This magazine is printed and distributed in Vista each quarter. Readers also view each issue on the Chamber’s website and other social media!
PUBLISHER
Vista Chamber of Commerce
ADVERTISING
Contact Vista Chamber of Commerce gumaro@vistachamber.org
COMMUNITY WRITERS
Elizabeth Bickford
Julie Smith Taylor
Eva Redding
Jennifer Madsen Jones
Anne McDonnell
Miguel Martinez
CONTRIBUTING WRITERS
Betsy Heightman
John Franklin
Dr. Matt Doyle
PRINTED BY
Machine Print Shop
DESIGN AND PRODUCTION
Janet McAlpine Graphic Design
VISTA CHAMBER OF COMMERCE
170 Eucalyptus Ave., Ste. 115 P 760-726-1122 F 760-726-8654
info@vistachamber.org www.vistachamber.org
EDITORIAL ceo@vistachamber.org
board of directors 2025
EXECUTIVE COMMITTEE:
CHAIR
Betsy Heightman
Vista Community Clinic
PAST-CHAIR
Zeke Corley
Your Insurance Place
VICE-CHAIRS
Kyle Adams
Prohibition Brewing Company
Joe Henschel
The Steeping Giant
Will Burtner
California Wine Experiences
SECRETARY
Matt Koumaras
Boys & Girls Club of Vista
TREASURER
Shannon Watkins
First Citizens Bank
CHIEF EXECUTIVE OFFICER
Rachel Beld
DIRECTORS:
Aaron Gobidas
GoBe Rewarded
Maria Gomez
EDCO
Nadeem Haddad
SVN Vanguard
Roger Herzler
Cal State Univeristy San Marcos
Vicente Hinojosa
Vista Education Foundation
Jason Roberts
Frontline Careers
Jennifer Vu
Handel's Ice Cream
Nicole White
Edward Jones
The Vista Chamber of Commerce proudly celebrated the achievements of 34 outstanding local students at the 2025 Rising Star of the Year ceremony, held on May 9, 2025.
In an afternoon filled with inspiration and pride, the Chamber awarded a recordbreaking $61,000 in scholarships to these remarkable young leaders.
The Rising Star of the Year program honors high school seniors from across Vista who have overcome challenges, demonstrated exceptional character, and made a positive impact on their schools and community. Throughout the school year, students were recognized monthly at Rising Star Student of the Month breakfasts, each selected by their school staff for their resilience, leadership, and dedication. The culminating ceremony brought together students, families, educators, business leaders, and community partners to celebrate the accomplishments and bright futures of this year’s honorees.
This year’s recipients represent a wide array of talents and aspirations, from future engineers, healthcare professionals, and educators to artists, entrepreneurs, and public servants. Their stories of perseverance and promise were shared during the event, reminding everyone in attendance of the incredible potential that exists within our community’s youth.
The $61,000 in scholarships distributed at the ceremony will provide critical financial assistance to help these students pursue their dreams through college, vocational training, or other post-secondary opportunities. This remarkable investment in our young people was made possible by the generous support
of the City of Vista, local businesses, organizations, and individual donors who believe in the power of education and the importance of nurturing the next generation.
The Rising Star of the Year ceremony not only honored these students’ achievements but also showcased the collaborative spirit that defines Vista. As these young leaders take their next steps, they do so with the support and encouragement of an entire community behind them.
We extend our heartfelt congratulations to the 2025 Rising Star of the Year recipients and thank everyone who contributed to making this event such a meaningful success. Together, we are helping our students rise and shine.
If you’re interested in supporting future Rising Stars or learning how your business or organization can get involved, please contact the Vista Chamber of Commerce and help us continue building brighter futures for our students.
Rachel*Make sure to check the full event feature in the August issue!
Vista Chamber President & CEO Rachel Beld
Recipients of the 2025 Rising Stars Scholarships.
On March 14, 2025 the Vista Chamber of Commerce with the Vista Education Foundation held its 14th Annual Heroes of Vista Gala at The Vistonian. This event celebrates our local heroes in education, business, public service and more. 200 attendees joined us to honor those that have made a positive impact in our City.
Veteran of the Year
Lieutenant Charlie Wyatt
(Accepted by grandson Michael Ponterio)
Sheriff of the Year
Deputy Robert Oliveri
Deputy Craig Vanden Bossche
Nick Ljubic Chamber Champion
Carla Yriqui, Santa Fe Dental Group
Firefighter of the Year Frederick Eibel
Longevity Awards
Tri-City Medical Center, 50 years
Antique Gas & Steam Engine Museum, 45 years
EDCO, 45 years
Cox Communications, 45 years
Hanna Plumbing & Supply, inc., 45 years
Vista Adult School, 35 years
Shadowridge Orthodontics, 35 years
Faith Lutheran Church, 35 years
North County Ford, 30 years
AT&T, 25 years
Solutions for Change, Inc., 25 years
Stater Bros., #156 – Vista, 25 years
Classified Person of the Year
Christina Lupola, Executive Assistant to the Superintendent
Arts Educator of the Year
Elizabeth Swensen, Drama TeacherVista High School
Technology Employee of the Year
Steven Pak, Systems Support TechNorth Avenue
Businessperson of the Year
Lauren Fehlhaber - The Film Hub
Administrator of the Year
Kurdy Turner, Assistant PrincipalVIDA Non-Profit
Healthcare Person of the Year
Cynthia Boley, Nurse - Grapevine Elementary, Rancho Buena Vista High School, Lake Elementary
New Business of the Year
Galvanized Solutions
from the chair
As the days grow longer and the temperatures begin to rise, we are reminded that spring is a time of renewal and opportunity. On behalf of the Vista Chamber of Commerce, I am pleased to share my thoughts as we embrace a vibrant season in our city.
Spring is a time of growth, not only in the natural world around us but also in our community. It is the season when our local businesses, entrepreneurs, and residents come together to thrive, celebrate and strengthen the fabric of Vista. From our local events and festivals to new business openings, an undeniable energy permeates in the air.
One of the key focuses of the Vista Chamber of Commerce this spring is supporting our local businesses. As we move forward in 2025, it is important to continue fostering a strong business climate in Vista. Whether you are a small business owner or part of a larger organization, we are here to support your growth, connect you with resources, and advocate for your interests in the local level.
This spring, as we plant the seeds for the future, let us all remember that each of us plays a crucial role in the continued success of our City. The Vista Chamber of Commerce is committed to ensuring that our community remains a place where
As we move forward in 2025, it is important to continue fostering a strong business climate in Vista.
businesses thrive, where innovation flourishes, and where collaboration brings about positive change.
I am looking forward to seeing many of you at the Vista Strawberry Festival in May!
Betsy
Sincerely Betsy Heightman Chair, Vista Chamber of Commerce Chief Development and Government Affairs Officer – Vista Community Clinic
Betsy Heightman Chair of the Board
DESTINATION BEER
By Elizabeth Bickford
Weir Beer, located along Vista's Hops Highway, brings a fun and inviting atmosphere to their brewery!
Hayden and Kyndall Weir embarked on their brewing adventure one year ago. Hayden‘s mad scientist approach to brewing has created award-winning beers and seltzers! Brewing for over 10 years, Hayden has acquired experience in mastering techniques to bring aroma into some playful experiences with their beers and seltzers. Coupled with Kyndall’s experience in business and sales they quickly brought their dream to life with the opening of Weir Beer!
The Weirs took over their current space approximately a year ago and quickly worked to turn it into a social hub. They worked closely with the City of Vista and the Vista Chamber of Commerce to acquire their ABC license and throw a grand opening! Now hitting their stride with their award-winning beers and seltzers, it is the perfect time to stop in and make yourself at home at Weir Beer!
Recently, they won a silver medal for Weir Beer’s Haterade and a bronze medal for their Tommy Pickles seltzer, they recommend coming in to grab a pint as soon as possible! While you’re there, consider trying the Cheeseburger in Paradise seltzer or The Rocko’s Modern High Life lager, a few of their crowd favorites! If you are familiar with 90’s pop culture, you might be picking up on a naming trend.
Not only do the unique flavors and aromatic blends bring people through their door, but the inviting space and fun atmosphere offers a lot to their patrons! Kyndall said, “We want it to feel like you are walking into your childhood friend’s house, you don’t have to knock, you just make yourself at home.” With great experiences like their cook-
ing classes, makers markets, and the “Weirdo Mug Club”, you’ll always find a fun reason to spend some time at the brewery. They also offer food trucks six nights a week, and they are dog and family friendly. There’s something for everyone!
If this checks all the boxes for you then also consider some of their specialty services. They offer full and partial buyouts for on-site events as well as custom-made labels! These custom labels can be used for special events, like weddings or birthdays. Not only can you design your own label and select the beer or seltzer to go inside, but you could be part of the brewing process! Yes, you can brew the beverage that is going directly into your specialized can! Consider pairing this with a special event onsite and you are sure to have a hit on your hands. To secure your event date or custom can, connect with Weir Beer through their website: www.WeirBeer.com
Weir Beer is located at 1250 Keystone Way in Vista and they are open seven days a week. They encourage you to visit their website or their Instagram @WeirBeerCo to stay up-to-date. With something new and exciting always happening on property, anytime is a good time to stop in at Weir Beer!
It’s Tea Time in the Garden!
By Eva Redding
njoying a cup of tea has always been an important part of Rushell Gordon’s life. Originally from Panama, drinking tea was her family’s daily routine. She later shared the same tradition with her daughter by savoring tea together at home and in tearooms. While attending many ceremonial tea events during her world travels, her intrigue with tea grew even stronger. She observed that in most countries, tea was more than just a beverage—it was a way of life, drawing people together in friendship. She noted that, besides water, tea is the most consumed beverage in the world. Knowing that tea was not as popular in the U.S. and its selection in the stores was limited, Rushell started to focus on how she could bring the art of high tea to her own community.
On Mother’s Day of 2020, after months in development, Rushell’s dream became a reality when she opened her own tea house in downtown Oceanside. In honor of her family’s beloved dog Bliss, she named the business Bliss Tea & Treats. Even though the company was launched during the pandemic, she was determined to succeed. Rushell and her team got creative, utilizing outdoor space to host events. From poetry readings and Shakespeare plays to various themed parties, their customers were soon coming for tea dressed in costumes. In May of 2024, after the company’s commercial lease was not renewed, her adaptability paid off once again when she decided to reopen the business in her backyard under the Microenterprise Home Kitchen Operation category.
Today, Bliss Tea & Treats is located in a lush garden surrounded by home-grown vegetables, herbs, and fruit trees, making the business a unique garden-to-table experience. Complete with a bubble house, an outdoor seating area, and seasonal decorations, Rushell’s customers rave about this intimate, personal setting. She stated, “Once people get here, they love it! They say, ‘It’s like having high tea at a friend’s house.’” Rushell explained that tea houses originally started in private residences when women opened their homes to offer high tea. It was a way to socialize and make money along the way. She added, “We are bringing it back to where it originally started.”
Rushell’s goal is to offer their clients the finest selection of teas and treats. As a master tea blender and educator, their menu features a wide variety of custom blends, theme-oriented & wellness teas. Overwhelmed by tea choices? Sensory tubes filled with samples of loose tea leaves will help you identify the fragrances that resonate, aiding you in selection of the perfect cup. Their assortment of hearty artisan food will take your outing to the next level. From warm-served apple brie sandwiches, prosciutto focaccia sandwiches, salads with homemade dressing & croutons to mocktails crafted from garden-grown guava fruit, everything is made fresh. The company’s popular soft scones, along with other scrumptious seasonal desserts, top off this amazing experience.
As a North County resident of twelve years, Rushell said, “We are about community and bringing people together. People will travel for tea.” Whether it’s a birthday celebration, bridal shower, or a relaxing afternoon with a friend, your visit to Bliss Tea & Treats will be one to remember. To make a reservation or to learn more, visit www.blissteatreats.com or call 442-500-4796.
Mayor's Message
Mayor John Franklin
#VistaSummer
Summer in Vista is something I look forward to every year. It’s when our city truly comes alive! From the excitement of the Strawberry Festival on Memorial Day weekend to the final curtain call at the Moonlight Amphitheatre in September, Vista is packed with incredible experiences. I encourage you to take full advantage of our City’s outstanding amenities and vibrant calendar of events.
Two of Vista’s most beloved summer destinations, the Moonlight Amphitheatre and Wave Waterpark, will be in full swing again this season. Entire generations of Vistans have grown up making memories at these iconic spots. Where else can families spend the day enjoying an epic aquatic adventure under the sun and then experience a professional Broadway-style musical under the stars—all in the same city? Only in Vista!
The Moonlight Amphitheatre is also home to Vista’s Independence Day Celebration and the much-anticipated Moonlight Concert Series. This year’s lineup promises unforgettable performances, and I can’t wait to see our community come together to rock the summer.
Vista offers a variety of summer camp programs for our young residents. The City operates these unique camp experiences: Day Camps at Brengle Terrace Park and Splash Camps at the Wave Waterpark.
In partnership with the County of San Diego, we host Movies in the Park, a free, family-friendly outdoor film series. Bring a blanket, lawn chairs, and a picnic, and enjoy a classic movie under the night sky at one of our City parks.
Beyond these events, Vista offers countless ways to maximize your summer experiences. Downtown Vista thrives this time of year, with its walkable streets lined with shops, restaurants, and lively entertainment, including the annual Vista Rod Run in September. Whether planning a fun night out or a weekend adventure, you can explore all that Downtown Vista offers by visiting downtownvista.org.
You can also enjoy a craft beer at one of our many breweries, explore the beauty of Alta Vista Gardens, or take a step back in time at the Vista Historical Society’s Museum at Rancho Minerva and the Antique Gas and Steam Engine Museum. There’s so much to discover this summer; I hope you enjoy everything Vista offers. Visit vista.gov/vistasummer to stay updated on all the city’s summer happenings.
Wishing you a fantastic summer, Vista!
By Miguel Martinez
“When you do something that you didn’t think was possible you take that into every facet of your life,” says InMotion Events CEO, Christine Adams.
What is InMotion Events? This is an event marketing and management business centered around marathons, 5k’s, half marathons, and Vista’s own Strawberry Run. The family-owned business was founded in 1981 by Christine’s mother, Lynn Flanagan and since then the business has helped create and host exceptional running events. Additionally, they help create unforgettable moments in people’s lives, raise awareness for health causes, and strengthen relationships between people. The story of InMotion starts with Lynn Flanagan who took up running in her life and was part of the Epilepsy Society. She had helped the organization with fundraising leading to her friend in the Red Cross reaching out to her for a running fundraiser. Long story short, the race, called “Extend Yourself,” was a success and she geared towards creating her own marketing business focused on running events. Lynn brainstormed ideas in her daughter Ellen's bedroom, where the business was truly founded. Ellen Larson is the VP of the business today and co-owns the company with her sister, Christine. While a lot has changed since the founding of the company in 1981, their commitment to help others and bring people together has stood the test of time and was the catalyst for the company’s inception.
Family means everything for InMotion Events, and that bond is essentially the foundation of the business. During the planning stages of events, such as advertisements or graphic design, the team always has families, friendships, and community in mind. This business has worked with Vista, Carlsbad, San Marcos, LEGOLAND, the Susan G. Komen Foundation, and many more to bring people together. The team makes sure to translate the sense of community and maintaining a healthy lifestyle in their events. For instance, the Strawberry Festival is kicked off by the Strawberry Run consisting of a 5K, a 1-mile Kids Run, and a 1/4-mile Kids Run. Parents can teach their children the importance of physical health and maintaining a healthy lifestyle while celebrating their achievements with medals, shirts, a costume contest, and of course, the Strawberry Festival!
InMotion constantly strives to improve their events and their first steps with new events and organizations starts with building a genuine connection. The team wants to resonate with their events and causes in order to fully understand the importance of people’s personal struggles and goals. Susan G Komen, a breast cancer organization, has worked with InMotion for years and the team understands the importance of women in recovery or battling the disease who no longer want to feel alone in their journey. Ellen Larson has mentioned that these runs and events are “very supportive and therapeutic because the events are geared towards one cause.” Both Ellen and Christine emphasize the importance of community because it is what makes up a runner’s support system. The bystanders in their events are friends, siblings, parents, partners, children, etc. of the runners who are united because of the runner and InMotion’s unifying events.
InMotion Events are thrilled to help make the Strawberry Run possible and better than last year! Expect a day to remember with your friends and family at the races before the start of the Strawberry Festival. If you want your running event to be the best it can, feel free to reach out to InMotion Events through their website, https://inmotionevents.com/ or call them at 760-692-2900.
Everyone is Family Under the Sky
By Jennifer Madsen Jones
Jinna Lee might invite you to lunch at Sky Sushi, and you wouldn’t know the difference if you were in her home or her restaurant. And that’s the way she likes it.
Jinna works hard to welcome neighbors into Sky Sushi as she would to her own home. She keeps it happy, tidy, delicious and nutritious.
“Our customers come first. I really want to share everything with them. We offer a welcoming experience sharing good, healthy food, and comforts like this is their own dining room. I want it to feel like they are in my home.”
Sky Sushi is a proud family run business where the employees are valued as extended family. Some employees have followed the Lees when they moved from other restaurants. Jinna’s husband, Iljoon, is head chef. Her son Ian, who graduated from UC San Marcos with a degree in music theory, was equally driven to join the Sky Sushi family, further earning a degree in culinary management.
Iljoon Lee’s passion for creating sushi, which he has studied for over 37 years, has largely influenced their journey. Joon worked extensively in LA and Orange County restaurants before moving to North County around 2000 to pursue fresh opportunities. For more than twenty years, Jinna has been guiding sushi restaurants at her husband’s side as Iljoon fed their loyal customers, teaching the next generations of chefs along the way.
After decades of dreaming about their own place, Jinna and Iljoon found their faith in the Vista community,
“Our customers come fifirst. I really want to share everything with them. ... I want it to feel like they are in my home.”
taking the leap in 2021. “One day, I saw an empty space,” says Jinna. “It was a good location. Good for easy freeway access, plenty of parking, and really good for local families, and business workers. I felt this was the right place.”
Opening a restaurant during the pandemic would be hard, but they were ready. Three and a half years later, the community continues to support Sky Sushi. “Our customers become family. We see them for birthdays, anniversaries, many celebrations. Our customer’s experience is why me and my husband go in early and stay late at Sky Sushi.”
A sign of Sky Sushi’s connection with their customers can be found in their pricing. Jinna knows her customers, like her own family, wrestle with the realities of a fluctuating economy.
“Food quality and costs are hard now, but we really want to keep costs down. We know it’s not good for revenue, but we can’t increase prices. We don’t want to hurt our customers, or our employee family. We can’t raise prices on our family. Right now we will take the hit and hope we can make it until it gets easier.”
The Lees will continue to be an uplifting part of their customers’ lives, providing tasty food with love, and
expanding their extended community family. “Whether the sky is sunny or cloudy, we want our customers to feel at home when they dine on our Chef-crafted Japanese and Korean comfort foods. Come join us and look up to the sky!”
Walk-in or make a reservation for your Sky experience. Catering available.
620 Hacienda Dr. Suite 106, Vista, CA 92081 (760) 536-3822 skysushivista.com
Yoga Roots in Vista Village
By Jennifer Madsen Jones
Vista was graced with its first yoga studio in 2001, founded by Lisette Hart, who has been teaching yoga since 1999. She moved the studio to Vista Village in 2003, where her yoga practice has maintained a continuous presence to this day. “I knew Vista needed its own studio,” recalls Lisette. “People had to deal with driving elsewhere if they wanted to go to a class. Yoga helps with stress reduction – who wants the stress of driving in traffic to get to Yoga?”
For 12 years Lisette ran a second location in an old bank building on E Vista Way, which is how Yoga Branch earned its cheeky name. In 2020 that second location closed to concentrate on the Vista Village home base. “But (the name) was also a beautiful symbol of our growth, so we kept it,” Lisette says. “We have so many loyal students who have followed us since 2001, and teachers with us since 2006. Our community keeps growing!”
“Our patrons are mechanics, local business owners, teachers, college students, retirees, Girl Scout troops, and local sports teams. All genders, all ages. You don’t need the right gear or look or experience. People come to Yoga Branch who aren’t flexible at all and get a lot out of it, though you can also come tie yourself into a pretzel, too!”
Yoga Branch’s growth includes a recent expansion of their 208 East Broadway
location. “Our location in the heart of Vista Village has free parking, is easily accessible from the Sprinter, and is walkable to all of the wonderful local restaurants and boutiques in the Village.”
Taking over the neighboring space on Broadway allowed Yoga Branch to double its size and schedule. The studio takes pride in a wide-ranging offering of classes for every manner of student and goals. “Yoga Branch has something for everyone. From rest and relaxation in Gentle Yoga, to a workout with weights in Yoga Sculpt. Our teachers are trained in Prenatal Yoga and know how to accommodate safety at all stages of pregnancy,” Lisette explains.
“We also have a wonderful Chair Yoga program for those with less mobility and/or disabilities for only $10. These
“Our patrons are mechanics, local business owners, teachers, college students, retirees, Girl Scout troops, and local sports teams. All genders, all ages.”
classes are beloved. People come every week to keep their bodies active, their minds curious and their friendships at the studio strong. Make no mistake, it can be zesty. Both the class and the clients! Our classes definitely have lots of laughter. We take our yoga seriously, but not ourselves.”
Anyone new to Yoga Branch can try a class for $16, or a discounted pack of five classes for $80 to help find the classes they like best. A FREE class is available every Thursday at the Vista library. Can’t make it to the studio? Virtual classes are offered 2-3 times daily. Lots of special events are planned over the summer like Funky Fridays, drum circle, sound baths, and more. Mature 9-17 year olds will enjoy a very reasonable $10 class price.
Information on all of this and more about this award winning studio can be found at www.yogabranch.com.
Veterans Writing Group Shares Stories
By Julie Smith Taylor
Aveteran’s war-time experience is often filled with harrowing, unforgettable moments of heroism, bravery, and loss. It can leave emotional scars that can be difficult to talk about. However, writing about them not only can provide much needed healing, but also provide veterans with a creative outlet.
The Veterans Writing Group (VWG) of North County was created to do just that. It was established in March, 2010 at the VA Hospital in La Jolla by Gail Chatfield, a former reporter for the North County Times and author of, “By Dammit, We are Marines! Veterans’ Stories of Honor and Humor in WWII on the Pacific Front.” Chatfield was inspired by her father’s military stories. She knew other veterans had important stories to share as well, so she offered help and advice on the writing process. The group soon moved to Oceanside to encourage Marines from Camp Pendleton to get involved.
To date, the all-volunteer group, which is now a 501(c)3 nonprofit organization, has approximately 200 members representing most conflicts and each branch of the military. About 20 members attend meetings regularly, either in person or via Zoom. VMG meets on the third Saturday of the month from 11 a.m. to 2 p.m. at the Veterans Association of North County located at 1217 Mission Ave. in Oceanside. Meetings are spent reviewing members’ work, providing feedback, and listening to a guest speaker, which is usually a local author or publisher.
Along the way, the group benefited from the leadership of Ron Pickett, another published author and retired Navy Captain and Pilot. When Pickett stepped down in 2022, Garry Garretson, a 32-year resident of Vista, took on the role as President. Garretson is a Navy Veteran who served in Vietnam on an air crew flying typhoon reconnaissance and transportation throughout
“We like to stay involved in our community to attract new members and increase awareness of VWG.ˮ
the Pacific Ocean and Southeast Asia.
“I was writing a book of my own and wanted to connect with other veterans who were interested in telling their stories,” he says.
VWG has published four anthologies: “Away for the Holidays”, “Listen Up, Things I learned from the Military”, “Stories that Must Be Told”, and “At Ease: Now That I Have Time to Think About It”. A key collaborator with VWG is Suzy Schaefer- local publisher and owner of Finish the Book Publishing Company who helps make the book projects a reality.
“Our next book as a group is entitled, “A Place at the Table”, Garretson says. “It’s another anthology that includes a series of poems and features two of our members; the first is Dr. Jack Morgan, who recently passed away and who served during WWII, the Korean War and the Vietnam War. The second is Charlie Wyatt, a Vietnam Swift Boat Captain and a Bronze Star recipient. He was honored in March as the Veteran of the Year at the annual Vista Heroes celebration. Sadly, Wyatt passed away just a week before the awards ceremony,” says Garretson.
“We like to stay involved in our community to attract new members and increase awareness of VWG,” says Garretson. “I am an active member of the Vista Chamber and often represent VWG at local organizations like The Vista Women’s Club, Executive Women International, North County Hospice, and many others. We are also often asked to read excerpts from our books or participate in unique events put on by regional libraries, military organizations, and government groups,” ex-
plains Garretson. VWG members also go on field trips. “We were recently invited to visit the US Navy Assault Craft Unit 5, (ACU-5) on Camp Pendleton on April 24th” he says.
As a non-profit organization, VWG relies on donations and grants to defray costs related to publishing books, creating videos, managing its website, and other expenses. If you’d like to support this organization visit www.veteranswritinggroup.org or call Garry Garretson at 760-419-9468 for more information.
“Our Book V launch is scheduled for Friday, May 23, 2025, from 1 p.m. to 3 p.m. at the Veterans Association of North County building,” says Garretson. “Everyone is invited.” Look on Amazon to purchase any of the five VMG books.
The Cat Lounge is an 800 square foot, cage-free environment where our foster cats live comfortably until they’re adopted. For guests that want to support our foster mission and spend time with the cats, 1-hour cat lounge admissions can be purchased either online as a reservation or as a walk-in pass when space allows.
Cat and Craft Cafe
As a cat cafe, our business serves as a foster home for adoptable cats. They are all rescue cats in need of a compassionate second chance at a loving forever home.
The Coffee shop
skillfully prepared espresso drinks made with local, award-winning coffee beans from Manzanita Roasting Co. Also we’re proud to serve house-made cold brew, fresh local pastries, gourmet toast plates and much more.
Community Living with Amenities, Activities, and Friendships
By Anne McDonnell
Arcadia Place Senior Living is an active, all-inclusive, independent living community for adults who are seeking a “vibrant, supportive, and engaging community as they enjoy their retirement years,” says Director of Sales Kirsten Amodeo. The facility offers chef-curated meals, all utilities included, housekeeping and maintenance, and even a driver for local shopping and medical appointments. Residents also enjoy scheduled daily activities, a gym, shuffleboard courts, a library, hair salon, café, and a billiard room. One- and two-bedroom apartment homes ensure that each resident has privacy, and enables them to customize their living environment to suit their preferences and tastes.
The facility offers many activities and amenities, including organized outings, group activities, and community events. According to Amodeo, “live music is hands down the most popular activity. From weekly karaoke to live performances from local musicians, there’s always a group laughing, dancing, and having fun.” Another popular activity is the garden club, which grows fresh herbs for use in the culinary program. The club is also proud keepers of a certified and registered Monarch Waystation. In addition, Arcadia’s business office director is “a passionate artist” and teaches a weekly painting class. Says Amodeo, “The laughter and camaraderie of the participants is awe inspiring.” Other activities include hosting an annual first responder’s breakfast and participating in Vista’s holiday parade.
This is a truly special community.
What truly makes Arcadia unique are the people. The staff has years of experience, “so it’s not a whirlwind of faces throughout the years; we become family,” says Amodeo. In addition, the residents themselves are a unique bunch. “The demographic of our community is 10% veterans and 40% male, so we don’t just have crafts and bingo. We cater to our unique audience with their ideas of fun and education,” Amodeo notes. More than one-third of residents have lived at Arcadia for more than five years, and the oldest resident turned 107 in April 2025. Says Amodeo, “This is a truly special community.”
Also unique is the facility’s walkability score, which “is something that rivals all our competitors,” Amodeo says. “We have walking paths and a dog park, and are in walking distance of the Albertsons and Sprouts shopping centers that have several great stores and restaurants.” In addition, the facility is only two floors, so residents don’t have to take the elevator multiple times per day to eat and take part in activities.
Arcadia first opened in November 1989, and the facility underwent its most recent remodel in November 2024. The facility and its amenities “simplify daily tasks, allowing residents to focus on what truly matters to them,” Amodeo says.
Residents come from all walks of life, some are active and independent, and others may need a little extra assistance with daily activities. Says Amodeo, “What they all share is a desire to live in a place that feels like home, with access to personalized care, enriching activities, and social connections that help them thrive.”
arcadiaplacesl.seniorlivingnearme.com
By Julie Smith Taylor
Just when you think our dedicated Vista fire fighters couldn’t possibly do any more than they already do by responding to emergencies, putting out fires, and saving lives, they also find the time to give back through the Vista Fire Fighters Association. Established in 1962, the association started out as more of a social club, but it soon morphed into a local Union (4107) with a commitment to community service. It now represents more than 73 full-time professional firefighters and paramedics who work out of six fire stations and respond to 14,000 incidents per year assisting the residents and visitors of Vista. The union is also affiliated with other unions at the state, federal, and international levels with more than 300,000 members world-wide.
Captain Frank Wirtz of Station 4 is also the local Union President. “It’s a passion of mine to give back to our members through benefit education and mentoring,” he says. “But a big part of our mission is to stay involved with the community we serve. This includes a 45-year Vista Chamber membership, supporting a variety of local nonprofits, and raising funds to help those in need,” he says.
Members work all year long in a variety of ways to identify individuals, families, organizations, and causes needing their support. Some of those organiza-
“Last year, we raised close to $50,000 that helped us support these important groups,”
tions include: The Muscular Dystrophy Association, the Boys & Girls Club of Vista, the Wounded Warrior Project, the Burn Institute, and the Ronald McDonald House.
To help support these organizations and others, the association sponsors an annual memorial golf tournament every November in honor of fallen fire fighter Andy Valenta, who died at age 33 from a job-related cancer. They also host a microbrewery brew-off called the Hop Highway Brew-Off that has become a really popular and successful fundraiser.
“Last year, we raised close to $50,000 that helped us support these important groups,” says Wirtz. “As a fire fighter, you are constantly serving the public in whatever capacity is needed,” says Mike Saldana, VP of the Fire Fighters Association and Union. Saldana is a lifelong Vista resident and has been a firefighter for almost six years. “But through the association, it gives us the opportunity to serve our external
stakeholders and improve their situations in a broader way that impacts their daily lives.” For example, Saldana says Vista Fire Fighters sponsor an annual toy drive to provide Christmas toys for the Boys & Girls Club, regularly fulfill wish lists at Operation Hope, coordinate food drives, offer Firehouse Dinners as raffle items to help other nonprofits, and donate funds to local families where there is a hardship identified.
It doesn’t stop there. “We also ensure that spouses and families of our fire fighters can rely on us for emotional support through our Women’s Auxiliary group,” explains Saldana. “We have a fairly hazardous job and during wildfire season, it can be very stressful for spouses when their fire fighter can be gone for weeks at a time. The association is always there for those in need.”
Another key role of the association is maintaining open lines of communica-
tion with department leadership and City leaders like City Manager John Conley, Assistant City Manager Imelda Huerta, and Natalie Jacobs, Director of HR. “This gives us the opportunity to review policies, make recommendations, and share what our members are feeling in a positive and respectful manner,” says Wirtz. “This positive relationship has opened doors to creating special community education events like FIRE OPS 101, held March 28th in partnership with the Oceanside Fire Department. We demonstrated equipment and showed more than 150 attendees from the public what it’s really like to respond to emergency calls and how crucial and challenging maintaining good communications can be.”
For more information about all the great work the Vista Fire Fighters Association is doing, visit www.vistafirefighters.com.
Service, Trust, and Family
Spells Success for a Local
Company
By Julie Smith Taylor
It’s only been four years since Will Parrish and his wife Cristina opened Lightweight Debris Removal in Vista. In that short time, they have proven how a commitment to outstanding customer service, building long-term trust with clients, and supporting the community are key to creating a successful small business.
Lightweight Debris Removal specializes in dumpster rentals, commercial clean-ups and clear outs, construction site and residential clean-ups and clear outs, and garbage removal. Over the years, they have invested in specialized equipment such as a Bobcat to tackle large jobs and to remove concrete and dirt. Grading services are also available. In addition, they will even assist with abatement jobs when property owners can’t keep up with their overgrown yards. If it’s a disabled or elderly customer, they will often do a job for free.
“One of my favorite parts about the business is talking to customers, listening to their concerns, and discussing possible options and solutions,” says Cristina. “We will often hear about situations where they have an x number of heavy items or debris spread throughout their property. Other times, we have customers who are tasked with getting rid of their loved one’s belongings, but don’t know where to start or how to go through things,” she explains. “Emotions run high and
sometimes they just need understanding, reassurance, and help with coordinating and managing their project.”
She adds, “Our contractor clients have their own set of challenges as they are often on tight deadlines or have emergency situations. We work together with them to problem-solve and expedite our services.”
Will is a former Marine who also worked in a variety of governmental positions before retiring to become an entrepreneur. “I will talk to other veterans interested in this industry who’d like to open their own businesses,” he says. “I help them learn from my mistakes through my YouTube Channel @lightweightdebrisremoval. I mostly explain how to get into the business without spending too much money upfront, why you shouldn’t invest in expensive equipment, and how to properly bid for jobs,” he says. To date, Parrish has helped six veterans start their own companies.
A big part of their success is the couple’s division of skills and responsi-
“One of my favorite parts about the business is talking to customers, listening to their concerns, and discussing possible options and solutions,”
bilities. Will works directly with clients and is hands-on in the field while Cristina, who has an MBA and a corporate background in acquisitions and project management, takes care of billing and runs the office. Their children, Kalia, is a rising senior at Santa Fe Christian School and sons Jesse, 11 and Leland, 5, help where they can.
The Parrishes are also big community supporters. They are a sponsor of the Rancho Buena Vista High School Marching Band, participate in the Vista Christmas Parade, and are active members of the Chamber. “I love the camaraderie of the Chamber and the networking opportunities it provides,” he says. “We live and work in Vista and Cristina grew up here, so we offer an automatic 10 percent discount to our Vista customers,” he says. “People want to support people who support
them, and I believe that wholeheartedly. In the last year, I’ve drastically cut back on my Google Ad budget and put most of my marketing efforts into establishing relationships with customers who know they can trust me to go above and beyond to ensure they are happy with our services," Will explains.
“My business has tripled since I’ve taken this grassroots approach that includes calling people, shaking hands, and networking.”
Will has all sorts of stories about how a chance encounter or a special request has led to years of repeat business. “When you help someone out, they tend to remember you and will call again. One of the best things about our work is meeting new people all the time. It’s a good feeling knowing that we can help people every day with the work we do.”
The Arts Shine Bright in Vista
The community of Vista has always been famous for celebrating the arts. From the historical La Paloma Theatre to the internationally recognized Moonlight Amphitheatre, people from all over the world have visited Vista to enjoy impressive visual and performing art performances. Vista Unified has played a key role in keeping our community reputation strong as an art destination. Over the past four years, our teachers and staff have dramatically expanded programs for students across all grade spans in the visual and performing arts. Through our Strategic Arts Plan, students have access to hands-on learning activities in the graphic arts including painting, sculpture, photography, drawing, ceramics, and murals. These valuable experiences are showcased annually at the Arts Under the Stars Visual Arts Show held at Vista City Hall in April. During the event this year, the art pieces were judged and a set of awards were presented to students in middle and high school who have demonstrated exemplary artistic abilities. During the same month in April, the performing arts were showcased at the Moonlight Amphitheatre at the Arts Under the Stars event. This is the fourth year we have showcased the incredible performing art talent our students have developed as part of their educational experience in Vista Unified. On stage, under the stars, over 2000 students from transitional kindergarten through high school demonstrated their skill in singing, dance, band, violin, ukulele, drama, and percussion. There were over 60 performing groups spread over four evenings, with every school in the district represented. Each evening culminated with all of the students gathering on the stage to perform a final song together. Over 10,000 parents and community members attended the event. Each evening was filled with smiles, joy, and excitement. It brings us all great pride to see our students perform within our community and continue to promote Vista’s reputation as the center for the arts in North County. The arts are truly shining bright in Vista!
Matt Doyle, Ed.D.
Burtech FAMILY VINEYARD
“Burtech Family Vineyard nestled in the stunning coastal hills of Encinitas, CA on our family’s horse farm, was built on a culture rooted in the enjoyment of fine wine with good friends”
Ongoing Chamber Events:
Summer 2025
Registration for attending events can be done at www.vistachamber.org
Government Affairs Meeting (First Thursday of the month): 12:00 – 1:30 p.m. at The Film Hub (170 Eucalyptus Ave.)
June 5, August 7
Business Mixers (Second Wednesday of the month): 5:00 – 7:00 p.m.
June 11, July 24, August 13
Coffee & Conversation (Third Wednesday of the month): 8:30 – 9:30 a.m. at Cat & Craft Café (3211 Business Park Dr., Ste. B)
May 21, June 18, August 20
Business Bites (Fourth Wednesday of the month): 12:00 – 1:00 p.m.
May 28, June 25
Outstanding Events:
Vista Strawberry Festival: Sunday, May 25 from 8am-6pm in Historic Downtown Vista. 450+ vendors, 5K run, music stages, carnival zone, contests, and so much more! Visit vistastrawberryfest.com for more information.
Ongoing Vista Events:
Vista City Council: Meets on the second and fourth Tuesday of each month at 5:30 p.m.
Visit www.cityofvista.com for more details.
Vista Farmers Market: Every Saturday from 8:00 a.m. – 12:00 p.m. at 325 S. Melrose Dr.
Alta Vista Botanical Garden’s Kids in the Garden Classes: Second Saturday of the month from 10:00 a.m. – 12:00 p.m. $5 per person or free with family membership. Preregister farmerjonesavbg@gmail.com.
For more information visit www.vistachamber.org
Community Events:
Vista Wave Duck Race: Sunday, May 18 from 1-4pm at the Wave Waterpark (101 Wave Dr.). Learn more about the event at vistaduckrace.com.
Guajome Community Mixer: Friday, May 30 from 6-9pm at The Vistonian (306 S Santa Fe Ave.).
Learn more and purchase tickets at guajome.net/community/foundation.
Waitress: June 4 – 21 at the Moonlight Amphitheatre (1250 Vale Terrace Dr.). Learn more and purchase tickets at moonlightstage.com.
Hope Illuminated Gala: Saturday, June 14 from 5-9pm at The Hidden Barn (762 A Taylor St.). Find more information and purchase tickets at operationhopeshelter.org.
Sleeping Beauty Ballet: Sunday, June 15 from 4-6pm at the Grand Ritz Theatre (301 E Grand Ave., Escondido). Learn more and purchase tickets at Encinitasballet.com.
48th Annual Tim Black Charity Golf Tournament: Monday, June 16 at 7:30am at the El Camino Country Club (3202 Vista Way). Learn more and purchase tickets at e-clubhouse.org/sites/vista_amigos.
Antique Tractor Show: June 21, 22, 28, and 29 at the Antique Gas & Steam Engine Museum (2040 N Santa Fe Ave.). For more information visit agsem.org.
Celebrate America Concert: Sunday, June 29 at the Vista Historical Museum. Learn more and purchase tickets at vistahistoricalsociety.com.
Anastasia The Musical: July 9 – 26 at the Moonlight Amphitheatre (1250 Vale Terrace Dr.). Learn more and purchase tickets at moonlightstage.com.
Mick Adams & the Stones: Thursday, July 31at 7:30pm at the Moonlight Amphitheatre (1250 Vale Terrace Dr.). Learn more and purchase tickets at moonlightstage.com.
UPTOWN: A Celebration of Motown and Soul: Friday, August 1 at 7:30pm at the Moonlight Amphitheatre (1250 Vale Terrace Dr.). Learn more and purchase tickets at moonlightstage.com.
An Acoustic Evening with Leann Rimes: Saturday, August 2 at 7:30pm at the Moonlight Amphitheatre (1250 Vale Terrace Dr.). Learn more and purchase tickets at moonlightstage.com.
Fiddler on the Roof: August 13 – 30 at the Moonlight Amphitheatre (1250 Vale Terrace Dr.). Learn more and purchase tickets at moonlightstage.com.
The Prince of Egypt: September 10 – 27 at the Moonlight Amphitheatre (1250 Vale Terrace Dr.). Learn more and purchase tickets at moonlightstage.com.
February
Harry (Pablo) Levy – Guajome Park Academy
Rain Brisby – Trade Tech High School
Dylan Torres – Mission Vista High School
Jason Cardenas – Rancho Buena Vista High School
Gael Garcia – General Raymond Murray High School
Taylor Romney – Vista High School
March
Nahshon Strickland – Guajome Park Academy
Christopher Ryan Elena – Alta Vista High School
Malik Daoud – Mission Vista High School
Alexis Lew – Rancho Buena Vista High School
Collin Anderson – Vista Visions Academy
Dailie Stevens – Vista High School
SPONSORS
Presenting: Watkins Wellness
SCHOLARSHIP SPONSORS:
April
Shane Gartland – Guajome Park Academy
Vincent Downing – Trade Tech High School
Minami Jones – Mission Vista High School
Sara Basso – Rancho Buena Vista High School
Steven Vargas – Major General Murray High School
Thomas Haure – Vista High School
Cal State San Marcos; Dr. Matt
Vista
BREAKFAST SPONSORS:
Boys & Girls Club of Vista; Carbon Health Urgent Care SM; Dr. Bronner’s Magic Soaps; Kiwanis Club of Sunrise Vista; North County Ford; Tideline Partners
Doyle; EDCO; Handel’s Homemade Ice Cream; Green Team Realty; OYC Americas; Sizzler; Tory R. Walker Engineering;
Community Clinic; Vista PEO Chapter; NC Women in Networking; North County Ford; Santa Fe Dental; Nikolas Ljubic Memorial Scholarship
Accounting
AFPC: American Financial Planning and Consulting Services (858) 356-2761 www.linkedin.com/in/albert-f-4329901a4 Magnus Blue LLP (760) 599-9900 magnusblue.com
Miller CPA Group, P.C. (760) 473-2240 millergroup.cpa
Agritourism
California Wine Experiences (760) 717-8324
Www.californiawineexperiences.com
Sand n Straw Community Farm (760) 575-4758 www.sandnstraw.com
Alzheimers Care Facility
Vista Gardens Memory Care (760) 295-3900 www.vistagardensmemorycare.com
Apartments
Elan Shadowridge Meadows Apartments (760) 598-1222 www.elanshadowridgemeadows.com
NV Loft Apartment Homes (442) 359-9464 liveatnvlofts.com
AlphaStudio Design Group (760) 727-2544 www.alphastudio-design.com
Clay N Latte' (760) 726-9293 claynlatte.net
Art Galleries
Visions In Art Gallery & Custom Framing (760) 724-1469 www.visionsinart.com
Assisted Living
Pacifica Senior Living Vista (760) 941-1480
www.PacificaSeniorLivingVista.com
Shadowridge Senior Living (760) 295-3888 shadowridgeseniorliving.org
Attorneys
Attorney Peter M. Liss (760) 643-4050 vistacriminallaw.com
Law Office of Paul Campo (760) 639-1680 www.attorneypaulcampo.com
Phyllis J. McGreevey, a Professional Corporation (442) 204-5739 www.mcgreeveylaw.com
Autobody & Collision Repairs
Kenny's Kar Klinic, Inc (760) 726-0572
Patrick Flynns Collision and Frame (760) 758-5139 patrickflynnsautobody.com
Automotive Mechanic
4X Off Road (760) 536-3250 www.4xoff-road.com
RIBBON CUTTINGS
Beads, Crystals & More
Automobile Dealers
Avis Car Sales (760) 330-5260 www.aviscarsales.com
North County Ford (760) 945-9900 www.north-county-ford.com
Automobile Repairs & Service
4X Off Road (760) 536-3250 www.4xoff-road.com
B & D Auto Repair and Service (760) 631-2886 www.bndauto.com
Golden Wrench Automotive (760) 940-6060 www.gwrench.com
Phil and Valeri are the proud owners of Beads, Crystals & More, showcasing the most unique Crystals, the best Quality gemstone beads, Rare Antique African Trade beads & tribal artifacts, Finely crafted Sterling Silver rings, pendants & earrings.
Visit Beads, Crystals & More at 350 E Broadway in Downtown Vista. Open Tuesday-Thursday 11am-6pm, Friday-Saturday 11am-7pm, and Sunday 11am-5pm.
Red Tail Catering (858) 605-8219 www.redtailcatering.com
Ceramic Painting Studio
Clay N Latte' (760) 726-9293 claynlatte.net
Chambers of Commerce
Otay Mesa Chamber of Commerce (619) 661-6111
www.otaymesa.org
Vista Chamber of Commerce (760) 726-1122 www.vistachamber.org
Child Care
Happy Times Child Development Center (760) 295-9475
happytimeschildcare.com
Intellichildren of Vista (760) 295-2014
Little Bears Tender Care 1-760-536-3708
Chiropractors
Pacific Family Chiropractic (760) 643-9191 www.pacificfamilychiropractic.com
For over 50 years, this women-owned bridal boutique has been dedicated to making every bride’s dream come true. As a proud Latino-owned business, they bring passion, elegance, and personalized service.
Visit them today at 1978 Hacienda Dr. and make an appointment by calling (760) 630-1440.
Churches
& Religious Organizations
Faith Lutheran Church (760) 724-7700
www.faithvista.org
St. Francis of Assisi Catholic Church (760) 945-8000
United Methodist Church of Vista (760) 726-0442
www.umcvista.org
Cleaning/Janitorial Services
Bio-One of Oceanside (760) 429-0729
www.biooneoceanside.com
Cleaning Service Masters LLC (858) 329-9787
www.cleaningservicemastersllc.com
Direct Professional Cleaning Service (760) 672-9042
www.directprofessionalcleaning.com
Clinics
& Medical Groups
Carbon Health Urgent Care San MarcosGrand Plaza (760) 258-4826
carbonhealth.com
Children's Physicians Medical Group (877) 276-4543
www.cpmgsandiego.com
Pathway Health Clinic (760) 945-4673
www.pathway-healthclinic.com
Vista Family Health Center (760) 941-7050 www.vfhc.com
Clothing
Friar Tux (877) 320-0050 www.friartux.com
Coaching
True Identity Life Coaching (760) 639-8791 trueidentity.coach
Clean Energy Alliance (760) 209-6177 thecleanenergyalliance.org
Engineering
Excel Engineering (760) 745-8118
www.excelengineering.net
Tory R. Walker Engineering, Inc (760) 414-9212 www.trwengineering.com
Entertainment
Pompeo DJ Company (760) 481-5858 www.pompeodj.com
Escrow
California Coast Escrow (858) 260-3222 cacoastescrow.com
RIBBON CUTTINGS
Friar Tux
Friar Tux has been serving the Vista community for over 30 years and after suffering a flooding at their store two years ago they’re now back better than ever!
They’re ready to make you look your best for any occasion including weddings, school dances, quinceañeras, and any other special events. Visit them today at 1974 Hacienda Dr.
Equestrian Riding
Vista Palomar Riders (619) 987-3909 www.vistapalomarriders.org
Event Coordinators
City of Vista (760) 639-6130
www.cityofvista.com
City Gates Events (760) 945-3758 citygatesevents.com
ETS Productions Inc. (844) 663-8368
www.etsprod.com
In Motion Events (760) 692-2900 inmotionevents.com
Vista Manor MHP/Caritas Corporation (760) 724-7979 www.caritascorp.org
RIBBON CUTTINGS
Machine Print Shop
Machine Print Shop is your “One Stop Shop” for Custom Branded Merchandise. With over 10 years of experience, they specialize in graphic design, screen printing, and embroidery for shirts, hats, and promotional products. Learn more about them on their website machineprintshop.com.
California State University San Marcos (760) 750-8700 www.csusm.edu
Guajome Park Academy (760) 631-8500 www.guajome.net
North County Trade Tech High School (760) 598-0782 www.tradetechhigh.org
Palomar College GEAR UP Partnership Program (760) 727-7284 x71092 www.palomar.edu/gearup Palomar College NCEOC (760) 744-1150 x8110 www.palomar.edu/nceoc
Palomar Community College (760) 744-1150 www.palomar.edu
The Classical Academy Vista (760) 330-9800 www.classicalacademy.com
Tri-City Christian Schools (760) 630-8227 X215 www.tccs.org
