N e w s ,
f e a t u r e s
a n d
a n a l y s i s
f o r
i m m e r s i v e
t e c h
a n d
e n t e r p r i s e
m a g a z i n e
w w w. v r w o r l d t e c h . c o m
AEC must consider the possibility that is immersive technology
What is —and what can be Numena Virtual reality and giving clients agency in the design process
Make Real Look to training for the answer to trying immersive tech
Holo-Light Planning, development, production and so much more
From The Future Introducing the right partner for construction industry companies
T H E
B U S I N E S S
O F
M A N U FA C T U R E D
R E A L I T I E S
Deadline: 06/08/2021 Publication date: 16/08/2021
Software Issue
Computer-generated content creation solutions abound, offering enterprises plenty of ways of building engaging and thoughtful immersive content for whatever the purpose. But should they use third-party developers or build their own content and software in-house? And what tools should developers and studios use to serve the enterprise market and why? Mark Dugdale, Editor editor@vrworldtech.com
Jonathan Savage, Publisher jonsavage@vrworldtech.com
VRWorldTech Magazine
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a n d
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f o r
i m m e r s i v e
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m a g a z i n e Published by: Premeditated Media Group Ltd 71-75 Shelton Street Covent Garden London WC2H 9JQ
w w w. v r w o r l d t e c h . c o m
Editor
AEC must consider the possibility that is immersive technology
Mark Dugdale editor@vrworldtech.com
What is —and what can be
Publisher Jonathan Savage jonsavage@vrworldtech.com
Editorial board
Numena Virtual reality and giving clients agency in the design process
Make Real Look to training for the answer to trying immersive tech
Holo-Light Planning, development, production and so much more
From The Future Introducing the right partner for construction industry companies
T H E
Jan Pflueger, advisXR
B U S I N E S S
O F
M A N U FA C T U R E D
R E A L I T I E S
Sophia Moshasha
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© 2021 Premeditated Media Group Ltd. All rights in and relating to this publication are expressly reserved. No part of this publication may be reproduced, stored in a retrieval system or transmitted in any form or by any means without written permission from the publisher. The views expressed in VRWorldTech Magazine are not necessarily those of the publisher. While the publisher has taken every care in compiling this publication to ensure accuracy at the time of going to press, it does not accept liability or responsibility for errors or omissions therein, however caused.
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June 2021
3
Deadline: 01/10/2021
Publication date: 11/10/2021
Entertainment Issue
Immersive movies, games and experiences are becoming big business, online and in the real world. They can be found in homes as headsets become cheaper for consumers, in museums as guests demand more immersion, and at venues as operators seek new ways to attract customers.
Mark Dugdale, Editor editor@vrworldtech.com
Jonathan Savage, Publisher jonsavage@vrworldtech.com
Editor’s Note
This story is only just beginning Both the immersive technology industry and the enterprise market need to come forward with stories of success—and failure
I
t’s the midway point of the
We want to hear more stories from
they have learned in their work within
year, summer is here (at least in
first movers and seasoned users.
AEC. We hope you will too.
this part of the world!) and the
How did virtual reality change your
immersive technology industry is
business? What did augmented
Next up for VRWorldTech Magazine
alive with new product releases
reality achieve for you? Is mixed
is our focus on software. This could
reality really all it’s cracked up to
prove to be a bit of a challenge, in
be? If news is going to spread to
terms of both definition and delivery.
There are virtual reality headsets
the enterprise market, then we need
Rest assured, we’ll unpick immersive
coming from HTC Vive and Pico
both the immersive technology
‘software’ and tell stories that
Interactive, plus HP Reverb G2
industry and the enterprise market
demonstrate its power and areas for
Omnicept Edition and Varjo’s XR-3
to come forward with stories of
improvement, for the benefit of the
and VR-3. Augmented reality-
its successes—and failures. What
business and professional users who
powered smart glasses have never
went wrong and why? Tell us, so we
use it, and its developers.
been better, and Apple’s much-
can inform others and help t move
anticipated move into this area is still
these technologies forward for the
Until then, enjoy this issue, and,
to come.
betterment of everyone.
as ever, do let us know what you
and enterprise implementations.
think via social media or editor@ In the enterprise market, we are
The focus of this issue of
seeing immersive technology grow
VRWorldTech Magazine is the
vrworldtech.com.
in popularity as old prejudices are
architecture, engineering and
overcome and the conversation
construction sector. Trust me when
moves from one of potential to
I say there is no better area to look
implementation. Instead of ‘why’,
to understand how far immersive
businesses and professional users
technology has come and what it
are asking ‘how’.
needs to do to progress.
All in all, 2021 has proven
Thank you to Holo-Light, Numena
Mark has been a business-to-business
encouraging for immersive
and Make Real (plus VRdirect,
journalist for a decade. He has edited and
technology, but there is still much
Arko and From The Future, whose
written for websites within financial services
work to do if the enterprise market
contributions are all exclusive and
and law. He graduated from the University of
is going to invest and fuel the kind
directed at this sector) for talking to
Leeds with a BA in creative writing.
of product and service boom that
us about design, visualisation and
will make virtual, augmented and
training. We appreciate their time
mixed reality the next platforms of
and consideration, and really enjoyed
technological change.
the stories they told us and lessons
Mark Dugdale Editor VRWorldTech
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June 2021
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Contents
10
A round up of the biggest AEC announcements, press releases and thought leadership articles tracked in The Reality Wire and on VRWorlTech.com over the past two
In this issue months. Featuring VRdirect, Arkio, Theia Interactive, XYZ Reality and Sentio VR
22
26
It’s up to AEC businesses
Virtual reality has the
to consider the
potential to disrupt
possibilities for virtual and
architecture workflows
Augmented reality is disrupting AEC—and
augmented reality, and for
and give clients an
immersive tech innovators aren’t stopping there
the immersive technology
unprecedented degree
industry to show them
of agency in the design
Editor’s Comment
Numena
process
6
June 2021
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32
Holo-Light
Contents
38
Make Real Where virtual and augmented reality are proving particularly useful in AEC—and have done so for quite some time—is training
44
Construction industry companies are not set up to do virtual reality training. Luckily, with providers such as From The Future out there, they don’t have to be
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June 2021
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