a roundup of creator & talent collaboration highlights with a focus on the festive season!
We hope you enjoy & Happy Holidays from team Co.Labs!
J.Crew’s 2025 holiday campaign introduced Holiday Personas
GAP tapped Sienna Spiro for its 2025 holiday campaign
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J Crew’s holiday campaign introduced festive personas including the Holiday Shoppers, the Holiday Drama Queen, and the Holiday Dreamer, partnering with influencers Delaney Rowe, Taylen Biggs and Aki & Koichi Kim, as well as models Abby & Baskin Champion. The campaign featured scenes from gift-bag sprints and tree decorating to red-dress lounging and striped-pyjama bed-jumps, styled with cosy knits, furry coats and sequins.
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Sienna Spiro performed a cover of the songThe Climb alongside a diverse choir of singers, as part of GAP’s ‘Give Your Gift’ creative. The film blended her performance with shots of the brand’s holiday collection, including updated CashSoft knits, fleece hoodies, sleepwear and accessories. The campaign ran across all GAP’s digital channels and in stores.
SKIMS dropped a holiday capsule with Cactus Plant Flea Market
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Burberry released its star-studded annual festive campaign
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SKIMS launched a limited-edition holiday collaboration with Cactus Plant Flea Market, which featured both loungewear and sleepwear. The campaign was filmed by the filmmaker Harmony Korine, and featured the likes of; Madeline Argy, North West, Beabadoobee, Mariah the Scientist, Ken Carson, and Veneda Carter with her daughter. The collection dropped via the SKIMS’ website and certain retailers including Selfridges.
Burberry launched its annual holiday campaign, which was centred on a festive short film directed by John Madden. The video featured Jennifer Saunders hosting a gathering with Naomi Campbell, Ncuti Gatwa, Rosie Huntington-Whiteley and Son Heung-min. The campaign showcased an A/W collection, accessories and fragrances.
Maybelline New York launched a
five-part drama called Maybe This Christmas
Ffern partnered with Nigella Lawson to launch a winter scent
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The Christmas series launched by the make up brand starred Lacey Chabert and Dustin Milligan - who had previously starred together in the holiday rom-com Hot Frosty. The narrative followed two neighbours in New York whose initial cosy flirty meeting escalated into a fullblown mystery. Maybelline’s Instant Eraser Concealer was spotlighted throughout the series.
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Ffern partnered with Nigella Lawson for its limited edition winter fragrance release, featuring her as the face of the scent. The campaign showed her incorporating the perfume into everyday moments. The ad ran across Ffern’s social media channels.
Kourtney Kardashian shared festive ‘Lemme’ poem in Target
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Kourtney Kardashian shared a Christmas themed video titled ’Twas the night before Lemmemas’ in which she read a festive holiday poem while pushing a trolley full of Lemme products down the aisles of Target. The video was part of holiday campaign and a celebration of both Lemme’s probiotic lollipops and seasonal gift sets. The Kardashian was also wearing a Santainspired outfit, and giving out gifts in store.
Mariah Carey was the star of Sephora’s 2025 holiday campaign
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Sephora partnered with Mariah Carey for its 2025 holiday campaign, releasing a short clip called ‘It’s Time!’. The video was directed by Joseph Kahn and also featured the comedian Billy Eichner as an elf. The singer was shown flying a sleigh over a Sephora-themed winter wonderland while promoting limited-edition gift sets. The campaign launched on Instagram and also appeared on a billboard in Times Square.
Raye fronted Nintendo UK’s holiday campaign for the Switch 2 console
Spotify released its annual Wrapped campaign spotlighting UK artists
Nintendo UK released holiday adverts featuring singer-songwriter Raye to promote the new Nintendo Switch 2. The ads showed her enjoying playing the games with her sisters, which included Mario Kart World and Donkey Kong Bananza. The ads highlighted the console’s main features including ‘GameChat’ and Camera Play. READ MORE HERE
Spotify rolled out its annual Wrapped campaign, highlighting the most-streamed UK artists, breakthrough acts and viral creators of the year. The campaign featured top British artists including Central Cee, PinkPantheress,and Lewis Capaldi, alongside public figures such as Louis Theroux and social-media personality Bus Aunty. The video was broadcasted on TV and directed by KC Locke.
Google Pixel launched ‘It’s Pixel, actually’, inspired by the film Love
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Google’s festive campaign reunited the original cast members, Thomas Brodie‑Sangster and Martine McCutcheon, and reimagined memorable scenes from the film to highlight the cinematic camera and Pro Res Zoom technology of the Google Pixel 10. It rolled out across social channels throughout late November and early December.
West Elm rolled out a winter campaign starring Brooke Shields and Alan Cumming
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West Elm launched its 2025 holiday decor campaign featuring celebrities including Brooke Shields and Alan Cummin, casting them as themselves decorating and hosting festive gatherings. The campaign accompanied the release of a broad holiday collection offering ornaments, trees, tableware and décor in a range of styles.
Shipt rolled out a new gi-delivery feature this holiday season with help from actor Sterling K. Brown
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Benedict Cumberbatch revived Amazon’s ‘5-Star Theater’ for its 2025 Christmas campaign
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Shipte released a new delivery feature which gave customers the opportunity to mark any purchase as a gift, add a personalised note. They were then able to send the items to loved ones with same-day delivery. The campaign starring actor Sterling K. Brown and highlighted how the company was offering convenience around the festive period.
As part of Amazon’s Christmas campaign, Benedict Cumberbatch performed real Amazon customer reviews as dramatic monologues, filmed in a cosy fireside set surrounded by holiday decorations and Amazon parcels. The scripts ranged from vacuum cleaners and bidets to penguin pyjamas, turning everyday product reviews into short theatrical scenes. The films were released across Amazon’s social channels.
Deliveroo launched a ‘You Do Yule’ hotline with Alan Carr
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Deliveroo introduced a limited-time WhatsApp hotline, open from 2-7 December, to help people send honest, humorous holiday messages to others via voice notes. People could message a WhatsApp number and have Alan Carr record a voice note delivering the blunt truths they didn’t want to say themselves The idea was to help people sidestep the usual holiday niceties and have fun with the chaos of Christmas.
Gavin & Stacey stars reunited for new Waitrose Christmas campaign
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Gavin & Stacey actors Joanna Page and Mathew Horne reunited for a six-part festive series from Waitrose titled ‘How To Say It With Food.’ They addressed Christmas food dilemmas sent in by viewers, offering Waitrose products as solutions. The first episode launched on 2 December, with further episodes releasing every Tuesday and Friday until 19 December.
Waitrose released a Christmas ‘mini-romcom’ starring Keira Knightley and Joe Wilkinson
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The advert, titled The Perfect Gift, followed a meet-cute at a Waitrose cheese counter where Keira Knightley and Joe Wilkinson bonded over Sussex Charmer Mature Cheddar. Created by Wonderhood Studios and directed by Molly Manners, the four-minute film ends with Wilkinson’s character recreating a turkey-pie recipe to declare his love - and showcases Waitrose’s festive food range.
M&S Food turned a Christmas traffic jam into a festive feast with Dawn French
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The M&S ‘Traffic Jamming’ ad showed Dawn French stuck in festive gridlock before her fairy alter ego appeared. The fairy transformed an M&S food lorry into a full Christmas spread, creating a roadside party for all those stuck in the traffic. The film highlighted the retailer’s seasonal food range, including new party bites and chef-led dishes, all set to Driving Home for Christmas.
