2021 Media Coverage
Analysis 2021 Media Coverage
Pieces of coverage
Reach
61
2.9m
Offline coverage
Online coverage
Social coverage
Offline reach
Online reach
Social reach
1
56
4
120k
2.7m
23.4k
Key performance indicators Brand mentions
Links/Follow
259
4/4
Analysis 2021 Media Coverage
Domain Authority Rank Excellent >80
3
Very good <80
10
Good <60
12
Fair <30
31
Offline coverage
1
Regional newspaper
Links
Reach
-
120k
Links/Follow
Reach
4/4
2.7m
Online coverage
56
Other
Analysis 2021 Media Coverage
Social coverage
4
Social media engagement
26
3
23
shares
pins
shares
14
16
reactions
retweets
6 favourites
Links/Follow
Reach
-
23.4k
Standout coverage
Quartz 608k Estimated visitors
Business & Financial Times - B&FT 120k Circulation
CNBC Africa
Africa.com
23k Estimated visitors
10k Estimated visitors
2021 Media Coverage
13th May 2021
GhanaWeb
Estimated visitors:
Brand mentions
1m
5
ScaleUp Africa joins global tech leaders in Paris to promote digital sustainable development projects
Estimated website page views
Visit the coverage
Domain authority Domain authority rank
4.4m /month 78 /100 Very good
2021 Media Coverage
28th June 2021
Quartz
Estimated visitors:
Brand mentions
608k
2
It’s time for international development in Africa to be decolonized Visit the coverage
Estimated website page views Domain authority Domain authority rank Twitter shares
778.1k /month 92 /100 Excellent 13
2021 Media Coverage
MarketScreener
Estimated visitors:
Brand mentions
295k
2
Access Bank&nbsp;: Discusses Need to Create Enabling Environment for Women Visit the coverage
Estimated website page views Domain authority Domain authority rank
1.2m /month 73 /100 Very good
2021 Media Coverage
20th April 2021
MyJoyOnline.com
Estimated visitors:
Brand mentions
134k
3
Access Bank partners with ScaleUp Africa to boost women’s empowerment, innovation and entrepreneurship
Estimated website page views
Visit the coverage
Domain authority Domain authority rank Facebook shares
243.2k /month 79 /100 Very good 1
2021 Media Coverage
20th April 2021
MyJoyOnline.com
Estimated visitors:
Brand mentions
133k
5
Access Bank partners with ScaleUp Africa to boost women’s empowerment, innovation and entrepreneurship
Estimated website page views
Visit the coverage
Domain authority Domain authority rank
265.5k /month 79 /100 Very good
2021 Media Coverage
26th April 2021
allAfrica.com
Estimated visitors:
Brand mentions
127k
2
Ghana: Access Bank Discusses Need to Create Enabling Environment for Women Visit the coverage
Estimated website page views Domain authority Domain authority rank Facebook shares
181.6k /month 85 /100 Excellent 3
2021 Media Coverage
Weekly regional newspaper
22nd June 2021
Business & Financial Times B&FT
Circulation:
120k Space allocated: Half
2021 Media Coverage
22nd April 2021
Modern Ghana
Estimated visitors:
Brand mentions
116k
2
Access Bank hosts PanAfrican Women Conference in partnership with Scaleup Africa Visit the coverage
Estimated website page views Domain authority Domain authority rank
70.5k /month 81 /100 Excellent
2021 Media Coverage
Graphic Online
Estimated visitors:
Brand mentions
52k
2
Elsie Awadzi asks women to invest in themselves Visit the coverage
Estimated website page views Domain authority Domain authority rank
207.5k /month 65 /100 Very good
2021 Media Coverage
Graphic Online
Estimated visitors:
Brand mentions
52k
3
Access Bank, ScaleUp Africa host PanAfrican Women Conference Visit the coverage
Estimated website page views Domain authority Domain authority rank
207.5k /month 65 /100 Very good
2021 Media Coverage
18th May 2021
Ameyaw Debrah
Estimated visitors:
Brand mentions
38k
2
Jobberman&#8217;s Talking Talent Webinar focuses on SME path to growth Visit the coverage
Estimated website page views Domain authority Domain authority rank Pinterest pins
64.5k /month 48 /100 Good 1
2021 Media Coverage
19th May 2021
Adomonline.com
Estimated visitors:
Brand mentions
37k
1
Jobberman’s Talking Talent Webinar focuses on SME path to growth Visit the coverage
Estimated website page views Domain authority Domain authority rank
80.9k /month 55 /100 Good
2021 Media Coverage
17th June 2021
CNBC Africa
Estimated visitors:
Brand mentions
23k
3
Combating NeoColonialism In African VC, International Development Financing and Philanthropy
Estimated website page views
Visit the coverage
Domain authority Domain authority rank
39.2k /month 63 /100 Very good
2021 Media Coverage
News Ghana
Estimated visitors:
Brand mentions
22k
3
Access Bank hosts PanAfrican Women Conference in partnership with Scaleup Africa Visit the coverage
Estimated website page views Domain authority Domain authority rank Pinterest pins
25.9k /month 74 /100 Very good 1
2021 Media Coverage
20th April 2021
The Business &amp; Financial Times Access Bank, ScaleUp Africa empower women through the PanAfrican Women&#8217;s Conference Visit the coverage
Estimated visitors:
Brand mentions
18k
5
Estimated website page views Domain authority Domain authority rank
10k /month 48 /100 Good
2021 Media Coverage
22nd April 2021
News Ghana
Estimated visitors:
Brand mentions
16k
3
Access Bank hosts PanAfrican Women Conference in partnership with Scaleup Africa Visit the coverage
Estimated website page views Domain authority Domain authority rank Pinterest pins
10k /month 74 /100 Very good 1
2021 Media Coverage
Bank$
11th May 2021
Twitter followers:
16k
Visit the coverage
RT @waxprintmedia: Amma Gyampo @amdecoafrica, Co-Founder of @2020Scaleup spoke during a recent international tour of Tech hosted by @Social…
Twitter retweets
4
2021 Media Coverage
impactalpha.com used Cloudflare to restrict access Access denied Visit the coverage
Estimated visitors:
11k Estimated website page views Domain authority Domain authority rank
17.5k /month 55 /100 Good
2021 Media Coverage
13th May 2021
Africa.com
Estimated visitors:
Brand mentions
10k
3
ScaleUp Africa Joins Global Tech Leaders In Paris To Promote Digital Sustainable Development Projects
Estimated website page views
Visit the coverage
Domain authority Domain authority rank
49.1k /month 66 /100 Very good
2021 Media Coverage
23rd April 2021
DailyGuide Network
Estimated visitors:
Brand mentions
9k
3
Access Bank, ScaleUp Africa Host PanAfrican Women Confab Visit the coverage
Estimated website page views Domain authority Domain authority rank
14.9k /month 40 /100 Good
2021 Media Coverage
23rd April 2021
DailyGuide Network
Estimated visitors:
Brand mentions
9k
3
Access Bank, ScaleUp Africa Host PanAfrican Women Confab Visit the coverage
Estimated website page views Domain authority Domain authority rank
10k /month 39 /100 Good
2021 Media Coverage
BusinessGhana
Estimated visitors:
Brand mentions
7k
2
Afrobytes & Wan Presents Pitch My Country Ghana Visit the coverage
Estimated website page views Domain authority Domain authority rank
20.2k /month 57 /100 Good
2021 Media Coverage
BusinessGhana
Estimated visitors:
Brand mentions
7k
2
Afrobytes & Wan Presents Pitch My Country Ghana Visit the coverage
Estimated website page views Domain authority Domain authority rank
20.2k /month 57 /100 Good
2021 Media Coverage
11th May 2021
Twitter followers:
6k Hyperlink Africa �������������������������������� Visit the coverage
RT @waxprintmedia: Amma Gyampo @amdecoafrica, Co-Founder of @2020Scaleup spoke during a recent international tour of Tech hosted by @Social…
Twitter retweets
4
2021 Media Coverage
13th May 2021
Africa.com
Estimated visitors:
Brand mentions
5k
2
ScaleUp Africa Joins Global Tech Leaders In Paris To Promote Digital Sustainable Development Projects
Estimated website page views
Visit the coverage
Domain authority Domain authority rank
10k /month 1 /100 Fair
2021 Media Coverage
19th April 2021
Ghanamusicblog.net &#x1f1ec;&#x1f1ed; Access Bank In Partnership With ScaleUp Africa, Introduce A New Initiative To Improve Female Owned Businesses
Estimated visitors:
Brand mentions
5k
11
Estimated website page views Domain authority Domain authority rank
10k /month 8 /100 Fair
Visit the coverage
Facebook shares
1
Facebook reactions
3
2021 Media Coverage
19th April 2021
Nii Nana Gh
Estimated visitors:
Brand mentions
5k
11
Access Bank In Partnership With ScaleUp Africa, Introduce A New Initiative To Improve Female Owned Businesses
Estimated website page views
Visit the coverage
Domain authority Domain authority rank
10k /month 7 /100 Fair
Facebook shares
1
Facebook reactions
1
2021 Media Coverage
20th April 2021
Oman News
Estimated visitors:
Brand mentions
5k
9
Access Bank partners with ScaleUp Africa to boost women’s empowerment, innovation and entrepreneurship
Estimated website page views
Visit the coverage
Domain authority Domain authority rank
10k /month 1 /100 Fair
2021 Media Coverage
21st April 2021
TheLivePunch
Estimated visitors:
Brand mentions
5k
12
Access Bank In Partnership With ScaleUp Africa, Introduce A New Initiative To Improve Female Owned Businesses
Estimated website page views
Visit the coverage
Domain authority Domain authority rank
10k /month 14 /100 Fair
Facebook shares
1
Facebook reactions
3
2021 Media Coverage
22nd April 2021
Sirrichie.com
Estimated visitors:
Brand mentions
5k
5
Access Bank hosts PanAfrican Women Conference in partnership with Scaleup Africa Visit the coverage
Estimated website page views Domain authority Domain authority rank
10k /month 1 /100 Fair
2021 Media Coverage
22nd April 2021
Business Zone Online
Estimated visitors:
Brand mentions
5k
5
Access Bank hosts PanAfrican women conference in partnership with Scaleup Africa Visit the coverage
Estimated website page views Domain authority Domain authority rank
10k /month 2 /100 Fair
Facebook shares
2
Facebook reactions
1
2021 Media Coverage
19th April 2021
KubiLive
Estimated visitors:
Brand mentions
5k
12
Access Bank In Partnership With ScaleUp Africa, Introduce A New Initiative To Improve Female Owned Businesses
Estimated website page views
Visit the coverage
Domain authority Domain authority rank
5.3k /month 22 /100 Fair
2021 Media Coverage
19th April 2021
KubiLive
Estimated visitors:
Brand mentions
4k
12
Access Bank In Partnership With ScaleUp Africa, Introduce A New Initiative To Improve Female Owned Businesses
Estimated website page views
Visit the coverage
Domain authority Domain authority rank Facebook shares
10k /month 23 /100 Fair 5
2021 Media Coverage
23rd April 2021
Ghanaian Times
Estimated visitors:
Brand mentions
4k
4
Access Bank discusses need to create enabling environment for women Visit the coverage
Estimated website page views Domain authority Domain authority rank Facebook shares
10k /month 49 /100 Good 1
2021 Media Coverage
27th April 2021
REGTECH AFRICA
Estimated visitors:
Brand mentions
4k
2
Ghana: Access Bank Discusses Need to Create Enabling Environment for Women Visit the coverage
Estimated website page views Domain authority Domain authority rank Facebook shares
10k /month 4 /100 Fair 1
2021 Media Coverage
20th May 2021
Tech Nova
Estimated visitors:
Brand mentions
3k
2
ScaleUp Africa Promotes Digital Sustainable Development Projects To Global Tech Leaders In Paris
Estimated website page views
Visit the coverage
Domain authority Domain authority rank
5.5k /month 32 /100 Good
2021 Media Coverage
13th May 2021
GlitzEmpire
Estimated visitors:
Brand mentions
3k
21
ScaleUp Africa Joins Global Tech Leaders in Paris To Promote Digital Sustainable Development Projects
Estimated website page views
Visit the coverage
Domain authority Domain authority rank
Links/Follow
1/1 10k /month 11 /100 Fair
Facebook shares
1
Twitter shares
1
2021 Media Coverage
kumikasa.com
Estimated visitors:
2k
Visit the coverage
Estimated website page views Domain authority Domain authority rank
10k /month 23 /100 Fair
Facebook shares
1
Facebook reactions
2
2021 Media Coverage
22nd May 2021
YawpsArena
Estimated visitors:
Brand mentions
2k
1
Jobberman’s Talking Talent Webinar focuses on SME path to growth Visit the coverage
Estimated website page views Domain authority Domain authority rank
4k /month 7 /100 Fair
2021 Media Coverage
19th April 2021
Business Africa Online
Estimated visitors:
Brand mentions
2k
4
Access Bank Partners ScaleUp Africa To Boost Women’s Empowerment with the PanAfrican Women’s Conference
Estimated website page views
Visit the coverage
Domain authority Domain authority rank
10k /month 27 /100 Fair
Facebook shares
1
Facebook reactions
2
2021 Media Coverage
13th May 2021
GBAfrica
Estimated visitors:
Brand mentions
2k
2
ScaleUp Africa Joins Global Tech Leaders in Paris To Promote Digital Sustainable Development Projects
Estimated website page views
Visit the coverage
Domain authority Domain authority rank
Links/Follow
1/1 2.2k /month 14 /100 Fair
2021 Media Coverage
19th April 2021
Harry Graphic
Estimated visitors:
Brand mentions
2k
6
Access Bank In Partnership With ScaleUp Africa, Introduce A New Initiative To Improve Female Owned Businesses
Estimated website page views
Visit the coverage
Domain authority Domain authority rank
10k /month 12 /100 Fair
2021 Media Coverage
20th April 2021
Ghana News
Estimated visitors:
Brand mentions
2k
5
Access Bank partners with ScaleUp Africa to boost women’s empowerment, innovation and entrepreneurship
Estimated website page views
Visit the coverage
Domain authority Domain authority rank
10k /month 11 /100 Fair
2021 Media Coverage
22nd April 2021
Ghana News
Estimated visitors:
Brand mentions
2k
2
Access Bank hosts PanAfrican Women Conference in partnership with Scaleup Africa Visit the coverage
Estimated website page views Domain authority Domain authority rank
10k /month 11 /100 Fair
2021 Media Coverage
20th April 2021
GhNewsfile
Estimated visitors:
Brand mentions
1k
9
Access Bank partners with ScaleUp Africa to boost women’s empowerment, innovation and entrepreneurship
Estimated website page views
Visit the coverage
Domain authority Domain authority rank
10k /month 5 /100 Fair
2021 Media Coverage
Jonilar
Estimated visitors:
1k
Page not found Visit the coverage
Estimated website page views Domain authority Domain authority rank
1.2k /month 31 /100 Good
2021 Media Coverage
19th May 2021
Ghana News
Estimated visitors:
Brand mentions
1k
2
Jobberman’s Talking Talent Webinar focuses on SME path to growth Visit the coverage
Estimated website page views Domain authority Domain authority rank
1.2k /month 14 /100 Fair
2021 Media Coverage
13th May 2021
GlitzEmpire
Estimated visitors:
Brand mentions
1k
5
ScaleUp Africa Joins Global Tech Leaders in Paris To Promote Digital Sustainable Development Projects
Estimated website page views
Visit the coverage
Domain authority Domain authority rank
Links/Follow
1/1 1.2k /month 11 /100 Fair
2021 Media Coverage
19th April 2021
ThisIsGH
Estimated visitors:
Brand mentions
1k
9
Access Bank In Partnership With ScaleUp Africa, Introduce A New Initiative To Improve Female Owned Businesses
Estimated website page views
Visit the coverage
Domain authority Domain authority rank
10k /month 13 /100 Fair
Facebook shares
2
Facebook reactions
2
2021 Media Coverage
20th April 2021
Nsemkeka
Estimated visitors:
Brand mentions
1k
12
Access Bank, ScaleUp Africa empower women through the PanAfrican Women’s Conference Visit the coverage
Estimated website page views Domain authority Domain authority rank
10k /month 9 /100 Fair
2021 Media Coverage
23rd April 2021
Nsemkeka
Estimated visitors:
Brand mentions
1k
4
Access Bank hosts PanAfrican Women Conference in partnership with ScaleUp Visit the coverage
Estimated website page views Domain authority Domain authority rank
10k /month 9 /100 Fair
2021 Media Coverage
Ghbrief
Estimated visitors:
1k
Page not found Visit the coverage
Estimated website page views Domain authority Domain authority rank
1.5k /month 1 /100 Fair
2021 Media Coverage
africafinancialnews.com
Estimated visitors:
1k
Visit the coverage
Estimated website page views Domain authority Domain authority rank
954 /month 9 /100 Fair
2021 Media Coverage
12th May 2021
Afropulp :: African Pop Culture and Sports Magazine ScaleUp Africa Joins Global Tech Leaders in Paris To Promote Digital Sustainable Development Projects Visit the coverage
Estimated visitors:
Brand mentions
1k
3
Estimated website page views Domain authority Domain authority rank
Links/Follow
1/1 2k /month 8 /100 Fair
2021 Media Coverage
WaxPrint Media
11th May 2021
Twitter followers:
912
Visit the coverage
Amma Gyampo @amdecoafrica, Co-Founder of @2020Scaleup spoke during a recent international tour of Tech hosted by @SocialAfrobytes and @startupsesame in Paris to highlight the relevance of the digital new economy across Africa. https://t.co/UDydFdsXaQ #africa #technology https://t.co/YFsTcAeM5m
Twitter retweets
4
Twitter favourites
6
2021 Media Coverage
22nd April 2021
GH News
Estimated visitors:
Brand mentions
800
10
Access Bank, ScaleUp Africa host PanAfrican Women Conference Visit the coverage
Estimated website page views Domain authority Domain authority rank Facebook shares
10k /month 5 /100 Fair 4
2021 Media Coverage
20th April 2021
SmileCelebs
Estimated visitors:
Brand mentions
800
4
Access Bank In Partnership With ScaleUp Africa, Introduce A New Initiative To Improve Female Owned Businesses
Estimated website page views
Visit the coverage
Domain authority Domain authority rank Facebook shares
10k /month 19 /100 Fair 1
2021 Media Coverage
20th May 2021
DailyFlaver®
Estimated visitors:
Brand mentions
800
2
Jobberman’s Talking Talent Webinar focuses on SME path to growth ⋆ Visit the coverage
Estimated website page views Domain authority Domain authority rank
1.7k /month 3 /100 Fair
2021 Media Coverage
7th May 2021
Jonilar
Estimated visitors:
Brand mentions
500
6
ScaleUp Africa Joins Global Tech Leaders at Afrobytes Paris Visit the coverage
Estimated website page views Domain authority Domain authority rank Twitter shares
10k /month 31 /100 Good 9
2021 Media Coverage
19th April 2021
GH Music Promo
Estimated visitors:
Brand mentions
400
9
Access Bank In Partnership With ScaleUp Africa, Introduce A New Initiative To Improve Female Owned Businesses
Estimated website page views
Visit the coverage
Domain authority Domain authority rank
10k /month 19 /100 Fair
2021 Media Coverage
une femme
11th May 2021
Twitter followers:
325
Visit the coverage
RT @waxprintmedia: Amma Gyampo @amdecoafrica, Co-Founder of @2020Scaleup spoke during a recent international tour of Tech hosted by @Social…
Twitter retweets
4
Data Index Reach - the total number of people/households exposed to coverage Offline reach - Circulation, viewers, listeners Online reach - Website visits, social media followers Impact - A quality assessment score that cross-references the relevance of the publication (based upon the audience targeted) with the media outlet’s reach Tone - The sentiment of the coverage Domain authority - a search engine ranking score developed by Moz that predicts how likely a website is to rank on search engine result pages (SERPs) DAR - Domain Authority Ranking according to whether the score is Excellent, Very good, Good or Fair Editorial - The editorial style afforded to the coverage Earned - Content generated through media relations Owned - Content in the direct control of the brand / PR Paid - Sponsored content / Advertising
Offline coverage
Online coverage
Print:
Page views - How many different pages are viewed each month Visitors - How many different people visit the website each month
Circulation - The quantity of publication copies printed and distributed Readership - The quantity of people who regularly read the publication Broadcast: Viewers - The quantity of people watching a broadcast Listeners - The quantity of people listening to a broadcast Airtime - The quantity of time provided to a broadcast segment Average hours per listener - The average length of time that listeners to a station spend with that station. This is calculated by dividing the Weekly Hours by the Weekly Reach. Total Survey Area (TSA) - The percentage of total listening time accounted for by a station in its Total Survey Area in an average week. This is obtained by dividing the station’s total hours by the All Radio total hours in the station’s TSA. Weekly Reach - The number of people aged 15+ who tun into a radio station within at least 1 quarter-hour period over the course of a week. Respondents are instructed to fill in a quarter-hour only if they have listened to the station for at least 5-minutes within that quarter-hour. Between 24.00-06.00, listening is recorded in half-hour periods.
Social posts Followers - The total quantity of followers of the social profile Reach - The number of individuals who saw the content Reactions - The interactions individuals had with the post e.g. ‘like’ Shares - The quantity of times the post was shared by individuals Comments - The total number of comments left by individuals on the post
Link/follow count - Illustrates the total number of backlinks to a website from the coverage. The ‘followed’ count highlights how many of those backlinks have been approved by the site owner to pass link equity onto search engines. Domain authority (DA) - A ranking algorithm developed by web organisation Moz to illustrate the credibility a website has and its influence on Google. The algorithm combines factors such as website age, visitor volumes and backlinks from other important websites. Social engagement - The quantity of times the coverage has been shared or interacted with through various social channels. Image count - The quantity of brand/product images featured within the coverage Brand mentions - The quantity of times the brand/product has been named within the coverage. Reader comments - The quantity of comments left by readers.
Compiled by:
+233 50 326 4653 Muhammida@waxprint.media www.waxprint.media