14. Conclusion so far Finally. You must accept, and be prepared for, your own mental journey. I can’t address this enough. That it probably the best value, the most important lesson, of this book. Prepare yourself well for your own mental journey. It has to sink in and gradually form your own gut feeling. The new road, for you a brand-new direction, adds a great deal of new value for both your own business and most importantly for your customers (the brand owners). Don’t mind reading that chapter more than once! Now we have climbed up to the top of the “mountain”. The next part of this book will take us downhill safe and sound. I hope it will give you strength to set YOUR own story, making YOUR own steps, and then executing YOUR own plans with lots of courage and confidence. Remember that courage is like a muscle; you need to keep training it to continue being courageous and remaining on top.
“Everything that’s not in development is in settlement” - Christer Olsson.
I hope this adaption to an ever-changing market will be your future way forward. Be the leader and lead your company through this change! Build your courage and your knowledge – it will make your successful change so much easier.
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