15. Case: StrongPoint Labels DID YOU READ THE LAST BOOK, VISIONS & TRANSMISSIONS? – I read parts of it and Jan-Olof is right about many things. It’s in the low economy, when it really hurts, that companies begin to invest. The book can help people in the business going through the transmission from analog to digital. Increasingly more people will walk down that road. It’s just a matter of time.
WHAT ABOUT THE DIGITAL QUALITY TODAY? – It’s best if you look at the options. You can be so creative.
WHAT DOES THE FUTURE HOLD? – Still only 10% of the labels worldwide are made digitally, so there is a lot left to do. At the same time, you cannot help but wonder what will replace labels far into the future; surely new technologies and new ideas will arrive. We’ll continue to be a part of the customer’s success. Digital technology enables you to work easier, faster, and more environmentally friendly all the time. It feels inspiring.
COULD YOU NAME THREE KEYS TO SUCCESS WITH THIS TRANSFORMATION? – One, do not see digital as a single technique but rather as your everyday life. Make a business plan for your entire business where digital is included. Two, do the homework and calculate how much you can bill per hour with your new tool. Suppliers can help you with that. Three, don’t make a fuss about it! Build long term and look at the opportunities.
••• SHORT FACTS Company name: StrongPoint Labels AB Employees: 50 in Sweden, 35 in Norway CEO: Leif Persson Parent company: StrongPoint ASA Revenue: Circa SEK 195 million a year Production: Malmö (3500 square meter) and Tangen in Norway Digital presses: One HP Indigo 8000, one WS6000, one WS6600 and one WS6800
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