Women Beyond Forty - Forth Edition - Theme: Sisterhood

Page 43

Sheree Rubenstein Gathering women under One Roof BY SANDY LOWRES Sheree Rubinstein has a burning passion to bring women together to network and raise each other up. A former corporate lawyer turned entrepreneur, she is the Founder of One Roof; a digital membership supporting female leaders and entrepreneurs. One Roof used to be the leading co-working operator for women in Australia but after six years, everything changed. Sheree, who was pregnant, questioned whether she could keep the business running when the lease for

the business ran out and she was given only months to vacate so the building could be demolished. While she managed to find a new space and raised the capital to fit out the space, she was again set back when Covid-19 hit. Realising she couldn’t fit out the building with so much unknown, she returned the capital and instead, pivoted the business. Acting swiftly Sheree was able to change her business model from face to face to a digital membership. Such is her determination and 43


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