beinspired beinspiring
We create
Velocita combines big agency resources with start-up responsiveness. We help businesses and teams showcase what it is they do and how they provide value through the power of storytelling.
Brands we have
Since 2008, we’ve been creative partners to 100+ global brands and Fortune 500 companies, collaborated with numerous businesses and delivered 10,000+ projects.
Our areas of
Vision and Mission
Employer Brand Communication
Brand Identity
Internal Communication
Purpose and Values
Marketing Communication
Brand Positioning
Stakeholder Reports
Office Branding / Environment Graphics
Employer Brand Social Media
Employer Value Proposition (EVP)
Website UX/UI
Recruitment Marketing
Social Media Marketing
CSR Communication
Strategy/Communication/Design
Amdocs Brand Promise and Pillars
Live Amazing Do Amazing
In a world where work mixes with life, we've built place where you can flourish flexibly, build connections, grow your career, and make a significant impact
We are a PEOPLE CENTRIC company: we take care of our people, and you take care of the business. This makes us a place that brings out the best of you
GROW YOUR CAREER
Constantly reinvent yourself and follow your passions. We're committed to creating the environment in which you can thrive. explore new options, and advance your career
THRIVE WITH FLEXIBILITY
We are committed to flexibility - in how you learn, how you develop yourself, how and when you take time off to recharge, and how you balance your work and life
CONNECT WITH PEOPLE
We are stronger together: no matter who or where you are, you know you belong. Working with diverse people. we are committed to the end goal-but also, to each other
MAKE AN IMPACT
Be a part of an organization that connects billions of people worldwide, helping advance society, and creating a more Inclusive and connected world
Amdocs: Grow Your Career
Amdocs: Thrive with Flexibility
Amdocs: Connect with People
Nithya Bharti
Amdocs: Make An Impact
Impact (since Aug 2021)
Brand Awareness (Instagram followers)
1580 to 15.7k
Brand Awareness (LinkedIn India followers)
2.3L to 6.9L
Brand Engagement (Instagram engagement)
0.6% to 7.06%
Brand Engagement (LinkedIn engagement)
7% to 13.7%
User Generated Post (Avg. mentions per month) 33 to 156
Increase website traffic
Increase traffic to career pages on Amdocs website, from our social media pages
Phase 1: Understand the EVP
Learning the genesis for Welspun’s EVP and existing engagement calendar.
Phase 2: Comms Strategy
Creating the strategy for communicating our EVP both internally as well as externally.
Phase 3: EVP Go-Live
Activating our EVP communications, leveraging Internal Comms and Social Media
Phase 4: Analytics and Assessment
Monthly analytics on performance and course correction (if any)
Week 1-2
Week 3-4
Scope of Work
Phase 1: Understand the EVP
o Learn details of existing EVP and its pillars, reason to believe
o Review the existing engagement calendar
Phase 2: Comms Strategy
o Creating the strategy for communicating our EVP
o Creating 2 quarters content plans for both internal and external comms
o Outline plan for owned, paid, and earned media
Phase 3: EVP Go-Live
o Post consensus on the Comms Strategy, activating internal communication and social media
o For Internal Communications:
o Assistance towards executing the planned initiatives (optional)
o Content and creatives for all internal communications
o For Social Media Strategy
o Monthly post calendar (ideation for topical, seasonal content, trending hashtags, etc.)
o Post creation (content and creatives) and publishing
Phase 4: Analytics and Assessment
o Monthly analytics for campaign performance and people participation
o Quarterly course correction (if required)
Team Composition
Commercials
Phase 1: Understand the EVP, and
Phase 2: Comms Strategy
Phase 3: EVP Go-Live, and
Phase 4: Analytics and Assessment
Assistance for monthly calendar execution (in terms of external speakers, influencers, etc,) On-demand
Assistance for on-ground photography/ videography On-demand
*18% GST additional
**refer to deliverable count notes
Notes on Deliverable Count
• Each unique static creative or page or slide or visual or surface of design = 1 deliverable
• Each size or language adaptation = 0.3 deliverable
• Every deliverable will have 2 rounds of iteration (minor text edits would not be treated as iterations). After the 2nd round, the deliverable will be considered as a new deliverable with another 2 rounds of iterations.
• Any edit/change in the deliverable, shared in a single email, will be treated as a round of iteration
• Emailer design = 1 deliverable and Emailer HTML conversion will be 0.5 deliverables
• Long scroll emailer design (for eg. newsletter) will be counted as 2 deliverables
• For a Social Media Carousel post, the 1st carousel is counted as 1 deliverable and each additional carousel (in the same design) is counted as 0.3 deliverable. If the additional carousel requires new design, all additional carousels are counted as 1 deliverable respectively
• PPT slide design and creating the editable PPT slide, will be counted as 0.5 deliverables
• For brochure/booklet/report/newsletter/handout each page/surface will be counted as 1 deliverable
• For internal Logo creation assignment, every 2 logo option (including 2 iterations) = 1 deliverable
• GIFs are counted as 2 deliverables
• Video editing or Computer-generated videos assignment are counted as:
• no script or storyboard (upto 30secs): 1.5 deliverables
• with script or storyboard (upto 30secs): 2 deliverables
• Video script writing assignment, each script (for upto 1min video) = 2 deliverables
• Un-utilized deliverables can be carry forwarded in the immediate succeeding month (only once), but will be counted only after completion of the succeeding month’s deliverables
• Additional deliverables (beyond the scope of work) cannot be carry forwarded in the succeeding month, and will be billed in the current month itself.
Employer Brand Creation
Its rather the process of
Identifying what makes your organization special, and Communicating it well, to our target talent
Approach for Employer Brand creation
Identifying
what makes your organization special
Creating your EVP (Employer Value Preposition) Communicating your EVP
it well, to our target talent
EVP Creation
Discover:
• Review state of the market and competition
• Insights from Focus group discussions
• One-on-one leadership discussions
• Map perceptions among existing team-members
Develop:
• Develop EVP options and pillars, along with reason to believe
• Conceptualizing EVP Creative Expression
• Creating EVP playbook
Launch:
• Launch plan to communicate the new EVP internally and externally
• Creating all communication collaterals for the launch
Activating
Employee Engagement/ Communication
• Annual engagement and communications calendar
• Internal campaigns
• Content and creatives for all collaterals
Office Space Branding Click here to see work reference
• Theme and messaging,
• Content and creative designing
• Implementation/ execution
Activating EVP: Prospect Employees
Campus Connect Social Media Marketing
• Engagement calendar
• Guest lectures
• Campus competitions
• Live projects
• Facility visits
• Internships
• Jobs fairs/events
• Execution (messaging, content and creatives)
• Monthly post calendar
• Engagement activities
• Internal Culture
• Rewards and recognition
• CSR initiatives
• Employee advocacy, etc.
• Post creation (content and creatives)
• Post upload and engagement
• Monthly analytics
Recruitment Marketing
Click here to see work reference
Click here to see work reference
• Online: Social Media, Digital publications, OTT s, Apps, Games
• Offline: Newspaper, magazine, radio, billboard, events
• Advt. campaign messaging
• Content and creatives
• Execution and analytics Click here to see work reference
Approach for Welspun
Identifying
what makes your organization special
Creating your EVP (Employer Value Preposition) Communicating your EVP
Communicating
it well, to our target talent
Employer Brand: Measure of Success
Short Term
Social Media Matrix
• Follower base
• Reach
• Engagement
• Re-shares
• Website Traffic from Social Media
• Paid Job-campaign performance
Employee Experience
• Internal CommunicationEmail open rate
• Participation in engagement activities
Website
• Monthly Traffic
• New visitors
Long Term
Employee Experience
• Annual employee satisfaction score
• External certification (GPTW, Best Employer, etc.)
• Opinion website ratings
• Drop in Attritions rate
• Median employee Tenure
Talent Acquisition
• Increase in relevant application
• Reduction in time to fill new/open positions
• Referral campaign performance
• Reduction in cost of talent acquisition
Overall Business
• Time to market
• Operational stability
• Ability to scale
Our Differentiations
Approach
We offer an integrated approach that leverages the power of key elements - internal communication, employer branding, employee advocacy, and recruitment marketing—to create a holistic and impactful talent attraction and retention strategy. Integrated
Robust Experience Creative Excellence
We leverage our experience of working with Global clients and assisting them in their Employer brand journey, ensuring we bring the latest trends and industry best practices to the table.
Our team of experienced professionals combines creativity and innovation to craft compelling employer brand narratives, engaging employee advocacy campaigns, and targeted recruitment marketing initiatives.
Shell: EVP Pillars
Have a world-class career at the forefront of global energy that contributes to the prosperity and wellbeing of billions of people.
Thrive in an environment that prides in continuous learning and development and see your work make a global impact in billions of lives every day.
Be part of a talented, proudly diverse, performance-oriented team with shared values who look out for each other.
Work in an empowering work environment, together with highlyskilled, like-minded professionals in building sustainable energy solutions.
Makeitwithpride
Collaboratewithpride
Drive your career to new heights as you work on global opportunities in an organization that constantly encourages new ways of thinking and working.
Work on global-scale projects that provide many opportunities for you to broaden, stretch and realise your full career potential.
Bemorewithpride
We believe that success is no accident. It takes hard work, perseverance and love for what you do.
We believe everything that you do every day at work matters.
At Shell, be a part of a culture that takes pride in having you and the work you do. That allows you to make a difference and explore what the future holds. Be empowered by a workplace where diverse perspectives, cultures and values are accepted, celebrated and worn like a badge of honour.
We believe that success is no accident. It takes hard work, perseverance and love for what you do.
We believe everything that you do every day at work matters.
At Shell, be a part of a culture that takes pride in having you and the work you do. That allows you to make a difference and explore what the future holds. Be empowered by a workplace where diverse perspectives, cultures and values are accepted, celebrated and worn like a badge of honour.
Make it with pride
Collaborate with pride Be more with pride
Shell: EVP Launch Visuals
NPCI: EVP Pillars
Build the nation with pride
High-impact opportunities
• Contributing to Building the Nation
• Adding value for the common people
• Creating the next billion / trillion in different spaces
Major Technological Innovation in NPCI
• Deep Learning, BlockChain, Edge Computing, NLP, SaaS, IoT, Digital Twins, Augmented Reality
NPCI Learning Academy
• Learning for deep tech, deep domain skills including learning journeys, sandbox/labs/capstone projects, Industry recognised NPCI certification / higher education with renowned academics
Be the Next-Gen Tech Jedi
• Participate in Independent Ideas Incubator, Hackathons, etc. Also, build Cross-tech & Crossfunctional Expertise
Accelerated Career Growth
• Limitless opportunities to grow your career with Learning and Development through IDPs, IJPs, Role Progression
Global Payment Network
• Deep Tech Organization driving Global Payment Network
Major Technological Innovation in NPCI
• Deep Learning, BlockChain, Edge Computing, NLP, SaaS, IoT, Digital Twins, Augmented Reality
NPCI as Key Technology driver
• NFinite Platform, Vajra, Open-Source Products, AI/ML Platform, Start-up engagement
NPCI Innovation Lab
• Building Sandbox for AI & BlockChain, Open Data Platform
Working together to build the Nation, through nextgen technologies for a stronger tomorrow!
Opportunities
Future Technology Solutions
Let’s Build Together
Let’s Build Together
NPCI: EVP Launch Visuals
Click here to go back
Benefits Campaign
Campaign Concept
Superpowers for Superheroes
Our campaign idea was derived from McAfee’s tagline – Together is Power.
All our team-members are superheroes for all that they do and the value they generate. They juggle all their responsibilities at home and at work while protecting the world from cybercrimes, making the world a safer place. It’s honestly a lot.
That’s why McAfee offers a range of benefits and rewards, to give them more fire-power.
In order to humanise our concept, we wanted to depict our team-members as a superhero and the benefits as their superpowers. This was physically installed at 10 prominent location inside the office.
In all our digital communication, we also associated a prop vis-à-vis each super power. This ensured a deeper mind-recall.
Employee Advocacy videos
Click here to see the video
Click here to go back
Click here to go back
Click here to go back
Amdocs India: Impact of Social Media Marketing
Amdocs India: Impact of Social Media Marketing (since
Aug 2021)
Brand Awareness (Instagram followers)
1580 to 15.7k
Brand Awareness (LinkedIn India followers)
2.3L to 6.9L
Brand Engagement (Instagram engagement)
0.6% to 7.06%
Brand Engagement (LinkedIn engagement)
7% to 13.7%
User Generated Post (Avg. mentions per month) 33 to 156
Increase website traffic
Increase traffic to career pages on Amdocs website, from our social media pages
NICE Employer Brand Social Media
Women in Tech
Employee Stories
Fun at Work
CSR Initiatives
Impact
of Employer Brand Social Media (since Jan 2023)
Brand Awareness (Instagram followers)
364 to 12.7k
Hire from Product Companies. Improvement in market perception
Brand Engagement (clicks on NICE career page)
Job Offer Drop-outs (Resume Submission)
to 16%
Instagram Engagement
269 to 45826
Increase in internal engagement
Employees want to share their stories and get featured on NICE Instagram handle
Click here to see the video
Meet Sheila Fernandez, a soft-spoken ITSO ops engineer by profession, and a Champion of Shell’s Employee Referral Programme by choice. Sheila has helped grow our vibrant Shell community through her efforts and we’re really glad to have her in the team. When she’s not referring top talent at Shell, she’s also been seen cooking, singing and painting in her free time.
Just like Sheila, you can refer a talented contact for a role at Shell too. Begin your referral journey today. Click here
#ERP, #SBOManila, #TrulyRewardingReferrals
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Amdocs Mega Interview Drive
Mega Interview Drive which would welcome applications from freshers and techies in the early years of their careers (1 to 5 years of work exp.):
- Candidates from across India can apply
- Candidates will have to fill up an initial application form and the shortlisted candidates will be interviewed by the hiring managers
- Positions for Java, C++ and Functional Testing
- Target age group: 22 to 30 years
Campaign Messaging
• We wanted to do a campaign that’s of relevance and spark interests among the target group of 1824 y/o.
• Hence, we decided to build the campaign messaging around the popular sitcoms and OTT series, which is an active interest among our TG.
• At the same time, this will make us stand out among, as opposed to mundane hiring posts on Instagram/ LinkedIn from other tech organizations.
Campaign Creatives
Brand Awareness (Impressions)
500,134 +
Brand Engagement (clicks to Landing page)
16,090+
Brand Consideration (Resume Submission)
1183
Media Spend (INR)
400,000
54
Brand Loyalty (Additional New Followers)
Cost per click (INR) ~26
Cost per resume submission (INR) ~353
Outdoor (Hoarding)
Click here to go back