Issue 6 Winter 2014/15
marketingblatt.com w-4.com Contents
Marketing Automation
Next stop: Social Media Marketing
Everywhere Commerce I
Everywhere Commerce II
H2H-Marketing
Pages 1 + 2
Page 3
Page 4
Page 5
Page 6
Identify and Use Potential Clients‘ Preferences
How Image and Sales Benefit from Social Media
Bridging the Gap between Analogue and Digital
Call tracking: E-Commerce becomes Everywhere Commerce
Successful Marketing from Human to Human
Build awarness with illustrations
W4 Employee Interview
Page 7
Page 8
A Plea for Originality: Create Awareness with Illustrations
Marian Schönfeld, Creative Director and Illustrator
IDENTIFY AND USE POTENTIAL CLIENTS` PREFERENCES
STRATEGY MARKETING AUTOMATION
The winners in online marketing have left “We have everything for everyone” behind a long time ago and replaced it with a new motto: “We have exactly what If you know what a client wants, there is no use in putting your whole catalogue on the table. Rather, open your catalogue and show exactly the product in demand. Thanks to new marketing tools, this is as easy as never before. Let’s talk about a new trend, let’s talk about Marketing Automation.
Marketing Automation Marketing Automation denotes the strategic work with software platforms that link data from data banks, web controlling, communication, workflows and CRM-sychronization. This happens in a way that automates the communication to customers and leads in a personalized manner. Generic sales messages have long ago become useless among the mass of offers competing for attention on the internet. Relevancy, conversion and revenue can only be attained through personalization nowadays.
you’re looking for.” Approaching (potential) customers with tailor-made messages is the new way of doing business.
Intelligent Analysis of Data Intelligent data analysis is key. Marketing Automation analyzes existing information on clicks, downloads, video views and other client-related data in order to create dynamic lead profiles that allow a tailor-made sales approach with relevant messages on the relevant channels.
«Personalization is the new requirement for maintaining relevancy and driving conversions.» A good Marketing Automation system serves various customers on various levels of the customer journey in relation to their needs and interests. This way, the marketing and sales departments play into each other’s hands.
The software automatically manages the existing marketing processes on the basis of the individual user profiles and analyses. This means that the software makes the existing marketing processes more efficient and more sustainable.
Interest Profile Reveals Digital Body Language Webtracking documents and analyzes user behavior. It registers, which offers from which company a user engages, which newsletters a customer opens and which links s/he clicks. All we have to do is to learn to read the traces a user leaves on the internet and use them for business. Everything that a customer likes or dislikes is essential for a personalized marketing campaign. The Marketing Automation platform gathers all data and conducts detailed analyses.
Continue reading on page 2