1-26-12 Proposed ELP Community Energy Savings Guidelines

Southern California Edison Energy Leader Partnership Proposed Alternative to Reach Community kWh Savings Goals as presented by the Implementer Peer to Peer Work Group January 26, 2012 General Provided below are several alternative approaches to meeting the community energy saving criteria in the Energy Leader Partnership (ELP) model.

The goal of the Energy Leader Model (ELM) is to reduce energy use, with the cities/counties leading their communities by example. A secondary goal is to raise the awareness of energy efficiency opportunities to the larger public.

Expectations Local governments in an ELP, in addition to municipal kWh savings must meet predetermined community savings goals to advance in the ELM, based on 2004 energy consumption baseline.

Support information needed from SCE: community baseline Community Savings Requirements Value

Silver

Gold

Platinum

0%

5%

10%

20%

Support information needed from SCE: Amount needed in kWh to reach each level.

Fact The energy use community profile of cities/counties throughout the ELM vary by the predominant users in each jurisdiction. Some local governments have high manufacturing energy use, while others have high residential energy use. However, the process to move up along the ELM is the same regardless of energy profile.

Support information needed from SCE: Energy User Profile

Challenge Some cites/counties in an ELP are unable to reach their community kWh savings goals under the current structure.

Hypothesis Local governments are challenged to reach their community savings goal if there is not a utility core program to address their predominant energy user sectors.

Proposed Solutions Listed below are two scenarios for SCE‟s consideration as solutions to the current challenge faced by many cities to hit the community savings requirements in the ELP. The Peer to Peer group is available to answer any questions or offer additional clarification related to these scenarios. The goal is to work with SCE to give local governments flexibility in implementing solutions in 2012 and begin planning for 2013 and beyond.

First Scenario: Alternative Community Savings Track We recommend that community kWh savings goals be reviewed quarterly between the SCE Program Manager, SCE Account Manager, SCE Public Affairs Manager and the program implementer. For local governments that are not progressing toward their community kWh savings goals, or are identified by the team listed above as being unable to meet the goal due to their community energy use profile would enter into an alternative community savings track.

The alternative community savings track would be a way in which struggling jurisdictions could meet kWh savings goals by assigning kWh values to various events.

We would recommend (and have put forward the below proposal without defined values) that SCE evaluate the potential kWh savings based on per person „touch‟ value, i.e. one-on-one contact with a home show attendee is likely to result in an average reduction of X number kWh, based on their own empirical data.

We propose that ELP community outreach effort should not change, but should be valued on so that the effort a city/county makes can be quantified toward their community kWh savings goals. Using existing ELP ME&O budgets, as well as leveraging utility programs, the proposed solutions could be valued by SCE and documented city/county efforts would count toward community goals.

Examples of proposed solutions *all proposed solutions are targeted toward the top energy users that make up the „community‟ energy use, i.e. if the top energy user is food production, then all efforts

would be targeted at those businesses, employees, trade associations and industry publications that produce food. When we say “customers‟” we mean the specific subset customers that make up the top „community‟ energy users.

Activity

Earned Credit

Support from SCE or to SCE from Local Gov.

Distribute Energy Solution brochure to % of customers.

Earn x,xxx kWh savings toward community goal.

# of customers in market sector; Energy Solutions targeted at market sector.

Direct mail campaign to highest energy user category customers--certain % of customers enroll in a SCE program.

Earn xx,xxx kWh savings toward community goal.

Letter from City; Did You Know? type flier; peer success story; email promotion.

Run „how to save‟ tips in local publication (newspaper, trade publication, community bulletin, etc.).

Earn x,xxx kWh saving toward community goal.

Template advertisements

Co-branded display at a marketing and outreach event directed at the highest user industry

Earn x,xxx kWh savings toward community goal; earn an additional x,xxx per 2,500 attendees

Utility print pieces, utility giveaways; Mobile Education Unit

Host an education session for customers in the highest use category.

Earn x,xxx kWh savings toward community goal; earn an additional xx kWh per person in attendance

Speaker or presenter; curriculum

Run radio promotion targeting highest energy user category in local market

Earn xx,xxx kWh savings toward community goal

Script

Second Scenario: Community Energy Efficiency Outreach Menu A City would have the option of completing the community energy savings reduction requirement or the city could choose to meet community criteria by completing outreach activities promoting residential and non-residential energy saving actions from a predetermined “menu”. Cities may propose additional community marketing, education and outreach activities not listed on the preapproved menu to be considered on a case-bycase basis.

Silver Tier Requirements To fulfill the Energy Leader Partner model‟s Silver level requirement for Community Outreach, a Partner City must: ● Meet 5% community energy savings based on 2004 baseline OR ● Complete community outreach activities totaling at least 5 points as listed on the menu below Gold Tier Requirements To fulfill the Energy Leader Partner model‟s Silver level requirement for Community Outreach, a Partner City must: ● Meet 10% community energy savings based on 2004 baseline OR ● Complete community outreach activities totaling at least 10 points as listed on the menu below Platinum Tier Requirements To fulfill the Energy Leader Partner model‟s Silver level requirement for Community Outreach, a Partner City must: ● Meet 20% community energy savings based on 2004 baseline OR ● Complete community outreach activities totaling at least 20 points as listed on the menu below Community Energy-Efficiency Outreach Menu ● Promote energy-efficiency at a community event (i.e. host an informational booth) - 2 points each (maximum of 3 events) ● Include energy-efficiency articles in a community newsletter or email blast - 2 points ● Create energy-efficiency information page on city website - 2 points ● Presentation on energy efficiency to a local organization (ex. Rotary Club or HOA) - 2 points ● Promotion of a business green labeling program associated with energy reduction - 3 points ● Host a community energy-efficiency workshop - 4 points each (maximum of 2 workshops) ● Develop energy-efficiency “success story” featuring a municipal or community EE retrofit project - 4 points ● City Council meeting presentation - 4 points ● Bill and/or license insert information piece - 4 points ● Develop Green Business Certificate for program promotion to small businesses 5 points For All Scenarios: Documentation Towards ELP Within 30 days of event/campaign completion appropriate documentation should be

submitted to SCE program manager for credit toward community kWh savings goal.

Progress toward goal would be reflected on the following quarter's ELP report card.

Acceptable forms of documentation could include: ● Contract for event space rental, including event management company/event host attendance projections. ● Event fliers promoting local government partnership participation. ● Sign in sheets. ● Contact cards completed by the contact. ● Copy of invoice for printed or mailed materials.

Support information needed from SCE: ME&O event participation report template.