JULY 2014
59
Cathy Roselli:
Bringing Style and Substance to Real Estate We all hate those damn real estate agents, right? Well, Verve spoke to Cathy Roselli of Ray White Remuera, who has spent a lifetime working to combat that preconception. Cathy Roselli has been in the real estate industry for 23 years. Bringing a stylish dimension to business is something that she has always sought to do. As a life-long Audrey Hepburn fan, style and substance have always been at the heart of Cathy’s approach to life and work. To Cathy, being successful is about having the right attitude and approach. “It is always a privilege to represent a seller,” she says. “After all, I am working with what is often their largest financial asset. I understand the power of reputation and how important it is: it drives me to the level of service I aspire to deliver.” Cathy explains that real estate is not only her business, it is her passion. “Selling a home doesn’t happen in isolation — my longevity, consistency and experience mean that I can talk about ‘my lifetime of real estate experience meeting your changing needs’ because, as my own needs changed when I had children, I have learned that real estate needs change too.” “My experience in all market conditions over the last two decades has taught me that the key to real estate is to build meaningful and trusting relationships over a lifetime.” “Ultimately, I am always more interested in helping my clients make a decision that is good for them. I am a specialist when it comes to helping people sell their homes, so I am committed to helping my clients get the outcome that is right for them and for their family.”
Being sought out and referred to as people’s real estate woman of choice gives Cathy a real sense of pride in what she does, and what she delivers. “Success doesn’t come easily, but if you work at it constantly and always look to better your best – well, sooner or later, you start to get a reputation for it!” Cathy grew up “in a giving family environment” in which self-motivated achievement was the foundation. “Get on with it, always perform at your best, and better your best” was the mantra of Cathy’s family. “My family have always been pioneers in whatever they did. My mother was a sprinter, but at that time wasn’t allowed to compete in the Commonwealth Games, and my father has a Queen’s Service Award for giving to the community. My great-grandfather left the family farm to better his best by searching for gold, and my grandmother threw in the towel on making cucumber sandwiches at the bowling club and pioneered bowling with her husband when it was men only... as a result, a new club was established.” According to Cathy, everyone she knew told her that she was crazy to get into real estate in the late 1980s, when the crash had brought the market to its knees. “Breaking boundaries is in my heritage! I was lucky that early on in my career I worked for Ian Paterson, who is one
of my mentors to this day. He taught me that performing at my best means ‘never stop learning’. Training is a big component of what I do – I’m prepared to invest in myself so that I can deliver absolutely the best results for my clients and for the profession.” So, how is being a woman in the industry an advantage? Cathy says that female real estate professionals bring a different, more stylish, dimension to bear. “We see the style and the substance. But, without hesitation, what gives me the most satisfaction, regardless of my gender, is achieving great results for my clients. I am proud of what I do, particularly when I generate exceptional value. And I become more motivated every day. “Having ‘sell’ in my name drives me to do my absolute best every day, applying all my experience, connections and capabilities to achieve new heights for my clients, my profession and myself — and then to better my best.”
FOR MORE INFO VISIT: Cathy Roselli, Ray White Remuera, Megan Jaffe Real Estate Limited (REAA 2008) cathy.roselli@raywhite.com, www.cathyroselli.com or call 021 750 454