Editor: Nicky Collinson BA (Hons) nicola.collinson@nationaleyecare.co.uk
Features Contributor: Joan Grady jgparischats@wanadoo.fr
Business Editor: Philip Mullins FBDO p.mullins@nationaleyecare.co.uk
Art Editor: Stacey Potter BA (Hons) www.spottcreative.co.uk
4 Charmant returns with exclusive NEG partnership
7 New eyelid treatment kit from
Hoya signs deal with Birmingham Optical
A“Broken not beaten” is how the government describes the NHS in its appeal for clinicians, experts and members of the public to take part in “the biggest ever conversation about the future of the NHS”. Shared views, experiences and ideas will be considered in this bid to shape a new 10 Year Health Plan for England during the six-week consultation that runs until 2 December via the online platform – Change.NHS.uk
s the optical sector bodies formulate their responses, will you take this opportunity to ‘have your say’ on community optometry – not just as an individual clinician and NHS contractor, but as a private business owner? The future of High Street independent practice was certainly in the spotlight at last month’s NEG Building for Success Conference in Nottingham, and we look forward to sharing a report on the event in next month’s issue.
You will have heard the news by now that Charmant’s eyewear collections are once again available in the UK and Northern Ireland – but this time exclusively to NEG members. This most welcome new development is testament not only to the enduring allure of the eyewear itself – but to the esteem in which the company holds NEG and its member practices. For a taster of the latest Parisian-chic designs from Elle, turn to page 14.
Don’t miss this month’s business-related articles for some on-point motivational strategies – plus find out how to access government funding for a new three-year dispensing optician apprenticeship that offers the chance to train your staff at minimal cost to the business. We also have an insightful piece on fitting ptosis props, and a look at the benefits of prescribing custom contact lenses.
Finally, as we speed headlong into the festive season, this month’s style spotlight hones in on a selection of star-studded eyewear lines that could prove the perfect practice stock(ing) filler...
Nicky Collinson Editor
Charmant and the PK National Eyecare Group have entered into an exclusive partnership agreement to bring Charmant frames and sunglasses exclusively to NEG members in the UK and Northern Ireland. The agreement includes the wellestablished collections of Charmant Line Art, Elle, Aristar, Minamoto, Ad Lib and Esprit. Chris Beal, chief operating officer and executive vice president of Charmant Europe, said:” We are very excited about this partnership. Having worked with the National Eyecare Group for many years in the past, it makes absolute sense to join forces and it will be a welcome return for our brands in the UK and Northern Ireland independent optical market.”
Phil Mullins, NEG managing director, added: “Charmant frames have been very popular with our members for many years, so it is fantastic that we are able to relaunch our partnership with Charmant. This now enables our members to benefit from Charmant’s great products on this exclusive basis.” Existing NEG members can email any product and sales queries to kay.richardson@nationaleyecare.co.uk
Non-members who would like to join the Group to access Charmant products should email enquiries@nationaleyecare.co.uk
Turn to page 14 for a preview the latest Elle Eyewear collections.
Last month, just as show registration went live, it was announced that ownership of 100% Optical had been transferred from Media 10 to CloserStill Media. Adam Sampson, chief executive of the Association of Optometrists, the show’s official UK partner, commented: “Over the last decade, there is no doubt that 100% Optical has grown to become an extra special date in the calendar for the entire profession. We now look forward in earnest to working with CloserStill Media to build on this success to make 100% Optical even bigger and better for attendees and exhibitors alike.”
Matthew Butler, group managing director for CloserStill Media, said: “We look forward to working together with the AOP in the future, exploring ways to enhance the event as the optical profession continues to develop and innovate.” 100% Optical 2025 takes place at London’s ExCeL from 1-3 March – running parallel to the second 100% Ophthalmology event – and a large number of NEG preferred suppliers are preparing to take part. Explore the programme and register at www.100percentoptical.com
Hoya Vision Care has announced a new myopia training course specifically for optical assistants and practice support staff. The programme, named MiYOSMART in Practice, will be delivered online during three 30-minute sessions and will cover the basics of myopia, myopia management and confident communication in practice. The aim is to ensure that the whole practice team have a” good understanding of the topic and are able to engage confidently with young myopic patients and their parents”, said the company. No prior knowledge or qualifications is assumed.
As well as boosting staff confidence, the new course is designed to unlock opportunities for independent practices to grow and prosper, attract valuable new
business and, most importantly, help more children to access treatment. The first live webinar took place last month and a recorded version is available. Those wishing to register team members for the course should contact their Hoya business development manager or visit www.hoyavision.com
Does your lens supplier provide exceptional service?
Over 99% of HOYA orders are delivered on time, and 95% within 48 hours.
Discover how we can help you to grow your practice. Think independently
Scan for more info, or call 0844 873 1110
Continental Eyewear has introduced two new frames to its LK Bennett collection showcasing the brand’s signature blend of sophistication and contemporary style. Model LKB088 is a rounded, rectangular frame with a chain decoration on the temples. This acetate frame is available in three bold colourways: red, blue and tortoiseshell, and black and tortoiseshell. With a circular shape and simple temple detailing, new model LKB089 is a timeless classic. The temple tips add a splash of colour to this delicate metal frame. It is available in three colours: light gold, black and gold, and gold and cream.
Join a CooperVision-sponsored British Contact Lens Association (BCLA) CPD webinar on 26 November to learn more about the emotional journey of presbyopes and its impact on their contact lens care. Presented by contact lens optician, Alex Webster, who is head of CPD at the Association of British Dispensing Opticians, the session will explore theories of ageing and change models that might support eyecare practitioners in modifying their approach to presbyopic contact lens patient care to enable successful contact lens outcomes.
Alex said: “This lecture will commence with a big-picture look at the presbyope and circumstances that may be influencing their lives. We will consider how these facts may influence their emotional state which in turn
Described as a ‘game-changer’ in meibomian gland treatment, the Gaush Meibomian Gland Dredger is now available in the UK from BIB Ophthalmic Instruments. Pioneered by Gaush Precision, the disposable compact medical meibomian gland dredging plate features a simple press rod design coupled with a soft medical grade rubber head for comfort. The product is single use, minimising the risk of
may have influence over their experiences involving presbyopic contact lens options. Hopefully this will result in improved empathy for presbyopic patients and will support better communication to enable good patient outcomes.” Register at www.bcla.org.uk
The BlefaCalm Eyelid Treatment Kit has been launched by Positive Impact (PI) as an in-practice solution for dry eye, meibomian gland dysfunction, demodex infestation and inflammation. Produced by Tiedra Pharmaceuticals in Spain, the kit features a pre-treatment heat mask, the BlefaCalm Eye Patch, and the advanced lid-cleaning BlefaCalm Gel, which is preservative-free. It also includes ampoules of sterile isotonic solution, four gauze pads, two cleaning swabs and a surgical towel.
For patients seeking a complete post-treatment therapy for at-home maintenance, the BlefaCalm Plus Pack offers the contents of the kit but with DemEx Solution lid cleansing foam and Revitalid hypochlorous spray included. PI managing director, Nick Atkins, explained that “the Plus Pack was developed for ongoing cleaning following a professional deep eyelid clean in the practice, which is crucial for eradicating demodex”. He emphasised that the ‘gold standard’ for demodex treatment involved a six-week regimen of tea tree oil treatments to eliminate the parasite’s two life cycles.
cross-infection, and is supplied in boxes of five pieces.
“Meibomian gland dredging is one of the most important methods in the treatment of dry eye and has a great influence on the treatment outcome,” said the company. “Many types of dye eye treatment, combined with meibomian gland dredging plate therapy, provide improved patient
The Gaush Meibomian Gland Dredger
outcomes. Traditional methods use metal, glass rods and other tools that are not designed for dredging the meibomian glands, and are not convenient to use on patients.”
MyoStem Free-Form Technology is an advanced innovation that effectively slows down the progression of axial elongation in children’s eyes.
It achieves this by incorporating asymmetric positive defocus on the back surface of the lens, which is calibrated to the natural asymmetry of the retina. This ensures that all light is focused on the retinal plane, effectively combating ocular elongation, and slowing down the progression of myopia.
MyoStem Free-Form Technology includes four zones, one central clear zone of 7mm and three peripheral defocus zones with an ovoidal shape that improves vision on the vertical axis.
Surrounding this first zone, there is the myopia treatment zone with asymmetric
peripheral defocus , strategically calibrated with +1.8D and +1.5D (temporal and nasal areas) and +2.0D at the bottom of the lens. In conjunction, these carefully calculated zones give children the best possible visual experience while simultaneously treating their myopia progression.
Designed with cutting-edge technology and backed by extensive research, MyoStem offers an exciting new approach to treating the “silent pandemic” of childhood myopia. The lens has been shown to slow down the rate of increase in myopia; it also combats ocular elongation thanks to its unique MyoStem Free-form Technology, which adapts to the nasal
and temporal asymmetry of the retina. In clinical trials carried out with European children , wearers of this new lens had an astonishing 39% lower increase in axial length growth after 12 months, compared to wearers of a single vision lens.
According to an interview study with 3195 respondents worldwide, practitioners consider that children with a refractive error of -0.50D to -1.00D and a minimum age of 6 years are suitable candidates for myopia management glasses.
Myopia begins to develop during school years and it has been demonstrated that its onset at early ages is a precursor for high myopia in future. Prompt treatment is crucial to limit the chances of its progression. The treatment should start as soon as the first symptoms of myopia appear.
* Technology licensed from Brien Holden Institute. Covered by one or more of US Patents 7025460, 7665842, 7997727, 8342684, 9423633 and corresponding foreign patents.
This myopia management solution effectively combats ocular elongation. With this solution, it is easy to prescribe just one pair of glasses for every child!
• Based on the hyperopic defocus principle MyoStem lens brings images formed behind the retinal plane forward with positive power in the horizontal axis.
• Progressive Myopic Defocus
A carefully calibrated region of peripheral defocus which makes the lens much more comfortable to wear and suitable for treating myopia in children of any age.
• Ovoidal-shaped viewing zone in the vertical axis
The visual zone has an ovoidal shape in the vertical axis for greater amplitude, resulting in enhanced comfort and increased freedom of eye movement.
• Asymmetric Myopic Defocus
Taking into account the asymmetry of the retina, the lens controls blur to prevent the eye from stretching and thus increasing myopia.
• 7 mm viewing zone in the horizontal axis
The clear vision zone is reduced to 7 mm in the horizontal axis to ensure greater efficiency.
• Progressive smooth positive power lens Our lens gradually and smoothly increases positive power from the centre to the periphery.
• Decreased ocular elongation. Our lenses reduce the growth of eye elongation in myope children.
The General Optical Council (GOC) is consulting on a new model of business regulation that would extend regulation to all businesses providing specified restricted functions: sight testing. The specified restriction functions concerned are: sight testing; contact lens fitting; and supply of contact lenses (prescription and zero power cosmetic contact lenses); and spectacle sales to the under-16s and those who are registered sight impaired or severely sight impaired.
The main consultation proposals, which would require legislative reform, include extending regulation to all entities providing the specified restricted functions, unless exempted, including university eye clinics and charities. Steve Brooker, GOC director of regulatory strategy, said: “The current framework has resulted in an outdated, complex and piecemeal system, where only around half of optical businesses are regulated by the GOC. This creates a public protection gap and an uneven playing field for businesses. Our proposals aim to strengthen public protection, provide a fairer trading environment for businesses, and support the planned shift in care from hospitals to communities.” The consultation is open until 22 January 2025. To respond, visit the GOC online consultation platform or email consultations@optical.org
New Nidek distribution deal
Hoya Lens UK has secured an agreement with Birmingham Optical, UK distributor of Nidek, to supply a wide range of advanced ophthalmic equipment to its independent customers. Martin Batho, managing director of Hoya Lens UK, said: “Nidek and Hoya share a common goal to help eyecare professionals provide the best patient
Hans Stepper, Stepper Eyewear founder, frame maker and German master optician, has received the prestigious 2024 Silmo International Opticians Association (IOA) Special Recognition Award. The award recognises Hans’s “innovative contributions to frame design that have profoundly influenced the global optical industry”. With a career spanning decades, Hans Stepper has established a significant presence in more than 60 countries, setting new benchmarks in the field and shaping the professional journeys of generations of opticians, said the company.
“Our founder, Hans Stepper, is a true visionary whose dedication to innovation and excellence continues to inspire our entire industry,” said Peter Reeve, managing director of Stepper UK. “Receiving the Silmo IOA certificate not only recognises
Hans Stepper with his award his individual contributions, it highlights the importance of quality and craftsmanship in frame design and manufacture. We look forward to carrying on his legacy of excellence and innovation.”
The Jack O’Neill autumn/winter 2024 collection from Inspecs facilitates adventure, with lightweight frames made from TR90, wrap-around styles with silicone nose pads, and double-injection rubber temples for a secure fit. Model ONB-4036-113 supports O’Neill’s Blue mission to protect the oceans by the fact that it is handcrafted in sustainable Acetate Renew. It features wooden trim details and recyclable demonstration lenses. High gloss finishes with wood lamination make this model stylish, easy-to-wear and earth-friendly.
“Surf is where we come from and surf is what we stand for,” said the brand. “O’Neill customers are people who embrace that lifestyle, who want to be on-trend while outdoors, who need the quality of product and design to keep up with them. That’s exactly what we’re proud to deliver with our autumn/winter 2024 collection.”
care through innovative, practical and cost-effective technology. By uniting our organisations’ optical expertise, we create one seamless solution for Hoya customers, enabling them to expand their service offering and to attract new patients.”
Amanda Higginbotham, chief commercial officer at Birmingham Optical, added: “We
understand the challenges of space and time that eyecare professionals are facing. Our new generation of in-practice technology includes many multi-function devices, which significantly reduce the amount of consulting room space required, whilst an emphasis on innovation and value puts independents in a great place to improve the patient experience and expand their business.”
Same first-lens fit success as spherical lens6-10* >95% first lens fit success6-9*
patients; Alcon data on file, 2005. 7. In a clinical trial to evaluate stability of axis orientation of PRECISION1TM for Astigmatism contact lenses where n=78 eyes; Alcon data on file, 2020. 8. In a clinical trial to evaluate stability of axis orientation of DAILIES TOTAL1® for Astigmatism lenses where n=47; Alcon data on file, 2020. 9. In a clinical trial to evaluate on-eye performance of TOTAL30® for Astigmatism lenses where n=69; Alcon data on file, 2021. 10. Perez-Gomez I, Valente R, Vonbun H. Survey of patient and ECP satisfaction with a new daily disposable toric contact lens. Optom Vis Sci; 2021;98:E-abstract 215040. TOTAL30® are monthly contact lenses for daily wear. See instructions for use, for wear, care, precautions, warnings, contraindications and adverse effects. Find at http://ifu.alcon.com 15605 © 2024 Alcon Inc. UKIE-DT1-2400038
The Euclid Vision Group – which includes Disop and Mark’ennovy – has expanded its product portfolio with the acquisition of Medmont International. “The Euclid Vision Group is focused on combining the strengths of each organisation to advance the development of eyecare and leverage our collective expertise to make myopia management and eye health a standard of care for patients,” stated the company on releasing the news.
A highlight of the current Medmont instruments portfolio is the new Meridia Pro highend topographer. Described as an instrument “that will transform the way contact lenses are fitted”, the Meridia Pro is said to provide outstanding image sharpness and maximum accuracy the first time. It includes a dry eye module, which allows the eyecare practitioner to develop this eye health category of their practice. The module generates customised reports for each patient, providing added value.
The General Optical Council (GOC) is inviting applications to fill two vacancies on its council –one lay and one registrant – to help steer its strategic direction and uphold public protection. The roles are part time, with a commitment of approximately two to three days per month including time spent preparing for meetings, and an annual fee of £13,962 is paid monthly. The GOC said it was keen to receive applications from candidates from diverse backgrounds. The applications deadline is 17 November and more information can be found in the publications section of the GOC website.
Eyecare practitioners can now register for ABDO’s new Professional Certificate in Paediatric Eyecare, formally approved by Ofqual as a Level 7 qualification. Designed to develop advanced skills and knowledge in different aspects of paediatric eyecare, including myopia management, the flexible, CPD-accredited certificate is delivered online by leading academics, with a training and assessment day at ABDO’s National Resource Centre in Birmingham. The qualification will carry the post-nominals Prof. Cert. PE.
Alistair Bridge, ABDO CEO, said: “Offering a Level 7 professional certificate is a first for ABDO and has involved a big team effort from colleagues across the organisation. We look forward to receiving members’ feedback on this exciting addition to our core CPD programme and hope that employers will support their dispensing opticians in developing their expertise in this key area of practice.” The course content has been designed to form a base to guide independent study in the subject areas. The course and exam fee is £1,500 for ABDO members and £1,850 for non-members. Find out more in the Examinations section of the ABDO website, www.abdo.org.uk
Nominations open for ECP awards
Nominations are now open for the 2025 BCLA Awards, taking place at the Association’s clinical conference in Birmingham next June. Categories include the Dry Eye Management Practitioner of the Year Award, and the Myopia Management Practitioner of the Year Award given to an eyecare professional who can demonstrate the integration of a successful myopia management clinic into their practice, set up to deliver ongoing patient care in all elements of managing young myopic patients.
BCLA chief executive, Luke Stevens-Burt, said: “Eyecare professionals across the world are having a life-changing impact on their patients and these awards are a chance to celebrate their work and give them a deserved spell in the spotlight. The BCLA Awards are held in incredibly high esteem across the profession, with recognition from your peers arguably the ultimate accolade.” The deadline for submissions is 7 April 2025. Further details on how to make a nomination can be found at www.bcla.org.uk
The government has commissioned research into the causes of night-time headlight glare, after campaigning involving the College of Optometrists and in collaboration with the RAC. A 2023 survey commissioned by the College found that 76 per cent of UK drivers found nighttime headlight glare to be a problem when driving. It is thought that brighter LED headlamps, and the increasing number of larger SUV-type vehicles on the road, combine to help create uncomfortable glare from oncoming traffic at night.
The Department for Transport (DfT) has now commissioned the Transport Research Laboratory (TRL) to undertake initial research to understand the factors that can cause glare, and how to address them. TRL will instrument a car and use it to measure light levels experienced by drivers during real driving on UK roads. Factors such as the vehicles around the car, weather conditions and ambient lighting will also be
measured, to build an understanding of the conditions most likely to give rise to high brightness levels, and glare.
A review of scientific evidence and engagement with a range of stakeholders, including the College of Optometrists, will also be undertaken. The intention is that actionable recommendations will be generated for the Department for Transport to take forward in international working groups related to the issue.
Mike Bowen, director of research at the
It was lovely to see many familiar faces – and some new ones too – at the recent AIO Conference. During the event, I officially took over from Dr Christian French as AIO chairman. I take on the role at a time of broader change, which to my eyes presents a huge opportunity to engage with the new government, make some waves and really champion the importance of independent optometry.
For those who I haven’t met as yet, I’ve been involved in optics since 2006, starting out working weekends and holidays at a great independent practice in Stanmore, Middlesex, where I learnt the arts of manning reception, dispensing and glazing. Having graduated from City University in 2009, I completed my pre-registration training with Dollond & Aitchison and then took on regular locum stints at various independent practices while I tried to find a practice to call my own.
I’ve owned McAusland Optometrists since 2014, initially running it with my late optometrist wife, Sneh, and latterly with the help of an excellent employed optometrist and a couple of great dispensing optician colleagues. I thoroughly enjoy not just the clinical side of my practice but the business side too –whether that’s devising pricing strategies, managing cashflow, or choosing the right time to invest in the latest gadgets.
I like to think my practice (like most of yours I expect) is a pretty accurate reflection of my personality: a little oldfashioned at times, but broadly forwardthinking, tech-friendly, and welcoming to all who are interested in having a chat.
In my tenure as AIO chairman, I intend to keep waving the flag of independent optometry high, to keep fighting our corner in an increasingly competitive marketplace, and most of all to remind my peers – and independent practitioners of the future – that there is great fun to be had in our professions if you’re willing to put your neck on the line and really give it a go.
College of Optometrists, said: “Having been an important and instrumental voice in bringing about this decision by the Department for Transport, the College is pleased to see TRL now working with the government to further investigate the questions relating to headlight glare. We look forward to supporting TRL in the future, as this research progresses and seeing the eventual results of the project which will inform and the support the motoring industry in making vehicles safer for all road users at night.”
Fortunately, the good work done by my esteemed predecessor(s) means that we still have a seat at the table but, in a world where the corporate sector continues to grow apace and the definition of what constitutes an independent practice becomes muddier than ever, it is increasingly important that independent practice owners band together and speak with one voice.
I would therefore implore you all to get involved with the AIO and come along with us on this journey, to ensure truly independent practices remain a strong voice in the discussions that will shape our profession’s future.
Rediscover the timeless charm of Elle Eyewear as NEG celebrates its exclusive new partnership with Charmant
From the vibrant streets of Paris to your independent optical practice, Elle’s latest collection is a celebration of empowered femininity, featuring bold designs infused with unmistakable French flair. Elle Eyewear is far more than a simple accessory; it represents a powerful fashion statement. Deeply rooted in the timeless elegance of Parisian fashion heritage, each pair of frames is a reflection of the independent, confident and effortlessly stylish woman.
Elle continues to reimagine classic sophistication with every new collection, crafting designs that are vibrant, unique and as multifaceted as the women who choose to wear them. The latest collections include fresh styles for both optical frames and sunglasses, with bold lines, rich textures and innovative design elements defining the fashion-forward spirit of the 2024/2025 seasons.
HISTORY OF PARISIAN ELEGANCE
Elle has long been recognised as a name synonymous with the timeless allure of Parisian style – a perfect harmony of classic sophistication and modern flair; boldness balanced with subtlety. But what does it truly mean to embody Parisian style? At its core, it’s the effortless combination of fashion and function, the ability to wear something that is not only chic and stylish but also practical, versatile and
adaptable to the demands of everyday life.
Parisian women, who serve as the ongoing inspiration for Elle, personify these ideals. Whether they are heading to a busy day at work or preparing for an evening out in the vibrant streets of the city, their eyewear must seamlessly adapt to their lifestyle, while simultaneously reflecting and enhancing their personal sense of style.
For decades, Elle has celebrated and championed this dynamic fusion of fashion-forward elegance and functional practicality. This year, Elle continues its journey of innovation with new collections
that speak directly to the modern woman – giving her the freedom to express her individuality and distinctive sense of style through her eyewear choices.
Opticians who choose to stock Elle are offering much more than just eyewear to their patients – they are offering a chance to experience a touch of Parisian elegance, bringing the spirit of Parisian fashion to wherever in the world their patients may be. And now, with an exclusive partnership with NEG, UK independent practices can bring these coveted collections directly to their patients.
The optical collection for autumn/winter 2024 beautifully embraces femininity with a contemporary twist. Delicate floral motifs intertwine with bold, modern lines, resulting in frames that are both stylish and versatile. The collection seamlessly blends elegance with a confident, modern edge, making each piece a stunning addition to any eyewear wardrobe. Whether dressing up or down, these frames elevate every look, showcasing the perfect balance of classic charm and contemporary design.
EL13568’s soft square rims feature a fetching upturn to this contemporary metal frame. Leaf engravings on the rims and a botanical metal detail on temples add rich individuality. Available in white, green and black, colour accents on green and black models are reflected on the sides.
Elle’s Made in France collection is a proud homage to the brand’s deep roots in the epicentre of French fashion, serving as a true celebration of the artistry and heritage of French craftsmanship. Each frame in this collection is crafted in Oyonnax, a renowned region known for its legacy in fine eyewear production. These frames undergo a precise and careful polishing process, resulting in a flawless finish that exudes quality, refinement and attention to detail.
Every pair in the collection tells its own story, inspired by extraordinary women who have made an indelible mark on history. With these frames, Elle captures the essence of elegance, strength and timeless style, offering eyewear as iconic as the women who wear them.
A fearless yachtswoman who carved her name into history, Florence Arthaud’s adventurous spirit is captured in a rounded acetate frame. Available in striking black, vibrant red and soft rosé, the frame features intricate geometric metal detailing
for a modern edge. Bold yet elegant, this eyewear reflects Arthaud’s trailblazing nature and serves as a tribute to her remarkable legacy.
Capturing the timeless charm and elegance of the beloved French actress Audrey Tautou, this classic square frame strikes the perfect balance between youthful vibrance and sophistication. Available in striking red, sleek black or soft beige, the design is elevated by a unique wavy metal detail. This frame embodies the effortless grace and subtle allure associated with Audrey.
Drawing inspiration from the iconic actress and brilliant inventor, the Hedy Lamarr oversized square frame is a bold expression of style and innovation. Featuring dense rims and an eye-catching design, it is available in rich hues of brown, green and black. The frames are adorned with intricate metalwork and classic Havana patterns, offering a sophisticated yet striking look.
For summer 2025, the Elle sunwear collection introduces a captivating range of frames that blend playful charm with sophisticated elegance, all inspired by Parisian fashion. Featuring bold geometric shapes alongside soft square silhouettes, these sunglasses are designed for women who want to radiate confidence and style.
Among the key models is EL14959: softly squared sunglasses with arty metal details. Available in a delicate soft rose with patterned temples, vibrant patterned green, and timeless classic black, these shades are perfect for dreamy summer adventures.
EL14964 offers a bold square
profile crafted from lightweight acetate and available in sophisticated black, creamy beige and patterned red. The frames are beautifully accented with gold or silver metal detailing along the upper rim – perfect for making a statement.
Whether your patients seek a stylish accessory to elevate their summer wardrobe or a functional yet fashionable pair of shades, the 2025 sunwear collection is thoughtfully crafted to cater to every desire.
As an NEG member, you now have exclusive access to Elle’s latest collections. Explore the optical, Made in France, and sunwear collections and discover frames that will captivate and inspire your patients. Whether you’re looking to refresh your stock or introduce new, trendsetting designs to your boutique, Elle has something for every woman.
To place an order or learn more about the collections, log in to the Charmant Professional Space platform or contact your NEG representative. With Elle Eyewear, your patients are not just buying frames – they’re buying into a lifestyle of timeless elegance and bold femininity.
Article supplied by Charmant. ■
KeraSoft AV is a brand new monthly disposable soft contact lens dedicated to patients with
By Rob Barrow FBDO (Tech)
The recent ABDO Clinical Conference in Birmingham addressed one appliance that might not be seen very often, but has the potential to significantly improve a patient's quality of life. If uncorrected, the condition could lead to psychological effects or present safety and wellbeing concerns. Which appliances did we showcase? Ptosis props, which are commonly used to raise drooping eyelids or ptosis.
These fitting sessions were expertly guided by Cheryl Hill, ABDO CPD learning manager and facilitator, using the ptosis prop demonstration kits supplied by Spec-Care of Exeter. Delegates gained practical experience in measuring and fitting ptosis props, comprehending their various mechanical qualities and how their appropriate use can alleviate this debilitating condition.
Congenital ptosis is uncommon in primary eyecare practice since it is typically addressed surgically, but acquired ptosis is appearing more frequently in practice. Why so? Ageing as the most frequent cause of ptosis, as the upper lid stops opening fully as the levator muscle stretches. Private surgery can cost anything from £2,000 to £6,500 per eye, and the NHS will only perform surgery under very specific conditions. Therefore, as our population ages, we should anticipate a rise in the prevalence of ptosis.
Most ptosis props fitted by Spec-Care are for patients over 70 years old, and frequently these patients exhibit moderate to severe ptosis. This makes choosing ptosis props easier, and we recommend using Lundie loops for most applications. A gentle, sympathetic lift is provided
throughout the entire lid aperture by this design of prop.
The Lundie loop prioritises maximum comfort and sympathetic lift; but should be used cautiously due to the associated fragility of ageing skin. Additionally, the design calls for the mounting of a coil of stainless steel wire below the lens's back surface to serve as a spring, with the prop's upper section in contact with the lid.
Despite being the preferred prop for all clinical requirements, the Lundie loop design does not perform so well if aesthetic finish is high on the patient's list of priorities. In younger patient applications, and those with mild to moderate ptosis, we can consider the spring bar or nylon loop as suitable devices. Each is characterised by improved cosmesis, with the device sitting behind the upper rim of the frame.
For many years, Spec-Care has led the spectacle device industry with a variety of solutions that address many real-world uses. Our ptosis solutions are easily accessible to members of NEG, providing a cutting edge in this essential service for a clientele that is incredibly fulfilling to deal with. When we speak with patients direct, they frequently feel ignored and forgotten – often requiring family members to do research on their behalf to find an open door to their needs. This can be evidenced by our frequently accessed referral service, where potential patients are introduced to practices that are a suitable match for their optical needs.
The main driver for Spec-Care's ptosis solutions is ease of access and bridging the knowledge gaps. Every clinic can feel confident and assured when met with a potential ptosis fitting case. The journey
starts with our website; here you will find all ptosis prop fittings detailed for patient interaction. We provide a useful, easyto-follow fitting guide to get you started and this can be fully expanded upon with a direct consultation with our dispensing optician and fitting expert. Our dedicated order forms can be downloaded and filled on a desktop, allowing for easy filing of the device characteristics by saving in PDF format. Every ptosis solution by SpecCare has our unique comfort guarantee for additional assurance. If any secondary attention is required to increase the performance of the prop, or if an alternative solution is preferred, this remedial work is done free of charge.
Is it time for your practice to investigate solutions more closely, given that ptosis cases are expected to develop with the ageing population? We can presume that if ptosis is not continuously treated, patients will look for ptosis solutions elsewhere. We are aware that patients in need of ptosis props are willing to travel great distances in order to receive the treatment they require.
Your next clinic emphasis might be ptosis props because there are straightforward, non-surgical devices available. Spec-Care is here to assist you with a single commission or more extensive services, such as digital resources and demonstration kits.
Dispensing optician Rob Barrow has been developing spectacle fitting aids to assist specialist clinics for more than 20 years. He is director of Spec-Care of Exeter. ■
By Kaye McIntosh
Afresh route for professional qualifications for dispensing opticians (DOs) – with government funding – has opened up in England. So how can practice employers take advantage of the new Level 6 three-year DO apprenticeship?
Miranda Richardson, head of professional qualifications and education at the Association of British Dispensing Opticians (ABDO) explains: “The DO apprenticeship offers an excellent opportunity for employers to provide high-level professional training for their staff at minimal expense –with funding available to smaller employers.
“Even if they have not paid into the government levy, the government will still pay up to 95 per cent of the course fees, with the remaining five per cent of fees paid by the employer. This level of funding is unprecedented in ophthalmic dispensing.”
Larger employers can use the apprenticeship levy that they pay to fund their own trainees.
Ashley Robinson, lecturer in applied optics at City and Islington College, says the apprenticeships “provide a cost-effective way to develop high-level skills tailored to business needs, leading to better employee retention and a competitive edge”.
“Employers can access significant government funding while shaping a future workforce aligned with their specific needs,” continues Ashley. “This commitment involves providing practical, on-the-job training, assigning a mentor, and participating in the apprentice’s progress evaluation.”
The first intake for companies with no previous experience of apprenticeships will be in September 2025.
“HUGE OPPORTUNITY”
Apprentices follow the same syllabus as the existing Level 6 ophthalmic dispensing diploma and achieve the same qualification: the FBDO. Both are delivered through online, block release and on-the-job training. All students are assessed in the same way by ABDO, the qualification provider. The
approved training providers are ABDO College, Bradford College, and City and Islington College.
Paula Perrott, Bradford College’s head of school – ophthalmic dispensing, says it’s a huge opportunity for employers: “It will be fantastic for loyalty. You will be investing in the apprentice, helping them develop and encouraging life-long learning, which ties in with the General Optical Council’s outcomes.”
Nina McDermott, ABDO College principal, says: “It’s wonderful to see our apprentices thriving alongside our traditional route students. Apprenticeships are highly regulated and it can feel quite onerous and overwhelming initially. They are, though, a brilliant opportunity to support your staff. The College is here to support employers in understanding the opportunity, and can help guide an understanding of how to set up as an apprenticeship employer.”
Apprenticeships include structured, off-the-job training during working hours. Learners cannot be charged any costs. This applies to travel and accommodation for block release. Progress reviews take place at least once every 12 weeks, involving the employer, learner and training provider. Weekly coursework is designed to take 7.5 hours, and block release is one to two weeks, twice an academic year – and there may be more sessions.
At Bradford College, learners take part in weekly online seminars, or attend on day release. Paula says the plan is to “build a community of people feeling they are all learning together”.
Employers will also need to provide designated supervisors – qualified DOs or optometrists. It’s an opportunity to develop their management and leadership skills. ABDO and the College of Optometrists run courses for supervisors.
Bradford College interviews their learners and helps them through the recruitment process. It takes longer than the traditional route because there are compliance processes – up to four weeks. Paula expects applications for 2025/26 to open later this month (November) with a deadline in July next year. City and Islington College is accepting applications for 2025/26 now.
2025 intake applications beginning now
Register as an employer at the Apprenticeship Service on the UK government website, and set up an account to access government funding. Companies with fewer than 50 employees may receive full funding for apprentices aged 16 to 18 or young care leavers.
Find out how to set up an apprenticeship services account at www.apprenticeships. gov.uk/employers/create-apprenticeshipservice-account
Contact the DO apprenticeship providers direct for more information:
■ ABDO College head of operations, Steve Hertz: s.hertz@abdocollege.org.uk
■ Bradford College head of school, Paula Perrott: p.perrott@bradfordcollege.ac.uk
■ City and Islington College: www.capitalccg.ac.uk/candi/course/ ophthalmic-dispensing-level-6diploma/41877
Kaye McIntosh is a freelance writer and the former editor of Health Which?, Pregnancy and Birth and WI Life magazine. ■
By Sujata Paul FBDO CL
Contact lenses are a popular alternative to spectacles, providing millions of people with improved vision. However, standard contact lenses may not be comfortable or suitable for everyone due to their limited sizes and designs. This is where custom fit contact lenses offer a significant advantage. Custom lenses are designed to cater to the unique dimensions of each wearer’s eye, ensuring a more comfortable fit and better visual performance.
A significant challenge in contact lens wear is the high dropout rate, with studies showing that around one-third of wearers stop using lenses within five years. According to research by van Der Worp et al¹, the primary reasons for discontinuation include discomfort, dryness and poor lens fit. Another study by Pucker and Tichenor² supports this –pointing out that many of these issues can be addressed with better-fitting lenses. By offering lenses tailored to individual eye measurements, custom fit contact lenses aim to reduce the discomfort that often leads to dropouts. This improvement in fit can dramatically enhance the wearer’s experience, allowing for greater comfort and extended wear time.
A critical factor affecting contact lens comfort is the horizontal visible iris diameter (HVID), which is a key measurement in determining the appropriate lens size. Research suggests that approximately 23 per cent of patients require a lens diameter outside the standard disposable lens range³, which typically only offers diameters between 13.8mm and 14.4mm. This narrow parameter range can lead to discomfort for individuals whose eyes fall outside these dimensions.
Custom fit contact lenses address this issue by offering a wider range of diameters. These lenses are designed to fit more precisely, reducing movement and irritation on the eye’s surface. For example, custom monthly disposable lenses often allow for diameter variations up to 2mm, ensuring a better fit for patients with non-standard HVID measurements.
a flat plane passing through the corneal periphery. This measurement is related to the curvature of the eye and varies significantly from person to person. Standard disposable lenses typically have sagittal heights between 3,536 and 3,969 microns1, which may not suit everyone. Patients whose sagittal height falls outside this range often experience discomfort, as the lens may not conform to their eye shape correctly.
Custom lenses allow for fine-tuning of the sagittal height, offering a better fit for individuals with unique corneal curvatures. This personalised approach can result in improved comfort and less irritation, making custom lenses an ideal option for individuals who struggle with standard lenses.
Custom fit contact lenses are designed to meet the specific shape and size of everyone’s eye. Unlike regular lenses, which come in fixed sizes, custom lenses offer a much broader range of parameters. These lenses can be tailored to fit the precise contours of the cornea, providing an improved fit and greater comfort. They are available in various formats, including soft lenses, scleral lenses, hybrid lenses and rigid gas permeable (RGP) lenses.
Custom fit contact lenses offer several advantages over standard lenses including: superior comfort, improved fit, enhanced vision correction, and increased wear time.
In terms of comfort, custom lenses conform better to the eye’s unique shape, reducing the discomfort and dryness often associated with regular lenses. A better fit minimises lens movement on the eye, reducing the risk of irritation and ensuring a stable, comfortable experience.
Tool for measuring HVID
Another important factor in lens comfort is the sagittal height, which refers to the distance between the central cornea and
Custom lenses can provide better vision correction for individuals with irregular corneas, such as those with keratoconus or astigmatism. And with advancements in materials and the improved fit of custom lenses, users can typically wear them for longer periods without experiencing discomfort.
Ultravision’s Avanti custom contact lenses
HVID (mm) Diameter (mm)
10.70 – 11.30 14.00
11.40 – 11.80 14.50
11.90 – 12.60 15.00
Lens diameter is selected based on HVID measurements
14mm diameter
Average K (mm)
Base curve required (mm)
6.90 – 7.60 8.00
7.70 – 8.00 8.30
8.10 – 8.40 8.60
8.60 – 9.10 8.90
Over 9.20 9.20
14.50mm diameter
Average K (mm) Base curve required (mm)
6.90 – 7.20 8.00
7.30 – 7.60 8.30
7.70 – 8.10 8.60
8.20 – 8.70 8.90
8.80 – 9.10 9.20
Base curve is based on diameter and average K reading
Custom fit contact lenses are particularly beneficial for individuals with irregular corneas; conditions like keratoconus or postsurgical corneas require a precise fit that custom lenses can provide. Custom lenses can also offer higher levels of astigmatic correction compared to standard lenses.
The ideal fit, and a wider range of material choices, can reduce symptoms of dry eyes, improving moisture retention and comfort. And those who have struggled with discomfort or poor vision correction from regular lenses may find custom lenses to be a suitable alternative.
Fitting custom contact lenses begins with a comprehensive eye examination, during which an optometrist will take detailed measurements of the eye. This process typically involves detailed measurements, and advanced tools like corneal topographers are used to map the eye’s surface, capturing thousands of data points to ensure accuracy.
Based on these measurements, a custom lens is designed to fit the individual’s corneal shape and size. Custom lenses are manufactured using precise technology, such as lathe cutting, to meet the specifications of the wearer. Once the lenses are manufactured, they are fitted to
the patient and tested for comfort and visual performance.
When fitting custom contact lenses, it is important to follow the manufacturer’s fitting guide. Most manufacturers use an empirical fitting system that relies on HVID, keratometry (K) readings, and spectacle prescriptions to determine the appropriate lens choice. Alternatively, a fitting set may be used to trial different lens sizes and shapes.
Ultravision’s Avanti design (Figure 1) utilises peripheral balancing zones for stabilisation, allowing for crisp clear vision for every lifestyle. To fit the lenses, first select the diameter based on the patient’s HVID measurements (Table 1) using an HVID ruler (Figure 2). Next, select the base curve based on the diameter required and the patient’s average K reading (Table 2)
When assessing the fit of custom lenses, there are three main categories: optimal fit, tight fit, and flat fit. Each type of fit affects comfort, movement, and vision.
Optimal
■ Movement: The lens moves slightly with each blink, typically up to 2mm
■ Rotation: The lens is stable, with laser markings in correct position
■ Centration: The lens is well-centred
■ Comfort: The wearer experiences consistent comfort throughout the day.
■ Visual Acuity (VA): Vision is sharp, with no fluctuation before or after blinking
■ Movement: Limited movement, typically less than 1mm
■ Rotation: Stable, but the lens may rotate more than 10° causing discomfort
■ Centration: The lens is centred but may not move sufficiently
■ Comfort: Discomfort may occur when the wearer’s gaze shifts
■ VA: Vision may be clearer after blinking
■ Movement: Excessive movement, over 2mm
■ Rotation: The lens rotates unstably, leading to fluctuating vision
■ Centration: The lens decentres causing vision to drop when the wearer looks upward
■ Comfort: The wearer may experience general edge awareness and discomfort
■ VA: Vision worsens after blinking
Based on the initial assessment, adjustments can be made to improve lens fit:
■ Optimal fit: Proceed with ordering the final lenses
■ Tight fit: Flatten the base curve or reduce the lens diameter
■ Flat fit: Steepen the base curve or increase the lens diameter
Advances in contact lens technology have made custom lenses more accessible and effective. Innovations such as 3D printing, smart contact lenses and new materials are leading to even more precise customisation, ensuring a superior fit and enhanced comfort.
Custom fit contact lenses represent a significant advancement in vision correction technology. By offering a personalised solution tailored to each wearer’s unique eye shape and size, they provide superior comfort, better vision correction, and a more positive experience overall. These lenses are especially beneficial for individuals with irregular corneas, high astigmatism or those who have struggled with regular lenses in the past. For eyecare professionals, adopting custom fitting techniques can enhance patient satisfaction and retention, setting your practice apart as a leader in personalised vision care. As technology continues to evolve, custom lenses will become even more accessible and effective, making them a key option for anyone seeking optimal vision correction.
1. van Der Worp E, Wolffsohn JS, Jones L. Dropping the dropout rate. Contact Lens Spectrum 2020;35:36-40,42-43.
2. Pucker AD and Tichenor AA. A review of contact lens dropout. Clin. Optom. (Auckl.) 2020;25(12):85-94.
3. Caroline P. Pacific University Study on Contact Lens Comfort’. Contamac. January 2024.
Sujata Paul is clinical services manager at Ultravision. She has more than 25 years’ professional expertise as a skilled contact lens optician and in a professional services role. ■
In the next part of his series, Dominic Watson explains how to utilise the power and discipline of personal accountability to keep you on track...
We all know how easy it is to get enthused about a wellconceived project or goal, only for unforeseen circumstances to sabotage the implementation, kill any forward momentum and consign the project to the scrap heap. How many failed initiatives have you ended up shelving? And how many have you never even managed to start? The good news is you are not alone; many of us experience this at one time or another.
A low project success rate can lead to despondency, and condition you to expect failure; a mindset that means you opt out of even trying to set goals or take on major projects. Big transformational projects are more of a marathon than a sprint, therefore, our approach to execution needs to reflect the need for sustaining our efforts over the long term. It's time to learn to harness the enduring power of personal accountability.
Before we do this, let’s take a quick recap of the previous instalments of this series where we:
■ Identified the most common reasons the wheels come off personal and business improvement initiatives – and then;
■ Laid the groundwork in terms of the steps you need to take to ensure your project gets off on the right footing.
These were:
■ Choosing a suitable goal with an emotional hook that gets you truly motivated and fired up
■ Defining the objective properly and breaking the project down into the constituent tasks required for its successful implementation
■ Once launched, regularly measuring and reporting on progress (allowing you to refine and adapt your approach as you go)
I’m going to assume that you are comfortable in implementing the above three steps, so it is time to add an invaluable new component to your project tool kit: the power of accountability.
As I see it, the word 'accountability' is the ability to keep count (or score) on a project. Accountability is the cornerstone of successful business transformation, providing the discipline and motivation needed to overcome obstacles and achieve long-term goals. The power and effectiveness of having a good accountability partner – or partners –cannot be overstated.
Life, and especially business life, never
goes in a straight line and even the most disciplined people benefit from someone to keep them on track. As a business owner at the top of your tree, you have no ‘boss’ to report to. So try to find a third party to hold you to account.
For example, my decade long evolution from couch potato to credible runner (as documented in previous instalments of this series) is testament to the power of having personal accountability and being challenged and held to account.
Personal accountability manifested organically when I plucked up the courage to join a running club. In doing so, I committed myself to regular weekly runs with other like-minded people. During this crucial early adoption period, by showing up regularly, I quickly built new friendships and formed emotional bonds with my fellow club runners.
This meant that no matter how tired and hungry I felt after work, or how horrible the conditions were outside, I still found myself lacing my trainers and showing up. Occasionally, I was unable to make it at short notice and I would get a 'check-in' call from my club mates to find out what had happened. As a result, I would promise to be back at the next session, and I always kept my word.
Since I realised accountability was such a key pillar for success, I have gone on to replicate this strategy of putting accountability partners in place to ensure that I drive through all my other major undertakings.
Take, for example, book writing. Before I wrote a single word of my first published book (Rockstar Retirement) I had a book jacket cover mocked up, registered a domain, and had the cover image and a bit of blurb about the book published online for all to see. I then told a select group of people that I was writing a book, in full knowledge that they would check in with me regularly to ask how I was getting on. Later, it was painful having my original 120,000-word manuscript condensed down to a mere 75,000 words for the published version. My editor held me to account on my stated aim of high-quality writing – and in doing so helped me to 'kill my darlings' to create the best possible tome at that stage in my, then fledgling, writing career.
I have also harnessed the power of accountability to drive business projects through successfully. Sometimes these projects are my own, but increasingly I act on the other side of the equation – being the accountability partner and mentor. This segues us nicely into the most crucial question that will help you gain value from reading this article: what should personal accountability look like when it comes to your business?
Optical business registrants are accountable to the General Optical Council, which regulates and enforces all aspects of the clinical and medical elements of optical practice in the name of public protection. Practice owners are also highly accountable to HMRC for financial record keeping and taxation. The rules are extremely complex, and enforcement by HMRC is robust.
The list of red tape and regulations goes on and on, yet when it comes to
the genuinely commercial side of things – business disciplines such as strategy, planning, training, delegation, project management and implementation – there is often a vacuum in owner accountability.
Some use the excuse of being too busy being accountable to outside agencies – but blaming the burden of over-regulation for not having time to run a practice does not wash. There are plenty of optical practice owners whose businesses are thriving within the same framework – because they have learnt to delegate effectively.
TIP: IF YOU FIND YOURSELF BLAMING ADMIN AND PAPERWORK FOR STOPPING YOU EFFECTIVELY MANAGING YOUR BUSINESS AND INTRODUCING NEW INITIATIVES –TACKLE DELEGATION FIRST TO FREE YOURSELF UP TO ADD VALUE.
Another big excuse given for failures, is optical business owners accepting resistance from staff. Staff objecting to change, such as using new systems and processes, or being measured and held to account, cannot be allowed to thwart business evolution. When it comes to implementation of new projects, 'trouble at mill' normally emanates from trouble at the top.
Remember: anything with the potential to be transformational is likely to be hard and will carry a degree of short-term pain – taking everyone outside of their comfort zones. The buck stops with you as the owner, so you need to develop an accountability mindset – taking full responsibility for your actions and stopping making excuses.
One other crucial aspect of personal accountability that needs to be factored in is self-awareness. The more you understand yourself and are honest about your strengths and weaknesses, the better strategies you can design and deploy to achieve your goals.
When the team at Myers La Roche
value an optical business, there is one recurring theme that separates the profitable businesses, from the struggling ones: the level of investment in upskilling business and leadership skills and paying for training and good advice from experts in their fields.
Owners of the weakest businesses tend to try to be a jack of all trades – focusing on keeping costs low. The problem with this approach is that in business you cannot save your way to wealth. Whilst it is important to keep costs sensible, investing in advice, support, skills and guidance that will grow the client base and revenue is far more effective.
Tragically, the most motivating of all accountability partners wears a dark cloak and carries a scythe. An existential crisis in our own health is the ultimate accountability partner, and being told to get your affairs in order can work miracles for your delegation skills.
Some people come through potentially life-threatening illnesses with their businesses in much better shape –wondering why they left it so long. The key thing to take away from this is not that life is uncertain, but the fact that when there is no other option, most people can successfully implement major positive changes.
As a business coach I, in turn, employ a business coach and accountability partner on a regular basis. This not only keeps me clear and accountable on my goals, but it also has a knock-on impact in that I replicate the skills and techniques to work with – and get the best from – my staff.
I have seen plenty of owners, who had previously claimed it was impossible to find the right staff to delegate to, suddenly become master delegators. This has turned their businesses into successful semi, or even fully, managed businesses in a matter of months after engaging an accountability partner.
“I’d like a bit of that,” I hear you say. “Where do I sign up?” The truth is that there is nothing stopping you from transforming your business and yourself right now –other than your mindset and approach. So, what are you waiting for? Time to lace up those trainers...
Dominic Watson is a director of Myers La Roche. He has more than 20 years' experience in the optical and audiology sector as a management and marketing consultant, business analyst and specialist business broker. He is a published author, with his debut book being Rockstar Retirement Programme. How to Retire Like A Rockstar. ■
By Joan Grady
Partnerships between major brands and celebrities create excitement, shared aspirations and values. These collaborations in eyewear, fashion and accessories impact style creativity and project a unique message.
Daniel Smerald, director of sales and marketing at Atlantic Optical, says: “Many consumers feel a personal connection to their favourite celebrities. Wearing eyewear that has been influenced or designed by them can create a sense of kindship or admiration. It’s as if they are wearing a piece of their idol’s personality or style.”
Authenticity is paramount, as is quality and design integrity, with the celebrity intricately involved in the creation, development and process of the designs.
JOAN COLLINS + STETSON EYEWEAR
Nowadays, celebrity partnerships experience an exhilarating dynamic with extensive marketing campaigns and a vast reach through social media. As Daniel
Atlantic Optical, has a successful eyewear partnership with multiple-award winning theatre, film and TV star Joan Collins. The British born actress is probably most revered for her dramatic portrayal of the ruthless, fictional character Alexis Colby in the Dynasty series. Joan received an OBE from Queen Elizabeth II, plus she is an avid supporter of numerous charities, particularly for children.
“I love wearing sunglasses,” says Joan. “Eyewear and sunwear has to make you feel glamorous, chic and of course protect you from the sun – plus style is so important when it comes to your eyewear: it’s one of first things people notice.”
The star continues: “When you wear sunglasses, they must make a statement of who you are, your lifestyle, your taste in fashion, and what makes you unique. When I put on a pair of glasses – sun or optical – I want to feel that pazazz”. It’s important to wear sunglasses even in winter, as the UV rays can sometimes come through very cloudy days. Sunglasses should be worn also by children to protect their eyes.”
observes: “Limited edition collaborations often create a sense of exclusivity and desirability. Consumers may feel that owning a piece designed by their favourite celebrity gives them a unique and special item.”
Stetson Eyewear, distributed by
The Joan Collins collection for Stetson Eyewear includes sunglasses and optical designs in acetate, metals and combinations of the two. The streamlined silhouettes are flattering, easy to wear and timeless – with elegance and discretion. “My favourite colours are black and tortoiseshell, and in the summer, white. My favourite fashion colours are black, white and peach,” notes Joan.
Fashion aware and recognised for her distinctive style, she and Princess Diana were among the author Truman Capote’s Swans in the1980s, a select group of gorgeous women who were wealthy, witty and wonderful company. Whom does she think would be the most glamorous Swan today? “Without question, it’s Catherine Princess of Wales,” she replies.
ROGER FEDERER + OLIVER PEOPLES
Tennis legend Rodger Federer has won numerous international trophies with his amazing grace, energy and elegance on the court. Now retired from tennis, his narrative includes multiple philanthropic projects. The Roger Federer Foundation provides educational opportunities for children in Africa and his native Switzerland. Federer’s Commencement Address at Dartmouth College this summer was applauded as one of the best by educators and business executives.
The sports star’s eyewear collaboration with Oliver Peoples, distributed by EssilorLuxottica, highlights frames with cool
style and chic. His elegance, sophistication and personal sartorial concepts are now available in stunning eyewear that includes sunglasses and shield frames.
Roger says: “Sunglasses are something I’ve always enjoyed as my sport has required me to chase the sun 80 per cent of my life. One of the main goals of our collection was to create sunglasses that could be utilised in every aspect of one’s routine – off or on the court.”
Quality and distinct details are embedded in each Federer frame, with high visual quality lenses and premium materials. The ultralight designs – the maximum weight is 35g – feature universally flattering silhouettes for a variety of face shapes. Every pair is designed for comfort and ease, with rubber grip details that sit comfortably on the back of the ears and nose. For
lifestyle and sport, each frame is created to be as luxurious as it is durable, as beautiful as it is functional.
Professional footballer David Beckham was praised for his passing range, crossing ability and free kick taking, one of the most recognisable midfielders of his generation. A global ambassador for football, nowadays he is president and co-owner of Inter Miami CF and co-owner of Salford City. Beckham is an OBE, deeply involved in charitable pursuits as an official ambassador for King Charles III’s King’s Foundation; and he energetically supports UNICEF and Malaria No More.
The global style icon has an eyewear collaboration with the Safilo Group, featuring distinctive, timeless designs with sleek silhouettes and refined details. Beckham works closely with in the Safilo design team to create a comprehensive collection of sunglasses and optical frames.
The autumn/winter 2024 collection seamlessly blends an easy-going British style and attitude with a vintage, contemporary spirit, whilst maintaining a keen emphasis on detail and functionality. Beckham’s passion for motorcycles is stylishly expressed the DB99 visor that combines a modern masculine aesthetic in a sleek wraparound mask shape.
For independent practices, eyewear collaborations are an electrifying element that spark consumer interest. As Daniel Smerald notes: “There is no denying the allure of celebrity. Collaborations often evoke glamour and excitement. Wearing something that has been touched by a famous person can provide an element of ‘stardust’ to the wearer’s experience. In essence, collaborations between eyewear brands and celebrities offer consumers a unique combination of style, exclusivity and emotional connection. This can also lead to increased brand loyalty and sales.” ■
ALCON UK
tel: 0371 376 0017 | fax: 0871 351 1005 | web: www.uk.alcon.com
ASSOCIATED OPTICAL
tel: 01628 600410 | fax: 01628 666495 | email: sales@assopt.co.uk | web: www.associatedoptical.com
ATLANTIC OPTICAL UK LTD
tel: 02920 362 136 | fax: 02920 362 137 | email: info@atlanticoptical.co.uk | web: www.atlanticoptical.co.uk
BAUSCH + LOMB
tel: 020 8781 2900 | web: www.bausch.co.uk
BIB OPHTHALMIC INSTRUMENTS
tel: 01438 740823 | email: sales@bibonline.co.uk | web: www.bibonline.co.uk
BONDEYE OPTICAL
tel: 0121 7723888 | fax: 0808 2801865 | email: sales@bondeyeoptical.co.uk | web: www.bondeyeoptical.co.uk
CALEDONIAN OPTICAL LTD
tel: 01224 596 006 | email: info@caledonianoptical.com | web: www.caledonianoptical.com
CARDNET
tel: 0345 604 2491 Option 2
CENTROSTYLE OPTICAL CENTRE SUPPLIES LTD
tel: 01923 239267 | fax: 01923 253951 | email: sales@centrostyle.com | web: www.centrostyleproducts.com
CFH DOCMAIL
tel: 07834 173 288 | email: chris.burridge@cfh.com | web: www.cfhdocmail.com
CITATION
tel: 0161 464 6731 I email: enquiries@citation.co.uk | web: www.citation.co.uk
CONTINENTAL EYEWEAR
tel: 0151 426 3907 | fax: 0151 426 9340 | email: sales@continental-eyewear.co.uk | web: www.continental-eyewear.com
COOPERVISION
tel: 0870 9000 055 | email: enquiries@coopervision.co.uk | web: www.coopervision.co.uk
DE RIGO UK LTD
tel: 01923 249491 | email: info.uk@derigo.com | web: www.derigo.com/en
DUNELM OPTICAL
tel: 01388 420420 | fax: 01388 810101 | email: dunelm@dunelmoptical.co.uk | web: www.dunelmoptical.com
ESSILOR
tel: 01454 281281 | fax: 01454 28128 | email: orders@essilor.co.uk | web: www.essilor.co.uk
EYESPACE
tel: 01527 870550 | fax: 01527 837012 | email: info@eyespace-eyewear.co.uk | web: www.eyespace-eyewear.co.uk
GO EYEWEAR UK LTD
tel: 0800 9178270 | web: www.goeyeweargroup.com
HILCO EUROPE
tel: 0800 591150 | email: info@hilco.co.uk | web: www.hilcovision.co.uk
HOYA LENS UK
tel: 0845 330 0984 | fax: 0845 330 0977 | email: enquiries@hoya.co.uk | email: orders@hoya.co.uk web: www.hoyavision.com/uk
INSPECS
tel: 01225717000 | web: https://shop.inspecs.com/ | email: customerservice@inspecs.com
LAB3SIXTY
tel: 0113 5211071 | email: Info@Lab3Sixty.co.uk | web: www.lab3sixty.co.uk
LENSTEC EYEWEAR
tel: 02920 857122 | fax: 02920 920480 | email: eyewear@lenstec.co.uk | web: www.lensteceyewear.co.uk
LENSTEC OPTICAL
tel: 02920 883009 | fax: 02920 889798 | email: LenstecCC@lenstec.co.uk | web: www.lenstecopticalgroup.co.uk
The future of practice management software is here.
www.optinetuk.com
Think independently
Scan the QR code or call 0844 873 1110 to open an account.
Preferred Suppliers are suppliers who, by prior arrangement, offer members of the PK National Eyecare Group preferential terms. For full details and terms offered to the membership, please call 01580 713698.
LUXOTTICA (UK) LTD
tel: 0808 1658 8555 | web: www.luxottica.com/en
MARCHON
tel: 0800 72 2020 | email: csuk@marchon.com | web: www.marchon.com
MARK’ENNOVY
tel: 0800 3280610 | fax: 0800 3280649 | email: mkservices@markennovy.com | web: www.markennovy.com
MENICON UK LTD (FORMERLY DAVID THOMAS)
tel: 01604 646216 | fax: 01604 790366 | email: enquiries@menicon.co.uk | web: www.menicon.co.uk
MID-OPTIC
tel: 01332 295001 | fax: 01332 295158 | email: orders@midoptic.com | web: www.midoptic.com
NORVILLE
tel: 01452 510321 | email: sales@norville.co.uk | web: www.norville.co.uk
No7 CONTACT LENSES
tel: 01424 850620 | fax: 01424 850650 | email: info@no7contactlenses.com | web: www.no7contactlenses.com
OPTINET LTD
tel: 0845 313 0233 | email: sales@optinetuk.com | web: www.optinetuk.com
PERFORMANCE FINANCE
tel: 01536 529696 | fax: 01536 310033 | email: info@performancefinance.co.uk | web: www.performancefinance.co.uk
POSITIVE IMPACT
tel: 08446 696907 | email: sales@positiveimpact.co.uk | web: www.positiveimpact.co.uk
PRACTICE BUILDING
tel: 0800 840 3988 | email: andy@practicebuilding.co.uk | web: www.practicebuilding.co.uk
RETAIL EXPERIENCE DESIGN (RED)
tel: 024 7710 3494 | email: design@retailexperiencedesign.co.uk | web: www.retailexperiencedesign.co.uk
RODENSTOCK
tel: 01474 325555 | email: sales@rodenstock.co.uk | web: www.rodenstock.co.uk
SAFILO UK LTD
tel: 00800 72345600 | email: customerserviceuk@safilo.com | web: www.youandsafilo.com
SEIKO OPTICAL UK
tel: 01452 610033 | fax: 01452 638250 | email: orders@seiko-optical.co.uk | email: info@seiko-optical.co.uk web: www.seikovision.com/uk
SILHOUETTE UK LTD
tel: 020 8987 8899 | fax: 020 8987 2430 | email: office@silhouette-uk.co.uk | web: www.silhouette.com
SPEC-CARE LTD
tel: 01392 460806 | email: info@speccareservices.co.uk | web: www.speccareservices.co.uk
STEPPER UK
tel: 01732 375975 | email: sales@stepper.co.uk | web: www.steppereyewear.com
TANT LABORATORIES
When you prescribe contact lenses, you prescribe freedom. We’re stepping up to do more, supporting you to Prescribe Freedom for more people than ever
coopervision.co.uk
STEPPER (UK) Limited 11 Tannery Road, Tonbridge Kent - TN9 1RF 01732 375975 www.stepper.co.uk
tel: 01279 653785 | fax: 01279 658308 | email: TantCC@tantlabs.com | web: www.lenstecopticalgroup.co.uk
THEA PHARMACEUTICALS LIMITED
tel: 01782 381698 | email: orders.uk@theapharma.com | web: www.thea-pharmaceuticals.co.uk
THOMSEN DENMARK
tel: 07899727671 | email: lee@thomsendenmark.dk | web: thomsendenmark.dk
ULTRAVISION
tel: 01525 381112 | fax: 01525 370091 | email: info@ultravision.co.uk | web: www.ultravision.co.uk
WINDCAVE LTD
tel: 0800 088 6040 | email: sales@windcave.com | web: www.windcave.com
