IT WORKS how

In-Store

QR CODE on POS

takes shoppers to curated section on Topo website featuring how to Topo with picnics.

GIFT

IN-STORE

Picnic tote bag to fill with Topo and picnic goodies

Fsop

Tent Cards

Tent card at to-go counter: QR Code that take shoppers to the nearest picnic spots. Promo: add Topo Chico to your order and get branded picnic swag!

Field Marketing

Picnic Events

Partner with picnic related activities that are already happening, for example Denver Picnic Company. Gather exclusive content from these partners and feature their experiences and tips in social and on the website.