WaxPrint Media - 2022 Year in Review

2022 YEAR IN REVIEW

OUR CLIENTS

OVERVIEW

In 2022 we continued to work with international clients in Ghana and West Africa developing and executing digital and communications strategies while we also expanded our global footprint with projects and events in the USA and UK.

Although our focus is primarily digital, we produced some large scale experiences in Ghana including the French National Day hosted by France’s Ambassador to Ghana, the launch of Mercedes-Benz at CFAO, the unveiling of the new Range Rover, the Ghana launch of CULT Energy drink, a product of Denmark’s Unibrew, and the Black Star Line Festival’s Revolt Summit as well as activations in New York, Philadelphia and London.

We were keen to continue working with many return clients as well as welcomed international brands such as EcoFlow, Avis Car Rentals, Rauch and the NAACP into the WaxPrint Media portfolio.We have evolved into one of the leading digital and creative agencies in West Africa through the astute dedication of our Pan-African team and the collaboration with our clients who we consider our GOLD!

Contact us if interested in exploring opportunities:

social@waxprint.media, +233 (0)503264653 or +17185142219

OUR SERVICES

Services Provided:

Event Production

Guest Curation

We produced all aspects of the event including branding, creative direction, logistics, vendor management, setup, talent booking, guest curation, and run of show for the reception to officially launch Mercedes-Benz to the CFAO automobile portfolio.

We managed the guest invitation and invited over 300 C-suite professionals, media personalities and celebrities.

MERCEDES-BENZ

Services Provided:

Event Production

France’s Ambassador to Ghana hired our team to produce the 2022 France National Day celebration and her official farewell to Ghana which featured appearances by Ghana’s President, Nana Addo Akufo-Addo and over 1500 attendees including notable international officials, media personalities and celebrity guests.

We produced all aspects of the event including logistics, design, vendor management, setup and run of show

EMBASSY OF FRANCE GHANA

Services Provided:

Project Management

Retail Activation

Email Marketing

With our expertise, we coordinated the new Nespresso retail environment that allows guests to experience an immersive coffee experience allowing deeper learning and co-exploration.

NESPRESSO

Services Provided:

Full Digital and Offline Activation

GTM Strategy

Social Media

Public Relations

Influencer Partnerships

Event Launch Activation

We collaborated with Denmark’s Unibrew with a comprehensive digital and experiential go to market strategy for Cult Energy Drink in Ghana. Our services included producing the launch event for CULT in Ghana, PR, street activations, and engaging influencers such as Spacely, Kwesi Arthur, and Flawless Dancers.

CULT ENERGY

MOCADA

Services Provided: Public Relations

We continued to provide public relations for Brooklyn’s Museum of Contemporary African Diasporan Arts(MoCADA) highlighting exhibitions and programs for the arts organisation securing media coverage for its initiatives, programs and exhibitions including its first fully digital exhibition, Inside Out, by Nigerian artist, Dennis Osadebe, a solo exhibition by mixed-media artist Kimberly M. Becoat, and an interactive public art installation by STOP1 Projects in partnership with Kickstarter.

Services Provided:

Public Relations

Social Media Influencer Engagement

Our services included social media, influencer outreach, content development, and coordination of event activations such as Beauty & The Beat at Accra’s haven of unconventionality. Crazy Daisies is a unisex beauty salon, tattoo parlor, bar, lounge, and restaurant.

CRAZY DAISIES

Services Provided:

Podcast Production

Brand Management

Influencer Partnership

We produced curated content for Don Simon Sangria and Don Luciano wine with the launch of the lifestyle podcast, Let’s Sip. The 6 episode series was hosted by media personality/actress Chris Kata who conversed with a variety of young African celebrities, entrepreneurs and interesting personalities to discuss topics including business, politics,

DON SIMON+DON LUCIANO

Interview with Felicity Nelson

Interview with Kenny Agyapong Junior

Interview with Vanessa Gyan

Services Provided:

Public Relations

Event Activation

Brand Partnership

For Land Rover Ghana, we coordinated the press conference and client unveiling of the most desirable Range Rover ever created. We also secured partnerships with Glenfiddich, Nicholas Feiullate and Samsung for the launch event.

Images from Land Rover Event

Services Provided: Public Relations

We provided public relations for Aspen Institute of Development Entrepreneurs (ANDE) on behave of Scale up Africa on their Annual West Africa Regional conference in Accra, with the theme “Accelerating Small and Growing Business Growth in Africa” which showcased Ghanaian Agribusiness SMEs

SCALE UP AFRICA

SUPERMALT

Services Provided:

Social Media

Content Development

Influencer Engagement

For, Supermalt, the non-alcoholic, caffeine-free malt drink produced by Denmark’s Royal Unibrew, we managed social media and engaged with influencers such as Reggie Rockstone for content development.

Services Provided: Public Relations

Experiential Marketplace

The NAACP embarked on the Inaugural Amos C. Brown Fellowship to Ghana with a delegation of 40 students to Ghana for which we provided public relations services including coverage of the reception dinner and interviews with NAACP President and CEO, Derrick Johnson.

Images from NAACP

SEED ACADEMY GHANA

Public Relations Influencer Outreach

We provided public relations and influencer management for Seed Academy’s 2 day intensive basketball camp for elite and grassroots male and female basketball student-athletes under the guidance of former NBA Player, Pops Mensah-Bonsu’s third annual Pops 100 Camp: Powered by Seed Academy Ghana.The program was attended by Amadou Gall Fall, President of BAL and John Manyo-Plange, VP & Head of Strategy + Operations at BAL as well as influencers and media personalities such as Deborah Vanessa, Brownberry, Young Prince, and Bliss King participated to share inspiration with the student athletes.

Images from Pops 100 Camp

Services Provided:

Public Relations

Digital ads

Influencer Management

For one of our newest clients, we provided public relations services in Ghana and Nigeria for EcoFlow, a portable power and renewable energy solutions company that introduced its industry-defining portable power stations, smart solar technology, and the world’s first portable home battery with an expandable ecosystem in key West African markets.

ECOFLOW

Services Provided: Public Relations

African Ancestry, founded in 2003 by Dr. Rick Kittles and Dr. Gina Paige, is the leading company for tracing maternal and paternal lineages of African descent. With the industry’s largest and most comprehensive database of over 30,000 indigenous African DNA samples.

AFRICAN ANCESTRY

Services:

Public Relations

We provided PR services for Adinkra Group where Diallo Sumbry was enstooled as the Nkosuohene (Chief of Development) in Nyame Bekyere, a community in the Eastern Region of Ghana approximately 1.5 hours away from the capital city of Accra.

THE ADINKRA GROUP

Services:

Public Relations

We provided public relations for the anticipated Black Panther sequel Wakanda Forever was released on November 11, 2022 with much anticipation globally. In Ghana’s capital city Accra, the film’s release was celebrated with much fanfare. Webster University Ghana, the first Sub-Saharan African campus for the St. Louis, Missouri, USA based university, hosted a private screening of the blockbuster film for its students, faculty, families and extended community.

WEBSTER UNIVERSITY

Services Provided:

Social Media Management

Digital Advertising

Event Activations

Content Development

We revamped our work with this international tea brand based in Sri Lanka managing social media, digital ad campaigns, event activations, and engaging influencers such as Miss Universe Ghana, Engracia Mofuman.

DILMAH

Services Provided:

Event Production

Public Relations

In partnership with Africa Communications Week, WaxPrint Media hosted The Power of PR: Advancing African Entertainment to the World, a virtual forum held in partnership with Africa Communications Week, a global movement building bridges between communications professionals committed to Africa’s transformation.

AFRICA COMMUNICATIONS WEEK

Services Provided: Event Production Partnerships Management

We produced and managed partnerships for TwinsdntBeg’s first photography exhibition at the Residence of France’s Ambassador to Ghana. Over 700 guests including celebrities and the 2nd Lady of the Republic of Ghana were in attendance to also celebrate the birthdays of Samuel and Emmanuel Appiah-Gyan also known as TwinsDntBeg, two of Ghana’s most respected creatives.

TWINSDNTBEG

Services Provided: Content Development

For Austrian juice manufacturing brand, Rauch, we developed video and graphic content to recap operations in West Africa.

RAUCH

Image from Twinsdntbeg photo exhibition

Services Provided:

Social Media

Digital Advertising

Influencer Outreach

Event Activation

We continued providing Social Media Management for this fashion retail department store featuring top designer brands such as Diesel, Guess, Zara, and Hackett London as well as handling digital ad campaigns, Influencer Outreach and Event Activations. NUMERO

Services Provided:

Public Relations

Influencer Outreach

Event Production

Partnership Management

For GH Mumm, France’s best and the world’s leading luxury champagne brand, we provided public relations and partnered with Debonair Afrik to co-produce the 2023 edition of The Editors Meet Brunch themed ‘De Renaissance of Disco’. The event brought together some of the top African and Diaspora fashion stakeholders for an afternoon celebrating African fashion creatives.

GH MUMM

Services Provided:

Social Media Management

Brand Partnerships

For one of Ghana’s leading chefs and food service brands, we managed social media and community engagement. We also coordinated partnerships with Marina Supermarket, D’Usse and Mercedes-Benz.

CHEF RUBY’S FOOD PEOPLE

Services Provided:

Social Media

As a part of our efforts to support and promote African brands and talent, we organized pop ups for Ghanaian brand Chale Clothing in Harlem, NY in partnership with African Chop House and a feature in the Akan Collective pop up at the Roots Picnic in Philadelphia.

CHALE GLOBAL

We continue building global connections with our network around the world.In 2022 we hosted networking cocktail sessions in NYC, Philadelphia and London with our clients, friends and extended network.

WAXPRINT MEDIA GLOBAL EVENTS

Images from Chale Global Image from Brooklyn New York City

Image from London

Image from London

Services Provided:

Social Media

Public Relations

Influencer Management

Our team provided social media, digital advertising, influencer outreach and media collaboration for The World’s Most Awarded Single Malt Whisky, Glenfiddich. We played a significant role in the promotion of Play Network Africa x Glenfiddich signature launch of Play Club Ghana, Accra’s new nightlife spot, alongside other high-profile events such as Fashion Ghana Honors & Awards, The Range Rover Launch in Ghana 2022, and LOS Saturdays with Mawuli Gavor, among others.

GLENFIDDICH

Services Provided:

Social Media

Public Relations

Influencer Management

We provided social media and digital advertising all aimed at promoting one of the world’s most loved Scotch whisky brands, Grant’s.

GRANTS

Services Provided: Social Media Management

We continued managing social media for key Architectural Group one of West Africa’s leading architecture and real estate development firms.

KEY ARCHITECHURAL GROUP

Services Provided:

Social Media Management

Digital Marketing Influencer Coordination

We managed social media for the expansion of one of Ghana’s leading supermarket chains. Our services also included partnering with relevant influencers to highlight the opening of new locations and special promotions.

MARINA SUPERMARKET

Services Provided:

Social Media Management

Digital Marketing

For one of our new clients in 2022, we began managing the social media and digital marketing for Avis Ghana, the franchise of the Avis Budget Group , a US based car rental company.

AVIS GHANA

Services Provided: Event Coordination

We were thrilled to support the Black Star Line Festival team including Vic Mensa and Chance The Rapper with production for the Revolt Summit Pan-African Conference, a live forum that featured panels and discussions with thought leaders on progressing the global African diaspora including Sir David Adjei, Samia Nkrumah, and artist Ibrahim Mahama.

The Festival culminated with a music concert attended by over 50,000 and performances by Sarkodie, T-Pain, Erykah Badu, and Tobe Nwigwe. We were tasked with coordination of the Friends + Family section, an area set aside for guests of the artists and organizers.

BLACK STAR LINE FESTIVAL

OUR TEAM