Welcome To Visual: Shopper Agency

GROU P

GLOBAL INDEPENDENT

MINORITY-OWNED

About US

100 people in 5 continents, immersed in the nuances of each marketplace.

Mexico City

Miami

Atlanta

Madrid

Bogotá

Santiago

Buenos Aires

Adapting and evolving as the needs of shoppers and brands change around us.

Johannesburg

Dubai

WHAT WE DO

We convert shoppers into buyers using an omnichannel approach, considering all touchpoints of the commerce experience and using the appropriate message, medium and technology to reach them.

GET TO KNOW US

Founded in 1986 in Mexico Supporting

Notable client partners

Our Capabilities

End-to-end Integrated Campaigns

Physical + Digital + Social

Customer Strategy and Marketing

Content Production

∙ US Hispanic Marketing

Ecommerce Strategy and Digital Planning

Customer Journey Analysis

Industry research / Benchmarking

∙

On + Offline Brand Experiences

Digital Integration

Retail Experience Design

Content Production

EXPERIENTIAL PROMOTIONS

Transactional Ideas

Customer Implementation

Social Integration

Content Production

DESIGN & INNOVATION

Emerging Technology

Visual Identity System

Packaging & Structural Design

Content Production

RETAIL MEDIA

Strategy, Optimization, Implementation and Management for Media Campaigns for Retailers

PRODUCTS & PLATFORMS

∙ Web responsive and native applications

UX / UI Development

CRM and Loyalty

Content Strategy and Optimization

Auditing, Insights, and Performance Optimization

CONTENT

∙ Content Strategy and Optimization

Media and Content Distribution

Digital Paid Media

Data Analytics

Performance Campaigns and Branded Content

Pancho’s Cheese Dip Omnichannel Brand Experience

WHY

We needed to increase brand awareness and trial for Pancho’s Cheese Dip through an omnichannel activation plan. Our goal: to support the journey to become the #1 refrigerated queso dip brand as Pancho’s expanded distribution across the U.S.

WHAT

We built a strategic approach for the brand leveraging their new brand identity and positioning. Our responsibilities included:

• Social media strategy

• Content production

• Community management

• Content creator management

· Shopper strategy

• Retailer execution toolkit

• E-commerce optimization

· Website creation

HOW

• Shaking things up on social

• Developing custom solutions for retail partners and deploying trial-driving activations

• Optimizing e-commerce and launching a new website

SHAKING THINGS UP ON SOCIAL

Activated tactics to get community more engaged and open the dialogue for feedback.

Regular announcements of new retailer distributions, driving social users to their local store for purchase.

Created an iconic brand persona and shifted communications tone to match.

Initiated social listening and responsive community management.

Explored and measured different content types to understand what resonated.

Partnered and managed micro-influencers to reach new audiences with organic content.

DEVELOPING CUSTOM SOLUTIONS FOR RETAIL PARTNERS

OPTIMIZING E-COMMERCE

Topo Chico Coffee Barista Club

WHY

Topo Chico drinkers are already into the trend of pairing their coffees with Topo Chico when away from home. We want to reinforce this ritual at home, similar to the customary behavior that takes place in Latin America and European markets.

WHAT

We need a 360 program that drives this consumption behavior across all touchpoints, leveraging the existing coffee Barista network that Topo Chico has and amplifying their efforts at retail and beyond.

HOW

• In-store

• FSOP

• Field Marketing

• Swag

• Media

• Topo Chico Website

• Instagram Post & Stories

• Topo Friends

INTRODUCING CHICO BARISTA CLUB

Grinder Glorifier Friend Coffee Shops

In- S t o re

Dis r u pti ve in- s to re POS i n cludi n g highly visible 3 -sided te nt ca rd to b e pla ced in re l evant co fee ad j a cen ci

Vin tag e g r inde r glorifie r fo r sel e ct retaile rs .

To b e acti va ted i n select s to r

To p o co fe e dual co a s te r w it h QR co d e leading to b rand si te ,

In-Store to Online

Designed the brand’s website to feature the limited-time Coffee program, curating all digital content including special recipes, an interactive coffee map and a custom Spotify playlist.

Retail, Design & Experiential

E-Commerce

Sampler pack bundle that a coffee shop offers in their e-com (Mug + Topo + Bag of coffee)

Retailer can host a “BREWING AT HOME” virtual experience with a featured Barista

DIGITAL LOYALTY PUNCH CARD tied to purchase of topo: buy X topo online, come in store to get a free bag of coffee

Awareness on Instagram

Awareness of bundle on Instagram Story

BUNDLE @ D2C

Fulfillment on D2C

BUNDLE @ E-RETAILERS

Fulfillment at partner retailer

Recipe E-Book

Tailormade recipe e-book curated with consumer inspired and brand-generated recipes of perfect pairings with espresso and Topo Chico

Topo Chico Integrated Omnichannel Ecosystem

WHY

Consumers are super-fans of sparkling mineral water Topo Chico, but the brand’s formula for growth is marketing in a non-traditional way. It became necessary to build stronger connections outside the store that ultimately drive to purchase and trial.

WHAT

Use a calendar approach to communicate to shoppers around occasions that resonate with them and fit the brand’s consumption rituals.

HOW

Created campaigns based on micro-holidays that have a purposeful role for Topo Chico. Map out the shopper journey so the brand communication and all activations are driving discovery and trial across every channel on and offline.

AMPLIFYING TOPO PICNICS

MEDIA

BLOG POSTS

Create awareness of the program and citing picnic trends, driving connections by prompting consumers to consider: “What’s inside your picnic bag?”

TIKTOK & INSTAGRAM

TOPO & FRIENDS

Collaborate with Influencers to feature their authentic posts and videos showing what’s inside their own picnic bags, providing tips and content around enjoying any picnic occasion with Topo Chico.

TOPO CHICO WEBSITE WEBPAGE

Designing a dedicated webpage with curated content around tips, recipes and hottest picnic spots

E-COMMERCE D2C & RETAILER

Limited time offer… Order a Topo Chico case and get a free picnic tote bag!

IT WORKS how

In-Store

QR CODE on POS

takes shoppers to curated section on Topo website featuring how to Topo with picnics.

GIFT

IN-STORE

Picnic tote bag to fill with Topo and picnic goodies

FSOP

TENT CARDS

Tent card at to-go counter: QR Code that take shoppers to the nearest picnic spots. Promo: add Topo Chico to your order and get branded picnic swag!

FIELD MARKETING

PICNIC EVENTS

Partner with picnic related activities that are already happening, for example Denver Picnic Company. Gather exclusive content from these partners and feature their experiences and tips in social and on the website.

Fanta & Día de los Muertos Chatbot

WHY

Fanta invests in Halloween each year to drive sales with shoppers, However this holiday doesn’t resonate as strongly with Hispanic consumers who over-index in the brand consumption.

WHAT

Día de los Muertos is the perfect occasion to connect to this target with authenticity, and the brand can help pass down the traditions of the celebration to generations in a fun way.

HOW

Designed a limited-edition pack where shoppers could scan and open up a chatbot conversation with 4 characters from Mexican folklore on their phones. The bilingual experience used the brand’s humorous tone, educating shoppers and rewarding them for participating.

SCAN AND DECOR YOUR OFR

SCAN AND DE YOUR

Y

Bumble Bee Shoppable Recipe Digital Experience

WHY

Lunch had become a skipped meal, but with the pandemic consumers were seeking quick and healthy at-home meal solutions again. There was an age-old misperception about the canned seafood category (what is it? How do you serve/eat it?), and consumers didn’t recognize the health benefits tuna could provide.

WHAT

Demystify the category perception by bringing new consumers in through approachable recipes.

HOW

Producing a shoppable recipe program that connects the online and offline Bumble Bee brand experience through scannable POS. Bringing shoppers into the aisle and offering them an easy, delicious lunchtime recipe that they could shop for while in the store, then use our tools to make it at home.

Experiential

Shopping list shows a recognizable icon of each ingredient

When tapping on Bumble Bee products, a pop-up opens with products video. By tapping the x the window will close.

QR ACTIVATION IN STORE EXPERIENCE ALBACORE UX

The ingredient will be checked, assuming you already put it in your cart. At the bottom you will find two buttons: Go to recipe or Watch video.

You will be finally taken to the recipe at bumblebee.com

Sazerac’s 99 Brand Summer Seltzer Program

WHY

Millennial consumers were more eager than ever before to get back out and socialize during the summer season and were often topping off their hard seltzers with flavored liquors to get the party started.

WHAT

Create a 360 program that would appeal emotionally to this consumer, using promotional hooks as incentive to stock up on the portfolio of 99 Brand for their seltzer top-off behaviors.

HOW

Develop a seasonal program with cues to 90s nostalgia, including fun gifts-with-purchase and promo offers that drive transactions. Design disruptive modular solutions to fit each channel and retailer space.