Topo Chico Integrated Omnichannel Ecosystem

Why

Consumers are super-fans of sparkling mineral water Topo Chico, but the brand’s formula for growth is marketing in a non-traditional way. It became necessary to build stronger connections outside the store that ultimately drive to purchase and trial.

What

Use a calendar approach to communicate to shoppers around occasions that resonate with them and fit the brand’s consumption rituals.

How

Created campaigns based on micro-holidays that have a purposeful role for Topo Chico. Map out the shopper journey so the brand communication and all activations are driving discovery and trial across every channel on and offline.