GROU P
GLOBAL
INDEPENDENT
MINORITY-OWNED
100 people in, 5 continents, immersed in the nuances of each marketplace
Mexico City
Miami
Atlanta
Madrid
Bogotá
Santiago
Buenos Aires
Adapting and evolving as the needs of shoppers and brands change around us.
Singapore
Dubai
WHAT WE DO
We convert shoppers into buyers using an omnichannel approach, considering all touchpoints of the commerce experience and using the appropriate message, medium and technology to reach them.
∙ Founded in 1986 in Mexico
∙ Supporting clients globally
∙ We are a shopper and design activation agency
Notable client partners
Our Capabilities
SHOPPER E-COMMERCE
∙ End-to-end Omnichannel Campaigns
∙ Market Assessment, Picture of Success
∙ Retail Media
∙ Commercial Strategy
∙ Endomarketing
∙ Capability Training
∙ Strategy, Digital Shelf, Campaigns
∙ PICOS Audits, Promo Tracking
∙ PIM, Sell Out
∙ DTC Solutions: web, chatbots
∙ Live Streaming Shopping Experiences
EXPERIENTIAL
∙ Phygital Brand Experiences
∙ Retailtainment
∙ Retail Experience Design
∙ Implementation
∙ Retail Innovation Process
PROMOTIONS
∙ Transactional Ideas
∙ Gaming, Sweepstakes, Scratch card
∙ Customer Implementation
∙ Measurement
DESIGN & INNOVATION
∙ Visual Identity System, Branding
∙ Packaging & Structural Design
∙ Brand Photography
∙ Photography
∙ Original content creation
∙ Point of Sale
∙ Merchandising, Displays
DIGITAL PRODUCTION
∙ Phygital Experiences (QRs platform)
∙ Conversational channels (Bots)
∙ ChatGPT Commerce
∙ Digital Web, Apps, Platforms: Loyalty, Digital Catalog
∙ Augmented Reality, Edutainment
METACOMMERCE PRODUCTION
∙ AI, Web3, Loyalty, NFTs
∙ Corp. Training and Education
∙ Phygital Experiences, Gaming
∙ Disruptive Innovation
∙ Measurement
Pancho’s Cheese Dip Omnichannel
Brand Experience
WHY
We needed to increase brand awareness and trial for Pancho’s Cheese Dip through an omnichannel activation plan. Our goal: to support the journey to become the #1 refrigerated queso dip brand as Pancho’s expanded distribution across the U.S.
WHAT
We built a strategic approach for the brand leveraging their new brand identity and positioning. Our responsibilities included:
• Social media strategy
• Content production
• Community management
• Content creator management
· Shopper strategy
• Retailer execution toolkit
• E-commerce optimization
· Website creation
HOW
• Shaking things up on social
• Developing custom solutions for retail partners and deploying trial-driving activations
• Optimizing e-commerce and launching a new website
SHAKING THINGS UP ON SOCIAL
Activated tactics to get community more engaged and open the dialogue for feedback.
Regular announcements of new retailer distributions, driving social users to their local store for purchase.
Created an iconic brand persona and shifted communications tone to match.
Initiated social listening and responsive community management.
Explored and measured different content types to understand what resonated.
Partnered and managed micro-influencers to reach new audiences with organic content.
DEVELOPING CUSTOM SOLUTIONS FOR
RETAIL PARTNERS
DEPLOYING TRIAL-DRIVING ACTIVATIONS
LAUNCHING A NEW BRAND WEBSITE
Futbol is and has always been the most popular sport in the entire world
We have a 20-year history activating fútbol in shopper campaigns & brand experiences around the world.
WHY
Fútbol gives brands a commercial platform all year long. It’s not a season that starts and ends – there’s an opportunity to activate fútbol occasions with both players and fans throughout the year by building on the passion of the sport during each season.
WHAT
At Visual Latina we help define the commercial opportunity and identify our shopper target’s connection with soccer, then build the strategy for an omnichannel approach that drives brand equity, awareness, transaction and conversion for our brands and retail partners.
HOW
Whether it’s taking an above the line idea to a retail environment or designing campaigns from scratch, Visual Latina’s creative team has the expertise to move shoppers’ hearts by crafting the right messaging, designing impactful creative, and proposing disruptive ideas along the P2P.
From The Roots: Full concept development
WHY
“Flexitarian consumers are driving the demand for plant-based foods, with interest in transparent labels, sustainability, health, and exciting new food experiences*”
WHAT
Our mission is to Design and activate a shop-in-shop with a variety of plant-based solutions for an on-growing shopper target. Drive sales while we accompany them on their journey to conscientization.
HOW
Analyzing the shopper persona, current behaviors, and category challenges to overcome. Developing a concept that works across the full path to purchase and assessing the P2P potential touchpoints online and offline that will disrupt and transform behavior driving sales
Key Considerations
For creating our space
- Gourmet-forward
Imagery and Look & Feel should be appealing, prioritizing tastiness and aesthetic.
- Transparency
Complementary information on POS in order to incentivize the purchasing process.
- Inspirational
Aim to become a hub of new ideas to trigger trial and exploration.
- Action forward
Help them on their decision making journey to take action.
- Resourceful
Create a strong link to existing trends and discovery sources.
WHEN THE SCREEN IS NOT IN USE BY SHOPPERS, IT WILL DISPLAY A LOOP OF DIFFERENT CONTENT.
Product offers that shoppers
FOOD INSPIRATION
Plant-based recipes cured by local influencers from different disciplines(chefs, vegan activists, health & fitness, environment).
Finally shoppers will be invited to scan a QR and access a landing page with recipes using the product.
HOW IT GROWS ON THE AREAS
Expanding the concept across the store to generate awareness and consistent communication across the P2P.
HOW IT GROWS WITH CHATBOT
- Understanding the Flexitarian Mindset:
Over the past few years, the plant-based trend has transitioned from being niche to mainstream, with 1 in 4 consumers globally identifying themselves as flexitarians.
Here is a nice Sun dry tomatoes pasta: 5:24
HOW IT GROWS WITH RECIPES
- Recipe Postcards
Postcards featuring a dish picture and its recipe instructions. A QR code will lead shoppers to a shopping list on Carrefour e-commerce.
HOW IT GROWS WITH IN & OUTS
Recycled Tote Bags
Get an exclusive free Totebag when you purchase 3 or more products from the display.
Sustainable Tableware Collection
Bowls, dishes, cutlery, and other table accessories made from recycled materials can be purchased in a bundle with the display products.
Augmented reality
3D Experience
Revolutionize the way you interact with your customers.
Allow users to interact with your products through 3D objects and animations in the physical space where they are.
There is no need for applications, to scan the QR code and live the augmented reality experience.
Experiences that can be enhanced with 2D and 3D content and digital brand assets
Networking experience: They have weight limitations and are therefore shallower in interaction and assets.
WebAr experience: They have more depth in interaction and assets.
Chatbots
Smart
Customer experience:
NPS (Net Promoter Score) measurement, 24×7 customer service, order tracking, FAQs, connection with chat center.
Commerce
Different shopping experiences, with integration to eCommerce platforms. 100% autonomous purchasing or hybrid with operators.
Promotions
Promotional mechanics with OCR module for ticket validation, analysis of tickets, awarding of prizes, and metrics in real-time
Push Messages
Audience creation and segmentation. Campaigns of personalized messages.
Loyalty
We develop customized plans to improve interaction with customers or employees.
MIX, BAKE ENJOY!
Matarazzo
WHY
Molinos Río de la Plata summoned us to help deploy a multi-category brand, which would allow them to expand their presence and seed the international market.
WHAT
The brand’s objective was ambitious: accompany them in the launch of Cucina Speciale Matarazzo in the USA through a launch strategy that required a deep knowledge of the market.
HOW
We developed a MARKETING & SALES TOOLKIT that articulated the brand positioning and provided the necessary tools to boost sales.
First, we carried out a market assessment that allowed us to have a deep first-hand knowledge of the channels and category competitors, their behaviors and local insights. This turned into a POSITIONING & LAUNCH STRATEGY aligned with market and target needs.
Based on the market assessment, we developed a CUSTOMER SELL IN STORY. This document included the Cucina Speciale Matarazzo proposal, the business vision and strategy, market relevance, the product portfolio and the POS materials.
Understanding the role of social media, we worked on the development of the Cucina Speciale Matarazzo INSTAGRAM PROFILE as well as the WEBSITE for customers and shoppers.
For the POINT OF SALE communication we made Key Visuals that responded to the particularities of the US channels and nuanced behaviors of the shopper in each latitude.
SHOPPER CAMPAIGN
Coke x McLaren x BK Partnership
Coca-Cola Europa, 2023
WHY
The Coca-Cola Company developed a long-term strategy to drive awareness and consumer engagement of their McLaren Formula 1 Team partnership in key markets. They needed our support to deploy a full campaign plan to build branded initiative experiences that inspire consumers to action at the restaurant, delivery, and drive-thru.
WHAT
Spain was our starting line. Considering the Barcelona Grand Prix, we created an omnichannel campaign combining digital, social media, app, QR’s, and in-store executions. Our mix even included a crew incentive promo, key stakeholders engagement, professional drivers’ film shootings, and major retail implementations at local Burger King outlets.
HOW
The McLaren F1 Menu was available during this period. We developed a promotional strategy with engaging communication online and offline and we generated experiential activations: store and drive-thru takeovers, photo opportunities branded Instagram filters … To win assets from the alliance such as race tickets, broadcast subscriptions, branded merch, race-car simulator access, dinners at the Paddock Club, and many more.
DIGITAL ACTIVATIONS
Website Banners
Eye-catching web banners posted on the Burger King website encourage users to be part of this big promo and participate for unique rewards.
App Banner
This effort was focused on drive sales. The customers who buy through the app, could find out the promo, purchase the McLaren Menu, and participate for rewards.
Physical + SM activations Helmet filter
A highly enjoyable activation designed for customers while they wait for their McLaren Menu at the restaurant or on Instagram. During the preparation of their menu, they can try out the helmet filter, have some fun with it, and share it on Social Media.
IN RESTAURANT ACTIVATIONS: FLAGSHIP
A captivating activation designed for the most devoted racing fans.
An entire Burger King restaurant infused with high racing energy, aimed at immersing the customer in the experience of being a McLaren driver at the Barcelona circuit.
This effort was made to enhance the communication of the promotion and attract the desired audience while customers were enjoying the McLaren experience at the Burger King restaurant. With the chance to win amazing prices.
Development of ideas for creating and managing the filming with the McLaren drivers to generate engagement with fans and brand awareness for the three brands for social media posts
• 4 social media posts (x2 IG Reels, x2 Tweets)
• 1.5M impressions
• 122K engagements
• 1.1M video views
