be inspired be inspiring
We create
great brands
Velocita combines big agency resources with start-up responsiveness. We help businesses and teams showcase what it is they do and how they provide value through the power of storytelling.
Brands we have partnered
Since 2008, we’ve been creative partners to 100+ global brands and Fortune 500 companies, collaborated with numerous businesses and delivered 10,000+ projects.
Our areas of expertise
Vision and Mission
Employer Brand Communication
Internal Communication
Purpose and Values
Marketing Communication
Brand Positioning
Stakeholder Reports
Office Branding / Environment Graphics
Employer Brand Social Media
Employer Value Proposition (EVP)
Website UX/UI
Recruitment Marketing
Social Media Marketing
CSR Communication
Strategy / Communication / Design
Employer Brand
Functional Benefit Economic Benefit Psychological Benefit
“What will I be doing?”
The Job - Tasks and Activities
The Competencies – Skills, Experience Development
The Relationships –Boss, subordinate, peers
“How will I be rewarded?”
The Recognition –The goals that will be appraised
The Pay –Compensation
The Benefits – Nonmonetary components
“How will it make me feel?”
Pursuing what my Heart desires –A career aligned to my purpose that will make me happy
Employer Brand is the thing:
• That should attract people to come and work for your organisation
• That is a consistent experience during the employee’s tenure
• That employees should sorely miss once they have left the organisation
Employer Brand Creation
Its rather the process of
Identifying what makes your organization special, and Communicating it well, to our target talent
Approach for Employer Brand creation
Identifying
EVP Creation
Discover:
• Review state of the market and competition
• Insights from Focus group discussions
• One-on-one leadership discussions
• Map perceptions among existing team-members
Develop:
• Develop EVP options and pillars, along with reason to believe
• Conceptualizing EVP Creative Expression
• Creating EVP playbook
Launch:
• Launch plan to communicate the new EVP internally and externally
• Creating all communication collaterals for the launch
Activating
Employee Engagement/ Communication
• Annual engagement and communications calendar
• Internal campaigns
• Content and creatives for all collaterals
Office Space Branding Click here to see work reference
• Theme and messaging,
• Content and creative designing
• Implementation/ execution
Activating EVP: Prospect Employees
Campus Connect Social Media Marketing
• Engagement calendar
• Guest lectures
• Campus competitions
• Live projects
• Facility visits
• Internships
• Jobs fairs/events
• Execution (messaging, content and creatives)
• Monthly post calendar
• Engagement activities
• Internal Culture
• Rewards and recognition
• CSR initiatives
• Employee advocacy, etc.
• Post creation (content and creatives)
• Post upload and engagement
• Monthly analytics
Recruitment Marketing
Click here to see work reference
Click here to see work reference
• Online: Social Media, Digital publications, OTT s, Apps, Games
• Offline: Newspaper, magazine, radio, billboard, events
• Advt. campaign messaging
• Content and creatives
• Execution and analytics Click here to see work reference
Employer Brand: Measure of Success
Short Term
Social Media Matrix
• Follower base
• Reach
• Engagement
• Re-shares
• Website Traffic from Social Media
• Paid Job-campaign performance
Employee Experience
• Internal CommunicationEmail open rate
• Participation in engagement activities
Website
• Monthly Traffic
• New visitors
Long Term
Employee Experience
• Annual employee satisfaction score
• External certification (GPTW, Best Employer, etc.)
• Opinion website ratings
• Drop in Attritions rate
Talent Acquisition
• Increase in relevant application
• Reduction in time to fill new/open positions
• Referral campaign performance
• Reduction in cost of talent acquisition
Overall Business
• Time to market
• Operational stability
• Ability to scale
Our Differentiations
Approach
We offer an integrated approach that leverages the power of key elements - internal communication, employer branding, employee advocacy, and recruitment marketing—to create a holistic and impactful talent attraction and retention strategy. Integrated
Robust Experience Creative Excellence
We leverage our experience of working with Global clients and assisting them in their Employer brand journey, ensuring we bring the latest trends and industry best practices to the table.
Our team of experienced professionals combines creativity and innovation to craft compelling employer brand narratives, engaging employee advocacy campaigns, and targeted recruitment marketing initiatives.
EVP Creation and Launch
Shell: EVP Pillars
Impactful work
Have a world-class career at the forefront of global energy that contributes to the prosperity and wellbeing of billions of people.
Thrive in an environment that prides in continuous learning and development and see your work make a global impact in billions of lives every day.
Diverse community Global Opportunities
Be part of a talented, proudly diverse, performance-oriented team with shared values who look out for each other.
Work in an empowering work environment, together with highlyskilled, like-minded professionals in building sustainable energy solutions.
Drive your career to new heights as you work on global opportunities in an organization that constantly encourages new ways of thinking and working. Work on global-scale projects that provide many opportunities for you to broaden, stretch and realise your full career potential.
Make it with pride
Collaborate with pride
Be more with pride
We believe that success is no accident. It takes hard work, perseverance and love for what you do.
We believe everything that you do every day at work matters.
At Shell, be a part of a culture that takes pride in having you and the work you do. That allows you to make a difference and explore what the future holds. Be empowered by a workplace where diverse perspectives, cultures and values are accepted, celebrated and worn like a badge of honour.
We believe that success is no accident. It takes hard work, perseverance and love for what you do.
We believe everything that you do every day at work matters.
At Shell, be a part of a culture that takes pride in having you and the work you do. That allows you to make a difference and explore what the future holds. Be empowered by a workplace where diverse perspectives, cultures and values are accepted, celebrated and worn like a badge of honour.
Make it with pride
Collaborate with pride
Be more with pride
Shell: EVP Launch Visuals
NPCI: EVP Pillars
Pride
Build the nation with pride
High-impact opportunities
• Contributing to Building the Nation
• Adding value for the common people
• Creating the next billion / trillion in different spaces
Cutting-Edge Technology
Major Technological Innovation in NPCI
• Deep Learning, BlockChain, Edge Computing, NLP, SaaS, IoT, Digital Twins, Augmented Reality
NPCI Learning Academy
• Learning for deep tech, deep domain skills including learning journeys, sandbox/labs/capstone projects, Industry recognised NPCI certification / higher education with renowned academics
Be the Next-Gen Tech Jedi
• Participate in Independent Ideas Incubator, Hackathons, etc. Also, build Cross-tech & Crossfunctional Expertise
Accelerated Career Growth
• Limitless opportunities to grow your career with Learning and Development through IDPs, IJPs, Role Progression
Write the future
Global Payment Network
• Deep Tech Organization driving Global Payment Network
Major Technological Innovation in NPCI
• Deep Learning, BlockChain, Edge Computing, NLP, SaaS, IoT, Digital Twins, Augmented Reality
NPCI as Key Technology driver
• NFinite Platform, Vajra, Open-Source Products, AI/ML Platform, Start-up engagement
NPCI Innovation Lab
• Building Sandbox for AI & BlockChain, Open Data Platform
Working together to build the Nation, through nextgen technologies for a stronger tomorrow!
Opportunities
Future Technology Solutions
Let’s Build Together
Let’s Build Together
NPCI: EVP Launch Visuals
Internal Communications: Campaigns
Benefits Campaign
Campaign Concept
Superpowers for Superheroes
Our campaign idea was derived from McAfee’s tagline – Together is Power.
All our team-members are superheroes for all that they do and the value they generate. They juggle all their responsibilities at home and at work while protecting the world from cybercrimes, making the world a safer place. It’s honestly a lot.
That’s why McAfee offers a range of benefits and rewards, to give them more fire-power.
In order to humanise our concept, we wanted to depict our team-members as a superhero and the benefits as their superpowers. This was physically installed at 10 prominent location inside the office.
In all our digital communication, we also associated a prop vis-à-vis each super power. This ensured a deeper mind-recall.
Internal Communications: Stand-alone collaterals
Employee Advocacy videos
Office Space Branding
Campus Connect
Social Media Marketing
Communicating Amdocs EVP through Social Media
Amdocs India: Impact of Social Media Marketing
Amdocs India: Impact of Social Media Marketing (since
Brand Awareness (Instagram followers)
1580 to 14.5k
Brand Awareness (LinkedIn India followers)
4.3L to 6.6L
Brand Engagement (Instagram engagement) 0.6% to 5.3%
Brand Engagement (LinkedIn engagement)
7% to 13.7%
User Generated Post (Avg. mentions per month) 33 to 156
Increase website traffic
Increase traffic to career pages on Amdocs website, from our social media pages
NICE Employer Brand Social Media
Women in Tech
Employee Stories
Fun at Work
CSR Initiatives
Impact of Employer Brand Social Media
Brand Awareness (Instagram followers)
364 to 3500
Hire from Product Companies. Improvement in market perception
9,883 total employees
Brand Engagement (clicks on NICE career page)
Job Offer Drop-outs (Resume Submission) 30% to 17%
Instagram Engagement
269 to 45826
Increase in internal engagement
Employees want to share their stories and get featured on NICE Instagram handle
11,485
Meet Sheila Fernandez, a soft-spoken ITSO ops engineer by profession, and a Champion of Shell’s Employee Referral Programme by choice. Sheila has helped grow our vibrant Shell community through her efforts and we’re really glad to have her in the team. When she’s not referring top talent at Shell, she’s also been seen cooking, singing and painting in her free time.
Just like Sheila, you can refer a talented contact for a role at Shell too. Begin your referral journey today. Click here
#ERP, #SBOManila, #TrulyRewardingReferrals
Recruitment Marketing: (Online)
Amdocs Mega Interview Drive
Mega Interview Drive which would welcome applications from freshers and techies in the early years of their careers (1 to 5 years of work exp.):
- Candidates from across India can apply
- Candidates will have to fill up an initial application form and the shortlisted candidates will be interviewed by the hiring managers
- Positions for Java, C++ and Functional Testing
- Target age group: 22 to 30 years
Campaign Messaging
• We wanted to do a campaign that’s of relevance and spark interests among the target group of 1824 y/o.
• Hence, we decided to build the campaign messaging around the popular sitcoms and OTT series, which is an active interest among our TG.
• At the same time, this will make us stand out among, as opposed to mundane hiring posts on Instagram/ LinkedIn from other tech organizations.
Campaign Creatives
Brand Awareness (Impressions)
Brand Engagement (clicks to Landing page)
16,090+
500,134 + Cost per click (INR) ~26
Media Spend (INR)
400,000
Brand Consideration (Resume Submission)
1183
Cost per resume submission (INR) ~353
54
Brand Loyalty (Additional New Followers)
Recruitment Marketing: (Offline)
Outdoor (Hoarding)
Let’sstartwith ourcustomers! Who are they?
Campus hires
Jr. lateral hires
Sr. lateral hires
Personality traits: Curiosity
Career Goals: Learning Employment motivations:
- Diffrent/ Innovative/ Disruptive
- Learning opportunities
- Social good
- Communication
- Collaboration
Personality traits: Individuality
Career Goals: Develop Expertise Employment motivations:
- Financial stability
- Defined career tracks
- Skilling opportunities
- Open org culture
Personality traits:
- Ambitious
- Dependable
Career Goals: Leadership positions Employment motivations:
- High growth prospects
- Recognition
- Other benefits (health insurance etc.)
- Work-life balance
Influencers
(Journalists, analysts, media companies)
Personality traits:
- Ambitious
- Dependable Concerns and motivations
- Interesting stories
- Communication
The world at large (Parents, teachers etc.)
Personality traits:
- Competitive Concerns and motivations
- Financial stability
- Skilling
- High growth prospects
People don’t buy what you do, they buy why you do it.
Simon Sinek
Importance of employer brand for attracting candidates
of candidates research about firm’s reputation and employer brand before applying for a job
of employees say that employer brand plays a significant role in their ability to hire talent of candidates would NOT accept a job in a firm with a bad reputation even if they wouldn’t have a job