GROU P
GLOBAL
INDEPENDENT
MINORITY-OWNED
100 people in, 5 continents, immersed in the nuances of each marketplace
Mexico City
Miami
Atlanta
Madrid
Bogotá
Santiago
Buenos Aires
Adapting and evolving as the needs of shoppers and brands change around us.
Singapore
Dubai
WHAT WE DO
We convert shoppers into buyers using an omnichannel approach, considering all touchpoints of the commerce experience and using the appropriate message, medium and technology to reach them.
Founded in 1986 in Mexico Supporting clients globally We are a shopper and design activation agency
Notable client partners
Our Capabilities
SHOPPER
End-to-end Omnichannel Campaigns
Market Assessment, Picture of Success
Retail Media
Commercial Strategy
Endomarketing
Capability Training
Strategy, Digital Shelf, Campaigns PICOS Audits, Promo Tracking PIM, Sell Out
DTC Solutions: web, chatbots
Live Streaming Shopping Experiences
Phygital Brand Experiences
Retailtainment
Retail Experience Design Implementation
Retail Innovation Process
PROMOTIONS
Transactional Ideas
Gaming, Sweepstakes, Scratch card
Customer Implementation
Measurement
DESIGN & INNOVATION EXPERIENTIAL
Visual Identity System, Branding
Packaging & Structural Design
Brand Photography
Photography Original content creation Point of Sale
Merchandising, Displays
DIGITAL PRODUCTION
Phygital Experiences (QRs platform)
Conversational channels (Bots)
ChatGPT Commerce
Digital Web, Apps, Platforms: Loyalty, Digital Catalog
Augmented Reality, Edutainment
AI, Web3, Loyalty, NFTs Corp. Training and Education
Phygital Experiences, Gaming Disruptive Innovation Measurement
Sazerac’s 99 Brand Summer Seltzer Program
WHY
Millennial consumers were more eager than ever before to get back out and socialize during the summer season and were often topping off their hard seltzers with flavored liquors to get the party started.
WHAT
Create a 360 program that would appeal emotionally to this consumer, using promotional hooks as incentive to stock up on the portfolio of 99 Brand for their seltzer top-off behaviors.
HOW
Develop a seasonal program with cues to 90s nostalgia, including fun gifts-with-purchase and promo offers that drive transactions. Design disruptive modular solutions to fit each channel and retailer space.
Fi re b al l On-P rem i s e Activations
WHY
We needed to rethink our communication towards GenZ and re-ignite the brand’s spirit to unleash its full potential in on-premise outlets. To do this, we had to place the iconic Dragon Man at the center of our activations driving trial and renewed awareness of the brand.
WHAT
As Fireball Whisky welcomed a younger generation to their brand it became evident they were losing ground in the categor y. What previously resonated with their shopsumers was no longer relevant or driving trial in the on-premise channel
HOW
We created a toolkit of channel-specific activation ideas to turn “Dragon Mode On”, including:
- The perfect serve
- Hot zones signage
- Consumer engagement
- Bartender programs
Driv i ng rel e v an ce at On-P rem i s e
D ragon Ma n ’ s Role in the journ e y
DISCOVER
Remind them that they are allowed to be “mischievous”
Social Media
Transition POS
Permanent POS
Special Activations
EXPERIENCE
Provide ways in which they can “elevate” the ritual.
Perfect Serve
Ritual Add-ons
ORDER
Call out their personal dragons out of the cave to bring “mischief” to the table.
Menu Boards / QRs
Bar Counter POS
Bartender Recos’
ADOPT
Become the safego-to “voice” that enables the best nights out. Special ofers Giveaways
T HE PERF E C T SE RV E
H OT ZONE S I G N AG E
CONSUMER EN G AG EMEN T
B
RTD Cocktail Launch: Deep Bay
WHY
Ready-to-drink cocktails have become one of the beverage industry’s biggest success stories.
As more consumers shift away from beer and towards RTDs cocktail innovations, Sazerac used this opportunity to launch DEEP BAY, a refreshing ready to drink canned cocktail with zero sugar, zero carbs, less alcoholic volume, yet all the flavor with ”better for you” ingredients
Convenience is king when it comes to RTD cocktails, and what channel to better emphasize this than in C-stores.
WHAT
Sazerac tasked us with creating an evergreen (always-on) and promotional shopper program for DEEP BAY to create brand awareness and drive trial as they expand their distribution, focusing on intercepting the crowded cooler area and geared towards younger millennials.
HOW
With this target in mind, we designed key visuals that:
• Emphasize the flavor cues and the core attributes of the product
• Have clean, impactful designs that connect directly with the packaging color coding and break through the clutter
• Have simple, clear messages that highlight the intrinsics of the product and are easily decoded
• Utilize evergreen designs that could work independent of seasonality, and modular color-blocking made it versatile and adaptable to different formats
POS @ COOLER AREA
Evergreen Campaign
For the summer occasion, we designed lifestyle imagery that connected to the season while still highlighting the product intrinsics
Promotional Campaign
A simple promotional mechanic to incentivize participation for a chance to win a trip to Deep Bay, Barbados plus other instant prizes and discounts
Stella Rosa Summer Passport Program
WHY
Stella Rosa wanted to grow their category by recruiting a younger, multicultural demographic and surprising shoppers with fun experiences. The summer season is the ideal time to socialize, travel, try and explore new things and served as the backdrop for our SR Summer Passport campaign.
WHAT
Stella Rosa collaborated with Contadina to bring shoppers delicious recipes from all over the world, new pairings, exclusive giveaways and the chance to win an exciting trip to cruise around Europe.
HOW
We created an original concept “Explore a Taste Beyond Borders” that informed the creative territory for the campaign. Leading with a message of discovery, we invited shoppers to try the portfolio of Stella Rosa wines to make their summertime moments more flavorful. We segmented communication to focus on Contadina or the cruise, depending on the shopper journey. Deliverables included crafting the picture of success and designing disruptive activation materials both in-store and online.
SHOPPER PROGRAM COMMUNICATION ARCHITECTURE
DRIVING ENGAGEMENT & PURCHASE INTENT ALONG THE SHOPPER JOURNEY
@Perimeter
Lobby or Wine area (featuring SR only, no Contadina)
Deli or Wine area (joint display with Contadina + SR wines)
Focus on SR Sweeps + SR food pairings
Focus on SR/Contadina recipes
@Cross-Category (the tomato sauce aisle)
Focus on SR/Contadina recipes
@Shelf (the wine shelf)
Focus on SR Sweeps + SR food pairings
Perimeter
Lobby (Pallet Display)
Deli or Wine Area (Joint Display)
MODERN TRADE
POINTS OF ENGAGEMENT (POE)
Cross Category
At Shelf
Tomato Sauce Aisle (Shelf Talker)
Wine Aisle (Neck Ringer, Shelf-talker, Aisle Interrupter)
Pancho’s Cheese Dip Omnichannel
Brand Experience
WHY
We needed to increase brand awareness and trial for Pancho’s Cheese Dip through an omnichannel activation plan. Our goal: to support the journey to become the #1 refrigerated queso dip brand as Pancho’s expanded distribution across the U.S.
WHAT
We built a strategic approach for the brand leveraging their new brand identity and positioning. Our responsibilities included:
• Social media strategy
• Content production
• Community management
• Content creator management
· Shopper strategy
• Retailer execution toolkit
• E-commerce optimization
· Website creation
HOW
• Shaking things up on social
• Developing custom solutions for retail partners and deploying trial-driving activations
• Optimizing e-commerce and launching a new website
SHAKING THINGS UP ON SOCIAL
Activated tactics to get community more engaged and open the dialogue for feedback.
Regular announcements of new retailer distributions, driving social users to their local store for purchase.
Created an iconic brand persona and shifted communications tone to match.
Initiated social listening and responsive community management.
Explored and measured different content types to understand what resonated.
Partnered and managed micro-influencers to reach new audiences with organic content.
DEVELOPING CUSTOM SOLUTIONS FOR
RETAIL PARTNERS
DEPLOYING TRIAL-DRIVING ACTIVATIONS
LAUNCHING A NEW BRAND WEBSITE
Bumble Bee Shoppable Recipe Digital Experience
WHY
Lunch had become a skipped meal, but with the pandemic consumers were seeking quick and healthy at-home meal solutions again. There was an age-old misperception about the canned seafood category (what is it? How do you serve/eat it?), and consumers didn’t recognize the health benefits tuna could provide.
WHAT
Demystify the category perception by bringing new consumers in through approachable recipes.
HOW
Producing a shoppable recipe program that connects the online and offline Bumble Bee brand experience through scannable POS. Bringing shoppers into the aisle and offering them an easy, delicious lunchtime recipe that they could shop for while in the store, then use our tools to make it at home.
Shopping list shows a recognizable icon of each ingredient
When tapping on Bumble Bee products, a pop-up opens with products video. By tapping the x the window will close.
The ingredient will be checked, assuming you already put it in your cart. At the bottom you will find two buttons: Go to recipe or Watch video.
You will be finally taken to the recipe at bumblebee.com
Fanta & Día de los Muertos Chatbot
WHY
Fanta invests in Halloween each year to drive sales with shoppers, However this holiday doesn’t resonate as strongly with Hispanic consumers who over-index in the brand consumption.
WHAT
Día de los Muertos is the perfect occasion to connect to this target with authenticity, and the brand can help pass down the traditions of the celebration to generations in a fun way.
HOW
Designed a limited-edition pack where shoppers could scan and open up a chatbot conversation with 4 characters from Mexican folklore on their phones. The bilingual experience used the brand’s humorous tone, educating shoppers and rewarding them for participating.
