be inspired be inspiring
We create
great
Velocitta combines big agency resources with start-up responsiveness. We help businesses and teams showcase what it is they do and how they provide value through the power of storytelling.
Brands we have
Since 2008, we’ve been creative partners to 100+ global brands and Fortune 500 companies, collaborated with numerous businesses and delivered 10,000+ projects.
Our areas of
Vision and Mission
Employer Brand Communication
Brand Identity
Internal Communication
Purpose and Values
Marketing Communication
Brand Positioning
Stakeholder Reports
Office Branding / Environment Graphics
Employer Brand Social Media
Employer Value Proposition (EVP)
Website UX/UI
Recruitment Marketing
Social Media Marketing
CSR Communication
Strategy/Communication/Design
Reimagining the Digital Experience of Vilas Javdekar Developers
A Premium Narrative Website Journey
Our Goal:
• To design a modern, dynamic, and narrative-driven website that brings Vilas Javdekar's story, projects, and values to life in a premium digital experience.
Primary Audiences:
• Homebuyers (Local and Domestic)
• NRI Investors
Key Objectives:
• Showcase brand legacy and vision
• Present projects in an engaging, modern format
• Build emotional trust and conversion
Design Approach
Narrative-Driven Design
• Scroll-based storytelling journey
• Visual immersion using motion and animation
• Layered content structure with clear drill-down paths
Experience Flow:
• A seamless blend of story, interaction, and conversion
Scroll-based Experience
Scene 1: Opening Shot- The World
Below You
Visual: A top-down drone view of Pune at dawn, softly animated.
Effect: As you scroll, the city zooms in to reveal the skyline… and slowly fades into a premium Vilas Javdekar township.
Text fades in:
“We don’t just build spaces. We shape legacies.”
Cue to scroll: Downward pulse or soft scroll-triggered zoom.
Scene 2: Enter the Legacy
• Transition: The aerial township transitions to old blueprint sketches, sepia-toned documents, and vintage site photos.
• Narration (optional): A voiceover or subtle copy narrates:
• “It started with a promise — to build homes as if they were our own.”
• Effect: Scroll animates through decades –showing growth like a morphing tree of projects.
• Overlay: Key years and milestones animate onto screen:
• “1981 – Founded”, “2000 – First 1,000 homes”, etc.
Scene 3: Philosophy and Ethos
• Visual: The blueprint morphs into flowing architectural lines which build into the current skyline.
• Text builds with scroll:
• “Innovation.” → “Trust.” → “Sustainability.”
• Interaction: On hover or scroll-stop, each word unlocks a short cinematic micro-sequence:
• Trust = handshake with a family during handover
• Sustainability = green roofs, rainwater harvesting animations
• Innovation = blueprint transforms into VR walkthrough
Scene 4: The Living Portfolio
• Scroll-triggered reveal: Projects rise from the ground one by one — 3D models subtly rotate as you pass them.
• Structure: Each marquee project gets one immersive “slide”:
• Full-bleed visual of the project
• Key fact overlays (e.g., “Township | Wakad | 500+ families”)
• Tap to explore more (deep-link to dedicated page)
• Mood: Each one tells a mini-story (scroll turns pages between them
Scene 5: The Human Touch – VJ Parivaar
• Visual: Panoramic image of a happy community – balconies, kids playing, residents interacting.
• Animation: Words fade in dynamically:
• “We stay with you long after handover.”
• Scroll interactions: As you scroll horizontally, services appear as live-action icons:
• Maintenance
• Rental Support
• Interior Assistance
• Resale Guidance
• Micro-story: Clickable testimonials or short clips:
• “We bought from VJ while living in Dubai — the entire experience was seamless.”
Scene 6: Built for the World – NRI Journey
• Scene: Zooms out from Pune, orbit-style transition to a globe.
• Effect: Lines animate to Dubai, London, Singapore, NYC…
• Content:
• “Thousands of NRI clients across 14 countries.”
• “From virtual walkthrough to final key handover — we make it easy.”
• CTA: “Start your global home search” → leads to NRI-specific concierge form
Scene 7: Conscious Construction
Scene shifts: Soft transitions to nature – trees, sunlight pouring through windows, rooftop gardens.
Text float-in:
“We don’t build homes. We build responsibly.”
Visual elements: As you scroll, you see animated icons or facts:
“20+ IGBC-certified projects”
“Rainwater harvesting in 100% of properties”
“Solar-enabled communities”
Mood: Reflective, calming, conscientious.
Scene 8: Social Proof
• Parallax slider: Floating testimonials in motion –real words from real customers fade in as the background subtly changes between day and night shots of VJ buildings.
• Press features: Marquee logos fade in (Forbes, Times, etc.)
• Optional: Floating “Thank You” notes, reviews, or awards displayed in a cinematic carousel.
Scene 9: Call to Action – Join the Story
• Scene: Dusk setting – a family watches the sunset from their balcony. Warm lights glow from nearby homes.
• Overlay Text:
• “Come home to a world crafted for you.”
• CTAs:
• [Explore Projects]
• [Talk to Our Experts]
• [Book a Visit / Virtual Tour]
• Optional: Chat widget or sticky footer now activated with live support / inquiry form.
Scene 10: The Navigation Overlay (Persistent or Accessible via Menu Icon)
• Always Accessible Navigation Wheel / Menu Button
• When clicked:
• Projects
• VJ Parivaar
• NRI Buyers
• Legacy
• CSR
• Contact
• Careers
• Think of it like a HUD overlay on a journey — unobtrusive, but ready when needed.
Key Elements:
• Interactive Pune map with clickable projects
• Centralized menu from VJ HQ
• Static but detailed project pages
• Responsive design for mobile/tablet
How this aligns with VJ
• Pune-centric identity -> Through the (distinguishable) map
• Premium and approachable -> In visuals and tone
• Customer-first experience -> Clear navigation and storytelling
• Immersive -> Journey-style scrolling and discovery
• Users feel guided, not sold to -> in accordance with the VJ Signature Services
Static Website Concept : “Spaces that speak for themselves”
• This concept is built on visual storytelling that is built on/through the architecture itself. The website takes a timeless, elegant approach: a static homepage that doesn’t rely on animation but still feels rich and thoughtfully structured.
• The goal is to reflect Vilas Javdekar Developers’ Pune legacy, customer-first thinking, and premium but grounded aesthetic, in a format that’s stable and adaptable across devices.
Layout Structure
Navigation:
• Clean, always-visible top menu bar (left-aligned branding):
Know VJ | Projects | VJ Signature Services | Partners | News | Careers | Contact | Documents
Hero Section:
• Full-width banner image of Pune’s skyline or a panoramic VJ project shot.
• Overlayed in the top left: Vilas Javdekar Developers
• “Rooted in Pune. Built Around You.” tagline on the bottom of the image
• Optional: Below the tagline, a brief statement:
“Creating spaces that combine trust, quality, and a love for our work.”
Projects Highlight Strip:
Section with featured projects:
Each tile shows:
• Project name
• One image
• 1-line descriptor (e.g., “2 & 3 BHK Homes in Baner”)
• “View Details/see all projects” button
Layout Structure
Brief but emotional brand statement with optional metrics:
• Such as “10+ years | 25,000+ homes | 100% trust”
VJ Signature Services:
• Icons with labels: VJFirst | HomeInspect | VEarn, etc.
• A quote or customer testimonial
Call to Action:
• “Find your home in Pune” → Button to Project Filter Page
• Filters: Location | Status | Budget | Configuration
Footer:
• Minimal footer with sitemap, social links, RERA, and contact info
