EPILOG

••• Epilog 35.

It’s September 2018 when I add the finishing touches to this book. 18 months have passed since I started writing my third book, and over the course of 30 years, I’ve published Visions, Visions & Transmissions and now Transmissions. It has been an exciting and hectic time in our part of the business world, that’s for sure.

The first book was based on the founding of Visutech back in 1988 and the last edition of that book was released in 1996. The book contained my vision and mission with respect to future developments in the graphics market. Book number two came out 2013 and reflected on our 25 years in business and the transformation of the commercial print market, including an update of my visions for the next 25 years. My third book is released in time for our 30-year anniversary and it covers the next transformation, this time the packaging market. Here we will look at why, when and how this market is likely to transform. Sweden is approaching the end of a hot and dry summer – one of the warmest ever recorded by mankind. The summer of 2018 is a clear symptom of climate change and pushes the whole market towards the notion of a more circular society. Over the last 18 months, I have consumed a lot of information, publications, reports and investigations regarding the packaging market. I have translated and deciphered data to show the new needs and demands that exist in the market. I hope this book will add value, understanding and knowledge about how to address these changes and how to respond to what’s now happening within the packaging market. Transform through the transmission as a toolbox, step-by-step.

It’s now up to you to write your own unique story and you need to be brave. As Thomas Jefferson wisely said: “If you want something you have never had, you must be willing to do something you have never done”. It’s your time to transform as you transition from analog towards digital together with your own unique customers. Everyone must create their own story, focusing on their own unique needs and demands but with one important thing in common: adding more value. Your upside is achieved together with your customer and because you now know more, you can be braver. Use your “GRIT”. Your grit is your courage and determination, your strength of character, your power of perseverance. Your grit will drive you forward towards the next success with an abundance of passion. Things happen so fast today that writing this kind of book has been a challenge over the last 18 months. Keeping up to date can be tricky as things change from the time you write it down to the time it reaches the reader. The digital printing transformation is now hitting the packaging market, something we are already familiar with from the transformation of the commercial printing market. While writing this book, some trends and demands have also received significant media coverage, which is pushing every supplier in an even more challenging direction away from traditional and well-known packaging towards a new, untrodden path. It’s not only focusing on more sustainability and the environment but also on having a full circular society with respect to all global resources like food, water, energy and waste. It will be a challenge, and a challenge we must enthusiastically embrace.

September 2018 Jan-Olof Jungersten

Image source list

Page Image source 10 Cathrine H., Dagens Industri (2016). Affärerna som fick mediajätten på fall, June 20, p. 14-15 14 Matthew Yohe (2010), https://commons.wikimedia.org/wiki/File:Steve_Jobs_Headshot_2010.JPG 14 http://uncyclopedia.wikia.com/wiki/File:Ford_Henry_Ford_Model_T.jpg 17 https://www.freepik.com, Created by Freepik 20 roz_chicken/stock.adobe.com 26 babaroga/stock.adobe.com 26 name/stock.adobe.com 29 Aleksandar Mijatovic/stock.adobe.com 34 Rawpixel.com/stock.adobe.com 37 Kenishirotie/stock.adobe.com 38 HP Indigo products 44 nblxer/stock.adobe.com 47 ylivdesign/stock.adobe.com 48 highwaystarz/stock.adobe.com 51 vchalup/stock.adobe.com 52 matryokeshi, http://matryokeshi.tumblr.com/post/124397962239 53 freshidea/stock.adobe.com 54 James Steidl/stock.adobe.com 59 Romolo Tavani /stock.adobe.com 60 denisismagilov/stock.adobe.com 64 pongsakorn_jun26/stock.adobe.com 66 max dallocco /stock.adobe.com 76 stokkete/stock.adobe.com 78 electriceye/stock.adobe.com 81 freshidea/stock.adobe.com 82 alphaspirit/stock.adobe.com 85 freshidea/stock.adobe.com 86 alphaspirit/stock.adobe.com 94 cribe/stock.adobe.com 94 Debris of modern life clogging waterways; https://www.thetimes.co.uk/ 98 FotolEdhar/stock.adobe.com 102 farizun amrod/stock.adobe.com 107 farizun amrod/stock.adobe.com 109 zlikovec/stock.adobe.com 110 freshidea/stock.adobe.com 114 ipopba/stock.adobe.com 124 HP Graphics Solutions Business 127 Destina/stock.adobe.com 130 seanlockephotography/stock.adobe.com 134 Sura Nualpradid/stock.adobe.com 138 naypong/stock.adobe.com 142 Anton Balazh/stock.adobe.com 144 Carlsberg Unveils New Green Fiber Bottle Design [28/09/16], www.carlsberggroup.com, 146 saiva_l/stock.adobe.com