34. Keep Writing Your Story As we look even further ahead, at the next upcoming time for a transformation, we also expect a new paradigm shift that we call the 4th Industrial Revolution. The driver for this is a big and wide technology change including both AI (Artificial Intelligence) and VR (Virtual Reality) and that will also change our day-to-day life. For example, a few sensors in or on our body that checks our pulse, temp, levels of sugar, blood pressure, etc. will produce information from us that will be enough to predefine ourselves. We’ll get information about how we feel and what we need, before we actually feel it. First only collecting the information, then also doing something about it in a practical way. We’ll always be online, already with the next mobile-system (5G) information we’ll stream and flow everything continuously and personalized, the “me and myself” generation. In many cases, packaging also becomes much smarter, more intelligent, and interactive. Connected packages will interact and tell us what we need and what we would like to buy from a store (online or e-store). Problems with reading small texts, as on many labels and packages today, will cease to exist. The intelligent package and our sensors will communicate directly so we’ll know if the product is suitable for us or not. The packaging itself will also include information on how to recycle and compost it in the correct way. To me, the heart of this book is the power of getting released when the market really transforms. The market transmission is an engine that has so much power when it turns into a new chain with new values – dividing and splitting the market into winners and losers. Disruption through new tech must work together with the mental part of the journey, forming a new business model. Buying a new digital press is probably the easiest part. It’s the things surrounding that decision you need to be aware of and in control of. I have collected as much information as possible in a year and a half about today’s packaging market, data, arguments, inspiration, and motivation for you to feel more prepared and inspired to start your own journey and to really transform. The machine part of the digital transformation, including finishing, workflow, and other tools, I have intentionally left out of this book – our first-class specialists at Visutech and HP Indigo will guide you through that part of the process. The future is increasingly exciting. As you close this book, the next chapter will be your own story. Good luck, work hard, and we’ll see each other down this road.
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